The developing utilization of online applications has opened diverse vocation roads for youth across the globe. Regardless of an applicant is a fresher or an accomplished one, these new position profiles help one in better proficient future and furthermore great motivations.
One of such occupation profile is of Search Engine Optimization (SEO) proficient. As a large portion of individuals across the world use web crawlers like Google to determine their questions. Website design enhancement is one of the advanced showcasing methods that assistance in better streamlining of a site and rank it top in web search tools for applicable questions.
There are many type of improvement, for example, on location content and site page enhancement or site backlink streamlining. Web optimization not just plans to rank better sites or drive quality traffic yet in addition assist with building brand perceivability in the online world.
Different ongoing investigations recommend that SEO will be a significant showcasing device for creating leads and procuring new clients. It has constrained pretty much every organization to put more in SEO prompting expanded interest of SEO experts in India. The developing interest of SEO experts has constrained alumni and website specialists to learn SEO for a superior profession ahead.
Category: Entrepreneurship
Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit. The most prominent example of entrepreneurship is the starting of new businesses.
The success story of OYO Rooms and India’s youngest entrepreneur- Ritesh Agarwal.
So we all know about OYO Rooms, also known as OYO Hotels and Homes, which is an Indian multinational chain of hospitality leased and franchised hotels, homes, and living spaces. But what many of us don’t know about OYO is; the man behind the idea- Ritesh Agarwal.
Ritesh Agarwal was born in Bisham Cuttak, Rayagada(district), Odisha. Ritesh Agarwal is the Founder and CEO of OYO Rooms. In 2020, he is known as the 2nd youngest billionaire in the world. Also, he received awards such as the Business World Young Entrepreneur award and Thiel Fellowship.
From where did he got this idea?
For the answer let us look into his past life.
Ritesh always has a keen interest in software. He started coding when he was just 8yrs old. After 10th grade, in 2009, he decided to go to Kota for IIT. In no time he figured out that Kota was anything but a place where one could learn coding. So he puts his dream of coding in the backseat and started attending classes at Bansal tutorials. In his free time, he used to chill and travel around a lot.
Ritesh also has written a book called India. Engineering Colleges: A Complete Encyclopedia of Top 100 Engineering Colleges. That book was a great success on Flipkart and sold out in a while.
At the age of 16, he was selected to be a part of the Asian Science Camp held at the Tata Institute of Fundamental Research (TIFR) in Mumbai.
During that time; Ritesh used to travel a lot and stayed in budget hotels and PG. He also used to travel to Dehli so often to attend events and conferences to meet entrepreneurs because at that time he couldn’t afford the registration cost.
In 2011, he moved to Delhi to start up something of his own and also to prepare for SAT for further studies in the U.S.
Sat never happened. And that time, he used to meet and read about entrepreneurs, start-ups, business ideas, and especially AirBnB.
When he used to travel, he had seen that the budget hotels in India didn’t meet the basics of budget travelers. So in 2012, he started his first venture- Oravel Stays. It was an aggregator of beds and breakfast stays all over India. He secured his funding of 30 lakhs from VentureNursey.
He also presented his idea at Thiel Fellowship. He was listed among the top ten winners who received a sum of $100,000 and as well as guidance and other resources.
Unfortunately, due to hard luck, the company was not able to pick the pace in the market.
This is when Ritesh thought that the biggest problem of traveling is to find good, affordable, and most importantly available rooms. This idea motivated him to create an online platform where one can find all the information available about good, and budget places.
In 2013, after tweaking his business model, he relaunched Oravel Stays as OYO Rooms. In which OYO stands for On Your Own.
At present OYO has over 13,000 franchised and leased hotels, and over 450,000 rooms, adding 64,000 rooms every month, globally.
OYO App has been downloaded over 50 million-plus times and rated amongst the best-rated apps on the Google play store.
In 2020, the market valuation of OYO was 8 billion dollars.
News and Current affairs
What is news
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. … The genre of news as we know it today is closely associated with the newspaper.
What is current affairs
Technically Current Affairs is defined as a genre of broadcast journalism where the emphasis is on detailed analysis and discussion of news stories that have recently occurred or are ongoing at the time of broadcast.
Difference
Current affairs is a genre of broadcast journalism. This differs from regular news broadcasts that place emphasis on news reports presented for simple presentation as soon as possible, often with a minimum of analysis.
Day to Day life many things happened that information will pass to us in the form of news and current affairs
Trainings and Internships In Technical Fields
In the early days of our university, we will all live in a fantasy world, where we will feel that we have everything we want. The future is bleak If we start the internship after the first year of study, whether it is a remote internship or a full-time internship, this situation can be easily resolved. Choose according to your convenience and university practice.
“Your greatest opportunity may be by your side”-Napoleon Hill
Your interns can choose from several trusted websites such as:
- Internshala
- Letsintern
In the college, we will have a group of friends and we will be happy to play with them. In the workplace, this may or may not happen, but you have to adapt to the environment as soon as possible to deal with different types of people. I’m sure some companies offer internship extensions and full-time performance based on the attitude of interns, depending on their Attitude Pages An easy process If this is a paid internship, you will understand the value of the funds you have used in the past, which will help you make better use of the economy. During the internship, you will need you to manage your studies, study and test results. Although once you have mastered the multitasking and time management skills that can be solved in real-time with World Problems , the process may seem daunting at first, but if your internship skills are not too passionate for Asmara, then your internship skills are also something Good things signal that they ignored the option very early. Work hard, study, and then forget to make the most of it. Don’t hesitate, don’t be afraid to start again. Because experts say you don’t start from scratch, but from experience.
