The Smart City mission

·       
The Smart
Cities Mission is a creative and recent project by the Indian government that
aims to promote local development and use technology to produce smart outcomes
for citizens in order to increase economic growth and improve people’s quality
of life.

·       
A
“smart city” is one that has the fundamental infrastructure necessary
to provide a respectable standard of living as well as a healthy and
sustainable environment.

·       
It
consists of the most fundamental infrastructure, such as a sufficient supply of
water, energy, sanitary facilities that are sustainable, solid waste
management, effective urban transportation, reasonably priced housing, and
strong IT connectivity and e-governance.

·       
The most
urgent demands and life-improving potential are the focus of Smart Cities.

·       
To alter
things, they use a variety of strategies, including public-private
partnerships, best practices in urban planning, digital and information
technology, and policy change. They constantly prioritize people.

 


Its main Objectives

 

·       
The goal
of the Smart Communities Mission is to “promote cities that provide basic
infrastructure, give its residents a respectable standard of living, a clean
and sustainable environment, and the implementation of ‘Smart’ Solutions.”

·       
The
objective is to look at compact regions and construct a repeatable model that
will operate as a lighthouse for other aspirant cities, with an emphasis on
sustainable and inclusive development.

·       
The goal
of the Smart Cities Mission is to provide models that can be used to create
similar Smart Cities both inside and outside of the Smart City. This will help
the country as a whole.

 

COVERAGE
AND DURATION

 

The Mission will last for five years and encompass 100 cities (FY2015-16
to FY2019-20).

Following a review by the Ministry of Urban Development (MoUD), the
Mission might be resumed after incorporating the lessons learned.

 

FINANCING
OF SMART CITIES

 

The Central Government wants to provide financial support to the Smart
City Mission in the amount of Rs. 48,000 crores over five years, or on average
Rs. 100 crores per city each year. The Smart City Mission would be run as a
Centrally Sponsored Scheme (CSS).

The State/ULB will be required to provide an equal amount on a matching
basis, making almost Rs. 1 lakh crore in government/ULB funds available for the
creation of smart cities.


Progress up
until now

 

1.     
89 cities
have been chosen three years after the announcement, yet little has changed in
terms of urban transformation.

2.     
A few
cities have approached the challenge with seriousness. Pune has started by
issuing municipal “smart city” bonds in order to raise money.

3.     
An urban
knowledge center, a high-tech transit signal system, and a multimodal railway
hub have all been introduced in Bhubaneswar.

4.     
Through a
command and control center, the New Delhi Municipal Corporation has begun
implementing mini-sewerage plants, Wi-Fi-activated “smart” street
lighting, and city surveillance systems.

5.     
However,
most cities are still having trouble with their initial planning, and project
financial close is still a ways off.

6.     
More
crucially, little has been done to identify and describe private investment.

 

Concerns/Challenges
faced by the Indian government

 

1.     
Smart
cities serve as specialized vehicles that have broken away from conventional
urban governing frameworks.

2.     
Instead of
a citywide inclusive development, it may result in the development of
particular regions.

3.     
Governments
at the state and local levels lack the fine-grained data or the analytical
tools necessary to comprehend the changing requirements of their constituents.

4.     
Despite
the fact that India’s Smart Cities Mission has identified over 20 priority
areas, the interventions made by the appropriate organizations are ineffective.

5.     
Inadequate
attention is paid to how urban municipal bodies operate.

6.     
Only
around 3% of the urban regions connected to these smart cities will use the
Area Based Development strategy, which involves building a sewage system
somewhere or a network of roads in another city.

7.     
Urban
local governments are understaffed and unprofessional on both a technical and
human level.

 

Conclusion

 

On the way to smartness, there are undoubtedly
many opportunities for immediate gains that can be seized with an agile
approach to policy.

Instead of focusing solely on a
technology-driven vision, the plan should acknowledge that diverse and
supportive settings are essential to a city’s lively vitality.

The wise course of action involves having clean
common areas, simple movement, and a foundation of dependable civic services.

It is crucial to concentrate on local governance
as urbanization becomes more prominent in the discussion of global policy.

Destructive Habits: Bias

There are many habits that destroy your mental peace, happiness and mostly you. Some of them are usually with different addictions or because of people but what destroys you as a person depends on how you view things and people around you. Your environment is what shapes you but to be different, you have to do it by yourself. 

The most common habits have become common because we are more focused elsewhere than ourselves. To be a better version of yourself, you need to view your flaws and work on them.

  1. Spotlight Effect: We overestimate how much attention people give to our words and appearance. Imagine you said something but it felt wrong after it came out. In reality, everyone only remembers it for the moment and immediately moves to the next topic. We ponder over it for days, forgetting that others don’t care as much as we do about it.

Example: “The red shoes don’t match the outfit at all! I guess the guys are laughing because of it”

*Red shoes matched the outfit better than you imagined*

Truth: No one cares about you as much as your loved ones do. Everyone is just a temporary traveler in your life and you have to be okay with it. Dress how you want and be how you want to be. 

