Kashmir- A Cry For Help.

In a recent incident that took place in Kashmir where Bashir Khan who aged 65 had died during a gunfight between the security forces and the militants on Wednesday. The three old names Ayaad sat on his grandfather’s body as he died. It has been reported by the security authorities that the man had died by the bullet which was hit by the militant and they had rescued the child from the situation but the dead man’s family says otherwise as they said it was clear murder by the security forces.
A CRPF jawan too was killed in the gunfight and two others were injured in an attack carried out by separatist militants in Sopore town, 48 km northwest of Srinagar.

The J&K police said two Lashkar-e-Tayyaba militants – whom they named Osman and Nasir – attacked a joint patrol of the CRPF and the J&K police. “Credible inputs indicate that two LeT militants, Osman, a foreigner, and Nasir were involved in the attack, a police spokesman said in a statement in Srinagar.

Images of the incident showed the civilian, identified as 65-year-old Bashir Ahmed Khan, lying dead on the ground with a bullet wound. His three-year-old grandson Ayaad sits on the man’s bullet-riddled corpse and then walks over crying to a security trooper.

While the Central Reserve Police Force (CRPF) and Jammu & Kashmir police said Bashir Ahmed Khan was hit by bullets fired by militants hiding in the attic of a mosque, the slain man’s family had a different story.

Bashir Ahmed Khan’s son said his father was killed in cold blood by the security forces. “The shootout sent pedestrians and motorists running for cover. My father couldn’t take cover because my nephew was sitting in the passenger’s seat in the front. The CRPF guys dragged him out of his car and shot him dead in cold blood,” he alleged.

His sister while calling for ‘blood for blood’ to avenge her father’s ‘cold-blooded murder’, said, “My father has been killed and those who killed him should be killed as well”.

“Didn’t they see a little kid with my father?”

The family sources said Bashir Ahmed Khan, a contractor, was on his way to a neighborhood in Sopore to oversee construction work there. He took his grandson along for distraction.

Questioning the veracity of the family’s allegations, a senior police officer said, “What they have said is false. How can they say that the man was shot by security forces? They were not witnesses to the incident.”

Inspector-general of police Vijay Kumar said, “The video message circulated on social media by the son and daughter of the slain man is baseless. They have leveled allegations under threat by militants.”

IGP Vijay Kumar invited eyewitnesses to come forward and record their statements with the police. He insisted that there was no retaliation at all from the security forces and, therefore, the charge that the civilian was killed in reprisal was “totally false”.

Sopore’s senior superintendent of police Javaid Iqbal said Bashir Ahmed Khan was hit while trying to shield his grandson from gunfire. “As the indiscriminate firing by militants caused a commotion, Khan’s car, like many other vehicles, got stuck during the attack. Motorists left their vehicles behind and ran for cover. Unfortunately, one of the civilians was hit by a bullet and died,” he said.

The CRPF said its men had just arrived in Sopore’s Model Town for patrolling duty when militants hiding in the attic of a mosque sprayed gunfire upon them, resulting in injuries to four troopers.

One of them, head constable Dipchand Verma, died soon thereafter whereas the others Bhoya Rajesh, Deepak Patil, and Nilesh Chawde were shifted to a military hospital in Srinagar for specialized treatment, a CRPF spokesman said.

IGP Vijay Kumar told a local news agency that it was the police who rescued the slain man’s grandson. Asked who took the pictures of the boy sitting on the lifeless body of his grandfather and then being “rescued” by policemen, he said, “Going to an operations area with mobiles is wrong. I will ensure that police teams going for operations don’t carry mobiles with them as that may pose a threat to their lives. In 2018, many security forces personnel were killed while using their mobiles during duty hours and in standoff attacks.”

IIT Madras to offer online BSc course in Programming and data science.

The Indian Institute of Technology Madras (IIT-Madras) became the first IIT in the country to offer an online bachelor’s degree in Programming and Data Science that is BSc.

Programme was launched by Union HRD Minister ,World’s first ever online B.Sc. degree in Programming and Data Science.

