Can your hobby be more than just that?

Most often than not we are running like robots in this fast paced world. We tend to forget about our heath, family, and friends and more importantly about ourselves. When was the last time you actually pursued something you like? This does not mean watching your favourite series or having a movie marathon with yourself at 3 am. Having a hobby that helps you improve yourself in any way is a best way to have a good lifestyle. It also helps you relax and take a break from your work. Most of us are not lucky enough to be pursuing one of our hobbies as a career, but we sure can take it up in our free time and not lose out on it. Now I can understand that making free time for yourself is not easy. And when you finally get some time off your monotonous routine you would definitely want to sleep it off or maybe finish a movie you’ve been eyeing for some time. But trust me you will feel better by doing something you love instead. Don’t get me wrong I know having occasional movie nights and some extra hours of sleep is great but what I’m saying is that make sure to devote some time to your hobbies also. It could even be a mere half an hour but do it. You will definitely see a change in yourself and your mood. You don’t even have to do it on a daily basis even once a week will be enough.

You will understand better if I quote some examples and benefits.

1. Hobbies encourage taking a break. Hobbies offer an opportunity to take a break—but a break with a purpose. If you’re like me, you might like to feel productive while you’re engaging in an activity and a hobby gives you that. You are doing something while still having fun. Hobbies are great ways to take a break from your busy life while still having a sense of purpose. 

2. Hobbies promote eustress. Eustress is that positive kind of stress, the kind that makes you feel excited about what you’re doing and about life. Hobbies, I’ve found, are one of the greatest ways to access that kind of stress. When you’re doing something you love—something you don’t have to do for any other reason other than the fact that you love it—you feel a rush of excitement and joy. 

3. Hobbies offer a new challenge. Hobbies break up routine sand challenge you in new ways, ways that are different from work, ways that are positive. The great thing about picking up a new hobby is that it provides an excellent outlet for challenging yourself without the negative stress that comes from a work-related challenge. The new challenge can also open your mind to new ways of seeing the world. 

4. Hobbies unite you with others. Even if you engage in a solo activity, like illustrating, you’re exposing yourself to a new world of people, people who find the same thing enjoyable that you do. Though I don’t talk much about illustrating in the “real world,” online I find myself connecting with all kinds of people who are passionate about what I too feel excited about.  

5. Hobbies provide an outlet for stress. Adding another activity to your to-do list might seem like a way to create more stress, but I’ve found that engaging in a new hobby actually provides a great outlet for releasing stress. By focusing on a non-work-related task, you’re giving your mind something else to focus on. And when you really get in the flow, all of your worries and stresses seem to fade away. 

6. Hobbies promote staying present. If you really love what you’re doing, you tend to get in the flow or zone and really, truly focus on the moment. When I’m working on an illustration, hours can magically fly by because I’m so intensely focused on what I’m doing. Instead of worrying about the future or dwelling on the past, I’m completely and undeniably in the present. 

7. Hobbies have physical health benefits. Research has found that engaging in enjoyable activities during down time were associated with lower blood pressure, total cortisol, waist circumference, and body mass index. Engaging in these activities also correlated to higher levels of positive psychosocial states and lower levels of depression and negative affect. Hobbies are good for your mind and your body.  

Finding a new hobby isn’t always easy. You can’t just force yourself to like something; it has to come naturally. If you don’t already have something you’re interested in (or might be interested in), try new things. Sign up for a class that sounds interesting or ask your friends what kinds of hobbies they enjoy doing. The key to finding a new hobby—and falling in love with it—is keeping an open mind and being willing to give new things a try. You never know what might become your next favourite past-time! Start discovering yourself.

FIRING THE BLAME BULLET

The popular game PUBG has weapon attachments that reduces weapon recoil. It makes life easier for the players. Recoil is the backward movement of a gun when a bullet is discharged. It is helpful to know which attachments help players to shoot better and more effectively without hurting themselves in the process due to the tremendous force at which the shots are fired.

In real life when we point the gun at someone, how badly are we affected?

Well fortunately for us, in India, there exists some tight Gun laws except for the water guns’ kids play with during Holi and Gangsters. Hence here I talk about the abstract gun which fires the Bullets of Blame on others. Pointing finger at anybody who is in sight, was my favorite thing to do in any situation.

The blaming gun can also point upwards or inwards. When it points upwards, we blame the Creator for being unintelligent or uncaring or even non-existent. When it points inwards, we beat ourselves down with self-recrimination, “I am good-for-nothing,” ending up unnecessarily with inferiority complex.

How many of you, like me; are blamers? How many of you, when something goes wrong, the first thing you want to know is whose fault it is? Well Hello there, I’m the former winner of the Miss Blamer Pageant and the magnitude to which I blamed others with respect to everything that went wrong in my life was comical.

I’m in my house. I have on white slacks and a pink sweater. I’m drinking a full cup of coffee in my kitchen. I drop it on the tiled floor. It goes into a million pieces and splashes up all over me. And a millisecond after it hit the floor, right out of my mouth comes this: “DAMN YOU CHINA!” For purposefully making these cups so shiny and slippery. Now my entire kitchen is infected by the tiny pieces of ceramic (China clay). The kitchen has to be quarantined until I clean it up…or somebody else cleans it up, never mind.

Now as I have aged, I realized- I’d rather it be my fault than no one’s fault. BUT WHY? Cause it gives me some semblance of control. Blame is simply the discharging of discomfort and pain. It has an inverse relation with accountability. What is the difference? Well accountability by definition is a vulnerable process wherein I confide to you, “Hey my feelings were really hurt by the things you said/did.” Blaming is simply a way to express anger.

People who blame a lot seldom have the tenacity and grit to actually hold people accountable because we spend all of our energy raging for 15 seconds and figuring out whose fault something is. Blaming’s very corrosive in relationships and it’s one of the reasons we miss our opportunities for empathy. Because when something happens and we hear the story, we’re not really listening, we’re in the place where I was – making the connections as quickly as we can about whose fault it was.

SO, DO I START BLAMING MYSELF FOR EVERYTHING?!

