Deserts

In the world we find varied geographical regions which includes mountains, plains, deserts, plateaus all with their own physical features. Desert is basically a piece of barren land which is filled with sand and lacks water bodies and have dry weather all along. In day time deserts are extremely heated up and at night it becomes chilling cold at the same place. In the Indian subcontinent we find desert in the western part of the subcontinent in the state of Rajasthan.

The animals and plants in the deserts have their own adaptations, among plants we find a variety of cactus, cactus plants have special adaptations to survive in the desert, they have fleshy stem which holds water in them which turns out to be useful when there is scarcity of water also they have very long roots which can penetrate deep inside the soil in search of water also they don’t have leaves and have thorns in place of them in cactus the food is prepared in the step as it contains chlorophyll and is green in color. Also, we find camel in desert their feet have adaptation to walk on the sand also they can survive with less water and they have long eyelashes to protect their eyes from dust storms.

Types of Deserts :

1. Coastal Deserts :

Coastal deserts occur in cool to warm areas along the coast. They have cool winters and long, warm summers. Coastal deserts are located on the west coasts of continents between 20° to 30° lattitude. Winds off the coast blows in an easterly pattern and prevents the moisture from moving onto the land. The Namib desert in Africa and the Atacama desert in chile are coastal deserts.

2. Subtropical Deserts :

Subtropical deserts the hottest deserts. They are found in Asia, Australia, Africa and North and south America. In the united states, the chilhuahuan, sonoran and Mojave are all subtropical deserts. Subtropical deserts are very hot and dry in the summner and cooler but still dry in the winter. Rainfall happens in short bursts. The air is so hot and dry in these deserts that sometimes rain evaportaes before it even has a chance to hit the ground. The soil in subtropical deserts is usually either sandy or coarse and rocky.

Plants and animals in subtropical deserts must be able to withstand the hot temperatures and lack of moisture. Shrubs and small trees in the subtropical desert usually have leaves adapted to retain moisture. Animals in sbtropical deserts are usually active at night, when it is cooler.

3. Cold wintet Deserts :

Cold winter deserts are also known as semiarid deserts . They have long, dry summers and cold winters with low rain or snowfall. In the united states the Great basin, the colorado plateau and the Red Desert are all cold winter deserts. Other cold winter deserts include the Gobi desert in china and Mongolia and the patagonian desert in Argentina. The lack of rainfall in cloud winter deserts is often caused by the rainshadow effect. The rainshadow effect happens when a high mountain range stops moisture from reaching an area. The Himalayan Mountain prevent rainfall from reaching the Gobi desert.

4. Ploar Deserts :

Polar deserts are found in the Arctic and Antarctic regions. Like warmer deserts, they also get very little precipitation.polar deserts are cold year- round.

Largest Desert in the world :

The antarctic polar Desert, which makes up the vast majority of Antarctica, is the largest desert in the world. In fact this single desert is larger than the combined size of the Gobi Desert, the Arabian Desert, and the sahara Desert.

* The driest desert of the world Atacama is surely the most dangerous desert of all.

The strongest animal in the Desert :

Based on strength to weight ratio, the dung beetle of the scarab is the strongest creature on earth. They can lift 1141 times their own body weight. It helps them a lot in finding the mate and food. The dung beetles also constitute a large percentage of scarab family.

The 7 hardest Animals to Hunt :

* Leopards

* Mountain Goats.

* Elk

* Eland.

* cape Buffalo

* Roan and sable

* Bears.

what can kill you in the Desert?

Aside from the oppressive heat and lack of water, the desert is also full of critters that can bite and sting. Some of these guys can even kill you if you aren’t able to find medical help. Spiders, scorpions, centipedes, and snakes are all found in dark places , abandoned builidings and under rocks.

Most Famous Deserts :

* Namib Desert – Africa

* Atacama Desert – South Americs.

