Category: Learning

HAVE YOU EVER THOUGHT THAT A MOVIE CAN ALSO TEACH A LEADERSHIP LESSON? HERE IS ONE

Breif About Movie

Lakshya is a patriotic movie launched in 2004. The movie showcase how an aimless person who under the influence of his friend joined Army Academy. He ran away due to the frequent punishments he received there but returned with an aim of joining army. Due to his efforts in the Academy he joined the army where he led a team of 12 army officers and soldiers to a successful clash to defeat the Infiltrators and re acquire the territory occupied by them.

Goal Orientation

“Lakshya” as the name of the movie suggests the movie revolves around the value of having a goal in the life. Whether it be an individual, group, organisation all requires an aim to work upon. The protagonist of this film (Karan) was a lazy and aimless young man who has no goals for his future. He joined a Military Academy under the influence of his friend and as a result he ran away from the academy due to the punishments he had to face due to his undisciplined and lazy attitude. But after he firmly decided to join the army  he returns, takes his punishment, becomes a disciplined and focused officer cadet and eventually commissions into the Army. 

Believe in Yourself

To achieve a goal a person, need to have faith in himself/herself that  he/she can achieve the goal and is ready to face all the challenges and hurdles that act as a barrier in the same. The person should follow the policy that “ I can, and I will.”

When a person builds a believe in himself/herself then this believe acts as a self motivation which plays a crucial role in achieving the individual goals and the goals of the organisation with whom he/she is associated.

 In the movie the proctor along with other team members were able to climb a 1000-foot-high rock cliff of the mountain because of the determination and the self believe they proved that nothing is impossible.

The Belief Wheel – IABC Central Oklahoma

Team Spirit

A single person can’t achieve an organisational goal on his own. He requires the support , unity and co-ordination of all his team members whether it be his senior or sub-ordinates. All the efforts are worthless if the aim is not achieved. A single person can never be expert in all the fields and requires the knowledge and experience of other members to achieve the goal. This team spirit helps to raise new and innovative ideas to make the path of achieving goal effective and efficient. It also helps to improve the interpersonal relationships between the employees of an organisation which is crucial for best output from an employee.

Henri Fayol in one of his Principles Of Management i.e. in the Principle of “Esprit De Corps” defines  that an organization must make every effort to maintain group cohesion i.e. a feeling of unity in the organization. He adds that a conflict in the team member and division of team due to conflict is a serious issue and needs to be resolved at priority to achieve the objective of an organization. 

In the movie a team of 12 army officers and soldiers had a faith in each other and had a feeling of unity which helped them to defeat the infiltrators

Alpha Centauri, Star System Closest To Our Sun

Star Alpha Centauri very bright against a backdrop of extremely dense field of fainter stars and dust clouds.
Alpha Centauri is the third-brightest star in our night sky – a famous southern star – and the nearest star system to our sun. Through a small telescope, the single star we see as Alpha Centauri resolves into a double star. This pair is just 4.37 light-years away from us. In orbit around them is Proxima Centauri, too faint to be visible to the unaided eye. At a distance of 4.25 light years, Proxima is the closest-known star to our solar system.
Science of the Alpha Centauri system. The two stars that make up Alpha Centauri, Rigil Kentaurus and Toliman, are quite similar to our sun. Rigil Kentaurus, also known as Alpha Centauri A, is a yellowish star, slightly more massive than the sun and about 1.5 times brighter. Toliman, or Alpha Centauri B, has an orangish hue; it’s a bit less massive and half as bright as the sun. Studies of their mass and spectroscopic features indicate that both these stars are about 5 to 6 billion years old, slightly older than our sun.

Alpha Centauri A and B are gravitationally bound together, orbiting about a common center of mass every 79.9 years at a relatively close proximity, between 40 to 47 astronomical units (that is, 40 to 47 times the distance between the Earth and our sun).Must Watch Sky Events in 2021

In comparison, Proxima Centauri is a bit of an outlier. This dim reddish star, weighing in at just 12 percent of the sun’s mass, is currently about 13,000 astronomical units from Alpha Centauri A and B. Recent analysis of ground- and space-based data, published in 2017, has shown that Proxima is gravitationally bound to its bright companions, with a 550,000-year-long orbital period.

Proxima Centauri belongs to a class of low mass stars with cooler surface temperatures, known as red dwarfs. It’s also what’s know as a flare star, where it randomly displays sudden bursts of brightness due to strong magnetic activity.

In the past decade, astronomers have been searching for planets around the Alpha Centauri stars; they are, after all, the closest stars to us so the odds of detecting planets, if any existed, would be higher. So far, two planets have been found orbiting Proxima Centauri, one in 2016 and another in 2019. A paper published in February 2021 reported tantalizing evidence of a Neptune-sized planet around Alpha Centauri A, but so far, it has not been definitively confirmed.

Large-appearing bright star with 4 lens-effect bright spikes coming out from it.
Extremely dense star field with 2 brights stars and a small red circle around a much smaller one.

How to see Alpha Centauri. Unluckily for many of us in the Northern Hemisphere, Alpha Centauri is located too far to the south on the sky’s dome. Most North Americans never see it; the cut-off latitude is about 29° north, and anyone north of that is out of luck. In the U.S. that latitudinal line passes near Houston and Orlando, but even from the Florida Keys, the star never rises more than a few degrees above the southern horizon. Things are a little better in Hawaii and Puerto Rico, where it can get 10° or 11° high.

But for observers located far enough south in the Northern Hemisphere, Alpha Centauri may be visible at roughly 1 a.m. (local daylight saving time) in early May. That is when the star is highest above the southern horizon. By early July, it reaches its highest point to the south at nightfall. Even so, from these vantage points, there are no good pointer stars to Alpha Centauri. For those south of 29° N. latitude, when the bright star Arcturus is high overhead, look to the extreme south for a glimpse of Alpha Centauri.

Star chart with stars in black on white, of Centaurus with Southern Cross constellation.
The southern constellation Centaurus. Image via Wikimedia/ International Astronomical Union/ SkyandTelescope.com.

Observers in the tropical and subtropical regions of the Northern Hemisphere can find Alpha Centauri by first identifying the distinctive Southern Cross. A short line drawn through the crossbar (Delta and Beta Crucis) eastward first comes to Hadar (Beta Centauri), then Alpha Centauri. Meanwhile, in Australia and much of the Southern Hemisphere, Alpha Centauri is circumpolar, meaning that it never sets.

A telescope dome at in the foreground with Milky Way and bright stars in the sky.
In this image taken at the European Southern Observatory’s La Silla Observatory in Chile, the Southern Cross is clearly visible, with the yellowish star, closest to the dome, marking the top of the cross. Drawing a line downward through the crossbar stars takes you to the bluish star, Beta Centauri, and then to the yellowish Alpha Centauri. Image via ESO / Wikimedia Commons.

