Category: India

ISRO’s GSLV 3.0 can boost 5G Dream Constellation : Super Exclusive !!!

GSLV-F06 carrying GSAT-9 at the second launch pad” width=”660″ height=”auto” tw=”1200″ th=”801″ />In picture: The fully integrated GSLV-F06 carrying GSAT-9 at the second launch pad. India has long been yearning for uninhibited high-speed internet services, despite having the world’s second largest internet user base after China. The country has fallen behind numerous Asian countries in acquiring the fastest internet connectivity speeds due to infrastructure limitations and outdated satellite technology.

There is, however, some good news for the netizens of India as Indian Space Research Organisation (ISRO) has plans to introduce a new era of high-speed internet to the country with the launch of its three new communication satellites: GSAT-19 in June, followed by GSAT-11 and GSAT-20.

Credit : Third Party Reference

ISRO chairman Kiran Kumar said to Times of India (TOI):

We will launch three communication satellites. GSAT-19 in June and GSAT-11 and GSAT-20 thereafter. GSAT-19 will be launched by GSLV Mk III, Isro’s next-generation launch vehicle boosted by an indigenous cryogenic engine that is capable of carrying a four-tonne satellite to the geosynchronous transfer orbit. These satellites will use multiple spot beams (a special kind of transponder that operates on a high frequency) that will increase internet speed and connectivity. These multiple spot beams will cover the entire country.

Unlike the traditional broad beam, these new satellites will be using narrower beam known as “spot beam” which can travel faster and enable high-speed internet connectivity within a limited range of operation. As the name suggests, spot beams are concentrated high-power signals that can provide better signal reception within the specified boundaries and consequently the coverage will be limited.

The catch here is to reuse the beams multiple times over smaller areas, unlike the single broad beam sent across wider areas of coverage. The spot beams will not lose their signal strength which is the case with a single broad beam that has to travel longer distances and suffer from interference.

Tapan Misra (director of Ahmedabad-based Space Application Centre) sheds more light on the data-transfer speed comparison between the current-gen and next-gen GSAT satellites. Accordingly, the GSAT-19 is rated to be capable of reaching top data transfer speeds up to four gigabytes per second as opposed to existing data transfer speeds of one gigabyte per second. In other words, the GSAT-19 will offer a data transfer output which is equivalent to four existing GSATs and this output will be further multiplied with the use of up to eight beams.

The GSAT-11 (heavier version of GSAT-19) is touted to support up to 16 beams for a total attainable data transfer speed of 13 gigabytes per second. The GSAT-11 is expected to be launched by the end of 2017.

The GSAT-20 has a proposed launch set for the end of 2018 and it is expected to use two polarisations for each of its 40 beams. Thereby, it is expected to support a total of 80 beams for a net data throughput of 60-70 gigabytes per second. A recent report from the Internet and Mobile Association of India projects the country to reach a massive internet user-base of 450-465 million by June. In contrast, the country’s average connection speed is rated at a meagre 4.1Mbps.

Consequently, India has a lowly 105th position in the world’s fastest internet connectivity speed rankings behind other Asian countries, according to a recent survey report by a US-based cloud service provider. South Korea leads the pack with 26.3Mbps and followed by Hong Kong (20Mbps), Sri Lanka (6Mbps), Vietnam (6.3Mbps), and finally China (5.7Mbps).

Reference – divyanshspacetech.wordpresss.com

Indo-China border dispute explained

There was never a border between China and India. In 1950 China invaded and took Tibet. The border between India and Tibet became the border between Indian and China. In the year 1914 there was a agreement between India and Tibet about the border line. But China never agreed to Indian claims. In 1962 India and China had a war. After that there were minor clashes which lasted in the year 1975 in which 4 Indian soldiers died.

Had China invaded the Indian territory or India did? How much territory had been occupied? The Line Of Actual Control(LAC) is not clearly defined and not demarcated. There is a disagreement where LAC lies. The region between this disagreement is known as Area Of Differing Perception (ADPA) which is also known as gray area.

There are three regions where the current dispute is going on namely Pangong Lake, Galwan valley and hot springs near Konga.

1. Pangong Lake: Both Indian and Chinese army went for patrolling in this region which covered about 10km. Those conversations had turned into conflicts. From the past few years India started building infrastructure by building roads which made easy for India to transport the troops. China claims that their LAC lies in Finger 4 whereas Indian claimed LAC lies in Finger 8. The region between these fingers is termed as gray region. The first dispute began on 5th May 2020 and Chinese troops travelled to finger 5 and eventually reached finger 4 on 10th of May. Over 5000 soldiers are between Finger 4 and finger 8 which covered about 8km. Both the governments agreed not use guns and bullets. That is why we have seen savage kind of beating which includes the rocks, sticks, iron rods and fists. Intially Indian government claimed that three soldiers were killed and which rose to 20 in number the very next day. Indian claims that 43 Chinese soldiers were killed but there is no official announcement from the Chinese government.

2. Galwan valley: It is situated at the height of 14000 km above the sea level. They occupied 2-3kms of Indian territory which also gave them direct access to the Northern India. The main advantage to Chinese troops lies in the height itself. They can attact the Indian troops from above. We can’t say that Chinese intruded in the Indian land in Pangong river because there wasn’t a clear LAC. But here there is a clear border line which was agreed by both governments. Chinese crossed the border line.

3. Hot springs near Konga: It is the least affected area among the three. Chinese got no use of this area.

Rajnath Singh once admitted in an interview that Chinese soldiers crossed border. PIB made sure that it was a fake news. Few say that China is trying to evoke the nationalist sentiment amidst COVID19 crisis. Few say that Chinese is against the infrastructure that had been developed by India by building roads. The majority say that the government made Ladakh a union territory and this had made China to do so.

There are no natural resources in that area and still China try to conquer that frozen deserted land to show its power and strategic position in the world.

Yoga – The art of mind and soul.

