Tag: Business Development

Level Up Your Marketing – 6 Reasons!

“Content is the atomic particle of all digital marketing.”

· Rebecca Lieb

Hello, today’s article is special as it answers the need to go for Marketing.

Marketing is the process of moving towards the ocean and getting acquainted with the fishes throughout the journey! Of course, this is just an example of personification and hyperbole for a different definition of Marketing. It implies moving forward into the market area to get acquainted with your competitors throughout the journey so as to keep learning new strategies and agendas of business from them.

There are Two Types of Marketing. The First and the most common form of it which was perhaps prevalent before the digitalized era is, In Person Marketing wherein you speak to consumers in person, to sell your commodity. However, this form exists even today and can be traced as the birth of marketing. Owners with concrete structures like shops indulge into this type of marketing wherein they try convincing each and every customer in order to give them a call to action. So, Marketing basically is, appeasing the customer in a standard format.

The Second Type, as we all know today is Digital or Online Marketing. Online marketing is the most widely used today. Even shopkeepers indulge in this method as they advertise the facilities and products provided by them on the internet to attract consumers. Fortunately, today the entire world is on a single social media platform which makes us so close to people that connecting across the globe is no longer a concern.

However, why should you market your facilities, goods, and services?

· For Increased Recognition!

When you market your services out there in the society, your brand, company, or shop receives recognition and interest which eventually attracts more and more consumers towards your business.

· To Make Sales!

Of course, this is intertwined with the first reason because when you receive recognition, and when your business blooms on social media, you are likely to avail benefits in the form of sales. It’s just that the correct form of marketing is required to appeal to customers.

· An Opportunity To Learn From Other Sources!

By this I mean, you get a wider opportunity to sneak into your competitor’s social media profile without the fear of being caught and maybe learn some of the interesting ways of marketing. Don’t worry! You aren’t stealing their marketing strategies because marketing as a general concept doesn’t accentuate plagiarism since most of the strategies are practiced by all. That’s the beauty of online marketing!

· An Opportunity To Learn The Desires Of The Mob Easily!

The best way of Marketing is to learn more about the problems your customers face and to understand their desires. Through Online Marketing, it gets easier to read the reviews of people on a certain business platform and acquire knowledge on the same. You could directly message people and speak to them regarding their problems or create surveys and distribute them to your contacts to learn more about them. This is because, Marketing requires a good understanding of your target audience as to what issues they face and what solutions do they expect to them. Isn’t Online Marketing amazing?

· Availability Of The Creation Of Various Blogging Sites And Other Websites For Developing Free Content!

This is the “luring” section of Marketing which decides the future of your business. This is true marketing through your content. By creating free content, be it in any form: educational, entertaining or testimonials, you try to transform the suspicious buyers into interested customers by providing them the call to action. This is the actual step of Digital Marketing. Just like you welcome guests at home not without your house address, similarly your website is a station or address of your business as to from where exactly viewers are to learn more about you! This too, is made easy by Digital Marketing which helps create this station for you!

· An Opportunity To Analyze Your Business Performance Easily Through Certain Applications!

There are certain interesting applications like Google Analytics that help you monitor your performance. This application helps you understand the higher amount of purchases from a certain social media platform on the basis of which you could decide the acceleration of the creation of free content on that particular platform.

There are certain other Google Extensions like Keywords Surfer that help you keep track of the highest searches of a particular word which you could use as a business name or maybe for your free content. Another mind boggling application is Google Trends that helps you keep up with the trend in the market since all you’ve got to do is search for a word in the search box and voila! A complete stats on the amount of searches in particular cities appears, on the basis of which you could decide the admittance of a specific word for your free content. After all, more the searches in your city, more the possibility of content based on that word being viewed. Popularity counts, doesn’t it?

Thus, I would conclude stating that Marketing is all about selling your commodity but not before making it known to the consumer. When, it comes to online marketing however, you not only make your product known, but also the company or brand you own, in order to make purchasing a comfortable task for the customers. Another step is involved here because of the invisibility of online marketing because of which people tend to have trust issues over the genuineness of a company or brand. That is exactly why, Marketing online requires more persuasion and evidence of worth!

Does Execution Simply Mean An Initiative?

“Dreams reach their final destination when executed.”

  • Amatullah P.

What exactly is Execution for you? A dictionary nerd would give the perfect definition of it but the ‘Dictionary of Business’ has a completely different meaning altogether. Let’s begin with the standard way and get you imagining!

Till now, we made you analyse the aftermath of building a company but this story will drag you into that internal process of thought!

It’s been a struggling journey all along. You are broke and want some source of income which is quite obvious. That is when your company is born because it has started occupying some space in your thought. Now, you plan towards executing its existence in the society. Of course, you don’t begin with that company motive in head. The first thought is always to go for a job wherein you receive ample experience from which you can learn and set up your own business. Let us consider that you are ready to begin your own company which means that you will now have to execute your motive. Executing here doesn’t simply mean initiating. Execution includes the proper steps you take into getting your company a success! Of course, you are not required to become an overnight news sensation. All you need to do is, just take the correct steps towards your company.

Execution means employing eligible employees for your company, being updated with the current market trends and coming up with suitable services, efficiently marketing your goods and services either through social media or any other network which is in exquisite demand during the given period of time! All the steps that you take which would guarantee success of your company come under the umbrella term Execution in business. Coming up with customer attractions like discounts, giveaways, buy 1 get 1 free offers are examples of perfectly executing your business in the smoothest way possible! You want people to buy your products and these attractions are sure to get the flies in the trap! Of course, the word ‘Trap’ shouldn’t be literally considered here because you don’t want to impose your services on people rather make them opt for those willingly and with love. That’s exactly why, Execution as a concept turns out to be handy!

