Tag: Business

Internet For Students And Children

We live in the age of the internet. Also, it has become an important part of our life that we can’t live without it. Besides, the internet is an invention of high-end science and modern technology. Apart from that, we are connected to internet 24×7. Also, we can send big and small messages and information faster than ever. In this essay on the Internet, we are going to discuss various things related to the internet.

Reach of Internet

It is very difficult to estimate the area that the internet cover. Also, every second million people remain connected to it with any problem or issue. Apart from that, just like all the things the internet also has some good and bad effect on the life of people. So the first thing which we have to do is learn about the good and bad effect of the internet.

Good effects of the internet mean all those things that the internet make possible. Also, these things make our life easier and safer.

Bad effects of the internet mean all those things that we can no longer do because of the internet. Also, these things cause trouble for oneself and others too.

You can access in any corner of the world. Also, it is very easy to use and manage. In today’s world, we cannot imagine our life without it.

Photo by panumas nikhomkhai on Pexels.com

Uses Of InternetFrom the time it first came into existence until now the internet has completed a long journey. Also, during this journey, the internet has adopted many things and became more user-friendly and interactive. Besides, every big and small things are available on internet and article or material that you require can be obtainable from internet.

Tim Berners-Lee can be called one of the main father of internet as he invented/discovered the WWW (World Wide Web) which is used on every website. Also, there are millions of pages and website on the internet that it will take you years to go through all of them.The Internet can be used to do different things like you can learn, teach, research, write, share, receive, e-mail, explore, and surf the internet.

Convenience Due To Internet

Because of internet, our lives have become more convenient as compared to the times when we don’t have internet. Earlier, we have to stand in queues to send mails (letters), for withdrawing or depositing money, to book tickets, etc. but after the dawn of the internet, all these things become quite easy. Also, we do not have to waste our precious time standing in queues.Also, the internet has contributed a lot to the environment as much of the offices (government and private), school and colleges have become digital that saves countless paper.Although, there is no doubt that the internet had made our life easier and convenient but we can’t leave the fact that it has caused many bigger problems in the past. And with the speed, we are becoming addict to it a day in will come when it will become our basic necessity.

Digital Marketing

In the present innovatively progressed world, computerized showcasing is the better approach to advance and sell items. Contrasted with customary showcasing, it is practical, effectively oversaw, and easy to dissect and learn. Missions can very quickly be changed to improve and sell more. Be that as it may, because of information mining, it has additionally gotten hazardous and in excess of a device. It is as though the client can turn into the item because of data sold.

Significance of Digital Marketing

As of now referenced, today we live in an innovatively progressed world where the sky is the limit through the web. Advanced promoting capacities and is conceivable simply because of the web and that’s it. It is the center of what advanced advertising is.

In a general public where we battle with shortage and rising costs, computerized advertising is the best approach to turn that around. The web is effectively available by everybody in any piece of the globe. It is as of now not just for a particular class of society. It is simpler to associate with individuals and without meeting them. Computerized promoting is a benefit for organizations in this period.

It is staggeringly advantageous for individuals to purchase anything needed from the web without taking a foot outside of their homes. It saves time and shows an individual the different audits individuals have left. An individual can undoubtedly analyze costs on different sites and pick what is most appropriate to their necessities. It is advantageous to the individuals who are crippled and can assist them with completing their work and carry on with an existence of freedom.

It additionally helps organizations themselves, huge or little. The brokers can promote for less cash, or in any event, free of charge on the off chance that one realizes how to do it well. Items can frequently circulate around the web with no cash being put resources into advertising. It helps private companies significantly and assists them with getting foothold.

The Problem With Digital Marketing

One fundamental issue with computerized advertising is information mining. No standards or laws have been set up to control the purchasing of clients’ information. It is utilized so much that it has been said that the client has become an item.

It is spoken as a fear inspired notion that we are being spied upon. In any case, that isn’t a long way from reality. Previous workers of Google, Twitter, Instagram, Facebook, and so on, have discussed how much information is put away by sites of clients that utilization web-based media locales. This data is offered to advertisers so they can target explicit crowds with their items. These destinations are intended to keep the individual returning and drawing in with the locales. Practically like a compulsion. Evidence of this is how much the paces of web based shopping expanded during the lockdown. This implies that online media is perilous and has gotten in excess of a device.

End of Digital Marketing Article

Computerized promoting significantly helps all organizations, of all shapes and sizes, take off. It is essential nowadays and even assists with the business issue. This type of advertising is the way one can exploit innovation and further their business. However, it is additionally urgent for clients to be cautious about what data is put out on the web to remain safe. There should be an equilibrium of both, and organizations ought to be burdened on the measure of information they have.

Where To Invest Money?

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Investing money has become very popular and more common nowadays since it sustains our future. There are innumerous ways through which we can invest money

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Stock Market

Stock market is one of the most blooming field for investing money nowadays. You buy a number of shares of a company at a particular price at that time and if the company profits, the price of the shares rise and you can sell them and earn profit. There are risks involved in it since the company might go in loss. Therefore it becomes risky especially when you invest hefty amount.

Cryptocurrency

Cryptocurrencies are one of the newest forms of investing money. They are digital currencies that allow people to send and receive funds without using a third party. Although there are more than 2,000 different cryptocurrencies in existence, Bitcoin is the most well-known, and carries the largest value. Their values can change in a similar way the stock market works.