Alpha Centauri in mythology. Alpha Centauri has played a prominent role in the mythology of cultures across the Southern Hemisphere. For the Ngarrindjeri indigenous people of South Australia, Alpha and Beta Centauri were two sharks pursuing a sting ray represented by stars of the Southern Cross. Some Australian aboriginal cultures also associated stars with family relationships and marriage traditions; for instance, two stars of the Southern Cross were through to be the parents of Alpha Centauri.

Astronomy and navigation were deeply intertwined in the lives of ancient seafaring Polynesians as they sailed between islands in the vast expanse of the South Pacific. These ancient mariners navigated using the stars, with cues from nature such as bird movements, waves, and wind direction. Alpha Centauri and nearby Beta Centauri, known as Kamailehope and Kamailemua, respectively, were important signposts used for orientation in the open ocean.

For ancient Incas, a llama graced the sky, traced out by stars and dark dust lanes in the Milky Way from Scorpius to the Southern Cross, with Alpha Centauri and Beta Centauri representing its eyes.

Dark-on-light shepherd, mother llama with baby, partridge, toad, and snake.
A plaque at the Coricancha museum showing Inca constellations. Coricancha, located in Cusco, Peru, was perhaps the most important temple of the Inca empire. Image via Pi3.124 / Wikimedia Commons.

Ancient Egyptians revered Alpha Centauri, and may have built temples aligned to its rising point. In southern China, it was part of a star group known as the South Gate.

Alpha Centauri is the brightest star in the constellation Centaurus, named after the mythical half human, half horse creature. It was thought to represent an uncharacteristically wise centaur that figured in the mythology of Heracles and Jason. The centaur was accidentally wounded by Heracles, and placed into the sky after death by Zeus. Alpha Centauri marked the right front hoof of the centaur, although little is known of its mythological significance, if any.

Antique etching of half-man-half-horse in field of stars in black on white.
A depiction of the Centaur by Polish astronomer Johannes Hevelius in his atlas of constellations, Firmamentum Sobiescianum, sive Uranographia. Image via Wikimedia Commons.

Alpha Centauri’s position is RA: 14h 39m 36s, Dec: -60° 50′ 02″

Bottom line: Alpha Centauri is actually two binary stars that are quite similar to our sun. A third star that’s gravitationally bound to them is Proxima Centauri, the closest star to our sun.

Most Controversial Figure : Vinayak Damodar Savarkar

Vinayak Damodar Savarkar commonly known as Swatanryaveer or simply Veer Savarkar was born on 28 May, 1883 and died on 26th February 1966. He was an Indian independence activist, historian , poet, novelist , politician who formed the Hindu Nationalist philosophy of Hindutva. He was a leading personality in Hindu Mahasabha

Vinayak Savarkar is highly controversial figure in India because of his mercy petition he wrote to British Government when he was imprisoned in Andaman and Nicobar. But what many fails to understand is the mentality behind the mercy petition. Prisoners in Kaala Paani ( Andaman and Nicobar) were treated horribly and brutally. They were tortured to death . They were neither given good food nor good living condition. To save himself from such inhumane torture Vinayak Savarkar appealed for mercy. He was barrister and he knew his rights well. He knew sitting inside jail he will not be able to serve his country and so tried to get out by writing mercy petition.

But before judging and throwing him into the light of black or white , it is important to know why some hate him and others remark him as a patriot

Why he is loved :

1) He went to Gray’s Inn Law college in London and stayed at famous India House. At that time , India House was a hub of student politics . Savarkar founded the Free India Society to mobilise youth against the colonial rule in India

2) He burnt all foreign goods and propagated the idea of ‘Swadeshi’

3) He plotted armed revolt against the Morley- Minto reform but was arrested for it

4) He established a temple called ‘ Patit Pawan Mandir’ in Maharashtra , where people from every caste were welcomed

5) His book ‘The Indian war of Indian Independence 1857’ inspired many freedom fighters like Bhagat Singh , Chandra Shekhar Azad , Subash Chandra Bose .

6) Savarkar was one of the first writers to call for India’s first war for Independence against British. He asked for poorna swaraj ( Total independence) when people were settling for less

7) After his release from jail , he worked on the abolishment of untouchability in Ratnagiri

8) He wrote mercy petitions not only for himself but for other prisoners too.

Why He is Hated:

1) When Savarkar was 12 years old , he lead a march with his schoolmates to vandalise a mosque in order to take revenge against atrocities committed against Hindus by Muslims.

2) He was fierce critic of Indian National Congress and Mahatma Gandhi.

3) He opposed the ‘Quit India Movement and later objected to INC’s acceptance to the Indian partition

4) For his mercy petition written to British Government.

Over the years many facts have beem destroyed and twisted, so no one can ever say if Vinayak was a hero or villain. It is well known fact that there is no person with zero flaws. There is some good in evil and some evil in good.

NASA’s Kepler Mission Discovers Bigger, Older Cousin to Earth

Kepler-452b and Earth

NASA’s Kepler mission has confirmed the first near-Earth-size planet in the “habitable zone” around a sun-like star. This discovery and the introduction of 11 other new small habitable zone candidate planets mark another milestone in the journey to finding another “Earth.” 

The newly discovered Kepler-452b is the smallest planet to date discovered orbiting in the habitable zone — the area around a star where liquid water could pool on the surface of an orbiting planet — of a G2-type star, like our sun. The confirmation of Kepler-452b brings the total number of confirmed planets to 1,030.

“On the 20th anniversary year of the discovery that proved other suns host planets, the Kepler exoplanet explorer has discovered a planet and star which most closely resemble the Earth and our Sun,” said John Grunsfeld, associate administrator of NASA’s Science Mission Directorate at the agency’s headquarters in Washington. “This exciting result brings us one step closer to finding an Earth 2.0.”

Kepler-452b is 60 percent larger in diameter than Earth and is considered a super-Earth-size planet. While its mass and composition are not yet determined, previous research suggests that planets the size of Kepler-452b have a good chance of being rocky.

Twelve New Kepler HZ Candidates

Highlighted are 12 new planet candidates from the seventh Kepler planet candidate catalog that are less than twice the size of Earth and orbit in the stars’ habitable zoneCredits: NASA Ames/W. StenzelTwelve New Small Kepler Habitable Zone Candidates

Kepler Planet Candidates July 2015

There are 4,696 planet candidates now known with the release of the seventh Kepler planet candidate catalog – an increase of 521 since the release of the previous catalog in January 2015.Credits: NASA/W. StenzelRead more…

While Kepler-452b is larger than Earth, its 385-day orbit is only 5 percent longer. The planet is 5 percent farther from its parent star Kepler-452 than Earth is from the Sun. Kepler-452 is 6 billion years old, 1.5 billion years older than our sun, has the same temperature, and is 20 percent brighter and has a diameter 10 percent larger.

