Tag: writing

Tuberculosis in New self reliant India 2020

Source: World Health Organization

Tuberculosis is a pandemic globally become significant health threat in many countries. India top the list of having most tuberculosis patients. TB is airborne disease. Every year, India estimated TB patient is 28 lakhs, which is 27 per cent of the global total, almost 1200 TB patient die everyday, 10 every 3 minutes. In 2017, 204 TB cases per 1,00,000 encountered. India has the highest number of multi drug resistant TB (MDR-TB) cases in the world. Largest number of people living with multi resistance TB which normal dosage of Isoniziad and INH will not work on patient or first line drug of TB will not work on you.

Source: The New England Journal of Medicine NEJM

According to Health Ministry & Welfare data explain, only 63 per cent of the patients infected with airborne disease and currently under treatment. Further, 1,47,000 patients are resistant to first and second line TB medicines. World Health Organization (WHO) reported India had 2.7 million new cases and 440,000 deaths due to TB in 2018 – the highest in the world. Despite such conditions India has not implemented goal measures effectively to control the spread of TB. Imagine if we are not capable to control TB then can we measure Coronavirus? when we have paucity of hospital, less number of health workers and doctors.

HISTORY OF TUBERCULOSIS IN INDIA

Credit: Mint (Tuberculosis Patients at a Govt hospital)

For TB patients first open air isolation institution and treatment of TB patients was started in Ajmer & almore 1906. The anti TB movement in the country gained momentum with TB association of India which was established in 1939.

The Bhore committee report issued in 1946 estimated that about 2.5 million patients required treatment in the country with 6,000 beds available. National Tuberculosis Control programme (NTP) was formulated in 1962. NTP was not implemented properly then revised into National TB Control Programme (RNTCP) was developed. Sir Joseph Bhore recommended re – modelling the health services integrate curative & preventive medicine at all levels. Bhore committee was not able to reach the plan , recognizing the lack of access to basic healthcare in rural areas, National Health Policy 1993 emphasized on primary care, commitment to provide “Health to all” by the year 2000. By 2000 India still not achieved most of the goals of the national health policy.

National Health Policy by 2010 & to increase public investment from 0.9% to between 20% which is 3% of GDP. National Rural Health Mission 2005 – 2012 was launched to provide Healthcare to rural population. Special focus on 18 states who has weak Healthcare system.

MEASURES TAKEN BY GOVERNMENT
Indian government launched the TB free India campaign, Target of elimination of TB in the country by 2025. DOTS – Directory observed Treatment ,it is a strategy to diagnose the TB through sputum testing.
CBNAAT – Catridge based Nuclei acid amplification test, this test help two ways to detect TB that whether person diagnose with TB, if it is TB is it MDR or the other one first line drug. First time central TB Division (CTD) introduced a quarterly ranking of TB elimination efforts by all the states and UTs. TB preventive Therepy (TPT) give financial expenditure which include in the assessment. Saksham project provide psycho – social counseling to TB patients.

Nikshay poshan yojana (NPY) scheme made to give financial support to TB patients for their nutritional diet. The Nikshay Ecosystem is the National TB information System which is one – stop solution to collected information of patients and manage program activity & evaluate through out the country.TB Harega Desh Jeetega – This strategy launched in September 2019 for fight against TB.

ARE GOVERNMENT MEASURES GOING WELL ON GROUND LEVEL

After implementing most of the best policies are not capable to eliminate TB. India known for the fact that “poor quality of Healthcare”. There is shortage of testing centres, DOT centres, and other facilities to identify and treatment of new TB patients. GOI has set a target of zero – tuberculosis deaths by the 2025 rather should focus on zero – tuberculosis patients till 2030.

Despite all the notable measures taken by the government still needs to robust efforts to improve the early diagnose for the appropriate treatment which is significant for ending of TB. We need to expand both laboratory network as well as diagnostic facilities to cover the whole nation under the umbrella of one program National TB Elimination Programme. Private sector plays crucial role in terms of providing mandatory tuberculosis treatment quality care.

The UN sustainable development Goals (SDGs) include ending the TB epidemic by 2030 under the Goal 3. India set target to eliminate TB by 2025 ( which is five years ahead of SDGs) appears ‘unrealistic’ , ‘unattainable’ as seeing today’s condition of India which requires high quality of care to each person. We need to increase TB services for those who are not able to reach the TB centres , increase the engagement of private sector facilities and support system of universal access to drug susceptibility testing and second line TB drugs.