In the spiritual path, self-blame is the most dangerous thing. Firstly, stop blaming yourself and others. We don’t have to point the gun at others or our own heads. Let us drop the gun and never pick it up, ever again.

Secondly, we need to come out of the Destiny’s Illusion. Never focus on what you can’t do, focus on what you can do. If we keep on focusing on what we can do- Then even if you believe in destiny, it will be a good one for you. Blaming your destiny will close doors to all the wonderful opportunities waiting for you.

A child runs a race with his full speed & energy and yet comes last in it. Losing the race was not his fault but taking part in the wrong race is definitely a mistake worth correcting. To simplify- Making a mistake is not your fault but doing it without your interest in it, is a mistake that can be rectified.

To solve the problem, we need; not a blaming bullet, but a helping hatchet. Not a blaming finger but a helping hand. Making mistake is in our nature. Acceptance of mistake shows our culture and correcting the mistake is progress. I do accept that spilling that damn coffee was my fault, however damn you CHINA for making the cup which broke and spread on the entire floor leaving my kitchen dangerous to walk on freely. * Gun drop * I meant MIC DROP…..phew!

Movies on OTT Platforms, a welcome?

Everyone is well aware of the situation the world is in right now. Things haven’t been pleasant since mid-march. But with almost four months in lockdown, people are bored and sick of staying indoors. No social gatherings, movies, restaurants, long drives and so on has made many restless and agitated.

The go out entertainment apart from social media and online games is the online streaming platforms like Netflix, Disney+Hotstar and Amazon Prime. But a period of four months is long enough to finish watching all the interesting television series and movies, especially when one has no other form of entertainment.

Like many other industries and sectors, this pandemic has affected the entertainment industry also. With shootings been suspended indefinitely and all the pending work like the post-production and dubbing have also come to a standstill.

Some films which have successfully completed the post-production and waiting for theatre release were sitting on the idea of releasing the movie directly to the OTT platforms. Bollywood movie, GULABO SITABO, starring the superstar Amitabh Bachchan and Ayshmann Khurrana was the first to release directly in Amazon Prime. The theatre owners did not support this as they claimed they will suffer huge losses. But despite facing some flak and opposition the movie managed to release and garnered attention. This was a big-budget movie with certain expectations.

After the release of GULABO SITABO, other directors and producers also started thinking of following the same pattern and releasing their movie directly to OTT platforms. This was because the movie was welcomed and received well. So now we have a wide range of movies getting ready for release directly to OTT. The most anticipated ones are Akshay Kumar and Kiara Advani’s ‘Laxmi Bomb’; Ajay Devgn, Sonakshi Sinha and Sanjay Dutt’s ‘Bhuj: The Pride of India’; late actor Sushant Singh Rajput and Sanjana Sanghi and Saif Ali Khan’s  ‘Dil Bechara’; Alia Bhatt, Aditya Roy Kapur, Sanjay Dutt and Pooja Bhatt’s ‘Sadak2’; Abhishek Bachchan’s ‘The Big Bull’; Kunal Khemu and Rashika Dugal’s ‘Lootcase’ and Vidyut Jammval’s ‘Khuda Haafiz’ among others. The OTT platform Disney+Hotstar is releasing these 7 big-ticket films starting from July 24.

Though the theatre owners will suffer quite a huge loss, releasing films online will help in entertaining the masses during these tough times. Also watching good movies at the comfort of one’s home with family is a good change. Though the theatre experience cannot be matched but this is the most we can wish for now.

There is an endless amount of problems around the globe now and taking some time off and just relaxing and sharing a good laugh with family while watching some good content will help keep us a little energetic and will definitely help in overcoming these unprecedented circumstances.

Aaaa aa a a an a an aa a a a

Use of internet

The Internet has become a sensation nowadays. It is something that humans cannot function without anymore. It has occupied a great part of our lives. We use the internet for almost every little and a big task now. It ranges from searching for a job to listening to music.The Internet has basically made our lives easier and convenient. The world is at our fingertips now, thanks to the internet. When we see how it has changed the scenario of the modern world, we can’t help but notice its importance. It is used in all spheres of life now.

Internet and Communication

The world has become smaller because of the internet. Now we can communicate with our loved ones oceans away. The days of letter writing are gone where we had to wait for weeks to get a reply. Everything is instant now. Even though telephones allowed us to do that, but the cost was too high. The common man could not afford to call people overseas because of the costs.However, the internet changed that. Communicating with people both near and far is now easy and affordable. We can send them emails and chat with them through instant messaging apps. We may also video call them using the internet which allows us to see them clearly even though we are miles away.

Furthermore, we can now get instant news updates from all over the world. The moment anything takes place anywhere in the world, we get to know about it. In addition, we are informed about the natural calamities within the correct time. Moreover, we can easily contact our job recruiters using the internet. Job application has been made so much easier through the internet.

Internet and Entertainment

Entertainment and the Internet go hand in hand now. Everything is at your fingertips to enjoy. You can book movie tickets easily on the internet. Gone are the days of waiting in long queues to get the ticket for the latest movie. It can all be done through the comfort of your home. Similarly, you can also book match tickets and concert tickets without going through the hassle of standing in long lines.

In addition, we can now do all our shopping online. You won’t have to go out in the harsh weather to shop for stuff. The Internet allows you to browse through a large assortment of products with all the details given. It ranges from something as small as a mug to a laptop, you can have it all. Furthermore, you may also filter the categories to find exactly what you are looking for within seconds.Nowadays, web series are quite a hit amongst the youth. They do not watch TV anymore; rather they enjoy the web series. Various platforms have created shows which they release on the internet that has a major fan following. You can get your daily dose of entertainment from the internet now. Whether you want to hear the latest music, you don’t have to spend a hefty amount to buy the CD. You can simply listen to it on the internet.

Thus, we see how the internet has changed and made our lives easy in various ways. We can connect with our loved ones easily and get access to unlimited entertainment instantly.

SHOR IN THE CEREBRAL CORTEX

The Krakatoa volcanic eruption in Indonesia created the loudest sound ever reported at 180 dB in the year 1883. Do you know what’s louder than that? My mind thinking, producing thoughts faster than the blink of an eye. ‘Writer must be some mad scientist solving scientific equations in her brain’, one might think. On the contrary, the equations my brain analyses are the thousand possibilities of one single situation.

