Tag: Sustainable

Contemporary Fashion: The Minimalist’s Coverbook

Models walk the runway at the 3.1 Phillip Lim Fashion Show during Mercedes-Benz Fashion Week Fall 2015 at Skylight Clarkson SQ. on February 16, 2015 in the Brooklyn borough of New York City.

Introduction

The sense of fashion never goes out-of-date for a true fashionista. Among the Millions of fashion lingos in today’s market , one that often dominantly buzzes around, is the term “Contemporary Fashion”.Meant to describe labels with a designer aesthetic and more accessible price points and we use the term “accessible” loosely, with most pieces averaging out around $500 , the term means big bucks where the fashion industry’s concerned, having become one of the biggest areas people spend their money in the last few years.

What Contemporary Fashion Is

Contemporary apparel is clothing that is accessible, in price and in terms of the way people wear it. The contemporary category often contains more modern-style clothes compared to the higher end luxury market. The voice of the contemporary industry is a bit more modern and a tad younger. Contemporary brands appeal to both the luxury shopper and the new breed of aspirational shopper.  This tier has become a go-to for women who can no longer justify shelling out huge amounts of cash on designer garb. It is also appealing to people bored of regular fashion and who are prepared to spend that little bit extra for something that will last.

A great contemporary brand is one with a unique look and feel. Garments and accessories will have interesting construction details and a good-quality finish. The collections are in line with seasonal trends but also incorporate signature items that consumers immediately recognize and associate with the designer brand.

A Harpen Fashion Show

Is It Futurist: The Sustainability Question

In fashion, the term ‘futuristic’ is often used to describe avant-garde clothing designs. It could refer to several things, such as the clothing’s method of production, the materials used, or the garment’s design. Futurism can even refer to the 20th century Italian art movement, and indeed, this movement addressed the problem of designing fashion for the 20th century. We would learn much by examining Futurist fashions in order to understand its legacy in relation to contemporary fashion designers viewed as futuristic today. This paper will review this legacy by looking at five specific examples—Italian Futurists and their contribution to classless and genderless fashion; French designer Yves Saint Laurent’s iconic minidress inspired by the De Stijl art movement; fashion designed specifically for women with active lifestyles; technological advancement and space exploration seen in the designs of André Courrèges and Pierre Cardin; and advancements in textile manufacturing during the late 20th and early 21st century in relation to Karl Lagerfeld, Donatella Versace, and Hussein Chalayan. This leads to the primary analysis of Iris van Herpen and other contemporary designers including Noa Raviv and Neri Oxman. Their designs will be discussed in relation to the problem of labelling fashion as futuristic.

A Paris Georgia Apparel

Challenges of Contemporary Fashion

The contemporary brands fashion market is clearly brimming with a high level of competition. The up-and-coming contemporary designers are forced to continuously compete with older, established luxury brands in the targeting of the younger generation of consumers. The contemporary market began out of consumers’ need and want to own versatile clothing that could be worn on a daily basis.  Stylish consumers were hungry for locating a head-to-toe outfit that luxury brands create, but could be sold at a more reasonable tag.

Simone Racha Catwalk Show at London Fashion Week

Scopes of Contemporary Fashion

Due to the fact that contemporary brands appeal to several groups of consumers, this industry will continue to see global opportunities. Fashion editors and industry insiders agree that contemporary brands have stolen the limelight and are helping to bridge the gap between luxury brands and main street.

Not only will contemporary labels allow you to up your designer arsenal without forcing you to exist on an exclusively Kraft Dinner diet, but the pieces are also constructed with everyday wear in mind (no couture-like assembly required). Not to mention that contemporary lines still boast that oh-so-coveted designer aesthetic and quality craftsmanship—perfect if you’re looking to break away from the usual suspects in fast fashion retail.

Famous Contemporary Fashion Designers and Their Works

Carven: Founded in 1945 in Paris, Carven has enjoyed a resurgence since the hiring of designer Guillaume Henry in 2009, who transformed the house from old-school couturier into the cool girl’s label du jour.

