How Social Media fits into Digital Marketing.

Social media is one of the most important platform for digital marketing as the presence on social media helps to reach out a number of audience which later turn into their customers.

Digital marketing uses the social media platform to promote their business ideas, products or services. It is the best way to engage traffic to their sites and attract large amount of audience. The main aim of digital marketing is to reach the target audience and social media helps it to reach millions of people around the world in just few minutes.

Benefits of Digital marketing on Social media.

Improved marketing strategies.

As social media allows people to connect with each other and it also allows the marketers to observe the user data and the day to day activities of the people or customers and get to learn their intrests and dislikes and then take further steps on a regular basis to plan their marketing strategies accordingly, this leads to an improved and stable marketing business.

Improvement and increase in sales.

As social media allows the customers to view your products and order online they take the opportunity and avail the offer or services as soon as possible. As the customers reach out to your products and make a purchase, you can get the credentials which are required to contact them later on for further more advertisements. Moreover if they tend to like the product, chances are that they could become your regular customer and the reviews they leave online and the people they meet and let them know about your business will also help in the publicity of your company.

Improved customer satisfaction.

The most important aspect of Social media in terms of digital marketing is that it helps the customers to keep their word, send their feedback and ask their questions or queries regarding the products or the brand. Social media allows you to quickly review their feedback and quickly resolve their queries, this way the customers have no doubts and this operation leads to satisfied customers and what do satisfied customers do? That’s right they are your lead and will help you in boosting your business.

Improved Brand awareness.

Having a strong brand name on social media is very important as majority of the customers before buying any of their desired products go through online websites and social media. A strong. Brand name could attract them to your product and make them your customer. You can take your brand on Facebook and Instagram for better results, as by publishing Facebook ads, it could lead to get you a lot of customers.

Improved SEO rankings.

As the audience from social media carry a lot of traffic to your website, it makes you stand out from your competition due to the social signals received by your website. As a result search engines are more likely to rank your site higher in terms of relevant search results.

Improved and increased web traffic.

As you promote quality and informative content on your social media profiles, it will give rise to the toll of followers and customers to your website and will eventually lead to a lot of sales.

As we know that social media is the latest addition to the digital marketing world as it promotes all kinds of messages and brands on top quality social media apps like Facebook, LinkedIn, Pinterest, Instagram, Twitter, Google+, Snapchat and Tumblr which obviously catches the eye of alot of audience and leads to the promotion of the brand.

The technique of social media is really simple, create the content and use the social media platform to promote it and gain audience and hence social media marketing has become a part of digital marketing.

The major advantage of social media is that it is completely free to use and promote your stuff without even spending a single penny unlike some of the digital marketing tools. You can make daily progress and updates without worrying about the money.

Conclusion

There is no scope for loss when you take your business on social media, there is only one way and that is the route to progress and success. If you have your business online but not on social media it is like owning a business and not letting anyone know about it.Last but not the least social media gives you the valueable opportunity to gain new insights into your customers,it leads you to the customers who believed your business did not exist.

How to use Facebook Ads to Boost your Real Estate Business.

Facebook is one of the biggest platform to podcast your ads and boost your real estate business. With a huge number of audience present at one platform,thus you are able to reach billions of customers at just one go. Audience of all sorts of age range can be found on this platform.

How Facebook can be crucial for real estate advertising.

As we know billions of people who use the internet are on Facebook.People tend to use the internet for all sort of little things. As compared to the old times people don’t tend to find their homes through their relatives or friends, now everything’s online as with just one click people tend to find their dream home. By advertising on Facebook it makes you reach a lot of potential customers.

How to setup a real estate ad.

First you need to set certain goals and organize a campaign level as to what type of ad you would want to run and the sort of public engagement you expect. Facebook allows you to set the audience who can view your ads and who don’t. So it’s best for you to choose the homeowners and deny the local realtors. You can add text, images, videos, buttons and actions in your ad.

Benefits of using Facebook to boost your real estate business.

Traffic ads.

Traffic ads allows you to showcase the ads to the people who certainly click on the ads. These types of ads work best when you are trying to drive traffic to your page and the audience will give it a lead.

Engagement ads.

These types of ads will be shown to the people who always like, share and comment. This ad works best when you are trying to make a name for your real estate business in the community.

Retargeting ads.

These are the ads which are designed by Facebook and are viewed by the audience who already know your business this will help you to stay on top of their heads.

This is why Facebook is the best platform for advertising your business as it reaches out to all the potential customers by sending the right ad to the right person at the very right time.

Targeting the audience.

There are several ways in which you can target the desired audience.

By Demographic

It is the study of population based on the factors of age, race and sex. By this you can target various types of people such as homeowners, First time home buyers, new parents, adult parents etc.

By Geography

You can target people living in the same neighborhood, same city or same country by the use of zip codes and also with the help of Facebook to mark a radius around a particular address.

Allow your ad on Facebook for a short period of time as when the clicks on the ad goes down your ad cost goes up. So the shorter the better.

Tips

Tips to use the Facebook ads.

Always add a link to your ad as many people don’t know where to click while seeing an ad but always will know that the link will lead them to the right place.

At the end of your ad always add some catchy advertising lines such as “call us anytime” or “We are always available for you” .

As Facebook is obviously a part of social media and social media has all sorts of emojis and people tend to like seeing some sort of expressions with the text they are viewing, so we highly recommend you to use them as a part of your ad.

Use good images and videos, this will catch the eye of the customer as they like the image attached to your ad they will very well view your add and also might click the link in the description and lead to the official site.

Do not provide all the information on your ad, it’s just supposed to be a teaser so that they can click and hop onto your ad for all the required information. That way they get to know you and you get to know them.

Stay consistent as Facebook Ads also takes time to catch the eye of an audience and by repetive availability of the ad on the screen the audience recognizes and remembers the ad or brand.