The example of KFC has been discussed in the earlier article as well. How it started with the sale of chicken and became a widespread branch including more variety in food items which is the way they executed their business to make it run for a long long period of time. They considered the needs of people and came up with convenient offers to keep fuelling the company. Effective planning in short, is what we term as Execution. By this, you are not expected to lay down a prospectus with phenomenal ideas, all clashing into one another, making it difficult for you to decide! You are not expected to stretch a wide sheet of paper and jot down ideas from different sources. It’s because experience teaches you all but if you are a perfectionist then you are free to do so. There is no obligation in the negation! 😂

By now, you must have understood the key to effective functioning of a company which lies in the way you run it- Execution. Yes, execution is similar to initiation. Yes, execution is beginning the task but it also carries a deeper meaning wherein the way you begin that task, too is involved.

Thank You For Reading!

Is It Necessary To Leave An Impact In Business?

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

– Anita Roddick

When we begin a business, we surely do have a target audience in mind be it local business or a huge global company. Let us consider an example of a local business here, like the sale of school wear which would include children as your target audience in the age group 6 to 14. On the basis of this data, you abide by the norms of a particular school which specifies a dress code which you consider during sales.

However, if your business is concerned with random clothes for children, then you have the freedom to analyze the patterns and designs modern children would prefer. You would understand the current market trends with which today’s children flow. In short, you will try to delve into the psychology of young minds through various mediums be it surveying, interviewing some children in person, or market researching that is checking out your competitors and observing the ways they receive traffic!

Why do you do all this? Perhaps the common answer would be to sell your commodities. But before that, an important step is usually missed out- Impact! We do say that by advertising our services people would purchase our goods but the chain includes another element. Advertising – Impact – Purchase!

There are times when even after advertising their services people aren’t satisfied with the results. That is because your services haven’t left that deep an impact on the audience. With impact comes value. Let us consider our own psychology. When do we really appreciate a service and go for it? Is it just because of its attractive advertisement? No. Only when the service seems beneficial and leaves a positive impact on our minds, do we value it and decide to try it out. That is exactly why, every business tries to prove its genuineness in business so as to leave a good impression on the mob out there!

Leaving an impact means getting into the depths of human psychology and the current market needs. Checking reviews of your competitors and coming up with services which they couldn’t, can create a good influence. So, one can say that uniqueness and impact go hand in hand. However, human psychology as an element is added in the chain. Of course, you can create a unique service but what good is it, if it can’t satisfy one’s desires? A point to remember is that, services leave an impact when more desires of people are met. However, later customer satisfaction too matters, that is the way you treat your customers. That would determine the quality of your services which would be the aftermath. Impact however, is significant in compelling people to approach you through your creative banners all over social media! Impact puts your advertisement to action! Its’ a mini but extremely effective call to action!

Some businesses still work but they receive fewer customers who would be interested, which means that partial psychology has been taken into consideration here. One must usually go for a generalized preference on part of people instead of delving into a portion of it, to gain a good surplus! For instance, a shop selling real gemstones may receive partial response while a shop manufacturing rings with gemstones would definitely appeal to the mob because it adds value and utility to the product.

Limitations and restrictions in services that cover a specific area or gender of the society may not receive that good a response. For instance, a Men’s wear shop will fetch limited customers as opposed to a Unisex clothing shop, won’t it? Absence of limitations or restrictions too leaves a positive impact on the audience.

A Shopping Center is a perfect example of diversity in choices because it offers no restrictions! Various shops sell varied items that grab people’s attention which is the reason malls are always crowded!

Thus, Impact and Value get along well together. They are inseparable and besties forever! When we value something, it definitely has impacted us somewhere in our mind which is forcing us to try that particular service or product out! Thus, the responsibility of a business owner is to arouse this attraction towards a particular service or product in the minds of potential customers by following the given chain:

Consider Human Psychology- Introduce The Service- Effective Advertisement- Leave A Positive Impact (which eventually creates Value)- Have A Successful Sale!

How To Be A Customer Pleaser?

“Business is all about putting oneself in the customer’s shoes!”

– The Laconic Writer

A New Customer is like an Angel who visits you with Nectar (Money) 😉 However, these Angels lend you their time when they consider the conditions with you and your company as comfortable and trustworthy. In short, these Angels need to be pleased just as we devote our time in prayers pleasing the lord so that he would fetch us some customers. Your prayers are answered because we will be revealing the ways of pleasing your customers and making them approach you. After reading this, you should gain some confidence in effective customer satisfaction services.

Customers approach you through two possible ways: Either they read about your services and felt tempted to try you out or they were told about your impeccable quality of services and thus, this good feedback made them trust you. The former case needs more creativity because in that vast section of content, you want your advertisement to be noticed, either through digital or print medium. Thus, you may have to work on uniqueness to stand out. The way you present your ad matters a lot. Use beautiful and stunning colours in case of print medium while digital medium would demand creativity in the message imparted. The latter case however, includes good customer service and high quality delivery of the same which would incline the customer towards you and force them to generate sweet words regarding your services to others. In the process, you not only get a regular customer but also an appreciating puppet! In short, customer pleasing is all about standing out and being on top of the competition. This is the first stage of customer pleasing before they enter and alight on this journey with you.

Moving to, after they get aboard and select you as their messiah over all other brands. An important point here is, that a business owner mustn’t take regular customers for granted. Just because they visit you almost every time, their importance in your company shouldn’t diminish. Most of the times, people tend to pay more attention to the newly arriving set of customers instead of the regular ones and thus, lose them in the process which isn’t a smart move. Also, since they are your family customers by now, make sure that you treat them with discounts and interesting attractions in an attempt to show that they matter. It is because these regular customers can scatter golden gossiping words that could uphold your company and its services. Regular customers should be your priority because they are responsible in fetching you a fresh set of customers. Attend them first and be extremely courteous to them so that they can, with the power of words, fetch you more regular customers. Of course, making regular customers requires that perfect attitude which should pass right through their hearts.

Interact more with customers so that they don’t feel left out and ignored. However, interact with patience and love so that they don’t get offended with your remarks while leaving with a bad impression which too, with the power of feedbacks, could ruin your business. So, remember to take careful steps in business.