Yoga is the mixture of physical, mental and spiritual practices and discipline which was originated in India. The most essential purpose of yoga is to bring together the body, mind and spirit into a whole. Yoga leads an individual to a healthy lifestyle, good eating habits, better mental attitude and positive approach towards the world. The exercises performed during yoga will enhance an individual’s fitness and also benefit in mental well being.

The most common methods of yoga are the physical postures known as asanas and breathing techniques known as pranayama. Yoga teaches an Individual how important your body is and how you can improve your body’s flexibility and make it more strong. As the person starts to understand and value its body, the individual gets more connected with his body. Yoga makes sure a person is evolved for constant progress and has not time to get involved in other thoughts which could lead to anxiety and depression. This leads to a better approach towards the life.

Who can practice yoga?

Every person can perform yoga. There is always a suitable way for an individual to practice yoga, whether they are old or young, injured, fit or unfit, supple or inflexible, male or female. You just need to find the right mentor for you.

Physical benefits of yoga

  • Improved posture
  • Better sleep
  • Increased natural energy level and vitality
  • Greater flexibility, strength and stamina
  • Better balance
  • Stronger immune system
  • Pulse and respiratory rate decreases
  • Blood pressure decreases
  • Cardiovascular efficiency increases
  • Respiratory efficiency increases
  • Cholesterol decreases
  • Cleansing and regulating of all the body’s systems  

Mental benefits of yoga

  • Calm and clarity
  • Greater confidence and generally more positive mood
  • Sense of inner well-being and ‘centredness’
  • Increased awareness of body and movement
  • Counters depression and anxiety
  • Ability to concentrate improves
  • More self-acceptance
  • Increased social skills

Different types of Yoga.

There are many types of Yoga, today let’s discuss one of the most important type of yoga which is Bhastrika.

The Sanskrit word “bhastrika” means “bellows” mostly employed by blacksmiths to melt metal. Like the bellows fan the hearth similarly Bhastrika Pranayama surges the flow of air into the body to supply heat at both the physical and subtle level–stoking the inner fire of mind and body. When this pranayama is done regularly it tends to remove blockages from the nose and chest. It is suitable for asthmatic patients and removes inflammation of the throat. Bhastrika increases the gastric fire. Pranayama improves appetite and digestion capacity. Bhastrika, when practised with Kumbhaka Pranayama, can generate heat within the body and keep it warm in rainy and weather .

Starting position: Do preliminary conditioning in Sukhasana or the other meditative posture. Sit on a firm chair with an upright backrest, if unable to take a seat on the ground . Keep the body above the waist straight and therefore the spine erect. Eyes can be kept closed.

How to do Bhastrika Pranayama?

The Sequence of steps:

Take in a deep breath and exhale forcefully through the nose, with none strain.
Immediately, breathe in with the same force.
Inhale and exhale repeatedly, deeply and thoroughly, using the diaphragmatic muscles with vigour. The abdomen moves out during inhalation, while the diaphragm descends. The converse happens while exhaling.
The above movements should be slightly exaggerated. A strong nasal sound will accompany such breathing. The process should be rhythmic and controlled, maintaining the speed as per capacity.
Do ten cycles to finish 1 round of Bhastrika Pranayama.

Best practice: Practice 3 rounds/session, with pause in-between rounds. Bhastrika Pranayama should be practised on an empty stomach, after evacuation within the morning.

Few limitations : Heart ailments, hypertension, high BP, fever, vertigo, pregnancy, intestinal disorders, spinal abnormalities and eye ailments, e.g. like a detached retina, glaucoma.

Benefits of Bhastrika Pranayama:

Favourable effect on the respiratory and digestive system.
Drains excess phlegm from the lungs.
Provides oxygen to the blood increasing the vitality of all the organs and tissues
Strengthens and tones the abdominal region.
Calms the mind
Energizes the entire body and mind.
Now that the question of what’s Bhastrika pranayama & its benefits are answered – Do try it out and luxuriate in this monsoon season with radiant health.

So as we come towards the end we can say that yoga is the medicine to every problem. From physic attributes to the inner peace, yoga takes care of everything. Yoga is not something you do for a day but it is a life long commitment to enjoy a healthy and beautiful life.

“Nuclear Energy And Fight For Its Credibility”

Humans, since the age of their existence have invested money, efforts and ideas into developing new sources of energy generation. Which earlier focused on mostly focused manual work and manpower or animals usually has shifted to machines making the work more easily and efficiently done. The transition after the industrial revolution and drastic drift towards these technologies gave new origin to energy sources. While initially more of the non sustainable resources like coal were used as a source of energy, be it in trains, or for ironing of clothes or be it for warming oneself from the freezing cold environment. Cutting of woods for fire and cooking was also an opted source of energy in earlier times. But sooner the effects if these machines were seen and how they deteriorated our health, glaciers of the antarctic and most important lead to phenomenon called global warming which has nowadays led to climate change. The need for sustainable and eco-friendly sources of energy was a great demand in the early 40’s and then came the idea of “Nuclear Power Generation”. 

As soon as the nuclear atomic bomb was used as a weapon, it came into the mind of people,that it has an enormous amount of energy in it and thus could be used so as to generate energy from it and utilize it in a better and peaceful way. It was thought to be a classic idea to fight back every problem , people warriors facing. Nuclear power generation meant the cost of electric utility to go down while it’s production to achieve height,shifting to this house would lead to less consumption of fossil fuel like coal and other sustainable resources like petrol as a source of energy to run vehicles, and thus the problem of global warming could drop. And many other factors which seemed to solve energy related problems for mankind. 

But soon as most of the companies started investing in nuclear plants , it turned out to be totally different as it was assumed to be. The technicality and most important the cost to build it were more as they were right of. Complexities in the design and working were still unknown to many of the scientists. But still most of the counties thought of investing in these plants. The growth of nuclear plants significantly grows as soon as the oil prices hit the stock to highest amounts. Thus nuclear energy was thought of to be the best and better alternative. But it was soon seen that this nuclear power generation was too risky not only for the company but also for their country as well as the whole world, if not properly taken care of, since many accidents were observed in quick span . 