The power of Facebook Pixel.

If one wishes to carry out a retargeting ad he must have access to Facebook Pixel. The app tracks the leads of the audience so Facebook knows if someone has visited your site before. The power of Facebook Pixel acts in a way that after the ad is published the Pixel enters the learning mode and learns about the type of people that have visited the ads and once it understands the algorithm of the situation, it will show your ads to the similar audience.

The audience should be able to contact you easily so make sure to put your contact information on every page of your website.

Conclusion.

Real estate business requires alot of leads to promote and settle and that’s where Facebook Ads are used to boost those leads. It is the most effective way to generate leads cheaply and quickly.

Master plan of China- DISCLOSED!!!

The life after the pandemic situation will not be normal again as this pandemic situation is also not normal.

Knowingly or unknowingly the virus developed in China (according to news) created the biggest impact in the health and economic sector of the world. Nobody knows how much time will it take to come out completely from this pandemic situation. China with the most power in terms of technology and population might have a master plan to be executed in the name of Novel Corona virus by supplying the goods of medical department and further other essential commodities which might be needed by the people in the near future to the world and soon they will earn billions of dollar by supplying it to the world. So, again now world will depend more on China than before.

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We as a responsible citizen of India, need to stop the master plan of China as in the near future it will harm us very very badly. Let us understand by an example, India is surrounded by countries like Pakistan, Bangladesh, Sri lanka, Nepal this all countries have taken huge amount of money from China like wise Pakistan took huge money from China to develop a road passing from the mountain, so now Pakistan is in debt to pay the money and in return China can do anything to gain the money back. Pakistan took more money from China than from IMF, and has to pay around 19 billion US$, which will be extremely hard for Pakistan. In the same way Sri lanka owes 1.4 billion US$ which is left over from from 99 years and now China will ask for payback or will capture the Sri lanka. Bangladesh debt for 64.9 billion US$. India is also in debt of paying to China, but China will not capture India first it will first capture our surrounding countries and than head towards India. So, we need to become very attentive towards each step of China and understand their activity, we also need to stop buying Chinese goods to save our country and instead go for Made In India goods. JAY HIND…

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How Tea drinking has evolved around the world

When you get up early in the morning and start your day the first thing you aspire for is tea. Tea is refreshing, energetic drink that sets up your day. we get to know about the popularity of tea from the fact that it is 2nd most consumed drink after water all around the globe. Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over tea powder prepared by crushing leaves of the Camellia sinensis , an evergreen shrub (bush) usually found in East Asia . Tea is very ancient drink as its origin dates back to around 3rd century AD which is mentioned in medical records of Hua Tuo in the regions of today’s worlds North Burma and southwestern China.

Tea: history and origin

Tea has been in use as energetic and recreational drink since ancient time. During 18th-19th century tea had become very popular among Britishers who were using it as recreational drink. They were so much addicted to tea that they had started trading Opium drug derived from the seed capsules of the opium poppy Papaver somniferum grown in mostly Northeast part of India for the miraculous plant leaves Camellia sinensis from plantations of China. Later the Chinese liberals started fights against this conspiracy of western countries against Asian countries especially against East Asia. This led to famous Opium wars between two countries.

Tea and Health

Tea has many positive effects on health.If you are up to lose your weight then tea can be your best partner.Many researchers have stated that consumption of Tea helps in reducing risk of heart attacks as it lowers cholesterol level,it also helps in maintaining blood pressure.Green tea drinking is very effective to reduce risk against cancer and also it improves brain functioning.

Though it has many good health effects but its over consumption can lead to caffeine overload leading to dizziness,nervousness and disturb in sleep. It can also cause muscle pain , heartburn etc. It is recommended that daily intake of caffeine should not exceed 40 milligrams.

Tea: beverage of the world

Tea has gained popularity in almost over 100 countries where people enjoy this drink in various forms. A balanced consumption of tea is like boon to us.Tea has evolved over the centuries from native to only China and east Asia in 3rd century AD to almost in every household of the world in this 21st century.

12 July :- New conversations day

“Many are so in the habit of making lazy conversation about weather & sport that we don’t take the opportunity to ask interesting questions and have rewarding conversations” .

Awkward Silence are suggesting a number of alternative conversation starters that people can use including ‘Which birthday tradition should change?’, ‘How would you feel about your partner doing kissing scenes in a film?”, and ‘What do you want to achieve with your life?’. “Conversation is extremely powerful. It’s the where ideas blossom, it’s where connections are made, it’s the life-blood of relationships”

Yet despite how impactful it is, people tend to under-value its worth.” “This is why New Conversations Day is so important, it’s to help people wake up to how rewarding new conversations can be.”

New Conversations Day is about not waiting until tomorrow to have the conversations we could be having.Like asking each other what we should be doing with our lives & making decisions, or talking to our parents & discovering their stories, or simply sharing the big ideas on our hearts” said Mr Benbow.

We want people on 12 July to not be content with dull conversation, we want them having genuinely interesting conversations. We have hundreds of suggestions to get them started, but each conversation is unique.

Ask someone what they would have said if they were the first person on the moon, or whether it’s OK for couples to have secrets from each other. Ask someone what they would teach their children about alcohol, or whether they think animal have morals. Ask someone what their idea would be for a TV show, or about the last time they cried.

Are you hungry all the time?

Bulimia Nervosa

Bulimia (boo-LEE-me-uh) nervosa, commonly called bulimia, is a serious, potentially life-threatening eating disorder. People with bulimia may secretly binge — eating large amounts of food with a loss of control over the eating — and then purge, trying to get rid of the extra calories in an unhealthy way.

To get rid of the gained weight this people follow things like self-induce vomiting or misuse laxatives, weight-loss supplements, diuretics or enemas after bingeing.

Or you may follow other unhealthy measures such as fasting, strict dieting or excessive exercise.