  1. Status Quo Bias: We prefer for things to be the same; usually change is viewed as a negative aspect of life. If you adopt a new habit that cuts out something from your life, you immediately feel guilty of not being able to manage it, so you quit your new habit for the old one because it feels more comfortable.

Example: “I like to paint, but the classes are on Friday, I won’t be able to party! I can always paint later so let’s party now!”

*Proceeds to miss out on an amazing experience*

Truth: Change is hard. To adapt to a new routine and new place is always difficult and your mind is stuck on the old routine, but only then do you learn more about yourself. You may like to paint now, but when you explore it, you may not want to put the brush down! You need to explore that change for a while to know more about yourself.

  1. Zeigarnik Effect: We focus more on the incomplete tasks than the ones that have been completed. Sometimes, we forget to see that we have accomplished many things on the way, and we focus on the ones that we have not accomplished yet. It pushes you to feel bad that you are not able to do anything. 

Example: “Bro I lost the Table-Tennis Pan-India Semi-finals! I feel so like I can’t do it anymore”

*Came so far by winning championships and tournaments*

Truth: You have to see where you are today. Look behind you and see the different hurdles you had to come across. You didn’t cross them just to go back did you? It does feel bad to not achieve something the first time you try it, but when you achieve it, after toiling for some time, the fruit is incomparable.

  1. Pessimism Bias: We tend to overestimate the possibility of negative outcomes. We always have a small part of your mind that searches for a negative outcome. What you see and ask for, is what you get and have. You will increase the chance of losing the opportunity if all you see is losing it.

Example: “I feel like I will lose this chance to be head of department, there are so many others who are way more qualified.”

*Loses opportunity because it messed with your confidence and screwed your interview*

Truth: What energy you put out, is what you usually get. Sometimes, you lose opportunities, but don’t dwell on the wrong aspects. You may not have the necessary qualifications but the way you portray yourself is what gets you opportunities.

  1. Sunken-Cost Fallacy: We invest more in things that have cost us something, even if we have negative outcomes. We feel that if we invest more, the difference can be recovered with just a little gain.

Example: “My portfolio is down by 25%! I will invest 50% of it so with a 25% gain, I can recover the loss”

*Proceeds to lose more because the stock market is in a bear phase*

  1. Self-serving Bias: Our failures are situational but our success is our hardwork’s result. We view that our failures are determined by external factors and our success is because of us. It is also difficult to ascertain what caused success or failure on the spot so we divide it based on the result.

Example: “I lost the game because the opponent was too strong. I got the best player of the match because I practiced well”

*Opponent won because of your overconfidence in your practice*

“The eyes sees only what the mind is prepared to comprehend.”

~Robertson Davies

Sometimes, we see these habits recurring but we don’t want to change because we feel it will make others dislike us. By changing, you are not making your friends feel bad but giving them a chance to understand that it’s time to improve. It’s time to make yourself the person you always wanted to be. Everyday is a learning step and only then can you improve. These habits of biasing situations have a lot of effect on where you are and where  you want to be.

This post has been inspired by Ankur Warikoo. You can check his post on LinkedIn here!

This was a delight to write about. I hope you have found this article interesting and let me know about your thoughts on this. Keep on smiling!

Destructive Habits: Bias

There are many habits that destroy your mental peace, happiness and mostly you. Some of them are usually with different addictions or because of people but what destroys you as a person depends on how you view things and people around you. Your environment is what shapes you but to be different, you have to do it by yourself. 

The most common habits have become common because we are more focused elsewhere than ourselves. To be a better version of yourself, you need to view your flaws and work on them.

  1. Spotlight Effect: We overestimate how much attention people give to our words and appearance. Imagine you said something but it felt wrong after it came out. In reality, everyone only remembers it for the moment and immediately moves to the next topic. We ponder over it for days, forgetting that others don’t care as much as we do about it.

Example: “The red shoes don’t match the outfit at all! I guess the guys are laughing because of it”

*Red shoes matched the outfit better than you imagined*

Truth: No one cares about you as much as your loved ones do. Everyone is just a temporary traveler in your life and you have to be okay with it. Dress how you want and be how you want to be. 

  1. Status Quo Bias: We prefer for things to be the same; usually change is viewed as a negative aspect of life. If you adopt a new habit that cuts out something from your life, you immediately feel guilty of not being able to manage it, so you quit your new habit for the old one because it feels more comfortable.

Example: “I like to paint, but the classes are on Friday, I won’t be able to party! I can always paint later so let’s party now!”

*Proceeds to miss out on an amazing experience*

Truth: Change is hard. To adapt to a new routine and new place is always difficult and your mind is stuck on the old routine, but only then do you learn more about yourself. You may like to paint now, but when you explore it, you may not want to put the brush down! You need to explore that change for a while to know more about yourself.

  1. Zeigarnik Effect: We focus more on the incomplete tasks than the ones that have been completed. Sometimes, we forget to see that we have accomplished many things on the way, and we focus on the ones that we have not accomplished yet. It pushes you to feel bad that you are not able to do anything. 