In recent servey, IIT madras stood at first place in ranking by NIRF

The program will have videos from the faculty, weekly assignments and in-person invigilated exams just like any other regular course.

This programme is open to anyone who has passed Class 12th, with English and Maths at the Class 10th level, and enrolled in any on-campus UG course. The current batch of students who are completing their Class 12th in 2020 are eligible to apply.

Graduates and working professionals can also take up this programme.

Data Science is one of the fastest growing sectors that is predicted to create 11.5 million jobs by 2026.

here is Url to get the complete brochure

https://www.onlinedegree.iitm.ac.in/

Stay Safe..

Appearance vs Reality of Merchant of Venice-2

Are all the characters in the play Merchant of Venice as good or as bad as portrayed?

characters are said to be good it means there isn’t anything bad about the character and when 

From the starting of the play, The writer has categorised characters as good and bad. When the characters are said to be good it means there isn’t anything bad about the character and when said bad vice-versa. But I don’t agree with this.

characters are said to be good it means there isn’t anything bad about 

The first character introduced in the play is Antonio. He is rich, very helpful, loyal, trustworthy, really a true gentleman. He loves his friends and doesn’t seem to have a love interest in the play. He is mostly paraded about in the play by his friends and the writer himself to be a pure and kind person. To me, he is not really as good a person as he is bestowed. He hates people based on their religion and beliefs. Him being a Christian, he hates all Jews. His biggest hatred is the towards Shylock, a jew merchant. So even if he is really honest and great, he should not in any way bully a person just because he happens to be a jew and their beliefs are different from his. It is explained that one of the reasons for his behaviour towards Shylock is due to Shylock giving out loans with interest which is against the bible. But analysing the character further we understand that this is just a plausible defence. play

characters are said to be good it means there isn’t anything bad about the character and when 

The next character, Bassanio. A handsome and dashing fellow. He really loves Antonio because Antonio always helps Bassanio with everything especially when it comes to money. Antonio being a blind fellow to love makes it very easy for Bassanio to deceive him. Bassanio is in love with Portia, a lovely rich lady who is in preparation to be won by any suitor who wins her. What really got me thinking about Bassanio’s intention is his opening remarks about Portia when he was talking to Antonio. Where he refers to Portia as ‘a rich-lady in waiting’.This mostly gives out the impression of Bassanio’s Intentions of wooing Portia to be because of her wealth and beauty. And almost fully neglecting the factor of her personality.which is considerably understandable due to Bassanio being a young prodigal. But later in the play, they do fall in love but i truly believe it’s for the wrong reasons

characters are said to be good it means there isn’t anything bad about the character and when 

Portia, she is the rich lady that Bassanio is wishing to woo. She is really beautiful. She is the prize to the puzzle her late father set in order for her to get an honest husband, who marries her for the right reasons and not because of her wealth and good looks. This was her father making sure that his daughter was taken care of after his time. When Bassanio really wins her in the play, we see her shift into a very obedient, loyal and loving wife. The downfall of her personality is that she easily criticise people very easily on the basis of their looks. And I believe it was wrong of her to tell the suitors that if they lost the puzzle, they cannot talk to another woman about marriage ever again.i.e.never marry if they choose wrong. She added this extra clause so that most of the suitors she didn’t like would be scared and would go away. So that she wouldn’t have a risk of having to marry them because neither did she have the chance to turn them down nor knew the answer to the puzzle. And when Bassanio came along she slightly cheated so that she can marry Bassanio because she liked how he was. Purely judgment of what was shown on the outside and his actions.


OnePlus launching its “affordable” smart tv series 2020 in India today

Oneplus is launching an affordable smart tv series 2020 to India in India at sharp 7 p.m. The event will kick off today. The launch is going to be an online event only. Due to coronavirus pandemic, the event will be live-streamed through its company official YouTube channel and Twitter handles. There will be a total of three distinct models with different screen sizes which are shown in the treasure last week. The company revealed that the starting price range is under Rs.20,000. The other two will be priced under Rs.30,000 and Rs.50,000 respectively. It’s the first time when the company is launching the product at a very reasonable price. OnePlus has accommodated a dedicated page for the recent range of products OnePlus television series on Amazon India’s website. Further, pre-bookings for the new OnePlus TV models have already been started through Amazon presently. All you need to do is pay Rs 1000 and the customer who pre-booked will be getting 2 years extended warranty. According to the sources, the smart television will come in variant sizes 32 inches, 43 inches, and 55 inches respectively.