You can learn how to apply the knowledge you have acquired during an internship to your future workplaces. In addition to this, it is an excellent learning curve for young graduates and students while meeting new people and making connections in the professional world
ANDROID APP DEVELOPMENT
The Android device market is growing day by day, and companies are taking advantage of it by developing Android applications and selling them on the market. Google Mobile Operating System. It is designed to be open source so that Android application developers can take advantage of the operating system and create innovative new applications. The app makes everything easier. But anyone can simply download and use the application; developing an application is not easy. It takes months or even years of brainstorming and deciding on technical details to finally develop an application that can prove itself in the market. To cope with fierce competition in the market, it is important to ensure that everything is done under the latest trends and technological updates in the development industry. Mobile application development is the process of creating software applications that run on mobile devices, and a typical mobile application Use network connections to handle remote computing resources.
Basics of Android development
Android application development consists of one or more of the following four categories:
Operation-an application that provides visible user operations. On the start screen or application Start the operation in the launcher.
Service-You can use service for any application that needs to run for a long time, such as a B. Network monitor or application to check for updates.
Content provider. The easiest way to think about content providers is to think of them as database servers. The job of the content provider is to manage access to persistent data, such as contacts on mobile phones. If your application is very simple, you don’t need to create a content provider. However, if you are building a larger application or application that makes the data available for multiple operations and/or applications, the content provider is a medium that prohibits access to your data.
Streaming media receiver. You can launch Android applications to process data about specific items or respond to events, for example to Receive SMS.
In the past 10 years, Android has become the most popular operating system in many ways. This is a very flexible and user-friendly system that can change anything unrecognizable. It can be done at any stage of the Android application development process, which is impossible to build an application from scratch on a traditional linear platform
MACHINE LEARNING – THE MIRACLE
In the real world, we are learning new things every day and improving our decision-making skills on the basis of successful decisions in the past. Isn’t this human learning? If we now use computers to fully automate this process, what will it be? This will be machine learning.
Everyday applications
We use it a dozen times a day without even realizing it. Every time you perform a Google search, your machine learning software will figure out how to categorize the pages you want to visit. Also learn that if you read emails from your inbox, the smart spam filter can save you from browsing a lot of spam.
THE TECHNICAL UNDERSTANDING
Recently, Tom Mitchell described machine learning as a computer program. It is said that the program learns from experience E related to task T and performance metric P because its performance in T is improved by the P metric. Experience E Let us give an example of an online chess game, in which each game is a task T, and the process of the game is the experience E. Each game has a final result, which is a performance indicator P. This performance indicator is to win. Probability of a game against a new opponent. Now that the computer has the patience to play tens of thousands of games alone, it can further improve your chances of winning consecutively. Machine learning technology: a brief overview We all know how computers work, we all know How the computer works, we have simplified many operations. Now we are trying to get computers to examine all the macro and micro levels of human thought processes that lead to multiple decision-making skills. By developing truly intelligent machines, we can do almost anything you and I can do. This work consists of complex algorithms and functions of artificial intelligence applications running in expert systems. With every action you take, the computer will learn self-learning and self-esteem through progressive, keen, and precise decision-making skills. The computer learns to remember a past experience and process them according to the archived tasks and the resulting performance level. Development of actions/results in a specific context or situation.
FUTURE ASPECTS AND THE SCOPE OF IMPROVEMENT
Machine learning is not limited to Google search or Amazon prediction. It is widely used in medical diagnosis, where tiny patterns are revealed to predict disease. Machine learning can have a positive impact on treatment and subsequent procedure decisions. Financial transactions, data mining, fraud detection, speech recognition, spam prevention, and language translation are some other areas where machine learning is used. The company uses the technology to predict the relevance of products based on the collected data. Let us see what machine learning can bring to the future. A fully functional self-driving car is expected to be available at the end of 2018. Natural language processing has developed a subset of machine learning so that students can improve search results and translations based on the search context. It will also help digital assistants like Siri interact with Humans On Cyber Security Front, a machine learning model that can analyze the structure of inbound or outbound traffic to detect and stop suspicious before continuing damage occurs. activity. Decisions and code changes can be made without explicit programming, which makes machine learning an inevitable trend now and in the future.
How to use the phone as a webcam for your PC
In these pandemic situation there no offline meetings and interviews. Video conference is daily habited in these time , we are using lot of application for video conference like Google meet, zoom meet, Microsoft teams , Skype and jio meet
Most of people facing problems while hosting and interviews times ,our laptops and PC doesn’t have good quality of video
Then , is there any way to optimise for good quality of video . yes there is a way for that problem
In these day every one have mobile phones , by those mobile phone we can as a webcam
Are you thinking I am joking , then just follow my instruction you will be find my word are no joke..
I have research many application but ,I recommended an application Droidcam that can be download by our favourite app stores
Now you connect your PC or a Laptop over the same Wi-Fi network or with the help of a USB cable. If you downloaded the DroidCam app on your phone from the app store, then download the DroidCam Client on your Windows laptop or PC
There are two ways :
- Using wi-fi
- Using cable
- using Browser
Using Wi-Fi
Open the DroidCam app on your phone and click on the ‘Wireless’ option.
Then next screen should display the ‘WiFi IP’ and ‘DroidCam Port’ . If your ‘WiFi IP’ appears 0.0.0.0, then you are not connected to the Wi-Fi.
Open the DroidCam Client on your PC or laptop and enter the ‘WiFi IP’ and ‘DroidCam Port’ as displayed on your mobile phone. Click on the ‘Start’ button.
Now start the video conferencing app and check the webcam by clicking on the ‘Webcam’ or ‘Video’ settings.