Causes

The exact cause of bulimia is unknown. Many factors could play a role in the development of eating disorders, including genetics, biology, emotional health, societal expectations and other issues.

Symptoms

The major symptoms of this disorder are:

  • Being preoccupied with your body shape and weight
  • Living in fear of gaining weight
  • Repeated episodes of eating abnormally large amounts of food in one sitting
  • Feeling a loss of control during bingeing — like you can’t stop eating or can’t control what you eat
  • Forcing yourself to vomit or exercising too much to keep from gaining weight after bingeing
  • Using laxatives, diuretics or enemas after eating when they’re not needed
  • Fasting, restricting calories or avoiding certain foods between binges
  • Using dietary supplements or herbal products excessively for weight loss

Diagnosis

If you have any bulimia symptoms, seek medical help as soon as possible. If left untreated, bulimia can severely impact your health.

Share your bulimia symptoms and feelings with a mental health professional and seek treatment immediately.

Some symptoms you can notice in a bulimia affected person are:

  • Constantly worrying or complaining about being fat
  • Having a distorted, excessively negative body image
  • Repeatedly eating unusually large quantities of food in one sitting, especially foods the person would normally avoid
  • Strict dieting or fasting after binge eating
  • Not wanting to eat in public or in front of others
  • Going to the bathroom right after eating, during meals or for long periods of time
  • Exercising too much
  • Having sores, scars or calluses on the knuckles or hands
  • Having damaged teeth and gums
  • Changing weight
  • Swelling in the hands and feet
  • Facial and cheek swelling from enlarged glands

Complications

Bulimia may cause numerous serious and even life-threatening complications. Possible complications include:

  • Negative self-esteem and problems with relationships and social functioning
  • Dehydration, which can lead to major medical problems, such as kidney failure
  • Heart problems, such as an irregular heartbeat or heart failure
  • Severe tooth decay and gum disease
  • Absent or irregular periods in females
  • Digestive problems
  • Anxiety, depression, personality disorders or bipolar disorder
  • Misuse of alcohol or drugs
  • Self-injury, suicidal thoughts or suicide

Prevention methods

Although there’s no sure way to prevent bulimia, you can steer someone toward healthier behavior or professional treatment before the situation worsens. Here’s how you can help:

  • Foster and reinforce a healthy body image in your children, no matter what their size or shape. Help them build confidence in ways other than their appearance.
  • Have regular, enjoyable family meals.
  • Avoid talking about weight at home. Focus instead on having a healthy lifestyle.
  • Discourage dieting, especially when it involves unhealthy weight-control behaviors, such as fasting, using weight-loss supplements or laxatives, or self-induced vomiting.
  • Talk with your primary care provider. He or she may be in a good position to identify early indicators of an eating disorder and help prevent its development.
  • If you notice a relative or friend who seems to have food issues that could lead to or indicate an eating disorder, consider supportively talking to the person about these issues and ask how you can help.

HEMATOLOGY

Hematology is a branch of medicine concerned with the cause, prognosis, treatment, and prevention of diseases related to blood. Some of the tests carried out in this section are PCV, CBC, ESR, ABO blood grouping, Antigen typing, Cross Matching etc..

MATERIALS USED IN HEMATOLOGY
Pipette, Haematocrit centrifuge machine for PCV, Haematocrit reader for PCV, Hematology analyzer for CBC, Microscope, Glass Slides, Electrophoresis Machine, Cover slips, Bunsen Burner, Capillary Tubes, Test Tubes, EDTA, Scissors, Normal Saline, Immersion Oil etc…

COMPLETE BLOOD COUNT (CBC) TEST
Complete Blood Count, CBC is a very common and easy test to determine the total number of different cells present in the patient’s blood. A doctor may order CBC as a normal routine test or if you have an unexplained symptoms of bleeding.
For the test, Blood Sample is collected in the EDTA bottle and is mixed properly with the anticoagulant.
The main equipment used for the CBC test is HEMATOLOGY ANALYZER. The EDTA bottles are put under the hematology analyzer sensitive probe so that the machine can analyze the samples and give the appropriate results.

PACKED VOLUME (PCV) TEST
It is also known as Hematocrit Test. PCV test is a measurement of percentage of blood that is made up of cells. The test value is expressed in percentage. For eg, if the PCV value comes out to be 30% then it means that there are 30ml of cells present in 100ml of blood. The doctor may order for the test if he finds the symptoms related to Anaemia, Polycythaemia or dehydration. The value of PCV rises when the number of RBCs increases or when the total blood volume is reduced.
Reference values:
Newborn infants – 50 – 70%,
Newborn at one week of age – 37 – 49%,
Infant at three month of age – 30 – 36%,
Infant at one year of age – 28 – 45%,
Child at ten years of age – 36 – 40%,
Adult female – 36 – 46%,
Adult male – 38 – 50%

ERYTHROCYTE SEDIMENTATION RATE (ESR)

It is a test that directly or indirectly tests the inflammation in the body. It also measures the rate at which erythrocytes present in the blood sediments. In the test, blood sample is collected by the patient in the EDTA tube and the rate at which RBCs settle down at bottom is measured.
The followings are considered normal ESR test results:
• Women under age 50 : >20mm/hr
• Men under age 50 : >15mm/hr
• Women over age 50 : >30mm/hr
• Men over age 50 : >20mm/hr
• Newborns : >2mm/hr

BLOOD GROUPING TEST
Blood Grouping, generally known as ABO Blood grouping is a test which can determine the patient’s blood group. The blood group of a patient may be A, B, O or AB type. Three different types of serum are used in this test i.e. Anti-A, Anti-B, Anti-D.
In the test, Blood samples are collected from the patient in the EDTA bottle. A sterile glass slide is taken and was labeled as A,B and D. Blood drops were put on the slide in the three different regions. Anti-A , Anti-B and Anti-D serums were added to the blood on the slide at the respective regions and mixed with a toothpick. Agglutination was observed after some time and results were recorded.

