Explaining Autism

There are many people around us of different age groups that are either diagnosed or have underlying symptoms of autism. Autism is a neurodevelopmental disorder characterized by challenges with social communication, and by restricted and repetitive behaviours. is now considered part of the wider autism spectrum. People with autism have trouble with communication. They have trouble understanding what other people think and feel. This makes it hard for them to express themselves, either with words or through gestures, facial expressions, and touch. People with autism might have problems with learning. Their skills might develop unevenly. For example, they could have trouble communicating but be unusually good at art, music, math, or memory. Because of this, they might do especially well on tests of analysis or problem-solving. More children are diagnosed with autism now than ever before. But the latest numbers could be higher because of changes in how it’s diagnosed, not because more children have a disorder.

Autism is known to affect every one in every 60 individuals and boys are said to have more risk of developing it than girls. It can be hard to get a definite diagnosis of autism. Your doctor will focus on behaviour and development.

A developmental screening will tell the doctor whether a child is on track with basic skills like learning, speaking, behavior, and moving. If a child shows signs of a problem on these screenings, they’ll need a more complete evaluation. This might include hearing and vision tests or genetic tests. Your doctor might want to bring in someone who specializes in autism disorders, like a developmental paediatrician or a child psychologist. Some psychologists can also give a test called the Autism Diagnostic Observation Schedule (ADOS).parents can also find some symptoms and unusual behaviour

Common symptoms of autism include:

  • A lack of eye contact
  • A narrow range of interests or intense interest in certain topics
  • Doing something over and over, like repeating words or phrases, rocking back and forth, or flipping a lever
  • High sensitivity to sounds, touches, smells, or sights that seem ordinary to other people
  • Not looking at or listening to other people
  • Not looking at things when another person points at them
  • Not wanting to be held or cuddled
  • Problems understanding or using speech, gestures, facial expressions, or tone of voice
  • Talking in a sing-song, flat, or robotic voice
  • Trouble adapting to changes in routine

What Are the Types of Autism Spectrum Disorders?

These types were once thought to be separate conditions. Now, they fall under the range of autism spectrum disorders including:

Asperger’s syndrome. These children don’t have a problem with language; in fact, they tend to score in the average or above-average range on intelligence tests. But they have social problems and a narrow scope of interests.

Autistic disorder. This is what most people think of when they hear the word “autism.” It refers to problems with social interactions, communication, and play in children younger than 3 years.

Childhood disintegrative disorder. These children have typical development for at least 2 years and then lose some or most of their communication and social skills.

Pervasive developmental disorder (PDD or atypical autism). Your doctor might use this term if your child has some autistic behavior, like delays in social and communications skills, but doesn’t fit into another category.

What Causes Autism?

Exactly why autism happens isn’t clear. It could stem from problems in parts of your brain that interpret sensory input and process language.. It can happen in people of any race, ethnicity, or social background. Family income, lifestyle, or educational level doesn’t affect a child’s risk of autism. Autism runs in families, so certain combinations of genes may increase a child’s risk. A child with an older parent has a higher risk of autism. Pregnant women who are exposed to certain drugs or chemicals, like alcohol or anti-seizure medications, are more likely to have autistic children. Other risk factors include maternal metabolic conditions such as diabetes and obesity. Research has also linked autism to untreated phenylketonuria (also called PKU, a metabolic disorder caused by the absence of an enzyme) and rubella (German measles).There is no evidence that vaccinations cause autism.

How Is Autism Treated?

There’s no cure for autism. But early treatment can make a big difference in development for a child with autism. If you think your child shows symptoms of ASD, tell your doctor as soon as possible.What works for one person might not work for another. Your doctor should tailor treatment for you or your child. The two main types of treatments are:

Behavioral and communication therapy to help with structure and organization. Applied behavior analysis (ABA) is one of these treatments; it promotes positive behavior and discourages negative behavior. Occupational therapy can help with life skills like dressing, eating, and relating to people. Sensory integration therapy might help someone who has problems with being touched or with sights or sounds. Speech therapy improves communication skills.

Medications to help with symptoms of ASD, like attention problems, hyperactivity, or anxiety.

Complementary treatments may help boost learning and communication skills in some people with autism. Complementary therapies include music, art, or animal therapy, like horseback riding and even swimming with dolphins.

It is high time that people start to embrace autism and not ostracize such individuals but give more support and kindness. Young children must be taught about it and it’s not a topic to shy away from but accept and cherish that its ok to be different because that way you are special.

Explaining Autism

There are many people around us of different age groups that are either diagnosed or have underlying symptoms of autism. Autism is a neurodevelopmental disorder characterized by challenges with social communication, and by restricted and repetitive behaviours. is now considered part of the wider autism spectrum. People with autism have trouble with communication. They have trouble understanding what other people think and feel. This makes it hard for them to express themselves, either with words or through gestures, facial expressions, and touch. People with autism might have problems with learning. Their skills might develop unevenly. For example, they could have trouble communicating but be unusually good at art, music, math, or memory. Because of this, they might do especially well on tests of analysis or problem-solving. More children are diagnosed with autism now than ever before. But the latest numbers could be higher because of changes in how it’s diagnosed, not because more children have a disorder.

Autism is known to affect every one in every 60 individuals and boys are said to have more risk of developing it than girls. It can be hard to get a definite diagnosis of autism. Your doctor will focus on behaviour and development.

A developmental screening will tell the doctor whether a child is on track with basic skills like learning, speaking, behavior, and moving. If a child shows signs of a problem on these screenings, they’ll need a more complete evaluation. This might include hearing and vision tests or genetic tests. Your doctor might want to bring in someone who specializes in autism disorders, like a developmental paediatrician or a child psychologist. Some psychologists can also give a test called the Autism Diagnostic Observation Schedule (ADOS).parents can also find some symptoms and unusual behaviour

Common symptoms of autism include:

  • A lack of eye contact
  • A narrow range of interests or intense interest in certain topics
  • Doing something over and over, like repeating words or phrases, rocking back and forth, or flipping a lever
  • High sensitivity to sounds, touches, smells, or sights that seem ordinary to other people
  • Not looking at or listening to other people
  • Not looking at things when another person points at them
  • Not wanting to be held or cuddled
  • Problems understanding or using speech, gestures, facial expressions, or tone of voice
  • Talking in a sing-song, flat, or robotic voice
  • Trouble adapting to changes in routine

What Are the Types of Autism Spectrum Disorders?