Business is all about being friendly and honey coated! Dip your words in honey and sugar syrup before opening your mouth. Be lenient and patient when it comes to disclosing your services because customers sometimes tend to simply inquire without purchasing. However, a businessman shouldn’t have that myopic perspective of entertaining customers who would make a purchase and ignoring the ones who won’t. As stated earlier, every type of customer is important and shouldn’t be taken for granted because the customer may be testing your patience and estimating the quality of your services through your behavior. At times during such, patience is the key to success.

Introduce attractions like giveaways, buy 1 get 1 free offers, sales, discount coupons, lucky draw competitions, limited period offers etc. to grab attention of your customers. However, remember to set a reasonable rate of your products and services when pricing so as to make it seem appealing. When beginning your business, remember to have economical pricing since you need customers to start with, and after gradually experiencing a hike in the same, slowly but steadily increase the prices at a turtle’s pace. You don’t want to annoy your regular customers with inflation! 50 pounds shouldn’t escalate to 60 pounds in one go! 50 pounds should be increased to 52 pounds in two months and then gradually reach 60 till the end of the year. In fact, that’s what I would do. This is a great strategy to avoid terrified and annoyed customers whom we don’t intend to lose. Nobody wants a downfall after all and the customers too would understand that a hike in prices is obvious by the end of the year! So, be strategic and smart working when it comes to business.

In short, Business is all about honey coated words, excellent customer service, using attractions and benefits to show that customers matter, maintaining good interaction, and possessing the uniqueness to stand out!

Thank You For Reading!

Crowdfunding and How it works?

Crowd Funding dates back to 1713 when Alexander Pope united his subscribers to find the translation of Homer’s Iliad into English. He had promised to include the 750 donors’ names in the book in exchange for two gold guineas.

The Internet has modernized crowdfunding by connecting people in search of funds with the general public. Crowd funding is generally defined as the collective – ‘Crowd pooling funds’ to support a specific project or an organization. Crowd fund serves as an alternative source of capital to support a wide range of ideas and ventures. Crowd funding can also be a great way to fund ideas and it can also be a great way for new businesses to get some funding in the initial stages.

An entity or individual raising funds through crowd funding typically seeks small individual contributions from a large number of people. Crowdfunding campaigns have a specified target amount to be raised. It can also be a goal and an identified use of those goals.

The entrepreneur of the company usually offers donors non monetary goods in return for their donation. The reward is personal satisfaction. This makes crowd funding a very efficient and cost effective method to raise money. Some of the most popular platforms for crowdfunding are Kickstarter and Indiegogo.

But we also have to realize that not all the companies or entrepreneurs are successful in funding their campaign. The majority of the campaigns fail. They usually fail to hit their financial targets. Kickstarter’s success rate sits around 38%.

The ways to Endure a successful campaign

One of the ways to ensure a successful crowdfunding is when the entrepreneur defines the objective of their campaign. They also need to factor in how much money is being spent, thus consideration of the costs is also very critical. The entrepreneur also has to be content creator and talk with experts to improve upon the product or the idea. Wise use Networking is also very important to increase the reach of the campaign.

The different types of crowdfunding are:

Donation based crowdfunding

Donation based crowdfunding involves amassing high amounts of donations without needing to provide the investors with anything in return. It is usually used for charities and NGOs.

Rewards based crowdfunding

Rewards-based might seem similar to Donation based crowdfunding but there are key differences that make it one of the most popular forms of crowdfunding. This form of crowd funding is also the most feasible to startups to utilize. One of the main differences is that investors are provided with different tiers of rewards which directly correspond with the numerous wage pledges.

Equity based crowdfunding

This form of crowd funding is increasingly getting very popular among startups. One of the primary reasons is that startups are usually short of money and by providing investors with shares in their company can be a great way to raise funds rapidly.

Royalty based crowdfunding

It is a type of crowd funding that gives its backers a smaller percentage of the revenue that’s gained once the venture or project becomes successful and starts to generate money. One big difference between Equity based funding and this one is that backers will only get royalties based on sales that are made from the product they invested in.

Loan or debt based crowdfunding

This form of crowd funding is beneficial for the owners of the company because they do not need to give shares and royalty. Instead this is more similar to a typical loan where the project initiator has to repay the amount within a certain period of time. It can also be used to raise a comparatively large amount of money.

References:

The utterly butterly delicious story of Amul

Over the years, Amul, one of the most beloved brands of our country, has become the taste of India, just as its tagline claims. Every Indian millennial has grown up listening to the jingles of its many dairy products, and the Amul girl, the brand’s mascot in the polka-dotted dress, has become a nostalgia-evoking symbol. Amul has truly come a long way since its founding in 1946.

The beginning

Amul was formed as a part of a cooperative movement against Polson Dairy in Anand, Gujarat, which procured milk from local farmers of Kaira District at very low rates and sold it to the then Bombay government. Everyone except the farmers benefited from this trade. The farmers took their plea to Sardar Patel, who had advocated farmers’ cooperatives since 1942. The result was the formation of the Kaira District Co-operative Milk Producers’ Union Limited in Anand.

The union started pasteurising milk produced by a handful of farmers for the Bombay Milk Scheme and grew to 432 farmers by the end of 1948. The rapid growth led to problems including excess production that the Bombay Milk Scheme couldn’t accommodate. To solve this issue, a plant was set up to process all that extra milk into products such as milk powder and butter.

Amul is born

The late Dr. Verghese Kurien, rightly called the Milkman of India, was Amul’s true architect. His journey at Amul began in 1949 when he arrived in Anand to manage a dairy as a government employee. He went from helping farmers repair machinery to revolutionising India’s dairy industry with the White Revolution (or Operation Flood), the largest dairy development programme in the world.

The new dairy with the milk processing plant was ready for operation in October 1955, the year that also saw a breakthrough in dairy technology —buffalo milk was processed to make products for the first time in the world. The word ‘Amul’, derived from ‘Amulya’, which means ‘precious’ or ‘priceless’ in Sanskrit, was used to market the range of milk products developed by the Kaira Union. It is also an acronym for Anand Milk Union Ltd.