Block chain Technology- Implementations

You must have heard a lot about the emergence of blockchain, isin’t? But here in this article, we will focus on the practical issues for blockchain implementation.

Introduction

In the tech world, blockchain technology is still the leading buzzword. Its ability to work in a distributed environment without getting tampered is the core source behind all the hypes.

As the technology is still in its developing phase, despite various possibilities in almost every sector, it will still take some course of time to get over all the challenges it is facing right now. Let’s explore what the practical blockchain implementation issues are.

As blockchain is revolutionizing rapidly, its scope and career opportunities are beyond imagination. If you are looking to start a profession in blockchain space and want to become a blockchain expert or a blockchain developer, favorable chances are on its way.

Practical Blockchain Implementation Issues

Blockchain technology is an algorithmic immutable ledger that presents a future-ready architecture for organizations to transact and exchange business-related information securely.

Does it mean it has no challenges? Of course not. There are various challenges associated when it comes to implementation. So let’s get started.

Lack of Internal Blockchain Knowledge

The first and foremost challenge while implementing blockchain is that most organizations have insufficient knowledge about technology. Companies do not have Blockchain experts and professionals who clearly understand the core concept of technology.

Thus organizations find it challenging to choose and adopt the best enterprise blockchain platform. Moreover, the companies are not aware of blockchain implementation steps that should guarantee the best outcome.

High Implementation Cost

Although popular enterprise blockchain platforms such as Hyperledger Fabric have made great strides in terms of the transaction speeds( just about twice the rate over VISA platform), most of the existing platforms such as Bitcoin(transacts 3 to 5 transactions per second ) and Ethereum (up to 15 transactions per second ) are inefficient in terms of speed of transactions and the energy consumption. Thus we can infer that the most convenient blockchain platforms come at a vast implementation and energy costs.

Backup and Recovery

Backup and recovery of data for blockchain networks are also one of the significant implementation issues. Although theoretically, creating a new node is easy, but it’s not practical spending several hours for a new node to sync with existing blockchain nodes and transfer configuration metadata. The recovery becomes even more critical when there is a requirement to migrate a node across datacenters.

Data privacy

Data privacy is a crucial bottleneck problem in blockchain as most enterprises do not appreciate the case where anyone can view their sensitive data, which might be delicate to their core business. Those who plan to share confidential business data are worried about confidentiality between several participants and shielding this data from access by other companions.

But, when blockchain nodes are run as a managed cloud service with users only able to access them through the APIs and event subscriptions, data privacy can be maintained to a great extend.

Blockchain Interoperability

Although they are various enterprise blockchain platforms, interoperability is a pertinent issue to which Blockchain developers are looking for mass adoption. The basic idea is to join one particular platform and to utilize the service on another enterprise platform if required without any severe compatibility problems.

Therefore, developers are finding a way through which users of different software can interact and conduct meaningful business.

Performance

In the blockchain network, the performance requirement is never the same. It varies from one scenario to the other. Like for example, the performance metrics include throughput and latency, and outcomes will vary in terms of network size and hardware configurations, and the tradeoffs between higher throughput versus lower latency.

Thus, based on the deep understanding of the business demands and platform architecture, a reasonable performance optimization solution needs to be adopted.

This is not the end of the list. Moreover, a lack of regulatory clarity is one of the significant implementation issues. Many governments are still unsure about how they consider this technology from a legal standpoint, and this leads to complexity.

Conclusion

Enterprise blockchain is gaining popularity and adoption in almost all sectors and for different use cases. Although blockchain might seem to be offering several advantages to the industries, it needs to be re-architected depending on various use cases for greater acceptance of enterprise blockchain in the mainstream.

The buzz around blockchain probably won’t subside, so hurry up and upgrade your skills now with the best online Blockchain certification courses.

To get instant updates about Blockchain Technology and to learn more about online blockchain certifications and become a blockchain expert, check the online opportunities which deals with all levels – beginner, intermediate and professional learning.

International Human Rights in Sports

Sports is about achieving excellence, about working individually and collectively as a team  to reach a common goal. The world of sports today is filled with thousands of enthusiastic people amongst whom a few stand out from the rest, but the challenge is to demonstrate how the world of sport can bring these benefits while preventing harms to people at every level. [1]Human rights refer to those rights that are inherent to the person and belong equally to all human beings regardless of their race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. They deal with freedom from fear and want, and call for respect, protection, and fulfilment from duty-bearers. At the international level, human rights are laid down in numerous international treaties and declarations. There are some treaties, agreements and declarations that were signed and ratified by a great number of member countries of the UN, spread around the globe. The collection of such documents is called the Universal System of Human Rights Protection.

Sport is one of the best platforms to promote human rights and inclusion of all. Through sport, people learn values of co-existing with people of  cross gender, nationality, age or even physical condition. It is now the need of the hour to build stronger bridges to advocate for sport as a Human Right – to pledge, to defend and to promote it. Sports is closely connected to many human rights such as right to education, right to culture, right to health and wellbeing as well as the right to political participation. Sport is ought to be practiced without any kind of discrimination, such as race, colour, sex, sexual orientation, language, religion, political or other opinion, national or social origin, property, birth or other status.  Sports can easily inculcate many positive values, such as fairness, teambuilding, equality, discipline, inclusion, perseverance and respect, all of which can be found in the Olympic Charter, the Universal Declaration of Human Rights and the European Charter for Fundamental Rights.

