Category: World

Yoga – The art of mind and soul.

Yoga is the mixture of physical, mental and spiritual practices and discipline which was originated in India. The most essential purpose of yoga is to bring together the body, mind and spirit into a whole. Yoga leads an individual to a healthy lifestyle, good eating habits, better mental attitude and positive approach towards the world. The exercises performed during yoga will enhance an individual’s fitness and also benefit in mental well being.

The most common methods of yoga are the physical postures known as asanas and breathing techniques known as pranayama. Yoga teaches an Individual how important your body is and how you can improve your body’s flexibility and make it more strong. As the person starts to understand and value its body, the individual gets more connected with his body. Yoga makes sure a person is evolved for constant progress and has not time to get involved in other thoughts which could lead to anxiety and depression. This leads to a better approach towards the life.

Who can practice yoga?

Every person can perform yoga. There is always a suitable way for an individual to practice yoga, whether they are old or young, injured, fit or unfit, supple or inflexible, male or female. You just need to find the right mentor for you.

Physical benefits of yoga

  • Improved posture
  • Better sleep
  • Increased natural energy level and vitality
  • Greater flexibility, strength and stamina
  • Better balance
  • Stronger immune system
  • Pulse and respiratory rate decreases
  • Blood pressure decreases
  • Cardiovascular efficiency increases
  • Respiratory efficiency increases
  • Cholesterol decreases
  • Cleansing and regulating of all the body’s systems  

Mental benefits of yoga

  • Calm and clarity
  • Greater confidence and generally more positive mood
  • Sense of inner well-being and ‘centredness’
  • Increased awareness of body and movement
  • Counters depression and anxiety
  • Ability to concentrate improves
  • More self-acceptance
  • Increased social skills

Different types of Yoga.

There are many types of Yoga, today let’s discuss one of the most important type of yoga which is Bhastrika.

The Sanskrit word “bhastrika” means “bellows” mostly employed by blacksmiths to melt metal. Like the bellows fan the hearth similarly Bhastrika Pranayama surges the flow of air into the body to supply heat at both the physical and subtle level–stoking the inner fire of mind and body. When this pranayama is done regularly it tends to remove blockages from the nose and chest. It is suitable for asthmatic patients and removes inflammation of the throat. Bhastrika increases the gastric fire. Pranayama improves appetite and digestion capacity. Bhastrika, when practised with Kumbhaka Pranayama, can generate heat within the body and keep it warm in rainy and weather .

Starting position: Do preliminary conditioning in Sukhasana or the other meditative posture. Sit on a firm chair with an upright backrest, if unable to take a seat on the ground . Keep the body above the waist straight and therefore the spine erect. Eyes can be kept closed.

How to do Bhastrika Pranayama?

The Sequence of steps:

Take in a deep breath and exhale forcefully through the nose, with none strain.
Immediately, breathe in with the same force.
Inhale and exhale repeatedly, deeply and thoroughly, using the diaphragmatic muscles with vigour. The abdomen moves out during inhalation, while the diaphragm descends. The converse happens while exhaling.
The above movements should be slightly exaggerated. A strong nasal sound will accompany such breathing. The process should be rhythmic and controlled, maintaining the speed as per capacity.
Do ten cycles to finish 1 round of Bhastrika Pranayama.

Best practice: Practice 3 rounds/session, with pause in-between rounds. Bhastrika Pranayama should be practised on an empty stomach, after evacuation within the morning.

Few limitations : Heart ailments, hypertension, high BP, fever, vertigo, pregnancy, intestinal disorders, spinal abnormalities and eye ailments, e.g. like a detached retina, glaucoma.

Benefits of Bhastrika Pranayama:

Favourable effect on the respiratory and digestive system.
Drains excess phlegm from the lungs.
Provides oxygen to the blood increasing the vitality of all the organs and tissues
Strengthens and tones the abdominal region.
Calms the mind
Energizes the entire body and mind.
Now that the question of what’s Bhastrika pranayama & its benefits are answered – Do try it out and luxuriate in this monsoon season with radiant health.

So as we come towards the end we can say that yoga is the medicine to every problem. From physic attributes to the inner peace, yoga takes care of everything. Yoga is not something you do for a day but it is a life long commitment to enjoy a healthy and beautiful life.

“Nuclear Energy And Fight For Its Credibility”

Humans, since the age of their existence have invested money, efforts and ideas into developing new sources of energy generation. Which earlier focused on mostly focused manual work and manpower or animals usually has shifted to machines making the work more easily and efficiently done. The transition after the industrial revolution and drastic drift towards these technologies gave new origin to energy sources. While initially more of the non sustainable resources like coal were used as a source of energy, be it in trains, or for ironing of clothes or be it for warming oneself from the freezing cold environment. Cutting of woods for fire and cooking was also an opted source of energy in earlier times. But sooner the effects if these machines were seen and how they deteriorated our health, glaciers of the antarctic and most important lead to phenomenon called global warming which has nowadays led to climate change. The need for sustainable and eco-friendly sources of energy was a great demand in the early 40’s and then came the idea of “Nuclear Power Generation”. 

As soon as the nuclear atomic bomb was used as a weapon, it came into the mind of people,that it has an enormous amount of energy in it and thus could be used so as to generate energy from it and utilize it in a better and peaceful way. It was thought to be a classic idea to fight back every problem , people warriors facing. Nuclear power generation meant the cost of electric utility to go down while it’s production to achieve height,shifting to this house would lead to less consumption of fossil fuel like coal and other sustainable resources like petrol as a source of energy to run vehicles, and thus the problem of global warming could drop. And many other factors which seemed to solve energy related problems for mankind. 

But soon as most of the companies started investing in nuclear plants , it turned out to be totally different as it was assumed to be. The technicality and most important the cost to build it were more as they were right of. Complexities in the design and working were still unknown to many of the scientists. But still most of the counties thought of investing in these plants. The growth of nuclear plants significantly grows as soon as the oil prices hit the stock to highest amounts. Thus nuclear energy was thought of to be the best and better alternative. But it was soon seen that this nuclear power generation was too risky not only for the company but also for their country as well as the whole world, if not properly taken care of, since many accidents were observed in quick span . 