Carven Spring 2014 ready-to-wear collection
Carven Fall-Winter 2015-16 collection

N°21:  Started in 2010 in Milan by designer Alessandro Dell’Acqua, the brand offers a smorgasbord of whimsical designs that can be effortless.

N°21 Spring- Summer 2018 collection
N°21 Spring-Summer 2021 collection

Jonathan Simkhai: Starting from NYC His first womenswear collection was shown in 2010, where Simkhai debuted his take on dressing for today’s cosmopolitan woman. A master at tailoring oversized pieces to flatter the female form, his designs run the gamut from exaggerated boxer shorts to basketball jerseys.

Simkhai Fall 2017 collection
Simkhai Fall 2020 ready-to-wear collection

Sandro : Launched by husband-and-wife duo Didier and Evelyne Chétrite, Sandro is a well-known and popular brand in the contemporary market.  Since its launch in 1984 (in the Marais district of Paris), the label has gathered a cult following with women charmed by its insouciant, season less separates and rock’n’roll aesthetic. Sandro has stores worldwide in places such as New York and Japan, and a flagship store based in Covent Garden, central London.

A Sandro Store
Sandro Spring-Summer 2021 Menswear Collection

Conclusion

Consumers want to feel like they own something special and unique. They want exclusive quality labels that are not mass produced, yet are still affordable.  It is important to keep in mind that this category is less expensive then higher tiers such as Haute Couture, but the prices are clearly higher than budget collections.The changing demographic of fashion consumers and the rise of contemporary brands. To stay in the game, luxury fashion marketers must compete on a global scale.

Organic Farming in India: The Future of Sustainable Agriculture

Organic Farming Produce

Introduction

The term ‘organic’ was first coined by Northbourne, in 1940, in his book entitled ‘Look to the Land’. In recent years, organic farming as a cultivation process is gaining increasing popularity . Organically grown foods have become one of the best choices for both consumers and farmers. Organically grown foods are part of go green lifestyle.

Farmers showing their Organic Harvest

Why Being Preferred These Days: The Importance of Organic Farming

Food quality and safety are two vital factors that have attained constant attention in common people. Growing environmental awareness and several food hazards (e.g. dioxins, bovine spongiform encephalopathy, and bacterial contamination) have substantially decreased the consumer’s trust towards food quality in the last decades. Intensive conventional farming can add contamination to the food chain. For these reasons, consumers are quested for safer and better foods that are produced through more ecologically and authentically by local systems. Organically grown food and food products are believed to meet these demands.

Organic Farming Processes

Organic Farming Process

Organic farming and food processing practices are wide-ranging and necessitate the development of socially, ecologically, and economically sustainable food production system. The International Federation of Organic Agriculture Movements (IFOAM) has suggested the basic four principles of organic farming, i.e. the principle of health, ecology, fairness, and care . The main principles and practices of organic food production are to inspire and enhance biological cycles in the farming system, keep and enhance deep-rooted soil fertility, reduce all types of pollution, evade the application of pesticides and synthetic fertilizers, conserve genetic diversity in food, consider the vast socio-ecological impact of food production, and produce high-quality food in sufficient quantity.

Principles of Organic Farming  

According to the National Organic Programme implemented by USDA Organic Food Production Act (OFPA, 1990), agriculture needs specific prerequisites for both crop cultivation and animal husbandry. To be acceptable as organic, crops should be cultivated in lands without any synthetic pesticides, chemical fertilizers, and herbicides for 3 years before harvesting with enough buffer zone to lower contamination from the adjacent farms. Genetically engineered products, sewage sludge, and ionizing radiation are strictly prohibited. Fertility and nutrient content of soil are managed primarily by farming practices, with crop rotation, and using cover crops that are boosted with animal and plant waste manures. Pests, diseases, and weeds are mainly controlled with the adaptation of physical and biological control systems without using herbicides and synthetic pesticides. Organic livestock should be reared devoid of scheduled application of growth hormones or antibiotics and they should be provided with enough access to the outdoor. Preventive health practices such as routine vaccination, vitamins and minerals supplementation are also needed.

Principles of Organic Farming

Types of Organic Farming

Organic Farming are of two types. Here are the two types of Organic Farming being performed in India.