* sahara Desert – Africa

* Gobi Desert – china

* Mojave Desert – Nevada

* Antarctic Desert – Antarctica

* Sonoran Desert – USA

* Thar Desert – India

* Rub’al khali – saudi Arabia

* Tabernas Desert – spain

* Taklamakan Desert – central Asia

* pinnacles Desert – Australia

* Salar de uyuni Desert – Bolivia

* Dasht- e kavir – Iran

* Chihuahuan Desert –New Mexico

* White Desert, Farafra – Egypt

The Role of Media in the Business Sector

 The media platform is considered to be strong because it is the sole reason through which various different business opportunities are flourished by providing them many wide opportunities in the process. Thus, to conclude in simple words media contributes a lot and it helps to improvise the conditions of many businesses and such media laws are very much crucial and relevant. They are required to be Amended as and when needed in the business sector. Different ways through which media can heavily benefit businesses are –:

  • : Advertisements which are preparing in educational advertisements are a logical way of spreading the voices in masses concerning the particular business. As the spheres of media are growing and are branching out, the most important branch of it is social media which has the potential to uplift businesses from a root level. With addition to the standard media sources and social media strategies many customers can be invited and give people what they want and deliver their services.
  • Better Responsiveness: The method of input and distribution by way of media is made simpler. If the clients have queries, questions, or any issues with, what the company does, they will let the company know in a prompt way. Social networking in businesses provides people a possible means to convey their thoughts and it allows businesses an incentive to react accordingly. Through such sources companies will see lawless stuff and verify to their clients that their questions and queries can be answered.
  • Information: Social networking which is presently emerging to be the most helpful source for new business opportunities is insightful and allows individuals to see an insight to what the target audience is and what other consumers share in terms of goods and services share online. This offers a better insight into the industry and many variables that impact the business.
  • Branding and Communication: Communication is the most crucial aspect for any businesses success and if they frequently engage with customers it helps to improve the company’s image. On can connect and handle their clients in a private level through social networks mediums. When the company is engaged in debates, the consumer finds the company as available, free and sensitive. The way that the company is viewed and consumers are gradually linked to the information that one gets, is largely impacted by this type of presentation. Both personal tales and social media can help boost the technology retail.
  • Social Media for growth in business sector: One has to make sure that their social media approach and presence is suitable for mobile phones which helps to guarantee a useful user experience to the consumers. Social media advertising sites generally generate popularity at a very fast pace, and the use of those particular websites in advertising and is used to promote what they have offered will also be beneficial for them.

THE REAL SLUMDOG MILLIONAIRE- KALPANA SAROJ

Most of us are well known about Indian famous women personalities like Kalpana Chawla, Kiran Bedi, Indira Gandhi, Saina nehwal and etc.. because we always do listen their successful stories in many meeting as an inspiration. Today I’m going to post about the life story of Kalpana Saroj who is the most struggled women personality and who became as an industrialist with out having any degree and competed equally with the top most business personalities.

Kalpana Saroj is a female entrepreneur and Tedx speaker. She was born in 1961 in Roperkheda village, Maharashtra, India. She is the chair person of “ kamini Tubes” and bagged the honourable “Padma shri “ award in 2013 in the field of Trades and Industries. She is described as the real “ SLUMDOG MILLIONAIRE ” and also sometimes considered  as India’s first women entrepreneur.

EARLY ROOTS OF HER LIFE:

Kalpana was born in a Dalit family and her father was a constable. As she was from Dalit community, she is refused by everyone in her school. At that time’s, there was a custom to marry of the girls at an early age. Similarly, Kalpana parents were also fixed her alliance at the age of twelve years. After her marriage she move to the slum area of Mumbai along with her husband’s family. At a very tender age she faced torture in both physically and mentally at her mother-in-law house. She became as a sex toy to her husband and as a maid to her mother-in-law.

When her father visited her after the six months of marriage, he was shocked to see her daughter in horrible situations at her home and he immediately took her back to home. After moving back to her native place she was taunted by every person in her village and later after same days, she mentally got weaken and attempted suicide. After her suicide attempt, she became strong and empowered with regained energy and again moved to Mumbai in the search of her new life.

BUILDING A NEW PATH IN HER LIFE:

As and when she moved to Mumbai she started working as a tailor in a garment factory, with in a few months she mastered at the art of sewing and managed to get get a decent hike but when the things in her life was improving suddenly her life took an U-turn with death of her younger sister who was died because of insufficient amount of money for the treatment, Then she got realized about the importance of money in once life.

After few months of her sister’s death, she decided to begin a new life in the form of business. One day she heard about the Government loan scheme for Dalits in radio and she applied for that scheme. After the Government loan got sanctioned, she turned that amount into a few sewing machines and started working sixteen hours per day on them. As it is a profitable venture she got profits in her first business and she started investing the profits on the furniture business along with the tailoring business.