Example: “Bro I lost the Table-Tennis Pan-India Semi-finals! I feel so like I can’t do it anymore”

*Came so far by winning championships and tournaments*

Truth: You have to see where you are today. Look behind you and see the different hurdles you had to come across. You didn’t cross them just to go back did you? It does feel bad to not achieve something the first time you try it, but when you achieve it, after toiling for some time, the fruit is incomparable.

  1. Pessimism Bias: We tend to overestimate the possibility of negative outcomes. We always have a small part of your mind that searches for a negative outcome. What you see and ask for, is what you get and have. You will increase the chance of losing the opportunity if all you see is losing it.

Example: “I feel like I will lose this chance to be head of department, there are so many others who are way more qualified.”

*Loses opportunity because it messed with your confidence and screwed your interview*

Truth: What energy you put out, is what you usually get. Sometimes, you lose opportunities, but don’t dwell on the wrong aspects. You may not have the necessary qualifications but the way you portray yourself is what gets you opportunities.

  1. Sunken-Cost Fallacy: We invest more in things that have cost us something, even if we have negative outcomes. We feel that if we invest more, the difference can be recovered with just a little gain.

Example: “My portfolio is down by 25%! I will invest 50% of it so with a 25% gain, I can recover the loss”

*Proceeds to lose more because the stock market is in a bear phase*

  1. Self-serving Bias: Our failures are situational but our success is our hardwork’s result. We view that our failures are determined by external factors and our success is because of us. It is also difficult to ascertain what caused success or failure on the spot so we divide it based on the result.

Example: “I lost the game because the opponent was too strong. I got the best player of the match because I practiced well”

*Opponent won because of your overconfidence in your practice*

“The eyes sees only what the mind is prepared to comprehend.”

~Robertson Davies

Sometimes, we see these habits recurring but we don’t want to change because we feel it will make others dislike us. By changing, you are not making your friends feel bad but giving them a chance to understand that it’s time to improve. It’s time to make yourself the person you always wanted to be. Everyday is a learning step and only then can you improve. These habits of biasing situations have a lot of effect on where you are and where  you want to be.

This post has been inspired by Ankur Warikoo. You can check his post on LinkedIn here!

This was a delight to write about. I hope you have found this article interesting and let me know about your thoughts on this. Keep on smiling!

Feed your soul with some Astronomy….

Astronomy is a subject that produces a spark in everyone. Who doesn’t like gazing at the stars with awe or secretly trying to make a wish when looking at the falling stars or more precisely ‘meteors’ . As it is famously said-

You are not a human being looking at the Universe but the universe looking itself in human form .

Some say, time travel is impossible but often we don’t realise that when gazing at the night sky , you are literally looking millions of years into the past. This thought can make anyone’s heart dance and excite them to explore such a gigantic cosmos.

Astronomy takes your imagination to the next level. We are connected to this field since the arrival of human on this planet. From ancient times , farmers used sky to decide the sowing seasons of crops, astrologers for predicting fortune and astronomers for making calendars and navigation routes for ships. Our ancestors knew the significance of Sun and thus worshipped it. The ancient Mayan Civilisation and Egyptians constructed the pyramids in such a way that their location coincided with that of the positions of the Constellations above.

Certainly this suggests that Astronomy is in our blood . Renowned astronomer Carl Sagan quoted “ The Cosmos is within us. We are made up of star stuff. We are a way for the Universe to know itself.” By studying Astronomy , you understand there are no limitations to what we can achieve, you surrender yourself and your ego before this humongous Cosmos, you feel free and connected to the Nature. If one is interested in going to the depths of this field , one can follow these tips:

1) Be curious- Curiosity kills fear more than courage will ever do.

2) Be patient- Good things take time.

3) Seek knowledge and wisdom- Your soul is most happy when you are in a learning state.

4) Be truthful- A scientist must always be truthful to herself/himself and to the world. Truth is the ultimate thing that a being chases.

5) Be fearless- Know in your mind that you are as old as this Universe and there is nothing to be afraid of because we all are essentially same at the root level.

Always be hopeful because somewhere in this vast universe something incredible is waiting to be known.

Summary of Union Budget 2021-22




The Union Minister for Finance & Corporate Affairs, Smt Nirmala Sitharaman presented the Union Budget 2021-22 in Parliament today, which is the first budget of this new decade and also a digital one in the backdrop of unprecedented COVID-19 crisis.

This year’s Budget lays focus on the seven pillars for reviving the economy – Health and Wellbeing, Physical and Financial Capital and Infrastructure, Inclusive Development for Aspirational India, Reinvigorating Human Capital, Innovation and R&D, and Minimum Government Maximum Governance. Several regulations around the securities market are proposed to be merged as a single code. Several direct taxes and indirect taxes amendments were also proposed.