Using cable
Connect your mobile phone to your PC or Laptop with USB cable.
We have remember to note is that you need iTunes downloaded on your PC to connect using USB cable. If you do not have iTunes, you can download it . Once you login to iTunes, it will automatically detect your mobile Phone.
Start the DroidCam Client, select the ‘USB’ option and tap on ‘Start’.
using Browser
DroidCam mobile phone application also connect to the camera using a web browser.
Then you have to connect your phone to a Wi-Fi and open DroidCam application.
Lunch Chrome on your Laptop or PC and enter the ‘Browser IP Cam Access’ data then ‘http://192.168……./video’ and click on enter.
If you have wish to specify the resolution of the video in the URL by using the path including ‘force’. example – http://192.168…./video.force?1280×720.
The application DroidCam Wireless Webcam we used was the free ver . You canl also find the paid ver of this app, called the DroidCamX Wireless Webcam Pro in the Google Play Store. The paid version application supports HD video streaming with out ads
there is one more application I recommends i.e Xsplit connect
The impact of Social Media Influencers on Promotion of a brand
Promotion of a brand involves informing, persuading and keeping the potential consumers for continued and long term engagements. Promotion can be done by informing the public about the features of the product or brand, persuading them to buy the product by telling its unique features and keeping in touch with the customers to convince them to further buy more products of the same brand by providing after-sales-services and by maintaining good producer-consumer relations.
It is also important to note that there is a difference between promoting a product and promoting a brand. Promoting a brand is broader in terms as it focuses on building and maintaining brand image and is related with the promotion of the entire business. Promotion of a product is narrower in terms as it just focuses on promoting a “particular product”. For example, when Loreal Paris uses the tagline “You’re worth it”, it not just promotes a particular product but the entire Loreal brand. However, when it uses “5 problems, 1 solution”, it promotes a particular product (i.e., Total Repair 5) by highlighting the importance of it.
Online Brand or Product Promotion is the method of promoting the brand or product on different social media and online platforms by using the internet to its full potential to reach a wide range of audience. For ages, brands and advertisers have influenced and shaped consumers’ attitudes and behaviours and sometimes we don’t even get to know about it.
There are several ways in which Social Media Influencers impact promotion of a brand or a product:
1) Influencing Purchase Decision of Consumers:
Consumers’ purchase intentions are frequently measured and used by marketing managers as an input for decisions for new and existing products. Social Media Influencers do not put up advertisements but just directly talk about the product or brand in details, how to use their, if they are value for money. So influencers cover the “Frequently Asked Questions” about a product.
2) Convincing customers to buy products:
After influencing the purchase decision of the customers, the main task of influencers is to make their followers buy the products. Actions involving social media influencers help more when there is best personalised advertisement done by the influencers.
3) Distribution of Samples:
This is one of the newest techniques through which social media influencers help business firms in their promotional activities. The influencers take free samples from the producers and further distribute them to their followers in terms of “online giveaways”. This technique of “Online Giveaway” becomes extremely beneficial for those firms which are new in the market. The social media influencers ask their followers to comment, like or share the posts of the business product/firm they’re associated and few lucky winners are the ones who get to take the products in these Online Giveaways. There’s also traditional form of distribution of samples where influencers distribute a business firm’s products which are generally smaller in quantity than the original products so that customers get a first hand experience of the products.
Clearly, social media influencers have had gained and influenced their followers a lot in recent years and especially during the pandemic. People rely on influencers more these days and influencers keep on creating more content for their followers.
A guide to take your business international
As Globalisation takes over the world, more and more businesses are expanding and opening their manufacturing units, branches, outlets, offices all over the globe. While some grow exponentially and expand their market, sales and customer base, some fail to get any response and incur huge promotional, travel, administration and financial costs.
This is why it is extremely crucial to form an entry strategy that suits the organisation. It is also important to assess the financial position and capacity of the organisation and to understand that International business gives delayed returns as spreading awareness, competing with the competitor’s product and building an International customer base takes time and incurs promotional costs.
Once the business is ready to enter the international market, there are several factors to be considered.
- Firstly, the organisation needs to conduct market research and choose the country and the specific locations where there is demand for their product/service.
- Secondly, assessing the culture, language of the country and city is also very important. The organisation can make the necessary changes (if any) to its product/service and its packaging and labelling accordingly.
- The last step is to form an entry strategy that suits the organisation and the market and implement the stategy.
Ways of entering an International Market
There are several ways to enter a market depending on the product/service reach preferred by the organisation and the financial capacity of the organisation.
- Direct Exporting- In this method, the organisation directly sends its products, transfers its employees and workers to the location chosen. It involves huge setup, transportation and transfer costs. Therefore, this method is only used when the product that is being exported has a lot of demand in the new market and will definitely get a response from the target audience. For example, exporting machines to developing countries where there’s no manufacturing of such machines but a huge demand for the same.
- Through a distributor- In this method, products are sold to distributors who are wholesale buyers. The distributor uses his own selling and pricing strategies to sell the product in the market.
- Licensing- Through licensing, the organisation can share its technology, method and basic know how with local companies. However, through this method, the product is sold under the local companies’ name and brand so there is no scope of building an international brand and consumer base.
- Contract Manufacturing– Through this method, the company pays a local manufacturing unit to manufacture their products by sharing their technology and design. It saves the cost of exporting or setting up a manufacturing unit abroad and is ideal for products that require large scale production.
- Strategic Alliance- This method includes Mergers, Acquisitions and Joint Ventures. In Joint Ventures, two companies form another company to work as partners. For example, Hero Honda. In Mergers and Acquisitions, one company merges with or acquires another company. There is no formation of third company or new identity in this case. For example, Walmart acquired Flipkart.