These types were once thought to be separate conditions. Now, they fall under the range of autism spectrum disorders including:

Asperger’s syndrome. These children don’t have a problem with language; in fact, they tend to score in the average or above-average range on intelligence tests. But they have social problems and a narrow scope of interests.

Autistic disorder. This is what most people think of when they hear the word “autism.” It refers to problems with social interactions, communication, and play in children younger than 3 years.

Childhood disintegrative disorder. These children have typical development for at least 2 years and then lose some or most of their communication and social skills.

Pervasive developmental disorder (PDD or atypical autism). Your doctor might use this term if your child has some autistic behavior, like delays in social and communications skills, but doesn’t fit into another category.

What Causes Autism?

Exactly why autism happens isn’t clear. It could stem from problems in parts of your brain that interpret sensory input and process language.. It can happen in people of any race, ethnicity, or social background. Family income, lifestyle, or educational level doesn’t affect a child’s risk of autism. Autism runs in families, so certain combinations of genes may increase a child’s risk. A child with an older parent has a higher risk of autism. Pregnant women who are exposed to certain drugs or chemicals, like alcohol or anti-seizure medications, are more likely to have autistic children. Other risk factors include maternal metabolic conditions such as diabetes and obesity. Research has also linked autism to untreated phenylketonuria (also called PKU, a metabolic disorder caused by the absence of an enzyme) and rubella (German measles).There is no evidence that vaccinations cause autism.

How Is Autism Treated?

There’s no cure for autism. But early treatment can make a big difference in development for a child with autism. If you think your child shows symptoms of ASD, tell your doctor as soon as possible.What works for one person might not work for another. Your doctor should tailor treatment for you or your child. The two main types of treatments are:

Behavioral and communication therapy to help with structure and organization. Applied behavior analysis (ABA) is one of these treatments; it promotes positive behavior and discourages negative behavior. Occupational therapy can help with life skills like dressing, eating, and relating to people. Sensory integration therapy might help someone who has problems with being touched or with sights or sounds. Speech therapy improves communication skills.

Medications to help with symptoms of ASD, like attention problems, hyperactivity, or anxiety.

Complementary treatments may help boost learning and communication skills in some people with autism. Complementary therapies include music, art, or animal therapy, like horseback riding and even swimming with dolphins.

It is high time that people start to embrace autism and not ostracize such individuals but give more support and kindness. Young children must be taught about it and it’s not a topic to shy away from but accept and cherish that its ok to be different because that way you are special.

WAS ANURAG KASHYAP A GAME CHANGER OF BOLLYWOOD??..

Well! Well! First let me give you disclaimer that this discussion is about the contemporary scanerio of Bollywood keeping in mind classic Bollywood (which was full of new ideas) and I am not a big fan of kashyap but infact love his unique style of filmmaking (not always) he played completely different symphony than the USUAL BOLLYWOOD.

Credit: IMDB

Also, we need to Know one thing that kashyap is not the only director/ writer who love to experiment has different perceptive. Many new writers coming now more with fresh ideas continue same legacy which we lost back behind years ago .

Now, let’s discuss why he is game changer. kashyap’s gangs of wasseypur was brought new wave of talented actors , never seen the kind of a screenplay that we encounter in GOF. Whereas mostly seen big stars in movies with nothing but only Dancing.

Both wasseypur part 1 and 2 stood only on script, acting, screenplay, direction, editing, cinematography and music that’s all . All ingredients that we need to make a good/ decent movie no more sho Sha!!

Credit: IMDb

Anurag is the one who had fights with censor, continue to strike on right matters. Actually loves to dance on his own rhyme and creates his own beats. There must be many writers who wants to find their ways in Bollywood. So, what wasseypur did moved the table in 360° angel. How? Audience is GOD in showbiz , People love the film then what will happened critical claimed, HIT on silver screen, audience love dialogue (ironically even recite). Anurag became the The Anurag kashyap people started experiments in ways of thinking and filmmaking that was not the case before.

New writers started writing in real authentic way. Producers are ready to take risks, giving chances to new people. I am not saying it is completely changed but slowly and steadily moving towards changing and progressing simultaneously .

Good content matters

Ohh! Really good content matters now days. Not just movies but WEB SERIES CULTURE changed the entire filmmaking environment. where new writers has more to express , no censorship or producers/actors tantrums . All we need audiences.

Credit: IMDB

Mirzapur, scared games, patal Lok , family man are those web series which has something different new as compare to that old Bollywood stories. You know what I mean!!

Credit: IMDB

Anurag kashyap was ready to take risk when nobody wants to make movies what movies should be look like. Now after 2012 we can say there is lots of movies which likeable and different. However, before 2012 there were good like swades, luck by chance, udaan, lakshay , sarfrosh, lagaan, and many more but these kind of movies came out as once in year but now every next Friday we have something good to watch.

Introduction of Talent to BOLLYWOOD

Credit: IMDB


I will give one more example which infused that anurag is a game changer. He was the one who introduce us to amazing talent like nawazuddin , pankaj tripathi, Raj Kumar Rao, kalki koechlin, mahi Gill, abhay deol, radhika apte etc. Just imagine today’s cinema without them… You’ll be like yes that’s what we want. Who really deserves what they have late but not rejected. Where Nawaz was only seeing as pick pocketer in Munna Bhai mbbs nothing as he got because he doesn’t own THAT Bollywood looks.

Credit: IMDB
Credit: IMDB

All I can say enjoy new Bollywood and web series experiment with the hint of talented and handsome actors.

Remember –

If you not afraid then you are not taking risk, if you are not taking risks, then you are not doing something original. – Beau willimon (house of cards’ director)

WAS ANURAG KASHYAP A GAME CHANGER OF BOLLYWOOD??..

Well! Well! First let me give you disclaimer that this discussion is about the contemporary scanerio of Bollywood keeping in mind classic Bollywood (which was full of new ideas) and I am not a big fan of kashyap but infact love his unique style of filmmaking (not always) he played completely different symphony than the USUAL BOLLYWOOD.