Our FM starts the budget2021 announcement by mentioning the challenges during the pandemic and the vision of the Pradhan Mantri Garib Kalyan Yojana.
FM says that India has two vaccines made available and two more will be made accessible soon.
FM reiterated that the government is fully prepared to support the economy’s reset.
FM says the Budget2021 is based on 6 pillars.
Starting with healthcare & wellbeing:
Spending’s been increased
New scheme with an outlay of Rs.64K crore to be spread over 6 yrs
The above is in addition to the National Health Mission.


Support to rural & urban health centres
FM announces the Jal Jeevan Mission with an outlay of 2.87 lakh crores aiming to provide full-fledged water supply to all urban local bodies with household tap connections.
The FM proposed Rs1.41 lakh crores over a period of 5 Years for the Urban Swacch Bharath 2.0.


An amount of Rs.1.47 lakh crores, over a 5-year-period, from 2021 has been assigned for initiatives such as wastewater treatment, reduction in plastic waster, reduction in pollution and the like.
The Scrapping Policy has been announced in the Budget2021. The voluntary vehicle scrapping policy aims to remove inefficient vehicles so as to reduce vehicular pollution and oil import bills.
FM proposes an amount of Rs.35000 crore to manufacture and make accessible the COVID19 vaccine.


To strengthen nutritional content, delivery, outreach, and outcome, Government will merge the Supplementary Nutrition Programme and the PoshanAbhiyan and launch the Mission Poshan 2.0. Government will adopt an intensified strategy to improve nutritional outcomes across 112 Aspirational Districts.



Universal Coverage of Water Supply and Swachch Bharat Mission:

The Finance Minister announced that the JalJeevan Mission (Urban), will be launched for universal water supply in all 4,378 Urban Local Bodies with 2.86 crore household tap connections, as well as liquid waste management in 500 AMRUT cities. It will be implemented over 5 years, with an outlay of Rs. 2,87,000 crore. Moreover, the Urban Swachh Bharat Mission will be implemented with a total financial allocation of Rs 1,41,678 crore over a period of 5 years from 2021-2026. Also to tackle the burgeoning problem of air pollution, government proposed to provide an amount of Rs. 2,217 crore for 42 urban centres with a million-plus population in this budget. A voluntary vehicle scrapping policy to phase out old and unfit vehicles was also announced. Fitness tests have been proposed in automated fitness centres after 20 years in case of personal vehicles, and after 15 years in case of commercial vehicles.



Physical and Financial Capital and Infrastructure:

AatmaNirbhar Bharat-Production Linked Incentive Scheme

Finance Minister said that for a USD 5 trillion economy, our manufacturing sector has to grow in double digits on a sustained basis. Our manufacturing companies need to become an integral part of global supply chains, possess core competence and cutting-edge technology. To achieve all of the above, PLI schemes to create manufacturing global champions for an AatmaNirbhar Bharat have been announced for 13 sectors. For this, the government has committed nearly Rs.1.97 lakh crore in the next 5 years starting FY 2021-22. This initiative will help bring scale and size in key sectors, create and nurture global champions and provide jobs to our youth.



Textiles:

Similarly, to enable the textile industry to become globally competitive, attract large investments and boost employment generation, a scheme of Mega Investment Textiles Parks (MITRA) will be launched in addition to the PLI scheme. This will create world class infrastructure with plug and play facilities to enable create global champions in exports. 7 Textile Parks will be established over 3 years.

Thus, the budget was widely acclaimed and appreciated.

Education a right of everyone but a gift for poor

Education the solution for every problem in this world. If you are educated you know how to manage difficult time in a better way then others. Education is not only provided in school but it also present all around you.

The context of education is very wide, you can’t say that education is only provided in schools and colleges. By education you’re mean that you learn from your surrounding not only bookcase knowledge. A person who never went to school doesn’t mean that he don’t have knowledge of anything.

At present to the covid-19 situation there are millions of children who had lost the access to education, because they are not having digital devices to have their online Classic in even their schools are shut off.

Today we are having so many excuses for online classes like we’re having strain in eyes, neck, headache etc. I don’t mean mad they are not genuine but, these are not as hard as you are not getting education. You are fortunate in now to continue your education even without going to school but many in this world a not so fortunate.

There are many example synthesis world who had sacrifice a lot just to get educated. One of them is Malala Yousafzai who was ready to get shot from gun just to get educated.

So whenever you feel like you don’t want to study just think about them and you automatically will get an inspiration and a sense of gratitude that you are having so many resources that your education is not getting any hindrance.

We and government together should take step that gift access of education to everyone in your country or in the world. We can donate our old book, pencils and other stationaries to them and that will be a small step from our side but will make a big difference for them.

The problem of poverty in India

In India, poverty is presently estimated by fixing a poverty line based on a differentiated calorie-norm. This means that the level of poverty depends upon the capacity of a person to purchase food and a person who can buy specific amount of food to cross the poverty line margin for nutrients and calorie intake is above the poverty line. Whereas, the person who cannot buy enough food to meet the required nutrition value of calories and carbohydrates is below the poverty line. This level is not the correct parameter to check the level of poverty.