GOI said that new tools resulting from greater tuberculosis research & development (R&D) which is important to prevent Economic losses. 30 per cent of Indian population infected with tuberculosis. Consequently, we need accurate level of care which helps for detecting tuberculosis infection. India need close coordination between Ministry of Science & Technology , Ministry of Health and Research oriented pharmaceutical companies together to reach target to fight against the Tuberculosis. India strictly implement the strategy of finding the TB cases rather waiting for patient with TB to reach to the hospital.Under the make in India program, development of a first line anti – TB drug was proposed in public sector.

Awareness about TB and its prevention among masses is important. Media campaigns must planned under the program to promote TB preventive measures swasth E – gurukul is one such initiative of WHO.

Union Health Minister , Harsh Vardhan said:

“we as a nation, need to come together to fight against tuberculosis and the stigma surrounding it so that every TB patient seek care with dignity and without discrimination. The community must act as a well spring of support and comfort for a patient”.

Union Health Minister Harshvardhan in press conference talking about social stigma around TB;

We must talk about the social stigma attach with Tuberculosis. Association of HIV with TB estimated 9 per cent of all HIV – TB deaths in the world, the second highest number globally 92,000 HIV – TB patients were accounted on annual basis.

If GOI implement all policies wisely and evaluate them in every 6 months we can reach to attain our goal to eliminate Tuberculosis from India. In rural areas, officers must help to detect TB before it become MDR by making reports of how many people each month diagnose with TB. If we do not take serious measures now it will be difficult to achieve the set target of “elimination of TB in 2025”.

Feed your soul with some Astronomy….

Astronomy is a subject that produces a spark in everyone. Who doesn’t like gazing at the stars with awe or secretly trying to make a wish when looking at the falling stars or more precisely ‘meteors’ . As it is famously said-

You are not a human being looking at the Universe but the universe looking itself in human form .

Some say, time travel is impossible but often we don’t realise that when gazing at the night sky , you are literally looking millions of years into the past. This thought can make anyone’s heart dance and excite them to explore such a gigantic cosmos.

Astronomy takes your imagination to the next level. We are connected to this field since the arrival of human on this planet. From ancient times , farmers used sky to decide the sowing seasons of crops, astrologers for predicting fortune and astronomers for making calendars and navigation routes for ships. Our ancestors knew the significance of Sun and thus worshipped it. The ancient Mayan Civilisation and Egyptians constructed the pyramids in such a way that their location coincided with that of the positions of the Constellations above.

Certainly this suggests that Astronomy is in our blood . Renowned astronomer Carl Sagan quoted “ The Cosmos is within us. We are made up of star stuff. We are a way for the Universe to know itself.” By studying Astronomy , you understand there are no limitations to what we can achieve, you surrender yourself and your ego before this humongous Cosmos, you feel free and connected to the Nature. If one is interested in going to the depths of this field , one can follow these tips:

1) Be curious- Curiosity kills fear more than courage will ever do.

2) Be patient- Good things take time.

3) Seek knowledge and wisdom- Your soul is most happy when you are in a learning state.

4) Be truthful- A scientist must always be truthful to herself/himself and to the world. Truth is the ultimate thing that a being chases.

5) Be fearless- Know in your mind that you are as old as this Universe and there is nothing to be afraid of because we all are essentially same at the root level.

Always be hopeful because somewhere in this vast universe something incredible is waiting to be known.

5 Scariest Creepypastas that are creeping around the internet!

 

This is an image of 5 creepiest creepy pastas creeping around the internet!

Creepypastas are stories or lores that have made it to the world of internet and have become internet lores. Many of these originate from legends, mysteries, and unexplained occurrences that are passed on among generations or shared amidst people on a large basis. It’s a delight and a hair-raising feeling to read them back to back in a single place. And that’s why we bring to you this list of scariest creepypastas that are wandering around the internet. Waiting for you to read!

1.Slender Man

This Slender Man was pushed into the world of the internet based on an urban legend. It stated that in the woods amidst the dense fog, there lived a slender figure who laid in wait for preying on unsuspecting children. He possessed superficially long limbs and wore a suit. 

As if being in the woods and becoming a part of scary campfire stories weren’t enough. He started inhabiting the minds of people. Some were terrified of him while the others became obsessed with him. Murders and crimes were committed in his name as offenders claimed that he asked them to do so! 