(a) Pure Organic Farming – pure organic farming, there is avoiding every unnatural chemical. In the process of pure farming, fertilizer and pesticides obtain from natural sources. It is called a pure form of organic farming. Pure organic farming is the best for high productivity. 

(b) Integrated Organic Farming – Integrated organic farming consists of integrated nutrients management and integrated pest management.

Organic Farming in India

Organic farming is in a nascent stage in India. About 2.78 million hectare of farmland was under organic cultivation as of March 2020, according to the Union Ministry of Agriculture and Farmers’ Welfare. This is two per cent of the 140.1 million net sown area in the country. A few states have taken the lead in improving organic farming coverage, as a major part of this area is concentrated only in a handful of states. Madhya Pradesh tops the list with 0.76 million of area under organic cultivation — that is over 27 per cent of India’s total organic cultivation area. The top three states — Madhya Pradesh, Rajasthan and Maharashtra — account for about half the area under organic cultivation. The top 10 states account for about 80 per cent of the total area under organic cultivation. Sikkim is the only Indian state to have become fully organic so far. Even though India has very small organic area under cultivation, in terms of number of organic farmers it is being ranked first. India has over 1.9 million farmers as of March 2020, which is 1.3 per cent of 146 million agricultural landholders.

Advantages and Disadvantages of Organic Farming

Advantages of Organic Farming

Organic farming in India is very economical, it uses no expensive fertilizers, pesticides, HYV seeds for the plantation of crops. It has no expenses. 

With the use of cheaper and local inputs, a farmer can earn a good return on investment. This is one of the most important benefits of organic farming in India. 

There is a huge demand for organic products in India and worldwide and can earn more income through export.

Organic products are more nutritional, tasty, and good for health to chemical and fertilizer utilized products. 

Organic farming in India is very environment friendly, it does not use fertilizers and chemicals. 

Disadvantages of Organic Farming

Organic farming in India has fewer choices, and off-season crops are limited.

Organic agricultural products are low in the early years. Farmers find it difficult to accommodate mass production.

The main disadvantage of organic farming is the lack of marketing of the products and Inadequate infrastructure.

Organic Farming in India

Future of Organic Farming in India

India is an agriculture-based country with 67% of its population and 55% of manpower depending on farming and related activities. Agriculture fulfils the basic needs of India’s fastest-growing population accounted for 30% of total income. Organic farming has been found to be an indigenous practice of India that practised in countless rural and farming communities over the millennium. The arrival of modern techniques and increased burden of population led to a propensity towards conventional farming that involves the use of synthetic fertilizer, chemical pesticides, application of genetic modification techniques, etc.

Organic Farming leads to Sustainability and Holistic Growth

Even in developing countries like India, the demand for organically grown produce is more as people are more aware now about the safety and quality of food, and the organic process has a massive influence on soil health, which devoid of chemical pesticides. Organic cultivation has an immense prospect of income generation too. The soil in India is bestowed with various types of naturally available organic nutrient resources that aid in organic farming.

As per data collected from Government of India

Conclusion

India is a country with a concrete traditional farming system, ingenious farmers, extensive drylands, and nominal use of chemical fertilizers and pesticides. Moreover, adequate rainfall in north-east hilly regions of the country where few negligible chemicals are employed for a long period of time, come to fruition as naturally organic lands. Organic farming yields more nutritious and safe food. The popularity of organic food is growing dramatically as consumer seeks the organic foods that are thought to be healthier and safer. Thus, organic food perhaps ensures food safety from farm to plate. The organic farming process is more eco-friendly than conventional farming. Organic farming keeps soil healthy and maintains environment integrity thereby, promoting the health of consumers. Moreover, the organic produce market is now the fastest growing market all over the world including India. Organic agriculture promotes the health of consumers of a nation, the ecological health of a nation, and the economic growth of a nation by income generation holistically. India, at present, is the world’s largest organic producers and with this vision, we can conclude that encouraging organic farming in India can build a nutritionally, ecologically, and economically healthy nation in near future.