- Through an Overseas agent- Using this method, the company hires a local agent to make business relationships on behalf of the company. The agent acts as a sales representative who sells the products on behalf of the company and has no direct relationship with the customers. The agent gets commission on his sales. This is an effective method to save costs in case the organisation wants to test out the response of the foreign potential consumers or distribute their products on small scale without incurring huge costs.
Book Reviews
The Books are of knowledge oceans, from every book we learn some thing new and to improve our knowledge and build our personality
BOOK Defination
we all know that a lot of English words come from ancient Latin – that’s because the Romans occupied England for almost five hundred years from 54BC to 410 AD. … The word book comes from Old English “boc” which in its turn comes from a Germanic root “*bok-“, which means “beech” – as in the beech tree
Types of Book Reviews
Endorsements: Hand-picking Relevant Reviewers Before Your Book is Published. …
Trade Reviews: Publishing Professionals May Advocate Your Book To The Industry. …
Reader Reviews: Individuals Recommending Your Book To Each Other. …
Editorial Reviews: Third Parties Publishing Reviews About Your Book.
Why write book reviews
Book reviews give books greater visibility and a greater chance of getting found by more readers. On some websites, books that have more book reviews are more likely to be shown to prospective readers and buyers as compared to books with few or no book reviews.
How to write a book review
- Start with a couple of sentences describing what the book is about. …
- Discuss what you particularly liked about the book. …
- Mention anything you disliked about the book. …
- Round up your review. …
- You can give the book a rating, for example a mark out of five or ten, if you like!
In this days most of people like to read blogs because they have simple and clear to understand content
Some of people read books by help of Book review, its give simple summary to understand that book
SEBI: Securities and Exchange Board of India
The Securities and Exchange Board of India (SEBI) is the regulatory body for securities and commodity market in India under the jurisdiction of Ministry of Finance , Government of India. It was established on 12 April 1988 and given Statutory Powers on 30 January 1992 through the SEBI Act, 1992.
Securities and Exchange Board of India (SEBI) was first established in 1988 as a non-statutory body for regulating the securities market. It became an autonomous body on 30 January 1992 and was accorded statutory powers with the passing of the SEBI Act 1992 by the Indian Parliament. SEBI has its headquarters at the business district of Bandra Kurla Complex in Mumbai and has Northern, Eastern, Southern and Western Regional Offices in New Delhi, Kolkata, Chennai, and Ahmedabad respectively. It has opened local offices at Jaipur and Bangalore and has also opened offices at Guwahati, Bhubaneshwar, Patna, Kochi and Chandigarh in Financial Year 2013–2014.
The SEBI is managed by its members, which consists of the following:
*The chairman is nominated by the Union Government of India.
*Two members, i.e., Officers from the Union Finance Ministry.
*One member from the Reserve Bank of India.
*The remaining five members are nominated by the Union Government of India, out of them at least three shall be whole-time members.
SEBI has to be responsive to the needs of three groups, which constitute the market:
*issuers of securities
*investors
*market intermediaries
SEBI has three powers rolled into one body: quasi-legislative, quasi-judicial and quasi-executive. It drafts regulations in its legislative capacity, it conducts investigation and enforcement action in its executive function and it passes rulings and orders in its judicial capacity. Though this makes it very powerful, there is an appeal process to create accountability.
5 courses every upcoming entrepreneur must do
In the current business environment, one must always be eager to adapt and learn new skills in order to survive and grow. Here’s a list of 5 courses a budding entrepreneur must do to flourish in the current environment, keeping in mind the trends and skills essential in the present scenario.
1. Digital Marketing
With businesses taking over social media platforms to increase their reach and improve their customer relations, Digital Marketing is the need of the hour. It is a brilliant way to interact, build and promote the brand. The traditional ways of advertising like print, radio and tv ads are not as effective as email marketing, targeted ads, paid searches, etc. It is the new way of doing business and every entrepreneur must know how to grow their business this way.
On some business-friendly platforms like Instagram and Facebook, one can also use analytical tools to know more about their audience like geographical location, age range, gender etc which can give helpful insights about the target audience of the business.
The course includes Social Media Marketing, Email Marketing, Search Engine Optimisation, Google ads and Google analytics.
2. Successful Negotiation: Essential Strategies and skills
Starting a new business requires efficient communication and negotiation skills. Whether it’s negotiating prices and contracts with vendors, suppliers or the customers, pitching the business plan to potential investors, communicating with the stakeholders of the company, it always comes in handy.
In order to grow a business, every entrepreneur should know how to negotiate and build profitable relationships for the business. This course not only improves the business communication skills of the entrepreneur but also, helps him/her in identifying the interests of the other party while negotiating which successfully helps them in finding a middle ground efficiently.
3. Start-up funding
The first step of officially starting a new business is getting funding, convincing investors, banks, financial institutions that the business plan is viable and has the potential to grow. It is important for an entrepreneur to work on his/her pitching skills in order to communicate effectively with the potential investors of the business. He/she should also know the process of getting the funding and the different sources and instruments he/she can select from according to the nature of the business and the funds required.
4. Business Modelling/Strategy
This course is not only essential for the success and future of the business but also needed to pitch the business plan to potential investors. The mere idea, concept and product/service is not enough to attract investors. Such investments generally involve huge amounts of seed capital and therefore, investors like to study the business model to assess the risk, returns, viability, market research analysis, cost structure of the business to determine its potential.
5. Brand Management
In a world where customer loyalty and retention are the priority, this course would help an entrepreneur learn how to retain and build a relationship with its customers. With every brand’s focus on customer relations, this will give the entrepreneur an edge over its competitors if applied effectively.