Everyone is looking at me. They are talking about me. Is it my hair? Is it the shirt I’m wearing? I think the world knows about that one time when I mispronounced the word ‘laminate’ as ‘lemonade’ in 6th grade. This is it. Life gave me lemons and the lemonade I made is SOUR.

An organ made of soft tissues and approximately two clenched fists in size has the power to make and break one’s life is a big accusation on our Brains. But who is to be blamed then?

I would like to someday adopt a Fish and a Cat and a Dog. But what if the cat eats the fish and the dog chases the cat and then they all flee my house and I’m left alone with my thoughts again. You would call it unnecessary paranoia and you would be right. I don’t really reside in my body; I’m simply paying rent to it. This rented house of mine has two windows, I call them my eyes. I guess my mind is the prison and I’m never going to get out of it.

I’m a visitor inside my brain and now my thoughts have chained me to my bed and I’m stuck. Hello, is anybody there, you got keys to my cell?

Wait a minute there is nobody here miles and miles away then who really locked the cell from outside? I give it one small push and it opens with a creak. The door to my prison was never locked? I was staying there voluntarily!

The Brain is powerful. How many doors in your life, you think are locked but aren’t? How many times have you been stuck in the mental prison of overthinking? Something that really had a simple solution. There is an old African line that says, ‘When there is no enemy within, the enemy outside can do us no harm.’ Cerebral Cortex is that part of the brain which produces thoughts, the capability of imagining things beyond reality. It is the strongest force in your life. It will force its opinions on you – ‘you are not good enough’, ‘you cannot do it’, ‘what will they say about you?’,’ stop, you are not made for this.’

Dear Mind of mine, thank you for your opinions but every overthinking thought you produce is equivalent to nothing. We bring it to life with the attention we give it. Stressful thoughts knock on our doors and we tell them ‘STAY OUT’. But that makes them knock louder.

BUT HOW DO I CONTROL AND DESTROY THOSE THOUGHTS?

The secret is – don’t mind the mind. This is the natural state of existence. This is the law of universe. In Science, the first law of Thermodynamics states that, ‘You cannot create or destroy energy but you can transfer it from one thing to another.’ Thoughts will arise and yes you will fill them but you don’t have to fight, control or defeat you mind. Just stay neutral in between those thoughts and it will dissolve into silence. A peaceful state of mind.

Or we can order a pizza and transfer the energy we spend on overthinking into the process of eating this slice of cheesy heaven. But why does the circle pizza come in a square box? And why is a slice of pizza triangle? Did mathematicians invent the pizza? Is pizza the SYMBOL OF ILLUMINATI?! WHAT IF…..and just like that the writer fell into her rabbit hole of overthinking and the Shor (noise) in her Cerebral Cortex was louder than the Shor in her city.

Is Film Industry in SHAMBLES?

Friday morning. First day, first show. After waiting for months, the movie finally got released. I called up Udit to ask him when he will reach. I stood in the queue for two large tubs of popcorn and 2 large drinks. After all, it’s just unthinkable to watch a movie without some munchies to ruminate. He arrived exactly 3 minutes late. Infuriated, we took our seats and watched the entire movie in silence. At the end, I just said to him, “I will never ever watch a movie with you.”

Four months has passed by since then. I still regret to utter those words to him. Will we ever be able to enjoy going to the cinema halls? Maybe yes, but it won’t be the same again.

Coronavirus: India film industry could take two years to recover ...

One of the most lucrative and labor intensive industry, the film industry had to suffer a huge blow due to this pandemic. Big releases such as Sooryavansham, Pahwa, 83 and other such big banner movies got postponed owing to the commencement of lockdown. Shootings have been halted since Modi declared the lockdown and is still in process. Shutters are still down for cinema halls, malls and other small theatres, at least in India. Movies which were progressing at the time the lockdown was declared had to be stopped in the middle. Film industry is just a cost effective and cost intensive business that such a blow like this have seriously crippled not only the major stakeholders but also the daily wagers, contractual workers and the shift workers. And considering the fact that Indian economy is in shambles now, it is least likely that consumers will show high interest in visiting theater, let alone trying to meet ends.

India is a highly populated country where according to Malthusian theory, our food production follows arithmetic progression and our population follows geometric progression. No doubt, the only factor that has forever been booming in India is the population and today that is creating chaos. Our film industry employs actor, directors, producers, screen-writers and various major stakeholders but the majority of people in the set are the daily wagers, contractual workers and the shift workers. This lockdown had taken away their jobs and they are trying to thrive on their savings which is also dwindling. Major concern is faced by the small banners because they feel that let alone big banners, small banner movies have very less chance to appear in the multiplexes owing to such large investments in location, travel, casting, sets and so on and so forth. Recent study says that the film industry is going to be reopened at the last because the last thing most consumers would want is to go to halls, surpassing all the barriers of hygiene and sit and watch movies.

Media one of the most adversely affected sectors due to COVID-19 ...

But whatever be the situation, I personally feel that the lockdown will be a great chance to reform the current scenario of our film industry. Firstly, due to major cash crunch and dwindling economy, producers will actually give a lot of thought before producing those B-rated, mindless, long and illogical movies. They will actually need to sit, write down a script keeping in mind the consumers’ current economic and needs scenario. Secondly, this is a great opportunity for the complete digitization of the industry. OTT platforms such as Amazon Prime video, Hotstar+Disney and Netflix should take the front seat in driving this lucrative business. Consumers have already switched to this relaxing mode of entertainment and they have adapted to this new normal. There has been a huge spike in the monthly and annual subscriptions for these platforms. This is particularly a great news for the small banner films because they can focus on producing movies having very strong, powerful and meaningful content and if the total investment is less than 5 crores, OTT platforms can buy those movie to create hype among the consumers. Lockdown will surely be the best thing for consumers who are particularly interested in watching meaningful movies devoid of any nepotistic characters. And thirdly, and this especially go out for the those cohorts who spend huge amounts in this sector, it is a great opportunity for them to curb on their spending costs and shift towards the more safe and indoor means of entertainment.