[2]Despite this, many Human Rights violations occur in mega sporting events (MSE). The protection of various rights and freedoms have been affected during sporting events, an example of which, was the mass evictions of residents from the Rio favelas for the 2016 Olympic games. Other Human Rights violations range from labour rights, to migrants’ rights, children rights, and women rights in relation of Qatar Olympics 2022. Discriminatory policies are also introduced, against, for example, minorities, the freedom of press and the freedom of assembly in the case of the Russian-hosted FIFA World Cup 2018. Moreover, the rights of athletes are never a topic of discussion. There is still a major gap between the will to maximise results, and the dignity and the freedoms of athletes: freedom of movement, freedom of expression, religious freedoms, image rights, labour rights, right to privacy, etc. It is important that the fundamental rights of athletes are not based on a comparison between ‘the athletes’ and the ‘others’, and that their human dignity is protected. Several players across various sports have iconic moves that they perform after achieving a particular objective in the game. These players after a point in time are recognized by their celebratory moves by the common man and these particular celebratory moves are then associated with only that one person performing it. In today’s world of sports, the Ronaldo “SII” celebration is something that is largely associated with the Portuguese winger and nobody else.

Each time the celebration has been seen on television or elsewhere, the one person associated with it is Cristiano Ronaldo.[3] LeBron James is also associated with the “Silencer” celebration which has also been copied and followed by many other people across the sporting universe. Cristian Benteke, the Belgian footballer has gone on to use LeBron’s celebration during games.[4] The intent of protecting the celebrations of these persons is to maintain the originality of creator with the help of Copyright and Trademark to prevent others from taking wrongful advantages of the iconic posture or symbol that the creator of such posture or symbol uses.

The 2030 Agenda for Sustainable Development also points to sport as an important enabler of development and peace. At last December’s third annual Sporting Chance Forum, hosted in Paris at UNESCO, the stories of those who have faced sport-related human rights violations were heard first hand. They included stories of young athletes that experienced sexual abuse perpetrated by coaches or others in positions of authority; those forcibly displaced to make way for the infrastructure; workers building sporting facilities whose labour rights were violated during construction and fans and communities adversely impacted by harsh security and other public authority measures.

Yet despite these and many other attributes, the world of sport doesn’t always produce one’s wanted outcomes. All too often, sport is linked with harmful impacts on people—on athletes and communities, on workers at events or in supply chains, and on fans who cheer for their teams. The famous “You’ll never walk alone” chant that is constantly sung by Liverpool fans at Anfield, had originally been written Oscar Hammerstein and was then adopted by the English club and made the Liverpool Anthem.[5]The same anthem has also been adopted by clubs like Borussia Dortmund and Celtic. The fact that these clubs alter these songs and come up with entirely new compositions with their own artistic abilities, protection under Copyright must be granted. [6]Addressing these and other human rights challenges implies a major and important change within the world of sport itself. Fortunately, there are some positive signs that reforms are beginning to take place. Historic policy commitments to ensure respect for human rights have been made in recent years by some leading sport’s governing bodies (see for example, FIFA, the Commonwealth Games Federation, and UEFA), but many more have yet to acknowledge their responsibility to do no harm. Such commitments are only a first step, though a crucial one. They must lead to a larger effort to inculcate human rights due diligence into every aspect of sporting events, as well as spread rights awareness into regional and country-level activities and actors, and into the culture of sport at large.

To do so requires implementation of human rights standards and legal commitments into principles that can be readily understood by all involved in the sport industry, along with formal  steps for action. In practical terms, as a starting point, that means showing those involved how human rights have been impacted by sporting events or sport activity. Workshops and interactive sessions need to be organised to engage potentially affected groups, including those advocating for a range of fundamental rights such as decent working conditions, privacy rights, the rights of the LGBTQI+ community, persons with disabilities, and journalists, among others. These workshops should aim at generating practical recommendations that will shape how the organizers of a sporting event will seek to prevent and mitigate the risks identified, as well as establish effective grievance mechanisms.

Making long-term progress requires new levels of co-operation that can produce shared learning and collective action by the vast assembling of actors involved in sport. Sports bodies, intergovernmental organisations and representatives of governments, host actors, corporate sponsors, broadcasters, civil society, trade unions, employers and their associations, national human rights institutions, as well as athletes, all have important roles to play. We need institutions to help bring these actors together to generate the power of sport in ways that lead to greater realization of rights in practice. Over a passage of time, all involved in this process of generating power of sport have developed a strong sense of collective purpose. The challenge now moves towards converting the shared purpose and commitment into practical and effective action. We need to act now, as the structures as currently constituted aren’t sufficient. As per the current scenario, existing mechanisms for sport-related harms don’t address the particular needs of children or address risks to those that are without union representation, and don’t ensure protection of athletes with refugee status, among other gaps.

[7]The attempted forcible return of football player Hakeem al-Araibi to Bahrain despite his refugee status in Australia forced FIFA, the International Olympic Committee, human rights activists, governments and millions worldwide seeking to protect the rights of an athlete who is also a human rights defender. After imprisonment for over two months, Hakeem was returned home to Melbourne, thanks to the collective action and impact of the key actors involved who created leverage in public and behind the scenes. Given this and other cases often require urgent action, a key area of focus should be supporting improvement of credible and effective mechanisms to address accountability gaps and help create new structures where needed.

The sport and human rights movement is now actively mobilised. We have trusted spaces for constructive dialogue to address real-time challenges and dilemmas linked to sport. We  also have a growing body of knowledge and expertise that can be deployed to help build the capabilities of all actors involved in sport in order to prevent and remediate harms. Sport, because of global interest has the potential to create economic, social and political changes. From ancient times when the origin of sport were shaped at the foot of Mount Olympus in Greece, humanity is concerned with sport. Today, except from sporting events, there is no other event where representatives of different nations with conflicting interests interact with each other at this level, and this is a sign of the importance of sport in the stressful world today. [8]Firstly, the relationship between sports and human rights is extended, complex and evolving. Sports and human rights have developing interaction with each other as global phenomena. All sports and physical education are human rights. The second aspect, human rights relation with sport to protect the human rights of athletes at Sport arenas.