“We can think of Kepler-452b as an older, bigger cousin to Earth, providing an opportunity to understand and reflect upon Earth’s evolving environment,” said Jon Jenkins, Kepler data analysis lead at NASA’s Ames Research Center in Moffett Field, California, who led the team that discovered Kepler-452b. “It’s awe-inspiring to consider that this planet has spent 6 billion years in the habitable zone of its star; longer than Earth. That’s substantial opportunity for life to arise, should all the necessary ingredients and conditions for life exist on this planet.”

To help confirm the finding and better determine the properties of the Kepler-452 system, the team conducted ground-based observations at the University of Texas at Austin’s McDonald Observatory, the Fred Lawrence Whipple Observatory on Mt. Hopkins, Arizona, and the W. M. Keck Observatory atop Mauna Kea in Hawaii. These measurements were key for the researchers to confirm the planetary nature of Kepler-452b, to refine the size and brightness of its host star and to better pin down the size of the planet and its orbit.

The Kepler-452 system is located 1,400 light-years away in the constellation Cygnus. The research paper reporting this finding has been accepted for publication in The Astronomical Journal.

In addition to confirming Kepler-452b, the Kepler team has increased the number of new exoplanet candidates by 521 from their analysis of observations conducted from May 2009 to May 2013, raising the number of planet candidates detected by the Kepler mission to 4,696. Candidates require follow-up observations and analysis to verify they are actual planets.

Twelve of the new planet candidates have diameters between one to two times that of Earth, and orbit in their star’s habitable zone. Of these, nine orbit stars that are similar to our sun in size and temperature.

“We’ve been able to fully automate our process of identifying planet candidates, which means we can finally assess every transit signal in the entire Kepler dataset quickly and uniformly,” said Jeff Coughlin, Kepler scientist at the SETI Institute in Mountain View, California, who led the analysis of a new candidate catalog. “This gives astronomers a statistically sound population of planet candidates to accurately determine the number of small, possibly rocky planets like Earth in our Milky Way galaxy.”

These findings, presented in the seventh Kepler Candidate Catalog, will be submitted for publication in the Astrophysical Journal. These findings are derived from data publicly available on the NASA Exoplanet Archive.

Scientists now are producing the last catalog based on the original Kepler mission’s four-year data set. The final analysis will be conducted using sophisticated software that is increasingly sensitive to the tiny telltale signatures of Earth-size planets.

Ames manages the Kepler and K2 missions for NASA’s Science Mission Directorate. NASA’s Jet Propulsion Laboratory in Pasadena, California, managed Kepler mission development. Ball Aerospace & Technologies Corporation operates the flight system with support from the Laboratory for Atmospheric and Space Physics at the University of Colorado in Boulder.

For more information about the Kepler mission, visit:

http://www.nasa.gov/kepler

Yes, our connection with “Memes” is significant.

“If you got exceptional humor be my friend”

In a wide variety of contexts, we employ memes nowadays.
They help us connect and feel we are part of, can be the beginning of a conversation, and even assist you to manage a problem or make an observation.
Memes also allow us to relax while we surf and dwell in distressing news. They are free entertainment, a choice always even if you don’t have time to spend more time. It’s even easier to have them penetrate a large variety of specialist circles, being so great mixing cultures and touches of humor, to generate viral content.

The introduction of Meme Studies, an actual academic course on memes, at Northwestern University in the US state of Illinois in 2011 has long been cited as a barometer of the internet’s impact on society, from language to culture to beliefs.

Memes have a variety of goals and functions, but at their most basic level, they serve as a means of expressing people’s thoughts and feelings. Memes are created by appropriating sequences of words from television shows and films, which are then taken out of context, remixed with other content, and given new meanings in a humorous and relevant way. Meme content might range from whining about the difficulties of being a college student to expressing shame experienced during a daily encounter – something that everyone can relate to.

Memes, on the other hand, can have an impact on how we connect with others. Some aspects of meme culture have caused ripples in our social fields outside of the internet. After all, every meme has a creator who created it intending to spread a viral message, whether for enjoyment or to persuade others.

What exactly are memes? And how does it matter to our society?

Memes are statements that are clear, brief, and explicit, and this cultural paradigm reflects current society’s mentality – one that loves entertainment, celebrates materialism, and reinforces people’s need to stay relevant.
Memes can be used as propaganda tactics because of their accessibility and capacity to reach a large audience in minutes (and become part of the online vernacular in days), which means they can readily instill and cement opinions that fast become popular among cybernauts (a habitual user of the internet).

The working of memes that make them interestingly catchy to the readers allows them to further cultivate their humor and let them become a new mark or a strong speaker of the society. As we know memes are not only for entertainment but also imprint a deep message for society.

Memes allow people to communicate with one another. Knowing the correct memes can assist you in joining a group. They give a sensation of belonging to a group.
Memes are an excellent approach to get influence online because they are based on social media today. People can gain more followers by creating and reblogging popular memes, and these social ties can be used in both positive and negative ways.

Memes don’t merely bridge languages; their relatability fosters a sense of community among specific internet users of a certain age range. Memes are a simple and amusing way for youngsters to communicate with their pals, whether they’re used to express their opinions about certain socio-political concerns or to reinforce their fascination with famous people. Indeed, the process of spreading memes, sharing them on social media platforms, and tagging their friends within specific meme pages has improved global communication and made a significant contribution to globalization’s success.

But memes, just like many other parts of online culture, are easily misrepresented by those who aren’t familiar with them. Some people believe they are unimportant. Others believe memes are destructive and damaging to our communication, others in some sectors believe that memes, which have become the vernacular language of many a teen, have had a detrimental influence.

They suggest that memes obstruct communication in more ways than just reducing things to one-liners and visuals. They can be utilized to exacerbate hostile and discriminatory sentiments against various races, genders, religions, and sexualities, therefore expanding rather than closing the gap between people.

Memes, on the other hand, are a medium of communication that may be utilized for a variety of objectives. They can help to bring about constructive societal changes, but they can also be exploited to cause harm to others. It’s critical to establish a realistic understanding of memes’ potency as a communication medium, both today and in the future.

MASS MEDIA.

mass media refers two media technologies used to to disseminate information to a wide audience it is a diverse array of meda technology that reach a large audience viva mass communication. Broadcast media transmit information electronically viva media. Media compressor search services many Allah mass media outlets have additional presence on the web ration that controls this technology such as movie students publishing companies and radio and television stations each mass medium as its own content types creative artist text technicians and business models. Companies run and endless marathon tourist success with the help of mass media entrepreneur consider various platform to convey the company’s image and create a good reputation mass m is actually the primary mean of communicate with each other as well as on a grander level.