A task force of the Planning Commission in 1979 defined the poverty line as that per capita expenditure at which the average per capita per day calorie intake was 2400 calories in rural areas and 2100 calories in urban areas. Average per capita expenditures incurred by that population group in each State which consumed these quantities of calories, as per the 1973-74 survey of NSSO, were used as the poverty lines.

The debate on the extent of poverty in India has been a matter of global interest in the recent years. The primary reason for the global interest in the debate is that the levels of poverty in India and China have come to exert significant influence over the trends in world poverty itself.

Within India too, there has been growing contestation around poverty estimates, particularly in the period of economic reforms. First, there are persistent disagreements among economists on whether the rate of poverty decline after economic reforms was slower than in the preceding period. Secondly, the shift to targeted, rather than universal, welfare schemes has witnessed the use of poverty estimates to decide on the number of households eligible to access these schemes. The report of the Expert Group on the estimation of poverty, chaired by Suresh Tendulkar, is the latest input to the “Great Indian Poverty Debate.”

It is to be noted here that many subsidies and programs are launched by the government but these additional increments do not reach the actual people that are in need of them. Instead it is sent back to the businessman and thus a lot of profit is earned on these subsidized goods. Thus, to lower the level of poverty in India, schemes have to be launched in order to directly benefit the people in need.

The Hindu states that, “A final issue with the report, of much long-term consequence, relates to the wisdom of abandoning the calorie norm. It is indeed true that the levels of calorie intakes are not well correlated with nutritional outcomes. However, abandoning the calorie norm altogether and taking solace from the fortuitous fact that calorie intakes appear adequate at the new poverty lines is an arbitrary proposition. It is unclear whether there is any basis, theoretical or empirical, for this relationship to hold true across time.”

The Tendulkar Committee has pitched for a policy position that is stranded between the harsh realities of poverty in India and the fiscal conservativeness of a neo-liberal framework. The real challenge lies in preserving the positives from the report, and strongly persisting with the demand for a universal social security system.


Written by: Ananya Kaushal

Growing Up Is Fun But Really Stressful By An Adolescent

College is one of the most important phases in any person’s life. There are some who enjoy these days by going to parties and watching movies and simply enjoy themselves, there are others who have to work and provide for to a family at the same time. This period, like any other period, in a person’s life goes through in phases and with each phase comes an increasing level of stress. Some stress is good and is necessary, it is termed as Eustress. It is the minimum level of stress that keeps us motivated to do our best and thus is positive in nature. Some stress is negative and its constancy can cause us much harm, this kind of stress is known as Distress.

The first change that occurs with college is the absolute freedom we receive, and we are not always use to it and get carried away in the process. Important decisions are to be made, like what courses to choose and what career to follow? Whether to live at home or in a hostel? Students have to develop an ethical value system that is best suited to them. Once the courses are chosen, the most common reason for stress is grades. The students put themselves under a lot of pressure to perform better, the professors often tend to side

the ones who score high marks rather than focusing on how much the students learn, the pressure to perform together with the pressure to impress could lead to a lot of stress. Students who enter college on scholarship programs or those from low socio economic status who have the responsibility of caring and providing for the family, suffer the most. Some of them even take up part time jobs that leave them no time to relax.

Next in line are friends. Friends are the most important part of any ones life. Friends give our life meaning and to some extent help us find our inner self. Making new friends and adjusting with their lifestyles is never easy. Sometimes it may lead to change in the value system. In the shoes of a non-smoker, “Do I really need to smoke to fit in the group?” Sometimes individuals change their entire perspective on life. Deciding on giving in to peer pressure or to stick with your own values and judgments often lead to conflict and stress.

Love is another important change in an adolescent’s life. There are different kinds of lovers. There are some who feel love is a game. Some feel it is something which would make them cool. Some are just flirting and then there are those who think love is eternal and forever. With these different perspectives sometimes different kinds of lovers get together. This could lead to a lot of stress. From one of my heart broken friends I got this, “My boyfriend

thinks love is just another game in life. If you are strong enough you will win the game or else you are a looser. Sex is just another parameter just like cloths or shoes in life.” Many times sex is misunderstood and misused as love. Sometimes girls feel pressurized into being physical on the demand of their boyfriends. Sometimes it can lead to date rape or sexual harassment also. Most girls get too embarrassed to talk about it or seek much needed help; this resistance is very harmful to their mental and physical health.

With love and relationships come break-ups. Breakups are never easy. It can lead to self doubt, feeling depressed, and can sometimes also lead to a negative and poor self image. By the age of 17, most of the college students have had their heart broken and fallen in love all over again. By the time they are 18, they face different kind of stressors. Now they are official adults and have far more responsibilities. There is a conflict inside of them, as they

are not children and not totally adults. They have to find socially accepted ways to express themselves.