But still various countries are using nuclear energy as a energy generation with almost covering 10% of total energy demand around the world while most of the power still depending on coal. But the main question which comes to mind is “Do we really need these nuclear plants knowing their harmful effect to humanity”. There have been many accidents which have led man to lose life and still it’s outcome are observed in the future genes. Nuclear energy has enormous power to destroy the population around the world if used in the other way. So “Why do we still focus on nuclear energy rather than investing in other sustainable energy resources easily available with almost the same setup cost”. Also the waste of these plants which are mostly chemicals is very dangerous and the smoke which comes out in the form of emissions is too toxic, which could lead to breathing problems in living beings and also add up to the pollution. 

“The results show the how the disadvantages of these nuclear plants are way ahead of its positive outcomes as being positive being the fact that it leads to reducing of carbon dioxide emissions in the environment or be it providing more jobs as workers in construction and worker in the plant but still seen the bad side of these, it seems to be more dangerous and harmful for the humanity. We believe that it’s high time to think for nature and shift towards more better energy sources like sustainable energy sources which are present in enormous amounts and which do not harm nature , along with the fact of not risking life’s and finding alternatives at the cost of human life”. 

“An animal’s eyes have the power to speak a great language.”

It has been a long time since there is a debate, whether animals have been exploited for humans’ needs. However, More than 200 million animals are killed for food around the world every day – just on land. Including wild-caught and farmed fishes, we get a total closer to 3 billion animals killed daily. That comes out to 72 billion land animals and over 1.2 trillion aquatic animals killed for food around the world every year. In the United States alone, around 9 billion chickens hatch every year for the sole purpose of growing to an edible size and dying for human consumption. Animal suffering is the most direct consequence of consuming meat, but there are unintended consequences of eating animals, too.

All-around the globe, animals are used in a different way by humans to fulfill their need, they use it as food, making shoes, jewelry, irrigation, medical research, end experiments. Is it justified to use animals to human’s personals needs? not all animals grass-eaters, they also have to kill or hunt to fill their stomach, Video from the first large-scale investigation of intensive fish farming in Europe shows fish thoughtlessly scooped out of nets and thrown into plastic containers, where they slowly asphyxiated, Some of them miss the bin and flap to death on the floor. This video was disturbing, Some fish survive out of water for hours on their way to the slaughterhouse. If they’re still breathing when they get there, they die by a blow to the head. Nearly 300 wild sea animals are killed every year to feed one American, but that doesn’t include the fishing industry’s bycatch.

Considering the number of Americans that claim they only eat humane meat, it’s worth a quick math lesson. If 99% of farm animals in the U.S. are raised on factory farms, compared to about 90% globally, and 75% of Americans think they consume humane meat, the survey says that most of them don’t. Animals raised for food die by the millions in slaughterhouses around the world, and they do not think before eat. but the main thing is that animals also take revenge by spreading life threating viruses like swine flu and plague, even though human-made vaccines of these viruses, it had taken lots of human life.

If I talk about India, each and every day many animals have been killed by humans, even though the majority of the population is Hindu, and the coastal area also famous for fishing and fish farming, many famous franchises like K.F.C, Mc.donald, Subway, and Burger King provide chickens, beef, meats, poke, and many other animals eatable product. furthermore, in the fashion industry like L.V., Gucci, Prada, Zaara, and more,  provide clothes and fashion accessories like a leather purse, belts, leather shoes, and jackets that are obtained from animal’s flesh.

On the other hand, if we talk about science and research, in that process animals always be preyed by the scientist, and in recent news, they narrated that “Tests of other fast-tracked vaccines show that they have prevented infections in the lungs of monkeys.” they are so mean to not test on human or own self, they also not have an idea that there are lots of difference between the skin and immune system. there are many alternatives to reduce the suffering causes of animals.

Additionally, in India, there are many N.G.O.s, which always stands for animals rights, People for Animals India does a great job by saving street dogs in COVID-19 situation by serving food, shelter, and medicines. however, not only N.G.O.s but all people around the world stand for mutated animals, and if you wont to do great help, join the nearby N.G.O.s and save animals.

Be the follow “live and let live”

 

 

Personal Development

Personal development can include any skill that you build to improve yourself—your emotions, thoughts, or behaviors. It doesn’t really matter which skills you want to improve; the key to personal development is taking the right steps — steps that help ensure that you reach whatever goal you are pursuing.

What are the most important personal development skills? It really depends on what you’re trying to achieve. But here are 9 that I have found to be important to successful personal development.

1. Start by figuring out which personal development skills you need to build. The first step in any personal development strategy is to figure out how to best use your time. It makes little sense to learn how to code if you don’t plan to be a coder or to bench press 400 pounds if you don’t plan to be a weight lifter. These can be hobbies, but personal development is more about building skills to reach your goals. So it’s good to take some time to self-reflect. (If well-being is a goal of yours, take this well-being quiz to see which skills you need to build.)

2. Develop entrepreneurial thinking. Everyone can benefit from learning how to think like an entrepreneur, regardless of whether or not you are one. Why? Because entrepreneurs are innovative, good at planning for all possible outcomes, and skilled at getting others to buy into their vision or dream. And perhaps more importantly for personal development, they tend to be adaptable to all sorts of situations.

By developing entrepreneurial thinking, you better adapt to whatever your circumstances are so you can more easily achieve your goals, whether those goals are to start a business that makes a positive impact in the world, to set yourself up for an early retirement, or climb Mount Everest.

3. Develop a growth mindset. If we have a “fixed mindset,” we may shy away from challenges that could help us grow. But this can be problematic because our fear of making mistakes can lead us to avoid challenges and new experiences—experiences which would help us grow, improve ourselves in important ways, and create the life we desire.

If we have a “growth mindset” we seek out challenges because we value learning and growth more than we value feeling smart or knowing what we’re doing. That’s why those with a growth mindset often build new skills more easily: They believe they can and so they really work at it.

4. Develop your self-soothing mechanism. High levels of stress are not only bad for our health and well-being, they can prevent us from effectively pursuing and achieving our self-development goals. By learning effective, long-lasting stress-reducing strategies, your body and mind will be more equipped to handle the inevitable challenges that arise when you’re trying to develop yourself.

5. Develop resilience. Resilience is that super-important skill that helps you bounce back quickly after being knocked down. This is one of the most important skills for success because none of us will achieve anything if we don’t keep trying when we fail. We can build resilience by improving skills like emotion-regulation, mindfulness, and positivity.

6. Develop your value compass. It’s not always easy to live by our core values. But when we go through life without following our personal values, we can easily get lost. We may suddenly “wake up” and realize that we are not who we want to be or where we want to be. This is why it’s so important to stay in alignment with our personal values.