Media outlets also serve a gatekeeping function which means they affect or control the information that is transmitted to the audience is the mass media saves the getting function in the form of relying which requires some third parties to get a message from one human to next we also require more than a sensoryability to receive mass media messages which usually requires technology and equipment that the media outlet controls and has access to but we do not. Where primary receivers when it comes to mass communication which makes as dependent on it gatekeeper to rely the messages the second gatekeeping function of limiting media which allow users to add more control over the media message and we receive. In fact many people shoes to engage with medium message that I have been limited to match their own personal views of performance this kind of limiting also allow us to have more control over the media messages will receive a need for this gatekeeping function the media can fulfill or fail to fulfill its role as the fourth estate of government. The information function of the news have been criticized and called infotainment and rather than bringing people together the media has been listed a causing popularization and decline incivility as a great impact on the masses when it comes to branding companies search for the most effective ways among them sides social media channels blocks when they find the right type of mass media channel for this business they can communicate their prospective and conduct branding campaign .

Band can educate users to get the most of the products mass media constitutes both technical and institutional method for communication it reaches large audience or masses mass media has the power to influence society audience for the masses are offered with the wide variety of choices in intensive use of mass media has resulted in the world to appear smaller and closes. It also promotes distribution of the goods and services the fundamental objective of mass media or to inform educate and entertain entertain the masses media is the watch dog of society mass media works to transmit Heritage and cultural values. The race of new mass media create a global platform to bring people together the advantages of mass media are bringing voice to the voiceless in shining the spotlight on the masses as the general public can express their views and opinions freely effective and wider communication has become useful for people business Government and the whole world to stay connected with each other diffusion of diverse culture also place a co lossal part in spreading AC arts and cultures encyclopaedia and information the internet is truly a massive open source of information and different types of mass media form search engine platforms to social media platform. Apart from this there are certain disadvantage of mass media such as spread fake fake news health issues compromised privacy. Apart from this there are certain disadvantage of mass media such as spread fake fake news health issues compromised privacy glamorizing censored content and topics possibility of fraud and hacking.

Various mass media include print media refers to news paper which were the main resources of information outdoor Media brand usage usually location and items to promote their products like bus stops public transport broadcasting media such as audio video content is distributed dispersed audience digital media active internet users worldwide which means that the world is dependent on digital media.

FEAR OF MISSING OUT (FOMO)

How FOMO can be turned into JOMO?

Are you one of those people who have to attend every social gathering they are invited to?
Do you feel that you will miss out on something great every time you say ‘no’ to a plan?
Do you have this uncontrollable urge to be around people all the time?
If the answers to the above questions is ‘yes’, then you my friend might be experiencing FOMO i.e. the Fear Of Missing Out. FOMO is the feeling of anxiety you get when you believe that other people are having more fun than you are. It is obviously not a good feeling and as a result of that you keep checking your phone to see what other people are doing. The fear actually overcomes your mind and often renders you unable to enjoy your own day.

One thing that has really pushed the concept of FOMO is social media. Since the advent of social media, everyone knows everything about everyone. There are people who are having fun and then there are people who feel anxious because they were left out. This is because research suggests that people are affected more by what they lose rather than being happy about what they have gained. Looking at pictures of people having fun can trigger FOMO but what hurts more is coming to know about a plan from a friend that you weren’t invited to. And this is the reason people value social media over their relationships.

CONSEQUENCES OF EXPERIENCING FOMO:

  • A person experiencing such feelings is more likely to value social media over everything else.
  • These people are lesser satisfied in life and might experience frequent changes in mood.
  • You are constantly unhappy and there is chance that you might not enjoy things you once loved anymore.
  • One of the major consequences of experiencing FOMO is deteriorating mental health. We repeatedly compare our lives with those of others and are dissatisfied with ours all the time.
  • Some other effects of FOMO include- loneliness, anxiety, depression and increased levels of negativity.

HOW TO TURN FOMO INTO JOMO?

Hypothetically speaking, if there are 60% of the people who experience FOMO, there are 40% of the people who don’t. Such people know the feeling of JOMO i.e. Joy of Missing Out. If you think you can achieve this joy just by maintaining a distance from social media then you might be wrong. It does help but not entirely. In order to achieve JOMO you must first accept the feeling of the fear of missing out. The more you let the feeling in, the more you will realize how futile such feelings are and you will start moving away from that fear. It is easier said then done and it does take a lot of time but attaining that joy will make your life so much better and you will be at content.

In order to do so you must begin with saying ‘no’. Don’t be available all the time. Be mindful of the situations you want to associate yourself with. So, instead of crying over what you have lost, be grateful for the good things that are happening. Instead of checking your social media to see what people are doing, focus on yourself and what’s going on with you. Distract yourself from all kinds of negativity that push you towards the fear of missing out.

If you still feel the same after having tried out everything, you must reach out to a friend or a confidant and talk it out. Communication is the key to all your problems. It is finally time to declare a winner in this battle of FOMO against JOMO. Do your mental health a favor and choose joy over the fear.

What happens if you drink too much water?

When you drink too much water, you may experience water poisoning, intoxication, or a disruption of brain function. This happens when there’s too much water in the cells (including brain cells), causing them to swell. When the cells in the brain swell they cause pressure in the brain. You may start experiencing things like confusion, drowsiness, and headaches. If this pressure increases it could cause conditions like hypertension (High Blood Pressure) and bradycardia (Low Heart Rate). 

Sodium is the electrolyte most affected by overhydration, leading to a condition called hyponatremia. Sodium is a crucial element that helps keep the balance of fluids in and out of cells. When its levels drop due to a high amount of water in the body, fluids get inside the cells. Then the cells swell, putting you at risk of having seizures, going into a coma, or even dying.

Signs That You’re Drinking Too Much Water

The color of your urine. One of the best ways to determine if you’re drinking enough water is to monitor the color of your urine. It usually ranges from pale yellow to tea-colored due to the combination of the pigment urochrome and the water level in your body. If the pee is often clear, that’s a sure sign you’re drinking too much water in a short span.

Too many bathroom trips. Another sign is if you’re relieving yourself more than usual. On average, you should urinate six to eight times a day. Going up to 10 times is normal for water-drinking high achievers or people who regularly drink caffeine or alcohol.

Drinking water even when you’re not thirsty. A third way to avoid drinking too much water is to be aware of when your body needs it. The body can fight against dehydration by letting you know when you need to drink some water. Thirst is the body’s response to dehydration and should be your guiding cue.

Environment Protection Act -1986

The constitution of India clearly states that it is the duty of the state to “protect & improve the environment and to safeguard the forests & wildlife of the country”. The department of environment was established in India in 1980. this later became the Ministry of environment & forests in 1985. The EPA (Environment Protection Act), 1986 came into force soon after the Bhopal gas tragedy & is considered an umbrella legislation as it fills many gaps in the existing laws. Thereafter a large number of laws came into existence as the problems began arising, or example, handling and management of hazardous waste rule in 1989.

An Act to provide for the protection and improvement of Environment. Whereas the decisions were taken at the United Nations Conference on the Human Environment held at Stockholm in June, 1972, in which India participated, to take appropriate steps for the protection & improvement of human environment.

Objective

  • Providing for the protection & improvement of the environment.
  • Preventing environmental pollution in all its forms.
  • To tackle specific environmental problems that are peculiar to different parts of the country.
  • To co- ordinate the activities of the various regulatory agencies already in existence.
  • To appoint environment officers to check environmental pollution.
  • To improve the quality of life by protection of environment.
  • Establishing environmental laboratories. To protect the forests & wildlife in the country.