But whatever be the situation, the film industry will suffer a huge blow and there are no sign of restoration of releases or shooting till the end of 2020 or the beginning of 2021. A lot of modifications needs to be done both in the films sets as well as multiplexes. A few suggestions for multiplexes include limiting the sell of tickets, monitoring the queues at washrooms and food counters, sitting while still maintaining the social distancing and especially modification needs to be made to allow 4 entry and exit points. There are movie-buffs and who will definitely go to watch movies on screens and the film industry should try to target such cohorts.

After all we all know that human beings are social animals and they will definitely return, today or tomorrow.

Source: https://indianexpress.com/article/explained/explained-how-will-coronavirus-impact-entertainment-industry-6370412/

lhttps://www.hindustantimes.com/bollywood/yami-gautam-on-covid-19-impact-on-film-industry-budgets-are-going-to-be-curtailed/story-Twuo68so44hg5ipiqHYF7J.html

Graduates of WhatsApp University



My phone chimes with a notification sound, while the birds from the trees and skies chirp outside, my phone twitters me awake at 5:30 in the morning. My alarm is yet to wake me up but I turn it off nevertheless and reach for my device or ‘WhatsApp’ to be specific. It is now 5:45am, the Sun is not out yet but my mobile screen is brighter than ever. The world has entered my room bombarding me with wisdom and a flower wishing me good morning. It is demanding my attention, comments, jokes, wits, opinions and some fun emojis.

Continue reading “Graduates of WhatsApp University”

Who delivers the Amazon cardboard boxes???

Cardboard boxes that have been used for generations and thrived in the age of e-commerce continue to flourish or could the cardboard box be facing a new challenger? Cardboard boxes are a very big deal within the U.S. The United States is the Saudi Arabia of trees. Someone’s going to make the first box and that’s almost inevitably a mill generally in the Southeast United States. China certainly doesn’t have trees and India the extent they do have trees they’re not necessarily the right types of trees and shouldn’t be dedicated towards making boxes for us. The box business grew rapidly up through 1999 when the U.S. coordinated box market had its peak shipment. Starting in the early 2000s the U.S. corrugated box market faced multiple economic obstacles.

The great recession dragged on box demand and even after the recession demand continued to slow for commodity like soda and for the boxes that transport them. The move to digital devices also coincided with a drop in demand for copy paper and newsprint. But box makers found a grace in e-commerce sales and Amazon sale specifically which were growing at mostly integer rates within the recession and post-recession years. Those e-commerce sales have become a significant market for the containerboard industry. In 2018 told a U.S. e-commerce sales were estimated to be $512 billion almost 50 percent higher than in 2015. Amazon captured 48 percent of those sales. Most estimates are that e-commerce accounts for about 10 percent of the U.S. box market. Amazon accounts for close to 5 percent of U.S. box demand. By our estimates they are clearly the single largest box user in the US. International Paper with a third of the market I think does closer to 50 percent of all the amazon boxes evidently they got a bit more share than perhaps some of the smaller players.

Amazon's incredible, vanishing cardboard box - CNN

Amazon said they deal with most of the big box makers across the U.S. according to analysts. Those manufacturers include International Paper, WestRock, Packaging Corporation of America and Georgia-Pacific. Some investors were turning to these companies as a way to invest in the e-commerce giant without having to purchase Amazon’s pricey stock. People didn’t really start talking about buying International Paper or WestRock as a secondary investment in Amazon till about the last five years. Despite the boost from e-commerce sales the box business still isn’t growing all that much. And since 2018 their stocks have mostly underperformed the S&P 500. In 2018, 69 percent of International Papers total revenue came from the box business and that sales volume has been mostly flat for the past five years. Although the big producers sold less boxes in 2018 than in 2000, industry consolidation has dramatically narrowed the fields.

The handful of big players remaining are based in Memphis, Tennessee, Atlanta, Georgia and Lake Forest, Illinois. Analysts have told CNBC that substantial industry mergers have made it easier to collectively hike prices and those price increases have helped drive revenue. There are portions of the business that are in indisputable secular decline but if you’re in the brown part of the business, making these boxes, that’s been some very welcome growth. But those extra boxes piling up on people’s doorsteps have led to a backlash from disgruntled customers who are sick of receiving golf ball sized products in supersized boxes. It used to be that you’d order a toothbrush and it would come in three giant boxes and you’d say to yourself, what is this? Well, Amazon is trying to rectify that by using fewer boxes and using other types of packaging where appropriate. With e-commerce packaging underfire Amazon decided to change the way they do shipping. In 2008, Amazon introduced the Frustration Free Packaging program. It aims to reduce the extra packaging created when retail packaged products are placed inside Amazon boxes to be shipped. Instead, products certified in the program that are roughly the size of a blender or larger need to be packaged in their own ready to ship boxes. And those boxes also need to be made of 100 percent recyclable materials. For customers that means that the packaging is easy to recycle and the box is easy to open without all the excess packaging materials.

Use That Pile of Empty Amazon Boxes to Do Something Wonderful ...

Amazon offered vendors an incentive of a dollar per shipment to modify their packaging. And starting August 1st 2019 Amazon is charging a $1.99 penalty for each product shipped that needs to be reboxed. And basically the point of this deadline is for Amazon to get out of the business of packaging. They want their vendors to send them boxes that Amazon doesn’t have to touch or rebox. Over the last two years we have invented two different kinds of flexible mailers. One is the blue and white all plastic mailer. We’ve recently launched in the last six, eight months a paper padded mailer that’s actually fully recyclable with the paper stream. Amazon said they made about 10 million shipments using the paper padded mailer and depending on the month the plastic mailer is used about 20 to 30 percent of the time. So really when we come down to deciding if the product is of the size it can go on a mailer, it’s not likely to be damaged by going in the mailer, the mailer is always the better fitting option and frankly is easier for the customer to choose to recycle than breaking down a corrugate box. We’re driving in that direction for many different reasons. But those plastic mailers generally are not accepted in municipal recycling programs and you’ll need to bring them to a store that accepts plastic bags. The latest stats from the EPA show that corrugated boxes were recycled at a rate of 92 percent in 2015 while plastic bags, sacks and wraps were recycled at a rate of 13 percent in 2015.

