What is Hostel life | 8 Reasons Why Hostel Life is Best

The life of the hostel is different from life at home.

Before getting into hostel life stuff, let’s get into that what actually is Hostel Life.

WHAT IS HOSTEL LIFE?

Hostel life is where an individual (mainly students) from different regions, having different culture, with a different way of living, and also mainly with different experiences comes together and live, it can be having an individual room or living while sharing your room which may differ having 2, 3,4, or more together in one room.

hostellife

                            My Hostel Life Experience

My hostel life started from KOTA, exactly the hub of IIT-JEE and MEDICAL, it is obvious heaven getting full freedom and privacy, no one judge you what you do ( as all are just concern about their studies and future), no one asks you where you go and what you do, you started doing what you like, make friends to whom you actually want to talk to, spend money and eat whatever you like with no restrictions (as generally, your parents used to stop you from doing). You sleep when you want to, your choice whether to become an early riser or a night owl (oh! yes it depends on you) apart from this being alone in a new city surrounded with different people, it is obvious to take care of you, having a balanced and a healthy diet, choice of friends should also be done carefully as for me personally KOTA was full of strangers and people smarter than me(as being a new person), with the experience I got with friends who were thieves, some indulged in shitty relationship stuff and with no concern of future, some people were involved in intoxication (drinks, smoke, consuming hookah or cigarettes), but anyways being with everyone it’s your decision to do, and think what is better for you without concerning what others do. Now me being an engineering student in Indore, I live in my hostel, yes it’s probably a Lil different from hostel life in Kota but anyways hostel life is hostel life no matter where you go, only new faces changed, this time I was experienced as I just completed one of my hostel journey in previous years. But I must say at present I’m in love with this life, living for my future, working for it, your routine, your lifestyle and yes in love with myself. I didn’t know the way how I look myself now that’s what I always mention love yourself, so moving apart(haha!! my inner soul speaks too much). People are familiar and with no doubt are honest and lovable souls. We sleep late at nights completing our test syllabus with one-night preparation, making coffee for each other, in colds we used to just go to the terrace and sit so that we can be far from our beds and make our mindset not sleep, and just study cause the next day is the exam, for keeping awake, we start singing and telling past stories of each other experiences till late hours and suddenly after hours we realize that tomorrow is the exam, and we all laugh realizing what will happen the next day and during this gossip interval we forget about the coffee and at last it turns cold coffee and here battle starts that who is gonna heat the coffee.

8 Reasons Why Hostel Life is Best

  •  As you live with people with different backgrounds and cultures, as I am from M.P and went to Rajasthan so in the same way there were people from Andhra Pradesh, Gujarat, Chandigarh, Punjab even students from different countries, it’s with no doubt an amazing experience living together and sharing thoughts.
  • The vibe of hostel life is really different, which in the end turns out to be a small family.
  • All together have their meals with their groups or individually, it was always the favorite thing for me having a meal with friends, what we used to do is we were a group of 3, we always took one Thaali and all food according to 3 of us and then sit down and eat lots and lots sharing what did happen all day to each other, in this way we always shared our experience.
  • Oh! yes, how can I forget about the hostel’s breakfast which generally is limited and surprisingly you find it so yummy and want an extra one and certainly you already know that in anyway warden or the cook is not gonna provide you with one more of the dish, and here I always used to remember my mum, but still in this time we used to make plans of how one of us will divert the warden from one side and then the other one will take the extra plate with extra sauce packets.
  • The Game nights were always my most favorite experience of hostel life, where you play many games getting all hostelers together, mainly we used to play truth and dare, and knowing the truths was really gossip material.
  • We used to become ghosts wearing a white dress, or bedsheets, making holes for eyes, applying dark lipstick and Kajal flowing all to your bottom of your eyes, making it sound horrible and then moving everywhere in hostel making ghost sounds, or hiding back of any door and get ready to make your friend jump out of fear and rush fast to your rooms as you can.
  • The Sunday special food was always an exciting thing of the hostel, how beautiful that feeling is when you wait all week for just having that one-day special food from all that boring food taken 6 days which included Dosa, idli-sambhar, uttapam, Daal-Pakwan, chole-Bhature, etc
  • The shakes in the summer season were awesome which included lassi, Thandai, orange juice, flavored juice, a cup of ice cream, etc(all depends on your hostel)

MAJOR MISSING 

  1. Ahhhh!! The missing of home food, as it is for sure you can not get the home taste anywhere, in this case, you need to adjust anywhere living out from your home, either you need to cook yourself to get desired taste, or order food from restaurants, Dhabas, dominos, etc.
  2. Yes, the worst thing is ragging from your seniors or bullying from your own friends, teasing you saying you are too fat or too lean, giving you their works to do, laughing in groups, and the topic is on you, asking you to do their projects and works, which in all way waste your time too.
  3. Missing your home a lot cause phone calls do not complete all satisfaction.
  4. The major problem comes when there is no money left with you, and during that time you eagerly wait for your parents to come and fulfill all your demands (respect for mamma- papa who always neglect their requirements to complete ours)

THINGS TO KEEP IN MIND-

Don’t worry pals, if you are gonna start with your HOSTEL LIFE, just keep these things in mind

  • Carry some extra money, in case you need it urgently, the best way will be to carry your ATM card.
  • Take some homemade Dry food items like Namkeen, dry fruits, Ladoos, pickle, some cloves, anise, some homemade spices (in case if you have an open kitchen or mess).
  • Don’t forget to carry a small Vessel with you to cook something in case if you need to make quick recipes any day you feel like maggie, bread, and milk & I’ll totally suggest you have a Coffee MUG 
  • Carry some regular Medicines which you use like for fever, cough-cold, headache, stomachache, etc.
  • collect all your basic things in one packet like your toothpaste, toothbrush, a mirror, face cream, body lotion, Sanitary napkins, and other Basic cosmetics you use.
  • Having an alarm clock is a good idea, you can carry iron to keep yourself look smart and proper.
  • Carry an extra pair of bed sheets, pillow cover, socks, a dusting cloth, basic tees, and your lowers.
  • Put all the Stationary all together like- scissor, glue, newspapers, cutter, stapler, sticky notes
  •  Also, a family photo that will always remind your loved ones.

 

Anyways there’s nothing to panic about just be confident, Be aware, Be safe and protective, be in a good friend circle and remember the above points, there’s a lot more to experience in life, we never know where one will live after getting into jobs, maybe in a foreign country, a different city or state,  But Remember to do something really big in your life you need to go out from your families, your loved ones and promise them that one day this step of being far from them will change their life into a good happening and there will be happy and prosperous among all,

All the best, wish you a happy journey in your Hostel life.

4 Different Types of Workouts to Stay Fit

In today’s sedentary lifestyle people are becoming more lethargic and less active. Nobody is really focusing on their health which is important. Considering today’s situation where everyone is stuck at home, people aren’t physically active and that’s leading to numerous health problems. Here are 4 different types of  highly effective workouts that don’t require a gym.

  1. Pilates

 

 

It’s a low-imapct flexibility emphasizing on postural alignment, core strength and training of muscles. It consist of repetitive exercises performed on the mat or other equipments.

Benefits of  Pilates:

  • Increases flexibility and muscle strength
  • Eases back pain
  • Strengthens your core
  • Improves posture

 

2.  HIIT ( High Intensity Interval Training)

 

 

The HIIT List: Five Reasons To Try a HIIT Workout – Les Mills

 

These workouts include different intense workouts with shorter rest period. HIIT workouts can be combined with any cardio workout.

Benefits of HIIT:

  • No equipment required
  • Increases your metabolism
  • Improves cardio vascular fitness
  • Burns more fat in less time

 

3.  Walking

 

Forget the gym: Why a brisk walk is a really great workout | ACTIVE

 

Probably the most effective exercise  and easiest way to get more active which can be performed by any age group. 30 minutes of walking per day can help your body in so many ways.

Benefits of walking:

  • Helps to maintain a healthy weight
  • Helps to lower blood sugar levels
  • Improves mood
  • Boosts your energy
  • Strengthens the heart

 

4. Zumba

 

Learn about Zumba Fitness | Zumba Classes

 

A fitness program which combines latin and international music with easy dance moves. It’s pretty much fun- enjoy dancing to your favorite songs and side by side helps you to stay fit.