SCHEME OF THE ACT

The Environment (Protection) Act, 1986 has 26 Sections & it has been divided into four chapters relating to, 1.Preliminary 2.General Powers of the central Government. 3.Prevention, Control, & Abatement of Environmental Pollution. 4.Miscellaneous.

PRELIMINARY : •Short Title, Extended & Commencement. •Definitions

Short Title, Extended & Commencement

The environmental protection act (1986) enacted under article 253 of the Indian constitution. To protect & improve environmental quality, control & reduce pollution from all sources. 1.This act may be called the Environmental (Protection) Act, 1986. 2.It extends to the whole of India.

IMPORTATNT DEFINATIONS

  1. Environment
  2. Environmental Pollutant
  3. Environmental Pollution
  4. Handling
  5. Hazardous Substance
  6. Occupier

GENERAL POWERS OF THE CENTRAL GOVERNMENT

  • Planning and execution of a nation-wide program for the prevention, control and abatement of environmental pollution.
  • Restriction of areas in which any industries, operations or processes or class of industries, operations or processes shall not be carried out or shall be carried out subject to certain safeguards.
  • Laying down procedures and safeguards for the handling of hazardous substances
  • Examination of such manufacturing processes, materials and substances as are likely to cause environmental pollution.
  • Carrying out and sponsoring investigations and research relating to problems of environmental pollution.
  • Establishment or recognition of environmental laboratories and institutes to carry out the functions entrusted to such environmental laboratories and institutes under this Act.

RULES TO REGULATE ENVIRONMENTAL POLLUTION

  1. The standards of quality of air, water or soil for various areas and purposes
  2. The maximum allowable limits of concentration of various environmental pollutants (including noise) for different areas
  3. The procedures and safeguards for the handling of hazardous substances
  4. The prohibition and restrictions on the handling of hazardous substances in different areas
  5. The prohibition and restriction on the location of industries and the carrying on process and operations in different areas
  6. The procedures and safeguards for the prevention of accidents which may •cause environmental pollution and for providing for remedial measures for •such accidents.

PREVENTION, CONTROL, AND ABATEMENT OF ENVIRONMENTAL POLLUTION

  • Persons carrying on industry operation, etc., not to allow emission or discharge of environmental pollutants in excess of the standards.
  • Persons handling hazardous substances to comply with procedural safeguards
  • Furnishing of information to authorities and agencies in certain cases
  • Powers of entry and inspection
  • Power to take sample and procedure

PUNISHMENTS

One of the objective of EPA is provide for deterrent punishment to those who endanger human environment safety & health. Section 15 of EPA provides that any person who fails to comply or contrivance any provision or rule or act he shall be punishable. With a fine  of 1 lakh. with imprisonment for term for 5 years. or both

ICT and Education During Covid-19 in India

When the whole world is facing a pandemic situation and it affected every single sector of the world. And it has impacted the educational sector tremendously. Every single educational institutions is closed and we don’t have a choice. As a result globally, over 1.2 billion children were out of the classroom. In India, according to a UNICEF report, “School closures have impacted 247 million children enrolled in elementary and secondary education and 28 million children enrolled in pre-schools and Anganwadi centers. This is in addition to the more than 6 million girls and boys who were already out of school before the COVID-19 crisis”, the report mentioned. ICT appears as a bridge to break the distance and survive the learning i.e, the gap which was created by lockdown between teachers and learners has been filled with the help of ICT.

Due to this Covid-19, every educational institution and pandemic forced the sector to shift to a virtual and blended mode of learning. Because this was the only way to continue the education. Initially some problems were faced by students as well as teachers. Because suddenly they have to shift in a totally different situation than earlier and many teachers and institutions were not trained and equipped adequately to shift to online teaching. Hence, they give their best and learn new skills in such difficult times. And gradually they adopted and teaching-learning process continued.

ICT initiatives for continuing the Learning Process

In the era of digitalization ICT is necessary in every aspects of life. It stands for Information, Communication and Technology. These three words have different meaning but collectively ICT becomes a part and parcel of human being. With the help of ICT Educational Institutions have been using various platforms like Google Classrooms, Microsoft Team, Zoom, Google Meeting and many more to continue the process of learning for students amid pandemics. Techers also provide e-content to students for better learning.

National level ICT initiatives

To address the challenges of learning, the Ministry of Education has undertaken several initiatives to assist students and educators. Some initiatives used which already exists digital platform like DIKSHA(Digital Infrastructure for Knowledge Sharing), e-Pathshala, NROER(National Repository of Open Educational Resources). These were used extensively for supporting the learners and teachers across the country with educational resources and relevant trainings. ICT tools like T.V( Swayam Prabha TV channels), Radio(All India Radio) helped the government to reach a larger number of target audiences. Various states also adapted initiatives to provide the necessary resources. For example

Chhattisgarh’ Education at Your Doorstep(Padhai Tuhar Duar) Initiative:– It is a portal to tackle the impact of the Covid-19 crisis in the education sector. It aimed to provide the platform to connect the teachers and learners by providing access to good quality educational content from comfort of their homes. It has a mix resources like Live classes, Offline Video Lectures, Animations, Podcasts etc.

Kerala- KITE Initiatives:- The state government launched virtual classes through Kerala Infrastructure and Technology for Education which was launched in 2005. During the difficult times of Covid-19, the state has been effectively using technology to ensure continuous learning and embodied their slogans “Physical Distance and Social Utility into Practice.” and many more initiatives by central and state government.

Individual Initiatives

Initiatives by various profit, non-profit organizations, and individuals have been incredible force behind the effort to use technology to make learning possible to many learners. Some initiatives in India like Smarter ED Platform(it is an initiative by Lenevo in collaboration with Vidayalaya(a non-profit organization) that connects volunteer teachers and learners.) and Digital Daan. Individual efforts of teacher to reach every student to continue their learning has been also incredible during this pandemic situation. One such teacher is Ritika Tomar from Sonbhadra ,UP has come up with the solution to provide necessary information to her students. she divides her students into two groups one having smartphones and other having simple cell phones. she used WhatsApp and message services to reach out tob both groups respectively. Her efforts helped the available ICT iniciatives to reach her students in the best possible way. Few teachers in rural areas teaches their students following the protocols of social distancing using Loudspeakers. In this way lot of teachers have explored and used ICT tools to teach their students in the pandemic.

Thus it can be said that ICT has proved itself as a boon to education in the pandemic situation . Education sector has been impacted tremendously especially in India. technological innovation in the sector have made it possible to overcome the situation due to the crisis. The importance of e-learning has been realized and it has been acknowledged by educational communities. We can say that the era of e-learning has been started due to this pandemic. In post pandemic world to this ICT can be used in blended mode of learning.