Khadi: The Sustainable Fashion of India

Khadi, India‘s own versatile clothing material for ages

Introduction

Khadi, also known as Khaddar ,which started as a symbol of the Swadeshi Movement led by Mahatma Gandhi 100 years ago, is now a fashion statement in India and is gradually getting popular across the globe. Not only as an affordable and comfortable fabric for daily-wears, but also Khadi is now being considered as a Style Statement for its sustainability and eco-friendliness.

Khadi production

Nature of The Khadi Material

Khadi is a textile fabric made by hand-spun and hand-woven cotton, silk, wool or a mixture of these fibres. It is a traditional way of textile manufacturing and is generally produced by rural artisans. The method of manual spinning and weaving makes the fabric structure somewhat rugged and imparts a unique appearance and makes it soft and comfortable to wear. The spinning is carried out on a traditional wooden frame called charkha, while the weaving is done on a handloom. The specific fabric construction helps in circulation of air within the threads and imparts unique property of keeping the wearer warm in winter as well as cool in summer.

Weaving of Khadi

History of Khadi : Role in India’s Freedom Movement

India has an ancient heritage of cloth making based on the availability of natural fibrous raw material such as -agricultural cotton owing to the clement climatic conditions and fertile land, varieties of silk from different sericulture and wool from domestically reared sheep. The textile coloration was carried out using abundantly available natural dyes, derived from various plant and animal extracts. Such flourishing textile base was one of the major attractions for the Western world. After mechanised industrialisation, the situation changed and the basic raw material was exported from India, converted into mill-processed finished cloth and the imported fabric was brought back. This led to the demolition of traditional textile manufacturing in India and eventually the art and craft of fabric making diminished.

During the initial phase of the freedom movement, national leaders like Dadabhai Naoroji and Lokmanya Tilak initiated the Swadeshi Movement to promote Indian-made products. However, it was Mahatma Gandhi who in 1918 brought the focus of India’s freedom struggle to khadi by promoting that as a Swadeshi symbol.

Under the leadership of Mahatma Gandhi, khadi-making regained momentum and became a symbol of revolution and resistance. It also provided employment to the vast rural population of India and achieved distinct identity as a common man’s cloth. As everybody could wear the same form of clothing without any distinctions of class, creed or religion, they could demonstrate solidarity in freedom struggle. Wearing khadi became a matter of national pride and united the population of India by surpassing the divisive system of the region, language, religion, caste, age and gender. It reflected our country’s legacy of sustainable living and self-reliance. The Indian national flag is also made from khadi material.

Khadi making with Charkha, during India‘s Freedom Movement

Government Initiatives After India’s Independence

The Khadi and Village Industries Commission (KVIC) is the Indian government body that promotes khadi, whose production and sale comes under the small scale industry sector. KVIC was created by a parliament act after which many KVIC outlets were opened across the country. These shops sell khadi fabrics and apparel. Every year between October to January, all Khadi Gramodyog Bhavans offer discounts on their products. KVIC also organises exhibitions and trade fairs in the country and abroad to promote khadi.

An estimated 15 lakh people are now engaged in producing over 12 crore metres of khadi. KVIC is taking further steps to enhance its production as the market demand for such products is much more than the supply. A new programme is expected to establish the ‘Khadi Mark’ and a logo to indicate the genuineness of the product. The financial support provided and the political will exerted by the present government and the special emphasis from Prime Minister Narendra Modi has helped boost employment in the manufacturing and promotion of khadi products. Leading film artists, sports personalities and fashion designers have come forward to promote this unique ‘Made in India’ fabric in the global arena.

Khadi used in sustainable fashion

Contribution of Khadi in World Fashion

Considering khadi‘s eco-friendly and natural origin, it has become a focal point of global fashion owing to growing consumer awareness and the consistent demand for sustainability. Fashion designers have acknowledged the aesthetic appeal and comfort attributes of khadi and experimented it in blending with many other stuff to synergistically enhance the fashion appeal and outlook of products. Khadi is now used in denims, jackets, shirts, dress material, stoles, home furnishings and apparel accessories like handbags. Khadi, once considered as the fabric for political leaders and the rural folk, has entered the wardrobe of the fashion-conscious urban population. Wearing khadi now symbolises affluence as it offers a distinguished look. The ecological aspect and ethnic looks of khadi have caught the fancy of global brands and leading fashion designers have started including khadi material in their collections.