Benefits of Zumba:

  • Helps to burn calories
  • Tones your entire body
  • Greater mobility
  • Proven to be a stress buster

 

Overcoming Covid-19 Anxiety

Covid-19 cases have surged in India and we are all under lockdown again. While the phrase “Stay Home, Stay Safe” is a real need for the hour, not being able to meet our friends and family can leave us feeling isolated. This in turn affects our attitude, feelings, and motivation levels. Increased cases of covid anxiety and mental health problems have been reported since the outbreak began. The fear of getting infected, the isolation, and the frustration of not being able to accept the “new normal” make us feel threatened and anxious all the time. While we all hope to get out of this situation very soon, we need a lot of mental strength and energy to deal with this situation. If you are reading this, I want you to believe that you have the strength to surpass this tough time. And if you are struggling, feeling anxious, or overwhelmed then listed below are a few ways in which you can overcome your anxiety and feel better.

Understand and accept your feelings: You need to understand that feeling anxious in this state of unpredictability and panic is normal. Acknowledge what you feel and do not shy away from your thoughts thinking you cannot feel a certain way. Accept your feelings and make sure to let yourself know that there is a silver lining and stay positive. Fighting with yourself to not feel a specific way would only make it worse. 

Practice breathing – Deep breathing exercises help a lot when your mind feels stuck making you nervous and worried. Breathing calms you down and decreases stress levels. Fun fact, Inculcating daily breathing habits also increases immunity – which is the need of the hour!

Fix a routine – Whether it’s online classes or working at home, we all seem to be stuck online, surrounded by our smartphones and devices. You can overcome this by adjusting your schedule. Get up on time as you were used to doing when you had to go to classes or work. Shower and ready for the day’s work in the specified work corner at home. This also helps with work-life balance and makes you more productive.

Maintain a journal – Maintain a notebook and journal your feelings and activities of the day. If you’re feeling overwhelmed with emotions, be it sadness or happiness, writing them down will help you vent out your feelings to yourself. This self-talk works wonders in reducing stress and anxiety levels and helping you sleep better.

Exercise and Working out – Exercising each day not only has numerous health benefits but is also essential for our mental wellbeing. Even a short brisk walk for 10 mins increases your mental alertness, energy, and positive mood. Practicing regular physical activities will keep you active be it exercising, yoga, or even taking a walk. This will increase your self-esteem and can reduce stress and anxiety. 

Make a Self-care routine– Formulate a self-care routine for yourself, be it skincare, haircare, or even taking a soothing hot water shower. Taking care of yourself helps you relax and makes you feel good about yourself. Self-care makes a difference in your well-being making you feel confident, which in turn drives negative feelings away. 

Pursue a hobby and/or a favourite pastime– Picking up a hobby or a favourite pastime be it learning to play an instrument, picking up a new language, dance or fitness classes, gardening, etc can keep you satisfied and busy. Doing things you love would keep anxiety and negative emotions at bay. Spending time with nature like walking on your balcony or garden can lower anxiety and increase emotional well-being. 

Talk to family and friends – Talking to the people close to us be it family or friends or even both, helps us feel better instantly. Sharing how you feel, getting tips on what we can do to feel better from the people who know us – what can be better than that. Having people in our life who love and care for us during this hard time is a blessing and we should not shy away from seeking help from them.

Practicing gratitude – Being grateful is a powerful tool to battle anxiety. Start by preparing a list of the things you’re grateful for. Remind yourself that you are here, breathing, have a roof above your head, and food on your plate and these are a few of the many things that you can be grateful for. Feeling thankful for having the adequate resources to battle this pandemic and close ones to share your feelings with, these little things can also be a part of this list. A simple heartfelt thank you can mean a lot to your family and friends too and this way we all can help each other get through this tough time. 

Know when you need professional help– If your anxiety is overwhelming, and you are not able to sleep, eat or it’s hindering your normal day-to-day activities – get help. Do not shy away from therapy or seeking help from a mental health professional. Therapy is perfectly normal and it can improve the symptoms of many mental health conditions.

Sagrada de Familia: The controversial church

We humans always have an impeccable liking for controversies. They give us something to put the gray cells of our brain to work. Let’s exercise them today by taking a look into the world’s tallest church(basilica), Sagrada de Familia, constructed by the famous architect Antoni Gaudi(1852-1926). The God’s architect, started the construction of Sagrada de Familia in the year 1882. Be prepared for this statement. The basilica is still under construction and will not be completed until 2026! That’s a whooping 135 years of construction! If it is a famous church, which can be funded abundantly, why is it still under construction after over a century?

Sagrada de Familia and its private funding

The construction of the basilica has been carried out with the help of private funding and donations and is not funded by any government or church. Now you may ask why a church has shortage of funds. The answer to this is the beginning of the controversy. Before divulging into it, it is important to note that it isn’t a church, but rather a basilica. It was originally designated as a cathedral but then in 2010, Pope Benedict XVI declared it a basilica. What’s the difference between a basilica and a church?

Antoni Gaudi drew inspiration from nature

Before answering the question of why it is considered controversial, let me give you a brief tour of the basilica. The basilica is to have eighteen spires out of which only eight has been constructed as of now. These spires symbolize the Twelve Apostles, Virgin Mary, Four Evangelists, and Jesus Christ. They also differ in their heights accordingly to denote the hierarchy, with Jesus Christ’s spire the tallest of all at an astounding 560 feet.

Antoni Gaudi was an admirer of nature. He often finds inspiration for his works from mother nature herself.

The great book, always open and which we should make an effort to read, is that of Nature.

-Antoni Gaudi

This can be reflected in his basilica too. To showcase it to you, let me show you a staircase inside the Sagrada Familia. You will notice that the staircase spirals, not ordinarily, but rather ‘scientifically’. The spirals represent the famous Fibonacci spiral. The Fibonacci spiral is a logarithmic spiral whose growth factor is φ, the golden ratio 1.69, which is the ratio which is found almost everywhere. In flowers, sea shells and even the human body. You may now understand Gaudi’s love for nature.

Spiral Staircase
Spiral staircase(Left), a sea shell on the right.

Also, the basilica incorporates curved lines rather than straight ones. This can be observed in the pillars of the basilica, curved and giving the illusion of many trees huddled together to form a forest. According to Gaudi, nature did not give us straight lines. So it is to do justice to nature by incorporating curved lines in his temple.

The straight line belongs to men. The curved one to God.

-Antoni Gaudi

Not only in this basilica, Gaudi’s work reflects nature in many of his other art works and buildings.

Ceiling of Sagrada Familia
Ceiling of Sagrada Familia, resembling trees in a forest

Freemasonist?

magic square
The magic square in the passion façade.

His fascination for nature is co-walked by his fascination for something strange too. Interesting right? Next to the passion façade, near his tomb(yes, Gaudi is buried inside the basilica)there lies a 4×4 magic square with 15 numbers inscribed on it. Even bizarre. These numbers are positioned in such a way that when you add the numbers horizontally, vertically or diagonally, they add up to the number 33!

Now, 33 is not any number. There is symbology in play here. 33 is said to be the highest rank that a freemasonist can go. There exists a controversy that Gaudi was a masonist and that he achieved the 33rd rank. But 33 maybe a coincidence, you may think. But note that his other work Parque Guëll, has staircase whose steps sum to 33 too. Now this is far too real to be ignored as a mere coincidence. One more thing, Gaudi’s friend Eduard was a freemasonist and his patron Guëll was also a freemasonist. These facts make it difficult to ignore ’33’.

Addressing the elephant of the room

So what does all this have to do with the controversy. Gaudi’s nature inspired works were frowned upon during his days. The basilica had undergone many attacks, also a reason for its delayed construction. George Owens, in his novel Homage to Catalonia, wrote:

I went to have a look at the cathedral—a modern cathedral and one of the most hideous buildings in the world. Unlike most of the churches in Barcelona it was not damaged during the revolution—it was spared because of its ‘artistic value,’ people said. I think the Anarchists showed bad taste in not blowing it up when they had the chance.

Alongside this, there was the freemasonist theory. Christianism and freemasonry were not exactly the friendly combo. In 1983, the Church issued a new code of canon law, which stated: ‘A person who joins an association which plots against the Church is to be punished with a just penalty; one who promotes or takes office in such an association is to be punished with an interdict‘.

Such was the heat between these two groups. And having said that Gaudi may have been a masonist, poses no doubt in churches denying funding to Sagrada de Familia. Even though it is addressed a basilica, by now you can be sure that it isn’t seen as one by many Catholics. This can be contradicting and confusing. Like an oxymoron, propagating absolutely different ideas: Science and Religion. These two have always been like oil and water. No matter how hard you try to mix, they will stand separated.

Thus, I leave you all with questions lingering in your minds. May your quest begin!