AMAZON E-COMMERCE SELLERS, IT'S TIME TO REVIEW YOUR ADVERTISING ...

When you think about what is the greatest pain point for the consumer after having it get there safely arrive on time people are concerned about receiving something that is plastic or made a poly because of the environmental concerns. Some waste management companies say plastic packaging also causes problems for the recycling systems. Plastic mailers get caught in the recycling machinery slowing down the process and raising the costs for recyclers and sometimes contaminating entire bundles. Until Scotty on the Enterprise can beam the products from the warehouse to your living room I think Amazon’s going to be good for the corrugated business. I think there’s going to be noise I think you’re going to have challenges from time to time where people say, “Should we try and the plastic pouch?”, in the long run plastic is going to be on the wrong side of history. Because Amazon is a market leader in the U.S. e-commerce sector any move away from cardboard to plastic mailers could signal a shift for the entire industry. The corrugated box could be about to undergo a major facelift. We’re seeing some major trends among consumers and what they’re expecting from e-commerce and the first one is actually this desire for increased engagement with the package. In 2015, Amazon partnered with Universal Pictures and Illumination Entertainment to ship orders in bright yellow delivery boxes featuring cartoon characters from the movie Minions. The boxes promoting the movie and a special Amazon U.R.L. dedicated to shopping for merchandise from the film.

Un-Fair and Un-Lovely.

How empowering was it to watch Indians hold the “BLACK LIVES MATTER” placard in one hand supporting the protests in the United States and with the other hand applying a cream of poisonous chemicals to their naturally gifted skin. In this black and white world why do we hate brown? From the soil that gives birth to plants to the earthen pots which store our precious waters to the wood that burns into the flames of tomorrow’s ashes -brown is everywhere.

Beta dhoop me mat khelo, tan ho jaaoge!”, yells the Indian parent while some family in the Europe takes their sons and daughters to play on the beach and get some tan. A land that prays Lord Krishna who is described to be as dark as the thunderous rain clouds and yet portrays him blue because anything is better than black anything is better than brown anything is better than dark.

Etymologically speaking, the Sanskrit word ‘Krishna’ means black or dark. At times, it is also translated as “all attractive”. According to Vedas, Lord Krishna is a dark-skinned God. Even in traditional patta chitras (cloth art) in Odisha, Lord Krishna and Vishnu are always shown having black skin. 

50,000 years ago when our ancestors migrated from the North to the African and Asian continents, they were exposed to the UV rays of the Sun which is saturated at the equator and the tropic of Capricorn. Those days’ sunscreens were not invented hence due to evolution and the wonderful science of human body’s biology it produced melanin under the skin which acted as a natural sun screen. Skin creating its own protective layers, how cool is that?

But we as Indians would rather prefer skin burns and skin cancers than having a healthy skin. When my mother read the matrimony classified newspapers for my elder sibling’s marriage, her face falls down as she looks at those advertisements. No no-hold your horses, it’s not what you are thinking, everybody is progressive nowadays, nobody is asking for dowry. All they ask is – “seeking a fair bride for my son”, “fair and handsome boy with a fit body”, “girl should be white toned and open minded”, “boy should not be dark and not restrict our daughter from wearing her choice of clothing.” (no dowry).

To parents who are afraid because log kya kahenge? Maa lets not look for brides or grooms who are fair, let’s look for individuals who treat people fairly. Let’s not buy besan (gram flour) for face masks rather let’s lather some potatoes in them and fry it in oil as we watch the fair besan turn into a beautiful crispy brown tasty pakodas (fritters). Fairness creams or home remedies for instant glow neither teach us to be a human with a clean heart, a heart free from the ignorance. Instead of handing a tube of glow and lovely to your loved one’s let’s make them stand in front of the mirror holding their head high because any shade is beautiful any shape is beautiful any scar is beautiful. Before teaching to love others let’s start by loving ourselves. It’s time we realise love comes in all shapes and shades, it’s time we loved all shapes and shades.

Forget snow white, I’m chocolate brown, I will write my own fairy-tale. A tale of every brown Indian girl and boy who is torn apart by the expectations of society and yet stands proud with a personality and smile beautiful than any white skinned magazine covers. To every Bollywood song that calls the actress “Gori” I would like to say – “Gore Rang Pe Na itna Gumaan kar. Gora Rang Do Din mein Dhal Jaayega” – don’t show such pride of your fair skin, the fairness will fade in time. What will remain is the virtues, beliefs, kindness and opinions .

Changing the name from fair to glow will not enlighten the young minds but it will give light to the years of colourism and discrimination to continue its course in every generation to come. Brown is beautiful and so is every colour ever discovered.

Role of Youth in Eradicating Corruption.

Once, Dr. A.P.J Abdul Kalam has rightly said, ” If a country is to be corruption free and become a nation of beautiful minds, I strongly feel there are three key societal members who can make a difference. They are – Father , Mother and the teachers.”

The truth is, corruption is now a worldwide phenomenon. But according to me the fourth and the most important societal member who can eradicate corruption is the YOUTH of our country. The real war has to be fought against these social evils and as the leaders of tomorrow it is our prime responsibility and duty. Why should we create awareness in small children about such vicious crimes ? Because – Things sowed in the minds of young take deep roots.

In reality, it is very difficult to root out the infectious disease known as corruption which has become rampant in every field of life. However instead of bearing it we must challenge it. Some years ago when social activist Anna Hazare started the anti-corruption moment, the maximum crowd was of schhool and college students. Their support is what made the purpose of the protest a succesful one. But was that enough?

Mahatma Gandhi- the father of our nation has quoted ,” A small act of good deed can cause endless ripples.” Youth of our country should remain vigilant and never allow themselves to be exploited by this social evil. Many people say that nothing can be done, but I believe things can change. Of course individual efforts can bring excellence but only collective efforts can be delivered effectively.

In the modern era, our Government is slowly accepting the opinions of young minds and their needs have been put forth as priority.I truly believe that the modernisation and dinamic attitude in the Indian parliament will slowly yet steadily change the phase of our nation. According to me it is not only the duty of politicians and government officials to boycott curroption but also the duty of each and every individual to war against it.