The new OnePlus TV series are also having Dolby Vision and Dolby Atmos technologies. Even Company CEO Pete Lau has told that in an interview it is thinner than the OnePlus 8 smartphones. The television is designed to be ultra-thin with just 6.9 mm. If the teaser has to be believed the tv series will be extra thin. In addition to putting in consideration that the lowermost portion of the TV will be wider as it houses all the components of the TV and will house the built-in speakers with 50 percent deeper base. Further, the television models are likely to come in 4k resolution similarly like last year Q1 series. The Smart TV models are likely to run on Android with backing from popular OTT platforms Further, the new OnePlus Tv series will support 93 percent DCI-P3 colour. The television will come with pre-install Netflix tv app. The new smart 4k television range is likely to include speakers with 90-degree rotation support and 50 percent deeper bass. Additionally, the customer is provided with carbon fire patter at the back of it to give a premium and luxury feel similar to the last year launched Q1 series. Further, the Amazon teaser discloses that the TV will come with Dolby Vision Atmos. The OnePlus company had recently confirmed that the smart TVs will come with a 95 percent screen-to-body ratio and in addition, television will be capable of connecting with 5 devices at a moment.

Even the company is likely to launch the much-awaited OnePlus Nord smartphones targeting the affordable range for customers and come with a significant specification.

The launch of new affordable smart tv will likely to take up brands like Xiaomi and many more which are offering really reasonable smart tv to the customer in the Indian market. Last year OnePlus launched two premium smart TVs of Q1 series having 4k resolution. The Q1 series start at the range of Rs 69,990. But this year it comes with the affordable range tv series.

A heart attack death!

Yeah, it seems funny as your own heart just chokes itself & ends your Life. Mr Heart, Just Why?

Heart attack death is one of the leading causes of deaths worldwide. It is more common among the individuals of all races and gender and age. Middle-aged men have a higher risk of heart attack as compared to women of the same age. And on the contrary, older women have a higher risk of heart attack as compared to men their age.According to American Heart Association, every 3 out of 10 Americans suffers from a heart attack. India is not far behind in this trend. However, it is more prominent in individuals living in urban areas as compared to people living in the rural areas.

What is a heart attack?

Take care of your heart before its too lateTalking about Heart attack death,  heart attack is a condition which occurs when there is not much oxygen provision to the heart muscles. This would happen when there isn’t enough blood flow into the heart and therefore, low oxygen input into the heart. Its almost as though your heart ‘suffocates’ thereby causing a heart attack.During this condition, the heart struggles to pump blood into and out of the blood vessels, hence the ‘attack’.

What are the possible causes?

What are the causes of heart attack?
Few causes of heart attack

There are a multitude of reasons behind the heart attack. The most important reason being the lifestyle. Heart attack is now categorized as a ‘lifestyle’ disease.

Lack of exercise or physical activity, eating unhealthy or junk food, lots of stress are few of the main reasons that could provoke an attack.

Also, individuals having coronary artery disease, a condition where the arteries narrow because of deposition of fats and cholesterol, are more prone to heart attack.Another major reason for heart attack is the ‘atherosclerosis‘. It’s a condition where there is a lump of blood vessels formed, thereby blocking the blood flow to or from the heart. This again, happens because of intake of unhealthy and fatty food and diets rich in cholesterol. Because of the clot formed, sometimes, because of the high blood flow, even the blood vessels may rupture causing internal bleeding coupled with heart attack.

