Examination system of India

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In India, the most significant job of a Board, Council, or University is to conduct examinations. The memory of a test has been entrenched in a child’s consciousness since the beginning of his school life. He is taught that, in the end, the tests would be the sole determinants of his future existence.

Advantages

Examinations have grown in prominence in the scheme of a student’s life in India. Of course, there is no disputing that tests are quite vital for pupils. There is no alternative way on the horizon for objectively assessing the merits of the kids. All pupils are not always the eager kind to pay attention to their classes and thoroughly prepare for them in order to get the maximum advantage. The examination system forces them in this direction. The examiners are unknown to the examinees during the public examination. Examiners have no room for bias in their work of reviewing scripts, and examinations allow for an honest appraisal of the merits of the pupils. The examination’s most valuable gift to a student is that it instills in him a zest for healthy competition; and without this spirit, a student would struggle to flourish in life. The present examination system may offer a possible chance to a mediocre student to score better results than a really meritorious one.

Disadvantages

The current examination system, with its yardstick, fails to correctly judge the merit of such a pupil. A brilliant student’s mind and talent can never be constrained to the confines of his textbooks. His perspective is broader. A student, on the other hand, may be of ordinary ability. But he makes precise assumptions about the likely questions, and he reproduces them perfectly in the examination. His outcomes might be pretty appealing. This oddity is the result of India’s current examination system. In the current method, an examinee must answer a large number of questions in a short period of time. Clearly, he sees no way to respond based on his conception and reasoning. As a result, he has to memorize the courses and answers from memory. As a result, determining actual merit becomes a farce. The examiners must review a huge number of scripts in a short amount of time. They, too, are required to do justice in the consistent value of the response scripts in a hurry. Furthermore, the attitude of the examiners under different conditions is occasionally reflected in the task.

This testing system requires an upgrade. Some modifications are needed in the system of determining a student’s merit in a single examination. Before rendering a final judgment on a student’s performance, his records for the full academic session must be considered. Methods for assessing pupils’ qualitative abilities should be developed. As a result, the darkness of disorder will vanish in the wake of the dazzling light of the cosmos.

SOCIAL ENTREPRENEURSHIP


SOCIAL ENTREPRENEURSHIP

social entrepreneur is an individual who chases new applications that have the prospects to clear-up community-related issues. These individuals are fully prepared to take on the risk or threats and attempt to originate optimistic commute in society through their creativity and initiatives. 

Entrepreneurs are those individuals who volunteer into new region first and foremost with aim of making revenue out of the same. Of course there they socially responsible also and have the obligation of contributing to the well being of the society in which they operate; but this obligation is secondary. In social entrepreneurship this obligation of contribution to social well being is primary and in a way profit takes a back seat or is more or less secondary but essential to the survival!

A social entrepreneur is somebody who takes up a pressing social problem and meets it with an innovative or path breaking solution. Since profit making is a secondary objective, therefore they are people who are passionate and determined about what they do. They possess a very high level of motivation and are visionaries who aim at bringing about a change in the way things are.

By definition social entrepreneurs are great people recruiters who present their ideas or solutions in a way that many people, who are either part of the problem or surrounding it, recognize a need for change and get onboard the change bandwagon. Thus mobilizing the masses for bringing about change is a hallmark of a social entrepreneur.

Social entrepreneurs operate with an aim of changing the face of society. Be it health, sanitation, education, they are present everywhere. There are people even who work on bringing about change in the modern innovations because their impact has been detrimental to human life. They thus work towards improving systems, creating new solutions, laying down fair practices.



Some of the very famous people who inspire others to take up social entrepreneurship are:

  • Susan B Anthony: was the Co-Founder of the first women’s temperance movement and a prominent American civil rights leader for women’s rights in the 19th century.

  • Vinobha Bhave: is a prominent figure in Indian modern history and was the founder and leader of the Land gift movement that helped reallocate land to untouchables.

  • Maria Montessori: a pioneer in education. Developed the Montessori approach to early education in children.

  • Florence nightingale: she laid the foundation for the first school of nurses and worked to improve the hospital conditions.

  • Margaret Sanger: She was the founder and Leader of the planned parent hood federation of America, championed the family planning system around the world.

These are examples of some people who fought for what they believed in and brought about varying degrees of change in their respective spheres of work.

Social entrepreneurship has witnessed a boom in the past few years with more and more people getting attracted to it. There is now a healthy competition and world class graduates are giving up lucrative jobs to work and contribute in meaningful ways towards the society.

As Bill Drayton would say it aptly ‘Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the entire fishing industry’. Such is the passion and the commitment required to be called a social entrepreneur that it may not be misappropriate to say that it is more challenging that traditional entrepreneurship!

Advantages of a social enterprise that are entrepreneur specific like:


  • Social entrepreneurs find it easier to raise capital. There are huge incentives and schemes from the government for the same. since the investment industry here is ethical, it is easier to raise capital at below market rates.
  • Marketing and promotion for these organizations is also very easy. Since a social problem is being tackled with a solution, it is easier to attract attention of the people and media. The degree of publicity often depends on the degree of uniqueness of the solution.
  • It is easier to garner support from likeminded individuals since there is a social side to the enterprise. It is also easier to get people onboard at lower salaries than compared to other industry.

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IMPACTS OF SOCIAL MEDIA IN OUR LIFE

There are so many things that have advantages and disadvantages in life. More than pros and cons, these things leave an impact in our life either good or bad. One such thing is social media. Every one of us uses social media knowingly and unknowingly. Our day starts with and ends in social media. Social media doesn’t only include WhatsApp, Facebook, Instagram, or Twitter. It covers all that provide us information through the internet and keeps the world connected. Such media which influence our day-to-day life has both advantages and disadvantages. Let’s explore that in this article.

ADVANTAGES

Starting with the advantages we have many to cite as an example. Social media is a platform used to portray ourselves to the outside world. Here, we share content and get to other’s content which keeps us bound. It enables us to engage in social networking. It is widespread across the globe and allows us to create a community. It connects us and makes our communication easy and accessible. Through this, we could build our relationships stronger. Social media supports education through different learning platforms. This provides knowledge to every single part of the world. It develops the students’ interests to explore more and more. Social media also helps in building customer relationships through digital marketing. It makes customers fall for your services and give their feedback. Information spreads faster than wildfire in social media. This helps to get emergency helps like finding the missing persons. During this second wave of the pandemic, social media helped out to get blood donors, oxygen cylinders, and some rare dugs. It lets us share our achievements and also lets us know others’ accomplishments which motivates us to do a lot more. It provides support and encouragement through our community. It gives us a way to connect with our distant friends and relations. Also, social media is used for relaxing and getting relief from work stress.