Today, sport organizations cannot be unrelated to international human rights. The needs for gender equality between male and female athletes, the need to anticipate the protective measures to children and create equal opportunities for disabled athletes are commitments of the sports institutions and agencies. Its third area, the relation of human rights with sport concerns the role of sport in maintaining and promoting human rights. Sport is of global interest and millions or even billions of spectators can serve human rights and transform the world to a better place to live accordingly. Sport can provide the context of a developed society by reducing costs related to health and non-communicable diseases such as cardiovascular disease.

In today’s world, the relationship between peace and human rights is undeniable. In this regard sport as a tool at the service of human rights can become a tool for creating and maintaining peace. The domestic and international disputes before the war, in a narrow sense, have brought challenge for humanity. Thus, sport can play a key role in peace building and protecting human rights at international stage.


[1] Adams, A, and Harris, K (2014). Making sense of the lack of evidence discourse, power and knowledge in the field of sport for development. International Journal of Public Sector Management. Vol 27 (2)

[2] Amnesty International November 2013 ‘TREAT US LIKE WE ARE HUMAN’ MIGRANT WORKERS IN QATAR

[3] Adnan Riaz, Cristiano Ronaldo Opens Up About His Trademark ‘Sii’ Celebration, SPORTS BIBLE, http://www.sportbible.com/football/news-cristiano-ronaldo-opens-up-about-his-Trademark-sii-celebration-20190805. 

[4] Ryan Bailey, Christian Benteke Does LeBron James’ ‘Silencer’ Celebration After Liverpool Goal, BLEACH REPORT (Dec. 26th, 2015), https://bleacherreport.com/articles/2602534-christian-benteke-does-lebron-james-silencer-celebration-after-liverpool-goal. 

[5] Oli Platt, YNWA: How you’ll never walk alone became a Liverpool FC anthem, Goal (Jul. 29th, 2019) https://www.goal.com/en-in/news/ynwa-how-youll-never-walk-alone-became-a-liverpool-fc-anthem/selbcrlre9lz1n9dat1b1e60q. 

[6] Alkemeyer, T. and Richartz, A (1993) The Olympics Games: From Ceremony to Show, The International Journal of Olympic Studies. Vol II, pp 79-89.

[7] Aljazeera (2014) Jerome Valcke: ‘FIFA is not the UN’, available at: http://www.aljazeera.com/programmes/talktojazeera/2014/04/jerome-valcke-fifa-not-un-201444155314260788.html. Accessed on 12 May 2014.

[8] Transnational Corporations and the Duty to Respect Basic Human Rights, Business Ethics Quarterly, 20, 3, pp. 371-399.Bairner, A. and Molnar, G. (2010)

Worst incidents of 2020 till date!!!

2020 is probably the year of histories to be created and to taught in the coming decades that how intelligent and cruel are the humans!!!

There is the series of bad events on it self starting of the year…again and again humans are proved that the level of damage can be upmost by them. We are taking ourselves to the path of destruction which might not have any end. Let us see what are the events that give us hint that 2020 will be written in history.

1- Australian forest fire

Australia encounters fires almost every year but this time it gave a new signal. Over 1 billion animals are believed to be dead and an estimated 2,000 homes were lost, the overall damage and economic losses would reach 100 billion US$.

brown open field
Photo by Matthis Volquardsen on Pexels.com

2- Flood in Jakarta- Indonesia

In Indonesia, flooding is common particularly during the rainy season of October-April, but this particular flood occurred in January and killed almost 70 people on Sulawesi Island and hundreds of people were displaced by heavy rain in West Java.

man pouring water from dipper on blue and grey house
Photo by hitesh choudhary on Pexels.com

 

3- Riots in Delhi

Riots in Delhi was based on anti-CAA protest in which violence, property destruction and also rioting that killed 53 people, most of whom were Muslims shot, slashed with kicks and set on fire by Hindu mobs in North East Delhi.

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Image source: This week

4- The Pandemic- COVID-19

This is the worst situation till date of 2020 a 2 gm virus( research says that total molecules of corona virus from all over the world would weigh 2 gm i.e. equal to a coin weigh) it almost broke the economic condition of every country in the world.

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Photo by Edward Jenner on Pexels.com

5- Olympics & IPL- 2 biggest event of world brought to halt.

Due to COVID-19 outbreak 2 most popular event were called off which was very disappointing for the players as well as their supporter.

 

6- Brutal killing of Saints

This incident took place in Palghar were people of village mysteriously attacked the van on saints which was heading towards their senior saints funeral program. People on investigation said that they were informed that this van contain corona virus patient, it was more worse when police also joined people in this attack.

Man-Lynched

Image source: Siasat.com

7- Gas leakage- Visakhapatnam

This was a major gas leak in LG polymers chemical plant in Visakhapatnam which killed 11 people, 800 were hospitalized and many more faced issues like headache, ill, vomiting etc.

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Image source: The Hindu

8- Justice for Blacks

The conflict raised when George Floyd, 46, died on May 25, after a video showing a white Minneapolis police officer kneeling on his neck for almost 9 minutes.

crowd of protesters holding signs
Photo by Josh Hild on Pexels.com

9- Indian cinema lost 2 gems

Bollywood lost 2 precious gems Irfan Khan an Rishi Kapoor. Actor Irfan Khan were facing problem related to Neuroendocrine tumor which became the reason for his death where as on the other hand actor Rishi Kapoor died by Leukemia.

10- Brutal death of a pregnant Elephant- Kerala

This incident took place in Velliyar River in Kerela where a pregnant elephant came in search of food where local offered a pineapple loaded with fire cracker which exploded in her mouth, doctors tried to save her but unfortunately couldn’t save. Suspect was arrested by forest officials and was interrogated. This shows how cruel has mankind became over the years.