Global acceptance of the Khadi in fashion

Conclusion

Incorporating Khadi in our daily life may also pave the way for a simple spiritual living exuded by our clothing and home décor items. Khadi being such a versatile fabric can be easily incorporated, by changing the warp and weft, in a home decor and clothing lines. This will make us come closer to nature and add a touch of earthiness in our lifestyle.

E-Waste

E-waste is an informal name used for electronic waste implying all those electronic products which have reached the end of their useful life, for example, mobile phones, dryer, fax machine and other electronic equipments.

A techno hungry world is emerging facilitated by digital empowerment policies by various governments and is all ready to get upgraded to a generation of 5G and thus due to the emergence of newer electronic products in the market and the improved standard of living, the usage of these electronic products have shot up and so the amount of electronic waste produced every day is growing enormously. According to UN report on environment,2019, the amount of e-waste generated at the world level is about 50 million tonnes but only 20 percent of it is properly recycled.

A joint report has been in 2019 published by World Economic Forum and the World Business Council for Sustainable Development which attracts attention for the need of crucial vision in this field. As per the data released in the new Global E-Waste Report, the market value of our spent devices amounts to $62.5 billion, three times more than the annual output of the world’s silver mines. It also informed that more than 120 countries have an annual GDP lower than the value of our growing pile of global e-waste.

India has become one of the largest dumping sites of e-waste by many countries and the domestic production itself accounts for about 2 million tonnes per annum but merely 5 percent of the wastes is recycled.

According to a report published in Times of India, 2019, over 95 percent of e-waste generated is managed by unorganized sector and the scrap dealers in the market, dismantle the disposed products instead of recycling it. The current rate of e-waste generated in India is 4.56 times greater than the annual e-waste processing capacity offered by the nation, which leads to illegal and improper dumping of hazardous waste.

The proper collection, disposal and recycling(management) of e-waste is necessary, for it possess a serious threat to our health. A long exposure to the chemicals, pollutants emitted after dumping the e-waste without following the proper procedures leads to damage of nervous system, skin diseases, heart and liver damage and many other health problems. It also contaminates our natural surroundings, damages the soil quality and also pollutes the water quality.

If plastic pollution in the life below water and life above water is one of the major environmental challenges, the ebb and flow of public opinion should also turn towards to the huge generation of electronic waste in the present era. The numbers are fearsome: 50 million tonnes of e-waste are produced each year, and left unchecked this could more than double to 120 million tonnes by 2050.

In our country, the amount of E-waste generated is increasingly rapidly and with increasing fascination as well as dependence on new technology, the amount of e-waste is expected to grow in the coming years. The main area where our country lacks is in the proper management of electronic wastes. There is no large-scale organised E-waste recycling sector in our country and the largest recycling hotspot are in the unorganised sector and some are illegal too as the largest recycling hotspot of the capital city is in Seemapuri. It is not a hidden truth anymore that working conditions in the unorganised sector is not bed of roses. The poor conditions of the worker as well as the hazardous nature of the wastes that they deal with will always pose a fatal threat to their life. Moreover, the large scale dumping of electronic wastes from developed countries to India owing to availability of abundance of cheap labour and flexible environmental laws further enhances the problem.

The lack of public awareness about the proper disposal of e-waste and lack of proper implementation of laws adds to the problem. There are very few IT companies that actually seriously implement the provision of Extended Producer Responsibility. In most cases electronic wastes remain unattended in the households. As already seen above that due to lack of awareness, people throw waste electronics and electrical equipment with their household wastes. There is a tendency among the people not to care about the things that they have discarded, ignoring the fact that its implication in the long run is going to affect them too.