Customers value brands that are transparent, environment friendly and ones that value their customers and their feedback. Brand Management not only helps in retaining customers but also helps in building long-term relationships with them, thus establishing a stable and loyal consumer base.
Story of startup : flipkart
Flipkart was founded in October 2007 by Sachin Bansal and Binny bansal former employees of amazon and graduated from IIT Delhi. It is an Indian company who had its headquarters in Banglore. Initially the company started online book sales with country-wide shipping.
Being a two-man startup, they took care of everything from developing their website to delivering books. they’d managed to deliver 20 shipments in 2007 itself. In 2008, that they had moved into a 2BHK apartment .
Slowly, their business began to boom and by the end of 2009, Flipkart had managed to sell books worth ₹4 crores. In brief span of time, Sachin and Binny had managed to grow their company at an incredible pace and that they had also developed their personalities as entrepreneurs.
With new partners and more investment, Flipkart was able to dive into the electronics category. So they started selling mobiles in 2010.Flipkart had gathered enough fame to build that quantity of trust among its customers. They come up with a superb idea of introducing Cash on Delivery as mobiles were costly thing as compared to books.
And then later they came with ideas like return policy. These features were liked by customers. Flipkart began to expand its market to different products and acquired many ecommerce websites. You may be suprised to know that flipkart also owns myntra.
Thank you for reading.
Business and management related topics
INTRODUCTION:-
Business management involves the supervision, organisation and coordination of business resources and operations to achieve specific objectives.Managing yourself: introduction to management and leadership styles. Managing money and key financial concepts, including the implications of various sources of finance and the relative importance of cash flow and profit. Managing people, stakeholder management and professional communication.
Topics Of Business AND Management:-
* Advertising
* Business Planning
* Business Planning Guides
* Business Structure
* Business Structure
* E-Commerce
* Employment Issues
* Energy Topics
* Financial Management
* Integrating Business and Family
* Inventory Control
* Insurance
* Legal Issues
* Marketing
* Market Research
* Merchandising
* Packaging
* Pricing
* Record Keeping
* Risk Management
* Self-Employment Assessment
* Social Media
* Taxes
* Time Management
1. Advertising:-
Advertising — A fact sheet on advertising your business from the U.S. Small Business Administration.
Advertising (PDF) — Another advertising fact sheet from U.S. Small Business Administration.
Advertising — A PowerPoint presentation on advertising by Rutgers University Cooperative Extension.
Advertising Topics — A variety of advertising topics for agricultural business owners.
Online Advertising — Tips on online advertising by the U.S. Small Business Administration.
2. Business Planning:-
Business Planning — Business planning fact sheet by Penn State University.
Business Planning Workbook — Business planning resources for small farmers from the University of Maryland.
Business Plans Made Simple — A six-page fact sheet on how to write a business plan for your small business from the Nevada Small Business Development Center.
Economic Analysis of a New Business — Doing It Right — An eight-page fact sheet on conducting an economic analysis of your new business from Kansas State University Research and Extension.
Market Planning for Value-Added Agricultural Businesses (PDF) — A 53-page market planning guide and workbook from the University of New Hampshire.
Plan Your Farm — Business planning tools for small-scale farmers from Cornell University.
Restaurant Start-Up Profile (PDF) — A 51-page fact sheet on starting-up your own restaurant from the Illinois Institute for Rural Affairs.
Starting a Business — A fact sheet on starting a home-based business from the Iowa Small Business Development Centers.
Starting a Business in Your Home: Weighing the Pros and Cons — A four-page fact sheet on the pros and cons of starting a home-based business from UMaine Extension.
Starting a Home Business — An eight-page fact sheet on starting a home-based business from UMaine Extension.
Starting a Successful Catering Business (PDF) — A six-page fact sheet on starting a catering business from Virginia Cooperative Extension.
Starting Your Own Business (PDF) — A four-page fact sheet on starting your own business from the University of Wisconsin Extension.
Ten Frequently Asked Questions for Micro and Home Based Business Start-Ups — A four-page fact sheet on micro and home-based business start-ups from the Oklahoma Cooperative Extension Service
Writing a Business Plan (PDF) — A six-page fact sheet on business planning by the University of Tennessee.
3. Business Planning Guides:-
Business Plan Guide — Guide with worksheets to assist in developing your business plan from the Massachusetts Small Business Development Center Network
Business Planning — A guide for writing farm-based business plans from Cornell University.
Business Planning for the Agriculture Sector: A Guide to Business Plan Development for Start-up to Mid-Size Operations — A book to help agricultural business operators and a full fledged business plan from Cornell University
Business Plans and Profiles Index — A subject guide to sample business plans and profiles for specific business types from Carnegie Library.
Developing a Bed & Breakfast Business Plan — A 98-page fact sheet on creating a bed and breakfast business plan from Illinois Extension.
Developing a Business Plan for Value-Added Agricultural Products — A four-page fact sheet on developing a business plan for value-added agricultural products from Oklahoma State University
Landscape Business Planning Guide — How to develop and implement a well-defined business strategy from Cornell University
Online Business Planning Software — A free business planning software tool for agricultural and natural resource businesses from the University of Minnesota.
Sample Business Plan: Moose Mountain Cafe — Sample plan for a cafe business from New Hampshire Small Business Development Center.
Sample Business Plans — A selection of business plans to assist in the wording of your own plan from Michigan Small Business & Technology Development Center.
Sample Business Plans — A list of business plans to assist in drafting a plan for your business from the Small Business Development Center Network.
Sample Business Plans — Sample business plans for a wide range of businesses.