Note: More information regarding the intertwining of science and religion symbolism can be read in the book ‘Origin’ by Dan Brown. Meanwhile, you can check another article which revolves around the ideas of the book here.

 

 

 

 

MAN’S GREATEST CREATION: MUSIC

“SOMETIMES A DEEP MEANINGFUL MUSIC IS ENOUGH,TO COMPLETELY CHANGE ONE’S  PERSPECTIVE TOWARDS LIFE”

 

Man’s greatest creation: music, the language of spirit opening up the secret of life by bringing peace and abolishing the strife far and wide. It is the incredible trait of music in its ability to have infinite sounds , emotions, instruments, beats, genres which greatly influences us to connect with the people on such a massive level that even the power of words fail to reach such a level.

 

It is an explosive expression of humanity which helps us to express our innermost feeling in the most powerful manner because it is something we all are touched by. It touches our soul and strikes a chord in our heart. Music is often said that when language fails the best resort is music. Believe in the power of music and you will be able to express the innermost feeling with much more clarity and effectively with lot of magnitude.

Music greatly helps in spreading happiness and joy in life of a person, gives us the soul for our life and immense peace of mind. It creates a vibrant pattern that it evokes and stirs up the feelings and emotions in the listener’s heart and creates a sense of joy. It is an organized melodious sound in succession which helps in creating a composition of music in unity, continuity and harmony. Music is an art of combining tones to form expressive and rhythmic sequence of pleasing sounds.

MAN’S GREATEST CREATION LINKED WITH NATURE

Throughout our musical history, we have sought to connect with nature on a deep and emotional level. This internal connection we seek with the nature is rooted in our human ancestry and evolution having been entirely immersed in nature. The beautiful bird’s chirping, the water running, tree leaves resting and wind blowing are all realistic rhythm of unnoticed music which is greatest blessing from the god. Moreover our primitive forms of communication, emotional expression and social connection were all through musical sounds that originally stemmed from the natural world surrounded us.

Clearly, we have strong internal connection with both the nature and music, but these two essential components to human life go hand in hand in our evolutionary history and in our human-nature as naturally we use music to express our emotion which has been both emphasized and reinforced by composers and musicians who have sought to nature through their music and strengthen our essential connection with music and in the deepest roots of nature.

MAN’S GREATEST CREATION IN UNITING THE WORLD

   The sublime power of music that breaks all the geographical boundaries and helps people to connect together regardless of their diverse social, political, geographical and cultural background. It is the inevitable force which that knows no religion and no discrimination on the basis of caste and creed. It gives equal delight to all and helps us to connect with god by transporting our soul to another world. Thus is greatly helps us in establishing peace and promoting internal brotherhood.

Plato, a great Greek philosopher once said that music should be an indispensable part of education. In his scheme of education he greatly emphasized on three forms of disciplines they are:

    1. Mathematics for the development and training of our brain.
    2. Gymnastics for the development and training of our body.
    3. last but not the least MUSIC for feeding our soul

Through musical instruments and voice it helps people to reach a sublime state such as “SUFI MUSIC“. It is such a delight for our ears to hear this form of music. We can produce music with the help of various instruments.

do check out on how music has beautifully healed people:

http://Personal Stories about Music Therapy | Personal Stories | American Music Therapy Association (AMTA)

Music gives us a permanent solution to wipe off boredom from our life. It gives us the flight to the imagination and let’s us to paint the life’s unforgettable memories in silence. Thus it is well said that “Life is like the keys of piano has both white and black keys but we must never forget that black keys too makes music.”

 

 

 

 

STOCKDALE PARADOX- NEVER LOSING FAITH HEREAFTER ?

“You must never confuse faith that you will prevail in the end- which you can never afford to lose- with discipline to confront the most brutal facts of your current reality, whatever they might be.” –                                       Admiral James Stockdale

 

No one knows when the current situation will get over, but everyone needs a 360 degree approach in life now. From facing the harshness to sometimes dealing with stress and pessimism a lot has changed since the pandemic arrived at out doorstep. We have lost interest in everything we used to do, surely this pandemic has taught us to deal with our own selves, to not lose hope and be optimistic till the end. But is being optimistic good enough ? Being pessimistic without doing anything is the same as being optimistic without taking a course of action.

 

The answer surely lies in what we call Stockdale paradox.


Stockdale paradox is a concept which was used by Jim Collins in his book ‘Good to Great’. He ones met a renowned Admiral James Stockdale who was a highest ranking US military officer on Hanoi camp, Prisoner of war during Vietnam war.  He was held for 8 years in the camp from 1965 to 1973 and tortured several times. In his interview with Jim Collins he recounted his experiences of sheer brutality with which he was treated, without any rights of prisoners, with no release date and uncertainty of getting out. 

 When he was asked how he lived with the hope of not getting out, his answer was very different from the optimists who always proposed a date of their release and were very confident and positive about their freedom, but in the end died. He said he never lost faith in the end of the story. Have faith but be ready to face the brutalities that life has imposed on you. He didn’t depend on blind optimism alone but did what was required to improve his chances of survival. He raised morale of his fellow mates, helped them in every way possible and exchanged secret information with his wife through letters. 

 

The present times demand us to be positive and hopeful that everything will become normal in the coming days. But sitting at our comfort zones and just waiting for time to turn in our favor is folly. We can instead spend this time on productive activities which can help us fulfill our goals. We can take efforts to heal ourselves by finding ways to reduce mental agonies, helping and supporting others, comforting and giving hopes to those who have faced uncertainties.

How can we apply Stockdale paradox in our life –

 

  1. We all want to be successful, happy and fulfill all our wishes, but reaching this state won’t come simply by being positive. We feel good about this attitude and that’s why love the way motivational speakers influence our minds by changing our life simply by changing our mindset from negative to positive. That is well and good but that is not the only thing required. There must be a sense of self-awareness about the realities and action towards something that moves you in the first place. Confronting situation is fundamental to success along with a bit of positive attitude.
  2. Applying this paradox in business- Optimism drives innovation and can lead to growth but one needs to check whether you are playing in reality and not heading towards something that can’t happen.
  3. The Stockdale paradox can help any leader to improve leadership and plan for forthcoming challenges. It makes us resilient through idea of positivity and confrontation of unpleasant facts of the current situation. 

So, try applying this principle in your life and make things work out for yourselves. 

Signing off 

Janhavi Thakre

 

 

India : Unity of diversity

India is a vast country having different languages, religious and social customs that very widely from region to region. Still, India has always enjoyed the essential unity of culture in the midst of diversities.

There are many regional peculiarities in India. Apart from social and lingual differences, there exist differences in food habits, dresses and traditions. Historically, and politically India is one nation. there have lived million of people in India. For centuries non-Indians have lived in India but gradually became one of us. Great religious and political leaders have, by their preachings from time to time, enabled the people of India to imbibe the spirit of brotherhood.

Despite difference in religious beliefs professed by different people, India is a secular country. The Indian people are tolerant, full of charity and sympathy and are religious by nature. In spite of the fact that science and technology have given Indian people a new way of life, but their old values remain unchanged.

Indian philosophy and ethical systems and a deep sense of oneness make it possible for them all to live in peaceful coexistence with tolerance and broad unity of outlook.

Power of advertisement (विज्ञापन की शक्ति)

 विज्ञापन को दुनिया भर के उपभोक्ताओं को नियंत्रित करने के लिए सबसे शक्तिशाली, प्रेरक और जोड़-तोड़ करने वाले उपकरण के रूप में परिभाषित किया गया है।  यह संचार का एक रूप है जो आम तौर पर संभावित ग्राहकों को उत्पाद या सेवा के किसी विशेष ब्रांड को खरीदने या उपभोग करने के लिए मनाने का प्रयास करता है।  पूरे वर्षों में समाज पर इसका प्रभाव अद्भुत रहा है, खासकर इस प्रौद्योगिकी युग में।  लोगों की आदतों को प्रभावित करना, झूठी ज़रूरतें पैदा करना, हमारे समाज के मूल्यों और प्राथमिकताओं को लिंगवाद और नारीवाद से विकृत करना, विज्ञापन अपने शिकार का शिकार करने के लिए तैयार एक जहरीला सांप बन गया है।  हालांकि, दूसरी ओर, अर्थव्यवस्था और समाज की मदद के रूप में विज्ञापन का सकारात्मक प्रभाव पड़ा है।