DISADVANTAGES

After going through a lot of advantages, let us see some disadvantages of social media. When coming to disadvantages the first thing that comes to our mind is privacy problems. Sharing some content or posts may seem inappropriate for others and problems can arise from it. Also, sharing our personal and professional info can cost us sometimes due to hacking and other threats. Some people may try to bully us by knowing our details. This is a very bad disadvantage of social media. Another, we get influenced by others so much that we start changing our lifestyles. Scrolling for long hours will have a very bad effect on our body and health. We change our sleep cycles due to this unending scrolling and ruin our eyes and sleep. Although social media connects people, there is a lack of emotional connection between them. Due to these social media, we end up sending messages even for important issues and lost the habit of speaking over the phone. When we speak over the phone, the emotions are also conveyed along with the messages. In chatting, only our messages are sent and not the emotions. So, anybody in the conversation cannot sense that feel. We engage ourselves most of the time in social media and fail to spend time with family which is the most essential one. Finally overusing will lead us to get addicted to it and it becomes very difficult to get over the addiction.

This conflict between advantages and disadvantages continues to grow. Nothing can be perfect in life. It is our efforts that help us lead a perfect flawless life. We have to ensure that whether we are making good use of social media. If we feel that we are getting addicted to social media, just try to come out of that routine. Everything lies in our hand’s control and nothing can go out of it until we don’t allow it.

TODAY’S SOCIAL MEDIA

Social media or the internet plays a vital role in our daily lives. Now with these online classes and work from home has proved it’ But there are always advantages and disadvantages.

Social media is a necessity:

Social media is more than a “trend.” It is a means of living. It gets various jobs executed at a time. It constitutes a precise and professional association and establishes you at the front of the profession you want to grow in. it is not a mere extravagance that can be afforded only by affluent people, it has become an essential requirement of life. Because of social media, businesses increase faster and the advertisements of labels and concepts are made for free. Artists and stars have more than one platform to choose from in order to stay connected with their fan base.

Social media builds connection in spite of geographic remoteness:

The Internet epoch has built long-distance interaction dramatically quicker, simpler, and more affordable than ever before. This, it has been claimed, has reduced the consequence of geographic contiguity in social communications, modifying our world from a “global village” into a “borderless society”. The potential lies in the palms of the user, because the person can, within a single click, publish their thoughts and beliefs with anyone in the world at any time through social media. Don’t apprehend the network: the internet is transforming the method we interact for the better.

Social media is informative:

Social media benefits one to access the world of information in one click. One obtains access to plenty of data, be it science, technology, or as simple as booking tickets for a movie. E-commerce has allowed us to deliver everything anywhere easily. Hence, social media is the digital version of people. It benefits us to join, participate, and discover. 

Social media helps in the improvement of entrepreneurs and brands:

The convenience of using social media in marketing is raising brand awareness. Social media can helps a business to grow its brand recognition by improving intercommunications with a business brand. Brand awareness means the total percentage of target people who know the company exists and what the company offers of products or services. When the brand awareness is developed, the probability of purchasing is improved. Thus, attempts should be made to make the brand a part of the mindfulness of consumers.

Social media causes addiction:

Social media is as bad as alcohol and drugs for millennials. The word “addiction” brings to mind alcohol and drugs. Yet, over the past 20 years, a different type of obsession has developed: addiction to social media. It has the potential to provoke long-term destruction to our emotions, habits, and relationships. 

Social media decreases face to face conversation:

Social media has caused people to lose the skill to communicate efficiently. Social media has led us to have fewer interactions with the people that they connect with. The majority of people have access to social media at any time they want via their smartphones, so this only worsens as larger people begin to obtain smartphones. Since it has become more common, social media has made people have a trend to want to communicate with people online rather than in person because it has made the means easier.

Social media spreads a lot of trick messages and rumors:

Rumors and fabrications have been there since the start of time but on social media, it just gets more dangerous because it reaches across millions of people. Rumors begin as one small action and before we understand it has become another huge issue. Rumors have done a lot of harm and always continue to create anxiety and suffering amongst people. Beware, don’t be an associate to promoting rumors.

Yoga: Physical and Mental fitness.

Benefits of yoga

Yoga is a complete combination of spiritual, mental and physical practices which was originated in ancient India. It is followed by many people all around the world. It is adapted by the people in their lifestyles on daily basis  Yoga is a type of work out that involves both mind and body, it is much more than just burning calories and strengthening muscles.

Among with them their are some other major health benefits of yoga.

Improves overall health.

Yoga is combined of cardio, functional and strength training which effects the overall health physically and mentally. Yoga helps in developing core strength, improving immunity, improving mental health, improves heart health, increases immunity, decreases stress, etc. A few minutes of yoga everyday can bring some good changes in your everyday lifestyle.

Develops strength.

Yoga poses requires balancing of the body, and it takes a lot of strength to hold your body in balanced posture. Regular yoga helps you to strengthen the muscles of your arms, legs, back and core. It works as a full body workout. 

Boosts metabolism.

Yoga can be a very good way to increase your metabolism. As it helps in improving digestion, circulation and increasing lean muscle mass. And by boosting the metabolism, yoga can also help in loosing weight as it helps in burning calories.

Improves flexiblility and posture

Yoga poses works by stretching your body muscles. Regular yoga is a great way to improve your flexibility and posture. Few weeks of daily yoga can help you to feel less stiff and you will be able to move your body better. It also serves the purpose of keelping your body toned.

Improves mental health and concentration.

Everyday yoga helps a person to relax mentally and concentrate better. Yoga and meditation requires you to concentrate on your breathing, it helps you to calm your mind and be more relaxed mentally. As a result few minutes of yoga in the morning can result in better concentration throughout the day.

The New Consumer Protection Act,2019 in India is an upper hand and an added advantage for the consumers in manifold ways

The Consumers can now cheer as the Consumer Protection Act, 2019 has recently replaced the three decade old Consumer Protection Act, 1986. The Consumer Protection Act, 2019 which came into effect on Monday (July 20) has replaced the earlier Consumer Protection Act, 1986.