ENTERING INTO THE REAL TIME BOOM MARKET:

One day, a man approached Kalpana with a proposal of buying land, at a price of 2.5 lakhs which was caught in legal troubles because of having the need of money urgently, he supposed to sell his land to kalpana. Kalpana grabbed that opportunity and gave him a lakh in advance and paid the remaining amount within a few months. For two years, she fought the legal battle and cleared the litigation issue of the land.

The workers of Kamani Tubes( A metal engineering company) got impressed with her logical and entrepreneurial skills in dealing with the land litigation issue they approached her to take charge over the company and settle the debts. With her perseverance and patience she cleared all the debts of company in the short span of time and restructured that company to bring back to profit’s path with her entrepreneurial and managing skills.

Today, She is the chairperson of an Industrial setup and owns net worth of 112 million dollars(Rs. 2000 crore). She also started a film production house which is named as KS FILM PRODUCTION. This is the successful story of Kalpana Saroj who crossed many barriers to reach this position. Her life shows us the reality of facing hardships with out giving up. Soon, Kalpana Saroj biopic is going to be filmed out in future where we can see her struggles clearly in that film.

CONCLUSION:

Guys finally do remember that, “Life is full of events and situations which act as a sources of infinite wisdom. We have to find ways out of the multitude of adversities which will teach us valuable lessons on the importance of will power and hard work”

Steam Deck: Nintendo Switch's newest competitor

Steam is a digital marketplace and is owned by Valve Corporation. Valve Corporation has published numerous games but in recent years they have been trying to enter the space of hardware. On November 10, 2015 Valve launched its first game controller for connecting to PCs and their own Steam machines (A prebuilt PC developed by Valve which was designed to operate Valve’s Linux-based SteamOS via the Steam client). The Steam controller was discontinued in 2019 and with modest sales.

Steam deck is Valve’s foray into the handheld console space. The Handheld space is currently dominated by Nintendo Switch. With 84.59 million of units sold since its launch in 2017, Switch has been one of the most successful consoles in the current gaming generation.  The most unique thing about Switch is that it can be switched from a handheld design to a home console with the help of a dock accessory.

Steam deck is essentially a PC on the go with very impressive hardware specifications. The handheld is equipped with a 7-inch diagonal display with 1200x800 pixels and 60 Hz refresh rate. It has an AMD APU (Processor) with Zen 2 architectures and 4 cores/8 threads. With 16GB LPDDR5 RAM and storage options ranging from 64GB eMMC($399) , 256GB SSD($ 529) and 512GB SSD($ 649).

Since the late 80s, Nintendo has been the reigning king in the portable gaming space. After the success of Switch, Nintendo revealed the new switch pro which has an OLED display upgrade. This will surely enhance the experience in the console but many were disappointed with no hardware upgrade. Nintendo Switch is still running an Nvidia Tegra custom chip which is severely underpowered and the console struggles to even play Nintendo’s core games with 30 FPS. This means that compromises have to be made to make a game run of the system. Another aspect is that the failure of Sony’s PS Vita (Sony’s portable handheld) failed against the Nintendo 3DS of the previous generation. Sony did not attempt to compete against Nintendo. This meant that there were no major competitors against Nintendo and the company has become somewhat complacent. The launch of Steam Deck also means that there is another competitor against the Switch and this will lead to healthy competition and ultimately it’s a win for the consumers. With 1.6 TFLOPS of GPU power its significantly more powerful than the Switch. Another point to be noted is the versatility that the Steam ex provides. The Deck essentially is a PC and this means that it runs on Valve’s version of Linux OS and by connecting it to a dock via a USB C and it also has full Bluetooth 5.0. This means that you can use it to hook the device up to a full-sized monitor and work on any productivity applications as well. Due to its open nature, even Windows can be installed on the deck. This means that it will be much more flexible than any of its competitors. There have been many recent smaller projects that have attempted a similar portable gaming PC, but Valve (Steam’s parent company) has a much deeper pocket and experience in its hands. The console will be shipped by the end of December 2021. There is no guarantee that this system will be a success but it surely will make the handheld space more exciting.    

‘Washing powder Nirma’ The story behind the famous Ad song

Every kid born in the time of Doordarshan will know about this song – “..washing powder Nirma washing powder Nirma. Doodh is safedi Nirma se aaye… sabki pasand Nirma!” but do you know the story behind this jingle?