You can experience the fear he induces by watching the sinister movie series. If you dare!

2. Robert the Doll

This is an image of Robert the Doll


Creepypastas are only limited to some of the stories surrounding it. Otherwise the doll does exist in reality! The doll was gifted to an artist named Robert Eugine Otto during the late 19th or early 20th century. It was said to have been cursed by Robert’s family servant before it was given to him. He named the doll after him and his neighbors claimed to have seen the doll standing eerily by his window, staring at them! 

Countless supernatural occurrences surrounded the doll in the coming ages. Today the doll rests in a museum and it is best for people to leave it alone. You can watch the 2014 movie Annabelle to get a taste of what living with Robert would be like!

3. The Russian Sleep experiment

This is an image of Russian sleep experiment.


After world war 2, five prisoners were shut inside a room filled with gas that would prevent them from falling asleep. All was well for a few days, at least in comparison to what comes later. As a week passed by, the prisoners were slowly going insane. Another week passed and they started committing acts of unthinkable horror! Upon the third week, 2 of them were dead! 30 days later when the experimenters went to check on the remaining prisoners, or what was left of them, was beyond recognition. They were subjected to unimaginable levels of abuse inflicted by each other!

The story goes into gory details that have been omitted for the squeamish ones among you readers. With no supernatural elements and simply evil intentions of some deranged humans. This creepypasta is effectively one among the scariest on the internet!

4. Jeff the killer

This creepypasta is well known for the image it is represented by. Picture this, a sore white face, with a bloody grin and lidless green eyes! This is what Jeff looks like. If you are reminded of the Joker, Jeff also has a backstory for his appearance like the Joker. Some say that Jeff was involved in a fire accident that burnt his face severely and tore off his eyelids. While the others say that he was involved in a chemical accident that affected his face and drove him insane. Whatever the truth may be, both the iterations of his backstory are scary! 

Jeff is said to have killed his entire family after his accident and took of into the woods, only to be hiding in people’s closets and asking them to go to sleep, before he murders them too. 

5. Amora Petrova 

Amora Patrova was a skating enthusiast who googled her name and found a wikipedia page about her. Apparently the page had a lot of nice things to say about her which was beyond the truth. But slowly everything mentioned in the page began to happen! Amora became a very successful and renowned skater in America, just like the page suggested. However, that wasn’t enough for her and she tried to alter the pager by adding a more prestigious title in the field of skating to her name. 

What follows later will justify the reason why I referred to her in past tense! Amora died a traumatic death, stripped off all the accolades she had earned. If this doesn’t teach you to be careful what you wish for, nothing else will.

If these creepypastas don’t keep you awake, nothing else will!


References


By Xavier Piedra 

No Boundaries

Today, as soon as the sun comes up the only hot topic that people could pick from the news sections that could give some respite to the evil, gossip loving person inside them is the update about humans living in the b-town. Right from the first cup of tea of the day, people want their dose of rumors, some true other false about the celebrities working in the movie industry of India specifically and others in general, to the last meal of the day, all these gossip sharing beings care about is the latest scandal that happened even a second ago. Indians have been so passionate about the tiniest of the details about every big or small event taking place in the lives of the actors specially working in the Hindi film industry that they sometimes even take offence when an actor is not that public about their personal lives. They become so indulged the lives of the bollywood stars that they hardly have any track of their own lives.

With the new paparazzi culture developing ever so fast in India, the curiosity of next move of these stars have risen to another level. With paparazzi capturing them in the local city just as they move, it has become easier for people to track them and go all gala over them. Each passing day the craze for the knowledge about the movie actors increase. Every new project of their favorite celebrity works like an energy drink for their gossip loving minds. A slightest of fire of affair of two celebrities is enough to burn the house of reality to ashes and believe the rumor. The information about whose dating whom, whose getting married to whom, who is having kids with whom, who is getting most approval on their auditions, whose been rejected most often, who is into drugs and who follows which god or religion, serves as the chilly-flakes on their freshly ordered pizza only to burn their tongues later.