Credit: IMDB

Also, we need to Know one thing that kashyap is not the only director/ writer who love to experiment has different perceptive. Many new writers coming now more with fresh ideas continue same legacy which we lost back behind years ago .

Now, let’s discuss why he is game changer. kashyap’s gangs of wasseypur was brought new wave of talented actors , never seen the kind of a screenplay that we encounter in GOF. Whereas mostly seen big stars in movies with nothing but only Dancing.

Both wasseypur part 1 and 2 stood only on script, acting, screenplay, direction, editing, cinematography and music that’s all . All ingredients that we need to make a good/ decent movie no more sho Sha!!

Credit: IMDb

Anurag is the one who had fights with censor, continue to strike on right matters. Actually loves to dance on his own rhyme and creates his own beats. There must be many writers who wants to find their ways in Bollywood. So, what wasseypur did moved the table in 360° angel. How? Audience is GOD in showbiz , People love the film then what will happened critical claimed, HIT on silver screen, audience love dialogue (ironically even recite). Anurag became the The Anurag kashyap people started experiments in ways of thinking and filmmaking that was not the case before.

New writers started writing in real authentic way. Producers are ready to take risks, giving chances to new people. I am not saying it is completely changed but slowly and steadily moving towards changing and progressing simultaneously .

Good content matters

Ohh! Really good content matters now days. Not just movies but WEB SERIES CULTURE changed the entire filmmaking environment. where new writers has more to express , no censorship or producers/actors tantrums . All we need audiences.

Credit: IMDB

Mirzapur, scared games, patal Lok , family man are those web series which has something different new as compare to that old Bollywood stories. You know what I mean!!

Credit: IMDB

Anurag kashyap was ready to take risk when nobody wants to make movies what movies should be look like. Now after 2012 we can say there is lots of movies which likeable and different. However, before 2012 there were good like swades, luck by chance, udaan, lakshay , sarfrosh, lagaan, and many more but these kind of movies came out as once in year but now every next Friday we have something good to watch.

Introduction of Talent to BOLLYWOOD

Credit: IMDB

I will give one more example which infused that anurag is a game changer. He was the one who introduce us to amazing talent like nawazuddin , pankaj tripathi, Raj Kumar Rao, kalki koechlin, mahi Gill, abhay deol, radhika apte etc. Just imagine today’s cinema without them… You’ll be like yes that’s what we want. Who really deserves what they have late but not rejected. Where Nawaz was only seeing as pick pocketer in Munna Bhai mbbs nothing as he got because he doesn’t own THAT Bollywood looks.

Credit: IMDB
Credit: IMDB

All I can say enjoy new Bollywood and web series experiment with the hint of talented and handsome actors.

Remember –

If you not afraid then you are not taking risk, if you are not taking risks, then you are not doing something original. – Beau willimon (house of cards’ director)

Earth Day 2022

HISTORY OF EARTH DAY:

The first Earth Day in 1970 launched a wave of action, including the passage of landmark environmental laws in the United States. The Clean Air, Clean Water, and Endangered Species Acts were created in response to the first Earth Day in 1970, as well as the creation of the Environmental Protection Agency (EPA). Many countries soon adopted similar laws. Earth Day continues to hold major international significance: In 2016, the United Nations chose Earth Day as the day when the historic Paris Agreement on climate change was signed into force.

Now, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more and more apparent every day. As the awareness of our climate crisis grows, so does civil society mobilization, which is reaching a fever pitch across the globe today. Earth Day was a unified response to an environment in crisis — oil spills, smog, rivers so polluted they literally caught fire. On April 22, 1970, 20 million Americans — 10% of the U.S. population at the time — took to the streets, college campuses, and hundreds of cities to protest environmental ignorance and demand a new way forward for our planet. The first Earth Day is credited with launching the modern environmental movement and is now recognized as the planet’s largest civic event.

Earth day continues to grow as a worldwide event focused on promoting clean living and a healthy, sustainable habitat for all living beings. The day also reminds us how fragile our planet is and how it is important to save it from the global climate crisis that is worsening with each passing day. The theme of Earth Day 2022 is to ‘Invest in our planet’, urging businesses to shift towards sustainable practices. According to the UN, “Despite on-going efforts, biodiversity are deteriorating worldwide at rates unprecedented in human history. It is estimated that around one million animal and plant species are now threatened with extinction”. As per Earth Day Organization, “We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us all in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.”

On the occasion of Earth Day 2022, American tech giant Google also dedicated the artwork through its Doodle to raise awareness about climate change. The artwork showcases real time-lapse imagery from Google Earth Time-lapse and other sources to showcase the impact of climate change across different regions.

reference-https://www.indiatoday.in/information/story/earth-day-2022-theme-history-significance-and-all-you-need-to-know-1940282-2022-04-22

Every year we celebrate earth day on 22nd of April as a reminder for the mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. It’s gained   a lot of popularity and significance in the world in the recent years as to global crisis relating to environment like global warming, deforestation, climate change etc.

We celebrate our mother earth with ‘World Earth Day, which marks the anniversary of the Modern Environmental Movement, which started in 1970. World Earth Day is a reminder for mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. April 22, 2022, will mark 52 years of Earth Day. Today, Earth Day is widely recognized as the largest secular observance in the world, marked by more than a billion people every year as a day of action to change human behaviour and provoke policy changes.

Earth Day 2022

HISTORY OF EARTH DAY:

The first Earth Day in 1970 launched a wave of action, including the passage of landmark environmental laws in the United States. The Clean Air, Clean Water, and Endangered Species Acts were created in response to the first Earth Day in 1970, as well as the creation of the Environmental Protection Agency (EPA). Many countries soon adopted similar laws. Earth Day continues to hold major international significance: In 2016, the United Nations chose Earth Day as the day when the historic Paris Agreement on climate change was signed into force.

Now, the fight for a clean environment continues with increasing urgency, as the ravages of climate change become more and more apparent every day. As the awareness of our climate crisis grows, so does civil society mobilization, which is reaching a fever pitch across the globe today. Earth Day was a unified response to an environment in crisis — oil spills, smog, rivers so polluted they literally caught fire. On April 22, 1970, 20 million Americans — 10% of the U.S. population at the time — took to the streets, college campuses, and hundreds of cities to protest environmental ignorance and demand a new way forward for our planet. The first Earth Day is credited with launching the modern environmental movement and is now recognized as the planet’s largest civic event.