But still various countries are using nuclear energy as a energy generation with almost covering 10% of total energy demand around the world while most of the power still depending on coal. But the main question which comes to mind is “Do we really need these nuclear plants knowing their harmful effect to humanity”. There have been many accidents which have led man to lose life and still it’s outcome are observed in the future genes. Nuclear energy has enormous power to destroy the population around the world if used in the other way. So “Why do we still focus on nuclear energy rather than investing in other sustainable energy resources easily available with almost the same setup cost”. Also the waste of these plants which are mostly chemicals is very dangerous and the smoke which comes out in the form of emissions is too toxic, which could lead to breathing problems in living beings and also add up to the pollution. 

“The results show the how the disadvantages of these nuclear plants are way ahead of its positive outcomes as being positive being the fact that it leads to reducing of carbon dioxide emissions in the environment or be it providing more jobs as workers in construction and worker in the plant but still seen the bad side of these, it seems to be more dangerous and harmful for the humanity. We believe that it’s high time to think for nature and shift towards more better energy sources like sustainable energy sources which are present in enormous amounts and which do not harm nature , along with the fact of not risking life’s and finding alternatives at the cost of human life”. 

“An animal’s eyes have the power to speak a great language.”

It has been a long time since there is a debate, whether animals have been exploited for humans’ needs. However, More than 200 million animals are killed for food around the world every day – just on land. Including wild-caught and farmed fishes, we get a total closer to 3 billion animals killed daily. That comes out to 72 billion land animals and over 1.2 trillion aquatic animals killed for food around the world every year. In the United States alone, around 9 billion chickens hatch every year for the sole purpose of growing to an edible size and dying for human consumption. Animal suffering is the most direct consequence of consuming meat, but there are unintended consequences of eating animals, too.

All-around the globe, animals are used in a different way by humans to fulfill their need, they use it as food, making shoes, jewelry, irrigation, medical research, end experiments. Is it justified to use animals to human’s personals needs? not all animals grass-eaters, they also have to kill or hunt to fill their stomach, Video from the first large-scale investigation of intensive fish farming in Europe shows fish thoughtlessly scooped out of nets and thrown into plastic containers, where they slowly asphyxiated, Some of them miss the bin and flap to death on the floor. This video was disturbing, Some fish survive out of water for hours on their way to the slaughterhouse. If they’re still breathing when they get there, they die by a blow to the head. Nearly 300 wild sea animals are killed every year to feed one American, but that doesn’t include the fishing industry’s bycatch.

Considering the number of Americans that claim they only eat humane meat, it’s worth a quick math lesson. If 99% of farm animals in the U.S. are raised on factory farms, compared to about 90% globally, and 75% of Americans think they consume humane meat, the survey says that most of them don’t. Animals raised for food die by the millions in slaughterhouses around the world, and they do not think before eat. but the main thing is that animals also take revenge by spreading life threating viruses like swine flu and plague, even though human-made vaccines of these viruses, it had taken lots of human life.

If I talk about India, each and every day many animals have been killed by humans, even though the majority of the population is Hindu, and the coastal area also famous for fishing and fish farming, many famous franchises like K.F.C, Mc.donald, Subway, and Burger King provide chickens, beef, meats, poke, and many other animals eatable product. furthermore, in the fashion industry like L.V., Gucci, Prada, Zaara, and more,  provide clothes and fashion accessories like a leather purse, belts, leather shoes, and jackets that are obtained from animal’s flesh.

On the other hand, if we talk about science and research, in that process animals always be preyed by the scientist, and in recent news, they narrated that “Tests of other fast-tracked vaccines show that they have prevented infections in the lungs of monkeys.” they are so mean to not test on human or own self, they also not have an idea that there are lots of difference between the skin and immune system. there are many alternatives to reduce the suffering causes of animals.

Additionally, in India, there are many N.G.O.s, which always stands for animals rights, People for Animals India does a great job by saving street dogs in COVID-19 situation by serving food, shelter, and medicines. however, not only N.G.O.s but all people around the world stand for mutated animals, and if you wont to do great help, join the nearby N.G.O.s and save animals.

Be the follow “live and let live”

 

 

Personal Development

Personal development can include any skill that you build to improve yourself—your emotions, thoughts, or behaviors. It doesn’t really matter which skills you want to improve; the key to personal development is taking the right steps — steps that help ensure that you reach whatever goal you are pursuing.

What are the most important personal development skills? It really depends on what you’re trying to achieve. But here are 9 that I have found to be important to successful personal development.

1. Start by figuring out which personal development skills you need to build. The first step in any personal development strategy is to figure out how to best use your time. It makes little sense to learn how to code if you don’t plan to be a coder or to bench press 400 pounds if you don’t plan to be a weight lifter. These can be hobbies, but personal development is more about building skills to reach your goals. So it’s good to take some time to self-reflect. (If well-being is a goal of yours, take this well-being quiz to see which skills you need to build.)

2. Develop entrepreneurial thinking. Everyone can benefit from learning how to think like an entrepreneur, regardless of whether or not you are one. Why? Because entrepreneurs are innovative, good at planning for all possible outcomes, and skilled at getting others to buy into their vision or dream. And perhaps more importantly for personal development, they tend to be adaptable to all sorts of situations.

By developing entrepreneurial thinking, you better adapt to whatever your circumstances are so you can more easily achieve your goals, whether those goals are to start a business that makes a positive impact in the world, to set yourself up for an early retirement, or climb Mount Everest.

3. Develop a growth mindset. If we have a “fixed mindset,” we may shy away from challenges that could help us grow. But this can be problematic because our fear of making mistakes can lead us to avoid challenges and new experiences—experiences which would help us grow, improve ourselves in important ways, and create the life we desire.

If we have a “growth mindset” we seek out challenges because we value learning and growth more than we value feeling smart or knowing what we’re doing. That’s why those with a growth mindset often build new skills more easily: They believe they can and so they really work at it.