Scaling Up for Regional Markets — Scaling up for regional markets tutorial by ATTRA.
4. Business Structure:-
Choose Your Business Structure — A fact sheet written by the U.S. Small Business Administration.
Determine Your Federal Tax Obligations — A fact sheet on what form of legal entity you should use from the U.S. Small Business Administration.
Farmers’ Guide to Business Structures — A SARE publication outlining the various forms of business structures available to farmers’ and small businesses.
How to Organize Your Business — A six-page fact sheet on how to organize your home-based business from UMaine Extension.
Selecting an Organizational Structure for Your Small Business — A four-page fact sheet on structuring a small business from Montana State University.
Starting, Operating, or Closing a Business — Web links to a new business checklist, selecting a business structure, employees, deductions, recordkeeping and accounting methods, and FAQs from the IRS.
5. Customer Service:-
Customer Service — Customer service video by the U.S. Small Business Administration.
Focus on Customer Service — A Colorado State University Fact Sheet on improving your service to customers.
Obtaining Referrals to Increase Sales — Methods of gaining referrals in the sales industry from the University of Florida Extension.
So You’re in Sales — A six-page fact sheet on customer service for your home-based business from UMaine Extension.
The Customer is Still King — University of Maryland Extension bulletin on customer service.
6. E-Commerce:-
Creating Valuable Content that Converts — Recorded webinar exploring ways to improve the online presence for small businesses from eXtension.org.
Email Marketing — A fact sheet for eMarketing from the U.S. Small Business Administration.
Five Key Ingredients in Creating a Small Business Website — An article about creating a website for your small business by the U.S. Small Business Administration.
Maps, Apps and Mobile Media Marketing — Recorded webinar exploring a variety of ecommerce tools for your business from eXtension.org.
Selling On-line — A 24/7 Opportunity – Factors to consider in starting an on-line business by the University of Maryland Extension.
You are Here — Recorded webinar exploring mapping tools for small businesses from eXtension.org.
7. Employment Issues:-
Charming the Worker Bees — A fact sheet on employee compensation from the Iowa Small Business Development Center
Communication on the Job for Employees — A four-page fact sheet on communication for employees from the Alabama Cooperative Extension System.
Communication Skills for Daily Use at Work — A four-page fact sheet on communication skills at work from the Alabama Cooperative Extension System.
Developing and Implementing Sound Hiring Practices — A ten-page fact sheet on hiring procedures and practices from Purdue University Cooperative Extension.
Evaluating Employee Performance — A fact sheet from eXtension.org.
Great Employees Require Great Employers — A fact sheet on recruiting employees from the Iowa Small Business Development Center
Independent Contractor or Employee? — A fact sheet from the Internal Revenue Service.
Managing Employees — A fact sheet on employees from the U.S. Small Business Administration.
Orientation and Training of New Employees (PDF) — A fact sheet from North Carolina State University Cooperative Extension.
Overtime Rule — (Maine DOL Information and Resources). Maine Department of Labor information about the new overtime rule.
Recruiting and Retaining Employees — A video from the U.S. Small Business Administration.
Writing Effective Job Descriptions — A fact sheet from the U.S. Small Business Administration.
8. Energy Topics:-
Saving money through energy conservation and alternative energy sources — Energy saving tips for the homeowner, traveler, and business owner. Includes video how-to from UMaine Extension.
Efficiency Maine Business Program — Save energy and money and improve the environment from Efficiency Maine.
9. Financial Management:-
Balance Sheet Template — An Excel spreadsheet from the Maine Small Business Development Center.
Benchmark Data — 2015 Farm Credit East financial benchmark data for selected natural resource-based industries.
Break-Even Analysis Template — An Excel spreadsheet from the Maine Small Business Development Center.
Capital Sources for Your Business — A six-page fact sheet on finding capital sources for your business from UMaine Extension.
Cash Flow Template — An Excel spreadsheet from the Maine Small Business Development Center.
Developing an Income Statement (PDF) — A fact sheet from Oklahoma State University Extension.
Managing a New Business: A Beginner’s Guide to Financial Concepts and Tools — A 16-page fact sheet on successful small business management from Oregon State University.
Preparing Financial Statements — A fact sheet from the U.S. Small Business Administration.
Profit and Loss Template — An Excel spreadsheet from the Maine Small Business Development Center.
Setting Up Your Own Business: Financing Your Business — A three-page fact sheet on financing your business from the University of Nebraska – Lincoln Extension.
Setting Up Your Own Business: Monitoring the Health and Growth of Your Business — A six-page fact sheet on using financial statements to measure the health and growth of your business from the University of Nebraska – Lincoln Extension.
10. Integrating Business and Family:-
Setting Personal, Family and Business Goals for Business Success — from Iowa State University.
11. Inventory Control:-
Managing your Inventory — A fact sheet on stock control in your small business from the Iowa Small Business Development Center
12. Insurance:-
Agricultural Business Insurance — A fact sheet on insurance options for farm businesses from Penn State University.
Business Insurance: The Basics — When considering business insurance, business owners should start with the basics from the Missouri Small Business development Centers.
Get Insurance — What type of insurance to get for your business from the U.S. Small Business Administration.
How to Insure Your Business — 4-page fact sheet covers insurance types, state laws, insurance options and steps to setting up an insurance program from UMaine Extension.
13. Legal Issues:-
Avoiding Patent, Trademark and Copyright Problems — An eight-page fact sheet on how to avoid patent, trademark and copyright problems from the Nevada Small Business Development Center
Copyright Basics — A fact sheet on dealing with copyright issues from the Iowa Small Business Development Center
Deciding if Bankruptcy is an Option for You — Information about bankruptcy options provided by the Virginia Cooperative Extension.