The laws should be properly implemented; government should try to reach the nook and corner of the country and spread awareness through the provision of Digital world and many more: Let’s bring into use 5Rs: Refuse, Reduce, Reuse, Repurpose, Recycle. People in their locality as a community need to take steps for keeping their locality clean. As a community they should establish a committee that would oversee the management of all the wastes. There should be educational programme in different localities with the government aid about waste segregation, their harmful impact and how it can be mitigated. But all this would be possible when we as an individual come forward and work together. We need to start the reform from our home, then our locality, then our region, then our country and the world as a whole. The role of youth in this regard is very important. Being one of the most enthusiastic section of society, they carry within themselves a huge reservoir of untapped energy. With proper direction, they can be play major role in spreading awareness as well as in taking initiatives for proper management of electronic or any kind of wastes.

We need to understand that our earth as a whole is on the verge of collapsing, so we can’t let different kinds of waste piling up. Our attention should turn towards such grave issues instead of fighting over petty issues and work together towards adopting a sustainable lifestyle so as to save a future for ourselves and others too. Let’s not make the word ‘sustainable’ a cliché term and should try and have a sustainable approach towards everything.

REFERENCES:

  • Bishnoi, V. N., & Shah, T. (2014), E-Waste: A New Environmental Challenge. International Journal of Advanced Research in Computer Science and Software Engineering, 4(2), pp. 442-447.
  • Down to Earth (2019), Recycling of e-waste in India and its potential.
  • Jadhav, S. (2013), Electronic Waste: A Growing Concern in Today’s Environment Sustainability. International Journal of Social Science & Interdisciplinary Research, 2(2), pp. 139-147.
  • Sikdar, M., Dr., & Vaniya, S. (2014), The New Millennium and Emerging Concerns. International Journal of Scientific and research Publications, 4(2), pp. 1-12.
  • Sivaramanam, S. (2013), E-Waste Management, Disposal and its impacts on the environment. Universal Journal of Environmental Research and Technology, 3(5), pp. 531-537.
  • Uddin, M. J. (2012), Journal and Conference Paper On (Environment) E-Waste Management. IOSR Journal of Mechanical and Civil Engineering, 2(1), pp. 25-45.
  • UNEP (2010), A Report – recycling- from E-waste to resources. February 22, 2010.
  • World Economic Forum (2019), The world’s e-waste is a huge problem. It’s also a golden opportunity.

Image Credit: Google

What Is Fast Fashion?

Clothes shopping used to be an occasional event—something that happened a few times a year when the seasons changed or when we outgrew what we had. But about 20 years ago, something changed. Clothes became cheaper, trend cycles sped up, and shopping became a hobby. Enter fast fashion and the global chains that now dominate our high streets and online shopping. But what is fast fashion? And how does it impact people, the planet, and animals?

It was all too good to be true. All these stores selling cool, trendy clothing you could buy with your loose change, wear a handful of times, and then throw away. Suddenly everyone could afford to dress like their favourite celebrity or wear the latest trends fresh from the catwalk.

Then in 2013, the world had a reality check when the Rana Plaza clothing manufacturing complex in Bangladesh collapsed, killing over 1,000 workers. That’s when consumers really started questioning fast fashion and wondering at the true cost of those affordable t-shirts. If you’re reading this article, you might already be aware of fast fashion’s dark side, but it’s worth exploring how the industry got to this point—and how we can help to change it.

What is fast fashion?

Fast fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand. The idea is to get the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity and then, sadly, discard them after a few wears. It plays into the idea that outfit repeating is a fashion faux pas and that if you want to stay relevant, you have to sport the latest looks as they happen. It forms a key part of the toxic system of overproduction and consumption that has made fashion one of the world’s largest polluters. Before we can go about changing it, let’s take a look at the history.

How did fast fashion happen?

To understand how fast fashion came to be, we need to rewind a bit. Before the 1800s, fashion was slow. You had to source your own materials like wool or leather, prepare them, weave them, and then make the clothes.The Industrial Revolution introduced new technology—like the sewing machine. Clothes became easier, quicker, and cheaper to make. Dressmaking shops emerged to cater to the middle classes.

Many of these dressmaking shops used teams of garment workers or home workers. Around this time, sweatshops emerged, along with some familiar safety issues. The first significant garment factory disaster was when a fire broke out in New York’s Triangle Shirtwaist Factory in 1911. It claimed the lives of 146 garment workers, many of whom were young female immigrants. By the 1960s and 70s, young people were creating new trends, and clothing became a form of personal expression, but there was still a distinction between high fashion and high street.