Symptoms of a Heart attack

What are the symptoms of a heart attack?
Watch for the signs
  • The first symptom of heart attack would be pain, discomfort and tightness, especially in the chest and below the breastbone. This pain links to the jaw, arm or throat.
  • Along with the discomfort, the patient may experience feeling of nausea or feeling of fullness (almost chocking) or heartburn.
  • Profuse sweating.
  • Along with all of the above, the patient may be feeling weakness, anxiety and shortness of breath.
  • The heartbeat becomes either very fast or highly uneven.

What to do if you have a heart attack?

The first thing you must do is call up the ambulance. You would have about 1-2 hours for the treatment. The more you delay, the more are the risks to your survival. However, with the recent advancements in the field of medicine, heart attack can be treated completely with ease and effectiveness. So I think you won’t die a heart attack death if you just hurry up for the emergency procedures like CPR.

Some steps that you must follow to avoid ‘meet and greet’ with heart attack:

Some steps that you must follow to avoid 'meet and greet' with heart attack:
Ways to avoid a heart attack
  • Drink no more than one to two alcoholic drinks per day for men, and one drink per day for women. Instead, drink plenty of water and fresh juice.
  • Eat a diet that’s free of trans fats, low in saturated fats, cholesterol, salt, and sugar, and high in fresh fruits and vegetables, whole grains, omega-3 fatty acids, and dark chocolate.
  • Exercise at moderate intensity. That means at least 30 minutes a day, 5 days a week.
  • Limit stress. Try meditating, spending time with people you love, getting enough sleep, and seeking counselling if you need it.
  • Quit smoking today. Yes, right now!
  • Work with your doctor to manage your blood pressure, cholesterol, diabetes, and weight.

SERB launches ‘Accelerate Vigyan’ scheme to strengthen scientific research mechanism

The Science and Engineering Research Board has launched a new scheme called ‘Accelerate Vigyan’ to provide a single platform for research internships, capacity building programs and workshops across the country.
 
The primary objective of this inter-ministerial scheme is to encourage high-end scientific research and prepare scientific manpower, which can lead towards research careers and knowledge-based economy. Accelerate Vigyan will initiate and strengthen mechanisms for identifying research potential, mentoring, training and hands-on workshop on a national scale.

Govt launches Special Liquidity Scheme of 30 thousand crore rupees to improve liquidity for NBFCs and HFCs

The Union Government has launched  the Special  Liquidity Scheme of 30 thousand crore rupees  to improve the liquidity position for Non-Banking Finance Companies- NBFCs and Housing Finance Companies- HFCs. The scheme was  launched yesterday  through a Special Purpose Vehicle in the form of SLS Trust set up by SBI Capital Markets Limited (SBICAP).

Finance Minister Nirmala Sitharaman had announced it on 13th of March this year. Ministry of Finance in a statement said, Reserve Bank of India will provide funds for the Scheme by subscribing to government guaranteed special securities issued by the Trust. The total amount of such securities issued outstanding shall not exceed 30 thousand crore rupees at any point of time. The Central Government will provide an unconditional and irrevocable guarantee to the special securities issued by the Trust.

The Scheme will remain open for three months for making subions by the Trust. The period of lending by the Trust will be for a period of up to 90 days. The financing would be used by the NFBCs and HFCs only to repay existing liabilities and not to expand assets.

This facility is a part of the Central Government and RBI’s efforts to alleviate the concerns of the market participants on the availability of funds to the sector.

Any NBFC including Micro-finance Institutions registered with RBI and any HFC registered with the National Housing Bank complying with the given  conditions will be eligible to raise funding from the said facility. 

COVID-19 recovery rate improves to 59.43 percent; over 3, 47000 people cured so far

The recovery rate of COVID-19 patients has improved to 59.43 percent.  During the last 24 hours, 13,157 patients have been cured, taking the cumulative figure to 3,47,978. Presently, there are 2,20,114 active cases and all are under medical supervision.

As a result of the coordinated steps taken by Central Government  along with states for prevention, containment and management of COVID-19, there are 1,27,864 recovered cases more than the active COVID-19 cases, as on date.

In a statement, Health Ministry said the testing lab network in the country is further strengthened. With 764 labs in the government sector and 292 private labs, there are as many as 1056 labs in the country.