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Image source: Facebook

 

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A tale of two countries:- how the reopened.

As the pandemic increases its foothold over the world, nations worldwide are looking to reopen with varying degrees of success. Various countries have seen a slow decline in the number of cases while some a sudden spike. As the world slowly wakes up from its corona stupor, lets have a look at how two countries have made changes in order to reopen.

Photo by Gustavo Fring on Pexels.com

If the world is a family, I think we can agree that the current US is the crazy cousin who constantly does weird shenanigans. Most countries have gone the traditional way which is a partial reopening followed by a full reopening. However not so in case of America, where the existence of corona is a political debate. Even now, as the entire country staggers some news outlets continue to make scarce of the Covid threat. Amongst the frontrunners is Sean Hannity, a main feature of Fox news, a news outlet that has made its entire existence sculpted to favour Donald J. trump. The channel has constantly reported fake news in order to incite the crowd and further Trump’s image. As the country is hit by several catastrophic events which include the likes of earthquakes, nation wide riots and the ever-looming global pandemic, a few states have opted for the full reopening in order to “save their economy”. However foolish as the idea maybe some companies and brands have taken onto themselves to follow the guidelines. A certain church in USA has seen its pastor greeting their reverends with a squirt gun, in order to bless them. The pastor, wearing a mask and gloves can has been seen greeting the people as the pull up by the church in order to be blessed. While the church tries to see a sense of normalcy, various brands have come up with a new solution to help keep people safe while still being up to trends during this summer. Some designers have come up with a concept being termed as a “trikini” for women looking to enjoy beach season. By providing a mask of similar design in order to look fashionable, some worry about how safe it would actually be, being in a crowd filled beach. Germany has been a country that has seen a good decrease in the number of cases and has safely reopened the country. However, it has not been without some bizarre changes. Germany was the first country to reopen their football league, the Bundesliga which notched up a very large group of viewers who had been starved of action during the pandemic. But there were a number of changes such as no fans being allowed inside the stadium, serious checking of players before and after the matches, going so far as to quarantine a coach of a team who had stepped out of the assigned hotel to buy toothpaste. Even in terms of music being played in public places, a number of changes have taken place. Fans of classical music can see and hear live performances one on one in a designated area in places like airports, museums etc. But a good plan has seen the country come out of the pandemic safely

Thus we see the stark difference in the outcomes of the state of the nations, due to the method used by them to reopen heir countries. What happens in India is still too soon to tell.

Big Bang Theory has refrased as Universe Origin Theory : World Exclusive …………

Big-bang model, widely held theory of the evolution of the universe. Its essential feature is the emergence of the universe from a state of extremely high temperature and density —the so-called big bang that occurred 13.8 billion years ago. Although this type of universe was proposed by Russian mathematician Aleksandr Friedmann and Belgian astronomer Georges Lemaitre in the 1920s, the modern version was developed by Russian-born American physicist George Gamow and colleagues in the 1940s.

The Big bang theory itself is the outcome of thousands of brilliant minds put all together in astronomy and cosmology cautiously for exploring the origin of our universe.

Let’s move back in time. 13.82 billion years ago, what was there?

Credit: Third Party Reference

A point of singularity, extraordinary small and hot where no laws of physics were applied, the time has no existence, all four fundamental forces exist forming a unified force called super force suddenly exploded because of no reason.

”SOMETHING CAME FROM NOTHING”

In less than one second, gravity split off from the super force. Three minutes later, the temperature dropped to 10 billion degrees of Fahrenheit, an appropriate temperature for the formation of atoms to take place. Lighter element, hydrogen came into existence.

Credit: Third Party Reference

After 380,000 years, light travelled through the darkness. 4 billion years later, stars started shaping due to the presence of heavier elements such as nitrogen, oxygen, carbon etc. At the age of 13.7 billion years, the sky filled with stars and galaxies.

Credit: Third Party Reference

In 1965, Arno Penzias and Robert Wilson build a radio receiver which accidentally recorded echo or aftershock noise of big bang docking from everywhere and every corner of the universe. This was experimentally proved by NASA’S Wilkison microwave Anisotropy probe on 3 June 2001.

In February 2003, Cosmic microwave background provided a baby picture of our universe. Some of the major anomalies with the big bang theory were the unanswerable questions –

IS THERE SOMETHING OUT OF OUR UNIVERSE?

WHAT HAPPENED AT THE POINT OF SINGULARITY?

WHAT’S THE EXACT SHAPE OF OUR UNIVERSE?

HOW IS SPACE STRETCHING ITSELF FASTER THAN THE SPEED OF LIGHT?

WHAT WAS THE REASON BEHIND BIG BANG EXPLOSION?

Many alternate theories exist claming answer to these questions but none of them is experimentally verified.In 1980’s Alan Guth came up with the hypothesis of cosmic inflation i.e expanding universe which is now accepted as part of big bang theory.

Reference- https://divyanshspacetech.wordpress.com and https://www.britannica.com/science/big-bang-model

All About World Oceans Day and Coral Reefs

When we think about environment and public health risks, we may skip oceans. However, the health of ocean is intertwined with our health. It is environment that has all the solutions to humankind. Ocean gives us food, help in the regulation of climate, and give rise to most of the oxygen that we breathe. But in spite of their importance, oceans are facing unparalleled threats because of various human activity.

This is one of the various reasons why we should celebrate World Oceans Day. It is an international day that is celebrated on the 8th of June. It was first presented in by Canada’s International Centre for Ocean Development (ICOD) and the Ocean Institute of Canada (OIC) at the Earth Summit in Rio de Janeiro, Brazil in 1992. Later on, World Oceans Day was officially recognised by the United Nations in 2008.