Patents, Trademarks and Copyrights — U.S. Small Business Administration video on intellectual property protection.
Taxes and Permits — A six-page fact sheet on taxes and permits for your home-based business from UMaine Extension.
14. Marketing:-
Building Your Brand During a Downturn — Fact sheet on branding from the Missouri Small Business & Technology Development Centers.
Developing a Sensible and Successful Marketing Attitude — A five-page fact sheet on general marketing principles from Purdue University Cooperative Extension.
Developing and Implementing a Successful Marketing Plan — A five-page fact sheet on developing and implementing your marketing plan from Purdue University Cooperative Extension.
Direct Marketing of Farm Produce and Home Goods (PDF) — Direct marketing alternatives and strategies for beginning and established producers.
Food for Profit: Marketing Your Food Product — A fact sheet on the basics of marketing food products profitable by Penn State University Extension.
Is There a Market for My Product or Service? — A fact sheet on marketing techniques for growing businesses from the Iowa Small Business Development Center
Marketing Specialty Forest Products (PDF) – A fact sheet discussing was entrepreneurs can market their specialty forest products by the University of Nebraska.
Marketing Strategies to grow your business — A fact sheet on understanding marketing for small businesses from Penn State University.
Marketing: What Needs to be Done — An eight-page fact sheet on marketing from Kansas State University Research and Extension.
15. Market Research:-
A Do-it-Yourself Approach to Market Research — A fact sheet on conducting market research from MissouriBusiness.net.
Building Healthy Communities: Analyzing Local Markets — An eight-page fact sheet on analyzing local markets from Kansas State University Extension.
Demographics and Lifestyle Analysis — A fact sheet from the University of Wisconsin Cooperative Extension.
Estimating Retail Market Potential — A four-page fact sheet on estimating retail market potential for your home-based business from UMaine Extension.
Marketing Research for Entrepreneurs and Small Business Managers (PDF) — An eight-page fact sheet on market research for small businesses from Montana State University Extension Service.
Market Research: Surveying Customers to Determine Their Needs — A two-page fact sheet to aid in conducting your market research from the University of Wisconsin Extension.
Micro and Home-Based Businesses: Market Research — A six-page fact sheet on market research from Oklahoma State University Extension
Tradeshow Marketing — A fact sheet to help prepare for trade shows from the U.S. Small Business Administration.
16. Merchandising:-
Merchandise Presentation for Agricultural Businesses — A Penn State University publication on food product merchandising.
17. Packaging:-
The Role of Packaging in Society and the Environment — Understanding the types of packaging and the purpose from the University of Florida.
18. Pricing:-
How to Price Your Products and Services — A four-page fact sheet on pricing your products and services from the Iowa Small Business Development Center
Introduction to Pricing — A U.S. Small Business Administration resource to sound pricing strategies.
Micro and Home-Based Business Product Pricing — A four-page fact sheet on pricing for micro and home-based businesses from Oklahoma Cooperative Extension Service
Smart Pricing Strategies — A fact sheet on pricing from the Virginia Cooperative Extension.
Understanding Pricing Objectives and Strategies — A publication on pricing strategies for the value-added agricultural producer.
19. Record Keeping:-
Financial Statements — A fact sheet describing the balance sheet, income statement, and the cash flow statement from UMaine Extension.
Ratio Analysis — A fact sheet on using ratios to analyze your business performance from UMaine Extension.
Recordkeeping — A fact sheet from the U.S. Internal Revenue Service.
Record Keeping for a Small Business — A Powerpoint Presentation on basic recordkeeping from the U.S. Small Business Administration.
Record Keeping for Profit — A six-page fact sheet on record keeping for your home-based business from UMaine Extension.
Records — A fact sheet on tips for successful record keeping from UMaine Extension.
Setting Up Your Own Business: Records and Bookkeeping — A six-page fact sheet on records and bookkeeping for your small business from the University of Nebraska-Lincoln Extension.
The Projected Cash Flow Statement — A fifteen-page fact sheet on developing a projected cash flow statement from Purdue University Cooperative Extension.
20. Risk Management:-
Risk Management Agency Homepage — Website listing of resources related to risk management in Agriculture from the United States Department of Agriculture Risk Management Agency.
The Ag Risk Education Library — Risk Management Education Center from the University of Minnesota.
21. Self-Employment Assessment:-
Self- Assessment Checklist (PDF) — A self-assessment tool from the Nevada Small Business Development Center.
Small Business Readiness Assessment Tool — Take a test to see if you are ready to start your own business from the U.S. Small Business Administration.
Starting and Managing a Business — Programs and services to help you start, grow and succeed from the U.S. Small Business Administration.
22. Social Media:-
Getting Down to Business with Social Media — Recorded webinar exploring the use of social media in your business from eXtension.org.
How to Use Social Media for Your Farm Business(PDF)— A workbook designed to help you better understand how to use social media marketing in your farm business.
Intro Social Media for Small Business — Introduction to using social media in small business from the Alabama Cooperative Extension System.
Social Media and Internet Marketing — Social media and Internet marketing for small business from SBDC.NET.
Social Media for Agricultural Businesses: Blogs — A Penn State University publication about using Blogs as a marketing tool in your business.
Social Media for Agricultural Businesses: Facebook — A Penn State University publication about using Facebook as a marketing tool in your business.
Social Media for Agricultural Businesses: Twitter — A Penn State University publication about using Twitter as a marketing tool in your business.
Using Facebook to Grow Your Farm Business — A webinar that will teach you how to use Facebook to help market your farm business.