Earth day continues to grow as a worldwide event focused on promoting clean living and a healthy, sustainable habitat for all living beings. The day also reminds us how fragile our planet is and how it is important to save it from the global climate crisis that is worsening with each passing day. The theme of Earth Day 2022 is to ‘Invest in our planet’, urging businesses to shift towards sustainable practices. According to the UN, “Despite on-going efforts, biodiversity are deteriorating worldwide at rates unprecedented in human history. It is estimated that around one million animal and plant species are now threatened with extinction”. As per Earth Day Organization, “We need to act (boldly), innovate (broadly), and implement (equitably). It’s going to take all of us all in. Businesses, governments, and citizens — everyone accounted for, and everyone accountable. A partnership for the planet.”

On the occasion of Earth Day 2022, American tech giant Google also dedicated the artwork through its Doodle to raise awareness about climate change. The artwork showcases real time-lapse imagery from Google Earth Time-lapse and other sources to showcase the impact of climate change across different regions.

reference-https://www.indiatoday.in/information/story/earth-day-2022-theme-history-significance-and-all-you-need-to-know-1940282-2022-04-22

Every year we celebrate earth day on 22nd of April as a reminder for the mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. It’s gained   a lot of popularity and significance in the world in the recent years as to global crisis relating to environment like global warming, deforestation, climate change etc.

We celebrate our mother earth with ‘World Earth Day, which marks the anniversary of the Modern Environmental Movement, which started in 1970. World Earth Day is a reminder for mankind to protect and safeguard the mother earth and its species, to make Earth a better place for the coming generations. April 22, 2022, will mark 52 years of Earth Day. Today, Earth Day is widely recognized as the largest secular observance in the world, marked by more than a billion people every year as a day of action to change human behaviour and provoke policy changes.

CAN COMMERCE GO GREEN?

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.itweb.co.za%2Fcontent%2Fj5alr7QaXJO7pYQk&psig=AOvVaw2iREPnrEK5Dq-jaHMsCtiy&ust=1650781846280000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCLDxoeXHqfcCFQAAAAAdAAAAABAI
Source: Google

The color green is often associated with sustainability and environment protection. Similarly, when we refer to commerce, we often associate it with exploitation of environment. But with change in time commerce has also realized the need for going green.

Recognizing the urge of the hour commerce has also developed a whole lot of initiatives. Recently, several branches of commerce have evolved with the idea of going green. These require the co operation of entire community as it involves an overall shift in the practices.

Let us look into some of these areas:

Green consumerism

Green consumerism deals with the process in which consumers demand products and services that have undergone an eco-friendly production process or one that involves recycling and safeguarding the planets’ resources. The green consumer is an opinion leader and a careful shopper who seeks information on products. Including information from advertising about the green aspects of products. If you want to be a green consumer start with small initiatives like avoid demanding plastic carry bags, start using paraben free products, etc. There Is a direct environmental impact of green behaviors. The growing environmental hazards, associated with the ever-growing consumption of such poisonous produces, have been creating several health-related problems, giving way to greater concerns over the consumption of these products among the people.

Green governance

The inculcation of green initiatives with corporate governance is termed as green governance. In India the provisions of Information technology act have led to the growth of green governance. The act promotes usage of digital documents and provides legal validity for digital signature. It has also laid down provisions for regulating hard copy of documents. Similarly, several initiatives are adopted around the world in the field of corporate governance to promote green initiatives.

Green marketing

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. It not only refocuses, adjust or enhance existing marketing thinking and practices but also provides a substantially different perspective. In a broader sense, eco marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. 

Green finance

Green financing is emerging as on equivalent to socially responsible investing Eco-investing or green investing, is a form of socially responsible investing where investments are made in companies that support or provide environmentally friendly products and practices. These companies encourage new technologies that support the transition from carbon dependence to more sustainable alternatives. Green finance is “any structured financial activity that has been created to ensure a better environmental outcome.” Green financing could be promoted through changes In  countries regulatory frameworks, harmonizing public financial incentives, increases in green financing from different sectors, alignment of public sector financing decision-making with the environmental dimension of the Sustainable Development Goals, increases in investment In clean and green technologies, financing for sustainable natural resource-based green economies and climate smart blue economy, increase use of green bonds, and soon.

Along with the shift in global thoughts, commerce and its allied activities have also moved towards green alternatives. Recognizing the need for climate resilient initiatives we all should assist the businesses in adopting the above initiatives.

Rather than putting the blame on a particular industry or sector, let us all join our hands in making our earth greener. Ultimately it’s the implementation of these initiatives that matter the most.

CAN COMMERCE GO GREEN?

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.itweb.co.za%2Fcontent%2Fj5alr7QaXJO7pYQk&psig=AOvVaw2iREPnrEK5Dq-jaHMsCtiy&ust=1650781846280000&source=images&cd=vfe&ved=0CAwQjRxqFwoTCLDxoeXHqfcCFQAAAAAdAAAAABAI
Source: Google

The color green is often associated with sustainability and environment protection. Similarly, when we refer to commerce, we often associate it with exploitation of environment. But with change in time commerce has also realized the need for going green.

Recognizing the urge of the hour commerce has also developed a whole lot of initiatives. Recently, several branches of commerce have evolved with the idea of going green. These require the co operation of entire community as it involves an overall shift in the practices.

Let us look into some of these areas:

Green consumerism

Green consumerism deals with the process in which consumers demand products and services that have undergone an eco-friendly production process or one that involves recycling and safeguarding the planets’ resources. The green consumer is an opinion leader and a careful shopper who seeks information on products. Including information from advertising about the green aspects of products. If you want to be a green consumer start with small initiatives like avoid demanding plastic carry bags, start using paraben free products, etc. There Is a direct environmental impact of green behaviors. The growing environmental hazards, associated with the ever-growing consumption of such poisonous produces, have been creating several health-related problems, giving way to greater concerns over the consumption of these products among the people.