Whenever the circumstances may come, public should not bribe school or college managements to accomodate seat and admissions. We should not bribe traffic police for violating the traffic rules. Corruption has made our country lawless. Muscle and money power has come the law. Our freedom fighters fought all their lives to give us freedom from physical slavery. However we as a educated generation are not free from financial slavery.

Gandhi led the non-violent fight against the british but the currency note which bears his photo is the medium of corruption. What an irony ! Corruption is a virus which can be eradicated if the youth of our country decides to do so. No matter how much the delay we must not pay the bribe at any cost.

Albert Einstein has rightfully said that, ” Evils in the world exist not only because of those who do them but also because of the one’s who just see them annd do nothing to prevent it.” Corruption is like cancer which starts at one part of the system and spreads to every part if not treated or cured at an early stage.

Many years ago we had tryst with destiny and now the time has come when we shall redeem our pledge as the responsible citzens of this nation. Let us wake the Anna Hazare in us and stand for ” India against Corruption”. Only when the last tree has died and the last river has been poisoned and the last fish has been caught will we realise we cannot eat money.

Even if the older generations saw corruption as an immortal enemy, we millenials think of it as a mortal one. So my dear youngsters, ask not what your country can do for you. Ask what you can do for your Country and World at large as one family.

U.S. Defense Economy…

The police, obviously, they’re not in the business of of profiting from private acquisitions. We’ve seen extensive lobbying from defense industries who produce educational videos for police who were spending hundreds of millions of dollars to directly lobby Congress for defense spending, but also for these police programs. The police also have their own lobbying organizations that work toward security budgets and equipment for local law enforcement. The National Fraternal Order of Police is one of them and has lobbied in favor of federal grants that are responsible for the militarization of police. It’s really a variety of Homeland Security grants administered by the cops office, the home, the Department of Homeland Security, etc., that have allowed departments to directly purchase military grade equipment. And this has been essential to stimulating a domestic law enforcement market for military contractors. In some cases, the folks who provide the equipment actually directly assist police departments in making these grants. There’s even a Web site that is sponsored by these defense contractors and other providers of police equipment to aid departments in the production of these grant proposals. This whole industry grew significantly during the War on Drugs campaign in the 1970s.

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Congress passed a law that focused on incorporating cooperation between the military and the local law enforcement, particularly related to countering drug crimes and the war on drugs. Right. That was sort of the first connection between the military and domestic law enforcement. In 1989, Congress passed the National Defense Authorization Act, temporarily allowing the Department of Defense to transfer excess military equipment to federal and state agencies. The program continued until the 1997 National Defense Authorization Act expanded it to include local law enforcement and made it permanent under a new name. The 1033 program that began a massive transfer of military equipment to local police departments free of charge as long as they paid for shipping and maintenance. That 1033 program was the congressional authorization that allowed police departments to basically go online. There were catalogs of of weapons and vehicles and aircraft and watercraft and any kind of military surplus military equipment was available for the asking. And it was at no cost to law enforcement agencies.

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Departments may purchase shotguns that are placed in police vehicles as a routine matter, and some departments are purchasing a variety of less lethal weaponry with their own resources. But when we see sniper equipment, armored vehicles, large amounts of body armor, this is often the result of federal spending. Since its inception, over 11,500 domestic law enforcement agencies have taken part in the ten thirty three program, receiving more than 7.4 billion dollars in military equipment. What you end up seeing is as a result of the 1033 program, local law enforcements continue to ramp up what we call special task force, like SWAT teams, gang task force, drug task force. Right. That all utilize this excess military material. In July 2014, Congressman Alan Grayson proposed that legislation to limit the transfer of certain weapons through the 1033 program. The amendment was met with immense opposition failing on a bipartisan vote of 62 to 355.
The people who voted not to change the 1033 program received 70 percent more money in campaign contributions from the defense sector than those who wanted restrictions. One of the really troubling developments about the involvement of the federal within the direct subsidy of purchases of militarized equipment is that this is often really about creating a new marketplace for defense contractors instead of really putting questions of public safety first. Besides providing free military equipment, the federal government also allows the police to purchase new equipment using their own funds. Under the 1122 program, it also gives local police departments the same discounts enjoyed by the federal government. We’ve seen instances across the country where local governing bodies, like boards of selectmen and mayors and city councilors are often unaware that tax dollars have been expended to acquire these kinds of military weapons and military vehicles. What makes both 1033 and 1122 programs so powerful is the lack of clear oversight and accountability.

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The 1122 program, as an example , isn’t a grant or transfer program and thus isn’t required to be monitored by the federal . Meanwhile, the 1033 program has put lethal weapons within the hands of officers who haven’t any justifiable need for such equipment. We’ve seen instances reported of some small towns, even some college and university police departments that were acquiring military grade weapons with none demonstrable need for the utilization of these or the acquisition of these weapons. After the events in Ferguson, the Obama administration sought to tighten the 1033 program with additional requirements and restrictions after months of confrontations on America’s streets. President Obama today banned the federal government from giving some types of military equipment to local police. We’ve seen how militarized gear can sometimes give people a sense like there’s an occupying force as against a force that’s a part of the community that’s protecting them and serving them. And this led to calls in Congress to eliminate 1033 and eventually measure an executive order by the Obama administration to place some limits on the type of equipment that could be used, things like bayonets and turreted armored vehicles.
The Obama administration also required police agencies to justify purchases of equipment considered potentially lethal. President Trump, however, rescinded all of those measures within two years in office. Obama administration made some efforts to increase accountability in auditing of this. But even then, the restrictions and oversight were quite limited. Under the Trump administration, there’s even less evidence of any oversight. Any sense that we know how this equipment is being used or whether or not officers are being properly trained and how to use it. In some cases, equipment transfer through these programs has simply vanished due to a lack of oversight and poor bookkeeping.

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There’ve been a number of situations where there have been audits of local police departments to try to figure out what they’ve done with this equipment. And these departments have been unable to provide adequate records. We don’t know if this is a local sheriff taking home camping supplies or if this is about, you know, stuff that’s really gone missing, has been resold or has just simply been lost. Oftentimes, the militarization of the police force might be what’s distracting them from their original purpose, protecting our communities.