Dr Kurien had a vision. He wanted to offer small-scale dairy farmers quality-control units and centralised marketing, which were missing at the time in the dairy economy. Thus, the Gujarat Cooperative Milk Marketing Federation (GCMMF) was created in 1973 to market milk and all milk products produced by six district cooperative unions in Gujarat. GCMMF is the largest exporter of dairy products in India and Amul is the umbrella for all of its products.

Awards, accolades, and a global presence

Over the years, Amul, together with GCMMF, has won numerous awards. Some of these include the Rajiv Gandhi National Quality Award, 1999; the Golden Trophy for Outstanding Export Performance, 2009-10; Best Marketing Campaign, 2014; and World Dairy Innovation Award, among many others. Amul earned recognition all over the world when GCMMF  introduced it on the Global Dairy Trade (GDT) platform, where only the six top dairy players across the world sell their products.

More than a mere slogan

Amul’s famous slogan, which is now a part of its logo, was created in 1994 by Shri Kanon Krishna of a Mumbai-based advertising agency called Advertising and Sales Promotion (ASP). According to Amul, the Taste of India slogan is more than just corporate positioning or advertising jargon. This slogan lends meaning to the brand’s never-ending commitment to taking quality food and products to the rural man, which he otherwise couldn’t have afforded.

The Butter Girl

Amul did not always have the round-eyed moppet as its mascot. The Butter Girl was born in 1966 when Sylvester daCunha, the then MD of the advertising agency handling Amul butter’s account, created her for its campaign. It was a pleasant change from the dull, corporate ads that the previous agency had come up with. Being a seasoned marketer himself, Dr Kurien gave daCunha complete creative freedom to create and release the ads without taking the company’s permission. 30 years later, the Utterly Butterly Girl still wins hearts wherever she is, whether on a billboard or on the packet of butter.

Amul is not just a brand; it is also a movement that represents farmers’ economic freedom. The name is now a household term that is here to stay, and the chubby-cheeked Amul girl will continue to cast a spell on the public.

FUNCTIONAL ASPECTS OF BUSINESS

Marketing

Marketing is a broad term. It is the activity, set of instructions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

In Management, there are 2 types of Strategies that are Push Strategy and Pull Strategy. In early times, even today at some extent it is believed that a person/individual or a company that can sale anything is a good at marketing. But it is not truth.

Do you know why?

Marketing is based on the concept of Pull Strategy and not Push Strategy. Pull Strategy focuses on understanding the demand and requirements of customer, manufacturing or innovating a commodity so that customer receives a product which adds to the value of customer. This helps in creating a strong a loyal customer base. Its not that the customer is compelled to purchase a commodity, not considering whether the customer requires that product or not. (Push Strategy) in which the customer will buy the product once but will not show any demand in future.

Human Resource (HR)

Human Resources (HR) is the division of a business that is charged with finding, screening, recruiting, and training job applicants, and administering employee-benefit programs. Human resources responsibilities also include compensation and benefits, recruitment, firing, and keeping up to date with any laws that may affect the company and its employees.

Many companies have moved away from traditional in-house human resources (HR) administrative duties and outsourced tasks like payroll and benefits to outside vendors.

Topic 1: Introduction to Human Resources Management | The Borgen Project

Finance

“Finance” is a broad term that describes activities associated with banking, leverage or debt, credit, capital markets, money, and investments.

Basically, finance represents money management and the process of acquiring needed funds. Finance also encompasses the oversight, creation, and study of money, banking, credit, investments, assets, and liabilities that make up financial systems

What Is Creativity In Business?

“Your smile is your logo. Your personality is your business card. How you leave others feeling after an experience with you is your trademark.”

– Jay Danzie

Salut! Let us first discuss the evolution of a perfect company. It starts with the owner’s hard earned money (through different sources of course 😉 ) singlehandedly. With growth in sales, the owner feels the need to have assistants to help him out which encourages him to hire a few eligible ones. They are so eligible and proficient that the company keeps experiencing surplus which fetches high amount of customers until it becomes a reputed brand to generate regular customers. However, the owner realizes that apart from his regular customers, the new ones weren’t bothering to choose his brand. Then, he shapes his services in a way that distinguished his company from the competitors. What do you think did he do?

He used ‘Creativity’ which is so essential in business if you wish have an edge over the others. He creatively increased the convenience in his services thereby attracting larger audience.

KFC or Kentucky Fried Chicken for instance, originally dealt with the sale of chicken and now surprisingly includes burgers, softies, cold drinks, and other finger licking attractions. Why do you think did they need to evolve? KFC originally was started by Colonel Harland Sanders on a small scale but as his popularity increased, he transformed to a brand which is so high in demand today. Customers make a brand. However, to get a variety of customers apart from the regular chicken friendly ones, they decided to assign variations into their services which includes burgers, soft drinks, softies, mousses and what not!

Creativity in business demands cooking up interesting services from the existing ones. In short, coming up with variety from a single theme! For instance, the above example where an eatery for chicken evolved into multiple scrummylicious items!

Convenient services avail more benefits for customers. That is where creativity comes into the picture. How well can you craft convenience in your services without imitating your competitor? How well can you observe the convenience policy and services of your competitors and frame an entirely unique service which could fetch great surplus? Which services would have a greater demand and how will it be unique from the competition? If you master the above questions by coming up with a suitable answer, then your business is fully secured and benefits are awaiting you!

Why do you need to be unique though when people are more attracted to the common services? People normally think that common services send Express posts to customers thereby inviting them faster than usual but they fail to contemplate over the fact that they aren’t alone in the market and that their competitors are like sharks who won’t let them survive!