4. Develop your self-soothing mechanism. High levels of stress are not only bad for our health and well-being, they can prevent us from effectively pursuing and achieving our self-development goals. By learning effective, long-lasting stress-reducing strategies, your body and mind will be more equipped to handle the inevitable challenges that arise when you’re trying to develop yourself.

5. Develop resilience. Resilience is that super-important skill that helps you bounce back quickly after being knocked down. This is one of the most important skills for success because none of us will achieve anything if we don’t keep trying when we fail. We can build resilience by improving skills like emotion-regulation, mindfulness, and positivity.

6. Develop your value compass. It’s not always easy to live by our core values. But when we go through life without following our personal values, we can easily get lost. We may suddenly “wake up” and realize that we are not who we want to be or where we want to be. This is why it’s so important to stay in alignment with our personal values.

What are your values? Perhaps: kindness, curiosity, creativity, hard work, or personal relationships. Define your personal values so you know which actions are in alignment with those values.

7. Create a personal development plan. A good personal development plan takes all these factors into consideration — the WHAT, the HOW, the WHY, and the WHEN. So ask yourself:

What skills will you build?

How will you build them?

Why will you build them?

And when will you build them?

8. Record your progress towards personal development. Keeping track of our progress as we move toward our personal development goals is key to making sure we’re on the right track. Then we can pause and take a different direction if we’ve gone off course. By maintaining self-awareness and frequently checking in with ourselves, we can identify things that we need to devote more attention to. As a result, we can make better progress toward our personal development.

9. Keep developing yourself in new ways. The science is clear: The more ways we develop ourselves, the broader our skill set, and the more success we tend to have. So try learning some new emotional skills or do some activities to build new skills. You just might learn something that changes your life.

Flavors of Delhi

Aloo Tikki, Afghani Street Bites, Chaat, Kebabs, Kachori Aloo, Chhole Bhature, Rajma Chawal, Parathas – these are reasons enough to call the Capital Delhi-Belly.

Delhi has always been a diverse city with people coming from all over India to settle and start a new life here. Many people know Delhi to be a city of rich cultural heritage. But Delhi, as a city, is so much more than that. And one aspect of this is the food in Delhi that makes it a great tourist place. The people of different cultures and traditions have brought with them their unique tastes to Delhi too.

It is not a hidden fact that Delhi has no particular food culture; the city acquires the identity of all types of people living here in its food preferences. The maze-like alleyways and marketplaces of Delhi are known to lure foodies with their curbside kiosks serving rich in taste street food while the studded restaurants add their own charm and elegance to the cuisine of the city.

Being an amalgamation of several cultures, Delhi is among the few places where you can find a South Indian devouring a serving of Butter Chicken and a Bengali enjoying Idli Sambhar, and it is not even astonishing anymore. The best part about this is that all these recipes are age-old, being handed down from generations after generations, helping them stay true to their original flavors.

Here’s what Delhi has to offer, apart from the traditional cuisine from all the states:

  • Mughlai Cuisine: One of the oldest cuisines being served to the Delhiites is the Mughlai cuisine. Even today the taste of the Mughal era can be felt in the Kebabs from the time of Delhi Sultanate while Nihari and Biryani have become a household name. The delicious fruit-flavored sorbets or Kulfi as we know them today were originally served in the Mughal kitchens. Karim’s and Ghantewala, famous for their Kebabs and Karachi Halwa respectively, have also served many of the Mughal emperors in the past.

  • Street Food: Another group of delicacies bringing the people together is the street food available in almost every lane of the city. Names like Sita Ram Diwan Chand, Bittu Tikki Wala, Nataraj Dahi Bhalla, Daulat Ki Chaat, and Al Jawahar have been churning out some of the country’s best street grub. There is a street named Parathe Wali Gali in Chandni Chowk which in itself is enough to show the love people of this city have for Parathas.

  • International Cuisine: Along with the traditional dishes, Delhiites have also truly embraced the authentic International cuisines which means there is no trouble finding Chinese, Thai, Italian, and French cuisine to name a few. The Churros with chocolate sauce at La Bodega, the Glass Noodles at Gung, and the Cheese Kunafa at Zizo are gradually making their way into the hearts of Delhiites.

The diversity that Delhi shows in its food culture is a mere reflection of the people who have lived here in the past and the people who call it their home in the present. It is this diversity that brings the people together and makes Delhi a better tourist spot.

How to open a Franchise without money- US…

let’s talk about to open a franchise with no money so the first thing you can do, if you want to open a franchise with no money down is go to your friends and family look. I understand that that’s something that you may not want to do sometimes that’s a toughest conversation asking friends and family for money but I would assume if you’re willing to open a franchise and you have some skill sets you have a certain level of intelligence and a certain level of ambition so assuming that you have a good reputation and a good rapport with your friends and family then that’s the first place that you can go to get money to fund your franchise.

hamburger and fries photo
Photo by Jonathan Borba on Pexels.com

Now when you’re approaching them for the money it’s important to be tactical and strategic about it and you don’t just say hey! can I borrow ten thousand dollars can I borrow twenty thousand dollars can I have fifty thousand dollars you have to go into it strategically so go into it with a business plan this is the franchise that I want to buy this is the amount of money that I need to get started this is a lot the amount of money that I think I will make with the franchise this is the time period which I can pay the money back to you and get on that loan repayment plan, another way to approach getting money from feds and friends and family to fund your franchise is to ask them to be a partner with you so although they may not want to work in the franchise themselves maybe they’re more willing to give you money or lend you money for the franchise if they are an owner or an investor with you so maybe you’re the one that runs the franchise and you handle the day-to-day operations the sales managing the staff managing the overall business and they get a percentage of the profits as a way of paying them back.

close up photography of starbucks disposable cup
Photo by Adrianna Calvo on Pexels.com