Nirma wasn’t a name randomly selected for the marketing of a detergent powder. Nirma was the nickname of a famous entrepreneur’s daughter- Karsanbhai Patel. He had lost his child in a car accident but he immortalized her by giving her name to a brand that even now rings in our heads.

Karsanbhai Patel was a son of a farmer. He had done graduation in the subject chemistry. He started his business in the backyard of his house by mixing soda and a few ingredients to make detergent. Even though there were other big brands like surf excel it didn’t intimidate him and soon Nirma became a household name. It was not a cakewalk as he had to cycle from a neighborhood to the next to sell his detergent. He got success at the behest of proving good quality detergent at a one-third price of surf excel . He even gave a money-back guarantee in every packet of Nirma.

Nirma is not just a detergent brand but its a trendsetter for many other brands with small business

Many might not know Karsanbhai Patel or his lost daughter but it was only his will and love for her daughter that her name now lives in so many households.                                                                  

Confidence:a key to success?

Confidence means feeling sure of yourself and your abilities in a realistic and secure way. Yes, it is rightly said that confidence is the key to success. It is built on the choices and accomplishments that feed your passion, most of all making you happy and feeling proud on yourself.

It doesn’t mean to feel like superior from others or in any arrogant way but to believe in a positive manner that you’re capable. A confident person can achieve the goals and face the scenarios of life far better than those who lacks it.

The people who are confident enough are admired by others ,can take the risk , look up the situations positively and also inspire others.

” low self-confidence isn’t a life sentence. Self confidence can be learned , practiced and mastered- just like any other skill. Once you master it, everything in your life will change for the better”.

Barrie Davenport

Tips to be confident:

  1. It is obvious that if you don’t believe in yourself how do u expect any other person to do that ? Confidence begins to develop by the time of accomplishment of the goals. So GET THE THINGS DONE is the foremost step in which you are required to set-up your day-to-day goals and when you will achieve them, automatically you will have the confidence of doing it.
  2. Just setting up of the goals is not enough and there comes the second tip to MONITOR THE PROGRESS by which you can easily know how much you have achieved and also can make any changes in your goals if needed to satisfy them.
  3. The way you appear or dress have a significant impact on your confidence .So DRESS SMART , it is the international symbol of status and no matter where you live it is always preferable to bring more attractiveness and confidence in you.
  4. Here comes the role of a BODY LANGUAGE which plays more important role in judging the personality of a person. Behave in a manner which will present you more confident . Always walk tall ,have an eye contact while talking and be energetic.
  5. Find out your strengths and try to LEVERAGE YOUR STRENGTHS dont give much focuss on your shortcomings otherwise you will become less confident. Just know your areas of master and bring them to more upper level to increase them it will eventually help you to be more confident about yourself.

How to Run a Successful Business in Emerging Markets Like India

It is a well known fact that China rules the world in the sector of marketing. But emerging markets are not that behind. They are catching up and making a place for themselves in the world market.

Business in Emerging Markets

According to a survey done recently by the IMF (International Monetary Fund), it is observed that the emerging markets will be growing at a continuous pace in the next 2-3 years. So, doing business in the emerging markets is going to be successful.

In the last decade, the emerging markets have shown a rapid increase in their sales as compared to the multinationals. And in addition, it proves to be more safer in times of economic deficiency.

Photo by Benjamin Suter on Pexels.com

Emerging markets are the best platform for many companies to start their business and grow their revenue. Here are some steps to success in emerging markets :

  1. Be up-to-date with the newest technologies.
  2. Move on from the thoughts of uncertainties and insecurities.
  3. If you face any type of problem at any time in your business, then go for collaboration.
  4. Let go of the old strategies and build new ones to excel more in the market.
  5. Try to get familiar and used to the scarcity of work and sales.

Follow these few steps and keep your mind focused in growing and growing more. Business in emerging markets like India is not hard but is a game of well planned strategies and being focused in the work.

FACEBOOK ADVERTISEMENTS

Facebook is one of the major platforms for all businesses trying to reach a wide range of audiences. Facebook advertisement is more user-friendly and brings more traffic to your business.

More than 90% of social media marketers use Facebook as their means of marketing and expanding their horizons. To fully conquer advertising on Facebook, it is important to have perseverance and a deep understanding of how it works. From a start-up to massively grown companies everyone need a platform to promote their products.

