Category: Jobs

Importance of Career Counseling

After important milestones in education all folks faces this question ‘what next’ after class 10th, after class 12th and after graduation. Career counseling can help altogether the main milestones in one’s career. Firstly, to make a decision a stream and subject combinations, to make a decision the graduation course, and then, to make a decision the post graduation and career option

In school a helpless 16 year old is faced with the selection of varied streams – Humanities, Science with mathematics, science with biology and Commerce, and therefore the only career guidance he has is the opinion of his parents, his teacher’s judgment based on his marks and the comments of his friends and neighbors. A class 11th -12th student together with his subject combinations is flooded with agencies providing various entrance preparation and colleges luring his / her attention. What help he has parents, teachers and admission counselors whose only job is to put the scholar in college and course where they’re going to get commission. A graduate who is doing the course because the oldsters wants him/ her to try to to it or he wasn’t sure of the other and thus is doing the course is also confused about career choices.

We strive to form a progressive world today, where technologies are booming there are many opportunities with various fields where one can make a far better career so guidance provides guidance to an individual to possess a transparent glimpse on what to pursue and the way much duration it takes to finish the course and costs .In today’s world there are also multiple career choices starting from medicine to mass communications, engineering to event management, marine biology to information technology, culinary arts to music.

Choosing a field of study that’s not really suited to your interests or skills could prove disastrous. And that’s where career counseling comes in.

How career counseling works?

Career Counseling involves scientifically developed aptitude tests and personality tests that helps a career counselor give the simplest suited career advice to the scholar supported his report of his aptitude and personality. Human capacities are infinite and may never be measured, nor are we to gauge of what one can do. Every person has unique characteristics, for everybody has his or her own strengths and weaknesses. The key is to identify these unique qualities is through Psychometric Test and career counseling.

What does career counseling offer?

Making an Informed Choice to Choose a Career

Career counseling sessions helps the students to know the pros and cons of the different streams, courses and educational options and the career path it offers, thus the students can make an informed choice, and obtain a career assessment that helps avoid the danger of change in career path later in life. The importance of pinpointing the work cut out for every person can only be gauged when one sees the agony of utmost job misfits. So a career counseling and guidance is needed to help organize ones thoughts and ideas on career related decisions. It can boost the morale and confidence and provides new directions to the scholars which can be beneficial for the entire society. Career counseling helps students discover their true potential and interest in various subjects so as to assist them choose the proper career. Several institutes, including schools and colleges, today offer guidance through a series of aptitude and IQ tests. The tests usually have multiple-choice questions, which don’t got to be prepared for in any way.

Guidance to students

Career counseling is that the guidance given to a student on the road he/she should fancy achieve his/her goals. The advice and counseling provided is predicated on three deciding factors — personality, aptitude and interest.

No confusions

Friends and family can fairly often provide incorrect guidance because their parameters of judging a career choice might differ. A counselor is objective while giving guidance, with no considerations aside from aptitude and interest.

Job Satisfaction

Choosing a career that matches one’s aptitude and personality itself translates into professional success and recognition . The main aim of guidance is to assist students choose a field that’s in tune with their skills and their job expectations. Thus, with the assistance of guidance , most candidates find yourself choosing the proper career, and perform their utmost , which ultimately helps them succeed.

Though not many faculties in India give guidance to students, if your school doesn’t provide you professional counselors, you’ll always seek the assistance of independent counselors. It is always better to hunt professional guidance instead of choose something that the entire herd goes for.

Challenges Associated with Career Counseling

Encouraging Parents and students to take part in counseling is very difficult as people still have a perception that it is time-consuming.

For example in India, there are still 60% of individuals who don’t take career advice 70% of individuals under 14 say they need had no careers advice while 45% of people over 14 have had no or very poor/limited advice.

Over the previous couple of years, there has been a rise within the number of scholars choosing courses aside from engineering. While this is often a positive sign, there’s no doubting the very fact that engineering still remains a dominant choice of scholars pursuing higher studies.

People in India still have a perception that Government service is a secure career so they hesitate to take part in counseling sessions.
Financial problems often provide a drawback in students career even if he/she is good in studies students they visit the career fairs but fails for admissions due to lack of money.

Businesses that are majorly affected!!!

In the pandemic situation where the world seeks a miracle of vaccines, there are many business that came to halt or even they are going to be shut soon. Currently the major task of ours is to stop the spreading of corona virus. It is wisely said “If there is Health there is Wealth”. First we need to cope up with the pandemic situation and then business can be again built, if we stay alive.

CNBC Global CFO survey says that 40% of the business are facing the problem in transportation of the goods and it is expected that it would take more 5-6 months to start and run normally (25% of them said 6 months and other would take a long than that).

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Photo by Samuel Wölfl on Pexels.com

 

 “Nobody knows. The economic issues are totally driven by public health issues. You tell me how long we will be at home and I will tell you how long it will take for the economy and supply chains to recover.”