That’s exactly why, we yearn for creativity. Everybody wants to go for a unique idea that would have no competitors because attacking or imitating the services of your competitors will only damage relations and may make matters worse! In a fit of rage, your competitors may not allow customers to reach out to you and may act as hitchhikers in the way by showing your customers directions towards their company instead of yours! They may badmouth your services and show your weak side to the mob. The extent of enmity can’t be predicted because nobody likes a “Copy Cat”.

Thus, one can conclude stating that Creativity is all about understanding the changing desires of the mob or the market trends and to subtly begin including a variety in your services or fine tune the existing ones with amazing facilities that offer whole lot of conveniences!

Thank You For Reading!

Fast-moving consumer goods (FMCG).

\KEY TAKEAWAYS

  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.

HOW DOES FMCG RUN?

FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.

CLASSIFICATIONS OF FMCG.

1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.

STRUGGLES FOR FMCG COMPANIES.

FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.

TOP 5 FMCG COMPANIES IN INDIA.

1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.

HOW CAN SOMEONE JOIN THE FMCG SECTOR?

FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.

WHAT ARE THE MAJOR SKILLS FOR A CAREER IN FMCG SALES?

People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 

FMCGs AND E-COMMERCE.

Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 

FMCG PRODUCTS.

  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.

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Does Business Require Competition?

“Competition is a good thing; it forces us to do our best.”

  • Nancy Pearcey

Since every aspect in life has two angles, competition too can be considered in the positive as well as the negative sense. Mostly, competition is used in the negative sense which is the reason most of the businesses end on a short note. Thus, we will be learning a positive sense of this word in today’s article.

The term becomes negative when you resolve to imitating the procedures followed by your competition. As discussed in earlier articles, a business needs to stand out for which uniqueness is quintessential. Thus, blindly following the footsteps of your competition isn’t going to help. Also, focussing merely on your competition and their profits isn’t the right move because that diverts your attention from the possible surplus you could generate. In short, avoid opening up an encyclopaedia of services offered by your competition just so as to match their ability because that isn’t possible. All have different capabilities and varied ways of thinking. Perhaps you could do better than the competition and in order to believe yourself, lay aside continuous inspection of the competition. Let us understand this better.

For instance, a company selling electrical appliances and will of course have competition because one can’t possibly come up with a business extremely alien to all, owing to the desires of the mob. Thus, competition persists because we need to consider the needs of the population on this planet and arrange for such services that would benefit. Uniqueness must come in the way we exhibit or present those services.

Getting back to the story, you are receiving good deal traffic but are occupied in considering the competition. You’re trying to get into their good books so as to know more about their ways of introducing and presenting the services. However, while you are busy understanding your competition, you failed to comprehend over the fact that you could understand the psychology of the customers and list their desires thereby coming up with a unique form of exhibition of your services. In short, you lose access to creativity when you are busy imitating which certain businessmen term as ‘taking inspiration’. A point to be noted is, that inspiration means simply learning from the competition and coming up with your own unique form of services while imitation is looking up services provided by the competition that seem to best appeal to the mob and trying out the same! Most businessmen resort to the latter but coin their efforts as former!

Yes, there is a possibility of better inclining towards the latter because we feel that more customers would be attracted to us as well, as they do to the competition. But a point that we miss out on is, that if the customers have already tried that way out, why would they be interested in yet another company offering the same format with no particular speciality or uniqueness in its services? Also, customers remain glued to the same company for ages owing to the trust and genuineness they feel towards that brand which is the reason, they wouldn’t actually be interested in trying out a new brand with the same level of services. Why take the risk and opt for a new brand with same manner of exhibition of services when the old one does the trick? That is when uniqueness comes into the picture because your aim shouldn’t be to snatch the customers of your competition which is a tedious task and may gain no possible results. Instead, your aim should be to gain a new set of enthusiastic customers for yourself. Don’t go for Renaissance in business that is rebirth or revival of your competition. Go for something unique that people would be excited enough to try out owing to the way it functions.

Thus, competition should be taken in a positive sense. Take inspiration from them. Capture some of their bonus points that help them and develop your business with creativity on the basis of that structure. In short, use your competition as stepping stones to success! Also, competition can help you grow vividly because it helps understand updates of market trends which keep changing and are visible in your competition. By closely observing the same, you could flourish your business and step by step, move further than your competition not by imitating them but by personal creativity. The competition would neither blame you for stealing their ideas nor would you feel guilty of being a copy cat! So, be yourself and unique in business to ensure additional bonuses in the future!

Thank You For Reading!

BYJU’S: India’s most valuable Unicorn.

Photo Credits: BYJU’s

What’s the business about?,

BYJU’s is an Indian multinational educational company which was founded in 2011 by BYJU Raveendran and Divya Gokulnath. Today, it’s the most valuable unicorn in India and world’s most valuable technological educational company.

History of BYJU’S

In 2011, Mr. Raveendran and Ms. Divya Gokulnath founded an educational company with the help of their students which provided online video based learning programmes for students of kindergarten to Grade 12th.

In 2015, with the help of Think and Learn Ltd., the business firm launched its first ever app named BYJU’s: The learning app. After that, in 2017, BYJU launched its second app for mathematics for kids and subsequently they also launched another app for parents to help them track their child’s learning course.

Rose to fame: BYJU’s

By 2018, BYJU’s had more than 15 million users and 9 hundred thousand paid users. In 2019, BYJU’s won sponsorship rights for Indian Cricket Team jersey. Popular Indian actors Mohanlal and Shah Rukh Khan are the brand ambassadors for Byju.

Major Services provided by BYJU.

Initially, educational content was only made for students from classes kindergarten to 12. But now BYJU also trains students for Indian competitive examinations like IIT-JEE, NEET, CAT, UPSC and it also trains students for international exams like GMAT and GRE.

In 2019, the company announced that it would soon start providing classes to students in their respective regional languages in India. The same year it also announced the commencement of an international app for students living in countries outside of India.

Byju’s also launched its Future School which is a Kids Coding Platform where kids are taught to code online by experts.