What are your values? Perhaps: kindness, curiosity, creativity, hard work, or personal relationships. Define your personal values so you know which actions are in alignment with those values.

7. Create a personal development plan. A good personal development plan takes all these factors into consideration — the WHAT, the HOW, the WHY, and the WHEN. So ask yourself:

What skills will you build?

How will you build them?

Why will you build them?

And when will you build them?

8. Record your progress towards personal development. Keeping track of our progress as we move toward our personal development goals is key to making sure we’re on the right track. Then we can pause and take a different direction if we’ve gone off course. By maintaining self-awareness and frequently checking in with ourselves, we can identify things that we need to devote more attention to. As a result, we can make better progress toward our personal development.

9. Keep developing yourself in new ways. The science is clear: The more ways we develop ourselves, the broader our skill set, and the more success we tend to have. So try learning some new emotional skills or do some activities to build new skills. You just might learn something that changes your life.

How to open a Franchise without money- US…

let’s talk about to open a franchise with no money so the first thing you can do, if you want to open a franchise with no money down is go to your friends and family look. I understand that that’s something that you may not want to do sometimes that’s a toughest conversation asking friends and family for money but I would assume if you’re willing to open a franchise and you have some skill sets you have a certain level of intelligence and a certain level of ambition so assuming that you have a good reputation and a good rapport with your friends and family then that’s the first place that you can go to get money to fund your franchise.

hamburger and fries photo
Photo by Jonathan Borba on Pexels.com

Now when you’re approaching them for the money it’s important to be tactical and strategic about it and you don’t just say hey! can I borrow ten thousand dollars can I borrow twenty thousand dollars can I have fifty thousand dollars you have to go into it strategically so go into it with a business plan this is the franchise that I want to buy this is the amount of money that I need to get started this is a lot the amount of money that I think I will make with the franchise this is the time period which I can pay the money back to you and get on that loan repayment plan, another way to approach getting money from feds and friends and family to fund your franchise is to ask them to be a partner with you so although they may not want to work in the franchise themselves maybe they’re more willing to give you money or lend you money for the franchise if they are an owner or an investor with you so maybe you’re the one that runs the franchise and you handle the day-to-day operations the sales managing the staff managing the overall business and they get a percentage of the profits as a way of paying them back.

close up photography of starbucks disposable cup
Photo by Adrianna Calvo on Pexels.com

The next way that you can fund a franchise is to get a loan and before you read about that real quick with the franchise so now in getting a loan to open a franchise business it’s important to note that one you’re going to need to have good credit and two you’re going to need to have an income that can support paying back. The loan and three the likelihood is you are still going to need money for the down payment on that loan if you get us an SBA loan which is Small Business Administration they require a minimum of 10% down from you in order to fund that business so what does that mean if you need $100,000 for your franchise business then that means you need to come up with $10,000 in order to here that loan so the question is how will you come up with that $10,000 and there’s a number of options that we’ll go over in a second of how you can do that one way you can do that is what we already talked about which is getting money from friends or family it’s so even with the Small Business Administration having a ten percent minimum requirement that you have to put towards the loan in order to open a business.

white and blue come on in we ere open signage
Photo by Tim Mossholder on Pexels.com

Most lenders that issue SBA loans are going to require anywhere from 20% to 30% in order for you to secure that loan so again in that example if you’re looking to open up a business that’s a total of $100,000 you’re going to have to figure out a way to come up with twenty to thirty thousand dollars in order to secure that loan and so in a second I’m going to tell you about a strategy of exactly how you can do that without having to ask your friends or family for money another way that you can fund a franchise without having any money so to say is seeing if you have any 401k or retirement plans now as someone who has managed over a hundred million dollars over the course of career as a financial advisor typically. I would not recommend for someone to take money out of their 401k and that’s not what I’m recommending to you. So, I want to make sure that you get that clear because there are severe penalties and tax consequences that you should consult the tax advisor about but there are ways that you can leverage your 401k so if you’re still working with your employer you can take out a loan against your 401k in order to fund a business and when you take out a loan there’s one thing that you have to be very careful about the thing that you have to be careful about is that if you leave that employer and you have an outstanding loan they are going to make you repay that loan within a certain period of time usually it’s 60 days if that is the case if you don’t come up with the money and repay the loan for the 401k they count it as an early distribution you’re going to have to pay taxes on that money depending upon if it’s a pre-tax 401k and you may have to pay some penalties. 2 guys opened up first location they were going to need 300 just over $300,000 in order to get first location open so they had a significant equity in their home at that time and want to went ahead and apply for a home equity loan they secured a three hundred and ten thousand dollar home equity loan use that home equity loan to fund the business and to pay for the business about a year or so later they actually wind up moving they sold their house the home equity loan was paid for paid off and now they own the franchise in the business completely outright don’t have any loans on the business and then the last way that you can potentially buy or open a franchise with absolutely no money is to talk to the franchiser again it’s not about the resources it’s about your resourcefulness so it never hurts to ask them and to make a pitch if you’re truly excited and confident about the opportunity.

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The bitter truth about the “wokeness” surrounding mental health.

Depression is termed as a mood disorder that makes the person affected be constantly in a state of low mood with an aversion to activity. It is said to be a constant feeling of sadness. But is it though? I don’t think it so simple to term something that can eventually lead you to take your own life, or at the very least haut you with suicidal tendencies for the rest of your life. I think we all know where I am going with this, Sushant Singh Rajput. He surely was a brilliant actor, a profound intellectual and definitely a charming person overall. However, this isn’t one of those posts. I am not going to jump to either bandwagon be it that he wasn’t strong enough or that he was yet another victim. This isn’t simply a black and white issue, and for what it’s worth, there isn’t simply one culprit in this case.