-words of Yossi Sheffi, Professor at Massachusetts Institute of Technology and the director of the MIT Center for Transportation and Logistics. Yossi Sheffi further says, if we want to build our business again as soon as possible than there is only one way out to do this and that is to join the war again corona virus and defeat it as early as possible, this epic war is started by many of the companies with their different types of help they can provide, like wise:

  • Auto manufacturers like Tesla and GM motors are providing ventilators to the hospital.

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(Image source: LosAngelesTimes)

  • Apple and Facebook are the largest in supplying protective mask in the U.S.

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Photo by Anna Shvets on Pexels.com

  • HanesBrands in contract with US federal government has decided to make cotton mask when the use of N-95 mask will be minimum. They decided to make 1.5 million mask weekly, and further if needed can go upto 5-6 million mask per week.

close up of face masks
Photo by Karolina Grabowska on Pexels.com

The supply chain is completely disturb there is over manufacturing as there is no one to load and unload the trucks. Border shipping is still allowed but shipping through overseas it still a major concern. There will be also huge disturb in supply chain of for pre-planned Indian weddings, as now weddings are postponed or might be done in simple way, the business related to it like party plots, wedding photographers, ca tress, decorators, wedding materials, transportation, apparels and even small-small business related to it. A single event covers many business so all the business are affected largely.

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Photo by Vireshstudio photographer on Pexels.com

 

The business of theater and restaurant are also at halt, which may cause a major set back as there are many of the workers working in restaurant it self. In film industry too many of the workers are engaged.

 

 

 

 

 

 

Best gifts for dad

             Best gifts for dad

So you have decided to make your dad feel special by gifting him the best you can. Well it’s a historical fact that choosing gifts is the most confusing stuff to do, the reason being millions and millions of options. So in this article you will find some evergreen choices for gifts that just work wonder. 

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HUGs, yes you read it right. Give a warm cozy hug to your father and share how good you feel about him and trust me, it will work more than enough and your lovely dad will be happy in less than a second.

Apart from that try presenting him a lovely pair of socks because this is something that will definitely come in his use and won’t just eat dirt in the showcase.

A grooming and facial kit is also a good suggestion and will come handy to him in times of urgency when he hasn’t got any time to go and wait in saloons.

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Apart from that, a coffee mug with vacuum sealed lid is also a nice buy as he can effortlessly carry tea, coffee or any beverage he loves which will remain hot or cold for 3 hrs.

A personalized photo frame or latest novel by this fav author is also a good stuff to think about. Further, gift him the membership of gym or yoga class that will add a pinch of health in your gift.

To escalate this gifting stuff why don’t you present him with his favourite snack in the evening so that he can go to bed with a smile on his face .

But you mustn’t forget,. Your affection, love and care is all what will really make his day and he will feel proud to have a child like you.

 

HOW MUCH THE CORONA OUTBREAK HAD AFFECTED OUR ECONOMY

COVID-19 cases in India have crossed 200000 mark and death toll crossed 8,000. First Corona case was reported in Wuhan in China on 31st December of 2019. Then it started spreading all over the world. Very swiftly it became a pandemic from an epidemic. Currently more than 200 countries and territories have been reported with novel corona virus pandemic. The corona outbreak has badly affected the world in many ways. The education system, social structure and specially the world economy have got severely affected by this pandemic. Even the first world countries are also suffering. Our country is a third world country which is also badly affected by this virus.

Corona Virus is a new kind of virus which has not been found in human body ever before. It is a large family of viruses that causes illness in human body and the symptoms are very ordinary such as fever, sneezing, respiratory problems etc. Many people are being diagnosed with this virus, who are not even showing any kind of symptoms. The doctors and the scientists are really working extremely hard to provide the vaccine as soon as possible. If the vaccine or medicine can not come any soon, many countries’ economy will be fully destroyed.

The impact of the pandemic has been felt across the industries and the outbreak got declared as a national emergency. Indian economy has got severely affected by this pandemic. The Indian government had issued the first lockdown on 25th March. The lockdown was necessary so that we can stop community spread of the virus in India. But due to the lockdown many business companies are suffering a lot. The poor people who do not have a stable job have lost their livelihoods since they do not have anything to earn anymore. So many poor people and migrant workers took their lives out of depression since they lost their jobs and have nothing to do anymore.

The well to do or the big companies are also suffering and struggling a lot to save their economy in this lockdown. The employers are not getting their salary to provide salary to their employees. So that some of the companies are eliminating some of their employees from the companies to reduce the load of clearing their payment. Some of the companies are even working in this pandemic because they have no options left for them, if they do not work the entire company can collapse. Many jobs are at high risk in this corona outbreak.

Though the government employees are getting their salary inspite of not working on site, there is no certainty how long they will be provided with this facility. Some of the government jobs are also at really high risk. After the government announced the economic package, some of the business sectors got some relief but there are still companies which are still suffering. If not very soon any relief fund is initiated or if they do not get the permission to work on sites then these companies will completely collapse, which will badly affect our economic system.