The video tutorials in the app are about 12-20 minutes long and they’re digital animation videos for classes 4th to 12th and hence this makes it easy for students to grasp and learn.

Road to most valued start up!

BYJU’s has raised 350 million dollars from UBS, private equity Equity Giant Blackstone and also from Abu Dhabi state fund ADQ, Phoenix Rising and Zoom.

Byju’s has raised over 1.5 billion dollars in last eighteen months because of the increase in online learning and teaching due to the COVID-19 pandemic.

Byju’s has also acquired several other small business in the recent past like White Hat Jr, Scholr, Osmo and Toppr. In fact, it’s latest fundraising comes from popular educational chain, The Akash Educational Services, estimated at about 950 million dollars.

According to Mr. Raveendran, the 21st century illiterates are not those who can’t read and write, but those who can’t learn, unlearn and relearn.

Baltic Countries and their economic transformation

Baltics, also known as the Baltic States is comprised of three countries including Latvia, Lithuania, and Estonia. The three countries are situated on the eastern shores of the Baltic Sea. In 1991 the regional governments of Lithuania, Latvia, and Estonia declared independence from the Union of Soviet Socialists Republics (USSR). Three countries have a collective population of just over 6 million. The three have been one of the better examples which have been progressing well after the breakup of the USSR. Many other former Soviet republics have been suffering the disarray of corruption and political instability.

In 2002 Baltic countries applied for membership in the European Union (EU) and by May 2004 all the three countries joined the EU. They also gained membership in NATO by March 2004.

Downtown Tallinn

Baltic independence in 1991

It’s truly astounding how the three countries have developed since 1991. None of them were independent since 1940. The three countries had large Russian minorities and many Soviet soldiers were still stationed there. There were no major national institutions and banking infrastructure with a crumbling economy. There was a growing homegrown national moment against the ruling government since the 1980s. The homegrown fronts won the republican parliamentary election against the ruling party in early 1990 and were allowed to govern but with limited power. The Russian president at that time, Boris Yeltsin had not contested their newly declared independence in 1991. The Baltic also witnessed no violence when the three governments had declared their independence.

The three nations also had almost no natural resources, unlike USSR which was resource-rich. They were still in a very vulnerable situation with a small population and no military of their own. Even though the countries were linguistically distinct with different languages, but people in all three countries had a united drive to strive for a better future. The three had implemented reforms with a shared vision. The governments of the three shared many policies, ideas, and experiences. The Baltic States also valued their new independence with a lot of enthusiasm and didn’t take it for granted. The other ex- USSR countries often had to ask for assistance from Russian Federation and also formed new alliances with the Russian government. Baltic countries on the other hand tried to stay away from joining the post-Soviet Commonwealth of Independent States. In the subsequent years, all the three countries adopted radical economic policies and Estonia was the first mover and Latvia and Lithuania would follow suit. In 1994 Estonia introduced a flat income tax at just 24 percent and the other two also implemented the policies. Currently, Lithuania has a tax rate of just 15 percent which is one of the lowest. With early and fast deregulation and privatization, the Baltic countries were able to capture a large amount of foreign direct investment. Estonia also radically transformed its public sector with various digitalization implementations and less reliance on paperwork. Latvian and Lithuania’s transformation in this area was not as drastic but after some time both of them followed Estonia’s footsteps.  Transparency International ranks Estonia No. 17, Lithuania 37, and Latvia 42 out of 175 countries on its Corruption Perception Index for 2020. This is a commendable ranking considering they all the three are a relatively new entrant to the EU and many other EU countries have lower ranks than the three.

Success attributions

The success can also be attributed to the generous support that the three countries received from the international community and funds granted by the EU, World Bank, and the IMF. In 2008 Baltic suffered from the global economic crisis. The three soon adopted the Euro as their currency to avoid any future liquidity freeze issues that they experienced at that time. The economies al the Baltic rebounded quickly and due to good monetary measures, the three have a very low public debt. Baltic governments have also made swift progress in the Education sector and the three have attained commendable rankings in the Program for International Student Assessment (PISA) of the Organization for Economic Cooperation and Development (OECD). Estonia has done a very commendable task in this area with top 10 rankings in many assessments.  But the Baltics also face many challenges with population loss due to low birth rate and emigration. Proximity and hostility with Russia still is a challenge that the tiny nations have to endure.        

Answers To What Does Customer Service Mean To You To Help Nail Your Interview!

“Excellent customer service is the number one job in any company. It is the personality of the company and the reason customers come back. Without customers there is no company.”

  • Connie Elder

An exciting endeavor is to have your own business and company. At first, you start with its services all alone. When you grow gradually, you employ staff to help you out. A company receives its prestige with the amount of staff in it because people usually estimate a company to be ‘big’ because of the amount of people working in it and also because of its quality services that attract a plethora of customers! The amount of people working in it signifies the economic condition of the company which acts as a step towards effective branding! However, this doesn’t imply employing all types of unskilled labor just for showing off your prosperity! Of course, you require skilled individuals to inflate the balloon of prosperity because they would be representing your company. You don’t want a bad impression of your company and its services because of certain amateur employees who would make you lose even your ‘family customers’. When I refer to family customers, I pinpoint towards the regular ones who never fail to pay us a visit and always prefer our brand over the other!

Creating such regular customers requires a great deal of time and patience because you are expected to reach the core of their hearts and win their trust. How will this happen? Surely, by establishing friendly relations with them, solving their queries patiently, providing them the best quality services, interacting with them, being available at all times, and offering to solve their difficulties while using your product or service.

What if I tell you that these qualities could be assigned in a single person who could take this position and help you set things straight? Yes, you guessed it right. The Customer Service is a great initiative to establish and maintain all of the above qualities of your company. The goal of any company is to create convenience for customers. Customer Service is the greatest convenience you could ever offer because the genuineness of your company isn’t under threat and people feel free to interact in a friendly manner conditioned to the personality and skill of your customer service!

If your company isn’t prospering despite having this service then ask yourself and provide a Yes or No answer to the below questions to arrive upon a conclusion!