Photo by VisionPic .net on Pexels.com

Sushant was the very definition of someone who struggled against the real world to make it to the reel industry. But since he didn’t have much of a background or a godfather so to say, he was often relegated. That is all I am going to say on this topic, because unnecessarily bringing up his name seems a bit desecrating. Which brings me to the point out the despicable behavior of not just the media and the supposed “heavenly” B-town members but also the common people on social media. In an effort to seem much more emotionally matured and woke, every one gave their own eulogy to him constantly tagging him on social media. These people never once thought about what his family and loved ones would think when they saw a gazillion fake eulogies and crocodile tears, all the while they themselves aren’t ready to accept this death. I believe we as a society get a voyeuristic pleasure from doing all this. Some people based on tiktok and similar apps even devised click-baits surrounding this issue. As if this wasn’t enough, another trend that has risen is a supposed wokeness in terms of mental health, where people would post on social media that they are ready to listen and mend the depression of random strangers online, never considering the fact that they are the same people who unnecessarily troll and bully others. They say whether or not I know you I’ll help you out, even when they have never helped their family or friends. Its easy to assume that people can talk to random strangers or call helplines to prevent their depression. How can they do that when they aren’t even able to approach their friends or family. While the present generation at least acknowledges depression and suicidal tendencies of those suffering from it, a majority of the older generations feel that it isn’t something to worry about, that those who feel or do so are simply weak minded. Its not that easy to approach someone, when you yourself keep on doubting your self-worth. And the fact that people have taken the mantra of “I’ll help you just reach out” in order to increase their social standing and to seem hip in the present times doesn’t feel leave a good taste in anyone’s mouth. I do not think I even have to mention how despicable and self-serving Indian media is, which while being controlled by money-hungry media houses isn’t that surprising. For you need to be worse than the lowest scum to term someone’s suicide as a “hit-wicket”. For someone to take their own life, they definitely must have suffered when they had lived. However, by doing so we do not let the dead rest even in death.

This “wokeness” is definitely a nine days wonder, and soon this too will pass and we all will be back to our hateful and spiteful selves. Should something change in our way of living would certainly be a god blessed miracle

Top 5 matches in the history of football.

Football is one of the most followed sport over the globe. Millions of fans across the globe follow this sport and support their favorite clubs and teams. Even though there is not much competative leagues in Asia, there are millions of followers across the continent. There are various famous leagues associated with football. Some of the competative and world known leagues are –

  • Barclay’s premiere Leage – It is an English league which is played in England.
  • LA liga santander – It is a Spanish league which is played in Spain.
  • Bundesliga- It is a German league which is played in Germany.
  • Seria A – It is an Italian league which is played in Italy.
  • Ligue A – It is a French league which is played in France.

Now let’s come across the Top 5 matches in the history of Football.

1- Real Madrid vs Atletico Madrid in the UEFA Champions league final (2013/14)

Real Madrid and atletico Madrid are arch rivals and their rivalry is known as the Madrid derby. In the 2013/14 season of the UEFA Champions league they meet up in the final to fight for the biggest glory in club football.

Real Madrid had failed to win the championship since 2003 and atletico Madrid had never won the competition before so it was a match everyone were waiting for.

Real Madrid went 1 goal down in the first half and were not able to score level until the 92nd minute of the match when Sergio Ramos scores a magnificent header to take the tie to extra time where real madrid score 3 more goals to win the champions league. It is considered one of the best nights in world football.

2 – Barcelona vs Paris Saint German in the UEFA Champions league (2017)

Barcelona and psg met in the knockout stage of the champions league. In the first leg psg managed to destroy Barcelona by 4 goals to nil.

To overcome the tie Barcelona had to score 5 goals at the camp nou and on the contrary not to let psg score an away goal.

Unfortunately barca could not manage in conceding a goal but went on to score 6 goals in the match with the last goal coming in the last few seconds of the match. Barcelona go through on aggregate score of 6-5. Barcelona is the only team to make a comeback from a 4-0 defeat in the first leg.

3 – Liverpool vs AC Milan | 3-3 (2005 UEFA Champions league Final)

The night is officially known as the Istanbul miracle. With Maldini opening the scoring in the first minute for Milan leaves the Liverpool team and fans in shock. On the contrary Milan score 2 more goals in the first half making it 3-0 in 45 minutes.

But the reds did not tend to give up that night and the captain Steven Gerrard scored the first goal for the reds followed by xabi Alonso who score the equaliser which made it 3-3.

The tie was taken to a penalty shootout where Liverpool emerged victorious. It was one of the greatest comebacks in the champions league final.

4 – Manchester city vs Queens Park Rangers (EPL in 2012)

Man city faced QPR in the last game of the English premiere league season in 2012. To win the title man city had to win their final game against QPR.

All hopes were in vain as man city were 2-1 down with only stoppage time remaining. Miracleously man city score 2 goals in the stoppage time to be crowned the champions for the first time in 44 years. The winning goal was scored by Sergio aguero.

5 – Spain vs Netherlands (World cup final 2010)

Spain and Netherlands meet in the world cup final in 2010. Both the teams refused to give up the whole 90 minutes and the game was taken to extra time.

In the extra time 4 minutes before the whistle was blown Andres Iniesta scores a screaming volley to make sure Spain goes all the way through and win the championship.

Spain were crowned the world champions in 2010 by 1-0.

Yemen is suffering the biggest humanitarian crisis and the world is silent

Yemen’s civil war is about to be eclipsed in a tragic manner. The fighting pits Iranian-backed Houthi rebels who took over the capital Sana’a and the north in 2015 against the Saudi- and UAE-backed, U.N.-recognized government of President Hadi. Another conflict pits the Hadi government against the Southern Transitional Council. Both are ongoing. Despite calls for ceasefires, the country remains sharply divided and now faces a potentially deadlier foe than the war—the COVID 19 pandemic.  

The U.N.’s head of humanitarian operations in Yemen, Lisa Grande, says that Yemen faces a worst-case scenario. The death toll from the pandemic could “exceed the combined toll of war, disease, and hunger over the last five years (in Yemen).” That could be over 230,000 deaths according to a U.N.-commissioned report from the University of Denver.

Right now Yemen is facing the biggest humanitarian crisis in last 100 years with over 24 million people in need of aid. They are currently fighting off an

CHOLERA OUTBREAK – cholera epidemic in Yemen is going on since 2016, and gets worse everyday due to lack of public health sectors and aid ,as well as saudi lef air strikes on water systems and food infrastructure.

FAMINE – The famine in yemen is said to become the worst one in 100 years and continues to get worse every day due to the poor funding and saudi intervention.

CORONAVIRUS (pandemic) -there aren’t many testing kits and hospitals aren’t equipped with treating it. Basic necessities like masks and gloves are also not available . Thus making the situation even worse. Its said that covid-19 can remove Yemen from the maps all over the world. As its impact is devastating on a country which has been wracked by civil war at same same time . Saudi Arabia with support of US,UK ,France has been bombing Yemen in order to get rid oh the “Houthi rebels, targeting public infrastructure,water systems , schools etc.