Green governance

The inculcation of green initiatives with corporate governance is termed as green governance. In India the provisions of Information technology act have led to the growth of green governance. The act promotes usage of digital documents and provides legal validity for digital signature. It has also laid down provisions for regulating hard copy of documents. Similarly, several initiatives are adopted around the world in the field of corporate governance to promote green initiatives.

Green marketing

Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. It not only refocuses, adjust or enhance existing marketing thinking and practices but also provides a substantially different perspective. In a broader sense, eco marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. 

Green finance

Green financing is emerging as on equivalent to socially responsible investing Eco-investing or green investing, is a form of socially responsible investing where investments are made in companies that support or provide environmentally friendly products and practices. These companies encourage new technologies that support the transition from carbon dependence to more sustainable alternatives. Green finance is “any structured financial activity that has been created to ensure a better environmental outcome.” Green financing could be promoted through changes In  countries regulatory frameworks, harmonizing public financial incentives, increases in green financing from different sectors, alignment of public sector financing decision-making with the environmental dimension of the Sustainable Development Goals, increases in investment In clean and green technologies, financing for sustainable natural resource-based green economies and climate smart blue economy, increase use of green bonds, and soon.

Along with the shift in global thoughts, commerce and its allied activities have also moved towards green alternatives. Recognizing the need for climate resilient initiatives we all should assist the businesses in adopting the above initiatives.

Rather than putting the blame on a particular industry or sector, let us all join our hands in making our earth greener. Ultimately it’s the implementation of these initiatives that matter the most.

What is DIGITAL MARKETING

Digital marketing is used for advertising of your own business, your products, or services using internet and digital technology like social media, mobile phones and other digital mediums. Digital marketing helps you to connect with your customer through social media and helps to promote your services worldwide.
There two types of marketing:-
1. Online marketing: – In online marketing we use social media and other digital mediums to promote your service or sell your products. Digital marketing is also called as online marketing.
2. Traditional marketing:-“Traditional marketing” helps advertising of a product or your business through newspapers, magazines ads or person to person marketing.

There are different types of modules where you can promote your business through digital marketing .
Here are some examples 

 

• Blogging: – Blogging is a place where you can write and promote your business or your customer’s product. It also contains articles and daily style entries. 
 • [SEO] Search engine optimization: – Search engine optimization (SEO) is process of optimizing the web trafficking and it will help your website visibility which means your website can be shown to relevant searches. 
• Email marketing:-email marketing is mostly uses for targeted audience like your customer or the people who are interested in business.so you can send poster or invitation or any event related posts for your targeted audience through email. 
• Online advertising:-online advertising can be paid and also unpaid advertising. Online advertising is also called as online marketing. You can create websites and promote your business. You can create an advertisement or short video of your business and post in social media. 
 • Mobile marketing:-you can also promote your business through mobile marketing, which is creating an app of your business for advertising. 

 Resource Constraint Model 

• Responsive or adaptive website 
 • Adapts itself to screen size 
 • user experience is maintained

SALIENT FEATURES OF INDIAN SOCIETY,DIVERSITY OF INDIA

Indian society is a pluralistic society with a complex social order characterized by a multitude of ethnic, linguistic, religious, and caste divisions. It comprises people living in rural, urban, tribal setting and all sections which carry the ethos of Indianness.Amid the complexities and so much diversity among the nation, widely accepted cultural themes, the feeling of oneness, brotherhood, and values of constitution binds individuals and enhance social harmony and order.

MEANING OF SOCIETY-

Sociologist Peter L. Berger defines society as “a human product, and nothing but a human product, that yet continuously acts upon its producers.”It consists of groups of human beings who are linked together utilizing specific systems and customs, rites, and laws and have a collective social existence.

INDIAN SOCIETY AND ITS FEATURES-

1). Indian culture has been modified continuously, with times making India a composite culture.

2).Indian society was a stratified society from ancient times.The division of society into Aryans and non-Aryans was mentioned in Rig Veda. The Aryan society was further divided into four groups based on the pursuit of occupations.

3). The confrontation of Hindu and Muslim culture led to a synthesis with interesting results and mixed culture as a result of Sufi writings, the bhakti movement, Kabir Panth.

4).India today (after independence) amalgamated different caste groups religions, race tribes, linguistic groups. It glorifies the ideals of liberty, equality, fraternity as its goals in a secular, socialistic framework.

SALIENT FEATURES OF INDIAN SOCIETY-

1). Multi-Ethnic Society–

An ethnic group or ethnicity is a category of people who identify with each other, usually based on a common language or dialect, history, society, culture or nation.A society with the co-existence of a wide variety of racial groups is a Multi-ethnic society. India is home to almost all racial profiles.

2). Patriarchal Society–

Patriarchy is a social system in which men hold primary power and enjoy greater status than women.In this system, men make all decisions in both society and their family unit, hold all positions of power and authority and are considered superior.

3). Family-

The family forms the basic unit of social organization.It is the most immediate group a child is exposed It is in the family a child learns language, the behavioural patterns, and social norms in his childhood.

Family is a basic, definite, and enduringFamily is formed by the companionship of the husband, the wife who procreate children.

DIVERSITY-

Diversity is differences in racial and ethnic, socioeconomic, geographic, and academic/professional backgrounds. People with different opinions, backgrounds (degrees and social experience), religious beliefs, political beliefs, sexual orientations, heritage, and life experience.

India is the oldest civilization in the entire world. In this long journey of 5000 years, we were ruled by many rulers, belonging to different religions and cultures. Further, a lot of people migrated from other countries, and India accepted them with open hearts. Due to this exchange, we can observe a lot of diversity in terms of religion, culture, race, and religion in our country. However, despite all these diversities, India remained united even in dark hours and faced all the crises with a united spirit. The thread which binds all Indians together is known as “Unity among diversity”. In this article, we will explore the meaning of Unity in diversity in India, the types of diversity in India, what is diversity, provisions of unity in the constitution, its importance and the hurdle in achieving unity.

The unity in diversity is defined as the spirit of brotherhood without any discrimination.The term “Unity in diversity” implies the feeling of oneness or togetherness even after having a lot of diversity. Its spirit unites the people together and this bond shows the path of righteousness. This Diversity can be in the form of religion, colour, caste, creed, cultural practices, etc. In our country, these diversified traits are not seen as a conflict, but they are the varieties that enrich our society and the nation. It is used as a symbol of harmony and unity among people belonging to different religions or cultural backgrounds.