This toxic behavior of following every detail in their beloved celebrity life which eventually turns into obsession is harmful for both the celebrity and the people obsessed with them. These followers become so involved into the lives of these big town stars that they are affected to the extreme levels when they learn the reality about one or other of these actors which is definitely different from what they had expected it to be. They literally worship these actors to the extent that they even become ready to give up their lives just so to have a selfie with them. With the deaths of some famous and really admired stars this year the deaths of their fans in their remembrance has lead to the shocking and unexpected toxicity that this following to the nook culture has developed. People need to back out from this over involvement, fascination, passion for the celebrity they follow so as to give them and themselves the space for breathing into the healthy culture of loving and admiring someone but not getting so engrossed that they turn into some maniac follower who knows no boundaries.

Picture Credits: https://bit.ly/2ZbrY4j

Childhood Shows

Childhood is the most memorable time in any person’s life and among all other things the television shows had to be the best part of the evenings in those days. All the different characters, with so simple yet entertaining story lines let us enjoy our little make believe world so much so that we would wait for school to get over and be home and watch those shows. With development and advancement in technology and easier accessibility to the shows any time, any where the butterflies that waiting for those shows would give the children in those days do not easily come to children these days. These shows were sometimes superficial and most of the time fiction still made our childhood better and more fun. Here are some the most loved and remembered shows of those times:

  • SHARARAT

If you are true magic fan you definitely loved SHARARAT. This was a show with three generations engaging in magic and living their lives as PARIS. With Jia being the main protagonist who would always mess up her magic spells and get herself and people around her in trouble and her NANI coming to her rescue, always cleaning her mess and thereby giving a life lesson with the beauty of magic had to give us the most funny moments of all the times.

  • AGADAM BAGDAM TIGDAM

Do you think you have the craziest family? Wait till you meet a family that has apples as their phones and has smoke coming out of their ears now and then and belong to a planet named ZOLTAR, now this is what you call actual crazy. This show revolves around the MALHOTRAS who happen to be aliens looking like humans surviving on Earth while trying to keep their secret safe come what may. The show aired in 2007 and though might not have been as famous as others but was one of kind, first among the science fiction in the children dramas.

  • KYA MAST HAI LIFE

If you follow Shaheer Sheikh you definitely know him from the days of this show. This had five main characters, all enjoying their college lives while being the coolest group in the college. There is no denying that this show raised our hopes for the perfect college life while we end up attending our farewells crawled up in blankets. The show made us fall in love with Shaheer way before we even knew the meaning of love. With actor like Shweta Tripathi reaching all the heights today still remains the cute Zeeniya who solved everyday problems of her friend Ritu telling us what true friendships are for us.

  • SHAKE IT UP

Though very few know or talk about this show now, but this was one of the first dance programmes that lit the fire of being a dancer on growing up in every child that saw it. The show is about two teenage boys who love dancing and even excel in it so much so that become a part of a dance reality show along with the troubles that they encounter and try and solve them all by themselves. It might not have been huge hit but still has to be a hidden gem.

PICTURE: https://bit.ly/3mSR2VW

All these shows were the coolest thing back in early 2000s and they gave us major streaming goals. we can only thank the makers of the shows for making our childhood more fun and giving us memories of a lifetime. We owe it to these shows.

The Transit

Moving out, has to be a difficult choice especially if you live in a small town, moving to a big, metropolitan city could be one hell of ride. These metropolises can have a toll on the new, moved in person’s mind as they entail the feeling of racing through the life for a goal so far away to reach. The kid of 16-17 that moves out having a different perspective for everything that came across them changes as soon as that teenager finds himself/herself walking on the streets of a totally unknown place all alone. The innocence and purity that small town had taught to a person is soon discovered to be a fragile characteristic for a person who needs to compete in the rat race with other strong headed people. This rat race robs the person’s inner capability that was enlightening enough to him/her but not for others. The difference in lifestyle varies on whole new level and adjusting to that can be a sport in itself.

The Problems

Whenever a person from a small town moves into a different city there are a number of problems that they have to face and difficulties that they have to go through. These problems as some might feel hinder the development as compared to the natives. For a person moving into a new city, leaving behind the comfort home, living away from their beloved has to be a different sport altogether. They are on their own for at least three years, adjusting to the situations and circumstances all alone. The fear of uncertainty and aloofness stares right into the eyes of the migrated. The difference in culture, lifestyle, sometimes language and ethnicity is something that may further make the migrated anxious the fear of unknown. Further, for someone coming from a middle class of a small town shifting to a big city might become a financial constraint, a thing that definitely affects their overall development and growth for what they actually shift or migrate. The most important issue that the migrated ones face is discrimination. They are treated with the stereotypes that have existed for forever now. The immigrants aren’t treated with equal respect and dignity sometimes because of the small town origin. Immigrants are offered low-paying jobs because of the thinking that the standard of education is not so up to the mark that they might fit in the top positions.