According to reports every 10 minutes a child dies in Yemen because the healthcare system has essentially been collapsed .

The U.N. termed Yemen the world’s worst humanitarian crisis before the pandemic. Some 80 percent of the population—24.1 million people—required humanitarian assistance, with half on the brink of starvation.They are among the most vulnerable to the pandemic. In the meantime, the U.N.’s lack of funds means half-rations for 8.5 million hungry Yemenis. Around 2 million children under 5 years old are suffering from acute malnutrition.

Today, more than 20 million Yemenis need humanitarian assistance, a number greater than the entire population of the state of New York.

The numbers are staggering: 20 million Yemenis are food insecure, 19 million do not have access to clean water and sanitation, and the worst cholera outbreak in modern history has claimed more than 2,500 lives. According to the United Nations, 10 million people in Yemen are one step away from famine.1

HOW TO HELP ?

EFFECT OF BRANDING ON CUSTOMER PURCHASE DECISION

Branding is the process of giving a name or a sign or a symbol to a product.
One of the most important decisions that a marketer has to take in selling a product is in respect of branding. He/ She has to decide whether the firm’s product will be marketed under a brand name or a generic name.
Generic name refers to the name of the class of the product. If the products were sold by their generic names, it would be difficult for the marketers to distinguish their products from that of competitors. Therefore, most of the marketers give a name to their products, which helps in identifying and distinguishing their products from the competitors products.

As the traditional marketing tools and techniques has been replaced by the modern marketing tools and techniques and the number of factories of every good has now been increased, the producer tries to make their product different from other producer of the same product. These things give birth to a new marketing dimension and new era of marketing by the emergence of BRANDING.
In olden days, the brands were just a mark, sign or some sort of numbers to differentiate their goods. The brand then builds many function which creates the value in the mind of the customer. Like the advertisement, which is the function of the branding and it creates a unique association and memory link in the minds of customers on one side and on the other hand, it creates the demand for your goods and services as it attracts the customer, it creates awareness about your production and also educate the customer about the use of goods and services.

ADVANTAGES OF BRANDING
To the marketers

  1. Enables making product differentiation.
  2. Ease in introduction of new product.
  3. Differential pricing.
  4. Helps in advertising and display programs.
    To the customers
  5. Helps in product identification.
  6. Ensures quality.
  7. Status symbol.

CHARACTERISTICS OF A GOOD BRAND NAME

  1. A brand name should be short, easy to pronounce, spell, recognize and remember.
  2. A brand name should suggest the product’s benefits and qualities. It should be appropriate to the product’s function.
  3. A brand name should be distinctive.
  4. Chosen name should have staying power i.e., it should not het out of date.
  5. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line.
  6. It should be adaptable to packaging or labelling requirements, to different advertising media and to different languages.
  7. It should be capable of being registered and protected legally.

Brand image is positive and creates many customers and build strong customers relationship with them and maintain loyalty. But if the brand image is negative, it will be harmful as there will be no customers repetition and retention. So, firm pays a huge investment on advertisement to maintain the brand image and brand equity management programs. As brand image creates perception in customer mind so after purchase, if cognitive dissonance occurs then there is a change in customer’s behavior.
Brand association will impact the consumer buying pattern and behavior. These associations will affect your decision positively if the brand image is positive. Brand loyalty reduce the cost for the firm to retain the customer forever. A loyal customer is helpful for the firm to create new customers.
Generally, brand has greater impact on consumer buying behavior. But at local level, behavior of customer also changes due to branded products and services. Consumer buying behavior is the study of actions of consumer towards planning, purchasing and consuming goods and services.
Consumer buying decision consists of 7 steps:

  1. Need recognition
  2. Information search
  3. Pre-purchase evaluation
  4. Choose alternative
  5. Purchase consumption
  6. Post consumption evaluation
  7. Feedback
    Now, market has become too much competitive due to hyper competition in the market. The best way is to compete these conditions by developing a strong brand image. Basically, the key driver of brand equity is simply brand image. By easily remembering brand , quality production increases which leads to sales increase and makes mire profit. It is the best way which leads towards maximizing market share and to sustain competitive advantage and strong position in the market.

World’s Best Opener Rohit Smashed Match Winning Hundred, leads India @CWC 2019 >>>>>>>>>>

Credit : Third Party Reference

Team India had their batting worries even before they played their first match in the cricket world cup, with both their openers Rohit Sharma and Shikhar Dhawan being in terribly poor form. No team would be blessed to have extremely talented openers as that of Rohit-Dhawan pair but when your best batsmen at the top of the order are in bad form, especially when you are into the world cup with people behind you, the entire nation and fans have high expectations from you due to your legends and ranking, it would hurt you, mainly if you are the captain of the team or the think tank in the dugout.

BUT LEGENDS RISE TO THE OCCASION.

If not both, at least one of this pair rose to the occasion and in such a great way that all appreciations flowed his way. Yes, I am speaking about India’s Hitman, Rohit Sharma and the great innings he played to take India home with their first win in their first encounter of the world cup against South Africa.

India was playing their first match in the world cup against South Africa who had already lost their first two matches. If it was important for India to start with a confidence boosting win, it was equally important for South Africa to make a win out of this match to keep their hopes alive in this tournament.

Credit : Third Party Reference

South Africa, winning the toss and batting first never looked like they were playing in their comfort zone. They looked like playing defensive, on the back foot, especially after they had lost the first two matches, to make sure that they win this one against India. It is quite understandable. But I will not take away the credit from the Indian bowlers who bowled with such discipline that they crafted the way for Indian win in the first half of the match itself. It was Jasprit Bumrah, the Indian superman with the ball, who has been producing wonderful spells in every match he plays off late and has been a bad dream for every batsman, who gave a superb start for India.

He broke havoc in the South African camp as he dismissed Hashim Amla who was returning after an injury and Quinton de Kock in quick succession keeping the Proteas at 24/2 in 6 overs. Bhuvneshwar Kumar tightened the things and choked the run flow from the other end. To add to the woes of South Africa, Yuzvendra Chahal proved lethal. He dismissed 4 South African batsmen and made sure that the opponents did not settle down to make a big total. Hardik Pandya and Kuldeep Yadav provided the essential support from the other end.