In the late 1990s and 2000s, low-cost fashion reached its zenith. Online shopping took off, and fast-fashion retailers like H&M, Zara, and Topshop took over the high street. These brands took the looks and design elements from the top fashion houses and reproduced them quickly and cheaply. With everyone now able to shop for on-trend clothes whenever they wanted, it’s easy to understand how the phenomenon caught on.

How to spot a fast fashion brand

Some key factors are common to fast fashion brands:

  • Thousands of styles, which touch on all the latest trends.
  • Extremely short turnaround time between when a trend or garment is seen on the catwalk or in celebrity media and when it hits the shelves.
  • Offshore manufacturing where labour is the cheapest, with the use of workers on low wages without adequate rights or safety and complex supply chains with poor visibility beyond the first tier.
  • A limited quantity of a particular garment—this is an idea pioneered by Zara. With new stock arriving in store every few days, shoppers know if they don’t buy something they like, they’ll probably miss their chance.
  • Cheap, low quality materials like polyester, causing clothes to degrade after just a few wears and get thrown away.

What’s the impact of fast fashion?

On the planet: Fast fashion’s impact on the planet is immense. The pressure to reduce costs and speed up production time means that environmental corners are more likely to be cut. Fast fashion’s negative impact includes its use of cheap, toxic textile dyes—making the fashion industry the second largest polluter of clean water globally after agriculture. That’s why Greenpeace has been pressuring brands to remove dangerous chemicals from their supply chains through its detoxing fashion campaigns through the years.

Cheap textiles also increase fast fashion’s impact. Polyester is one of the most popular fabrics. It is derived from fossil fuels, contributes to global warming, and can shed microfibers that add to the increasing levels of plastic in our oceans when washed. But even ‘natural fabrics’ can be a problem at the scale fast fashion demands. Conventional cotton requires enormous quantities of water and pesticides in developing countries. This results in drought risks and creates extreme stress on water basins and competition for resources between companies and local communities.

The constant speed and demand mean increased stress on other environmental areas such as land clearing, biodiversity, and soil quality. The processing of leather also impacts the environment, with 300kg of cehmicals added to every 900kg of animal hides tanned. The speed at which garments are produced also means that more and more clothes are disposed of by consumers, creating massive textile waste. In Australia alone, more than 500 million kilos of unwanted clothing ends up in landfill every year.

On workers: As well as the environmental cost of fast fashion, there’s a human cost. Fast fashion impacts garments workers who work in dangerous environments, for low wages, and without fundamental human rights. Further down the supply chain, the farmers may work with toxic chemicals and brutal practices that can have devastating impacts on their physical and mental health, a plight highlighted by the documentary The True Cost.

On animals: Animals are also impacted by fast fashion. In the wild, the toxic dyes and microfibres released in waterways are ingested by land and marine life alike through the food chain to devastating effect. And when animal products such as leather, fur, and even wool are used in fashion directly, animal welfare is put at risk. As an example, numerous scandals reveal that real fur, including cat and dog fur, is often being passed off as a faux fur to unknowing shoppers. The truth is that there is so much real fur being produced under terrible conditions in fur farms that it’s become cheaper to produce and buy than faux fur!

On consumers: Finally, fast fashion can impact consumers themselves, encouraging a ‘throw-away’ culture because of both the built-in obsolescence of the products and the speed at which trends emerge. Fast fashion makes us believe we need to shop more and more to stay on top of trends, creating a constant sense of need and ultimate dissatisfaction. The trend has also been criticized on intellectual property grounds, with some designers alleging that retailers have illegally mass-produced their designs.

Green Economics

Over the past five years or so the issue of climate change has moved from a peripheral concern of scientists and environmentalists to being a central issue in global policy making. It was the realization that the way our economy operates is causing pollution on a scale that threatens our very survival that first motivated the development of a green approach to the economy. We are in an era of declining oil supplies and increased competition for those that
remain. This raises concerns about the future of an economy that is entirely dependent on oil and a wider recognition of the importance of using our limited resources wisely. This was the other motivation for the development of green economics. In addition, green economists have been concerned about the way an economic system based on competition has led to widening inequalities between rich and poor on a global as well as a national scale, and the inevitable tension and conflict this inequality generates.