This is a period where adolescents usually face identity confusion. They are in the process of making an individual identity based on their on values. Sometimes these values go against the values of their parents and family systems. In a typical Indian society, there are a lot of gender related stressors. Adolescent girls are under the pressure of getting married, and many times against their will. She is expected to perform all the house hold functions

and duties and has to manage her education and homely duties which can be very stressful. She is expected to be humble and respectful and is many times not allowed to speak her mind. She is dominated by the wishes of her father and is given very little freedom. On the other hand the male child is encouraged to go out, and make a living. They are given more freedom than women.

These are few stressors that my surveys conclusively indicated. There are far too many that are faced by the adolescents of today. The stressors faces by adolescents today are far more different from the ones faces by their parents or even their elder siblings. The adolescents in our modern world are aware and willing to make a difference.

WORDS OF WISDOM

WORDS OF THE LONGEST LIVING PEOPLE

The rise of the life expectancy around the world and the number of the super centuries were also increased. A healthy and purposeful life could help us join in the beautiful world.

HERE ARE SOME OF THE INTELLIGENT WORDS!

Eat and Sleep, and you will live a long time. You have to learn to relax

The answer for the longest living person is just simple, it was the best self care routine, that would add some of the tremendous thirst for the life. The secret to live longer life is to take care of yourself. 

Everything is fine

Every single thing hat happens to you is for a reason. Nothing is without a reason, everything is good, just take care. Have a sense of humor to get out of the bad thoughts. Though it is bad, it is just fine.

If you keep your mind and body busy, you’ll be around a long time

This is a true statement and is also proven by masters of longevity. Exercising every day will make you busy and make a habit of helping others. Somehow or another we are all going to die one day. There is no point to be scared of dying. Never be afraid to die. Because once born is to die one once.

I just haven’t died yet

Never think that you are old, you are always young by heart. Once you start thinking about this, even when someone says that you are old, you can’t believe that. Just give the moment and go with the flow.

Never stop learning

You may grow old and trembling in your anatomies, You may lie awake at night listening to the disorder of your veins, you may miss your only love, you may see the world devoted by evil, But still there is only one thing that it LEARN. 
Learn why the world wags and what wags it. That is the only thing that the mind can never exhaust, never alienate, never be tortured by, never be feared, never be distrusted and never dream of regretting.

Experience everything

Every day continues to see and learn new things, It may be anything which makes your heart feel blessed. You stay in your time, don’t go backward. If you relate yourself with the time, you are opened with everything around you. You will be automatically won by time.

Have a great day

Life is pure imperfection, as the philosophy teaches us. Time passes every day. Have a clear sense of what you are doing currently. Find the purpose of living. Each moment is possible with everything you are hoping to do so. You have possibilities and that it will be seen in you when start realizing the value of each day.
These are some of the words which can make you feel great when you don’t have nothing in your hand. Make a habit of following this one and you will be able to achieve great heights with long life and better health.

            ALL THE BEST



Confliction of one's mind

We all are well aware of the different conflicts in our minds. They arrive like impatient thunderstorms,  one right after the other. The times when there’s isn’t any hope to hold onto, we may thrive by words that might explain our mental states. Although, we often fail to do so and start drowning ourselves into the darkest depths of nothingness. 

One thing that never gets old in such situations is writing down your rough thoughts somewhere away from the eyes of anyone, and reading it later at a better stage or when you start feeling yourself again. 

WAYS TO CLEAR YOUR MIND

In a generation where social status depicts one’s nature and affects their state of mind, we often find ourselves getting lost in the world which we created for others to see us like. We should be capable of creating a difference between what’s imaginary and real, that not only helps us stay sane but provides a boundary to the inevitable confusions.

When we invariably replay a situation and can’t stop thinking about it, or think how we messed up; the more we delve into it the more that situation seems to tighten the blank spaces in our mind and start congesting it.

It’s normal to get stuck in the past and have a lot many things playing in your mind at the same time, our mind has a tendency to work funnily.

Instead of putting yourself in a self-inflicting pain, try performing the enlisted activities which will probably distract the course of your mind for the time being:

  • reconnect with an old friend
  • play and spend time with your pet
  • don’t force yourself to be productive
  • go easy on yourself and do some pampering
  • cook yourself an elaborate meal
  • watch youtube, movies and listen to an upbeat music
  • take a long drive to nowhere 
  • take a walk in nature
  • go out with a friend and hangout
SELF VALIDATION

We are forced to put ourselves in a position where it’s tough to concentrate on peace of mind, by comparing ourselves to the person who is superior to us. But we need to understand the concept of self-satisfaction and being content in what we already have.
We should stop comparing ourselves to others because we are unaware of the life that they have behind the scenes, or away from the eyes of the world. It’s natural to get inferiority complexes but that shouldn’t mess with one’s mind.
The positive motivation or the rush and drag to push ourselves to a better position is healthy, but if it makes one sulk and questions their existence then it won’t take long into turning toxic and harmful for the mental peace. 
You have had enough of the taunts and opinions that society has for you, you don’t have to necessarily add yours to it too. If not others, make yourself so focused and proud in what you do that even your conflictions think twice to reoccur in your mind. 
“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.”
― Bernard M. Baruch

WHAT TO DO WHEN WE FAIL?