At 89/5 in 23 overs with all known batsmen back in the pavilion India would have wished to chase a target close to 160 or 170 runs even if the lower order resisted. But India messed it up in the last 10 overs and let things loose as South Africa finished 227 for 9 in 50 overs. At a point, they were never looking to play out the entire allotted overs. Thanks to late assault and counter-attack by the lower order Leland Phehlukwayo, Chris Morris and Kagiso Rabada who came up with useful contributions.

India were chasing 50 runs more than what they had expected to do. And whatever South Africa had scored was not less, seeing the depth of their bowling. But the bad news was that Dale Steyn was ruled out of the world cup due to injury and Ngidi was down and out for the same reason. So they bowled with deficit strength.

India always fancied their chances to chase this total down in quicktime. But Kagiso Rabada spelt menace to the Indian Batting order. Both openers Shikhar and Rohit played defensive because they could not make big shots. The South African bowling was tight, straight, disciplined and up to the mark. Rabada and Morris dried up the Indian scoring. After early loss of Dhawan’s wicket, India was struggling at 14 runs on board in 7 overs. Even the versatile Virat Kohli was taken back and had no clue where to gather the runs from.

When India lost Kohli who atypically played in his shell, almost scoring nothing, it looked like getting to the winning runs was an uphill task for Indian batsmen. 227 now looked like 350. Then the hitman opened up. He slowly started taking the attack to the opposition. He just needed good support from the other end and that was ably provided by useful contributions from K.L.Rahul and M.S.Dhoni.

Credit : Third Party Reference

Two big partnerships between Rohit and Rahul and later between Rohit and Dhoni made sure that India were cruising along towards the winning lane. South Africa bowlers too did not have any weapons left to attack once they had a clue that the Indian Batsmen were batting sensibly and not throwing their wickets. They were waiting for Indian batsmen to make mistakes but India played sensibly and with utmost caution. After all the hard work, they are not going to throw away this match. Rohit Sharma was the pioneer of this Indian win. Though it was not a typically hitman innings it was a super mature innings which came at the right time when India needed the most. To see Rohit bat with grit, like a saint was fascinating. Rohit guided India home with his superb ton. He remained unbeaten on 122 while Hardik Pandya gave the finishing touches in the way in which only he can bat. India won the match with 2 and half overs to spare.

What could have been an easy match for India was made difficult by the South African tail batsmen. What could have proved to be difficult was well sorted out by the hitman.

Chahal would have been easily the man of the match had India limited South Africa to 160 runs and easily chased it down. But those extra 50-60 runs that India chased in the difficult conditions to chase on a tricky wicket, the up-rise of hitman, and that important ton made Rohit Sharma the hero of the match. One needs to see that Rohit had scored more than half of the chase. And he dominated every partnership. The others stood and watched, just he played, and just he won the match for India.

India is considered as one of the contenders for winning this world cup and people have high expectations from Kohli and his boys. Kohli said that the expectations on his team are for the entire year and not just for the world cup and they have learnt to manage this pressure for years, during his pre-match interview. It is a statement of confidence. I wish that this does not open up the gates of being over-confidence for him or his team. But as starters, India will take this match and tick off a win column against one of the strongest teams in the competitions.

On the other side, team South Africa has lost three matches in a row. This will surely hurt them. Now they need to win almost every match they play and that would definitely be an acid test for their team. But strong teams and good teams will sort out their tough moments. I wish South Africa plan and execute everything they need to do to win their next match. I just hate seeing them being knocked out of contention tight in the mid-way of the tournament. They are not that bad side isn’t it?

Reference- https://divyanshspacetech.wordpress.com/

“Human And Their Natural Interference”.

Man has been utilizing various natural as well as artificial resources around himself to build essential things required in  daily activities. With the need and reliability factor, man has been shifting to metals and material for better durability,consistently, toughness and many such properties. But since the inception of technology, a drastic shift could be seen in utilization of material for various usage. Prominently plastic. Plastic is used in almost everything we think of, including our food. The desired properties of this material make it perfect to be used for different aspects and can be converted to desired shape and size as per the requirement. This surely has made life of man much easier as it used to be. Be it for storing things, irrespective of its state be liquid, solid or gas, for carrying goods, in LCD,LED, even our smartphones, utensils, vehicles and many more. We are surrounded by plastic and material made from them, as a factor of their number of advantages in today’s tough World. 

Plastic generally comprises small polymers, long and repeating chains. These polymers can be break down and can be utilized to make new synthetic materials from it. This makes the new material or the synthetic products to be better than the natural ones, be in their properties of light weight, more elastic, long lasting and Moldable. The wide availability and easy production makes it wisely available and at cheaper rates. These factors surely make plastic an important and integral part of our life until we see it’s effect on our nature and surrounding .Plastic being one of the synthetic and durable products with strong bonds between its molecules, it could take 100 of years to get decomposed. The piling up of plastic as cups, carry bags, water bottles and many more in various rivers, and in  our surrounding is leading to a harmful effect to our nature. More than 40% of plastic is used for wrapping up of food contents and packaging. This plastic is more oftenly a waste and thrown away with the single use motto of every individual. This waste us piling up and is filling up spaces. 

But what are the initials steps to it? As per the survey 9% of this waste is being recycled, while 12% was burnt. Burning of plastic releases harmful gases which might not be suitable for any living being to inhale, also not adds on to the content of carbon in our nature and thus a key factor in global warming. But rest 79% of plastic is still present around us. We are deteriorating our surroundings, ocean, river with these plastics, thus also affecting marine life. But the most dangerous impact these plastics are making is that these get divided into smaller and smaller parts which get mixed up with the water, and it does get difficult to remove plastic completely from these water resources. This is most often consumed by marine animals and results in common deaths, since these contain a lot of chemicals in them and are also not easy to digest. But their main concern is that even we humans eat seafood, and are thus more likely to get affected by this. 

So what could be done, while our life is still dependent on this material. Banning of plastic could not be a final solution. But reducing single use and using these for multiple times could definitely reduce its waste. We could reduce the unnecessary production of plastic and shift to more eco friendly ways for the same. The government around the world must come together and find a proper solution for the same and also initially research a better alternative for this material which could prove to be cheaper and not harm our nature. Also the industrial plastic waste must be segregated in a much better way instead of rivers, so as to reduce the plastic and pollutants in our rivers. 