Is your customer service timely?

Is your customer service friendly?

Is your customer service patient when dealing with consumer problems?

Is your customer service an extrovert with bold orating skills?

Is your customer service having a high pitched and audible conversational tone?

Is your customer service fluent in formal talk and good in vocabulary?

If the answer to all of these is a big Yes, then you are currently on the safe side but if, even one of the questions has No as an answer then expectation of heavy gains from the company must be deflated! A customer service needs to have all of the above qualities to ensure success, reputation, brand, and image of your company in the market!

Let’s consider our own experience. Vodafone would be a good example to go on with.

Imagine that company without a customer service. Would you ever go for their services? Whenever we have network issues or balance issues, we instantly phone the customer service for help and they update us regarding their recent development due to which perhaps the issue has occurred. Now, what if there was no customer service? We lose our internet connectivity suddenly for hours together and have nobody to confront to regarding the same! We feel helpless and impatient without internet because the world can’t survive without it today. We have nobody to ask regarding this and after encountering such issues several times and with no possible interaction, we decide to leave the company and its service once and for all!

So, that’s the beauty of Customer Service. They help maintain good interaction with the consumers which is so very essential when handling a company! Customer Service acts as a mediator or a link between the head (CEO) and consumers. They have the authority to speak on behalf of the head or CEO and transfer calls to the CEO for the consumers, if needed!

That eases some of your burden as a boss, doesn’t it? After all, a boss has several other affairs to look after, like trimming and shaping the services of the company in accordance to the desires of consumers through online surveys for which mailing lists are vital. That too comes with its own hefty steps. Creating a website and providing a follow button while allowing people to jot in their addresses or creating surveys with mailing facility at the end while enquiring regarding the problems of consumers. Since, digital marketing is so great in demand today, one can’t possibly ignore these pivotal steps in the process and compromise with the reputation and smooth functioning of one’s company!

That should explain the Importance of Customer Service as a whole. So, if you are the CEO, work on the services that you offer while your Customer Service responsibly blurts those services out to your consumers while maintaining effective interaction! Unity is strength, isn’t it?

However though some of the answers to what customer service means to you are subtly a part of that long paragraph above, let me provide a brief list of answer samples that could help nail your interview!

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  • Amazing Customer Service is like receiving an additional dollar from your parents as a gift or that extra icing on your favourite cake! Good customer service makes the customer enthralled with your honey dipped marketing as they start feeling sweetness being overloaded!
  • With Impeccable Customer Service, you are one step away from evangelism marketing.
  • Customer Service is the art of effectively persuading the customer into always preferring you over the others. That’s exactly why, the first impression of your customer service would decide the return of your customers in the future!
  • Customer Service is like holding a magic wand and pulling the customers in a state of trance so that they are completely convinced of being your regular or family customers!
  • Great Customer Service is associated with the feelings of gigantic loyalty and ethics inclined towards your job and clients! Thus, customer service is an ethical mannerism of mesmerizing your customers!
  • Customer Service is considering your clients as guests and paying them hospitality in the most respectful manner as possible.
  • Customer Service is actually like coining customer rights and accepting fundamental customer service duties oneself wherein customers’ rights and your duties can’t be violated!
  • Customer Service is like laying out your resume during an interview wherein constant frustration and nervousness prevails pondering over whether or not our work will be approved.
  • Customer Service is like giving a competitive examination wherein your answers would determine your marks.
  • Customer Service needs to be relevant and interesting. Thus, it is the medium of customer satisfaction wherein you don’t fail to reveal the additional perks your customers are exposed to!
  • Ever seen the advertisement of Oreo cookies being dipped in milk? The ancillary concept of a glass of milk is that efficient customer service which compels and tempts the mob to definitely try the cookie out!
  • It isn’t necessary to appoint extra staff for customer service because the owner is enough to introduce his services or products in a creative manner so as to indirectly highlight the benefits and the reason for customers to always grace his arena of the ‘best available products’.
  • Customer Service is like getting your customers ride the giant wheel of words so as to help them enjoy the amusement park of your business to their fullest!
  • Customer Service is gently abutting the customer’s heart through cupid arrows of words thereby making them fall for your services.
  • A service that shows a complete disclaimer of the quality of your brand or business. It’s the major factor in helping customers decide whether or not, you are worth their expenses!
  • Customer Service is like that short trailer which effectively covers the interesting parts of your business in order to bond and attract customers towards checking your business out entirely. Of course, if the trailer is amazing one can naturally assume the movie to ace the theatres!
  • Customer Service is like dropping before the customer, a transparent veil that only allows partial vision with regards to mellow and patient wordings!
  • Customer Service is making people blindly trust your commodities so that no finger be pointed at the quality or making of your products and services! Humans have a myopic vision with respect to shopping which makes them easily trust the value of a commodity if a dozen sweet words are shot at them which is why, customer service comes in handy, making it simpler to generate a surplus.
  • Customer Service can be compared to the clouds wherein fluffy and picturesque words float about the vast sky of your business to make it look genuine and impressive.
  • Customer Service is a term coined for genuine, honest, patient, committed, devoted, and determined approach towards your business and clients. In short, the collection of perfect ethical behavior is a simple way to win your customers’ heart because the quality of your services is solely based on the characteristics and attributes you exhibit.
  • Every one of us loves a wee bit of flattering and advice. Customer service does this job. However, along with a few flattering remarks customers also require help with selecting the most suitable product or service according to their personality and budget. During times as such, customer service comes to the rescue wherein we, as businessmen patiently advise customers to opt for the right commodity on the basis of their need.
  • Customer Service is like accepting a little amount of your favourite creamy cake and offering a whole lot to the customer to create a grand impression in their hearts!
  • Customers are satisfied when you are with your duties. Thus, customer service is understanding that your job is to impress a hell lot of customers through your sweet words no matter how many attempts of profits fail initially!
  • Customers come out of the blue. Customer Service is like military training wherein one has to constantly remain alerted of the next approaching client as well as prepare oneself for the most satisfactory interaction every single time.
  • Considering the word Customer Service closely, one can figure that it actually is a service which means treating every customer equally without any bias or enmity and composing truthful and honest words from which you vow to never back off!