It is celebrated to remind everyone of the vital role the oceans play in our everyday life. They act like the lungs of our planet as they generate most of the oxygen that we breathe. The intend behind celebrating this day is to aware the public about the impact of human actions on the ocean, Evolve a worldwide movement of people for the ocean, and unite the world’s population in order to bring out sustainable management of the world’s oceans.

What are Coral Reefs ?

Coral reef in India, Lakshadweep

Oceans consist of coral reefs ecosystems which are diverse and intricate creatures that interact with each other and the physical environment. It is a class of w animal related to jellyfish, hydroids and sea anemones. They play a major role in maintaining the health of our oceans and our economy. But due to the impact of human actions on oceans and its ecosystem, coral reefs faced a huge decline and thus marine ecosystem has been tampered leading to loss of habitat and food for many species.

What can we do to protect Coral Reefs ?

Even if we live far from coral reefs, we can have an impact on reef health and conservation. Here’s some things we can do in order to ensure conservation of reefs:

conserve water: The first and foremost thing we can do is conserve water. The less water we use, the less wastewater and runoff finds it way back to the ocean.

choose sustainable seafood: Fish populations are increasingly being depleted due to loss of habitat, demand, and unsustainable fishing practices. Choose seafood that is both healthy and sustainable.

volunteer: volunteer in government projects if you can such a beach cleanups drive.

Dispose off your trash properly: do not litter places which are near the beach. Don’t leave unwanted fishing nets in the water or on the beach.

plant a tree: trees reduce runoff into the oceans. By planting a tree, we can contribute in reversing the warming of our planet and rising temperature of our water bodies.

use organic fertiliser: even if we live far way from water bodies, these products flow into the oceans and rivers, pollute them and can harm the marine life.

reduce pollution: reduce your carbon foot print and use bicycles, walk or ride the bus. Because emissions from vehicle could lead to ocean warming.

• And finally, stay informed and Spread the Word! Educate yourself about healthy coral reefs and its importance to fish, plants, animals and humankind. Your excitement would help in getting others involved.

WORLD BRAIN TUMOR DAY

Every year World Tumor Day is observed on 8 JuneWorld Brain Tumor Day was first marked by Deutsche Hirntumorhilfe, a Non-Profit, German Brain Tumor Association. Deutsche Hirntumorhilfe declared the World Brain Tumor Day in the year 2000 to spread the awareness about the brain tumor among the people and tribute to all brain tumor patients and their families.

What is a Brain tumor?
Unnecessary growth of cells that are either within or around the structure of the brain is known as a Brain tumor. This abnormal collection of cells in your brain or central nervous system can disrupt brain function. Brain tumors are mainly of two types:

  • Malignant Tumors
  • Benign Tumor

Malignant primary brain tumors are cancerous and Benign brain tumors are non-cancerous.

Symptoms of Brain Tumor


•Changes in personality and behavior
•Double vision and blurred vision
•Severe headache
•Memory loss and confusion
•Nausea and vomiting
•Drowsiness
•Sleep problems
•seizures

Causes of Brain tumor

Age- with increase age risk of a brain tumor increases.

Chemical exposure- Being exposed to certain chemicals, such as pesticides, herbicides, and fertilizers that may find in a work environment can increase your risk for brain cancer. 


Exposure to ionizing radiation- People who have been exposed to high-radiation cancer therapies or radiation from nuclear fallout are on the increased risk of brain tumors.

Frequent use of cellphones: the radiofrequency energy from cellphones is capable of causing brain tumors.

Family History- brain tumors may be genetically inherited. If your family member is diagnosed with a brain tumor than consult your doctor immediately.

Is the ocean is safe nowadays?

As we all know that the whole earth is divided into two parts land and ocean, on earth around 70.9% of the water, and only 29.1% of the land. however, the ocean gives many things and it means a lot to us, it gives water, food, medicine, and the least goes on. the human also takes advantage of it.

However, nowadays the ocean is in danger because of the pollution and human traffic in the water, big industry and factories also omit their chemicals and wast, due to these the marine life are in danger and some spices are in endanger and many times the oil ship crash in the middle of the ocean and because of the oil spill, the fishes and other creatures do not breath properly and lost there life. many oil industry also plant their plants in the middle of the ocean and because of carelessness these happened,gettyimages-98736482

However, the prestige oil spill happened near the coastline of Galicia, Spain. this was caused by the sinking of the 26-year-old ship in November 2002, which was carried around 70,000 tons of heavy fuel and this accident happened because of heavy Strome. Due to this accident,

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The area was totally covered with dead oil-coated coral reefs and many species of sharks and birds, and the fishing industry. but the government also took action to save the ocean and many organization also support and pay the fund to the government, within a two week the ocean was clean and look great as it was.

furthermore, we celebrate world oceans day every year on 8 June, what do you know about this day?

this concept of the day firstly proposed by Canada’s international center for oven development and the ocean institute of Canada in 1992 at the earth summit, and this conformance regarding environment and development held in Rio De Janeiro in Brazil. the day marked in a variety of ways, including launching new campaigns and initiatives, special events at aquariums, and 2005. On that day, people celebrate by cleaning water, beaches, and feeding food to the ocean animals, hence famous influencers and celebrities give a speech on social media and share short movies regarding ocean life on the silver screen, because of this people nowadays, are more aware compared to the past.

in years between 2002 to 2008 dozens of things happened like the first-ever website launched   “www.worldoceanday.org”, to promote and give guidance to the people, who wont to do something to make ocean pollution-free and they also share the timeline and events happened around the world, and in 2004 the ocean project launched by the united nation to officially recognization  8 June as world ocean day, in 2008 united nation also made lows to reduce the pollution in the ocean.

we should take steps against those people who pollute the mother nature and we stop them or complain in government departments regarding their work and actions, and the government also take down those industries which spread chemicals in the water.

“There’s nothing more beautiful than the way the ocean refuses to stop kissing the shoreline, no matter how many times it’s sent away.”