Green economics is a methodology of economics that supports the harmonious interaction between humans and nature and attempts to meet the needs of both simultaneously. Green economic theories encompass a wide range of ideas all dealing with the interconnected relationship between people and the environment. Green economists assert that the basis for all economic decisions should be in some way tied to the ecosystem, and that natural capital, such as water, gold, natural gas, silver, or oil, etc. and ecological services have economic value.

The term green economics is a broad one but it encompasses any theory that views the economy as a component of the environment in which it is based. The United Nations Environment Program(UNEP) defines a green economy as “low carbon, resource efficient, and socially inclusive.” As such, green economists generally take a broad and holistic approach to understanding and modeling economies, paying as much attention to the natural resources that fuel the economy as they do to the way the economy itself functions.

While the idea of an equitable economy powered by renewable energy sources is alluring, green economics has its share of critics. They claim that green economics’ attempts to decouple economic growth from environmental destruction have not been very successful. Most economic growth has occurred on the back of non-renewable technologies and energy sources. Weaning the world, especially developing economies, from them requires effort and has not been an entirely successful endeavor. The emphasis on green jobs as a social justice solution is also fallacious, according to some. The raw material for green energy in several cases comes from rare earth minerals mined in inhospitable conditions by workers who are paid cheaply. An example of this is electric car maker Tesla, whose car batteries are made using raw materials mined from Congo, a region wracked by civil war. Another criticism of green economics is that it is focused on a technological approach to solutions and, consequently, its market is dominated by companies with access to the technology.

SUSTAINABLE TRANSPORT

The word sustainable means able to retain at the minimum possible with best results and also helps the mother earth heal. Sustainability is a vast concept and is generally a long term process when it comes to results. Sustainable practices preached in day to day life helps one achieve long term goals. 

Such is the concept of SUSTAINABLE TRANSPORTATION.The increasing pollution in day to day life is a major example of why sustainable transport should be an important goal of the people of the 21st century. The daily consumption of petrol and diesel by various vehicles, excessive carbon monoxide emissions, contribution to global warming, noise pollution are some of the reasons among so many more that deplete the earth’s natural resources and increase health problems. 

The only option of change is to switch to a more healthier, quick, effective and also less resource consumption way; In the fast pacing life of people where every two among three people own a car in urban areas, it is important that sustainable alternatives not only add value to human’s time but are effective at the same time. 

Here are my vision of some eco-friendly, sustainable and intelligent choice :

 To start with first is TO WALK, walk for the short trip and avoid your vehicle when possible. This won’t only help nature heal but also can make one lose weight if practiced regularly, also it will make you feel closer to the greenery around and you won’t need to wait in long traffic queues or find a parking spot when you arrive. 

Next on my list would be to CYCLE, if you switch a cycle from your bus, train or bike journey, this will help to reduce the emission of around hundred kilograms of greenhouse gases. It will help lose more calories in every round of your travel and the fresh air is complimentary with every trip. 

If it’s not possible for you to travel without a vehicle, choose more eco-friendly ones. One of the best options can be CARPOOLING, it is a way of sharing a vehicle for a bunch of people destined for the same place. It helps save fuel and the hassle of parking. Additionally it adds company for your journey and lesser cars on the road. 

The next time you are planning to go for a trip, go for some EXPLORE PLACES AROUND your residence, you never know there are so many around your place. Unplanned trips are amazing and the best  when not harming nature. It helps save fuel and energy, decreases pollution and helps one feel more close to nature and experience unknown places. 

There are a lot other ways too and everyday there is a new find by so many humans.GREEN TRANSPORTATION is a choice and every being should choose it as a responsible citizen. Choosing these means to travel helps the earth heal at its maximum and makes the air pure. SUSTAINABLE TRANSPORTATION should be followed everywhere and by everyone as much as possible.

The Need of The society!