We all fail at some point. It’s unavoidable and definitely not a pleasant experience. Our self-confidence and self-esteem might hit the ground. Constant questions of self-doubts arises. But any kind of failure can be an amazing opportunity for growth and development when we approach it the right way.

Here are few things to remember when something doesn’t go your way.

FAILURE IS NOT FATAL

It’s never too late to re-start and pursue your dreams and goals, in one way or another. If you look around there always be hidden opportunities waiting for you to showcase your abilities and skills. There will always be another chance, and this time you can approach with greater readiness and experience. Remember that everything happens for a reason, each opportunity has something to teach you.

LEARN YOUR LESSON

One of the greatest advantages of failures, is that it makes you wiser. It gives you a chance to question yourself about the faults in the process and gives you a chance to re-invent and re-discover yourself. Helps you consider your situations from multiple perspectives. This is also the time when you seek for help from trusted  friends and colleagues for their inputs and reviews.

BE PREPARED FOR THE WORSE

It is harder to accept failure when you did not consider it be one of the outcomes of your process. Confidence is a good trait but being fully prepared for any outcome is helpful since this mindset will help you avoid feeling devastated when something doesn’t turn out the way you envisioned it.

Always keep a plan B and act on it immediately. This doesn’t mean that you need to give up or have a defeatist attitude, just to be ready for any outcome. This might help you have a backup or consider your resources more carefully than if you go all in.

NOTHING IS PERSONAL

A problem with failure is that we see it as something that reflects on us and our personal failings. But just as often, our failure happens due to factors that have nothing to do with us. Maybe we offer something that is not wanted or maybe there are objective circumstances that  change the situation beyond our control. Learn from your mistakes but don’t pin each situation solely on yourself. By Acknowledging that we don’t have control over the world, we can become resilient and focused on what’s within out purview.

keep going, keep growing

BE KIND TO YOURSELF

Approaching the failure with compassion is an important thing to remember. Often, we are really harsh to ourselves and that discourages us from trying again or learning from the mistakes we made.

Failure is not pleasant but is significant, and looking at any story of success, we will always find the failures that built it. See it as a necessary step, a chance to learn, and you will bounce back better and faster.

MARKETING MANAGEMENT

 MARKETING MANAGEMENT

 

Marketing is the process which is never ending as it meets the needs and gives profit.

Companies profit purely depends upon marketing strategy and that needs to clearly done by the markets to move forward.

Understanding management is  based on production, selling and product concept. 

Innovation is critical, but we cannot leave it as optional because we all know its worth. Such kind of innovative ideas play an important role in marketing.

A dynamic relationship connects the stakeholders groups. A smart company creates a high level of satisfaction, which leads to high quality products and services.

FROM PLAN TO ACTION

Forecasting marketing demand with market expenditure which actually occurs at one level determines the functions of the organization.

Planning helps to design the objectives, the alternative decisions, and the long term good will. It also helps to analyze the future demand and What kind of product is the organization going to launch and forecasting the customers perception.

MARKETING COMMUNICATION

Marketing communication is which the firms attempt to inform the customers about their products. In this technological environment, advertising is the main element.
Advertising can be done by various modes by print media such as magazines, using broadcast media, network media such as wireless, cable and through electronic media and displaying it.
Now-a-days, the widely used communication mix in marketing is online and social media marketing, Mobile marketing and database marketing.

Digital marketing, is the technique of utilizing internet and technology to achieve the marketing objectives. Customers can reach you at any time by adverting online.

The campaign in advertisement involves the communication as it is digitally involved. Promoting our brands to the next level, Getting needs of the customer, making them feel delight towards the product are also easily achieved in digital marketing.

Widely used digital marketing includes SEO which is the search engine optimization, social medias like Instagram, face book where a lot of people see in terms of posts.

Performing set of actions to get revenue with the web applications really becomes easy when you learn certain skills in marketing.

Tools for digital marketing includes Google analytics, Dropbox, Mail Chimp

MARKETING – how to excel?

In order to excel in the system we need to have certain set of data  which are regularly collected  on information basis about the marketing environment to enrich our field.

Marketing deals with segmentation, targeting and positioning. Segmentation is used for identifying the geographic, demographic, psychographic aspects. Targeting deals with concentrating. Positioning is having strategic advantage which helps to maintain brand image.

