The covid-19 pandemic has hit the world big time. This pandemic has already completed close to two years of it’s existence and has caused negative impacts on all types of industries, but it has hit hard on the small scale industries the most. India’s export business is largely based on the export of the Indian small scale industries products. About 80% of the small scale industries have been suffering from this pandemic and about 70% expect it to be recovered within a year and get back to pre pandemic levels. This pandemic has made these small scale industries rely on the government’s support in-order to kick-start from where they left or to even start off fresh.These small scale industries also have a big challenge ahead, to target customer audience, to expand and have market access, having accessibility to finance amongst others. This pandemic has also brought about new challenges with respect to credit granting facility, having the support of the market, ie customers and a need for technological advancements in-order to cope with the challenges. This pandemic has made the adaptibility getting postponed because of the various other health facility challenges as well as boosting the economy challenges faced by the government, it’s their priority right now.

There are certain ways in which the government and other private agencies can tackle these challenges and boost the trust of the small scale industries on the government and the economy. These are my views on how the government can tackle these:

1. Focus on the financial system of these small scale industries and allocate enough funds in-order to boost these industries in creating products and services and delighting customers.
2. Bridging the gap between customers and producers and considering all the value chain activities with the attempt of deleting the activities which have no value.
3. Customers need to shop from all the wholesalers and retailers in-order to boost their sales and stock up in-order to increase the production of these goods and services and and balance the demand and supply chain.
4. Government should focus on providing incentives to these small scale industries so that they do not fall into the category of sick units and stope their establishment. These incentives will also boost the economy and the small-scale industries owners in giving services to the society.
5. Government as well as private industries can focus on providing technological advances in terms of distribution of products and services and creating a consumer forum for solving grievances of their customers, and also focus on creating marketing strategies to boost their sales.
6. A lesser cost advertising strategy can be implemented by the small scale industry owners in-order to boost their sales and attract their customers and create a market for production and distribution of goods and services. It can also start off within their locality and their friend’s cum acquaintances. Word-of-mouth marketing can generate good sales and services and reviewing the products quality and servicing to the owner and different groups and peers will ensure that there is an expansion of the customers within the area.
7. Delivery of goods and services can be done through applications like dunzo, swiggy,etc. due to the ongoing condition in the country and this will also generate good revenue to the delivery executives and adds advantage to it’s customers.

Over 82% of small businesses had a negative impact during …

https://www.livemint.com › companies › news › over-8…

https://timesofindia.indiatimes.com/blogs/agyeya/covid-19-affect-on-micro-small-and-medium-enterprises-msmes/

What is life actually?

If we want to perceive the value of quote, first we must enrich our mind with the meaning of life.

Life is the aspect of existence that processes, acts, reacts, evaluates, and evolves through growth (reproduction and metabolism). The crucial difference between life and non-life (or non-living things) is that life uses energy for physical and conscious development.

Life exits in various forms such as animals, plants, fungi, bacteria, protozoa and so on. Our life on Earth is very short, which confines different kinds of experiences. It depends on each individual how they run-over each  circumstances and fetch meaning to their lives

What could be the real meaning of life ?

The meaning of life may have many biological answers. If we ask a scientist , what is the real meaning of life he may tell “a self-sustaining chemical system capable of Darwinian evolution”.

Psychologically , each man is questioned by life; and he can only answer to life by answering for his own life; to life he can only respond by being responsible.

So, let us not ruin our life by doing unwanted things. Let us design our life in the best way we want and also crave for the best design which is to be laid in our life!!

Let us understand the purpose of our lives

Each one in this world has individual destination in their life. Each of us work hard to reach that destination through education, etc. To reach our goal and to prosper in life  we must be ready to face  obstacles and challenges which may come in different forms. If we want to overcome our challenges, we should possess a strong mind and will. One will have a strong mind if he/she understand each and everything clearly in their life. So for all these, we need to be happy and satisfied in our life, which also keeps our mind healthy and stable. A stable mind can help us make right decisions and motivates us to face  obstacles in our life.

Yes!! At last the purpose of life is to be HAPPY which makes us healthy, feels motivated and keeps us strong.

Let us have a look on the benefits of being happy

Happiness is a broad term that describes the experience of positive emotions, such as joy, contentment and satisfaction. Emerging research shows that being happier doesn’t just make you feel better — it actually brings a host of potential health benefits. Now a days a healthy immune system is mandatory to all. Research has shown that being happier may help keep your immune system strong. Isn’t that interesting? So let us all stay healthy!! And safe.

Being happy may help reduce stress level which we all knew. Stress increases levels of the hormone cortisol, which can cause weight gain, disturbed sleep and high blood pressure. Happy people tend to produce lower levels of cortisol in response to stressful situations. Being happy may also reduce our blood pressure which keeps our heart healthy. The best part is being happy even extends our life span. That sounds great!!! Happiness is one of the most important aspect of positive psychology. Therefore let us stay happy and pursue our goal in life which gives us meaning and purpose of our life.