विज्ञापन संचार का एक रूप है जिसका उद्देश्य दर्शकों को उत्पादों, सेवाओं या आदर्शों को खरीदने  करने के लिए प्रभावित करना है।  इसमें किसी उत्पाद या सेवा का नाम शामिल है और उस उत्पाद या सेवा से उपभोक्ता को कैसे लाभ हो सकता है, लक्षित बाजार को उस विशेष ब्रांड को खरीदने या उपभोग करने के लिए राजी करना।आजकल, कई कंपनियां ग्राहकों को आकर्षित करने के लिए विज्ञापन का उपयोग कर रही हैं और यह उत्पाद या सेवाओं के जीवन चरणों के दौरान एक महत्वपूर्ण भूमिका निभाती है।  किसी कंपनी के लिए अपने नए उत्पाद या सेवाओं को बढ़ावा देना बहुत मुश्किल है यदि वे बिना उचित प्रचार के प्रचार करते हैं।  उदाहरण के लिए, परिचय चरण के दौरान, कंपनी को यह सुनिश्चित करने की आवश्यकता होती है कि विज्ञापन आकर्षक है और ग्राहकों को नए विचार देने में सक्षम है और साथ ही दूसरे चरण में जाने में सक्षम है, जो कि विकास चरण है।  उत्पादों या सेवाओं की वृद्धि अत्यधिक विज्ञापन पर निर्भर करती है।  अंतिम चरण पतन चरण है।  उत्पादों या सेवाओं पर ग्राहकों की रुचि बनाए रखने के लिए इसे और अधिक प्रचार या विज्ञापन करने की भी आवश्यकता है।  यदि कंपनी ऐसा करने में विफल रहती है, तो उत्पादों की बिक्री कम हो जाएगी और कंपनी को नुकसान होगा।  इससे हम यह निष्कर्ष निकाल सकते हैं कि विज्ञापन कितना महत्वपूर्ण है और यह अन्य मार्केटिंग टूल में सबसे प्रभावशाली उपकरण है।
विज्ञापन मानवीय भावनाओं और घमंड के माध्यम से काम करते हैं और यह मनोवैज्ञानिक रूप से कमजोर दिमाग वाले लोगों के लिए एक प्रलोभन में बदलने की अपील करता है।  उदाहरण के लिए, यदि कोई व्यक्ति घर पर टीवी देख रहा है, बहुत सहज और अचानक, किसी भी तरह के खाने-पीने का प्रचार करने वाला एक विज्ञापन आता है, तो वह व्यक्ति कुछ ही मिनटों में भूखा-प्यासा हो जाएगा।  विज्ञापन ने उनके दिमाग को प्रभावित किया, जो कि विज्ञापन ने उन्हें करने के लिए प्रेरित करने के लिए एक अनैच्छिक प्रतिक्रिया को उकसाया।
कंपनियां विज्ञापन के विभिन्न माध्यमों को चुन सकती हैं, जैसे समाचार पत्र, पत्रिका, ऑनलाइन आदि में विज्ञापन के माध्यम से।  यह सब उस लागत पर निर्भर करता है जो कंपनी भुगतान करने में सक्षम और इच्छुक है।  आधुनिक विज्ञापन रणनीतियों में, यौन, सदमा, भावनात्मक, भय और हास्य जैसी विभिन्न अपीलें शामिल हैं।  ये अपील बड़े दर्शकों के बीच उच्च ब्रांड जागरूकता और ब्रांड पहचान को बढ़ाती है।  हालांकि, इनमें से किसी भी अपील का उपयोग करते समय हमेशा एक व्यक्ति शामिल होता है या तो कोई अज्ञात या ज्यादातर मामलों में एक प्रसिद्ध व्यक्ति होता है।  (मैकक्रैकन, 1989) के अनुसार, एक प्रसिद्ध व्यक्ति का उपभोक्ता के खरीद व्यवहार पर अधिक प्रभाव पड़ता है।
सेलिब्रिटी विज्ञापन में शामिल

 मशहूर हस्तियों को एंडोर्सर्स के रूप में इस्तेमाल करने का कारण उनके विशाल संभावित प्रभाव के कारण है।  अन्य एंडोर्सर प्रकारों की तुलना में, प्रसिद्ध लोग उच्च स्तर का ध्यान और स्मरण प्राप्त करते हैं।  वे एक कंपनी के विज्ञापन के बारे में जागरूकता बढ़ाते हैं, ब्रांडों के प्रति सकारात्मक भावनाएं पैदा करते हैं और उपभोक्ताओं द्वारा उन्हें अधिक मनोरंजक माना जाता है।  इसके अलावा, विज्ञापन में एक सेलिब्रिटी का उपयोग करने से उपभोक्ताओं के ब्रांड दृष्टिकोण और खरीद के इरादे पर सकारात्मक प्रभाव पड़ने की अधिक संभावना है। सेलिब्रिटी एंडोर्सर आधुनिक मार्केटिंग की एक सर्वव्यापी विशेषता है।  वास्तव में, मशहूर हस्तियों द्वारा समर्थन का उपयोग करना कोई नई घटना नहीं है (मेहुलकुमार, 2005)।  वर्तमान उद्देश्य के लिए, सेलिब्रिटी एंडोर्सर को किसी ऐसे व्यक्ति के रूप में परिभाषित किया गया है जिसे सार्वजनिक मान्यता प्राप्त है और जो किसी विज्ञापन में इसके साथ प्रदर्शित होकर उपभोक्ता की ओर से इस मान्यता का उपयोग करता है।
इसके अलावा, मशहूर हस्तियों के पास अपनी छवि को विज्ञापित किए जाने वाले विशिष्ट उत्पाद में स्थानांतरित करने की क्षमता होती है।  कई कंपनियों ने मार्केटिंग कम्युनिकेशन टूल के रूप में सेलिब्रिटी एंडोर्समेंट के महत्व को महसूस किया है।  इन विज्ञापन उपकरणों का उपयोग करके, एक कंपनी बड़े दर्शकों के साथ-साथ अल्पावधि में बढ़ी हुई बाजार हिस्सेदारी के बीच उच्च जागरूकता उत्पन्न करती है।  इसके अलावा, सेलिब्रिटी विज्ञापन उन कंपनियों के लिए वित्तीय रिटर्न में भौतिक रूप से सुधार कर सकते हैं जो उन्हें अपने विज्ञापन अभियानों में नियोजित करते हैं
सेलिब्रिटी एंडोर्सर्स का महत्व, हालांकि, इस तथ्य में निहित नहीं है कि उनका उपयोग उन फर्मों द्वारा किया जाता है जो राजस्व बढ़ाना चाहते हैं, लेकिन ये हस्तियां किसी कंपनी, ब्रांड या उत्पाद के मूल्य को कैसे जोड़ती हैं।  हस्तियाँ अर्थ हस्तांतरण की प्रक्रिया के माध्यम से मूल्य जोड़ती हैं।  अर्थ ट्रांसफर मॉडल से पता चलता है कि मशहूर हस्तियां समाज में जिस प्रकार की भूमिकाएं निभाती हैं और साथ ही उन्हें मीडिया में कैसे चित्रित किया जाता है, के माध्यम से एक व्यक्तित्व का विकास होता है।  सामूहिक रूप से, सांस्कृतिक रूप से गठित समाज तब मशहूर हस्तियों को अर्थ प्रदान करता है ।  जब सेलिब्रिटी किसी उत्पाद का समर्थन करते हैं, तो किसी विशेष सेलिब्रिटी के आसपास विकसित अर्थ – या कम से कम विज्ञापनदाताओं द्वारा इसकी उम्मीद की जाती है – किसी कंपनी, ब्रांड या उत्पाद को स्थानांतरित करना।  इस प्रकार, जब कोई उपभोक्ता किसी सेलिब्रिटी के साथ पहचान करता है पहचान तब होती है जब कोई व्यक्ति किसी अन्य व्यक्ति से प्रभाव स्वीकार करने के लिए तैयार होता है , वह अपने स्वयं के जीवन के लिए इन हस्तांतरित अर्थों में से कुछ का दावा करने की उम्मीद में उत्पाद खरीदता है। 
यह सच है कि विज्ञापन एक शक्तिशाली तंत्र रहा है जो हमारे पूरे समाज के मूल्यों और प्राथमिकताओं को विकृत करता है।  दूसरी ओर, विज्ञापन लोगों को कई मुद्दों के बारे में शिक्षित करता है।  राजनीतिक दृष्टि से, यह लोगों को एक उम्मीदवार के लिए वोट करने के लिए राजी करता है

Lack of education (शिक्षा की कमी)