SALIENT FEATURES OF INDIAN SOCIETY,DIVERSITY OF INDIA

Indian society is a pluralistic society with a complex social order characterized by a multitude of ethnic, linguistic, religious, and caste divisions. It comprises people living in rural, urban, tribal setting and all sections which carry the ethos of Indianness.Amid the complexities and so much diversity among the nation, widely accepted cultural themes, the feeling of oneness, brotherhood, and values of constitution binds individuals and enhance social harmony and order.

MEANING OF SOCIETY-

Sociologist Peter L. Berger defines society as “a human product, and nothing but a human product, that yet continuously acts upon its producers.”It consists of groups of human beings who are linked together utilizing specific systems and customs, rites, and laws and have a collective social existence.

INDIAN SOCIETY AND ITS FEATURES-

1). Indian culture has been modified continuously, with times making India a composite culture.

2).Indian society was a stratified society from ancient times.The division of society into Aryans and non-Aryans was mentioned in Rig Veda. The Aryan society was further divided into four groups based on the pursuit of occupations.

3). The confrontation of Hindu and Muslim culture led to a synthesis with interesting results and mixed culture as a result of Sufi writings, the bhakti movement, Kabir Panth.

4).India today (after independence) amalgamated different caste groups religions, race tribes, linguistic groups. It glorifies the ideals of liberty, equality, fraternity as its goals in a secular, socialistic framework.

SALIENT FEATURES OF INDIAN SOCIETY-

1). Multi-Ethnic Society–

An ethnic group or ethnicity is a category of people who identify with each other, usually based on a common language or dialect, history, society, culture or nation.A society with the co-existence of a wide variety of racial groups is a Multi-ethnic society. India is home to almost all racial profiles.

2). Patriarchal Society–

Patriarchy is a social system in which men hold primary power and enjoy greater status than women.In this system, men make all decisions in both society and their family unit, hold all positions of power and authority and are considered superior.

3). Family-

The family forms the basic unit of social organization.It is the most immediate group a child is exposed It is in the family a child learns language, the behavioural patterns, and social norms in his childhood.

Family is a basic, definite, and enduringFamily is formed by the companionship of the husband, the wife who procreate children.

DIVERSITY-

Diversity is differences in racial and ethnic, socioeconomic, geographic, and academic/professional backgrounds. People with different opinions, backgrounds (degrees and social experience), religious beliefs, political beliefs, sexual orientations, heritage, and life experience.

India is the oldest civilization in the entire world. In this long journey of 5000 years, we were ruled by many rulers, belonging to different religions and cultures. Further, a lot of people migrated from other countries, and India accepted them with open hearts. Due to this exchange, we can observe a lot of diversity in terms of religion, culture, race, and religion in our country. However, despite all these diversities, India remained united even in dark hours and faced all the crises with a united spirit. The thread which binds all Indians together is known as “Unity among diversity”. In this article, we will explore the meaning of Unity in diversity in India, the types of diversity in India, what is diversity, provisions of unity in the constitution, its importance and the hurdle in achieving unity.

The unity in diversity is defined as the spirit of brotherhood without any discrimination.The term “Unity in diversity” implies the feeling of oneness or togetherness even after having a lot of diversity. Its spirit unites the people together and this bond shows the path of righteousness. This Diversity can be in the form of religion, colour, caste, creed, cultural practices, etc. In our country, these diversified traits are not seen as a conflict, but they are the varieties that enrich our society and the nation. It is used as a symbol of harmony and unity among people belonging to different religions or cultural backgrounds.

What is PTSD?

Most of us go through a frightening episode that we come out of without any damage or long term effects. But a large number of people exist who suffer the aftermath of a traumatic experience in unhealthy that puts pressure on one’s mental health. This condition, where negative thoughts interfere with daily life is called post-traumatic stress disorder or PTSD.

 Posttraumatic stress disorder (PTSD), once called shell shock or battle fatigue syndrome, is a serious condition that can develop after a person has experienced or witnessed a traumatic or terrifying event in which there was serious physical harm or threat. PTSD is a lasting consequence of traumatic ordeals that cause intense fear, helplessness, or horror. Examples of things that can bring on PTSD include sexual or physical assault, the unexpected death of a loved one, an accident, war, or natural disaster. Families of victims can develop PTSD, as can emergency personnel and rescue workers.

It is natural to feel afraid during and after a traumatic situation. Fear triggers many split-second changes in the body to help defend against danger or to avoid it. This “fight-flight or freeze” response is a typical reaction meant to protect a person from harm. Nearly everyone will experience a range of reactions after trauma, yet most people recover from initial symptoms naturally. Those who continue to experience problems may be diagnosed with PTSD. People who have PTSD may feel stressed or frightened, even when they are not in danger. Ptsd isn’t failing of a person or doesn’t make one weak willed, it is a treatable malfunction of the memory of certain dangerous experiences that allows us to cope better with it

PTSD Symptoms

Symptoms of PTSD most often begin within 3 months of the event. In some cases, however, they don’t begin until years later. The severity and duration of the illness can vary. Some people recover within 6 months, while others have it much longer. A major challenge of coping is sensitivity to triggers, physical and emotional stimuli that the brain associates with the original trauma .Symptoms of PTSD often are grouped into four main categories, including:

Reliving: People with PTSD repeatedly relive the ordeal through thoughts and memories of the trauma. These may include flashbacks, hallucinations, and nightmares. They also may feel great distress when certain things remind them of the trauma, such as the anniversary date of the event.

Avoiding: The person may avoid people, places, thoughts, or situations that may remind them of the trauma. This can lead to feelings of detachment and isolation from family and friends, as well as a loss of interest in activities that the person once enjoyed.

Increased arousal: These include excessive emotions; problems relating to others, including feeling or showing affection; difficulty falling or staying asleep; irritability; outbursts of anger; difficulty concentrating; and being “jumpy” or easily startled. The person may also suffer physical symptoms, such as increased blood pressure and heart rate, rapid breathing, muscle tension, nausea, and diarrhoea.

Negative cognitions and mood: This refers to thoughts and feelings related to blame, estrangement, and memories of the traumatic event.