“The purpose of our lives is to be happy ” said by Dalai Lama has deep meaning in it.

If we have the will to understand it and practice it, surely we would have  a wonderful life.

STAY HAPPY FOREVER !!!!!

Krishnapatnam village in Andhra Pradesh’s Nellore district witnessed a large gathering for a ‘miracle’ Covid-19 drug.

Even though there is no scientific evidence that says the drug is effective, people gathered in the village to collect the Ayurvedic ‘cure’ made by an elderly practitioner B Anandaiah who also stays in the same village. He claims that his drug is an effective cure for Covid-19.

He does not have any professional training and said he made the drug out of ‘experience’. He is now distributing the drug for free in his village.

Even though some people claimed the drug was effective, a preliminary test done by Ayurvedic Lab at Vijayawada found the drug was generic in nature and has no adverse effect. A detailed report is awaited.Dr. Rajalakshmi, the DMHO of the Nellore district, has pointed out the large gathering amid the lockdown and hinted at the possibility of a further spread of Covid due to such crowding.Andhra Pradesh is one of the states worst hit by Covid-19 and a lockdown is in force till the end of the month to curtail the spread.

Rights go with duties. Every citizen owes much to the society he lives in and the society in turn also owes to him. The citizen should have the right of protection of life, liberty and property, freedom of speech, sanctity of the home, association and religious faith. Education, medical help, employment, disability or old age benefits are also some other rights a citizen should have. Among the other rights are also included the right to exercise franchise to elect the government.

If the citizen has his rights, he has his obligations and responsibilities too. The first and foremost obligation of a citizen in allegiance to the state. He must stand by the government to resist enemy attack to prevent foreign domination. A citizen is further obliged to cooperate with the government in running the administration and maintaining law and order. For running a government, money is needed and the citizens should, pay their own dues properly.

The citizens should observe discipline to maintain a good civic life. Every citizen must extend his or her hands to others who need them. Individual freedom is a precious thing no doubt, but it is our duty not to encroach upon other’s freedom.

Covid 19 pandemic hit the globe unprepared – and then we were forced to transition into the working from home setups. Not being able to physically meet at the workplace, we’ve started to accept having get-togethers and meeting via online video communications platforms. Though we have to accept that the work-from-home scenario has helped in a lot of ways, especially in connecting people from different parts of the globe and connecting them when they were not able to physically travel because of the lockdown. Despite all its advantages, we will have to agree that working from home isn’t equal to the earlier times when we worked inside the office premises. Like every coin has two sides, along with its pros, working from home has its disadvantages. Let’s have at look at them –

1. A lesser balance between work and personal life – When working from the office it’s easier to strike a balance between work and personal life – mostly once you left the office building you didn’t engaged in office work again till the next day. But now with work from home – we find ourselves always busy on a work call even later than office hours. With the physical transition of traveling to the office missing, the line between our work and personal life is also blurred.
2. Lack of social life and feeling isolated – Not getting to meet our colleagues face to face, lesser social and human interaction end up making us feel isolated. More than half of the people have also reported increased loneliness because of working from home.
3. Decreased motivation levels – You would generally make efforts to wake up early and look presentable while you were travelling to office every day. On the contrary, when at home we might just laze around in our pajamas all day, maybe sleep in the time we earlier used to dress up and get ready. This decreases our motivation, and we are generally less interested in the X-factor in the day – as the routine is pretty much the same each day.
4. Lack of teamwork- Evidence finds that working from home can have negative effects on our thinking abilities as a team. When physically together, it’s easier to collate the brilliant ideas from each person in the team, help each other, and build rapport with the members. These seem to be missing when the only mode of communication for the team virtual.
5. Presence of domestic distractions – Working from home has added difficulties, including the distractions from our home and the surroundings. Maybe you have someone in your family watching the TV in in front of you, or your children are demanding your time when you are in the middle of an important meeting. These distractions are absent while you are on the office premises which is designed in a way to let you work at your highest level of productivity.
6. Decreased productivity and increased coordination costs – A study has shown that even though the number of hours worked while working from home has increased post the pandemic, the productivity levels have decreased. Extra efforts have to be made for the communication, coordination, and collaboration between the team in the virtual setting – affecting the productivity levels of the employees.

Though being safe and at home is definitely the priority right now, I’m sure most of us can’t wait to get back to our offices once the pandemic is over. Even with the few cons of working from home, we cannot be less appreciative of it and how it has let us to continue working in these difficult times.

The 20^th and 21^st century have seen ginormous revolution and advancements in the field of industrialization and technology. The volume and amount of technological products and services that we use today and the vast scale of industrial development have surely made our lifestyle luxurious and hassle-free, but this face of evolution has surely taken its toll on the environment. Here, we discuss what is carbon footprint, the causes, how it affects climate change and a few ways and methods to decrease it.

What is Carbon Footprint?