Religion in 21st Century: Survival or Revival

Ever Since the history of mankind religion existed although their purposes differ in many ways. The first religion that came into existence as of known today is the Hinduism, we understand this from different Vedas which were said to existent from around the 5th CE. From the very beginning of religion, there was a structured system keeping different people at different levels giving them no space to breath or escape. This system was widely prevalent and as communications and technologies grew more people started to adopt it, keeping the structure rigid to cross. Not just Hinduism but religions such as Islamism, Christianity, Judaism and the list is exhaustive in terms of their structural and rigid norms which only favors a certain category of people. 

The question here we have to ask is that, what has changed so much in religion that now everyone and anyone is following it? How the human beings who believed in Science could believe in religion after all these decades? The answers to these questions are very simple and unbelievable. “Not much” is the best answer to the first question. Religion has remained the same across times, across thousands of years even when human beings evolved and became better and best versions of themselves. Even when human beings could fly, they choose to believe in religion, Why?

Answering these questions would need us to go through lots of facts and understanding of not just how religion have adapted and changed mankind but also about human behaviors too. Human beings are creatures with a mind which cannot always be rational. Even though we outsmart the whole animal kingdom with our brain, it is the very thing which makes us lose our rational and believe in things which might not even have any sources or valid resources to back with. 

Human beings simply were taught to believe in a divine power which will save them through prayers, donations and disturbing sacrifices. These people were groomed from a very young age to believe in it, that even when we don’t know we unintentionally call out god’s name, like it was stuck to our tongues. Dogmatic beings wrote scriptures which have no valid evidence or sustainable outcome to begin with, and these were forced upon children from a very young age, not giving them the choice of becoming who they want to be devoid of their religious identity so much that even before someone could find their own selves, they learn their religious identity completely nullifying who we actually are. 

People chose to believe in lies when truths are bitter, this can be deciphering the fact that people need someone to always save them, to always cry for help, to always turn for beliefs and if one day someone argues that this is not real with evidence or facts resonating their statements, human beings won’t believe it as such or their rationality won’t be a match to their savior who they haven’t seen or which science have no answer too. 

These patterns in human behavior’s make it impossible for religion to fade away from peoples lives. Although this cannot be said for everyone. Recently there has been a decline in the number of people actively following religion, people have come to grasps with certain loopholes in them and calling them out for more people to come out of the trances they were forced to believe in. Most of who are actively calling them out are women who were forced into always being the submissive gender throughout all the religions across the world. The sufferers were always women, wailing women depicted across pictures stereotyping their roles as potential nurturers and never letting them out of their cycle. Women were forced into crowd control actively pursued by these religions, always putting the burden on women. 

Different Feminist movements took into terms these issues and addressed them in various waves, making people and specifically women of their rights. This led to a downfall in the religious followers of many religions across the globe. Added to this was the problem with many religions believing in law of the nature and condemning homosexual relations. This put many religions at a potential risk of losing their followers. Religion wasn’t ready to let their walls down and accommodate people and factions into them. They held their walls so high that it choked its own people and these people turned against each other, questioning the viability of the religion.

Sleeping is Important !!!

Sleeping is a state of mind which occurs naturally, repetitively and is often characterized by altered consciousness. Sleeping is a very important yet neglected component of ones physical and mental well being. Our body repairs itself when we’re sleeping. Having a good sleep for at least 8 hours have several health benefits.
Sleeping has a direct effect on concentration, productivity, performance and cognition. Lower sleep patterns lead to memory loss, lack of concentration, fatigue, mood swings, irritability etc. With lack of sleep, it is difficult to remember details because it is sleep that enables us to learn and memorise stuff. A good sleep on the other hand provides better performance, more energy, faster speed, better coordination and better mental performance and functioning.
Lack of sleep also causes the person to have an unhealthy lifestyle. This can lead to heart diseases or hyper tension. Getting adequate sleep enables the body to regulate the blood pressure. Less sleep leads to increased blood pressure which can cause strokes, cardiac problems etc. Adequate sleep boosts the immune system of the body. Inadequate sleep and a consequent lowered immunity are welcoming signs for acute diseases.
The mental wellbeing of an individual is very much affected by his sleeping habits. A proper sleep is a mood booster. While we are asleep, our brain processes our emotions. Lack of sleep causes and individual to have more negative thoughts than positive one. Over the years, through researches, it has been found that lack of sleep causes depression in individuals. Depression may lead to morbid thoughts or suicidal tendencies. Insomnia is a condition wherein an individual persistently finds it difficult to fall and stay asleep.
Sleep is also related to social and emotional intelligence. Those people who suffer from lack of sleep on daily basis start to develop a poor emotional intelligence. They fail to recognise or acknowledge emotions or expressions of others. The level of empathy also declines in these individuals.
Sleeping properly leads to a steadier blood glucose. When we’re in deep sleep, the amount of glucose in our blood falls. People with proper sleep are less likely to develop type 2 diabetes. Regular adequate sleep also controls weight. When we’re well-rested, we’re less hungry. Being sleep deprived messes with the hormones in the brain leptin and ghrelin that are responsible for controlling appetite.
Since it is evident that sleeping is more important than we think, here are some ways one can improve his/her sleeping practices.
• The first and foremost thing to do is to have a consistent sleeping pattern. Going to bed at different times every night is a common habit for many people. However, these irregular sleeping patterns could interfere with sleep because they interrupt the body’s circadian rhythm. Going to bed at the same time every night helps the body clock predict when to induce sleep.
•Turning off the lights prior to going to sleep is also helpful. Light influences the circadian rhythm, which helps the brain and body judge when it is night time. The catch is to keep the room dark.
•Avoiding unhelpful habits like taking caffeine or using blue light emitting devices at night is very helpful. These days, our exposure to blue light has increased significantly. This has an effect on our sleeping pattern. The key is to stop using electronic gadgets at least one hour prior to going to sleep.

https://www.webmd.com/sleep-disorders/benefits-sleep-more

https://www.medicalnewstoday.com/articles/322928#21-ways-to-fall-asleep

The Amazon

The forest is a peculiar organism of unlimited kindness and benevolence that makes no demands for its sustenance and extends generously the products of its life activity; it affords protection to all beings, offering shade even to the axe-man who destroys it.

– Gautama Buddha

Today , let’s feel the presence of fresh air , waterfall , trees , flora and fauna . Being a citizen of a country , which is well known for its resources , different species, mixed economy and different cultures. It is important for us to see the world of flora and fauna.

Well you get to know by the heading , today we are gonna talk about THE AMAZON’S which is well known for its vast species .

Introduction .


The Amazon jungle or Amazonia, is a moist broadleaf tropical rainforest in the Amazon biome that covers most of the Amazon basin of South America. This basin encompasses 7,000,000 km2 (2,700,000 sq mi), of which 5,500,000 km2 (2,100,000 sq mi) are covered by the rainforest. This region includes territory belonging to nine nations and 3,344 formally acknowledged indigenous territories.