 शिक्षा का अभाव एक बहुत बड़ा वैश्विक मुद्दा है जो कई लोगों के जीवन को प्रभावित करता है।  शिक्षा की कमी कई मुद्दों का कारण बनती है और यह अपने आप में एक ऐसा मुद्दा है जिस पर हम अनदेखा नहीं कर सकते।  शिक्षा न होने की साधारण समस्या सी समुदाय के लिए लगती है लेकिन शिक्षा का अभाव से ही  एक असहिष्णु समाज जैसी समस्याओं का कारण बनती है और यह गरीबी का एक चक्र पैदा करेगी।  एक समुदाय में समस्याओं के लिए शिक्षा की कमी का बहुत बड़ा योगदान है।  यह न केवल समुदाय को प्रभावित करता है, बल्कि यह दुनिया भर की समस्याओं को नकारात्मक रूप से प्रभावित करता है।

शिक्षा की कमी हम ऐसे  रूप में परिभाषित किया जा सकता है जहां लोगों के पास उन बुनियादी चीजों के बारे में सामान्य ज्ञान का औसत स्तर से भी नीचे है, जिनकी उन्हें अपने दैनिक जीवन में तत्काल आवश्यकता होगी। उदाहरण के लिए, इसमें गणित, लेखन, वर्तनी आदि का बुनियादी ज्ञान शामिल हो सकता है। विशेष रूप से गरीब विकासशील देशों में, शैक्षिक असमानता काफी प्रचलित है। शिक्षा की कमी के गंभीर प्रतिकूल प्रभाव पड़ सकते हैं।  इस लेख में शिक्षा की कमी के कारणों, प्रभावों और समाधानों की विस्तार से चर्चा करेंगे।
गरीबी

गरीबी को शिक्षा की कमी और शैक्षिक असमानता का एक बड़ा कारण माना जा सकता है।  गरीब परिवारों के बच्चों को अक्सर उचित शिक्षा नहीं मिल पाती है क्योंकि उनके परिवारों के लिए उन्हें स्कूल भेजना बहुत महंगा होता है। इसके अलावा, इन बच्चों को अक्सर स्कूल जाने के बजाय काम करना पड़ता है क्योंकि उन्हें अपने परिवार के सदस्यों को आर्थिक रूप से समर्थन देने के लिए परिवार की आय में योगदान देना पड़ता है। कई अध्ययनों से पता चला है कि गरीबी और शिक्षा की कमी का सकारात्मक संबंध है।  चूंकि गरीब परिवार अपने बच्चों को स्कूल नहीं भेज सकते हैं, इसलिए ये बच्चे महत्वपूर्ण शैक्षिक असमानता से पीड़ित हो सकते हैं। हालांकि, गरीबी न केवल निम्न स्तर की शिक्षा का कारण है, यह अपर्याप्त शिक्षा का प्रभाव भी हो सकता है क्योंकि खराब शिक्षा अक्सर बेरोजगारी और कम वेतन की बढ़ती संभावना में तब्दील हो जाती है।
अनाथवाद

अनाथ बच्चों को “सामान्य” बच्चों की तुलना में शिक्षा की कमी से पीड़ित होने का अधिक खतरा होता है क्योंकि अक्सर उनकी देखभाल करने वाला कोई नहीं होता है।  यह वित्तीय परेशानी का कारण बन सकता है क्योंकि जब आप अभी भी बच्चे हैं तो अपने खर्चों को कवर करने के लिए पर्याप्त धन अर्जित करना काफी कठिन है।बदले में, इसका परिणाम ऐसी स्थिति में हो सकता है जहां इन बच्चों को जीवित रहने के लिए पर्याप्त धन कमाने के लिए काफी काम करना पड़ता है।  इस प्रकार, इन अनाथों के पास स्कूल जाने का समय नहीं होगा क्योंकि उन्हें काम करने के लिए अपना सारा समय चाहिए।
बेघर

यदि आप बेघर माता-पिता वाले परिवार में पले-बढ़े हैं, तो संभावना है कि आपको उचित शिक्षा नहीं मिलेगी क्योंकि आपके माता-पिता के पास आपको स्कूल भेजने के लिए पर्याप्त धन नहीं होगा और वे शायद बहुत अधिक परवाह भी नहीं करते हैं क्योंकि उन्हें अक्सर नशीली दवाओं की लत जैसी अन्य समस्याएं होती हैं।  और इसलिए आपको उपेक्षित किए जाने का बहुत बड़ा जोखिम हो सकता है।  इस प्रकार, बेघर माता-पिता वाले परिवार में बड़े होने से भी शैक्षिक असमानता में योगदान हो सकता है। बेघर होना भी शिक्षा की कमी का एक कारण हो सकता है।  अगर लोग अपनी नौकरी खो देते हैं और अब अपने किराए का भुगतान नहीं कर पा रहे हैं, तो उनके बेघर होने का खतरा हो सकता है।  चूंकि शिक्षा के निम्न स्तर के साथ बेरोजगारी की संभावना बढ़ जाती है, इसलिए बेघर होने की संभावना भी बढ़ जाती है।
सांस्कृतिक कारक

 कुछ संस्कृतियों में, यह भी काफी सामान्य है कि लोग अक्सर केवल काफी बुनियादी शिक्षा प्राप्त करते हैं।  ये संस्कृतियां अक्सर कुछ मान्यताओं पर भरोसा करती हैं और अपने बच्चों को विश्वविद्यालय या अन्य शैक्षणिक संस्थानों में भेजने के लिए उन्नत शिक्षा को पर्याप्त महत्व नहीं दे सकती हैं।
संघर्ष

 संघर्ष भी शिक्षा की कमी का एक बड़ा कारण हो सकता है।  उन क्षेत्रों में जहां संघर्ष आम हैं, लोग बस यह महसूस करते हैं कि उनके जीवन की सुरक्षा उनके बच्चों को स्कूल भेजने से ज्यादा महत्वपूर्ण है।इसके अलावा, संघर्षों के कारण, कई लोगों को अपनी जान बचाने के लिए अपना घर छोड़ना पड़ता है और दूसरे देशों में पलायन करना पड़ता है।  इस प्रकार, जो बच्चे इन प्रतिकूल परिस्थितियों से पीड़ित हैं, वे संघर्षों के कारण उचित शिक्षा प्राप्त करने में सक्षम नहीं हैं।
प्राकृतिक आपदाएं
 जब शिक्षा की कमी की बात आती है तो प्राकृतिक आपदाएं भी भूमिका निभा सकती हैं।  जब क्षेत्र प्राकृतिक आपदाओं जैसे सुनामी या अन्य आपदाओं की चपेट में आते हैं, तो इन क्षेत्रों में रहने वाले लोग सार्वजनिक बुनियादी ढांचे के व्यापक विनाश से पीड़ित होंगे। इन प्राकृतिक आपदाओं के कारण वे गंभीर स्वास्थ्य समस्याओं से भी पीड़ित हो सकते हैं।  इन भयानक परिस्थितियों में, बच्चों के लिए उचित शिक्षा प्राप्त करना काफी कठिन होगा क्योंकि स्कूल और अन्य शैक्षणिक सुविधाएं नष्ट हो सकती हैं।
अपर्याप्त शैक्षिक अवसंरचना