The next way that you can fund a franchise is to get a loan and before you read about that real quick with the franchise so now in getting a loan to open a franchise business it’s important to note that one you’re going to need to have good credit and two you’re going to need to have an income that can support paying back. The loan and three the likelihood is you are still going to need money for the down payment on that loan if you get us an SBA loan which is Small Business Administration they require a minimum of 10% down from you in order to fund that business so what does that mean if you need $100,000 for your franchise business then that means you need to come up with $10,000 in order to here that loan so the question is how will you come up with that $10,000 and there’s a number of options that we’ll go over in a second of how you can do that one way you can do that is what we already talked about which is getting money from friends or family it’s so even with the Small Business Administration having a ten percent minimum requirement that you have to put towards the loan in order to open a business.

white and blue come on in we ere open signage
Photo by Tim Mossholder on Pexels.com

Most lenders that issue SBA loans are going to require anywhere from 20% to 30% in order for you to secure that loan so again in that example if you’re looking to open up a business that’s a total of $100,000 you’re going to have to figure out a way to come up with twenty to thirty thousand dollars in order to secure that loan and so in a second I’m going to tell you about a strategy of exactly how you can do that without having to ask your friends or family for money another way that you can fund a franchise without having any money so to say is seeing if you have any 401k or retirement plans now as someone who has managed over a hundred million dollars over the course of career as a financial advisor typically. I would not recommend for someone to take money out of their 401k and that’s not what I’m recommending to you. So, I want to make sure that you get that clear because there are severe penalties and tax consequences that you should consult the tax advisor about but there are ways that you can leverage your 401k so if you’re still working with your employer you can take out a loan against your 401k in order to fund a business and when you take out a loan there’s one thing that you have to be very careful about the thing that you have to be careful about is that if you leave that employer and you have an outstanding loan they are going to make you repay that loan within a certain period of time usually it’s 60 days if that is the case if you don’t come up with the money and repay the loan for the 401k they count it as an early distribution you’re going to have to pay taxes on that money depending upon if it’s a pre-tax 401k and you may have to pay some penalties. 2 guys opened up first location they were going to need 300 just over $300,000 in order to get first location open so they had a significant equity in their home at that time and want to went ahead and apply for a home equity loan they secured a three hundred and ten thousand dollar home equity loan use that home equity loan to fund the business and to pay for the business about a year or so later they actually wind up moving they sold their house the home equity loan was paid for paid off and now they own the franchise in the business completely outright don’t have any loans on the business and then the last way that you can potentially buy or open a franchise with absolutely no money is to talk to the franchiser again it’s not about the resources it’s about your resourcefulness so it never hurts to ask them and to make a pitch if you’re truly excited and confident about the opportunity.

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KASHMIR: Heaven turned to Hell!

Heaven on Earth, KASHMIR!A beautiful valley in the northernmost part of India is KASHMIR. It is a part of the state called Jammu & Kashmir, and, is surrounded by a few highest mountain ranges.
HISTORY OF KASHMIR: This place was known as KASHYAPAMAR, later KASHMIR. During 300BC, Kashmir Was Ruled By King Abisares Princely Kingdom Part Of Indian Rulers. A few Years Later Kashmir Was Re-Captured By Indian King Ashoka, during this period Kashmir was the hub of Hindus and Buddhists, this was the time when Mauryan Empire built the City of Srinagar.
Kashmir was ruled by the Afghan Durrani Empire from 1752 to 1819. After that, in 1846, Gulab Singh took the title of Maharaja of Jammu & Kashmir, till 1947, Maharaja’s of Gulab Singh’s Dogra dynasty ruled Kashmir as a princely state under British Paramountcy.
At the time of partition, the rulers of princely states were given the right to choose between being the part of either India or Pakistan or to remain independent. Maharaja Hari Singh decided not to be the part of any country; neither India nor Pakistan, and to stay neutral. India respected the decision, but Pakistan did not! Pakistan tried a lot to make Maharaja of Kashmir agree for being ready to part of Pakistan. The soldiers of Pakistan attacked J&K, Maharaja asked India for the help of the people of Kashmir who were being killed and looted, he agreed for making J&K part of India. Prime Minister Jawaharlal Nehru agreed to rescue his people from Pakistani attackers. Indian soldiers were thrown out the Pakistani raiders from J&K, but, a large area remained in their control. Their areas were not so easy to reach as they were surrounded by big mountain ranges. The fight ended in 1949 as India did not want the war to continue. The state was termed as ‘Distributed Territory’.
KASHMIR: A HAPPY PLACE!
The state is divided into three administrations under Article 370 – J&K under India, Azad Kashmir under Pakistan and Aksai Chin under china. Kashmir Valley is under Indian governance. The most beautiful tourist spots are in Kashmir, Shalimar Bagh, Chasme Shahi and Pari Mahal, few lakes such as Dal Lake, Wular lake, Manasbal lake – lie within the Kashmir Valley. The Kashmiris have dual citizenship, Indian as well as Kashmir citizenship. Asia’s fourth longest railway tunnel is located in Kashmir, the Banihal railway tunnel which is 11,215 km long. Lives in Kashmir were full of enthusiasm and joy, there were no friendship barriers based on caste and religion, but, Pakistan wanted to rule over the whole state, which leads to several fights and protests.
CHANGED KASHMIR!
In July 1988, the Jammu Kashmir Liberation Front (JKLF) started speaking for the independence of Kashmir from India. On 14 September 1989, they killed Tika Lal Taploo and a prominent leader of Bhartiya Janta Party. This incident made the Kashmiri Pandit’s anxious, they felt unsafe there. On 4 November 1989, Highcourt judge Neelkanth Ganjoo was killed in Srinagar, and, this continued.
On 4 January 1990, a threatening message was printed for Kashmiri Pandits in Srinagar-based newspaper about leaving Kashmir immediately, On 14 January 1990, the same warning was re-published. The walls were painted with threatening messages for Kashmiri pandits for accepting Islamic rules, The buildings, shops were coloured green as a sign of Islam. Homes, factories, shops of Kashmiri Pandits were burned and destroyed. All these actions were being held for forcing Hindus to leave Kashmir. On 18 and 19 January, during the middle of the night, a blackout took place in Kashmir Valley except for the Mosques. On 21 January 1990, Gawkadal massacre took place, many Kashmiri Pandit’s were killed, burnt alive. this resulted in the mass migration of Kashmiri Pandits. On 29 April 1990, a Kashmiri poet, Sarwanand Kaul was brutally murdered. On 2 February 1990, Satish Tikoo, a young Hindu social-worker was murdered near his own house. Many Hindu women kidnapped, raped and murdered.