Types of FB ad formats:

  • Image ads: It is always recommended to use images for promoting your business.
  • Video ads: Moving images always catch the user’s attention.
  • Carousel ads: Showcasing up to 10 images/videos with links in a single ad. It supports various businesses.  
  • Messenger ads: This makes it easier to drive into conversation over a large scale.
  • Collection ads: This format features multiple products and gives an instant experience once the user interacts with your product. 
  • Instant experience: It gives a full-screen ad experience to the user when tapped on the ad.
  • Slideshow ads: It supports motion, text, and sound unlike video ads it is quicker and load time is low which helps to show a beautiful story about your growth.
  • Playable ads: It gives a try-before-you-buy experience to the user. 

How does it work exactly?

Facebook targets users based on their location, ethnicity, and interests. Location can track the user’s country, state, zip code and show the ads which are more relevant to their needs. Gender and interests increase the probability of targeting the right people. Categories related to technology, science & inventions can target the young changemakers and women of age group 18 and above get attracted towards the skin & hair care products and so on.

You can use free ad management tools on Facebook like- Facebook Ads Manager and Power Editor for creating, running, and managing your ads. Once you create your advertisement you can track the traffic by using Facebook Pixel.

What should you keep in mind?

  • The most important part of advertising on Facebook is the image of your ad, you won’t get clicks unless you have catchy pictures and taglines.
  • Provide free valuable content to the audience.
  • Creative, articulate, and limited lines of description can always help.
  • Attention– Content of your product must grab the attention of the customers.
  • Desire– It should create a desire in the customer to buy your product. Tip: By describing the benefits of using your service and provide discounts for new users.
  • Service– Make your services available for users over a range.

Here, I have provided an external link which answers most of the common questions on Facebook advertisements.

Advantages of Facebook ads:

  • It offers you the flexibility to expand your business.
  • Can get a chance of collaborating with multiple companies.
  • Budget-friendly for new users.
  • A quick way to fall into the eyes of the audience.

Disadvantages of Facebook ads:

  • Ads alone can’t guarantee sales.
  • Unless to pay for your ads you will not have customers. 
  • Have to handle hate and avoid plagiarism.

credit to the right owner of the image used.

Start your own business – Part 1

During the lockdown, most of us lost our jobs and most of us got less paid than our actual wages due to the unpredictable economic statics and decrease percentage. So, everyone started to realize one passive income is not sufficient to run our lifestyle, especially in this pandemic situation. We always need two carriers to make money and satisfy our life needs.

  • One is PROFESSION
  • Another one is PASSION


A profession is something that you don’t hate but you do that to move on in day-to-day life. And passion is something that you love to do and doing that without any expectations. Nowadays nothing is free except viruses. So, even though if you love your passion as much as you even don’t give a second thought to get money out of it. You have to change that pessimistic mentality. Everything is an opportunity to improve both sides. That’s called Win and win solution. If you are teaching something he is earning knowledge and you are earning your deeds as money. So, how one can begin a start-up business? We are going to look at the most possible works to do without a large sum of investment. But, still get some side income from them. You don’t need to find a location or giant machines or decorating them etc… All you need is essential types of equipment for the idea in your mind and some Magic in your hands to achieve your destination. You can work from your home and sell them on Social Media like amazon, Instagram or you can even create your own website to place your products at one point.

Costume designing:

Costume designing is the best way to make a good profit out of essentials. All you need is an innovative mind, designing knowledge, fabrics, and sewing machine. And some customers must have their own ideas about their idea costumes. So, you can even customize your orders according to your customers. And trust me customizing optional website are countable in India. But people require customizing costume designers. You can do costumes like scarfs, veils, hats, dresses and innovative fashion and eligant costumes. Especially, people will roll over the red carpet for you if you sell them at affordable ranges.

Skincare products Making:

Skincare making is the Bestest economical friendly business. It doesn’t need higher investments but still, you can get a good profit if your products are reasonable and if you have magic in your hands to treat someone’s skin problem.

Nowadays skin problems are common to every human. If getting rid of the skin problems are one side. But, choosing a product to give a try is something everyone confuses. You can do skin products to the people’s according to the type of skin. People will celebrate you once they get visible changes. And people love natural ingredients without side effects keep it noted. There is a huge demand for good home-made products like hair oils, hair wash powders, soaps, cleansers, face packs, serums, etc.,

Some extra amount is something that no one will say no to. We will enroot many passionate start-up businesses like this in our upcoming articles. So, it’s time to switch our passion into action.