कुछ क्षेत्रों में, समग्र शैक्षिक बुनियादी ढांचा काफी खराब है।  यह ग्रामीण क्षेत्रों के लिए विशेष रूप से सच है।  इन क्षेत्रों में रहने वाले लोगों को अक्सर अपने बच्चों को अगले स्कूल में लाना पड़ता है। हालांकि, कई गरीब लोगों के पास कार तक नहीं है।  इससे उनके बच्चों के लिए शिक्षा की कमी होने की संभावना है क्योंकि ये बच्चे लंबी दूरी के कारण स्कूल नहीं जा सकते हैं।
शिक्षकों के निम्न योग्यता स्तर
 शिक्षा की कमी से जुड़ा एक और मुद्दा शिक्षकों की अपर्याप्त योग्यता हो सकता है।  यदि शिक्षकों के पास उच्च स्तर की शिक्षा नहीं है, तो संभावना है कि स्कूल खत्म होने पर स्कूली बच्चों की शिक्षा का स्तर भी निम्न होगा क्योंकि उनके शिक्षक उन्हें उच्च स्तर पर पढ़ाने में सक्षम नहीं हैं।
शिक्षा की कमी एक बड़ी वैश्विक समस्या है।  विशेष रूप से गरीब देशों में, कई बच्चे शैक्षिक असमानता से पीड़ित होते हैं, जो बदले में कई गंभीर मुद्दों को जन्म दे सकता है जब ये बच्चे बड़े हो जाते हैं।इसलिए, वैश्विक स्तर पर शिक्षा की कमी की समस्या से लड़ना महत्वपूर्ण है।  ऐसा करके, हम दुनिया भर में कई लोगों के लिए एक उज्जवल भविष्य सुनिश्चित कर सकते हैं।जिन लोगों के पास केवल निम्न स्तर की शिक्षा है, उन्हें भी कट्टरपंथी आंदोलनों के लिए भर्ती करना आसान हो सकता है।  यह इस तथ्य के कारण है कि ये लोग कट्टरपंथियों द्वारा दिए गए तर्कों को त्रुटिपूर्ण के रूप में पहचानने में सक्षम नहीं हो सकते हैं और इसलिए इन संगठनों में शामिल होने के इच्छुक हो सकते हैं, भले ही इन तर्कों का उद्देश्यपूर्ण दृष्टिकोण से कोई मतलब न हो।
इसलिए हमें  शिक्षा के महत्व पर जागरूकता बढ़ाना चाहिए 
बहुत से लोगों को शायद यह भी पता नहीं होगा कि उनके बच्चों के लिए शिक्षा की कमी वास्तव में क्या मायने रखती है।  माता-पिता यह मान सकते हैं कि घर पर सिखाई गई एक बुनियादी शिक्षा जीवन में सफल होने के लिए पर्याप्त है क्योंकि वे बेहतर नहीं जानते हैं। हालांकि, हमारी तकनीकी प्रगति के साथ, यह संभावना है कि हमारे आजकल के जॉब मार्केट में सफल होने के लिए शिक्षा पहले से कहीं अधिक महत्वपूर्ण होगी।

Unemployment Problem in India(भारत में बेरोजगारी की समस्या)

 बेरोजगारी भारत में ही नहीं बल्कि पूरी दुनिया में एक बहुत ही गंभीर मुद्दा है।  ऐसे सैकड़ों और हजारों लोग हैं जिनके पास रोजगार नहीं है।  इसके अलावा, बढ़ती आबादी और नौकरियों की मांग के कारण भारत में बेरोजगारी की समस्या बहुत गंभीर है।  इसके अलावा, अगर हम इस समस्या की उपेक्षा करते हैं तो यह राष्ट्र के विनाश का कारण बनने जा रहा है।नौकरी और पैसे के बिना सामान्य स्वस्थ जीवन जीना कठिन है।  लोगों के बेरोजगार होने के कई कारण हैं।  बेरोजगार होने के कारण व्यक्ति को वित्तीय, भावनात्मक और व्यक्तिगत समस्याओं  हो सकता है।

बेरोजगारी क्या है?

बेरोजगारी एक ऐसी स्थिति को संदर्भित करती है जिसमें एक कुशल और प्रतिभाशाली लोग नौकरी करना चाहते थे।  लेकिन कई कारणों से उचित नौकरी नहीं मिल पा रही है।
बेरोजगारी के प्रकार

अब हम जानते हैं कि बेरोजगारी क्या है लेकिन बेरोजगारी का मतलब केवल यह नहीं है कि व्यक्ति के पास नौकरी नहीं है।  इसी तरह, बेरोजगारी में अपनी विशेषज्ञता से बाहर क्षेत्रों में काम करने वाले लोग भी शामिल हैं।विभिन्न प्रकार की बेरोजगारी में प्रच्छन्न बेरोजगारी, मौसमी बेरोजगारी, खुली बेरोजगारी, तकनीकी बेरोजगारी, संरचनात्मक बेरोजगारी शामिल हैं।  इसके अलावा, कुछ अन्य बेरोजगारी चक्रीय बेरोजगारी, शिक्षित बेरोजगारी, अल्प रोजगार, घर्षण बेरोजगारी, पुरानी बेरोजगारी और आकस्मिक बेरोजगारी है। इन सबसे ऊपर, मौसमी बेरोजगारी, बेरोजगारी के तहत, और प्रच्छन्न बेरोजगारी भारत में पाई जाने वाली सबसे आम बेरोजगारी है।
बेरोजगारी के कारण

कुछ लोगों को काम पर नहीं रखा जा सकता क्योंकि उनके पास शिक्षा नहीं है और वे आवश्यक कार्य करने के लिए योग्य नहीं हैं।  अधिकांश कंपनियां किसी व्यक्ति के संदर्भों को बुलाती हैं और यदि उनके पास एक अच्छा कार्य रिकॉर्ड नहीं है, तो उन्हें काम पर रखने की संभावना नहीं है।  कर्मचारी हमेशा अपने रेज़्यूमे, या किसी की शिक्षा और पेशेवर अनुभव के संक्षिप्त विवरण के आधार पर सबसे योग्य व्यक्ति को काम पर रखेंगे।
भारत जैसे देश में जनसंख्या के एक बड़े वर्ग के बेरोजगार होने के बहुत से कारण हैं।  इनमें से कुछ कारक जनसंख्या वृद्धि, धीमी आर्थिक वृद्धि, मौसमी व्यवसाय, आर्थिक क्षेत्र की धीमी वृद्धि और कुटीर उद्योग में गिरावट हैं।
इसके अलावा, ये भारत में बेरोजगारी का प्रमुख कारण हैं।  साथ ही स्थिति इतनी विकट हो गई है कि उच्च शिक्षित लोग सफाईकर्मी का काम करने को तैयार हैं।  साथ ही सरकार उनके काम को गंभीरता से नहीं ले रही है।
 इन सबके अलावा, आबादी का एक बड़ा हिस्सा कृषि क्षेत्र में लगा हुआ है और यह क्षेत्र केवल फसल या वृक्षारोपण के समय ही रोजगार प्रदान करता है।
इसके अलावा, भारत में बेरोजगारी का सबसे बड़ा कारण इसकी विशाल आबादी है जो हर साल बड़ी संख्या में नौकरियों की मांग करती है जिसे सरकार और अधिकारी प्रदान करने में असमर्थ हैं।
जहां तक ​​इस समस्या का संबंध है, ऐसे कई कारण हैं जिन्हें नज़रअंदाज करना बहुत स्पष्ट है।  तेजी से बढ़ती जनसंख्या, दोषपूर्ण शिक्षा प्रणाली, उद्योगों की धीमी वृद्धि, कुटीर उद्योगों की उपेक्षा और हमारी कृषि का पिछड़ापन आदि समस्या के कुछ प्रमुख कारण हैं।  दोषपूर्ण दीर्घकालिक और अल्पकालिक जनशक्ति नियोजन इस समस्या को एक नया आयाम देने में मदद करने वाला एक अन्य कारक है।  कुछ अन्य कारक हैं, जिन्होंने स्थिति को खराब करने में योगदान दिया है, लेकिन वे उतने बड़े नहीं हैं जितने ऊपर बताए गए हैं।
 हमारी वर्तमान जरूरतों के अनुसार हमारी शिक्षा प्रणाली की समीक्षा की जानी चाहिए और उसमें बदलाव किया जाना चाहिए।  कारखानों की तरह, हमारे विश्वविद्यालय, कॉलेज और स्कूल अभी भी स्नातकों की एक समृद्ध फसल पैदा कर रहे हैं जो कार्यालयों में केवल सफेदपोश नौकरियों के लिए उपयुक्त हैं।  ये स्नातक केवल उन नौकरियों के लिए उपयुक्त हैं जो कार्यालयों में टेबल पर बैठे क्लर्क, सहायक, अधिकारी और नौकरशाह हैं।  ये मैट्रिक, स्नातक और स्नातकोत्तर बेरोजगारों की बढ़ती सूची में शामिल होते रहते हैं।  ये शिक्षित लेकिन बेरोजगार युवा, जिनकी संख्या लाखों में है, बड़ी चिंता और चिंता का विषय हैं।  हमारी शिक्षा कार्योन्मुखी होनी चाहिए।  यह ऐसा होना चाहिए कि यह किसी व्यक्ति को दूसरों पर निर्भर होने के बजाय अपने पैरों पर खड़ा होने में सक्षम बनाता हो।  यह वास्तव में विडंबना है कि हमारे उच्च शिक्षित और प्रशिक्षित कर्मचारी, जैसे इंजीनियर, डॉक्टर और वैज्ञानिक आदि सरकारी नौकरियों के पीछे भागते हैं।  वे अपनी कार्यशालाएं, प्रयोगशालाएं, कारखाने और व्यवसाय शुरू करने के इच्छुक नहीं हैं।
बेरोजगारी के परिणाम