The bitter truth about the “wokeness” surrounding mental health.

Depression is termed as a mood disorder that makes the person affected be constantly in a state of low mood with an aversion to activity. It is said to be a constant feeling of sadness. But is it though? I don’t think it so simple to term something that can eventually lead you to take your own life, or at the very least haut you with suicidal tendencies for the rest of your life. I think we all know where I am going with this, Sushant Singh Rajput. He surely was a brilliant actor, a profound intellectual and definitely a charming person overall. However, this isn’t one of those posts. I am not going to jump to either bandwagon be it that he wasn’t strong enough or that he was yet another victim. This isn’t simply a black and white issue, and for what it’s worth, there isn’t simply one culprit in this case.

Photo by VisionPic .net on Pexels.com

Sushant was the very definition of someone who struggled against the real world to make it to the reel industry. But since he didn’t have much of a background or a godfather so to say, he was often relegated. That is all I am going to say on this topic, because unnecessarily bringing up his name seems a bit desecrating. Which brings me to the point out the despicable behavior of not just the media and the supposed “heavenly” B-town members but also the common people on social media. In an effort to seem much more emotionally matured and woke, every one gave their own eulogy to him constantly tagging him on social media. These people never once thought about what his family and loved ones would think when they saw a gazillion fake eulogies and crocodile tears, all the while they themselves aren’t ready to accept this death. I believe we as a society get a voyeuristic pleasure from doing all this. Some people based on tiktok and similar apps even devised click-baits surrounding this issue. As if this wasn’t enough, another trend that has risen is a supposed wokeness in terms of mental health, where people would post on social media that they are ready to listen and mend the depression of random strangers online, never considering the fact that they are the same people who unnecessarily troll and bully others. They say whether or not I know you I’ll help you out, even when they have never helped their family or friends. Its easy to assume that people can talk to random strangers or call helplines to prevent their depression. How can they do that when they aren’t even able to approach their friends or family. While the present generation at least acknowledges depression and suicidal tendencies of those suffering from it, a majority of the older generations feel that it isn’t something to worry about, that those who feel or do so are simply weak minded. Its not that easy to approach someone, when you yourself keep on doubting your self-worth. And the fact that people have taken the mantra of “I’ll help you just reach out” in order to increase their social standing and to seem hip in the present times doesn’t feel leave a good taste in anyone’s mouth. I do not think I even have to mention how despicable and self-serving Indian media is, which while being controlled by money-hungry media houses isn’t that surprising. For you need to be worse than the lowest scum to term someone’s suicide as a “hit-wicket”. For someone to take their own life, they definitely must have suffered when they had lived. However, by doing so we do not let the dead rest even in death.

This “wokeness” is definitely a nine days wonder, and soon this too will pass and we all will be back to our hateful and spiteful selves. Should something change in our way of living would certainly be a god blessed miracle

Consumer’s Purchasing Behavior modified due to COVID-19

I would like to quote Milton Friedman in reference to the title of the topic – “Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government”. Is this true after all or is it just a perception of one’s biased opinion.

The novel Coronavirus also known as Covid 19 has created chaos all over the world. Everyone is truly suffering, it is as if god has bestowed his curse upon mankind, the days never really seem to end and the night slithers like a sly snake into a delirious day. People have experienced panic in these dooms days and the lifestyle changes will greatly have an effect on the ever evolving economy. The minute you switch on the television and watch the news where we notice that there is no point of positivity to be seen, the number of deaths and the diagnosed patients with corona just seem to be climbing up like jack who climbed the green bean stock which just never really seemed to end. Covid 19 has trapped people into a never ending whirlpool. The monotony of everyday just does not seem to end. We are truly living in an invincible nightmare which seems to never leave our minds even though our minds have already woken up to the grave reality of the present and the unforeseeable future which we will witness. The consumer behavior would be quite depressed due to the lockdown. The current GDP growth rate is 1.9% which has been the lowest in comparison to the last few years.

The economy is facing a critical crisis from the last three months and the consumers are left in a state of confusion. The post Covid- 19 scenario is not going to be sweet after all, we will definitely have to work our way up the ladder to get back to the standard scenario. Corona is going to have a crazy effect on each worker be it the daily domestic cleaner and the delivery men from the different e-commerce sites or the IT personnel and the business man or even the common consumer. And the effect it shall have on the consumers would be long lasting.  One will witness a slump in the graph of consumers purchasing cycle.

In many areas of the industry the overall purchase rate of the products would go down, people will become frugal and cautious consumers. There would definitely be a hike noticed in the graph when it comes to consumption of sanitary products to maintain an adequate hygiene and for decontamination and also one would see a surge in the e-commerce websites selling essential goods as people will become more dependent on goods which are easily accessible via home delivery. One would definitely see a slug in the food industry, especially for food joints, restaurants and cafes etc. , it would be a hard time for them to keep up in the competitive game which the industry holds, as one will see a sink in the number of consumers consuming food products, they would rather prefer healthy home cooked food. The great rush would also be noticed in the number of app downloaders who would prefer online transactions via paytm, google pay and other modes instead of COD and paper money.


As Zomato and Swiggy partnered up with diverse brands to deliver food items and other essential –this caused a plunge in the number of consumers supporting their virtuous work which is shown in the graph.