The utterly butterly delicious story of Amul

Over the years, Amul, one of the most beloved brands of our country, has become the taste of India, just as its tagline claims. Every Indian millennial has grown up listening to the jingles of its many dairy products, and the Amul girl, the brand’s mascot in the polka-dotted dress, has become a nostalgia-evoking symbol. Amul has truly come a long way since its founding in 1946.

The beginning

Amul was formed as a part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government. Everyone except the farmers benefited from this trade. The farmers took their plea to Sardar Patel, who had advocated farmers’ cooperatives since 1942. The result was the formation of the Kaira District Co-operative Milk Producers’ Union Limited in Anand.

The union started pasteurising milk produced by a handful of farmers for the Bombay Milk Scheme and grew to 432 farmers by the end of 1948. The rapid growth led to problems including excess production that the Bombay Milk Scheme couldn’t accommodate. To solve this issue, a plant was set up to process all that extra milk into products such as milk powder and butter.

Amul is born

The late Dr. Verghese Kurien, rightly called the Milkman of India, was Amul’s true architect. His journey at Amul began in 1949 when he arrived in Anand to manage a dairy as a government employee. He went from helping farmers repair machinery to revolutionising India’s dairy industry with the White Revolution (or Operation Flood), the largest dairy development programme in the world.

The new dairy with the milk processing plant was ready for operation in October 1955, the year that also saw a breakthrough in dairy technology —buffalo milk was processed to make products for the first time in the world. The word ‘Amul’, derived from ‘Amulya’, which means ‘precious’ or ‘priceless’ in Sanskrit, was used to market the range of milk products developed by the Kaira Union. It is also an acronym for Anand Milk Union Ltd.

Dr Kurien had a vision. He wanted to offer small-scale dairy farmers quality-control units and centralised marketing, which were missing at the time in the dairy economy. Thus, the Gujarat Cooperative Milk Marketing Federation (GCMMF) was created in 1973 to market milk and all milk products produced by six district cooperative unions in Gujarat. GCMMF is the largest exporter of dairy products in India and Amul is the umbrella for all of its products.

Awards, accolades, and a global presence

Over the years, Amul, together with GCMMF, has won numerous awards. Some of these include the Rajiv Gandhi National Quality Award, 1999; the Golden Trophy for Outstanding Export Performance, 2009-10; Best Marketing Campaign, 2014; and World Dairy Innovation Award, among many others. Amul earned recognition all over the world when GCMMF  introduced it on the Global Dairy Trade (GDT) platform, where only the six top dairy players across the world sell their products.

More than a mere slogan

Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP). According to Amul, the Taste of India slogan is more than just corporate positioning or advertising jargon. This slogan lends meaning to the brand’s never-ending commitment to taking quality food and products to the rural man, which he otherwise couldn’t have afforded.

The Butter Girl

Amul did not always have the round-eyed moppet as its mascot. The Butter Girl was born in 1966 when Sylvester daCunha, the then MD of the advertising agency handling Amul butter’s account, created her for its campaign. It was a pleasant change from the dull, corporate ads that the previous agency had come up with. Being a seasoned marketer himself, Dr Kurien gave daCunha complete creative freedom to create and release the ads without taking the company’s permission. 30 years later, the Utterly Butterly Girl still wins hearts wherever she is, whether on a billboard or on the packet of butter.

Amul is not just a brand; it is also a movement that represents farmers’ economic freedom. The name is now a household term that is here to stay, and the chubby-cheeked Amul girl will continue to cast a spell on the public.

CSR INITIATIVES BY INFOSYS FOUNDATION

Image Source: google.com

Infosys Limited is an Indian multinational information technology company that provides business consulting, information technology, and outsourcing services. The company was founded in Pune and is headquartered in Bangalore. The company changed its name to Infosys Technologies Private Limited in April 1992 and to Infosys Technologies Limited when it became a public limited company in June 1992. Infosys has been an early adopter of corporate social responsibility (CSR) initiatives. Corporate social responsibility (CSR) has become an integral part of the standard business models for many companies, serving as a platform for businesses to give back to society and create social value, especially within the industry and community in which they function in. Infosys foundation was established in 1996 with a vision for boosting CSR initiatives.