Anyone can develop PTSD at any age. According to the National Centre for PTSD, about 7 or 8 out of every 100 people will experience PTSD at some point in their lives. Women are more likely to develop PTSD than men, and genes may make some people more likely to develop PTSD than others.

It is important to remember that not everyone who lives through a dangerous event develops PTSD. In fact, most people will not develop the disorder. Many factors play a part in whether a person will develop PTSD. Some examples are listed below. Risk factors make a person more likely to develop PTSD. Other factors, called resilience factors, can help reduce the risk of the disorder.

Some factors that increase risk for PTSD include:

  • Living through dangerous events and traumas
  • Getting hurt
  • Seeing another person hurt, or seeing a dead body
  • Childhood trauma
  • Feeling horror, helplessness, or extreme fear
  • Having little or no social support after the event
  • Dealing with extra stress after the event, such as loss of a loved one, pain and injury, or loss of a job or home
  • Having a history of mental illness or substance abuse

Treatment

The goal of PTSD treatment is to reduce the emotional and physical symptoms, to improve daily functioning, and to help the person better manage with the event that triggered the disorder. The main treatments for people with PTSD are medications, psychotherapy (“talk” therapy), or both. Everyone is different, and PTSD affects people differently, so a treatment that works for one person may not work for another. It is important for anyone with PTSD to be treated by a mental health provider who is experienced with PTSD. Some people with PTSD may need to try different treatments to find what works for their symptoms. Medication for treating PTSD is antidepressants, which may help control PTSD symptoms such as sadness, worry, anger, and feeling numb inside. Other medications may be helpful for treating specific PTSD symptoms, such as sleep problems and nightmares.

Recovery from PTSD is a gradual and on-going process. Symptoms of PTSD seldom disappear completely, but treatment can help people learn to manage it more effectively. Treatment can lead to fewer and less intense symptoms, as well as a greater ability to manage feelings related to the trauma. Research is on-going into the factors that lead to PTSD and into finding new treatments.

What is PTSD?

Most of us go through a frightening episode that we come out of without any damage or long term effects. But a large number of people exist who suffer the aftermath of a traumatic experience in unhealthy that puts pressure on one’s mental health. This condition, where negative thoughts interfere with daily life is called post-traumatic stress disorder or PTSD.

 Posttraumatic stress disorder (PTSD), once called shell shock or battle fatigue syndrome, is a serious condition that can develop after a person has experienced or witnessed a traumatic or terrifying event in which there was serious physical harm or threat. PTSD is a lasting consequence of traumatic ordeals that cause intense fear, helplessness, or horror. Examples of things that can bring on PTSD include sexual or physical assault, the unexpected death of a loved one, an accident, war, or natural disaster. Families of victims can develop PTSD, as can emergency personnel and rescue workers.

It is natural to feel afraid during and after a traumatic situation. Fear triggers many split-second changes in the body to help defend against danger or to avoid it. This “fight-flight or freeze” response is a typical reaction meant to protect a person from harm. Nearly everyone will experience a range of reactions after trauma, yet most people recover from initial symptoms naturally. Those who continue to experience problems may be diagnosed with PTSD. People who have PTSD may feel stressed or frightened, even when they are not in danger. Ptsd isn’t failing of a person or doesn’t make one weak willed, it is a treatable malfunction of the memory of certain dangerous experiences that allows us to cope better with it

PTSD Symptoms

Symptoms of PTSD most often begin within 3 months of the event. In some cases, however, they don’t begin until years later. The severity and duration of the illness can vary. Some people recover within 6 months, while others have it much longer. A major challenge of coping is sensitivity to triggers, physical and emotional stimuli that the brain associates with the original trauma .Symptoms of PTSD often are grouped into four main categories, including:

Reliving: People with PTSD repeatedly relive the ordeal through thoughts and memories of the trauma. These may include flashbacks, hallucinations, and nightmares. They also may feel great distress when certain things remind them of the trauma, such as the anniversary date of the event.

Avoiding: The person may avoid people, places, thoughts, or situations that may remind them of the trauma. This can lead to feelings of detachment and isolation from family and friends, as well as a loss of interest in activities that the person once enjoyed.

Increased arousal: These include excessive emotions; problems relating to others, including feeling or showing affection; difficulty falling or staying asleep; irritability; outbursts of anger; difficulty concentrating; and being “jumpy” or easily startled. The person may also suffer physical symptoms, such as increased blood pressure and heart rate, rapid breathing, muscle tension, nausea, and diarrhoea.

Negative cognitions and mood: This refers to thoughts and feelings related to blame, estrangement, and memories of the traumatic event.

Anyone can develop PTSD at any age. According to the National Centre for PTSD, about 7 or 8 out of every 100 people will experience PTSD at some point in their lives. Women are more likely to develop PTSD than men, and genes may make some people more likely to develop PTSD than others.

It is important to remember that not everyone who lives through a dangerous event develops PTSD. In fact, most people will not develop the disorder. Many factors play a part in whether a person will develop PTSD. Some examples are listed below. Risk factors make a person more likely to develop PTSD. Other factors, called resilience factors, can help reduce the risk of the disorder.

Some factors that increase risk for PTSD include:

  • Living through dangerous events and traumas
  • Getting hurt
  • Seeing another person hurt, or seeing a dead body
  • Childhood trauma
  • Feeling horror, helplessness, or extreme fear
  • Having little or no social support after the event
  • Dealing with extra stress after the event, such as loss of a loved one, pain and injury, or loss of a job or home
  • Having a history of mental illness or substance abuse

Treatment

The goal of PTSD treatment is to reduce the emotional and physical symptoms, to improve daily functioning, and to help the person better manage with the event that triggered the disorder. The main treatments for people with PTSD are medications, psychotherapy (“talk” therapy), or both. Everyone is different, and PTSD affects people differently, so a treatment that works for one person may not work for another. It is important for anyone with PTSD to be treated by a mental health provider who is experienced with PTSD. Some people with PTSD may need to try different treatments to find what works for their symptoms. Medication for treating PTSD is antidepressants, which may help control PTSD symptoms such as sadness, worry, anger, and feeling numb inside. Other medications may be helpful for treating specific PTSD symptoms, such as sleep problems and nightmares.