Prabhas 20 First look released

The first look of most awaited film in the down south had been revealed today. The film titled Radhe Shyam is said to be a intense romantic film starring Prabhas and Pooja hegde. Prabhas has become a PAN India star after the huge success of Bahubali. It created a huge fan base across the country and made him popular.

Even after the flop talk of his recent past movie titled Saaho, it made a tremendous impact in bollywood. It crossed the 100 crore mark with that flop talk. He is the first super star from the south to cross that mark. His upcoming releases are most awaited. Prabhas is not so active in social media and it added a buzz and made every news about him as a surprise. The most awaiting poster of the year had been released and Prabhas fans are celebrating it. Criticism plays its own role and in urge to mention that there is nothing new in this poster. Amid post lockdown people became so obsessed with things and searching for uniqueness even in poster. The memers, as usual are trying to make fun of every possible thing that became big.

The poster had gained immense response and had been in trending since morning. It created a record being the most tweeted first look of Indian cinema. It crossed the record of Mahesh Babu’s film titled Sarkaaru Vaari Paata. It tells us how eager the fans were for this update. Pooja hedge has also been in trending since she’s playing co-star in this film. Radha Krishna is the director and UV creations who are also closely associated with Prabhas are the producers. Bhushan Kumar and T-Series are releasing this film in bollywood. This gained immense popularity in the north. The film is being released in Telugu, Hindi, Tamil and Malayalam. The film is still in the shooting and hoped to be released this year. Due to lockdown the schedule had been postponed as so release

The actors include Satyaraj, Bhagyashree, Kunal Roy Kapoor, Jagapati Babu, Jairam, Sachin khedekar, Bheena benarji, Murali Sharma and Priyadarshi. 70% of the shoot has been completed and the rest will be done post covid crises. The post is getting more criticism in social media and gaining immense popularity amid criticism.

Why economy of India is slowing down???

India is one among the world’s fasting growing economies. It had been touted as an economic and geopolitical counterweight to China. But recently its growth fell to its slowest pace in six years. Investment has weakened, and unemployment has risen. So what’s causing the slowdown, and how can it be reversed? Since the turn of the century, India’s economy has grown at a rapid rate, helping transform the country. Between 2006 and 2016, rising incomes lifted 271 million people out of poverty, meaning the proportion of Indians still living in poverty has fallen dramatically, from around 55% to twenty-eight . Access to electricity has also improved. In 2007 just 70% of the population had access to power. By 2017, that grew to nearly 93%.

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More recently, the Indian government constructed around 110 million toilets — a huge step towards better sanitation designed to prevent the practice of open defecation. It’s a signature program of Prime Minister Narendra Modi, known as Swachh Bharat, or Clean India. All this development has been supported by a booming economy, but as lately , that expansion has begun to run out of steam. In the third quarter of 2019, India’s economic output grew by 4.5% – making it the primary time the country’s growth dipped below 5% since 2013. For context, 4.5% growth remains much above that of developed economies just like the U.S., But with 12 million Indians entering the workforce per annum , economists say the country needs annual growth rates to remain above nine percent to make sure there are enough jobs. So, what’s causing this recent slowdown? Well, officialdom argue turbulence in international financial markets is guilty.

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Political uncertainty and U.S.-China trade tensions mean confidence levels among investors and consumers everywhere have sunk. The United Nations has even warned that a global recession in 2020 is now a “clear and present danger”. But back to India – many economists say the country’s growth problems are literally self-inflicted. One obvious culprit is the shadow banking sector. During the 2000s, India saw an investment boom. It was fuelled by state banks dispensing a load of loans for giant infrastructure projects. But some of the companies taking advantage of these loans couldn’t keep up with the repayments. That meant the state banks weren’t getting paid back and therefore struggled to give out new loans. To keep business moving, shadow banks stepped in. These financial institutions, which operate like ordinary commercial banks but don’t follow traditional banking rules, eventually made up an estimated third of all new loans nationwide. The loans played a pivotal role for the millions of small businesses and consumers who would otherwise have no access to credit. But in 2018, shadow banking giant Infrastructure Leasing & Financial Services, defaulted on its debt repayments. Its collapse sent shockwaves through the economy and shook up more traditional banks that had supported the world.
It became harder for people to shop for expensive items like cars. That hurt India’s automotive industry, which is one among the country’s biggest. It employs about 35 million people and makes up about 7% of India’s GDP. Last summer, the industry suffered its worst sales performance in nearly 19 years, and reports suggest tens of thousands of workers are laid off. The agriculture and construction sectors have also been hurting, with small and medium businesses being hit the hardest. The country’s percentage has been on an overall upward trend since July 2017, rising several percentage points to 7.7%. Higher unemployment means consumers are buying less, resulting in the unfortunate cycle of slower manufacturing, production, investment and job creation.

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A survey from the Reserve Bank of India found consumer confidence has fallen to its lowest level in five years. But Indians still have a positive outlook for the longer term , with most consumers expecting to feel more optimistic during a year. However, if things don’t improve, debt could become another issue. Expecting better days ahead, many households have continued to spend, by taking out loans and dipping into savings. Household savings as a proportion of GDP has fallen from 23.6% to 17.2%. Meanwhile, household debt has surged to 10.9% during the same period. Critics say the govt in New Delhi has did not spot these risks and hasn’t done enough to urge the economy moving again. The Reserve Bank of India’s former governor Raghuram Rajan recently blamed the lack of significant reforms and a slowdown in investments since the global financial crisis. Even the country’s chief economic advisor recently admitted reforms are needed to form India more friendly to investors.
India has cut its corporate rate , but labor and land laws are still extremely strict. He also says the country must become pro-market, instead of just pro-business, to avoid costly government bailouts of failing sectors. But not all reforms have been good to the economy. In 2016, Prime Minister Modi tried to crack down on corruption, counterfeits and evasion by banning high value bank notes. In one night, the cash ban made 86% of all cash invalid. Three years later, many analysts say the policy disrupted the economy and did not achieve many of its original goals. In 2017, a replacement nuisance tax placed small businesses struggling and a few of them were forced to shut . In mid-2019, India’s government introduced a controversial new tax on foreign investors. Consequently, India’s stock exchange suffered its worst July performance in 17 years. Just one month later, the measure was scrapped.
The government has now refocused its efforts on international trade and investment, and thus the recent changes to the corporate rate could indeed help attract businesses and investors to India. But if the country wants to be a part of the world’s largest supply chains, it’ll need low and consistent tariff levels to encourage outsiders to take a position for the long term.