How to grab internships?

My connections often ask me how to get an internship?What preparations do we need to do to get an internship? How you prepared that you got so much internships? So, i thought of publishing an article that might help you all in getting your answers.

A Guide to Starting Your Career Off Right

Consider Your Qualifications

One of the most common misconceptions that students have about how to get an internship is that they must apply to every position that catches their eye to increase their odds. But this is a sure-fire recipe for radio silence from recruiters and hiring managers. Instead, think about the skills and experience you currently possess, and which positions you might be a good fit for based on that information. A few ways to narrow down which internships are right for you:

Think about your degree

Look up common career fields and job titles for people with your major.Consider your experience: Think about your previous work experience, and which roles it might prepare you for. A student working at a campus newspaper might consider a journalism internship, while a student who tutors for a statistics class may want to look at data science internships.

Identify transferable skills

Skills that help you succeed in school or in the student organisations you participate in — such as organisation, critical thinking and time management — will all be useful in the working world. Some quick research should reveal which jobs require these skills.

Explore your interests

With how much time you spend at work, you want to make sure you enjoy it! Write down a few career fields that interest you, and search internships in those areas.

Start small

Don’t feel pressured to get your dream internships right away, especially if you have no prior work experience. Start by exploring small local organisations, groups affiliated with your school or volunteer work in order to bolster your resume.

Know Where to Look

Once you have a more concrete idea of which internships would be the right fit, it’s time to see what’s out there! Here’s how you can do that.

Visit Job Sites

 Websites like LinkedIn , Internshala have millions of job listings, so you’re bound to find something that’s right for you. You can search for the internship titles you’re interested in, and narrow results down by location, size, industry, company ratings and more.

Leverage Your Network

Getting a personal recommendation can make all the difference in your internship search, so make sure to reach out to friends, family, colleagues, classmates, professors and alumni to see if they know anyone hiring.

Prepare Your Application Materials

No matter what job you apply to, there are a few key materials you’re going to want to have on hand. Here are the most common ones, and how to perfect them before you apply.

Resume

Resumes are brief documents that showcase your skills, education and professional background. Typically, resumes will contain your name and contact info, education, professional summary, work experience, skills and additional experience.

Social Media Profiles

Many recruiters use social medias to recruit— some may even require a link to your social media profiles. So, if you haven’t already, you may want to create a professional social media profile, especially on a networking site like LinkedIn.

A few best practices to follow as you polish your social media presence:

Choose a professional headshot for your profile picture.

Add relevant work experience as applicable.

Keep it appropriate — delete any suggestive references or pictures.

Share and engage with relevant industry content.

Hope, this will help you all in getting your dream internship.

Importance of INTERNSHIPS for college students!!!

In the world full of competitors to be successful student/businessman etc. should have a different approach. They need do things which have already less participants. It would be best if none of the competitors are present, it doesn’t mean you have to do very odd thing. Everyone needs a better lifestyle and a proper career so that they can live luxurious life with the family, for that we have to start at early as possible and gain the maximum experience. There are many of the websites nationally and internationally that provide work to college students as in the name of freelancers some of the popular sites are:

1- Internshala

2- LetsINTERN

3- LinkedIN

4- GlassDoor

5- Hello Intern

6- Twenty19

7- AngelList

8- Indian Internships

9- Oyster Connect

10- Interlelo

The above listed Internship site are the popular one yet there are many more to be listed.

  • Internships not only make a student financial independent at college life but it plays a very important role as while on last year of college it boost the CV and the chances of selection in your dream company gets increased by 10 folds.
  • Internship help a student start to build a professional network that can be a resource for the student.
  • Internship also help student to decide a second option of career and also can make it as a part-time works on his professional job.
  • Many companies are in search of students who have already completed an internship related to professional job which will also help student to do the work which is of his choice and already experienced on it.
  • Internships provide a great impact on confidence of the student which will help a lot in the actual job.
  • Students gain knowledge and get aware on how to talk with superior person, how to keep conversation on and most importantly how to influence anybody with the power of the words.
  • Students also get hands on to manage the task assigned. They also get to know to give a separate time table to each task and mange the workflow while studying.
  • They get the professional guidance even if they fail to mange the task as the internship provider cannot force any student and they encourage the student on compilation of task.

 

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This are the most benifits of the Internship…Hope it will be helpful.

If you are in college and not having any internship, than go for it…It will prove helpful in the future.

 

Companies Are Turning to Digital Marketing to Survive COVID-19: Here’s Why

As we already know that Covid-19 has become a global pandemic and it is here to stay for quite a while. As this pandemic has caused a sense of chaos among the global companies and made them think and also change the ways on how they used to execute their business strategies.

Coming across the results, majority of the company owners have not succeeded in planning out some new strategy to balance out the chaos created by the pandemic.