The new Act as per the Experts say that “it gives more power to the consumers”. It seeks to revamp the process of administration and settlement of consumer disputes, with strict penalties, including jail term for adulteration and misleading ads by firms.

On July 20, 2020 certain provisions of the Consumer Protection Act, 2019 came into force as notified by the Central Government. Following the the key features of the relevant provisions:-

Key features of the Consumer Protection Act, 2019 which came into effect on July 20, 2020:-

1) Consumers can now institute a complaint from where they reside or work for gain.

2) The original pecuniary jurisdiction of the District Commissions has increased upto ₹1 crore from ₹20 lakh earlier.

3) The Pecuniary jurisdiction of State Commissions has been increased from ₹1 crore to Rs. 10 crore.

4) The National Commission can hear cases above ₹10 crore when compared to above ₹1 crore earlier.

5) While the provisions relating to e-commerce are not yet notified, a section relating to electronic service provider (covering software services, electronic payments) is notified.

6) The opposite party needs to deposit 50% of the amount ordered by the District Commission before filing an appeal before the State Commission. Earlier, the ceiling was a maximum of ₹25,000, which has been removed.

7) The limitation period for filing of appeals to the State Commission has been increased from 30 days to 45 days.

8) The Parties can be allowed to settle the disputes through mediation.

Following are the Sections which came into force:

Consumer Protection Act 2019- Sections to come into force from July 20,2020

Above mentioned provisions pertain to the Consumer Protection Councils, Consumer Disputes Redressal Forum, Mediation, Product Liability, punishment for manufacturing, selling, distributing etc spurious good or products which contain adulterant.

As per the rules, the e-commerce players will have to display the total ‘price’ of goods and services offered for sale along with break-up of other charges. Only a few certain miscellaneous provisions with regards and respect to the powers of the Central and State Government to make the rules and regulations have also been enforced.

On misleading advertisements there is provision for jail term and fine for manufacturers. There is no provision for jail for celebrities but they could be banned for endorsing products if it is found to be misleading.

For the first time there will be an exclusive law dealing with Product Liability. A manufacturer or product service provider or product seller will now be responsible to compensate for an injury or damage caused by the defective product or deficiency in services.

The Act has also defined an “e-commerce” as the buying or selling of goods or services including the digital products over digital or electronic networks. The existing definition of e-commerce has been adopted from India’s FDI Guidelines on e-commerce.

The definition of ‘e-commerce Entity’ as provided under the FDI Guidelines includes inventory and market place models.

There is also a provision for class action law suit for ensuring that rights of consumers are not infringed upon. The authority will have power to impose a penalty on a manufacturer or an endorser of up to 10 lakh rupees and imprisonment for up to two years for a false or misleading advertisement.

WEBSITES REFERRED

1)https://consumeraffairs.nic.in/acts-and-rules/consumer-protection

2)https://www.barandbench.com/news/law-policy/provisions-under-consumer-protection-act-2019-to-come-into-force-on-july-20-2020-centre-notifies

3)https://www.google.com/amp/s/www.thehindu.com/news/national/tamil-nadu/new-consumer-protection-act-gives-more-power-to-consumers-experts-say/article32135908.ece/amp/

4)https://www.google.com/amp/s/www.livemint.com/news/india/consumer-protection-act-rules-for-e-retailers-to-be-effective-by-this-weekend/amp-11595291549084.html

5)https://www.google.com/amp/s/zeenews.india.com/economy/new-consumer-protection-act-2019-comes-into-force-today-know-how-it-will-benefit-you-2297012.html/amp

6)https://www.google.com/amp/s/m.economictimes.com/wealth/spend/heres-how-consumers-will-benefit-under-the-new-consumer-protection-act/amp_articleshow/70711304.cms

7)https://www.google.com/search?q=consumer+protection+act%2C2019&tbm=isch&ved=2ahUKEwjOhv7-sN7qAhVIH3IKHTOCBfMQ2-cCegQIABAC&oq=Consumer&gs_lcp=ChJtb2JpbGUtZ3dzLXdpei1pbWcQARgAMgQIIxAnMgUIABCxAzIFCAAQsQMyBQgAELEDMgUIABCxAzoHCCMQ6gIQJzoCCAA6BwgAELEDEEM6BAgAEENQ0xRYzipg1jBoAnAAeACAAZABiAGHCJIBAzAuOJgBAKABAbABBcABAQ&sclient=mobile-gws-wiz-img&ei=e-QWX47dJsi-yAOzhJaYDw&bih=682&biw=393&prmd=ivn#imgrc=eILduqMFjleJaM

8)https://www.vecteezy.com/free-vector/consumer

9)https://www.google.com/amp/s/www.livelaw.in/amp/news-updates/most-provisions-of-consumer-protection-act-to-come-into-force-160003

The perils of follow the leader syndrome!

To the reasoning Indian, the administration of the pandemic, among different issues, is both unacceptable and confused.

André Gide, the French author, once stated, “Everything has been said previously, yet since no one listens we need to prop up back and start once more. ” These words possibly underscore the should be vocal particularly when one has the nation’s eventual benefits on a basic level, all the more so when India is going through one of its most troublesome stages since Independence.

Tune in to the inward voice

The tale coronavirus pandemic is causing extraordinary torment. Be that as it may, the purpose behind its most difficult pass up the legislature of the day, influencing the economy as well as the very employments of lakhs of Indians. We have to work up our aggregate still, small voice, the inward voice that cautions us that things are not typical. Be that as it may, how would we do it?

We should help ourselves to remember what B. R. Ambedkar said on November 25, 1949: “‘The second thing we should do as to watch the alert which John Stuart Mill has given to all who are keen on the upkeep of vote based system, in particular, not ‘to lay their freedoms at the feet of even an incredible man, or to confide in him with power which empower him to undermine their organizations. ‘ ‘. . . this alert is unmistakably more fundamental on account of India than on account of some other nation. For in India, Bhakti or what might be known as the way of dedication or legend revere, has an influence in its governmental issues unmatched in greatness by the part it plays in the legislative issues of some other nation on the planet. Bhakti in religion might be a street to the salvation of soul. Be that as it may, in legislative issues, Bhakti or legend revere is a certain street to debasement and to inevitable autocracy’. ” These expressions of alert hold great even today.