The country’s shifting export policy has harmed several of its largest industries, particularly clothing. India’s share of the worldwide apparel market has increased only slightly within the past 20 years. And though the Indian workforce is vast, both Bangladesh and Vietnam now export more. On top of that, the country’s import tariffs on the average are much above the world’s biggest economies. They’re also among the highest of the world’s emerging economies. Even U.S. President Donald Trump has called for the country to bring down its duties.

Has India’s growth actually slowed the maximum amount as we think? The government’s former chief economic advisor Arvind Subramanian caused a good little bit of controversy in June 2019, when he claimed the country’s official stats probably overstated GDP growth by 2.5% from 2011-2012 to 2016-2017. He says the bottom line is that India never recovered from the global financial crisis. The government denies this. But none of this has hurt Prime Minister Modi at the polls – he won by a landslide in the most recent election. So how will he keep his promise and double the dimensions of the economy by 2025? Many economists insist a well-explained economic vision would help. As would more long-term investment, better skilled workers and enhancements to infrastructure. It may not matter who or what’s responsible for India’s recent economic challenges, but bottom line – India’s economic process must recover , and fast.

India will have an Important role in scaling up vaccine production: PM Modi.

As the whole world is waiting for discovery of corona virus , the next big challenge in front of world is large scale production of vaccine so that it is feasible to common man.India is going to play major role in vaccine production as it has past experience as well as skilled doctors. India is responsible for providing 2/3 of world’s children with vaccine.

Prime Minister Narendra Modi, in his inaugural address at the India Global Week 2020, said that India will play an important role in developing and in scaling up production of the vaccine once it is discovered.

“Vaccines made in India are responsible for 2/3rd of the vaccine needs of the world’s children. Today also our companies are active in international efforts for development and production of #COVID19 vaccine. I’m certain that India will have an important role in developing and in scaling up production of the vaccine once it is discovered,” PM Modi said.

Speaking on India’s economy, PM Modi said, “India remains one of the most open economies in the world. We are laying a red carpet for all global companies to come and establish their presence in India. Very few countries will offer the kind of opportunities India does today.”

“The pandemic has once again shown that India’s pharma industry is an asset not just for India but for the entire world. It has played a leading role in reducing the cost of medicines, especially for developing countries,” the Prime Minister said.

He also further said that India will lead world in the path of revival post corona virus pandemic in terms of economic as well social development.India is power house of young talents may it be technological or scientific or doctors field.

World over, you have seen the contribution of India’s talent-force. Who can forget the Indian tech industry & tech professionals. They have been showing the way for decades. India is a power-house of talent that is eager to contribute. In these times, it is natural to talk about revival. It is equally natural to link global revival and India. There is faith that the story of global revival will have India playing a leading role,” PM Modi said.

Hope there will be discovery of vaccine soon and life comes back on track.

Treadmills: a torture device?

Treadmill, a machine that can be seen in any gym one steps into regardless of the country one stays in. Treadmill has become an iconic exercise when it comes to the gym. The constant thud underneath your feet. The constrained space. The monotony of going nowhere fast. Feeling like hours have gone by as you slog on it, but in reality, mere minutes have passed by. Running on a treadmill can certainly feel like torture, but did you know it was originally used for that very purpose. Its true the now easy to access treadmill was once used to torture and get troublesome inmates into line.

Photo by Polina Tankilevitch on Pexels.com

In the 1800’s, treadmills were created to punish English prisoners. It was at a time when the English prison system was abysmally bad. Execution and deportations were usually the punishment of choice and those who were locked away faced hours of solitude in tiny confined filthy cells. So social movements led by religious groups, philanthropists and celebrities like Charles Dickens sought to change these dire conditions that the inmates faced and tried to reform the prisoners and prison system. When the movement succeeded, entire prisons were remodelled and new forms of rehabilitations, such as the treadmill were introduced. Invented by an English engineer, Sir William Cubitt in 1818 the original version was vastly different than the commercial ones we know today. Prisoners stepped on 24 spokes pf a large paddle wheel. As the wheel turned, the prisoner was forced to keep stepping up in order to reduce the risk of falling down, similar to modern stepper machines. Meanwhile the rotation of the wheel made gears pump water, crush grain and power mills, which is where the name Treadmill originated. These devices were seen as a fantastic way to whip the prisoners into shape with the added benefit of powering the mills helped rebuild a British economy that was devastated by the Napoleonic wars. It was win-win situation for everyone except of course the prisoners. It is estimated, on an average that the prisoners spent around six hours or so a day on treadmills which can be an equivalent of 5000 to 14000 feet a day which is roughly climbing Mount Everest to its halfway point. They did so five days a week with little food to energize themselves with. Cubitt’s idea quickly spread across the British Empire and America. And within a decade of its creation over 50 English prisons boasted a treadmill and America also quickly surmounted to a similar amount. Unsurprisingly the exertion combined with the poor nutrition being provided saw any prisoners suffering from breakdowns and injuries but unfortunately prison guards did not seem to care. In 1894, New York prison guard James Hardie credited the device to have taming his most boisterous of inmates claiming that the monotonous steadiness, not its severity is what terrorized the inmates. The treadmills lasted in England until the late 19th century, when they were banned for being excessively cruel under the Prison Act of 1898.

Soon the torture device returned with a vengeance, this time targeting the unsuspecting public. In 1911, a treadmill patent was registered in the US and by 1952 was thrust into limelight with the model that we are so familiar with. As an easy and convenient way to improve aerobic fitness, it soon gained a lot of familiarity in the exercise business.            

Thus is the tale of the torture device that soon became a staple in every corner of gyms and exercise squares.