There has been steady rise in the number of samples tested each day. In the last 24 hours, 2,17,931 samples have been tested. The cumulative number of samples tested so far is over 88. 26 lakh.

UNSC demands immediate cessation of hostilities in conflict zones to tackle COVID-19 pandemic

The United Nations Security Council has demanded an immediate cessation of hostilities in key conflicts including Syria, Yemen, Libya, South Sudan and Congo to tackle COVID-19 in its first resolution on the Novel Coronavirus. The UN’s most powerful body voted unanimously yesterday to adopt the resolution after the United States and China resolved a lengthy dispute over mentioning the World Health Organization.

Germany’s UN Ambassador Christoph Heusgen, the Council President for July, announced the result, calling it a sign for hope for all people currently living in conflict zones around the world.

The resolution backs UN Secretary General Antonio Guterres’ March 23 call for global ceasefires to tackle the pandemic and demands an immediate cessation of hostilities in all conflicts on its agenda which include key conflicts in the Middle East, Africa and elsewhere.

The resolution, sponsored by France and Tunisia, states that these measures do not apply to military operations against the Islamic State and Al-Qaida extremist groups and their affiliates. 

UNSC demands immediate cessation of hostilities in conflict zones to tackle COVID-19 pandemic

The United Nations Security Council has demanded an immediate cessation of hostilities in key conflicts including Syria, Yemen, Libya, South Sudan and Congo to tackle COVID-19 in its first resolution on the Novel Coronavirus. The UN’s most powerful body voted unanimously yesterday to adopt the resolution after the United States and China resolved a lengthy dispute over mentioning the World Health Organization.

Germany’s UN Ambassador Christoph Heusgen, the Council President for July, announced the result, calling it a sign for hope for all people currently living in conflict zones around the world.

The resolution backs UN Secretary General Antonio Guterres’ March 23 call for global ceasefires to tackle the pandemic and demands an immediate cessation of hostilities in all conflicts on its agenda which include key conflicts in the Middle East, Africa and elsewhere.

The resolution, sponsored by France and Tunisia, states that these measures do not apply to military operations against the Islamic State and Al-Qaida extremist groups and their affiliates. 

Second Cabinet Expansion of Madhya Pradesh Cabinet to take place today

In Madhya Pradesh, the second expansion of the State Cabinet will take place today. The oath taking ceremony will be held at Raj Bhavan at 11 a.m. About two dozen Ministers along with many new faces will be administered the oath in this expansion. Around 10 supporters of senior leader Jyotiraditya Scindia are also likely to be made ministers.

Chief Minister Shivraj Singh Chouhan visited Delhi recently after a gap of about 120 days to discuss Cabinet expansion in the state. The Chief Minister was accompanied by State BJP President V. D. Sharma and General Secretary Party Organization Suhas Bhagat.

In Delhi, he had a meeting with several top BJP leaders including Prime Minister Narendra Modi, Home Minister Amit Shah,President J. P. Nadda and Union Minister Narendra Singh Tomar. The first expansion of the Cabinet took place on 21st of April when five Ministers were inducted into the Cabinet. 

UP govt to launch a special campaign today for door to door medical screening in all districts of Meerut Division

Uttar Pradesh Government will launch a special campaign today for door to door medical screening in all districts of Meerut division which are having large numbers of Corona positive patients.

This kind of campaign will soon be launched in other parts of the state also. The State Government is also going to establish a big testing lab in Ghaziabad district for augmentation of COVID testing.

Food and Public Distribution Minister Ram Vilas Paswan rolls out details of second phase of PM Garib Kalyan Anna Yojana

The Union Minister for Food and Public Distribution Ram Vilas Paswan has rolled out the details of the Second Phase of Pradhan Mantri Gareeb Kalyan Ann Yojana. Under the programme, five kilograms of Wheat or Rice to every member of the family and one kilogram of Chana for each beneficiary family will be given free for five more months benefitting nearly 80 crore people in the country.

In a virtual media briefing, Mr. Paswan informed about the steps taken by the government for providing additional food grains to the states. He reiterated Prime Minister Narendra Modi’s commitment to ensure that poor and needy people will not go hungry in the country and that free ration will be provided to them during the rainy and forthcoming festival seasons amid the current COVID-19 pandemic.