Using Social Media to Grow Your Farm Business — A webinar outlining strategies for using social media to help market your farm business.
23. Taxes:-
Business Use of a Car — A fact sheet from the U.S. Internal Revenue Service.
Filing and Paying Taxes — A fact sheet from the U.S. Small Business Administration.
IRS Checklist for starting a business — Start up checklist for small businesses from the IRS.
Self-Employed Individuals Tax Center — Basics on self-employment, filing requirements, and reporting responsibilities for independent contractors from the IRS.
Small Business and Self-Employed Tax Center — One stop resource assistance center for filing your business returns from the IRS.
Taxes and Permits — A six-page fact sheet on taxes and permits for your home-based business from UMaine Extension.
24. Time Management:-
7 Leaders Share Insights About Work-Life Balance — A Syracuse University publication offering seven time management tips for balancing work and life.
Managing Time in the Workplace — A four-page fact sheet on learning to manage time from the University of Florida.
Ten Strategies for Better Time Management–A fact sheet written by the University of Georgia Extension.
Time Management for a Small Business (PDF) — A time management guide from the U.S. Small Business Administration.
25. Branding:-
Branding Power Video — Proper branding creates an anchor in the customer’s mind which can be triggered by recurring events. When you really, really build a brand, every time that somebody has that recurring need in their life, your product is what is going to pop in their mind and that is what branding is.
Marketing Your School Foodservice DVD & Guide — Join FAME’s Golden School Foodservice Director of the Year, Jean Ronnei, and foodservice branding guru, Tom Whitney, for a step-by-step guide to marketing and branding your school foodservice program.
Accelerate Your Business — How can any organization consistently improve its most important desired outcomes, and do it in a way that is sustainable? In the end, it comes down to mastering simple, practical processes that can be repeated over and over again. In this content-loaded seminar.
Reference Link:
https://extension.umaine.edu/business/library/small-business-management-topics/
19 Lessons For Life During The COVID Era
We all thought this was a temporary thing. But here we are. People are already calling this the “COVID era” as if they are reading about it in a history book. But we’re still going through it.
For most of my friends and family, the social distancing and handwashing aren’t that bad. We got used to that stuff quickly. The tough part about this era is that life has changed permanently for many folks.
Rifts are created between people with different beliefs on wearing a mask. Complete industries are swept away and will probably never be the same. The world has truly changed.
In this article, I’m sharing 19 lessons I’ve learned from observing all these changes. Hopefully, these short reminders will make life during this era easier for you. These things surely have helped me a lot.
- It’s hard on everybody
I know your life is hard. But so is the life of your neighbor. That puts us all in the same boat. So go easy on yourself and others. - Nothing is forever
It seems like this will last forever. But everything dies. And so will pandemics. - Accept it as if you chose this
This is the only form of useful lying in the world. Trick yourself into believing you wanted a more tranquil and solitary life. This is a classic Stoic exercise. Simply accept everything that’s outside of your control as something you wanted. Life will be a lot rosier. - Make the best of your time
Accepting circumstances doesn’t mean we give up. Make the best of it. To be clear: Worrying and thinking about stuff that’s outside of your control is NOT a good use of your time. - Take a breather
Literally. Take a moment for yourself and breeeeath…. Aaaah. Yes, that’s the feeling. - Exercise every day
Stay in shape. If you’re not injured or ill, it’s your duty to take care of your body. Never take this lightly. - Get off social media
It’s a waste of your time. “Always?” Pretty much. - Read books
This is a better use of your time. We all have reading lists with hundreds of books on them. And we’re not going to live 200 years. That means you need to make some tough choices. Which books will you read before you die? - Learn new skills
Technology is improving and changing so fast that we’re not aware what’s going on. We just learn it after the fact. But that’s too late. So stay on top of your field and keep learning new skills you need to do good work. - Keep a daily journal
This will probably be one of the weirdest times of our lives. Don’t you want to document this? Even if you never read it again, it’s still worth writing because it makes you a better thinker. - Inspiration comes from within
“I need to go to Paris for inspiration.” Replace Paris with any city or place in the world. Why do we think inspiration comes from the outside? Look inside! - Good food improves your mood
One of the few pleasures that you never get used to. Research new recipes, be creative, and cook food that makes you go, “Hmmmmnn.” - Objects will not make you happy
STOP BUYING CRAP ONLINE! I had to tell myself that after a few too many useless purchases. - More money is not the answer
Look, I’m not going to lie. Having a little bit of money will lighten the load. So start that online business or side-gig you’ve been thinking about. But don’t expect that money will make you happy. It just solves your money problems. Nothing else. - Do work you enjoy
Just because you need to survive, don’t say yes to the first available job you encounter. And also don’t start some kind of soulless online business so you can make a few bucks. Find something you enjoy and pays the bills. - Appreciate what you have
The grass is always greener. We tend to forget. So here’s a reminder: If you’re reading this on your smartphone in the comfort of your house, your life isn’t so bad. - Give back
Do something altruistic. It’s fine to give money to charity. But I’m not talking about that. Talk to your elderly neighbors, hold the door for someone, share your hard-earned lessons with others. Small things that have a positive impact on people. - Change is good
This is a difficult period if your industry got swept away. But remember, change is a part of life. And in the long-term, it’s good. We just don’t see the sunshine when we’re going through a storm. - Stop consuming—Start creating
The world never changed for the better by doing nothing. Right now, our biggest challenge is paralysis by consumption. We’re over-consuming everything: News, food, clothes, entertainment, you name it.
To get through this era, we need more action. So stop sitting there and go create something. Without creation, there’s no progress.
Eduindex News 
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