The majority of the forest is contained within Brazil, with 60% of the rainforest, followed by Peru with 13%, Colombia with 10%, and with minor amounts in Bolivia, Ecuador, French Guiana, Guyana, Suriname, and Venezuela. Four nations have “Amazonas” as the name of one of their first-level administrative regions, and France uses the name “Guiana Amazonian Park” for its rainforest protected area. The Amazon represents over half of the planet’s remaining rainforests, and comprises the largest and most biodiverse tract of tropical rainforest in the world, with an estimated 390 billion individual trees divided into 16,000 species.

The name Amazon is said to arise from a war Francisco de Orellana fought with the Tapuyas and other tribes. The women of the tribe fought alongside the men, as was their custom. Orellana derived the name Amazonas from the Amazons of Greek mythology, described by Herodotus and Diodorus.

Flora and Fauna.

Wet tropical forests are the most species-rich biome, and tropical forests in the Americas are consistently more species rich than the wet forests in Africa and Asia.

This constitutes the largest collection of living plants and animal species in the world.

The region is home to about 2.5 million insect species, tens of thousands of plants, and some 2,000 birds and mammals. To date, at least 40,000 plant species, 2,200 fishes, 1,294 birds, 427 mammals, 428 amphibians, and 378 reptiles have been scientifically classified in the region.

The biodiversity of plant species is the highest on Earth with one 2001 study finding a quarter square kilometer (62 acres) of Ecuadorian rainforest supports more than 1,100 tree species.

Human impact on Amazon jungle.

The human impact on the Amazon rainforest has been grossly underestimated according to an international team of researchers. … They found that selective logging and surface wildfires can result in an annual loss of 54 billion tonnes of carbon from the Brazilian Amazon, increasing greenhouse gas emissions.

Lead researcher Dr Erika Berenguer from Lancaster University said: “The impacts of fire and logging in tropical forests have always been largely overlooked by both the scientific community and policy makers who are primarily concerned with deforestation. Yet our results show how these disturbances can severely degrade the forest, with huge amounts of carbon being transferred from plant matter straight into the atmosphere.”

The second author, Dr Joice Ferreira from Embrapa in Brazil, said: “Our findings also draw attention to the necessity for Brazil to implement more effective policies for reducing the use of fire in agriculture, as fires can both devastate private property, and escape into surrounding forests causing widespread degradation. Bringing fire and illegal logging under control is key to reaching our national commitment to reducing carbon emissions.”

The forest is not a resource for us, it is life itself. It is the only place for us to live.

-Evaristo Nugkuag Ikanan

Link

Digital Marketing

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Understanding Digital Marketing

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers.

Digital Marketing Channels

  • Website Marketing

A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

  • Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

  • Content Marketing

The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.

  • Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

  • Social Media Marketing

The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

  • Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

  • Video Marketing

YouTube has become the second most popular search engine and a lot of users are turning to YouTube before they make a buying decision, to learn something, read a review, or just to relax. There are several video marketing platforms, including Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

  • SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

Digital marketing challenges

1. Not getting lost in the volume

The digital world is booming, and almost every business out there has taken its products/services online to reach out to the masses. According to a report by Experian, most marketers are now facing the challenge of making their brand stand out in the volumes available on the internet. This eventually leads to the difficulty of running a brand awareness campaign or acquiring new customers.

What can you do?

While it is a fact that at least some of your products/services might be similar to what another business has to offer, there is a minor aspect that is unique to you. Discover the USP of your product/service and find ways to convey the same. Conduct surveys on your existing customers and your target audience to better understand what they are looking for and identify which needs your brand can fulfill.

2. Driving relevant traffic to the website

Continuing on the point above, marketers today are consistently facing a challenge in spreading brand awareness in the right target market. This also makes it harder for them to drive the ideal traffic to their business websites. Therefore, understanding which channel to tap into and driving the relevant audience to your website to turn them into customers is becoming an ongoing challenge for marketers.

What can you do?

Conduct an audit of your online activity. Identify what tactics you are opting to reach out to your audience. Consider the content you’re producing, the channels you’re presenting it on, your social presence, and the paid/unpaid campaigns you are running. Use robust analytics to know which of them work the best for you and optimize your efforts simultaneously. But it is essential to measure your analytics at modest intervals of time to give each of your efforts enough span to work over.

3. Targeting the right audience effectively

The first and foremost thing that an effective marketer would do is identify their target audience in the market. With the number of internet users increasing by the day and their needs changing almost every second, targeting the right audience has become one of the biggest challenges for marketers.

Keeping in mind what your business has to offer and what kind of problems it would solve when put to use, create your value proposition. This will help you identify who or what demographics would resonate with it the most when targeted.

What can you do?

Look at the general demographics of the market that you want to reach out to. Identify their needs and create customer personas taking into consideration their online behavior and possible future needs. In this case, companies like Wigzo equip you with machine learning and predictive analytics tools to enable better persona creation.

4. Lead generation using social media

When it comes to the various social channels, most businesses and marketers don’t know how to remain consistent. Most of them feel that it is all about the paid campaigns they are supposed to run for brand awareness and lead generation. Although, both of them is a constant challenge with the ever-increasing market competition.

Even though considerable marketing budgets are set aside by businesses, most marketers cannot run their engagement into revenue. But you mustn’t just build your social following – you need to get conversions that add up to the overall business goal.

What can you do?

The most effective way to leverage social media is to integrate your marketing and sales efforts. Sharing behavioral data and interaction levels with leads on social media can help the sales team define a custom, personalized customer journey for them – which they are more likely to convert on.

5. Optimizing marketing budgets and ROI

With the increase of digital channels and advanced analytics tools, marketers are now expected to optimize the marketing budgets and the ROI to best suit the business’s needs. He is expected to measure each effort and its value to achieve the end goal – the number of leads generated or the revenue raised.

What can you do?

Tap into the power of machine learning and robust analytics regularly. An effective marketer can gauge the value of every single lead generated from a marketing effort. Understand the impact of each digital campaign on lead generation, test different variants and approaches of reaching out to your target audience to optimize your campaigns for much better results.

While you measure the digital inbound results, ensure that you consider the outbound efforts being made by your business and what kind of results it is yielding.

6. Keeping up with the changing trends

The digital market and marketing techniques have changed drastically over the last few years. And it continues to change even today to cater to the modern-day addressable market needs. Hence, marketers need to stay up-to-date with all these changes.

Be it the launch of a new social media platform or a technology that would make a marketing effort more robust, marketers need to remain on top of things to ensure their business does not lose out on possible conversions.

What can you do?

Consistently engage with your target audience on platforms that they are most active on. The most effective way of doing so is to leverage social listening using tools like Hootsuite. They help you understand what people are saying about you and your product/service, what they expect – allowing you to become a part of their conversation.