It seems that that they are unable to the accept the fact that their previous strategies or the way they used to work may not work now. They will have to adapt to the current situation and make changes accordingly to survive this pandemic.

Some of the organizations which used to work hand in hand have now adopted Digital Marketing as a part of their survival plan.

Some of the company owners have not only embraced the pandemic but are willing to face the temporary economic downfall and then try to recover from it later on as quickly as possible.

Major impacts of Covid-19 on Business companies.

As we know that there’s no such business that’s not been affected by the corona virus but the companies that are suffering the most are the startups which do not have a large capital to keep their company alive and even the companies which highly rely on meeting and face to face interactions like hair salons, gyms, sporting complexes and clothing stores.

Some of the companies which usually had unbelievable amount of growth by the customer referrals are now experiencing such major revenue loss that their reaction to this problem is to cut the marketing costs instead of heading and thinking about the solution.

On the other hand the unusual reactions from the people have caused a lot of harm to the larger B2B companies that serve these smaller businesses.

Digital marketing can help all sorts of business ideas or strategies irrespective of the company’s net worth. The customers are still in need of the products that they used to purchase before the pandemic so the company just has to change the ways in which they reach their audience.

How to take your business online.

If we talk about the time when there was no corona virus, People knew where the best pizza was sold or the best quality beauty products.

But now as there is a complete shutdown and the companies are no where to be seen, People wonder which ones are still in business and where they can spend their money to buy the essentials.

It’s a great opportunity to the businesses which have been highly affected by the deadly virus. With the help of digital marketing they can get in touch with the customers and start boosting their brand on their website or social media platform.

Communicating with the customers.

The first step involves the interaction between the business and the customers. The companies which were never socially or digitally active will now have to change their ways and build strong connections online for the scope of their survival.

  • The companies which are affected by the corona virus should take the initiative and contact their customers via email or sms and explain them how the services have changed and how they can still avail the services.
  • Make an advertisement go viral on a newsletter on how the company have managed to keep up with the crisis and what are the necessary changes made which should be known by the people.
  • The power of social media cannot be neglected here, a simple public post on Facebook or Instagram can be used as a source to reach out the customers.

Charging up the company website.

It is a fine opportunity for the global companies to invest in longer term channels only if the marketing budget allows.

The world has become unstable and the people are not certain on what to do, here alot of external tactics can be used to for internal success as creating a blog for the company or enabling the sales of the materials.

Let’s look up to some of the examples :

Sharing vital information on the web site’s homepage regarding the business queries and letting the audience know that the business is still ongoing.

Updating the service pages with some catchy new photos and descriptions would do the job and if possible add certain discounts which would catch the eye of a lot of audience.

E-commerce system would help the company in taking online orders so it should be a top priority. Some of the platforms which can be uself for such agendas are Shopify or even Paypal.

Building the company’s social media presence.

With isolation and social distancing in hand people are spending most of their time online, this is a great opportunity to take your business on social media and start interacting with more and more people.

There is a huge increase in the time spent by the people of Italy on Facebook and when it comes to Instagram the people of USA are no further left behind they top the chart by 43.1% active users in isolation.

This is a one time opportunity for all the business leads to get on social media and set a goal to build a large set of online following.

Let’s see how the companies can do that –

Updating or sharing various sets of things such as contents or blogs related to the company or related to the social aspects.

Humor is something that is loved by the audience and the posts or videos regarding humor would catch a lot of audience.

Get in touch with an influenceer and start working with him as a lot of influencers are left set open due to the coronavirus outbreak and are available for a reasonable price.

By making these kind of certian and easy changes with less amount of money involved a company could benefit even after the lockdown is over and normalcy is availed.

Will India have SUPERPOWERS like USA?

The world is almost ruled by powerful countries like USA, China, Japan, Russia etc. and its none of the wonder that developed countries are helping as well as exploiting the developing countries. Developing countries like India, Pakistan, Srilanka and many more… are mostly dependent on the developed countries, but the biggest question arises will India be list of the superpower countries by 2050. The answer would be yes, but unfortunately due to pandemic situation that number will rise to 2055-2060 because India faced a major setback due to this and also India build a strong relation with other countries with help of our respected Prime Minister sir. Let us look out which factors are going to help to build a nation with superpowers:

1- Economic growth

Chinese economy is based on foreign investment, while India is growing based on a more local economic sector. So if we look in future i.e. after 30-40 India will overtake as it is very slow process. We know very well that many MNCs have begun to invest tremendously in India and has started to rely on Indian engineers for their next generation products. Companies like GM, Boeing, Motorola and many others have begun to build their Research and Development facilities and Asian headquarters in India. They see more potential on Indian market. If India is able to maintain this steady growth, it can definitely become 2nd largest economy by 2050.