One would notice a drastic change in consumer behavior where cautious consumers would prefer quality over quantity. People would start preferring private transport over public, they would go the extra mile to seek safety instead of taking a risk as all know Covid 19 won’t be leaving us any time soon. Most startups would have a hard time getting back on track eg- In Bangalore the government allowed 30% of the staff that is the essential staff to work from the office, but the employees denied the orders and instead chose to work from home putting their safety and security above all. In this case one can definitely say “Health is Wealth”.

It will take time for the revival of the economy and to see the surge in the growth rate as people won’t be easily persuaded even after being assured by the government that it is safe to go out. People would definitely be worried incase if a devastating economic crisis would come and hence would not be ready to invest a huge amount of their income in mighty assets like cars or houses or other big investments.

There would be a  drop noticed in the investment rate by consumers, people will not be investing their money in anything, it will take time for the consumers to gain confidence in the market and also to become an assured and hopeful  buyer again in the market, rather one would see a hike in the savings of each family in these crucial times as people will become more conscious and take precautions in the precarious and eye opening times which can occur in the near future and hence will look forward towards saving their money.

One can also notice a surge in app downloads be it newspapers or even apps which provide consumers with groceries and other essential and non-essential items. As the whole situation won’t normalize before August people will start being dependent on services which are offered at their doorstep, people will start becoming dependent on the facilities which companies have to offer from home and it will be the walk- in markets which will be affected the most and face huge losses as they  are dependent on consumers who shop from them on a daily basis . Eg – Most housing societies handover a list to the local grocery store which offers home delivery in the hard times of corona and actually find this facility to be quite comfortable. There has been a surge in the app downloads of applications like Grofers , Big Basket, Flipkart and Amazon etc.

The question to note here is has the situation surrounding corona virus and its effect on the economy and customers really been hyped which has caused fear to grip the minds of every individual or are we looking at a crisis which will be looming on for a long time and will create drastic changes all over the world.

ABDHI UPADHYAY

EFFECT OF BRANDING ON CUSTOMER PURCHASE DECISION

Branding is the process of giving a name or a sign or a symbol to a product.
One of the most important decisions that a marketer has to take in selling a product is in respect of branding. He/ She has to decide whether the firm’s product will be marketed under a brand name or a generic name.
Generic name refers to the name of the class of the product. If the products were sold by their generic names, it would be difficult for the marketers to distinguish their products from that of competitors. Therefore, most of the marketers give a name to their products, which helps in identifying and distinguishing their products from the competitors products.

As the traditional marketing tools and techniques has been replaced by the modern marketing tools and techniques and the number of factories of every good has now been increased, the producer tries to make their product different from other producer of the same product. These things give birth to a new marketing dimension and new era of marketing by the emergence of BRANDING.
In olden days, the brands were just a mark, sign or some sort of numbers to differentiate their goods. The brand then builds many function which creates the value in the mind of the customer. Like the advertisement, which is the function of the branding and it creates a unique association and memory link in the minds of customers on one side and on the other hand, it creates the demand for your goods and services as it attracts the customer, it creates awareness about your production and also educate the customer about the use of goods and services.

ADVANTAGES OF BRANDING
To the marketers

  1. Enables making product differentiation.
  2. Ease in introduction of new product.
  3. Differential pricing.
  4. Helps in advertising and display programs.
    To the customers
  5. Helps in product identification.
  6. Ensures quality.
  7. Status symbol.

CHARACTERISTICS OF A GOOD BRAND NAME

  1. A brand name should be short, easy to pronounce, spell, recognize and remember.
  2. A brand name should suggest the product’s benefits and qualities. It should be appropriate to the product’s function.
  3. A brand name should be distinctive.
  4. Chosen name should have staying power i.e., it should not het out of date.
  5. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line.
  6. It should be adaptable to packaging or labelling requirements, to different advertising media and to different languages.
  7. It should be capable of being registered and protected legally.

Brand image is positive and creates many customers and build strong customers relationship with them and maintain loyalty. But if the brand image is negative, it will be harmful as there will be no customers repetition and retention. So, firm pays a huge investment on advertisement to maintain the brand image and brand equity management programs. As brand image creates perception in customer mind so after purchase, if cognitive dissonance occurs then there is a change in customer’s behavior.
Brand association will impact the consumer buying pattern and behavior. These associations will affect your decision positively if the brand image is positive. Brand loyalty reduce the cost for the firm to retain the customer forever. A loyal customer is helpful for the firm to create new customers.
Generally, brand has greater impact on consumer buying behavior. But at local level, behavior of customer also changes due to branded products and services. Consumer buying behavior is the study of actions of consumer towards planning, purchasing and consuming goods and services.
Consumer buying decision consists of 7 steps:

  1. Need recognition
  2. Information search
  3. Pre-purchase evaluation
  4. Choose alternative
  5. Purchase consumption
  6. Post consumption evaluation
  7. Feedback
    Now, market has become too much competitive due to hyper competition in the market. The best way is to compete these conditions by developing a strong brand image. Basically, the key driver of brand equity is simply brand image. By easily remembering brand , quality production increases which leads to sales increase and makes mire profit. It is the best way which leads towards maximizing market share and to sustain competitive advantage and strong position in the market.

Keepers of the Dead

My mother always tells me about the devils and the angles, about the good and the bad people, about how we should do good deeds and always walk on the right path. Since, I have heard endless stories about ruthless people, about how has the world become so selfless and mean, staying in their comfort zones, not at all concerned about the outer world and sitting happily and scrolling feeds on Instagram, this signifies that instead of caring about each other, we just want to think about ourselves, about our money and other stuff, but recently I came across a story about the superhumans who are helping the needy people and helping them to attain peace.

Shaheed Bhagat Singh Seva Dal, an NGO in Delhi which is working as the guardians of the earth and performing the last rites of many who have no one else to do so with their own hands. This is not something which everyone can do, it needs guts to perform such tasks during this time of pain and suffering. They have also been distributing masks and food to the needy throughout the day and night.