“It’s high time to understand the harmful effects of this material and come together to find  the better options as we have alternatives to the material but not more alternatives to the planet. We have one planet with us, so with the essence of oneness and unity we need to work in order to make our earth secure”. 

Strength comes from struggle and rebel……

Everyone is aware of the word of rebels, and ones in while many of you are also done in your life at school, colleges, or other public places for gatting rights according to your demands. However, in the past also people have done rebels to get political rights, Sardar Vallabh Bhai Patel, Mahatma Gandhi, Subhash Chandra Bose,  Shahid Bhagat Singh, and more freedom fighter also have contributed for getting freedom from the British people. furthermore, a rebel is not the only way to get rights, instead, there is some legal process to do, which is made by the government of all counties.

The famous rebel incident happened between Indian solders and Kashmir’s citizens, this whole incident started from Kashmiri people, they started the attack by throwing stones on Indian soldiers and we all know that soldiers do not have rights to file at the time of the attack they have to wait for the order from the government, and then they can fire when the government gave the order to fire before that two or three soldiers had serious injuries, but when Indian army get the order then they did a great job by killing The 12-hour gunbattle ended with the killing of Junaid Ashraf Sehrai, a commander of Kashmir’s largest rebel group, Hizbul Mujahideen, and his aide. Junaid, son of senior separatist leader Mohammed Ashraf Sehrai, joined the rebel ranks in early 2018 after graduating in business management from the region’s main university.

However, in Bollywood, many people have done rebel against the nepotism but there some strong pillars, who don’t wont to do changes in the industry, they do not give chance to new people, many people wont to join the Bollywood and they give interviews and show their work buy doing the theater and making small and short films, but the big director and producer always support the famous personalities child-like Varun Dhawan, Ananya Pandey, and many more. But people like from small families and not wall background never chance to show them in front of society and what they can do for the community. celebrities like Pankaj Tripathi, Nawazuddin Siddiqui, Manoj Bajpai, Johny lever and Sushant Singh Rajput had done exceptional debut in Bollywood by doing small T.V. serials and theater, and look at how they become famous worldwide famous stars without showing their body or fighting skill, which is very common in nowadays movies, but this senior actor always wins our heart by delivering dialogues. people who do not have celebrity background they always have to struggle, and nowadays young personalities share messages they “they have struggled after sign 10 to 20 films and advertisement.” shame on them by spreading fake, abominable and detrimental rumors, we have proof, they said by their own word on a national television show like coffee with Karan, at the beginning of the carrier people say that I admire that person and i follow them, but after getting success they forget, by ignoring and do not talk about them.

if anyone wont to look perfect nepotism then look the last few film awards, where Ananya Panday aka miss.struggle received Zee cine Award for Best Debut Actress, Filmfare Awards for Best Debut Actress, and lately best fresh Talent of the year, moreover on another side Sushant Singh Rajput did not get any award even though, he has done grate lead role in chhichhore.

So, please guys don’t support fake people, instead of support upcoming and real struggle persons, who can motivate us by simply narrating their story, be a lone wolf do not depend on someone to make a clear way.

 

Confidence build-up pathway!

One way to make a big difference to your life is to gain confidence. From negotiating your salary, to standing up for yourself, to believing you can make your dreams a reality, confidence is often the most important ingredient. But confidence doesn’t come naturally to most of us. For the majority of people, those big moments where you have to believe in yourself usually result in self-doubt and a little anxiety. This is normal.

The good news is that confidence isn’t just a magic quality that some people have and some people don’t. Confidence can be developed, it just takes a few tricks and some practice. It might seem impossible at the start, but if you keep a few things in mind then you really can gain confidence with time. Here’s a few simple tips to get you started.

1. Take care of yourself

One of the best ways you can begin to value yourself and see your own importance more is to start taking care of yourself a little more. Take some time to make sure you are eating a little better or giving your body the exercise it needs. Over time, you will begin to see the improvements you have made to your health and the importance of valuing yourself.

2. Give someone some help

It could be something small, with a neighbour, a friend, a colleague, or a complete stranger. Most of us have a family member who could do with a little assistance in their lives, especially the elderly who need caregiving sometimes. By making a difference in someone else’s life you will see just how impactful you can be, which can be a great way to gain confidence.

3. That voice is not right

We all have voices in our head that tell us things we shouldn’t listen to. Those voices can trick us into doing silly things, but did you know there are some great psychological techniques for ignoring or controlling those voices? The next time you hear the voice that tells you that you can’t do something, or don’t deserve something, just remember “It’s just a voice, that doesn’t make it accurate.”

4. It’s not about what you can do right now

If someone asks you to do something that you can’t do, don’t lose confidence. The only important thing that is that you can find the motivation to learn how to do this thing, or that you can tell the person this is just not possible. Having confidence is not just about who you are right now. It’s definitely not about who you used to be. It’s about who you are going to become.

So, keep these few tips in mind, gain confidence little by little each day, and keep moving forward. This can make a real difference to your life and work, so give it a go. A more confident you starts today.

A messy circumstance: A deadly Drive-Thru

Yet another Monday went by, yet another black man in America dies from a police shooting. As the world saw their eyes open from the sadistic killing of George Floyd, people mobilized and hit the streets to protest. That too during a pandemic unlike any the world had ever seen. One could do well to understand the gravitas of the situation, the frustration of the people down on the streets, the fact that they choose to contract a deadly disease than to continue to suffer under a systemic abuse of their rights not just as a citizen but as a human being.