Overseeing catastrophe

COVID-19 has represented a grave danger to India directly from the hour of the national lockdown. But then, even now, the organizers in the nation don’t have a national intend to battle the illness. The Disaster Management Act, 2005 explicitly characterizes “Debacle” as “a fiasco, setback, cataclysm or grave event in any territory, emerging from normal or man made causes, or unintentionally or carelessness which brings about significant death toll or human affliction or harm to, and demolition of, property, or harm to, or debasement of, condition, and is of such a nature or greatness as to be past the adapting limit of the network of the influenced region”.

The Act is exhaustive and accommodates, bury alia, the constitution of a National Authority, a National Executive council, the constitution of a warning board of trustees of specialists in the field to make suggestions and to set up a national arrangement. This arrangement must accommodate measures for anticipation or alleviation. The Act sets down “rules for least principles of help, including “ex gratia help because of death toll. . . what’s more, for reclamation of methods for business”. It empowers the formation of a National Disaster Response Fund in which the focal government must make due commitment and requires “any awards that might be made by any individual or foundation with the end goal of catastrophe the board” to be credited into a similar Fund. It additionally accommodates a National Disaster Mitigation Fund, solely for moderation . The Act additionally accommodates State and nearby level plans and for making State Disaster Response Fund among others.

The Act was not authorized for quite a while even by the United Progressive Alliance/Congress government which established it. The Supreme Court of India mediated at the instan’ce of Swaraj Abhiyan (Swaraj Abhiyan versus Union Of India And Ors) and Prashant Bhushan. Judges Madan Lokur and N. V. Ramanna coordinated, in 2016, that the Act be executed, and specifically the planning of a National Plan, a National Disaster Response Fund, or NDRF, and a National Disaster Mitigation Fund, or NDMF. In this way, just because, the administration came out with a National Disaster Management Plan (NDMP), 2016, which managed different sorts of fiascos; it was corrected in 2019. So for what reason is this National Plan not even set up? Without it, the battle against COVID-19 is impromptu, and has brought about a large number of government orders, befuddling the individuals who are to uphold them just as the general population.

Uncaring advances

More regrettable still, the NDRF is inert. On April 3, 2020, the administration of India consented to contribute its offer to the NDRF. Be that as it may, inquisitively, “remembering the requirement for a committed national store with the essential goal of managing any sort of crisis or trouble circumstance, as [that] presented by COVID-19”, an open magnanimous trust under the name of Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund) was set up to get awards made by people and organizations out of the NDRF, infringing upon Section 46 of the Act. The crores being sent to this reserve are not even inspected by the Comptroller and Auditor General (CAG) of India. It is an absolutely dark exercise. Inquisitively on May 22, the legislature of India gave a warning to battle the insect hazard by expanding help under the NDRF as additionally the SDRF. Along these lines, as per the legislature, the danger of beetles is more serious than the novel coronavirus. Unmistakably, the administration of the day has overlooked the coupling law as well as dodged it. The legislature has chosen to battle the emergency in an impromptu and discretionary way rather than the composed strides as commanded by the Act. In this manner, the specialists have been sidelined.

One-sided choices without the counsel of others just purpose issues, two great models being demonetisation that was constrained on the country in November 2016, and the national lockdown of March 25 that was pushed onto a one billion or more individuals at four hours notice. To add to this is the go head to head among India and China at the Line of Actual Control. To speculation Indians, the treatment of these circumstances isn’t just unsuitable yet additionally confused.

Nobody can deny that the Prime Minister has good intentions, however his activities talk in any case.

With Parliament not in meeting and the legal executive basically quiet, in spite of its suo motu intercession in the transients’ emergency, nobody is in any event, requesting the usage of a quick National Plan for COVID-19. Apparently established bodies have not paid notice to Dr. Ambedkar’s admonition.

The media and common society need to step in to watch the country as they are the last bastions of a dynamic majority rules system. One can just think about the sonnet by Josiah Gilbert Holland, with the line, “. . . A period like this requests, Strong personalities, incredible hearts, genuine confidence and prepared hands. “

As Albert Einstein once stated, “The quality of the Constitution lies totally in the assurance of every Citizen to guard it. “

In this way, let every one of us take a pledge to guard the Constitution of India. I am aware of no other path forward.

Welcome changes to stamp duty rates!

It is welcome that the Center has excused and normalized stamp obligation rates on protections showcase exchanges from July 1, and smoothed out the assortment instrument. Offers, shared reserve buys and obligation instruments for the most part would draw in a stamp obligation of 0. 005%, and for move of security it would be 0. 015%. Stamp obligation and enrollment expenses yield sizeable income for states, around 0. 7% of GDP every year. Be that as it may, till a month ago, we had various stamp obligation rates across states for similar instruments, prompting routine jurisdictional questions and numerous frequencies of obligation. That implied high exchange costs in the protections advertise that basically harmed capital development.

The Finance Act of 2019 amended the Indian Stamp Act, 1899; its usage was deferred by Covid-19. Prior, stamp obligation was payable by both vender and purchaser. In the new framework, it is collected distinctly on one side, payable either by the vender or the purchaser, put something aside for specific instruments of trade where stamp obligation would be borne by the two players in equivalent extent. The guidelines necessitate that stock trades, clearing partnerships and stores gather the stamp obligation and pass it ‘inside three weeks of the finish of every month’ to the concerned state where the living arrangement of the purchaser of the security is found. Most likely, with computerized exchanges, the assets move can be far snappier in order to support income efficiency.

Quite, no stamp obligation is chargeable on exchanges of stock trades and safes arrangement in coastal IFCs like GIFT City. The legitimization implies a lot of lower stamp obligation rates for loan cost, money subordinate instruments and furthermore for repo, or repurchase, commitment in corporate securities. The proceeding with disjointedness of tax collection from protections exchanges needs tending to.

Let’s treat social distancing as saadhnaa!

Among the numerous holy people who have showed up in Tamil Nadu, Ramalinga Swamigal, prevalently known as Arut Prakasa Vallalar, stands apart as an otherworldly pioneer with a distinction. He established an all inclusive religion, where no human is segregated on the ground of position, shading, or statement of faith, where God is seen as Jyoti, the brilliant light. His way of thinking, called Suddha Sanmargam, way of immaculateness, truth and flawlessness, depends on all inclusive fellowship, where harmony, generosity and congruity win. He held up specific standards and qualities which he explained in his melody, ‘Thiru Arutpa’. He supported three straightforward ways for an existence of complete satisfaction: pasithiru, thanithiru and vizhithiru – remain hungry, keep up separate and stay alert.