The Bright Side

Though all these problems might be prevalent in the big cities even today but there have been a change in attitude in past few years. Today, globalization has reduced all sorts of gaps and hence, the standard of living in small towns has come near close to that of big cities. The settlers in new cities are judged for their capabilities and talents rather than their original cities. Although financial constrain still poses a big problem for the immigrants but the promise of a better and bright future makes them take the risk and mostly succeed in it. The peace that they find at home and among the people they love still might be missing in the new city but they do get the peace that they always aspire for. The rat race they become part of unknowingly might not be as beneficial as they believe it to be but it could still open the door to the illuminated path which turns out to be their real passion and the better career.

The Social Media

Social networking sites- these three words bring a very large world together on a single platform and in a simple and easy way. If we see the positive side, there are a number of benefits of social networking. How can we forget that how social media helped Malala Yusufzai become the youngest nominee for the noble peace prize. It were these sites only which made it possible not only for her but for 1000s of girls like her to have higher education. The social media has been playing a crucial role in making today’s teens aware about the events around globe by just one click. Social media has proven to be the fastest medium to update ourselves with daily world events. Social media updates every single second bringing the entire world together every second. Although globalisation has to be given its due credit for bringing the world closer economically and further culturally but it is social media platforms that have made it possible for a person in India to watch a French show at the comfort of their home and without any extra cost. With these social networking sites not only now people could talk, interact, respond to someone in the opposite corner of the world but can also be there without actually being there.

Social networking sites have provided a platform for protesting in some rather unusual but effective ways, from BLACKLIVESMATTER to METOO to BRINGBACKOURGIRLS and many more social media have been proved to be the best way of protesting for the right and just cause. As social media does not connect people from just one city or country but all over the world the movements on social media have a greater impact and helps in bringing greater good in the society. Back in 2013 people from different parts of India were able to raise funds from different campaigns on Facebook, Twitter for Uttrakhand flood victims. In 2014 John Bunnel, a US based sheriff was able to mobilize 5000 youngster for a basic life support training campaign only through Facebook campaign. Our Prime Minister Mr. Narendra Modi has been able to reach to a million people of our country on a personal level through his social media and special programme MANN KI BAAT. These sites made a 14 year old boy Ahammad Mohammed in America fight against the injustice he felt in his school for wearing a handmade watch. It was twitter and facebook only that brought on him the focus of the then President of USA Barack Obama and then later earned him a scholarship too.

There is no doubt that in today’s modern era whether it is a motion of physics or politics of civics we can get all the useful links by just a single click. In no means we can deny that internet has changed everything for good and it is social media that has made it so flexible. It only depends on us, how we take it, as a head or as a tail. Social networking is an ever changing fad which in every field from communication to examination has become our supporting tool. Today no one can even imagine a life without these social networking sites. From dusk to dawn, from entertainment to welfare, our lives now run on these media platform platforms. And as harmful as it’s over usage is as beneficial is its appropriate use.

The Refugees

“Taking Mum’s hand, I whispered ‘Are we really safe, here?’ ”

Alwyn Evans (Walk in my Shoes)

Everyone has a right to make his/ her life happy and fruitful but the refugees have to pay a high price for this quality life. The refugees are the most affected people, in today’s globalised world. Refugees are people who are outside their home country because of their race, religion, nationality, membership of a particular social group or political opinion. Displacement is a long, lasting reality for most refugees. We need to bring them out of the situation which they face at borders of different countries. We all know that refugees deserve much better treatment on the borders of the countries than they are able to get. Migration has long been part of our human history, but the current Afghan crisis has shown that countries must accept refugees into their sovereign states. Although we all know the countries with refugees have special security but still we are not ready to take responsibility of human. All the countries know the process to bring refugees or displaced people to a stable life in their country. But still one fact is that we are not ready for this responsibility. Why? No one knows, but what all we should know is the way to make refugees’ life stable as readily as possible. Countries have potential to make life better and even best for refugees but the problem is that we are not taking refugees a collective responsibility. But still there are some super ways to help refugees collectively (by different countries).