It is a non-profit organization with Sudha Murthy as the chairman of Infosys foundation in India. It also partners with various non-government organizations (NGOs) to make a difference along with local communities. The company has always aimed at contributing to the sustainable development of society and the environment for the betterment of planet earth. The CSR committee comprises two independent directors and the COO and Whole-time Director. The members of the CSR committee are – Kiran Mazumdar-Shaw, Chairperson; U.B. Pravin Rao and Dr. Punita Kumar-Sinha.

Infosys foundation supports programs in areas of Education, Rural Development, Healthcare, Arts & Culture, and Destitute care. It has implemented many programs across various states of India. During the last financial year 2019-2020, it supported COVID-19 PAN India by contributing to the PM CARES fund. This helped hospitals, the destitute, daily wage workers, and underprivileged sections of the society. Also, it took part in the Construction of a Dharamshala at AIIMS, Jhajjar, and providing training to teachers in Andhra Pradesh and Odisha.

The foundation provides access to primary healthcare, awareness of basic hygiene, and treatment for underprivileged patients. It organizes health camps in rural India and also has donated medicines and medical equipment to hospitals. It partners with schools in rural India to enhance and education and library facilities, and promote primary education among underprivileged children. It promotes traditional art, crafts, and dance. They offer financial assistance to underprivileged artists and authors to promote their art. It supports programs of NGOs in the rural areas across India. It also provides vocational training to help the destitute to live with dignity and earn a livelihood. It undertakes programs to improve the welfare of people in rural India. It conducts livelihood projects awareness campaigns on hygiene, sanitation, vocational training, and entrepreneurship.

Recently, Infosys foundation donated 4,000 PPE kits to Mysuru City Corporation. Due to a shortage of PPE kits, the MCC had appealed to Infosys Foundation to donate the kits under its CSR. Infosys Mysuru Manager Anant Bondade handed over the kits to MCC Health Officer Dr. M.S. Jayanth at the MCC Office. Through CSR, the company promotes change and progress throughout the world.

There are myriad reasons why Infosys foundation inspires others. It adds to the prosperity of society. They provide an opportunity to the people who require it and thus subsequently making a positive effect on them and society, in general. Moreover, it inspires people in their surroundings to do the same.

Fast-moving consumer goods (FMCG).

\KEY TAKEAWAYS

  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.

HOW DOES FMCG RUN?

FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.

CLASSIFICATIONS OF FMCG.

1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.

STRUGGLES FOR FMCG COMPANIES.

FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.

TOP 5 FMCG COMPANIES IN INDIA.

1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.

HOW CAN SOMEONE JOIN THE FMCG SECTOR?

FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.

WHAT ARE THE MAJOR SKILLS FOR A CAREER IN FMCG SALES?

People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 

FMCGs AND E-COMMERCE.

Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 

FMCG PRODUCTS.

  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.

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Etymology – Back To The Origins

Did someone run away with my temper?🙊🙃

To gain an understanding of the usage of the word “temper” in the phrase “to lose one’s temper”, it would be useful, first, to note its appearance as a segment in the words “temperature”, “temperate”, and “temperament”.

Etymology refers to the study of the origin of a word and the historical development of its meaning.

The Etymology and Science

When we dig into the etymology of the word “temper”, we are led to examine its origin in the context of humoral pathology (four humors) – as developed in ancient Greece and Roman societies, who in turn borrowed from the much older Ayurveda system of “tridoshas” (vata, pitta, kapha). Aristotle focused on the four elements (air, fire, water, earth) as the building blocks of the universe (Plato developed it further). Hippocrates (who was greatly influenced by Ayurveda) developed the theory of the four humors – blood, bile, phlegm, and water. These and other thinkers believed that the four elements and the four humors determined the behavior of all created things, including the human body. Some of the noted thinkers of the time characterized all behavior into four types: melancholic, phlegmatic, choleric, and sanguine. The information about Hippocrates’ theory of four humours has been carefully studied from https://exploringyourmind.com/hippocrates-theory-four-humors/

The four behaviours of a human

Thus, the overall behavior of a human or overall disposition could be described as “temperament”. Subsequently, a 16th century Roman physician, Galen, proposed that the temperament was dependent on temperature. Therefore, he stated that all sickness was “distemperature”. Attach below is a link to help you learn more about etymology and its sublime magic!

https://www.etymonline.com/word/learn

Closure

We can now make the connection between temperate (which generally refers to mild – neither too hot nor too cold), temperature, and temperament. Seen in this light, losing one’s temper refers to losing that temperate state, and moving to distemperature (both in physical and mental sense) – and that was perhaps most outwardly manifest when someone exhibited anger.