Remain hungry: It doesn’t mean going without food, which is the imperative wellspring of vitality. It implies that one ought to stay away from food every so often and in this manner offer rest to the stomach related framework. The Krishna sanctuary at Guruvayur watches ‘Ekadasi celebration’ consistently when fans keep away from ordinary food. Great wellbeing is controlled by the nature of food that is satvik in its immaculateness, sustenance and equalization. On the off chance that the amount is more, it would prompt inactivity and the journey for information would lessen. Starving for some time would reduce the inclination for sense satisfaction.

Vallalar who is additionally a recognized doctor, specified the sort of food one ought to embrace and the sort of food one should dispose of. Obviously, moderate dietary patterns and solid food would make great obstruction power in the human framework, boosting its insusceptibility.

Look after separation: To stay alone doesn’t mean being completely disconnected from the world; it just methods keeping a good ways from the world. Indian holy people and sages constantly depended on lone spots like woods and wildernesses since they discovered tremendous incentive in social removing. The demonstration of removing oneself from different contacts and being ‘one’s own Self’ accept significance and desperation in the present basic circumstance.

We are so fascinated in different human exercises that we deny ourselves many ‘delights’ like being separated from everyone else, reflecting upon ourselves and mulling over. Our brain has an inclination consistently to turn towards the outer world; subsequently social removing is a chance to divert the psyche to our own source. It is a chance to go further into the truth of our own Self, liberated from the antagonistic impact of the world.

Stay conscious: When an individual gets up from bed in the first part of the day, he thinks he has woken up. As a matter of fact, he has woken up just to the domain of his body and brain. He has woken up just to familiarity with the pictures of the world. He truly awakens just when he comes out of the complexities of his body, psyche and mind and understands his actual nature.

At the point when a horrendous ailment like the novel coronavirus strikes mankind, it ought to be an event to contemplate over the emptiness of life and the purposelessness of material qualities. Events like this should provoke the person to consider over the inquiry, ‘what is genuine?’ This is the time he ought to tune in to the call of the Lord of Death, Yama Dharma Raja: “Emerge, Awake and arrive at the way appeared by the holy people. ” (Uttisthata Jagrata, Kathopanishad 1-iii-14). Maybe, Arut Prakasa Vallalar’s lessons have never been as legitimately pertinent to humankind as they are currently.

The heavy burden of social suffering!

The wretchedness the pandemic has caused to the helpless focuses to the repulsive manners by which social orders are composed.

It is a cliché that enduring is a piece of life. Nobody, actually nobody, is excluded from it.

A profound philosophical understanding of this case is given by the incomparable Buddha: the simple actuality of human presence involves enduring in light of the fact that everything on the planet is fleeting , transient. Its impending vanishing is experienced as a misfortune, causing anguish. This basic blemish on the planet keeps all of us in a close perpetual condition of ‘dukkha’ or radical uneasiness.

Unpreventable truth

There is a second, critical sense in which every single individual are liable to anguish. We as a whole experience a profoundly negative, undesirable experience when day by day schedule is disturbed by infection, affliction, maturing, demise, characteristic fiasco or when an incident surprisingly collides with our life. Some portion of their life cycle, all people are similarly powerless against it. Buddha conversed with extraordinary shrewdness about it as do the Indian stories. For sure, most religions on the planet endeavor to address and comprehend this pervasive, certain human enduring that is both physical and mental (sentiments of significant futility, misery and gloom). Incomprehensibly, our very ability to reflect, to recollect our past and envision a future increases this affliction.

Buddha talked not just about the profoundly felt enduring brought about by major, troublesome scenes throughout everyday life yet in addition minor, constant, day by day enduring — offense caused inside a person by an exertion going waste, an unfulfilled desire or a botched chance, by the persevering disturbances inside social cooperations. In a roundabout way, he separated enduring by its length — present moment, wordy or long haul, ceaseless. The incomparable Asoka presented another measurement, certainly recognizing enduring by its source, by what causes it, as emerging inside human office or outside it. Claiming up obligation, he communicated regret at the huge and proceeding with anguish he caused to the individuals of Kalinga. He recognized how the misery brought about by a war he pursued started a chain response, making an ever-enlarging circle of co-victims.

The dim and awful Mahabharata additionally talks about war, a moderately short 18-day scene wherein monstrous human enduring was caused by one gathering on another. Accordingly, we may recognize types of human enduring by their (a) source, (b) power and gravity and (c) length. With these, we can home in on a third type of ‘dukkha’ — in which grave disturbances brought about by people become a suffering component of day by day life, as when humankind was constantly assaulted by the two universal wars.

Horrible pictures

Such giant wretchedness dispensed by one gathering of people on another or by the rulers on the managed may be called socio-political affliction. This indefensible experience, a result of different demonstrations of commission or exclusion by influential individuals in the public arena who do battle, force cruel monetary measures, purposely sow social divisions or work to serve a couple with no respect for the government assistance of the bigger, feeble populace, is totally avoidable. As of not long ago in mankind’s history, this foundational brutality and organized persecution was scarcely perceived the truth about: something not given to however made by people.

It is this man-made enduring that has as of late attacked our lives. It is instigated neither exclusively by COVID-19 nor by the choice to lockdown however generally by how the lockdown has been taken care of, helping us to remember Arthur Schopenhauer’s remark that “the world is Hell, and men are from one viewpoint the wounded spirits and on the other the villains in it”. Lakhs of destitute, shoeless specialists walking many kilometers under the searing sun. A pregnant lady conveying a heap on her head, or lying in a truck pushed by her better half; a mother conveying an infant on the asphalt and minutes after the fact rising up to reestablish her excursion or pulling a wrecked bag on wheels with a four-year-old sticking to it; a 10-year-old crumbling on the side of the road, depleted by the heat;a cart puller from Delhi cycling right to Bihar with all his family and common merchandise; scores stowing away in the guts of a dumper to evade the correctional look of the police, thousands spending unlimited evenings on the stage trusting that the guaranteed train will show up and take them home, hundreds killed on the railroad track or the street by speeding vehicles or trains, their food, blood and chappals thronw all over the place.