According to WHO, “A carbon footprint is a measure of the impact your activities have on the amount of carbon dioxide produced through the burning of fossil fuels and is expressed as a weight of CO2 emissions produced in tonnes”. The New York Times describes it as “A carbon footprint is the total amount of greenhouse gas emissions that come from the production, use and end-of-life of a product or service. It includes carbon dioxide — the gas most commonly emitted by humans — and others, including methane, nitrous oxide, and fluorinated gases, which trap heat in the atmosphere, causing global warming.” These emissions are a result of an individual’s usage of basic amenities like transportation, housing and food and other technologies. For millions of years, these greenhouse gases present in proportion in the Earth’s atmosphere have kept the climate warm and conducive for habitation, but their huge emission levels have ended up heating the Earth beyond safe limits and have drastically affected its climate. Greenhouse gases trap heat released mostly from human activities like burning fossil fuels for heat, electricity, transportation, industries as well as agricultural, commercial and domestic activities. These unwanted levels of greenhouse concentrations cause complex shifts in the normal environmental cycle, leading to climate change and rising temperatures on the planet. Climate change has adverse effects on the environment resulting in extreme weather effects, shifting wildlife populations, melting glaciers, rising sea levels, change in precipitation, ocean acidification due to acid rains and a number of respiratory diseases from smog and air pollution due to entrapment of carbon dioxide, monoxide and other gases in the atmosphere.

How can we bring about reduction in the carbon footprint?

Well, a lot of efforts will go into almost restoring the natural balance of the environment and climate. But as they say, charity begins at home! Every individual can take small steps to reduce their carbon footprint and make a huge difference in the years to come. For instance, we can keep a daily check on our personal and household carbon footprint via Carbon Calculators, make a plan based on the provided reduction recommendations, and act upon solutions like limit unwanted use of electricity, heat and other products. LED lights are known to use 85% less energy and run 25% longer than conventional incandescent lights. Switching to energy efficient sources will surely help reduce our greenhouse emissions. Choosing to buy sustainably also helps. We can minimize the use of resources emitting greenhouse gases, reduce discarding non-biodegradable products and create awareness amongst our colleagues and co-workers about the same at our workplace.

Various reports stated that carbon emissions from transportation surpassed emissions from electricity generation as a top source of greenhouse gases. Going carless for a year could save about 2.6 million tonnes of carbon dioxide, according to 2017 study from researchers at Lund University and the University of British Columbia — that’s a little more than a roundtrip transatlantic flight. So, to reduce these emissions effectively, we can minimise the use of personal vehicles, keep maintenance of the vehicles regularly, travel by public transportation as much as possible or car-pool to the workplace, or invest into a better option – electric (green) vehicles!

A lot of energy is used up for our food production and consumption methods. We can reduce this energy usage by eating better and less processed food, lessening wastage, using decomposable plates and utensils rather than plastic ones, etc.

On a greater scale, optimizing industrial processes and changing to more sustainable ways of manufacturing goods, adopting renewable energy sources for daily use and creating policies to bring about reduction in the carbon footprint are necessary to reverse detrimental effects to the environment and climate in the coming decades.

Do you remember someone from a party long back who had an everlasting impression on you because of their charismatic presence? It might happen at times that you meet people with great personalities and persona. This might want you to leave a similar impact on the people around you as well. It is always great to develop your personality and attitude which makes you more likeable. This is also why we keep looking for tips and ideas to keep improving our personality. Developing your personality means improving your behaviour and other personal traits, which makes people want to be with you. Personality should not be confused with looking beautiful or handsome, instead its the way you carry yourself and the impact you make in a room full of people. Wherever you go, be it to any competition or interview or even a social event, your personality plays a very important role in your success and growth. This is why brushing up your personality is important. While there also are a lot of personality development courses available, following these tips might help you develop your personality yourself-

1. Dress well –

The way you carry yourself is very important in making a mark on the people you are around. Would you want to be around someone who wears un-ironed, shabby unclean clothes? That makes the person in front of you feel that you have taken no effort to look presentable. Dressing well is very important to make that first impression count.

2. Communication skills –

Talk politely, yet be interesting. Being able to engage the other person in the conversation while keeping it flowing is important. Keep brushing up your knowledge to help you be well-equipped with all the information required to keep conversations meaningful. 

3. Self-belief –

Self-belief is a very important factor determining one’s personality. You will only interest another person or make a mark on them when they remember you as someone who is strong-headed and trusts their actions. Having self-belief is extremely essential, it gives off an intoxicating aura. That captivates others and want them to be around you.

4. Not fearing change –

Remember change is the only constant. Sticking to something just because you are comfortable and you fear change will never let you grow. Embrace the change, because only when things change do they improve too. Remember you are the author of your life, and you have the power to carve for yourself the personality that you aspire to be. Do not fear and be open to changes in life.

5. Be confident and positive –

Be confident – as that makes you ready for all challenges in life and also the other spheres of life. It makes you reach your full potential, as you do not question your abilities. Have a confident attitude and positive mindset and that will reflect in the way you look at things, be it the most difficult problems. This mindset will surely have a positive impact on your body language and the way you tackle your problems, enhancing your personality.