The impact of Social Media Influencers on Promotion of a brand

Promotion of a brand involves informing, persuading and keeping the potential consumers for continued and long term engagements. Promotion can be done by informing the public about the features of the product or brand, persuading them to buy the product by telling its unique features and keeping in touch with the customers to convince them to further buy more products of the same brand by providing after-sales-services and by maintaining good producer-consumer relations.

It is also important to note that there is a difference between promoting a product and promoting a brand. Promoting a brand is broader in terms as it focuses on building and maintaining brand image and is related with the promotion of the entire business. Promotion of a product is narrower in terms as it just focuses on promoting a “particular product”. For example, when Loreal Paris uses the tagline “You’re worth it”, it not just promotes a particular product but the entire Loreal brand. However, when it uses “5 problems, 1 solution”, it promotes a particular product (i.e., Total Repair 5) by highlighting the importance of it.

Online Brand or Product Promotion is the method of promoting the brand or product on different social media and online platforms by using the internet to its full potential to reach a wide range of audience. For ages, brands and advertisers have influenced and shaped consumers’ attitudes and behaviours and sometimes we don’t even get to know about it.


There are several ways in which Social Media Influencers impact promotion of a brand or a product:

1) Influencing Purchase Decision of Consumers:

Consumers’ purchase intentions are frequently measured and used by marketing managers as an input for decisions for new and existing products. Social Media Influencers do not put up advertisements but just directly talk about the product or brand in details, how to use their, if they are value for money. So influencers cover the “Frequently Asked Questions” about a product.

2) Convincing customers to buy products:

After influencing the purchase decision of the customers, the main task of influencers is to make their followers buy the products. Actions involving social media influencers help more when there is best personalised advertisement done by the influencers.

3) Distribution of Samples:

This is one of the newest techniques through which social media influencers help business firms in their promotional activities. The influencers take free samples from the producers and further distribute them to their followers in terms of “online giveaways”. This technique of “Online Giveaway” becomes extremely beneficial for those firms which are new in the market. The social media influencers ask their followers to comment, like or share the posts of the business product/firm they’re associated and few lucky winners are the ones who get to take the products in these Online Giveaways. There’s also traditional form of distribution of samples where influencers distribute a business firm’s products which are generally smaller in quantity than the original products so that customers get a first hand experience of the products.

Clearly, social media influencers have had gained and influenced their followers a lot in recent years and especially during the pandemic. People rely on influencers more these days and influencers keep on creating more content for their followers.

Thinking of education app : unacademy is answer

Photo by ShotPot on Pexels.com

Founded in 2015, the platform was initially introduced as a YouTube channel by Gaurav Manjal back in 2010. With its primary headquarters residing in Bengaluru, Unacademy is India’s biggest learning platform which brings together expert Educators for millions of students who are in the requirement of enhanced quality education. 

The Unacademy app is available not only for 10+2 students but also for college applicants who are qualifying for competitive exams like CAT, GATE, UPSC, etc.

Unacademy’s Progress 

Unacademy offers over 2,400 lessons, covering subjects from a variety of competitive examinations. The platform currently comprises thousands of online educators as well as over 250 million total views for their YouTube videos. As the online learning platforms rise in importance the platform will definitely only continue to grow.

INITIAL BEGINNING

Unacademy initially began as a YouTube channel that offered free education for whoever visited its channel. When some extent, its founders began considering the prospect of bit by bit monetizing their expedited services leading to the birth of Unacademy, an official learning platform that offered free classes.

COURSES ON UNACADEMY

Unacademy offers courses for all popular entrances such as UPSC, SSC and bank exams, railway exams, defence exams, JEE and NEET preparation, State PSC, NET exams,  GATE, ESE and IIT-JAM, NEET PG, TET exams, Management & Foreign Studies, CA, CS & Law exams, CBSE and Personal and Skill Development

Conclusion

Backed by major massive companies like FacebookAmazon, General Atlantic, and redwood Capital, Unacademy has been fending well for itself. At this stage, the platform holds associate degree optimum chance to require its business to larger heights, equipped with a team that’s driven to form the simplest out of its on market resources.

https://getinstartup.com/roman-saini-the-success-story-of-unacademy/