These pictures that have flashed past us are breaking, first since they show the sheer corporeality of misery — agony and injury, incredible weariness and depletion, presentation to over the top warmth, stomachs throbbing with hunger, dried throats, sickness and tipsiness; and second, since they display unendurable mental trouble — stifled anger, pain at the predicament of old guardians or little youngsters, nostalgia, dread, loss of poise, mortification, social dismissal, selling out, the relentless acknowledgment that you live with other people who treat you as dispensable waste, as trash. They all join to produce a far reaching assault on one’s personhood joined by a sentiment of overpowering misery that one exists by any means. We have been seeing here a concentrated type of what a large number of individuals experience every day in a few or another piece of the world, distinctly bringing into help that huge scope disturbances, for example, the current pandemic compound basic enduring of millions and point to the repulsive manners by which numerous social orders are presently sorted out.

Moral detachment

There is some kind of problem with this world, and gravely, amazingly amiss with our ethical lack of concern to this every day forswearing of mankind to other people. How could it be that we, bodily creatures, similarly powerless against agony and pain, permit others to encounter expresses that we won’t acknowledge for a moment? How might we acknowledge a procedure of self-development that just neglects to make us moral? By what method can a country be worked without sahahridyata (mutual sentiments, empathy)?How can a social structure exist that renders unnecessary those very individuals who put their life and blood in looking after it? Is it accurate to say that we are occupied with an obsolete ceremony of savagery which we know to be inadequate without the penance of the most valuable, the most imperative among us?

Oh dear, this ethical coarseness — the capacity to separate from foiling conditions, to not see or feel for them, hear or consider them — isn’t only a protective mental methodology to keep normal yet an imbued propensity, comprising what we are, a piece of our preparation since adolescence, a quality in our character. Maybe, it is basic to our picked, liberal way of life — one supported by social and financial procedures that begin in the painstakingly shrouded abuse of others. Without a doubt, a portion of these practices have an old genealogy — for example, the various leveled station framework established on abuse of basic others; others are a lot of a result of present day innovation and association. Doesn’t a typical irreverent string go through the remote control bombarding of regular citizen populaces, the sorted out hardware of destructive savagery, the catastrophic demolition of the earth and the auxiliary destitution of millions?

We are largely at fault in this grave bad behavior. However, this common obligation is reviewed. Those with more influence and riches, the individuals who run the state and the huge companies must bear more noteworthy duty regarding aggregate affliction.

There may have been when a great many people arranged themselves to a world that was minimal more than what Schopenhauer called ‘a reformatory province’, where life itself was seen as discipline, in which nothing untoward or unpredictable was found in the tortures of life. Common cataclysms and man-made abuse were seen as a major aspect of the request for things. This appears to have changed all over the place and in India as well, especially by the experience of the counter pilgrim battle and the energy of contemporary political majority rules system. Today an ever increasing number of individuals consider some others liable for part of their anguish and expect governments that are run in their name to take care of business. Undoubtedly, when suitable, they straightforwardly, freely accuse governments as well. Along these lines, individual residents and governments, be careful!

Meditation in the age of covid

Online intervention has a large group of preferences, yet additionally bears some advised.

We live in weird occasions. Old assurances have offered approach to new vulnerabilities. Down the ages, Lady Justice, blade in one hand and eyes blindfolded, has been essentially similar to the Rock of Gibraltar, guaranteeing soundness, yet additionally being impervious to change. One bug, initiated COVID-19, tags along and the Lady is reeling . At the core of the ill-disposed framework is promotion acted in open setting, in full look of customers and individual legal advisors, and that has directed methods of thought and approach and conduct, all basic to the framework. Equity must appear to be done, however passes judgment on must likewise be seen while they are occupied with the undertaking of doing it. Be that as it may, nearness in numbers requires vicinity, and now closeness spells threat. Denied of their normal setting of the court, judges and legal advisors have fallen back to discuss virtual courts, so the minimum necessity is accomplished — the appointed authority having the option to hear the specific legal counselor. Every single other element of the court are shunned , and along these lines a basically open setting is changed over to a shut entryway one. It is, and will stay, inadmissible.

A tenderfoot

There is, in any case, another device in the contest goals ordnance , which is impervious to COVID-19, and maybe could even blossom with it. That is intervention, which is the total inverse of the court procedure. It attempts to accomplish accord between gatherings to go to a neighborly understanding, as opposed to the success lose decision of the antagonistic framework. At its center is secret conversation among go between and parties, and among arbiter and individual gatherings. It centers around revealing interests, and evoking recommendations from the gatherings themselves for down to earth answers for end the question. As much as the basic quality of the conventional equity framework is the open court hearing, intervention’s pith is shut entryway correspondence with its assurance of secrecy. Furthermore, significant in the current setting, it has an intrinsic adaptability and flexibility.

As a procedure, organized intercession is a newcomer, with a presence of scarcely a few decades in India, and only a couple of increasingly around the world. Regular suit and intervention are vintage, traversing many years and ages of judges and legal advisors. Intervention, be that as it may, is a thought whose opportunity has arrived and is quickly making strides. Enactment has given it the legitimate structure and defends, and gave the confirmation that the courts will actualize intervention understandings. India’s appointed authorities have been energetic embracers of this procedure. Attorneys, saturated with antagonistic ways, have shockingly heated up to a framework which is its direct opposite.

Helpful and practical

Online intercession will empower the go between and the gatherings to collect together, each on their PC screens maybe several miles away. Conversation can be guided, allowing gatherings and legal advisors the chance to advance their perspectives. At the point when separate gatherings are required, the go between can, at the snap of a catch, move the other party and its legal counselor to another virtual room. The incredible bit of leeway of online intervention is that it is advantageous, practical and a proficient utilization of time. Gatherings don’t need to endure costs, don’t need to travel, don’t need to stand by extended periods, and don’t need to experience dismissals and various visits to the intercession community. Much should be possible by utilizing this medium to get quicker outcomes.