The Minister said that in the span of next five months, a total of 200 Lakh Metric Tonnes of grain and nine lakh 78 thousand Metric Tonnes of Chana will be distributed among the National Food Security Act beneficiaries. He informed that both the phases of the Pradhan Mantri Gareeb Kalyan Ann Yojana will together incur a total expenditure of one lakh 50 thousand crore rupees.

Mr. Paswan informed that he has also written letters to the Chief Ministers of all the States and Union Territories and has requested them to make necessary arrangements to implement the One Nation, One Ration Card Scheme. 

India and China committed to reduce tensions along LAC; Both sides to implement disengagement understanding of 6th June sincerely

India and China have emphasized the need for an expeditious, phased and stepwise de-escalation as a priority along the Line of Actual Control. Both sides have been engaged in discussions through established military and diplomatic channels to address the situation. Commanders from People’s Liberation Army (PLA) and Indian Army held a meeting at Chushul, on the Indian side yesterday for another round of talks.

This was the third senior Military Commander-level engagement to discuss issues related to disengagement at the face off sites along the LAC and de-escalation from the border areas. This is in keeping with the Agreement between External Affairs Minister Dr. S. Jaishankar and his Chinese counterpart during their conversation on 17th June. Both the leaders agreed that the overall situation would be handled in a responsible manner and both sides would sincerely implement the disengagement understanding of 6th June.

AIR correspondent quoting sources reports that the third meeting between the Lieutenant General-level officers of both the countries yesterday was long and held in a businesslike manner keeping in view the COVID-19 protocols. The discussions reflected the commitment of both sides to reduce the tensions along the LAC. The process of dis-engagement along the LAC is complex and in such a context, speculative and unsubstantiated reports need to be avoided.

Sources say, more meetings are expected, both at the military and at the diplomatic level, in future, to arrive at mutually agreeable solutions and to ensure peace and tranquility along the LAC as per bilateral agreements and protocols.

Defence Minister Rajnath Singh is likely to visit Ladakh tomorrow morning along with Army Chief General Manoj Naravane. He is expected to meet the brave hearts of the Indian Army who pushed back the Chinese forces during the face off which took place on 15th of last month in Galwan Valley. 

How Tik-Tok changed the World!!!

2020 has been a year of chaos, uncertainty and grief. A global pandemic, record unemployment and nationwide protests have left people reeling. Through it all though, there’s been TikTok, providing moments of levity and new dance crazes, interspersed with more serious commentary on the issues that we face.

New TikTok CEO Kevin Mayer Explains Why He Left Disney – Variety
TikTok, it’s like the party you want to be at, a t the moment. You’ll see hair tutorials, cooking tutorials. People can create challenges, they can create duets, they can interact, they can engage. TikTok is the most downloaded app of 2020. Since its global release less than two years ago, TikTok and its Chinese counterpart, Douyin, have amassed 800 million monthly active users, more than Reddit, Snapchat or Twitter. Its parent company, ByteDance, is the most valuable startup in the world. Its reach might surprise you unless you’re a member of Gen Z or the parent of one. But as millions scramble for connection amidst quarantines, more and more users of all ages are hopping aboard.

EXCLUSIVE: TikTok CEO Kevin Mayer to address 2,000 panic-stricken ...
The Chinese-owned app faces a slew of regulatory hurdles, privacy concerns and allegations of censorship. Amidst these struggles, it’s brought in a new CEO. This guy is Kevin Mayer. Formerly the Head of Streaming at Disney. That’s basically what Kevin Mayer’s first priority needs to be, is to make sure that Americans trust TikTok. In the end of the day , t hat may prove complicated. But in the short term, it hasn’t prevented tens of thousands of new users from signing up. The predecessor to TikTok was an app called Musical.ly. Founded in 2014, it provided a platform for users to create short, 15 second videos set to a song of their choice. The content mostly involved lip-syncing and dancing, and it took off quickly among preteens and teenagers within the U.S. This is an app that was built around the fact that there was music that was licensed to be used on this app. This was something that Musical.ly decided really to invest in, because they knew that music and sharing music was inherently social.