अगर मौजूदा हालात की तरह ही चलता रहा तो बेरोजगारी एक बड़ा मुद्दा बन जाएगा।  इसके अलावा, अर्थव्यवस्था में निम्नलिखित चीजें होती हैं जो गरीबी में वृद्धि, अपराध दर में वृद्धि, श्रम का शोषण, राजनीतिक अस्थिरता, मानसिक स्वास्थ्य और कौशल की हानि है।  नतीजतन, यह सब अंततः राष्ट्र के पतन की ओर ले जाएगा।
एक निराश और बेरोजगार पुरुष या महिला एक बहुत ही खतरनाक व्यक्ति साबित हो सकता है।  वह दूसरों को कभी भी चैन से जीने नहीं देगा।  हमारी कई कानून-व्यवस्था की समस्याएं हमारे नौजवानों और महिलाओं में बेरोजगारी की इस समस्या से सीधे तौर पर जुड़ी हुई हैं।  वे ऊर्जा,  और निराशा से भरे हुए हैं।  यदि ठीक से उन्मुख नहीं किया गया, तो ये हानिकारक और असामाजिक गतिविधियों में विस्फोट करने के लिए बाध्य हैं।  इसलिए, यह समय की मांग है कि युवाओं को उपयुक्त रूप से नियोजित किया जाए और उनकी ऊर्जा, क्षमताओं और कौशल को उपयोगी और राष्ट्र-निर्माण गतिविधियों के लिए उपयोग किया जाए।  यदि यह समस्या हल हो जाती है, तो कई अन्य समस्याएं अपने आप हल हो जाएंगी।  हमारे जैसे लोकतांत्रिक देश और कल्याणकारी राज्य के लिए बेरोजगारी एक बड़ा अभिशाप है, जिसे उचित जनशक्ति नियोजन और बड़े पैमाने पर रोजगार के अवसरों के सृजन से काफी हद तक समाप्त किया जा सकता है।  यदि हमारी जनशक्ति की वृद्धि को कम नहीं किया जा सकता है, तो यह अनिवार्य हो जाता है कि सार्वजनिक और निजी दोनों क्षेत्रों में उचित अल्पकालिक और दीर्घकालिक योजना द्वारा इसकी मांग को पर्याप्त रूप से बढ़ाया जाए।
सरकार द्वारा पहल
 सरकार ने इस समस्या को बहुत गंभीरता से लिया है और बेरोजगारी को धीरे-धीरे कम करने के उपाय किए हैं।  इनमें से कुछ योजनाओं में आईआरडीपी (एकीकृत ग्रामीण विकास कार्यक्रम), डीपीएपी (सूखा प्रवण क्षेत्र कार्यक्रम), जवाहर रोजगार योजना, रोजगार आश्वासन योजना, एनआरवाई (नेहरू रोजगार योजना), स्वरोजगार के लिए प्रशिक्षण, पीएमआईयूपीईपी (प्रधानमंत्री एकीकृत शहरी गरीबी उन्मूलन) शामिल हैं।  कार्यक्रम), रोजगार विनिमय, रोजगार गारंटी योजना, संगठित क्षेत्र का विकास, लघु और कुटीर उद्योग, फोर्जिंग देशों में रोजगार, और जवाहर ग्राम समृद्धि योजना और कुछ और।इन योजनाओं के अलावा सरकार कुछ नियमों को लचीला भी बनाती है, ताकि निजी क्षेत्र में भी रोजगार सृजित किया जा सके।निष्कर्ष निकालने के लिए, हम कह सकते हैं कि भारत में बेरोजगारी की समस्या एक महत्वपूर्ण चरण में पहुंच गई है।  लेकिन, अब सरकार और स्थानीय अधिकारियों ने इस समस्या को गंभीरता से लिया है और बेरोजगारी कम करने के लिए इस पर काम कर रहे हैं।  साथ ही, बेरोजगारी के मुद्दे को पूरी तरह से हल करने के लिए हमें बेरोजगारी के मुख्य मुद्दे से निपटना होगा जो कि भारत की विशाल आबादी है।

Sunderlal Bahuguna – The Chipko leader

“The solution of present-day problems lie in the re-establishment of a harmonious relationship between man and nature.”- Sunderlal Bahuguna   

 

The renowned leader of the Chipko Movement, Sunderlal Bahuguna passed away on 21st May 2021 due to COVID complication at AIMS Hospital in Rishikesh. The legacy he has left for the eco-movement in India is priceless. It was him who proposed that an ecocentric economy must be of importance instead of an egocentric economy.He along with his wife Vimla Bahuguna has led numerous peaceful protests against government policies to protect the environment and its resources including the Chipko Movement and the protest against the construction of the Tehri dam.

 

 Sunderlal Bahuguna was born in 1927 in Uttarakhand. From a very early age, he was influenced by Gandhian principles and started off his social commitments through a protest against untouchability. Later being aware of the loss of forests in the Himalayas led him to start the revolutionary Chipko Movement. He understood that women and nature closely interrelated and he led his protests for the protection of nature through women and this more or less strengthened the eco-feminism movement in India.He firmly believed in the three Gandhian principles of Swaraj, Swadeshi and Satyagraha. He believed that each village should have the freedom to produce and to decide for their development.He became the voice for mother earth. As he said” Politicians have loudspeakers.But who will speak for the trees that will be cut? Who will come forward for the dying river? Who will protect the mountains? It is now time to hear the voice of the tree being cut, the voice of the river,the scream of the mountain that is sliding.”   

Though he primarily worked for the protection of the Himalayan ecosystem and the Ganga river system, He has led and strengthened environmental movements in different parts of the country as well as the world. This includes the Appiko movement in the Western Ghats and the protest to protect forests in Nairobi and many more. He walked from Kashmir to Kohima, almost 5000 kms on foot in the 1970s to spread awareness about the need to protect trees and forests. 

 He was awarded Padmasree in 1981 and Padma Vibhushan in 2009. Together with Vandhana Shiva and Medha Patkar he has authored different books on the environment including the famous ‘ India’s environment: Myths and Reality’. His life is an inspiration and a true role model for all environmental activists in the country. Not just environmental activism, he influenced and convinced women about their rights and the need for them to lead such movements.He has led several anti-liquor protests also in the Himalayas.His passion, determination and love for nature have helped in saving forests around the world. He was a true eco-warrior in the true sense.

 

3 great ways AI will enrich our society

AI ( Artificial Intelligence ) is basically a computer program that is designed to automate processes that are generally to be done by humans. It is very closely related to Machine Learning which is a program that evolves itself with time. These are implemented from everyday mundane tasks such as showing daily news on your news app based on your previous likes and dislikes to show ads on YouTube or Google are targeted specifically to you based on your recent searches. This may look like a breach of privacy, but this is the world we live in.

This is just a small preview of what AI is capable of now. AI runs a lot of servers and computational things that humans are not physically capable of. In addition, AI-assisted software runs many necessary informational and logistical programs necessary for the running of our society. AI basically uses programming structures called neural networks which basically change and evolve with time to learn new things. It is even used in camera face recognition technology.

Whenever you open your phone using your face, the AI program in your phone can do that. It recognizes small things unique only to your face like the cheekbone structure, the width of your forehead, the breadth of your nose, the distance between your chin and lip, and so on to recognize it is you and then allows you to open the phone.

Now, the question which has taken over the pioneers in this field is whether AI can be given more autonomy in other sensitive fields like finance. AI can be evolved into such a program where it can be seen as a completely different human in and off of itself. A program that has attained consciousness, a program that can control any device linked to the internet. That is the future of AI. Here I will tell you 3 ways that it will be useful to us.

AI-assisted protocols in surgery and science ( Useful ):

In such places, AI will provide a useful tool to assist humans in surgery wherein a human hand cannot be steady enough to go through with the procedure. It can also help humans find patterns in medicine and molecules which are not perceivable by the human mind. Thus, it can help to develop medicine much beyond what is capable now. It can also help in fields of sciences in various ways, from developing complex algorithms for sorting data to giving the best possible course of action.

AI-Assisted decision-making processes:

Decision-making processes are prevalent in a lot of places. Knowingly or unknowingly, we make a lot of decisions every single day. It would be so much better if AI-assisted us in deciding to get only the best result out of it. Decision-making plays a vital role in finance, where the goal is to make a profit. Wrong decisions may ruin someone’s entire life in a matter of seconds. Hence, it would be very vital for those to make wise choices.