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As the story has been seen, Rayshard Brooks, a black man from Atlanta, was shot dead near a drive thru at a local Wendy’s. The man was probably inebriated when he came by to the drive-thru and subsequently fell asleep. The other customers simply drove past him to place their orders as they weren’t really bothered by a man sleeping in his car. Soon a Wendy’s employee calls the police on Brooks. The police came, took him out of the car and talked to him. In the video, Rayshard can clearly be seen drunk, but still being respectful to the cops, and for a change the cops to were respectful of him and talking courteously. This went on for about 30 mins or so and it seemed it would have a normal ending and not result in the death of another black man. However, what happened next ensured that this was going to be yet another story with an abnormal ending that has become too common place when we see a black man interacting with the police. The police suddenly move to arrest him, and tase him. Rayshard slips from their grip, takes their taser and tries to run away. One of the officers shoots him not once, not twice but thrice and Brooks dies. At this point I guess everyone moves to their battle stations, the right portraying this as a black man being a criminal, and the left showing an innocent man dying at the hands of the police. But that is not the case, the story is messy. The fact that they talked to him for so long and things seemed so calm – he seemed respectful and cooperative, doing everything he could to be reasonable – he probably felt safe and that things would ride out okay.  Then suddenly they’re breaking this rapport they’ve built with him, doing a 180 and putting him under arrest.  He was drunk, and it upended how he thought things were going – fight or flight kicked in and he panicked.  It wasn’t the right thing to do, but I do think it was understandable.  The officer was unable to retain control of his Taser, but the ability of Rayshard to hurt anyone at that point was pretty minimal.  He was running away.  Lethal force ultimately didn’t belong anywhere in that equation. It was much more complicated than just a cop killing another black man; however, it was also more than just a case of a man breaking the law, threatening a cop, and dying for it. A situation like this requires close attention to detail and logical deduction to figure out if the actions were justified. In my opinion, this situation was not a hate crime, but a failure of our system to properly train cops to handle scenarios like this one. I ask that people on either side of this argument challenge what I am about to say. Rayshard Brooks broke the law by driving drunk. He resisted arrest, stole a cop’s taser and pointed it at them as he tried to escape. We can all agree that he should not have done this and should have been arrested. But was shooting him really the proper way to handle the situation? To answer this, the details need to be analysed and certain questions need to be addressed: Should the cop have really feared for his life when Brooks pointed a taser at him? How does a drunk man not only escape from the custody of two cops, but also take one of their tasers? What is the worst-case scenario if Brooks escapes? And does tasing a cop warrant a death sentence? I would answer these by saying that shooting Rayshard Brooks was not the proper way to handle the situation. The officer was not in a life-threatening situation and if you are going to shoot and kill somebody, it should only be as a last resort because of a real threat. In regards to his escape, I wonder how two trained officers failed to properly detain a drunk man and allow him to take one of their weapons. And in situations like this, why is the first option to shoot someone? Worst case scenario is he gets away with a taser. Shouldn’t they chase him down, call for backup, or at the very worst shoot him once and not three times? Seriously think about that, why do cops have to instantly shoot someone who is breaking the law? Doesn’t there have to be a trial with a judge and jury to determine if someone’s actions warrant a death sentence? Why do cops get to make this decision on impulse? And why do they need qualified immunity for when they do kill someone? If you are in real danger and need your gun, you don’t worry about the trouble you get in for using your weapon because it is either your life or theirs. If you have to question whether using your weapon is justified, then you probably don’t need to use your weapon.

Now this may have been swept under the rug under normal circumstances, but due to the current scenario it seems vital that this be thought about.

What happens next is for all of us to see.

What to do at the time of depression!!!

If you’re depressed to feel a little bit better and I want to make sure you understand what those are but first I want to start by helping you understand what the typical signs and symptoms are:

1- One of the most common signs of depression is a feeling of sadness or irritability that is really pervasive and doesn’t seem to go away no matter what you do if you’re with friends if you’re by yourself the sadness just sort of becomes your reality irritability can also be present and this is much more typical in teens that they will present with more irritability than sadness when they’re dealing with depression.

adult alone anxious black and white
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2- Feeling really hopeless and this can be hopeless about getting better it can be a sense of hopelessness about the future and the ability of sort of achieving your hopes and dreams and again it’s a very tough symptom to deal with because other people can tell you, know you have so much to look forward to or this great thing is happening in your life but if you’re really struggling with depression that hopeless this just kind of takes over and keeps you stuck.

pensive elderly woman in eyeglasses and trendy bomber
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3- You should be aware of is something called anhedonia. This is really a fancy way of saying a loss of interest in things that you previously used to enjoy so for example you might really be into gardening and all of the sudden you find that no matter how many times you garden or if you try to garden there’s just not the same joy that you’re getting out of it that you used to or maybe you used to really be really social and enjoy spending time with your friends and you find that you just can’t bring yourself to get out of the house and to go and interact with these friends and it’s really difficult to deal with because it’s very hard to motivate yourself. When the things that really used to be what got you out of bed and got you ready for the day no longer hold the same enjoyment and pleasure.

man in blue and brown plaid dress shirt touching his hair
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4- Either decreased concentration and/or indecision the difficulty with making decisions and this can be really difficult when you have to function either in the workplace or you have a lot of responsibilities at home because you’ll find that it’s harder to complete the tasks that you need to complete and if you do need to make decisions there’s almost like this decision paralysis where you find that you just can’t get yourself to the place of making choices.

adult alone black and white blur
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5- You should be aware of our changes in sleep and this can be either that you find yourself sleeping a lot more than you used to and having like a really hard time getting out of bed maybe you’ve never been a Napper and all of the sudden you’re taking a nap every day on the other side of the spectrum many people who are struggling with depression find that they can’t sleep that they’re racked with insomnia for the first time in their life and they’re laying in bed and their thoughts just keep running around and they’re feeling sad and they’re feeling hopeless and so either too much or too little sleep is a really cardinal sign of depression that you should be aware.

man in black shirt and gray denim pants sitting on gray padded bench
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6- You should be aware of our changes in appetite or weight and this can be either in the positive or the negative depression sometimes when people are depressed they find that they use food for comfort and end up eating a lot more than typical and gaining weight and sometimes when people are depressed they lose their appetite completely and don’t eat at all and find that they lose weight so if you’ve had any significant weight changes within the last couple months and you also have some of the other signs and symptoms we’re talking about it might be a good idea to consider that there’s some level of depression going on that you’re struggling with so another.

woman in white shirt showing frustration
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7- Lastly sign of depression that we’re going to talk about today is a sense of worthlessness so and really this is very difficult for people to handle because it’s a sense that no matter what they do they’re not enough their life is not enough and it won’t ever be enough and this is such a difficult thing to be dealing with and so I think my overall message as you’re learning about these signs of depression is that if you’re experiencing these please reach out and make an appointment with a licensed professional to talk about this because this is something that can get better and you don’t need to struggle with it on your own if you think that you or someone you love might be struggling with depression please reach out and make an appointment with a licensed professional for an evaluation there are many therapeutic techniques that can help you or someone you love feel better and so I strongly encourage you not to hesitate to get the help that you need.

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Call on +91 730 459 9836 for a better help to Vandrevala Foundation if you are feeling depressed or you find someone else depressed. (https://www.vandrevalafoundation.com)