SKILLS 

social media management
creativity 
communication
Video making
MANAGE – ONLINE, SOCIAL MEDIA AND MOBILE MARKETING


Online marketing will be cos effective in achieving the objective. Websites, display and electronic mail are the options.
Company must design the website and upload their products and need to commercialize it in the competitive industrial world.
Displaying ads are the important components in the online marketing as they are short which contain the companies information and their websites.
Next comes the Email which allows the marketers to communicate. They must be timely targeted towards the audience.
Social media platforms plays an important role in communication. The widely use platforms are online forums, blog networks and social networks.
Online forums come in all shapes as either they are created by the group of consumers who are under affiliations or with the sponsors.
Blog networks such as Gawker media offers a variety of choices. However, the company now creates an individual blog for their usage and track consumers to endorse about their product.
Social networks such as face book, linked in, twitter also helps to generate posts and videos and helps to maintain the brand identity towards the consumers. They are very effective and new users are also added for the marketers.
Mobile marketing  by the smart phones and tablets makes to customize according to the demographic and consumer behavioral characteristic basis. 
 Mobile marketing is unique because it is a one tied user and virtual is on always which can be carried out anywhere.
The ads preferred must be bright and colorful but not with many colors. Brand make have a logo either in the bottom or at the center. It must only have 50% of the occupancy and avoid complex viewing experience and be comfortable for the viewers.
MARKETING IS AN ART – PRACTISE IT AND YOU WILL BE ABLE TO CRACK IT!

TIPS TO STICK TO A HABIT

1. USE REINFORCEMENT

As humans, when we get rewarded we tend to repeat the same thing because we want rewards, but when we get failure or pain from something we tend not to perform it  for the second time again.

The thing explained above is a universal truth, but hard habits do not reward us that early, it requires time and patience and also a lot of discipline and that’s why very few of us stick with those habits. So the solution here is using rewards for motivation and encouragement so you will repeat the behaviour.

2. NEVER MISS A WORK TWICE

Its normal to miss one day or taking a rest for one day because after all we human beings need rest and we love to rest than to do certain things continuously ,but we shouldn’t miss the work twice.

When you miss continuously for two three days a new habit or to be specific procrastination develops which is highly destructive and can make all efforts that you have put in worthless, so after having a rest day try to come back again quickly.

3. TRACK YOU HABIT

Tracking habit will give you inner peace and satisfaction. And most importantly you will get the much needed motivation to keep continuing the task.

4. REMEMBER WHY YOU STARTED.

We human being easily get diverted. Many times it becomes very difficult to keep us on track and to the habit.

In such cases we should try to imagine the end result of the work, or we should remember why we started that particular work. Make the subconscious mind aware about it. Whenever you get diverted immediately bring the end result in front of your eyes.

WHY PUBLIC ENTERPRISES ARE IMPORTANT

Public Enterprise is an autonomous or semi-autonomous corporation that is controlled by the State or National Government. These enterprises came into existence to help people of the state in their commercial and industrial activities and usually focuses on areas of development and areas of public interest demanding a huge amount of capital.

Objectives of Establishing a Public Enterprise

i) Development of backward Areas

ii) Employment Generation

iii) Economic Surplus

iv) Consumer Welfare

v) Public utilities

Forms of Public Enterprise

Private Public And Global Enterprises, Revision Notes: Karnataka Class  11-commerce BUSINESS STUDIES, Business Studies Puc I - Meritnation

Departmental Undertaking

This is the oldest form of Public Sector Enterprises. The Departmental Undertaking is considered as one of the departments of government. It has no separate existence than the Government. It functions under the overall control of one Ministry or Department of Government.

Statutory Corporation

A Statutory Corporation is a body corporate formed by a special Act of Parliament or by the Central or State Legislature. It is fully financed by the Government. Its powers, objects, limitations etc. are also decided by the Act of the Legislature.

Government Company

The company in which a majority of Paid-up Share Capital is held by the Central or State Government or partly by Central or State Government is called Government Company. The public may or may not be allowed to invest in these companies.

FUNCTIONAL ASPECTS OF BUSINESS

Marketing

Marketing is a broad term. It is the activity, set of instructions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

In Management, there are 2 types of Strategies that are Push Strategy and Pull Strategy. In early times, even today at some extent it is believed that a person/individual or a company that can sale anything is a good at marketing. But it is not truth.

Do you know why?

Marketing is based on the concept of Pull Strategy and not Push Strategy. Pull Strategy focuses on understanding the demand and requirements of customer, manufacturing or innovating a commodity so that customer receives a product which adds to the value of customer. This helps in creating a strong a loyal customer base. Its not that the customer is compelled to purchase a commodity, not considering whether the customer requires that product or not. (Push Strategy) in which the customer will buy the product once but will not show any demand in future.

Human Resource (HR)

Human Resources (HR) is the division of a business that is charged with finding, screening, recruiting, and training job applicants, and administering employee-benefit programs. Human resources responsibilities also include compensation and benefits, recruitment, firing, and keeping up to date with any laws that may affect the company and its employees.

Many companies have moved away from traditional in-house human resources (HR) administrative duties and outsourced tasks like payroll and benefits to outside vendors.

Topic 1: Introduction to Human Resources Management | The Borgen Project

Finance

“Finance” is a broad term that describes activities associated with banking, leverage or debt, credit, capital markets, money, and investments.

Basically, finance represents money management and the process of acquiring needed funds. Finance also encompasses the oversight, creation, and study of money, banking, credit, investments, assets, and liabilities that make up financial systems