New Delhi: NGO conducts 'Langar Sewa' for workers of quarantine ...
todayheadlinesnews.com

In a place like Delhi, where people spend crores on marriages, there are some people who don’t have the right to die in peace, with a proper cremation or a burial, says Jitendra Singh Shunty, who founded the NGO in 1996.

Many people and NGO’s have come up to help the needy during this lockdown period, they have lend a helping hand and worked as saviors for these poor people who have lost all hope to live happily, but there are some who follow the wrong path, who have still not understood that this is the time where we have to unite together and help each other, they should not care about their wealth and life because one day we all have to leave this earth and rest in peace. So in order to rest in peace we should let others rest in peace. People like Jitendra Singh are doing a remarkable job. It is not easy to stand for others during this crisis. These self-sacrificing people also deserve praise, but unfortunately not many people know about this because media is busy covering useless topics. They are busy disturbing people who are in extreme agony.

Helping others is the way we help ourselves- Oprah Winfrey

https://www.youtube.com/watch?v=JScr1J9ZZhQ

“Human And Their Natural Interference”.

Man has been utilizing various natural as well as artificial resources around himself to build essential things required in  daily activities. With the need and reliability factor, man has been shifting to metals and material for better durability,consistently, toughness and many such properties. But since the inception of technology, a drastic shift could be seen in utilization of material for various usage. Prominently plastic. Plastic is used in almost everything we think of, including our food. The desired properties of this material make it perfect to be used for different aspects and can be converted to desired shape and size as per the requirement. This surely has made life of man much easier as it used to be. Be it for storing things, irrespective of its state be liquid, solid or gas, for carrying goods, in LCD,LED, even our smartphones, utensils, vehicles and many more. We are surrounded by plastic and material made from them, as a factor of their number of advantages in today’s tough World. 

Plastic generally comprises small polymers, long and repeating chains. These polymers can be break down and can be utilized to make new synthetic materials from it. This makes the new material or the synthetic products to be better than the natural ones, be in their properties of light weight, more elastic, long lasting and Moldable. The wide availability and easy production makes it wisely available and at cheaper rates. These factors surely make plastic an important and integral part of our life until we see it’s effect on our nature and surrounding .Plastic being one of the synthetic and durable products with strong bonds between its molecules, it could take 100 of years to get decomposed. The piling up of plastic as cups, carry bags, water bottles and many more in various rivers, and in  our surrounding is leading to a harmful effect to our nature. More than 40% of plastic is used for wrapping up of food contents and packaging. This plastic is more oftenly a waste and thrown away with the single use motto of every individual. This waste us piling up and is filling up spaces. 

But what are the initials steps to it? As per the survey 9% of this waste is being recycled, while 12% was burnt. Burning of plastic releases harmful gases which might not be suitable for any living being to inhale, also not adds on to the content of carbon in our nature and thus a key factor in global warming. But rest 79% of plastic is still present around us. We are deteriorating our surroundings, ocean, river with these plastics, thus also affecting marine life. But the most dangerous impact these plastics are making is that these get divided into smaller and smaller parts which get mixed up with the water, and it does get difficult to remove plastic completely from these water resources. This is most often consumed by marine animals and results in common deaths, since these contain a lot of chemicals in them and are also not easy to digest. But their main concern is that even we humans eat seafood, and are thus more likely to get affected by this. 

So what could be done, while our life is still dependent on this material. Banning of plastic could not be a final solution. But reducing single use and using these for multiple times could definitely reduce its waste. We could reduce the unnecessary production of plastic and shift to more eco friendly ways for the same. The government around the world must come together and find a proper solution for the same and also initially research a better alternative for this material which could prove to be cheaper and not harm our nature. Also the industrial plastic waste must be segregated in a much better way instead of rivers, so as to reduce the plastic and pollutants in our rivers. 

“It’s high time to understand the harmful effects of this material and come together to find  the better options as we have alternatives to the material but not more alternatives to the planet. We have one planet with us, so with the essence of oneness and unity we need to work in order to make our earth secure”. 

Happiness in small packets

In this fast pacing life where we all want to do something big and are working towards it  day and night to achieve that, we often tend to forget ourselves. We limit ourselves  so that we only focus on that one big  thing in life. Thats expected  because life  is short  and there are many things to achieve. Like said in the movie “Bawarchi”  In waiting of a big happy moment we miss theses small happy moments.  we take many things for granted, we tend to forget that things change with time and they don’t stay there forever, like spending time with family and friends and To be grateful for the things we have.  These things may look insignificant but they have a great impact in our lives. Having a heartfelt conversation with your well wishers can bring out solution to any problem one faces, also the support they give can give the strength to face any difficulties in life. When we give importance to the things which makes us happy , it actually adds meaning to our lives this is what makes us different from machines that can’t feel anything rather just work mechanically and rest so as to get charged up to work again.

Like we say love should be just a part of our lives, career also should only be a part of our life rather than the whole life. You can prioritize career over anything else but that does not mean, you stop yourself from doing anything else. Your life is what you define not with what one has to say about it . Its all about adding meaning to your life that actually makes you realize the importance of being alive, and eventually to respect it. Nothing is more important than being alive. Stress and problems do come and go, nothing is permanent taking any step in that rage which will cost life should never be an option. In India over 28 people commits suicide every day  and most of them   between 15-40 years of age. There are many reasons like pressure of studies, unemployment, and sometimes loneliness.  You may wonder how can loneliness kill a person?

When a person feels lonely, thats a the time where he or she feels completely stranded like there is no one to talk to or express his feelings. One thinks no one cares about him and  such feelings starts to fill up the mind then one thing leads to other and such people take a harsh step of ending their own life. Its just a thought of one second, if  at that time like in Bollywood movie’s hero  their conscience hits them and make them realize what they are doing is completely unjustified this can save  their life . We just have one life , that would end one day why to end earlier.  Its not very difficult  to be happy, it just requires us to  do things that gives us  happiness. When years passes by one would look back and feel how grateful he is to the hero that came on time and rescued him from taking the terrible step, and as it is said  life should be big and  that should be  filled with happiness .