7. A Check on Increased Security Risks

We have come across cases wherein online security has been compromised.  The news and media keep it afresh. Since more information is shared online, hackers get more incentives to find ways to get through security. Shopping, bill payment, application submission, order copies, certificates, and other essential documents, and so much more are stored online for easy access – making these spaces a treasure trove for hackers and thieves. Venturing into digital marketing sure comes with its cost of security getting compromised as most of the work remains online. Security comes as a challenge.

What can you do?

You may already have a good firewall, HTTPS encryption, and maybe a good antivirus program. But that’s not enough. You will need more. Sit out and work with an authentic security team and identify your website’s weak spots and apps to create measures to reduce risk.

8. Lesser Focus on Keywords

Keywords were the bread and butter of SEO sometime in the immediate past. You just needed to find the right keywords and use them right, and your site could shoot up to the top in the search results—helping you with more exposure and traffic.

Now Google has changed algorithms making the keywords less critical. However, they are still to be used but are not the focus. Instead, it has become a topical approach rather than seeking and finding one, meaning that Google first gets an overall scope of your website.

What can you do?

First, you need to use search phrases instead of keywords and build content around topics rather than coming up with content for each keyword you want to target. Make your website a resource for the phase or question you need to target and see the changes.

Current trends of serverless computing.

Developers spend countless hours solving business problems with code. Then comes a never ending part where ops team’s turn to spend countless hours figuring out how to get the code that developers write up and running on whatever computers are available and making sure those computers operate smoothly. Serverless computing represents an enhancement of cloud programe models, abstraction, and platforms, and is a command to the attainment and wide acceptance of cloud technologies.

What is serverless computing?

Serverless computing is a cloud computing implementation model in which the cloud provider deals with machine resources on demand, taking care of the servers on behalf of their customers. It does not hold resources in volatile memory; computing is rather done in short bursts with the results persisted to storage. When an app is not in use, there are no computing resources allocated to the app. It is an execution model for the cloud in which Some of the Common languages supported by serverless runtimes are Java, Python and PHP. Amazon’s AWS Lambda was the first serverless platform and it defined several key dimensions including cost, programming model, deployment, resource limits,security, and monitoring. Supported languages include Node.js, Java, Python, and C programming. Initial versions had limited composability but this has been addressed recently.

Current trend

1.Google Cloud Functions : It provides basic FaaS functionality to run serverless functions written in Node. The functionality is currently limited but expected to grow in future versions.

2.Microsoft Azure Functions : It provides HTTP webhooks and integration with Azure services to run user provided functions. The platform supports C , Node.js, Python, PHP, bash, or any executable. The runtime code is open-source and available on GitHub under an MIT License. To ease debugging, the Azure Func-tions CLI provides a local development experience for creating, developing, testing,running, and debugging Azure Functions.

3.IBM OpenWhisk provides event-based serverless programming with the ability to chain serverless functions to create composite functions. It supportsNode.js, Java, Swift, Python, as well as arbitrary binaries embedded in a Docker Container. OpenWhisk is available on GitHub under an Apache open source license.Besides There are several serverless projects ranging from open source projects to vendors that find serverless a natural fit for their business. OpenLambda is an open source serverless computing platform. The source code is available in GitHub Lunder an Apache License. It’s paper outlines a number of challenges around performance such as supporting faster function startup time for heterogeneous language runtimes and across a load balanced pool of servers, deployment of large amounts of code, supporting stateful interactions (such as HTTP sessions), etc

4.AWS Lambda: It is a serverless compute service that lets you run code without provisioning or managing servers, creating workload-aware cluster scaling logic, maintaining event integrations, or managing runtimes. With Lambda, you can run code for virtually any type of application or backend service – all with zero administration. Just upload your code as a ZIP file or container image, and Lambda automatically and precisely allocates compute execution power and runs your code based on the incoming request or event, for any scale of traffic. You can set up your code to automatically trigger from over 200 AWS services and SaaS applications or call it directly from any web or mobile app. You can write Lambda functions in your favorite language (Node.js, Python, Go, Java, and more) and use both serverless and container tools, such as AWS SAM or Docker CLI, to build, test, and deploy your functions.

Advantages

1.No infrastructure to maintain :Serverless computer services, which are small snippets of code meant to execute a single function are executed on pre-existing servers that run functions for countless other customers as well. Since you’re literally using someone else’s computer to execute your serverless functions, there’s no infrastructure to maintain it.

2.No costs : when functions aren’t running As Hacker Noon points out, the costs associated with serverless computing are minimal compared to other cloud services. Access authorization, presence detection, security, image processing, and other costs associated with operating a server, whether physical or virtual, are eliminated under a serverless model. In short, serverless functions can be dirt cheap, and if they aren’t being spun up for use, you aren’t paying anything.

3.Infinitely scalable : Automatic scaling capability of any serverless platform worth investing in is designed to scale based on need. That’s another advantage to serverless computing as there’s never a need to partition a new cloud server or purchase additional computing power for an existing instance. All of that is handled by the serverless computing platform, leaving you with no complication outside of a slightly larger bill for additional computing time.

4.Reduced latency : Cloud flare points out that using serverless functions can greatly reduce the latency experienced by end users. Serverless functions don’t operate from an origin server, so there’s no single location that an end user’s traffic has to be directed to.

5.Reduced software complexity : Serverless computing functions don’t need to take any of that into account–the code just has to be supported by the cloud platform being used. On top of being easier to build, serverless functions require a lot less coding knowledge to build, which opens up development to those at lower skill levels. As cloud native systems inherently scale down as well as up, these systems are known as elastic rather than scalable. Small teams of developers are able to run code themselves without the dependence upon teams of infrastructure and support engineers; more developers are becoming DevOps skilled and distinctions between being a software developer or hardware engineers are blurring.

Disadvantages

1.Security issues : server that runs serverless functions runs them for myriad customers, which opens up a lot of security concerns.

2.Vendor lock-in : Building serverless functions on one platform can mean that migrating to another is difficult. Code might need to be re-written, APIs that exist on one platform may not exist. you’re going to invest in a serverless platform, be sure the vendor you’re considering has everything you need because becoming unhappy with your serverless computing provider a few months or years into your service can be a major problem.

3.Debugging is more difficult : Every time a serverless instance spins up it creates a new version of itself, and that means it’s difficult to collect data necessary to debug and fix a serverless function. Debugging serverless functions is possible, but it’s not a simple task, and it can eat up lots of time and resources.

Conclusion

Evolution of the trend towards higher levels of abstractions in cloud programming models, and currently exemplified by the Function as a Service (FaaS) model where developers write small stateless code snippets and allow the platform to man-age the complexities of scalably executing the function in a fault tolerant manner.This seemingly restrictive model nevertheless lends itself well to a number of common distributed application patterns, including compute intensive event processing pipelines. Most of the large cloud computing vendors have released their own serverless platforms.

for more information go to the link below 👇

https://youtu.be/Fx3ZGy-mbV4

https://youtu.be/i_U_S5Eboy0

Computing
google Cloud
AWS lambad
Ibm OpenWhisk