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Photo by Dom J on Pexels.com

 

3) Military power

India stands on 4th rank in terms of defense with the budget of 54 billion $ and 13L+ army man. India has a total of 2,102 aircrafts and a naval strength of 295 and is ready to tackle any military emergency. India is gaining new technology and ideas from world and also our DRDO is working very efficient like wise India adopted 5th generation fighter plane from Russia and Defense Drone technology from USA and other technology too from Israel. Therefore if India increases the defense budget in next 3-4 decades, specially in Air force and cyber and New technology than India definitely can handle any worse situation.

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Image source: economictimes.com

3- Diplomacy and international relations

India’s Diplomacy is standing at a good potions no matter still there are many internal disputes but in the eyes of world India is at a better place. India is able to maintain relation with foreign countries in a stable and steady manner which will ultimately help the people of India. In the coming years India will be able to maintain permanent seat in UN Security Council which will be biggest achievement in diplomatic point of view.

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Image source: Kosha group

4) Population

India has highest number of fresh minds, they are handled correctly with innovative and interesting education system than none of the country can stop India to be listed in top 5 countries. Youth is the biggest asset of India and no other country has this much amount of youth in their population. In the coming years, some of the strong nations of the world will face problem of decrease in populations and this will lead to, a decline in workforce, India will face no such problem.

India’s education system need to be modified a bit and student instead of memorizing theories, they should be taught to learn and understand the concept. The subject related to entrepreneurship should be added at early age so that they get knowledge of business at early age which would help them and ultimately help the nation.

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Image source: Indiannewsonweb.com

5- Science and Technology

India has greatest potential yet to be showed to the world in the field of science and technology. New and new startups are evolving around us day by day and that will help a lot. Our scientist proved that India can even complete the mission on a budget of bollywood movie. India is also 4th country to land on the moon. India is emerging slowly in the field of software and will create a great impact in the near future.

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Photo by Markus Spiske on Pexels.com

 

Do You Know, Why We Write Blogs?

First of all, what is the blog, everyone knows the blog, but here is the question of what is the technical turn and where is the origin of the blog? well, I tell you, the blog started out as a mix of what was happening in a person’s life and what was happening on the Web, a kind of hybrid diary/news site, and a person who has knowledge of how to post any news or new thing they begin their life with small blogs and they continue to word the success. furthermore, look about the origin of  The word “blog” is a shortened version of weblogs or weblogs. Besides being shorter and catchier, “blog” seems less likely to cause confusion, as “weblog” can also mean a server’s log files. in the past, not many people aware of the posting blogs, and there were not many facilities provided on the internet to post a blog, but in the last 10 or 15 years the trend of posting blogs is growing like a rocket.

people post many kinds of blogs like technology, photography, lifestyle, cooking, daily knowledge, general knowledge, news regarding pollution and Government, and many more. by sharing the post, people can share their experience and they can also pass their time if they do not have work to do. Nowadays, many companies and organizations like EDUindec.com and other NGOs higher the writer and give access to write something and post on their website or share on their social media and get the popularity, many organization also provide the education on these and how to bring more people on the site by getting this education on can easily understand the process of SEO (search engine optimization). there are some websites and domains, which provide free workspaces to write or promote social media handles.

However, many online e-commerce sites also on the trading and they start there platform by sharing the information on the blogs and through they share the product on their blog like clothes, accessories, computer parts, cooking books, and more. there are some famous bloggers Amit Agarwal, who is a Google Developer Expert, Amit Bhawani, who is also a famous tech blogger and he also has own youtube channels, so he starts to build his future by posting technology-related blogs, and in last, Srinivas Tamada he also famous Indian blogger post blog regarding the SQL databases and new database software for those people who wont to know about the databases of companies.

Here some advantages of having and writing blogs:

 

  1. Instant Marketing and Publicity: Now as people read, they learn about your work, your life, and/or your interest. You are on-air as long as your website is up. For about 10 to 30 minutes a day depending on how much effort you place, you are to impart something different to your readers, it might be knowledge or entertainment but as long as they get something, they finish your article with you leaving a mark in them at that moment. And that’s what’s important, ’cause when you do, you just got yourself a tribe.
  2. Increase in Search Ranking: Compared to a static portfolio, a blog counterpart is much friendlier to search engines because of the fresh content it offers once in a while. The friendlier you are, the better chances of you being searched for. And in case you haven’t thought about it, your blog can also include your portfolio which can be easily update-able rather than tinkering with your.html code just to insert another work.
  3. You gain additional income: Some of the successful people in the blogging industry choose to have additional income by placing some ads beside their website.  In some cases, their website becomes a marketing tool for other companies because of market specifics they cover. Other companies don’t like to make blogs for the heck of it, so in turn, they use other bloggers to market their services or product, and guess what? They pay for it!, For other online ad-companies, a mere browse through is enough to add to your piggybank, for others, you need clicks and to some, you need sales. But whichever the case is, you are earning passively for writing about things you love.

 

 

How Social Media fits into Digital Marketing.

Social media is one of the most important platform for digital marketing as the presence on social media helps to reach out a number of audience which later turn into their customers.