What will be absent in this procedure is the promptness, unequivocal quality and complete contact that is conceivable just in eye to eye gatherings. Then again, it might likewise be that in an online procedure, we are giving the member a little casing of security, when we make this grainy obstruction of two screens and a middle universe of Internet and WiFi. It will unquestionably be of advantage in situations where feelings run high and up close and personal showdown may expand the contention. That happens frequently in marital cases, and in privately-run company debates, where tempers and feelings emerging from frayed local circumstances and settings can push out reasonable business rationale. Correspondingly, where gatherings are situated in various nations, we would have discarded troubles of separation when we receive this mode. As the new impulsive of online courses appears, it is anything but difficult to get individuals from various areas on to one stage.

Online intervention has a large group of favorable circumstances, yet in addition bears some forewarning. Classification can be undermined since hearings could be recorded; specialist organizations must be cautious, and rules should punish members for break. Specialized glitches must be limited, and Internet administrations must apparatus in the mood for giving screen lucidity and continuous feed. In any case, most importantly, there is the trepidation that online correspondence will reject the oppressed, the individuals who can’t bear the cost of access to Internet or don’t have the limit or help to utilize it. Such rejection will be equivalent to forswearing of access to equity. In the event that the State and its Courts will permit and urge online intervention to determine questions, more vulnerable gatherings must be helped and empowered to profit of this office.

As we wander in obscurity to discover what the new ordinary is going to comprise of, we may well find that a decent piece of the universe of contest goals has been flipped, and that COVID-19 is the harbinger of progress taking on the web consensual goals to a more significant level. Maybe, this cloud also has a silver covering.

“Not all scars are visible”- Mental health

You might consider yourself to be physically healthful but do you possess a healthy state of mind? How frequently do you consider mental pressure, anxiety or an ill mood? We all must be conscious of the point that a healthy mind as well as a healthy body, both are a part of what makes us whole. Consequently, looking after mental health is as fundamental as caring for the physical health.

A healthy mind encompasses the ability of individuals that allows him or her to withstand the stressful and troublesome situations of life, work productively and contribute their presence in the community. But multiple times people are not competent to look after what they think intense in their minds. That is when the mental disorder begins. A consequence of which they might suffer from depression, anxiety, autism, schizophrenia, obsessive-compulsive disorder, dementia and many more. These disturbances makes them feel sad and makes their mood low. They may face severe mood fluctuations of highs and lows and make them unable to cope with even simple life problems. They may face problems while concentrating and have reduced ability to think keeping them confused all day long.

Accordingly, factors that may affect mental health are:

  • Abuse: This may be physical, sexual, oral or psychological.
  • Physical indisposition: This includes diseases, injuries or other physical disabilities.
  • Social connections: Includes any separation, divorce, family loss etc.
  • Difficult characters: people who exhibit irrelevant behaviour, extreme lying, violence, inappropriate actions.

Have you ever heard about the terminology D.O.S.E?

If not, then this might surprise you as holding a healthy mind starts right here. D.O.S.E exists for Dopamine, Oxytocin, Serotonin and Endorphins. Dopamine among the four is the fundamental chemical that emanate positive emotions in the body. Let’s understand how these chemicals function:

Dopamine: This is something that we can consider as ‘The Happiness Drug’. This motivates us towards our goal that we aspire to accomplish in our existences. Without Dopamine one never would have had the enthusiasm to achieve what they strive for, and the essential happiness We may also refer it to the slight joy that we feel in out day to day life.

How to retain a Healthy Mind?

Now as we know that a healthy mind prepares a happy mind, we also need to comprehend how to do so. A healthy mind is what helps us throughout our entire being therefore the following could be done for our mental health:

  • Being active: Exercising will support the physical as well as mental health.
  • Talk to yourself: Make time and efforts into bridging relations with yourself, keep telling yourself that You are worth enough.
  • Keep learning: Keeping the mind healthy; learning new skills, languages, sports, information etc. has proved constructive.
  • Quit the addiction: Healthy mind is related to a healthy body, any alcoholic or drug addiction would impede the situation.

An unhealthy mind is considered the worst place to be. This state of mind would make you either win or vanish. Make some time for your mind. Care for it and it would take care of you.

Yoga for seniors

When you come to old age, all the fancy aspirations are over, and you experience yourself as childlike again. But at a biological level, aging also results in the accumulation of cellular damage over time which leads to a progressive decrease in physical and mental capacity of the body. Familiar conditions in older age include back and neck pain, osteoarthritis, osteoporosis, depression, heart disease, etc. so, if you are a senior and looking for some therapeutic practices to avoid these conditions, then you are at the right place! Yoga carries some low impact incredible poses that you can practice even in your nineties. In this article, I’m discussing yoga poses categorizing them on the basis of


•Standing yoga poses
•Laying yoga postures
•Sitting yoga postures


You can choose from the poses in terms of your present level of flexibility and medical conditions associated with your body. It is highly recommended to practice any yoga pose under the supervision of a verified yoga teacher. They can help you with the modification in the poses and customized it for your body.

Great years for fitness


Fitness is not only about looking good. If you wake up happy that’s enough to determine your health in many ways. Yoga cultivates a mind-body-emotion link, combines stretching with a deep breath, and develops relaxation. Practicing yoga in old age makes you touch some spiritual aspects along with its physical benefits. Yoga is one of the safest forms of exercise available for seniors with immense benefits.

Benefits of yoga for seniors


Although yoga has tremendous health benefits on the mind and body irrespective of the age of the practitioner, for seniors, the values of the benefits are more. Here I’m listing some benefits of yoga that seniors or old age people will easily relate to

Fitness and ability levels


Practicing yoga enhances one’s fitness level that results in an improved ability to do day to day work. There are numerous yoga postures available to strengthen the core and develop a strong foundation of the body. Yoga reduces the risk of falls in the case of seniors as it provides stability in the system.

Maintains equilibrium


Elderly people are often noticed with some unconscious movement of the body part, especially hand, yoga can help in improving this state of the body. Practicing yoga regularly creates equilibrium in the body and generates a certain level of awareness of the movements.

Improves flexibility


Yoga movements are so fantastic to generate an extra stretch in the body without causing any damage to the body. Flexibility in the muscles encourages the tissues to loosen and relax, which eventually helps to amplify their range of motion.

Encourage deep breathing


As yoga involves the coordination of breath and movements in the body, it results in expanding lung capacity to hold breaths for an extended period. Holding the breath for a longer period enhances the overall pulmonary health and respiratory function of the practitioner.