All the countries should investigate trafficking gangs who exploit refuges and migrants, and put people’s safety above all. Governments also need to stop blaming refugees and migrants for economic and social problems. Even if governments allow refugees to enter their country, they should not treat them as worthless creatures as they are intruders. Opening up safe routes for refugees is one important solution to the problem. When people are assured about their security, they too start feeling safe though they have a lot of crisis in their country related to their country related to their health and housing, yet they have faith in those country members who by giving equal rights and opportunities assure them that they will definitely be able to live comfortable and happy life. Resettlement is vital solution for the most refugees. And whether they travel by land, or by sea, they should be allowed to cross borders, with or without travel documents. Though countries are not forced to make refugees a part of them, still if they allow some of them to enter, they would definitely be one of the countries who appreciate their courage to come out of drastic situations just to ensure good future on their own basis but what all they want is some support of the country and its permission to enter that particular country.

As we all know women are essential part of a family and a nation. The condition of migrant and displayed women has become the worst. Refugee women, who lose their homes, families, husbands, have to face some very devastating situations during migration. They have to go through different critical situations of rape, sexual and physical harassment and violence. Even the girls of five to twelve years of age have to face such unfortunate incidents which haunt them throughout their lives. Women are more required to migrate than men as they have to face more violence than men. Single parent with her children needs to be concerned more. When females try to cross the borders of the other countries, they are locked with men who are unknown to them, which make the situation worse than ever.

All these incidents of misfortune, violence and harassment can be stopped if we all take a collective step against them countries should accept women as their part of the nation. They should make efforts to make women safe, and secure from these kinds of situations. All the countries should make more migration policies for women and children. For women and children, different routes for migration should be made. If their cases are pending, they should be allowed to live in quarters but not with men of other families. If women refugees are being oppressed, their cases should be recognized and they should be given justice. For children, policies like keeping them away from gang exploiters should be formed. Children who get separated from their parents should be kept in safe places. Special security forces should be there to safeguard children and women. So it is not important that whatever we do alone could gain better results, things done collectively are more beneficial for people who are real heroes, who leave their home and nation for betterment, who we call victims of misfortune, “THE REFUGEES”.

Casteist Of Them All

Growing up in India, belonging to a caste which is not deemed as “prestigious” or “glorified” as some others, because certain classiest men believe it to be the best way of managing a society, cannot be and does not have to be easy. The fact that these casteist men are able to pull the scam of calling names to people of a caste different to them and blaming it to be their fault requires guts to another level. Caste system has been around for so long that now when someone prefers to not to state their surname so as to avoid any sort of casteist slurs or just to promote the feeling of unity or equality they are forced to introduce themselves with their full name. The feeling that one caste is superior to another leading to subjugation of the so called inferior caste to the degree that it becomes everyday business for some and normal for others is problematic and definitely needs urgent attention. With years of development and advancement there has to be some difference in the way “dominant” look at the “survivors”, but with lack of access to education and technology the gap has only grown further, making things worse for the “non-dominants”.

Entrenched In Past

History of caste system dates back to the “SATYUG”. At the time of RAMAYANA and MAHABHARTA, the caste system started taking shape although it was not as watertight as it appears to be today but still existed. A lot of scholars argue that it was VARNA system that existed then and that CASTE system is its corrupted and un-required form. It has long been believed that there are/were four strata of society each originating from different body parts of GOD BRAHMA. With Brahamanas taking birth from the head, Kshatriyas from arms, Vaishyas from thighs and finally Shudras from feet. They were assigned tasks on the basis of this division as their capabilities matched. Although there was this division of duties and responsibilities but people could change or shift from Varna to another if they had the capability for the same. And those who did not want to change remained in the same, but were never subjected to disrespect or violence for belonging to a particular Varna.

As the society shifted its YUGA, the system of Varna also started to change. It went through a dramatic change to become present day caste system- a system way worse than Varna system. With the involvement of traditions and customs and rules that were not to be broken the Varna system soon started becoming more rigid and difficult to cut through. People were now assigned the Varna on the basis of their birth and they were to follow their parents’ leads and indulge in the same occupation as them with no adherence to their own capabilities. As society progressed towards the present times, Varna system achieved its highest level of rigidity and was now termed as caste system. The caste system did not allow anything outside the caste and was seen as an assault on the whole system. Anyone who tried to break through this system was termed anti-traditions and given capital punishment. And thus, these roots became so deep that it is difficult to cut them off even in the present day.