Digital marketing uses the social media platform to promote their business ideas, products or services. It is the best way to engage traffic to their sites and attract large amount of audience. The main aim of digital marketing is to reach the target audience and social media helps it to reach millions of people around the world in just few minutes.

Benefits of Digital marketing on Social media.

Improved marketing strategies.

As social media allows people to connect with each other and it also allows the marketers to observe the user data and the day to day activities of the people or customers and get to learn their intrests and dislikes and then take further steps on a regular basis to plan their marketing strategies accordingly, this leads to an improved and stable marketing business.

Improvement and increase in sales.

As social media allows the customers to view your products and order online they take the opportunity and avail the offer or services as soon as possible. As the customers reach out to your products and make a purchase, you can get the credentials which are required to contact them later on for further more advertisements. Moreover if they tend to like the product, chances are that they could become your regular customer and the reviews they leave online and the people they meet and let them know about your business will also help in the publicity of your company.

Improved customer satisfaction.

The most important aspect of Social media in terms of digital marketing is that it helps the customers to keep their word, send their feedback and ask their questions or queries regarding the products or the brand. Social media allows you to quickly review their feedback and quickly resolve their queries, this way the customers have no doubts and this operation leads to satisfied customers and what do satisfied customers do? That’s right they are your lead and will help you in boosting your business.

Improved Brand awareness.

Having a strong brand name on social media is very important as majority of the customers before buying any of their desired products go through online websites and social media. A strong. Brand name could attract them to your product and make them your customer. You can take your brand on Facebook and Instagram for better results, as by publishing Facebook ads, it could lead to get you a lot of customers.

Improved SEO rankings.

As the audience from social media carry a lot of traffic to your website, it makes you stand out from your competition due to the social signals received by your website. As a result search engines are more likely to rank your site higher in terms of relevant search results.

Improved and increased web traffic.

As you promote quality and informative content on your social media profiles, it will give rise to the toll of followers and customers to your website and will eventually lead to a lot of sales.

As we know that social media is the latest addition to the digital marketing world as it promotes all kinds of messages and brands on top quality social media apps like Facebook, LinkedIn, Pinterest, Instagram, Twitter, Google+, Snapchat and Tumblr which obviously catches the eye of alot of audience and leads to the promotion of the brand.

The technique of social media is really simple, create the content and use the social media platform to promote it and gain audience and hence social media marketing has become a part of digital marketing.

The major advantage of social media is that it is completely free to use and promote your stuff without even spending a single penny unlike some of the digital marketing tools. You can make daily progress and updates without worrying about the money.

Conclusion

There is no scope for loss when you take your business on social media, there is only one way and that is the route to progress and success. If you have your business online but not on social media it is like owning a business and not letting anyone know about it.Last but not the least social media gives you the valueable opportunity to gain new insights into your customers,it leads you to the customers who believed your business did not exist.

12 July :- New conversations day

“Many are so in the habit of making lazy conversation about weather & sport that we don’t take the opportunity to ask interesting questions and have rewarding conversations” .

Awkward Silence are suggesting a number of alternative conversation starters that people can use including ‘Which birthday tradition should change?’, ‘How would you feel about your partner doing kissing scenes in a film?”, and ‘What do you want to achieve with your life?’. “Conversation is extremely powerful. It’s the where ideas blossom, it’s where connections are made, it’s the life-blood of relationships”

Yet despite how impactful it is, people tend to under-value its worth.” “This is why New Conversations Day is so important, it’s to help people wake up to how rewarding new conversations can be.”

New Conversations Day is about not waiting until tomorrow to have the conversations we could be having.Like asking each other what we should be doing with our lives & making decisions, or talking to our parents & discovering their stories, or simply sharing the big ideas on our hearts” said Mr Benbow.

We want people on 12 July to not be content with dull conversation, we want them having genuinely interesting conversations. We have hundreds of suggestions to get them started, but each conversation is unique.

Ask someone what they would have said if they were the first person on the moon, or whether it’s OK for couples to have secrets from each other. Ask someone what they would teach their children about alcohol, or whether they think animal have morals. Ask someone what their idea would be for a TV show, or about the last time they cried.

Block chain Technology- Implementations

You must have heard a lot about the emergence of blockchain, isin’t? But here in this article, we will focus on the practical issues for blockchain implementation.

Introduction

In the tech world, blockchain technology is still the leading buzzword. Its ability to work in a distributed environment without getting tampered is the core source behind all the hypes.

As the technology is still in its developing phase, despite various possibilities in almost every sector, it will still take some course of time to get over all the challenges it is facing right now. Let’s explore what the practical blockchain implementation issues are.

As blockchain is revolutionizing rapidly, its scope and career opportunities are beyond imagination. If you are looking to start a profession in blockchain space and want to become a blockchain expert or a blockchain developer, favorable chances are on its way.

Practical Blockchain Implementation Issues

Blockchain technology is an algorithmic immutable ledger that presents a future-ready architecture for organizations to transact and exchange business-related information securely.