Reddit CEO claims TikTok app is 'fundamentally parasitic' and ...
In July 2015, a year after its launch, Musical.ly reached number one in the iTunes app store. It continued to grow and was bought by the Beijing-based startup ByteDance for one billion dollars in 2017. ByteDance already owned Tik Tok, a similar video sharing platform, and merged the two apps less than a year later. Now TikTok’s main office is in Los Angeles, California. They’re essentially an American startup that is subsidized by a successful Chinese tech company. As the app has grown, it’s given rise to a whole new pack of social media celebrities. Content is public by default TikTok, and therefore the algorithm that determines what appears on a user’s home page gives every creator the prospect to place their video in front of millions. Really what we saw was a different style of humor. It wasn’t the sketches that you saw on Vine, and it wasn’t longer-form YouTube videos. It was meme culture or like the general public’s take on a meme. What I enjoyed about it is there was some deeper humor in there if you were paying attention to the trends that were happening.
On TikTok, King uses creative video editing to make it look like he’s performing magic tricks, a skill which has earned him over 44 million followers, the second most on the app as of June 2020. But at 30, King represents the rare millennial that’s broken into TikTok’s top ranks. Many of the most followed users are in their teens, and lip syncing and dancing remain wildly popular. So I originally started when I was 14 years old, and so I started using my facial expressions and hand motions to make these like larger than life lip sync videos. And as I grew up, I think the app also grew up. Now there’s so much more that you can do. While Martin has found her niche with dancing and lifestyle content, she says there’s something out there for everyone. There’s like creators who are huge when it comes to comedy, some still do lip syncing, some cooking videos, tutorials. You can do whatever you want as long as it’s fun, it’s quick and it catches people’s eye. Stay at home orders have propelled the app’s rapid growth in the United States. The U.S. is third in terms of downloads and second in terms of revenue, and its influence continues to grow.
Viral dances and memes have propelled a number of songs to the top of the U.S. charts, most famously, Old Town Road in 2019 . And now the moms, dads and siblings of the TikTok o bsessed have began to get in on the trends also , learning dances and performing challenges together. You’re still laughing at them, but actually the fact that parents are getting on it, I mean they needed that demo so badly to even make it to this level that they’re at now. In order to build out a sustainable revenue model, e xperts say that TikTok eventually needs to attract older users. Advertisers are going after broader demographics and especially those with purchasing power. TikTok claims that all American user’s data is stored within the U.S. and is not subject to Chinese law, many security experts remain skeptical. Similar concerns exists in India, where data protection laws are weaker and thus citizens are more vulnerable. Regulators are going to be very weary of that separation. Most recently, the app received criticism for what it said was a technical glitch, in which post tagged with #BlackLivesMatter and #GeorgeFloyd appeared to have zero views when they actually have over two billion. And in the past, both India and Indonesia have instituted brief bans on the app due to concerns over inappropriate content like violence and pornography. Lastly, there are ongoing issues regarding children’s privacy.

TikTok Ban Hits Advertisers and Brands; CEO Mayer Addresses Indian ...

Experts say that TikTok’s long-term prospects depend upon its ability to keep users engaged while building out a sustainable monetization strategy. YouTube could be seen as a model in the way that YouTube shares advertising revenue with its content creators. Mayer’s background in streaming services also has both analysts and creators excited about what new forms of content may lie on the horizon. I have been begging TikTok to get into the streaming game. People have speculated that TikTok might get involved in original programming. To make TikTok sustainable, you’re going to have to do long-form content. I don’t see a version where you make 60 second videos forever and it stays cool for another two to three years. King also says TikTok’s live-streaming feature has room to grow. It’s super popular in China, but hasn’t yet taken off in the U.S. I think what’s next for TikTok is how they figure out how to make money, how they figure out how to create a home for advertisers, and how they make sure that content creators themselves want to stick around and don’t want to go jump off to whatever the next cool app is going to be.