Data on Vulnerability

Today, we witness a number of cases of violence, brutality, discrimination and barbarity against the India’s “UNTOUCHABLES”. The graph of these cases has only been rising ever since. Sexual and physical and even mental torture continues in the name of protecting the society from the ills of SCs and STs causing a substantial number of deaths every year. The members of other caste take the responsibility onto themselves of ensuring that the audacity of these marginalized sects or caste remains in check through use of economic, political and violent power and resources, making it difficult for SCs and STs to live equally in this country as everyone. The women belonging to the discriminated castes face violence and sexual harassment more than those not belonging to these castes. According to National Crime Records Bureau of India as much as ten SC women are raped everyday and there has been a rise in their proneness to cruelty for about 44% in past ten years.

Picture Credit: https://bit.ly/39RBZpr
Picture Credit: https://bit.ly/39RBZpr

Present Times

In present times there have been a change in attitude of a lot of people with movies like, ARTICLE 15, MASAAN, THE WHITE TIGER and many more, the harsh reality has come in limelight and tried to change the perspective of the society towards the weaker sections. The big cities have never cared about the caste of a certain person, it is mostly the smaller towns and villages where the caste is so deeply engraved in the mindset of people that it will take time for the better and equal future. Though it will take time till this menace is shot dead in our Indian society and we could seize being Casteist of them All but still got to work for it together.

Writing To Impress

Source: Search Engine Journal

Content marketing is turning out to be a creatively challenging arena for the writers due to the increased use of content writing to promote every possible kind of business. Words have a vibe which are not only capable of attracting readers,but also can have an impact on them and thereby,to the business.
However,due to the over availability of the resources,loopholes and confusions are common issues while writing an article. However,It is important to identify the mistakes and the blunders in order to correct them. Given below are few points which lead to confusions,doubts,lack of information and content which thereby fails to create the driving factor.

Search for the knowledge: Writing takes time. An article is more than just a congregation of words regarding a topic. They are one’s perspective towards a topic and one’s presentation of the business which they represent. Absence of proper research and existence of doubts can be easily reflected from an article. Repetitive sentences and words, excessive technical details and complex points can indicate the less efforts which have been put into writing the article. For enhancing the interest in the article,the give topic has to be explored and understood in one’s own way. This renders originality to the article and portrays the individuality of the writer.

Punctuation And Grammer: Needless ro say,an article which has no proper format or punctuation can deflate the driving factor within seconds of its publication. Readers may find it difficult to read an article which lacks proper punctuations and grammer. Easy language and a simple and clean format can attract a receptive audience.

Google is not the content: In today’s reality where there can be hundreds of contents for one single( sometimes precise) topic,searching on google gives the readers an endless list. Endless choices. Then what makes your content unique? Its the writer’s curiosity to be creative and his absence of doubt regarding how might his content perform
The list of endlessness is equally available to the writer. Referring to multiple sources,without having the urge to understand the core topic can result in what we all know as plagiarism.
There are a thousands of writings prescribing different solutions & ideas. Some are just the replica of another. Considering our quick fix generation, it is only possible to hold the readers through something new. Something,which Google is not aware of. Something which is ‘authentic’.

You before Me: The major confusion which is faced while writing a content is regarding the balance between the use of ME and YOU wherein ME refers to the writer and the company. ‘YOU’ refers to the readers or customers. A common blunder to be seen in a content is its major focus on the company. Its products and schemes. Words like Using the company name again and again may annoy the reader after a certain point. They know what the company is all about. Tell them how it can benifit them. The driving factor behind a good content is to provide the readers with their own space in the writing where a link is created between what the business has to offer and how it can be beneficial to the reader. This link is to be created after a thorough understanding of the business’s products and intentions so that figuring out its purpose and benefits is quick and easy. But how to figure out the benefits in the best way?this takes us to our next point.

Empathy : As spiritual as it may sound,empathy towards your targeted audience is the key driving factor to bring the limelight to your writing. You have to relate to your readers. Imagine yourself as the audience and what you most probably would expect from the company’s products or schemes. Present the article in a way which communicates to the readers about their needs and not yours(that I was supposed to write an article,I have reached the word limit,I have mentioned the company, ‘I’ have written the solutions which ‘I’ think the company can provide. The End). While researching for writing articles or blogs,its not just the company which is to be understood but also the audience and what kind of wants they might have depending on the nature and schemes of the company.