Does it mean it has no challenges? Of course not. There are various challenges associated when it comes to implementation. So let’s get started.

Lack of Internal Blockchain Knowledge

The first and foremost challenge while implementing blockchain is that most organizations have insufficient knowledge about technology. Companies do not have Blockchain experts and professionals who clearly understand the core concept of technology.

Thus organizations find it challenging to choose and adopt the best enterprise blockchain platform. Moreover, the companies are not aware of blockchain implementation steps that should guarantee the best outcome.

High Implementation Cost

Although popular enterprise blockchain platforms such as Hyperledger Fabric have made great strides in terms of the transaction speeds( just about twice the rate over VISA platform), most of the existing platforms such as Bitcoin(transacts 3 to 5 transactions per second ) and Ethereum (up to 15 transactions per second ) are inefficient in terms of speed of transactions and the energy consumption. Thus we can infer that the most convenient blockchain platforms come at a vast implementation and energy costs.

Backup and Recovery

Backup and recovery of data for blockchain networks are also one of the significant implementation issues. Although theoretically, creating a new node is easy, but it’s not practical spending several hours for a new node to sync with existing blockchain nodes and transfer configuration metadata. The recovery becomes even more critical when there is a requirement to migrate a node across datacenters.

Data privacy

Data privacy is a crucial bottleneck problem in blockchain as most enterprises do not appreciate the case where anyone can view their sensitive data, which might be delicate to their core business. Those who plan to share confidential business data are worried about confidentiality between several participants and shielding this data from access by other companions.

But, when blockchain nodes are run as a managed cloud service with users only able to access them through the APIs and event subscriptions, data privacy can be maintained to a great extend.

Blockchain Interoperability

Although they are various enterprise blockchain platforms, interoperability is a pertinent issue to which Blockchain developers are looking for mass adoption. The basic idea is to join one particular platform and to utilize the service on another enterprise platform if required without any severe compatibility problems.

Therefore, developers are finding a way through which users of different software can interact and conduct meaningful business.

Performance

In the blockchain network, the performance requirement is never the same. It varies from one scenario to the other. Like for example, the performance metrics include throughput and latency, and outcomes will vary in terms of network size and hardware configurations, and the tradeoffs between higher throughput versus lower latency.

Thus, based on the deep understanding of the business demands and platform architecture, a reasonable performance optimization solution needs to be adopted.

This is not the end of the list. Moreover, a lack of regulatory clarity is one of the significant implementation issues. Many governments are still unsure about how they consider this technology from a legal standpoint, and this leads to complexity.

Conclusion

Enterprise blockchain is gaining popularity and adoption in almost all sectors and for different use cases. Although blockchain might seem to be offering several advantages to the industries, it needs to be re-architected depending on various use cases for greater acceptance of enterprise blockchain in the mainstream.

The buzz around blockchain probably won’t subside, so hurry up and upgrade your skills now with the best online Blockchain certification courses.

To get instant updates about Blockchain Technology and to learn more about online blockchain certifications and become a blockchain expert, check the online opportunities which deals with all levels – beginner, intermediate and professional learning.

Easing out the lockdown

The World Health Organization (WHO) has declared that the rate of infection of coronavirus has increased in those countries that relaxed the lockdown at once. They have indicated that underestimating the challenges that may arise in the future needs to be taken into consideration by the stakeholders.

WHO Director-General Tedros Adhanom Ghebreyesus has said that China and Germany have reported an increase in cases after a lockdown was relaxed. Any lifting of restrictions imposed for safeguarding the people be done with proper planning and catering for the contingencies, which includes testing on priority and vigilance of the government on every development.

The country lifting the lockdown should possess enough medical potential to deal with the development of new clusters of the coronavirus. Easing out the pressure on medical fraternity is the need for time as they are under stress for the last couple of months. A gradual and firm approach in lifting the restrictions is required. Indian public health system has been doing well when we think of coping up with the coronavirus pandemic.

India needs to facilitate investment in the health system to cope with any development of the second wave. The limitations of testing can be addressed by the government on top priority to avoid any resurgence going unnoticed for a longer period. A steep rise in the infected coronavirus cases can be seen for the last three days, India is about to touch the figure of the daily rise of coronavirus infected cases to ten thousand which is a matter of concern.

Rolling out of effective plans to revive the economy amidst the spread of coronavirus after keeping a lockdown for a considerable period is understood. However, hurried opening or relaxing the restrictions may boomerang on society and can cause a huge spread of coronavirus. Social distancing measures can be converted to the law for a certain period and people breaking the same can be imposed a penalty to stay in quarantine etc. this will reduce the unnecessary burden of movement of people.

Health and survival of the people be given the topmost priority over giving impetus to economics. A steep rise in the coronavirus cases during the past week in India is a sign to the government to monitor the cases more closely. The government needs to plan an effective exit strategy for a smooth transition from a complete halt.