AI-assisted automation:

Automating many tasks won’t make them lose their jobs; it will only divert them elsewhere where it is more important. Diverting engineers from manufacturing cars to manufacturing delicate space parts would help humanity advance much farther in space technology. Space is the final frontier. Humanity is not destined to live on earth. Having AI assist us in our mundane day-to-day tasks, much of the human resources can be diverted towards making our society a space-age one.

Hence, when AI assists us in our day-to-day lives, it will drastically improve our quality of living. Society will evolve towards a utopic. AI-assisted technology and society are something to really look forward to.

Tribal community of Andaman and Nicobar(Sentinelese)

The sentinelese tribe of India most commonly found in Andaman islands are considered as the most vulnerable tribes among all the tribes of India . they mostly resides in north sen ital island of bay of Bengal . as compared to the other tribes they prefer no interactions with the outsiders or non – tribes because they think if somebody from outside or they themselves connect with outside world then there are chances of getting their aura and identity contaminated or they might feel danger for their lives from outside people.

talking about their physical appearance they are generally of short height maximum ranges to 5 foot 3 inch , because of geographical conditions they are dark in color with well aligned teeth. there are no signs of obese because their work labor. the government tries to protect their cultural heritage as it understands the importance of them in Indian culture. the reason behind their being hostile is that they had been vulnerable for a long period of time even from colonial times because of the less commercial attraction to the place as it does not have any pre- developed kingdoms or any other infrastructure so as to attract the outside world and the also reason behind tnheir less attraction is due to geographical location. then it arises a moral question to all the human civilization that if a community does not provide commercial attraction should it be forgotten or left alone?

The Govt. of India issued the Andaman and Nicobar Islands (Protection of Aboriginal Tribes) Regulation, 1956 to declare the traditional areas occupied by the tribes as reserves, and prohibited entry of all persons except those with authorization. Photographing or filming the tribe members is also an offence. The rules were amended later to enhance penalties. But restricted area permits were relaxed for some islands recently. now here  also arises a big question that if they are being isolated by these regulations in the name of protection and conservation then how would they socialise with the society and will they achieve social, economic and political growth in the society as trhe developing civilization India should look up to the upliftment of these tribes and shall make some necessary amendments so that people and tribes both would communicate and socialize with each other. due to social isolation they are forced to get food and living from hunting, fishing, and wild plants  and according to anthropological survey of India there is a decline in the population of this tribe.

but at the same time there exist the co-existence theory which signifies on the co-existence from both the sides beyond all the efforts made by the governments the tribe have made it clear that they do not want any contact to prove this there are many instances that have been recorded for example In 2006, two Indian fishermen, who had moored their boat near North Sentinel to sleep after poaching in the waters around the island,were killed when their boat broke loose and drifted onto the shore. Poachers are known to fish illegally in the waters around the island, catching turtles and diving for lobsters and sea cucumbers.

Conclusion

tn the conclusion we can say that after developing so much becoming a global family still there are parts where tribal groups like senitelese living in patches. now as humans it is our duty that if we have let them alone for such a longer period of time and now they had developed their own habitat of living we should not disturb them for any any kind of resource or any other purpose.

Life of a student in Kota | Hostel life in Kota

Life of a student in Kota

Kota is the 2nd largest city located in Rajasthan state in India also known as the hub of education all over India. Many JEE and NEET aspirants each year take admission here, having hopes of getting selected and get admission in IIT, NIT, or AIIMS.

The coaching institutes like Allen, Resonance, Motion, Vibrant, Nucleus and many institutes are popularly known to provide quality education to the students.

I am eligible to talk about life in Kota because I have been there for 2 years and can discuss all the cons and pros of the city.

Hostel life in Kota:

As soon as you take admission to the desired coaching institute, your parents would search for a good hostel. I will be very honest, the price of the hostels is very high to afford. Hostel life, in the beginning, is quite fun but soon you start realizing that people are extremely selfish and will always try to trick you and make you not study. They would study all day and won’t attend you and will start enjoying your quality time of studies. It is on you that how soon you admit that and be aware of such kinds of people. Apart from this hostel life is better in many ways, you get a good circle and if a get a good friend then that will better for you to start your group study.

Coaching schedule in Kota:

The coaching schedule depends on the batch you are mainly it varies from 9 am to 5 pm. Students get adversely affected by the hectic schedule and are always running for marks. Institutes also provide a small canteen for students during break time. In the beginning, you would be allotted a normal batch, and your marks in the future will decide which batch you attain later. The highest qualified batch also called the star batch which is attained only by students who get qualified in the batch shuffling test. These star batch students get better teachers than normal batch students which is quite a hard competition for average students.

Food quality in Kota:

The meal served in hostels is not so good mainly it is simple food which is not liked by most of the students. But don’t worry there are many open messes available and you can pay them if you want to skip your hostel meal. Thursday and Sunday are considered as special meal days in most of the hostels which provide idli, dosa, uttapam, sweet dish and many more.

kotahostel

 

Holidays in Kota:

Students get weekly off from all the classes mainly Sunday, but if a teacher is running out of syllabus, he may schedule an extra class even on Sunday (that is sad). Festival holidays are not given here except Diwali (5-10 days) when all the students run to their homes after long. Raksha Bandhan holiday is also given which is just for 1 day and it is not possible to travel if you belong from a different state.

Distractions in Kota:

I want you to read this part very carefully as I have dealt with how the distraction process goes in Kota. Students here are extremely selfish and would never want to give their a minute to you and if you come between their studies they will make distance from you, this is about studious people. Talking about more than 65% of students in Kota who are involved in many toxic things and mind my words they can distract you as well. The problem is that students get enough freedom in the new city and in the absence of their family they get easily influenced by their friends. Distraction in Kota includes getting into relationships, making friends, or involving with friends who consume drugs, alcohol, and whatnot. What you need to realize is to stay away from these types of friends and make some quality friends who take their studies seriously.

All the best students who are going to Kota for their studies always be confident, stay in touch with your family and share every problem that arises before you. Remember parents sent you with hopes and they will help you in every possible way.

Hope it helps!

How to make money on Instagram | Instagram strategies to earn

How to make money on Instagram

I am delighted if I caught your sight through the headline buy hey that is true you can earn so much via Instagram and I am here to guide you through the Instagram algorithm and strategies.

Instagram strategies to earn

There are 2 types of business you may be deciding to land on.

  • To market your products to sell your product
  • To be a blogger and recommend products that the organization has asked you to sell.

These are the two probabilities of how you can make money Below are the essentials that will help you to get started. Read all the instructions wisely and start implementing them to your Instagram account.

Instagram

 

  1. Selling your products:

If you have to get sales done by selling your product online the procedure is as follows.

  • Make your Instagram account giving it the user name that defines your company/store and set your logo as a former step to get started,
  • Reach out and ask your friends, family, and people you know to follow you.
  • Post your updated products mentioning their description in the caption area while not forgetting to keep your clients updated on new upcoming products on your story.
  • Ask your clients to dm(direct message) you or directly comment on the product they need to buy and from here you can start.

This was all about selling products online through Instagram which is all free to use, your task is just to engage more people by following you. Just the only thing to keep in mind is asking people to provide feedback to your site which you can surely provide in the description and always try to better take their feedback seriously.

  1. Blogging:

You can start being a fashion, food, or travel blogger. Set up your profile and start posting daily about what you do all day, what you eat, how you work,  this is all to generate more followers. The more real followers you gain, the more the brands would reach you. If you write some blogs on your website so don’t forget to put that in your bio and ask people to read that as well. While you keep blogging you can also sell your own products and mention the link that people can access and buy the product.

Reach out to more number people:

This always remains a major issue, I have some points that you must follow while continuing to manage your profile:

  • Use hashtags(#) that belong to your field.

Example: If you are a food blogger, you can use #food, #deliciousm #tasty #yummy #indianfood #chinesefood #desifood #mumbaifood #chocolates, etc… and you can simply search these hashtags on Google and use them in your caption for better reach of your particular field.

  • Tag people in your post, it may be influencers or the organization you are targeting to reach you for the brand promotion.

Tips for Instagram followers:

  • Do not use fake techniques available on the internet or on youtube to gain fake followers because doing so will probably make you unhappy in the end.
  • Be genuine with your content and people will slowly reach out to you.
  • Add Instagram with your other social accounts so that maximum people can join you and can follow you easily.
  • Share your Instagram link to all the WhatsApp groups available and ask your friends too to share them as well.

Keep creating your content and share updates on your Instagram stories and don’t forget to share about your background stories, trust me people will get connected to you soon.

Soon brands will reach you out and will ask you to add for their brand and will pay you the desired amount what is your responsibility to have the same spirit till last and manage to get engagements to your account.

Hope it helps!