Thus, I would conclude stating that customer service is a highly dignified job wherein each and every customer is given careful attention thereby not disappointing them. The better your service, the more customer satisfaction can be guaranteed, and the better surplus can that particular company experience. Customer service thus, is that quintessential morality that you exhibit in order to win the hearts of your clients who would in turn fetch you potential customers with their precious feedback. Of course, one shouldn’t request customers to recommend their business to others. Why not leave a lasting impression with the quality of your services instead so that good feedbacks automatically drop from their mouths? In short, customer service focusses on the quality aspect, the way you interact and not the amount of words you chose to interact. The perfect marketing skills that you used in an ethical manner and not the incessant blabbering simply praising the product. Why not from now on, focus more on the quality aspect of our services rather than trying to thrust our commodities at a rapid pace without even trying to fine tune our services to emanate customer satisfaction? So, let us work with love and show the same to our customers so that they definitely feel the need to revert.

Happy Business-ing!

Thank You for Your Business: Message Samples & Missed Opportunities

Story of startup : flipkart

Photo by RODNAE Productions on Pexels.com

Flipkart was founded in October 2007 by Sachin Bansal and Binny bansal former employees of amazon and graduated from IIT Delhi. It is an Indian company who had its headquarters in Banglore. Initially the company started online book sales with country-wide shipping.

Being a two-man startup, they took care of everything from developing their website to delivering books. they’d managed to deliver 20 shipments in 2007 itself. In 2008, that they had moved into a 2BHK apartment .

Slowly, their business began to boom and by the end of 2009, Flipkart had managed to sell books worth ₹4 crores. In brief span of time, Sachin and Binny had managed to grow their company at an incredible pace and that they had also developed their personalities as entrepreneurs.

With new partners and more investment, Flipkart was able to dive into the electronics category. So they started selling mobiles in 2010.Flipkart had gathered enough fame to build that quantity of trust among its customers. They come up with a superb idea of introducing Cash on Delivery as mobiles were costly thing as compared to books.

And then later they came with ideas like return policy. These features were liked by customers. Flipkart began to expand its market to different products and acquired many ecommerce websites. You may be suprised to know that flipkart also owns myntra.

Thank you for reading.

https://en.wikipedia.org/wiki/Flipkart

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.flipkart.com/&ved=2ahUKEwjfpuGi4LrxAhWAIbcAHT6qCHYQFjAAegQICxAC&usg=AOvVaw0v_i-rdbD-oVZOBoKBuRP8

Why Does Your Brand Need A Slogan?

“A Slogan can be considered as a Junior Logo.”

– Amatullah P.

A Slogan is that ornament which accentuates the beauty of your Brand Name by evoking emotions towards your services and company. Let us understand this statement with the help of storytelling format.

Your company is all set. You have decided on the services you would offer and on the basis of that, you have come up with a suitable brand name that would surely appeal to the mob out there! But, what if we add a cute slogan that would briefly explain your services or your way of delivering those services? That’s when you think of a Slogan which represents your company. Thus, it can be considered as a symbol that accentuates your services thereby making it easier for people to remember your brand visually that is, through your Logo and verbally through those brief subtle words that give an interesting image to your company.

That’s the reason, a slogan needs to be written well because it can leave deep an impact on the audience and can make them emotionally attached to your services. In short, one can consider a slogan as a Melodramatic Weapon that straightaway targets a customer’s heart! Of course, how you deal later with your customers too guarantees the image of your company.

Slogan as a Weapon!

A slogan needs to provide that warmth to the customer! It must possess that X factor or creativity. You want the customer to feel comfortable enough to work with you which should be very strategically highlighted in the slogan. All of this in just a couple of words? Yes, that’s what makes business a tough job because one can’t compromise with creativity since “Uniqueness is the Key to Successful Business.” Taking inspiration or copying other slogans wouldn’t be that eye catching or impressive enough to draw customers toward you! For instance, a Digital Marketing agency can use a slogan like, Guaranteed Creativity and Commitment or Trusted and Reliable Online Space For All which very subtly reassures your genuineness as well as helps people tag you as an appropriate platform that wouldn’t indulgent in fraudulent prospects since we all know, how difficult it is to simply trust anyone on the net today!

Comfortable Customer!

For instance, you own an eatery for which a good slogan could help. Let’s consider, Paula’s Creamy Junction selling cakes and all other creamy delights which would definitely be enhanced with a great slogan that would directly target the mob. A slogan like, Awaken Your Taste Buds or Indulge into Heavenly Delights would make people tempted and attracted towards your services.

Tempted Customers!

The slogan thus, explains your services with emotions which is necessary to awaken generosity and genuineness of your brand which people consider before trying you out! Also, slogans can sometimes explain the way a company imparts its services. For instance, a slogan for the same eatery could be, Crafted with Love or Hand Baked with Love which explains your intentions and method of preparation in short.

Some slogans use philosophical ideas like, Being Dedicated Always or Upholding the Customer Always which too, attract customers since people who resonate with your ideals or practically love them would willingly take a step towards you!

Reassuring its Presence! Let’s Go Dine 😉

However, selecting ideals and remarks for your slogans that would resonate and appeal to a wider section of the society completely depends on you, since nothing can be done without research. Interviewing people, having online surveys, emailing a few for their opinions, consulting your near and dear ones like colleagues or friends for ideas, could work. If most of the people adhere to a particular ideal and would appreciate seeing that in a company’s slogan which hasn’t as of yet been used, then make sure you grab that opportunity! Of course, be nice to your near and dear ones who come to you as customers initially through your slogan so that they can, with the power of feedbacks, get more customers for you!

Thank You For Your Precious Time (which I suppose wasn’t wasted with this enlightening article) 😉