Humour is an art: Speaking and writing,both are fields where adding a bit of something extra in a positive way can uplift the interest of the people. Just like a good speaker,through a smile and a pinch of relatable humour,can enhance the listener’s engagement and positivity,the writer can do the same to engage the readers more into their content. Lighthearted humour in the middle of an article can make it relatable and less monotonous for the reader. For example: While writing for a jewellery business,we may introduce different schemes with a light joke on how scary a one time payment seems like and how your company’s scheme can help delete the fear.Thus,one arrow,two targets. Customer engagement and creative marketing for the upcoming scheme.

Content writing is not speech giving: The content of an article should speak to the reader. It is written in the form of interaction(one way though). Writing an article considering it as a speech is just like mugging up something and vomitting it in front of a large audience while looking at the wall.
Open ended questions in the middle of an article not only engages the interest of the reader his mind too. It may make them more aware of their wants and they may take a step forward to buy your opinion and words.
Recommend the product,schemes or ideas rather than narrating its mere characteristics to the audience. Recommendations can be done creatively enough by speaking about the realistic problems of the readers and recommending the product based on the actual solution which the product is capable to provide.

Short And Sweet: Lastly,your content should be short and to the point. As your article is about marketing and not a novel or a story, lengthy articles may divert the attention of the readers. In a generation where solutions are available at a person’s fingertips,none really reads a lengthy article to find the bit which was meant for them. However,a clear knowledge and good understanding of the topic can make precision possible.Highlighting the important aspects,using short and interesting sub headings and adding pointers and bulletins attracts the full attention of the readers to the article. Using the proper words in the right places can save up our word limit to a huge extent


How many of the above mentioned points have you failed to acknowledge in the past?


With possible references and right guidelines one can start from scratch. Content writing is a competitive field. Improving and learning new methods abd concepts help us stay ahead and perform our best. Good things take time and as the saying goes,’Rome wasn’t built in a day’. Learn slow to perform efficiently.

Top Five High Demanded Skills

1)GOOGLE SEO

SEO stands for “SEARCH ENGINE OPTIMIZATION”. In easy way, it means the process for improving the website to increase the visibility of people who searching in Google and other search engines. In this job, the SEO expert are marketing professional who use research and analysis to improve a website’s ranking an search engine like Google. SEO is a good carrier in 2021 because it gives you access to diverse opportunities.https://developers.google.com/search/docs/beginner/seo-starter-guide

2) DIGITAL MARKETING

Digital Marketing is the promotion of brands to connect with potential customers using the internet and other form of digital communication. They do marketing through email, display advertising, affiliate marketing, public relations. Digital marketing is the one of the demandable skill which pay you high. Even we can done digital marketing from home with using phone, laptop. Their strategy of digital marketing is marketing the platform, apps, products etc. https://en.m.wikipedia.org/wiki/Digital_marketing

3) BLOCKCHAIN TECHNOLOGY

BLOCKCHAIN Technology is defined as decentralised ledger that records the provenance of a digital asset. In BLOCKCHAIN technology, the experts develops enable source digital transaction by creating system to record and store BLOCKCHAIN data in a way that prevents changes or hacks. This technology needed skills in C++, Python, Typescript. There are many free online courses to learn. Blockchain technology from edX, Coursera, Udemy etc. This Blockchain developer have good carrier for earning. The average Blockchain developer salary is 3 lakhs to 5 lakhs.https://www.euromoney.com/learning/blockchain-explained/what-is-blockchain

4) CONTENT CREATION

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy, and then actually producing it. It is providing free and useful information to the audience. It make become successful if are giving curious and look for topic their target audience likely carrying about. The most popular type of content are the blog post and articles. https://en.m.wikipedia.org/wiki/Content_creation#:~:text=Content%20creation%20is%20the%20contribution,user%2Faudience%20in%20specific%20contexts.&text=A%20Pew%20survey%20described%20content,contribute%20to%20the%20online%20world.%22

5) CODING

Coding is the computer program to create computer software, games, apps and website etc. It is the step-by-step instructions that get computer to do what you want them to do. They are many coding website to learn. The first computer programming language was created in 1883. In coding we want to understand a script that a computer can understand. Approximately the coding earn upto $50000 per year. This also demanded skill for the next decades.https://www.mygreatlearning.com/blog/all-about-coding-languages/?amp