Workplaces that require less manpower and contribute more to the development of the economy can be opened by the government on priority rather than the opening of malls and educational institutes that may become a hub of the spread of the infection. India has succeeded in keeping the mortality rate low due to coronavirus at a bare minimum in comparison with the developed countries of the world who delayed the lockdown and suffered the loss of lives.

Migrant workers moved to their native place causing economic loss to the place from where they moved and adding to the burden of accommodating them to their native place. Unemployment is increasing in urban areas and the migration of people has carried the infection to rural areas too. Unambiguous guidelines of the government are required and center-state face-off must be avoided on political grounds by both, rather the states should support the central government in dealing with the entire scenario diligently.

Wake up, your child is going to do suicide

“If my parents understood my dreams than today I won’t be stealthy sitting on roof and writing this blog.”

So, you are a parent, if not than at one stage of life you’ll be ( but for now just read and share it with a parent). Every parent has great GREAT expectations from their offspring and sometimes that desire becomes so pressurizing that it takes the toll of the life of that little angel.

How many of you asked your child what he or she wants to become well many of you haven’t and in a rare case if you have, I am sorry to say that you didn’t took that seriously.

A child of 21st century is none less than the most busiest person on Earth, schooling, coaching, homework and much more trouble some tasks are a part of their life and after all that when they get the night time to rest, they wander in the land of dreams; the world that’s their own, they make ambitions and set goals for their life.

But do you even know the amount of grief and misery that your child feels when you say a crisp clear NO to them when they beg you to let them achieve what they want ?

Let me talk in statistics. Globally Around 65000 kids committed suicide in 2019 just because their parents didn’t allowed them to study in the field of their choice.

Just imagine the condition of a student who passed school working hard so that he could take admission in his dream college. But guess what, his CARING parents deny him that because the college is in another city . WTF, like seriously, we kids work our ass whole childhood to satisfy your marks hungry taste buds and what we get in return, a big rejection on our dreams.

 

As a parent your worries and thinking of well being of ur kid is justified. But you have to understand that the dreams and choice of your child also matters, afterall it’s them who would be studying and if they want to pursue a field of their choice then why deny it to them and become the reason of them going into depression or at worse, commuting suicide.

 

Parents, you have to understand this, your child knows his interests more than you or anyone else. Please, you just can’t put an end on their life by making them give up on their dreams.

Just go and talk to them, understand what ur child wants. Otherwise the day is not far when your child will cry silently in night and will fear to meet eye with people and will curse his very existence like I do. Please parents, wake up .

 

 

 

NEED OF FINANCIAL SUPPORT OF GOVERNMENT TO EDUCATION SECTOR

COVID-19 has halted all the productive sectors of economy resulting in financial imbalance. However, a unique sector that has emotions of our kids attached to it is their school, where they prepare themselves for the future. The teachers too have been forced to stay away from the school due to COVID-19 outbreak.

We have been hearing that government is providing some financial relief to certain sector. However, there is a necessity to provide some relief to the education sector too. Many educational institutes have taken loan to cater for variety of courses of instructions. The teachers of private and public educational institutes require support of the government, so that they can survive this tough phase. All the educational institutes and the staff working there needs to be supported financially for the time being.

We should ensure a respectful and dignified life for the teachers and support them to be stable and stay cheerful so that they develop the patience required to conduct the online classes for a longer period. A committee of educationist can be set up to look in to the concept of providing insurance cover against the Coronavirus to the school staff and the students. The government can include the public and private education sector in the list of sectors requiring economical support. Education sector has suffered financially and emotionally too.

A minimum financial help can be provided to all the teachers belonging to private sector on priority as it is a fact that they have not received their salaries since lock down was imposed from the month of March 2020.The plight of private school teachers has increased as these schools are totally dependent on fees from the parents.The management running the schools can support the teachers and hold their hands during this period of financial and health related crisis caused due to spread of Coronavirus.

The policies to hire and retain the teachers needs to be strengthened and redefined in the light of certain evil practices of hiring that are in vogue and have been in practiced. Such practices go unchecked specifically in the private hiring of the teachers. Hiring agencies are providing teachers to educational institutes at times overlooking all the laid down rules by the government. Though the efforts of private schools is commendable in contributing positively towards the growth of the students and in turn that of the society, certain scope of improvement in terms of treating teachers with respect exists. As a onetime special case some financial support can definitely be extended to the teachers so that they can support themselves during this uncertain lock downs due to COVID-19 spread.

A complete redefining of education sector can be done and many issues or evil practices that have intruded the system can be resolved and a new energy can be given to education sector for its revival. All the stakeholders need to accept the change for the betterment of students. The government has a greater role to play in this scenario and should come up with flexible policies for the revival of the education industry that can include granting subsidy to the educational institutes and extending some financial help to the teachers. The risk of COVID-19 is still there in the environment. We all have to treat this situation as an opportunity to learn.