Recovery from PTSD is a gradual and on-going process. Symptoms of PTSD seldom disappear completely, but treatment can help people learn to manage it more effectively. Treatment can lead to fewer and less intense symptoms, as well as a greater ability to manage feelings related to the trauma. Research is on-going into the factors that lead to PTSD and into finding new treatments.

Features of buisness watsapp

watsapp which well known to people of all generations including kids,now a days it is main source of communication or intraction between people’s.

Now a days buisness are going online so meta company also introduced a best application for buisiness it is watsapp buisines, although everyone who are reading this blog are familiar with this application but please spend some of your valuable time in reading this in which we know best updated buisines watsapp Together with WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to many new features that the platform keeps on releasing, WhatsApp is becoming a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there

Let’s look closer at WhatsApp Business app features that you might enjoy as much as we do:

1. Business Profile
2. Quick Replies
3. Automatic Greeting Message
4. Automatic Away Message
5. Contacts Labels
6. Message Statistics
7. Catalogs

1.Business Profile

Create a business profile with helpful information for your customers, like your address, business description, email address, and website. Business accounts help brands to gain a user’s loyalty. A business profile gives the company a familiar “face” and identity. To have a “Verified” badge next to your company name, WhatsApp has to confirm that this is a verified business account.

Steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.

3.Quick Reply

These are frequent messages to answer common questions. Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time. Simply press the “/” on your keyboard to select a quick reply and send.

3.Automatic Greeting Message

WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time.

Steps to set up a greeting message: Settings > Business settings > Greeting message. From here, you can create a new greeting message or edit an existing one.

4.Setting Away Message

Away messages are like greeting messages. They send a custom message to people who are trying to connect with the company after your working hours. You can write a custom message or send your working hours. You can set up for them to activate at the chosen time.

Steps to set up an away message: Settings > Business settings > Away message > “Activate away message                                     

You can also edit your away message from here and schedule when you want to send this message. You can choose from Always send, Custom schedule, or after your work hours

5.Label Contacts

Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

Steps to add a label to a new contact: Click the menu button on the client’s chat page > choose a label and then save.

Steps to add a new label: Click the menu button on the client’s chat page > click “ New label” > click save

6.Access Message Statistics

WhatsApp for Business lets you access vital metrics like how many of your messages were sent, delivered, and read.

Steps to access statistics: Tap the Menu button > Settings > Business Settings > Statistics

7.Catalogs and Collections

The other feature that will be beneficial for your business is Catalogs. They look like this:

Catalogue for bakery

For each item in your catalog, you can add information, including price, description, and product code. This is so much easier for your customers than having to ask you about each item separately or go from WhatsApp to the website.

In October 2021, WhatsApp added Collections to make shopping even easier. They will act as folders to group items inside a business account. Users can navigate to the category they’re looking for right away without scrolling through the whole product list.Once added, you’re free to modify the Collection just like items to keep the information up to date.

Pro Tip: think of collections as categories on ecommerce websites. “Last chance” or “Sale” could be as converting in WhatsApp as they are on the website. Using these on WhatsApp Business account means providing similar well-paved shopping experience.

@channa2021

Thank you for reading this blog i believe this is helpful to you

Features of buisness watsapp

watsapp which well known to people of all generations including kids,now a days it is main source of communication or intraction between people’s.

Now a days buisness are going online so meta company also introduced a best application for buisiness it is watsapp buisines, although everyone who are reading this blog are familiar with this application but please spend some of your valuable time in reading this in which we know best updated buisines watsapp Together with WhatsApp chatbot, WhatsApp Business is a very powerful tool for commerce. Thanks to many new features that the platform keeps on releasing, WhatsApp is becoming a great retail place, especially during remote times. Even if you are not going to build a WhatsApp chatbot, there

Let’s look closer at WhatsApp Business app features that you might enjoy as much as we do:

1. Business Profile
2. Quick Replies
3. Automatic Greeting Message
4. Automatic Away Message
5. Contacts Labels
6. Message Statistics
7. Catalogs

1.Business Profile

Create a business profile with helpful information for your customers, like your address, business description, email address, and website. Business accounts help brands to gain a user’s loyalty. A business profile gives the company a familiar “face” and identity. To have a “Verified” badge next to your company name, WhatsApp has to confirm that this is a verified business account.

Steps to add details about your business: Go to WhatsApp Business app – Open Settings > Business settings > Profile.

3.Quick Reply

These are frequent messages to answer common questions. Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time. Simply press the “/” on your keyboard to select a quick reply and send.

3.Automatic Greeting Message

WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time.

Steps to set up a greeting message: Settings > Business settings > Greeting message. From here, you can create a new greeting message or edit an existing one.

4.Setting Away Message

Away messages are like greeting messages. They send a custom message to people who are trying to connect with the company after your working hours. You can write a custom message or send your working hours. You can set up for them to activate at the chosen time.

Steps to set up an away message: Settings > Business settings > Away message > “Activate away message                                     

You can also edit your away message from here and schedule when you want to send this message. You can choose from Always send, Custom schedule, or after your work hours

5.Label Contacts

Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.

Steps to add a label to a new contact: Click the menu button on the client’s chat page > choose a label and then save.

Steps to add a new label: Click the menu button on the client’s chat page > click “ New label” > click save

6.Access Message Statistics

WhatsApp for Business lets you access vital metrics like how many of your messages were sent, delivered, and read.

Steps to access statistics: Tap the Menu button > Settings > Business Settings > Statistics

7.Catalogs and Collections

The other feature that will be beneficial for your business is Catalogs. They look like this:

Catalogue for bakery

For each item in your catalog, you can add information, including price, description, and product code. This is so much easier for your customers than having to ask you about each item separately or go from WhatsApp to the website.

In October 2021, WhatsApp added Collections to make shopping even easier. They will act as folders to group items inside a business account. Users can navigate to the category they’re looking for right away without scrolling through the whole product list.Once added, you’re free to modify the Collection just like items to keep the information up to date.

Pro Tip: think of collections as categories on ecommerce websites. “Last chance” or “Sale” could be as converting in WhatsApp as they are on the website. Using these on WhatsApp Business account means providing similar well-paved shopping experience.

@channa2021

Thank you for reading this blog i believe this is helpful to you