Bone strength


In elderly age, most people tend to have problems with brittle bones. Consistent practice of yoga can improve the weight-bearing power of the bones and reduces the risk of osteoporosis. Some promising researches claim to improve bone density in the body by Yoga practices.

Alleviate anxiety and stress


Anxiety at an elderly age is not new to this generation. Yoga encourages mindfulness and calmness in the system and prevents the day to day stress through conscious breathing and meditation. Researchers claim that meditation stimulates memory centers inside the brain and reduces the risk of depression among seniors. Yoga activates the “feel-good” prefrontal cortex and boosts the emotional health of the practitioner.

Improved sleep quality


Sleep disturbance is a common problem among people of old age. Sleep deficiency at this age is linked to the increased risks of high blood pressure, heart strokes, diabetes, etc. Potential sleep ensures the removal of toxins from the body and allows the brain to function properly. Performing yoga daily can help to treat sleep disorders like insomnia, relaxing the tissues in the body, and encourages a better quality of sleep.

Yoga poses for seniors


No yoga pose is specially designed for a person belonging to a particular age. You can practice yoga at any age depending on your body limitations. Old age can be a miraculous part of life if you establish yourself in yoga. Yoga is one of those exercises which you can continue throughout all stages of life, as yoga itself is said to be the study of life.
As I mentioned that there is no pose specially designed for seniors, but if you are a beginner then it is recommended to start with some slow and light poses and then take it to the moderate level. Here are some beginners yoga poses for seniors to start with;

STANDING YOGA POSES FOR SENIORS

Trikonasana (triangle pose)
✓ Helps to create a stretch in the hip and lower back region of the body
✓ Improve the balance of the body
✓ Regulates blood pressure

Katichakrasana (standing spinal twist)
✓ Helps to produce movements in lower spine and neck
✓ Provides stretch in the arms, knees and neck muscles
✓ Ensures firm movements of the feet

Vrksasana (tree pose)
✓ Strongest pose in maintaining balance
✓ Enhance hip and leg strength
✓ Provide stretch in the arms, legs, and centers of the body

Tadasana (mountain pose)
✓ Sets the foundation for alignment of the body
✓ Improves sensibility of the body
✓ Corrects unconscious postural patterns

SITTING YOGA POSTURE FOR SENIORS

Badhakonasana (butterfly pose)
✓ Regulates digestion by clearing the bowel movements
✓ Gives a stretch to the thighs, knees, and lower back region
✓ Removes stiffness and pain in the legs

CHAIR YOGA FOR SENIORS


Chair yoga or desktop yoga is in trend as it allows anyone to conveniently perform these asanas while sitting on the chair. Seniors can be benefited from chair yoga postures such as neck roll, spinal twist, temple rub, bending of arms and legs, and seated forward and backward bend. Benefits of chair yoga poses are:


•Relaxes the neck and removes stiffness in the back and neck region
•Alleviate fatigue and tension in the muscles
•Increase flexibility
•Coordinate body and breath movement and generates a sense of balance within the system
•Increase focus


Try doing these yoga poses under the supervision of a yoga teacher or your family members to prevent any damage to the body. The yoga routine can help you in spending your old age time perfectly without facing any health issue.

EFFECT OF BRANDING ON CUSTOMER PURCHASE DECISION

Branding is the process of giving a name or a sign or a symbol to a product.
One of the most important decisions that a marketer has to take in selling a product is in respect of branding. He/ She has to decide whether the firm’s product will be marketed under a brand name or a generic name.
Generic name refers to the name of the class of the product. If the products were sold by their generic names, it would be difficult for the marketers to distinguish their products from that of competitors. Therefore, most of the marketers give a name to their products, which helps in identifying and distinguishing their products from the competitors products.

As the traditional marketing tools and techniques has been replaced by the modern marketing tools and techniques and the number of factories of every good has now been increased, the producer tries to make their product different from other producer of the same product. These things give birth to a new marketing dimension and new era of marketing by the emergence of BRANDING.
In olden days, the brands were just a mark, sign or some sort of numbers to differentiate their goods. The brand then builds many function which creates the value in the mind of the customer. Like the advertisement, which is the function of the branding and it creates a unique association and memory link in the minds of customers on one side and on the other hand, it creates the demand for your goods and services as it attracts the customer, it creates awareness about your production and also educate the customer about the use of goods and services.

ADVANTAGES OF BRANDING
To the marketers

  1. Enables making product differentiation.
  2. Ease in introduction of new product.
  3. Differential pricing.
  4. Helps in advertising and display programs.
    To the customers
  5. Helps in product identification.
  6. Ensures quality.
  7. Status symbol.

CHARACTERISTICS OF A GOOD BRAND NAME

  1. A brand name should be short, easy to pronounce, spell, recognize and remember.
  2. A brand name should suggest the product’s benefits and qualities. It should be appropriate to the product’s function.
  3. A brand name should be distinctive.
  4. Chosen name should have staying power i.e., it should not het out of date.
  5. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line.
  6. It should be adaptable to packaging or labelling requirements, to different advertising media and to different languages.
  7. It should be capable of being registered and protected legally.

Brand image is positive and creates many customers and build strong customers relationship with them and maintain loyalty. But if the brand image is negative, it will be harmful as there will be no customers repetition and retention. So, firm pays a huge investment on advertisement to maintain the brand image and brand equity management programs. As brand image creates perception in customer mind so after purchase, if cognitive dissonance occurs then there is a change in customer’s behavior.
Brand association will impact the consumer buying pattern and behavior. These associations will affect your decision positively if the brand image is positive. Brand loyalty reduce the cost for the firm to retain the customer forever. A loyal customer is helpful for the firm to create new customers.
Generally, brand has greater impact on consumer buying behavior. But at local level, behavior of customer also changes due to branded products and services. Consumer buying behavior is the study of actions of consumer towards planning, purchasing and consuming goods and services.
Consumer buying decision consists of 7 steps:

  1. Need recognition
  2. Information search
  3. Pre-purchase evaluation
  4. Choose alternative
  5. Purchase consumption
  6. Post consumption evaluation
  7. Feedback
    Now, market has become too much competitive due to hyper competition in the market. The best way is to compete these conditions by developing a strong brand image. Basically, the key driver of brand equity is simply brand image. By easily remembering brand , quality production increases which leads to sales increase and makes mire profit. It is the best way which leads towards maximizing market share and to sustain competitive advantage and strong position in the market.