Gold

It is an older form of an investment which purely depends on the supply demand. Therefore if the demand is more, its price will go up whereas if there is less demand the prices fall. Therefore it is wise to invest in gold only when the prices steeps down.

Real Estate

This type of investment requires hefty amount of money which involves buying properties at lesser rates and when the housing market shoots up, sell at higher rates. It is one of the most safest long term investment.

Mutual Funds

A mutual fund is a type of investment vehicle consisting of a portfolio of stocks, bonds, or other securities. Liquidity is high and tenor is open ended. You invest an amount into the mutual fund, and the fund will buy and sell stocks on your behalf. You’ll pay an annual fee for this.

Fixed Deposit

It is a traditional and safest form of investment that provides a relatively higher rate of interest as compared to savings account. It is very beneficial during long term investments.

Is It Necessary To Leave An Impact In Business?

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

– Anita Roddick

When we begin a business, we surely do have a target audience in mind be it local business or a huge global company. Let us consider an example of a local business here, like the sale of school wear which would include children as your target audience in the age group 6 to 14. On the basis of this data, you abide by the norms of a particular school which specifies a dress code which you consider during sales.

However, if your business is concerned with random clothes for children, then you have the freedom to analyze the patterns and designs modern children would prefer. You would understand the current market trends with which today’s children flow. In short, you will try to delve into the psychology of young minds through various mediums be it surveying, interviewing some children in person, or market researching that is checking out your competitors and observing the ways they receive traffic!

Why do you do all this? Perhaps the common answer would be to sell your commodities. But before that, an important step is usually missed out- Impact! We do say that by advertising our services people would purchase our goods but the chain includes another element. Advertising – Impact – Purchase!

There are times when even after advertising their services people aren’t satisfied with the results. That is because your services haven’t left that deep an impact on the audience. With impact comes value. Let us consider our own psychology. When do we really appreciate a service and go for it? Is it just because of its attractive advertisement? No. Only when the service seems beneficial and leaves a positive impact on our minds, do we value it and decide to try it out. That is exactly why, every business tries to prove its genuineness in business so as to leave a good impression on the mob out there!

Leaving an impact means getting into the depths of human psychology and the current market needs. Checking reviews of your competitors and coming up with services which they couldn’t, can create a good influence. So, one can say that uniqueness and impact go hand in hand. However, human psychology as an element is added in the chain. Of course, you can create a unique service but what good is it, if it can’t satisfy one’s desires? A point to remember is that, services leave an impact when more desires of people are met. However, later customer satisfaction too matters, that is the way you treat your customers. That would determine the quality of your services which would be the aftermath. Impact however, is significant in compelling people to approach you through your creative banners all over social media! Impact puts your advertisement to action! Its’ a mini but extremely effective call to action!

Some businesses still work but they receive fewer customers who would be interested, which means that partial psychology has been taken into consideration here. One must usually go for a generalized preference on part of people instead of delving into a portion of it, to gain a good surplus! For instance, a shop selling real gemstones may receive partial response while a shop manufacturing rings with gemstones would definitely appeal to the mob because it adds value and utility to the product.

Limitations and restrictions in services that cover a specific area or gender of the society may not receive that good a response. For instance, a Men’s wear shop will fetch limited customers as opposed to a Unisex clothing shop, won’t it? Absence of limitations or restrictions too leaves a positive impact on the audience.

A Shopping Center is a perfect example of diversity in choices because it offers no restrictions! Various shops sell varied items that grab people’s attention which is the reason malls are always crowded!

Thus, Impact and Value get along well together. They are inseparable and besties forever! When we value something, it definitely has impacted us somewhere in our mind which is forcing us to try that particular service or product out! Thus, the responsibility of a business owner is to arouse this attraction towards a particular service or product in the minds of potential customers by following the given chain:

Consider Human Psychology- Introduce The Service- Effective Advertisement- Leave A Positive Impact (which eventually creates Value)- Have A Successful Sale!

Brief steps for innovation in the era of E-commerce

As the Economist Joseph Schumpeter said Entrepreneurs can’t sit idle and try to innovate. They are the people who have an uncanny sense of using the resources from less productive use to more productive use. They are the ones who do Value creation, this is what we call innovation.

E-commerce belongs to this generation and Technology is irreversible; no one can hold it back and only curiosity won’t help us. Research activity is also needed. Scientific knowledge is essential (supported). Research is also supplemented by Developmental activities (R&D), closer to practical uses.

The Technological Innovation world involves product and process development activities (converted into manifestation forms). Then it transcends to the market/people with practical uses. Invention and discoveries constitute the technology world/innovation world- product process- market development activities (Administrative capabilities needed as well).

This all has to be assembled holistically and make the tech happen/forward driven with innovation. Business world needs tech entrepreneurship and administrative skills.

We have to question what value the tech will bring to our product. Simple innovation without value creation cannot create Blue Ocean/has no meaning.

Technological importance means the value that the technology brings to a product/potential product

We have to ensure not to bring value to other products in the competition. We need technological positioning. Frontier-ending R&D investment is needed to compete with the rival companies that are deeply entrenched in technology. Keep competitive parity is not an advantage.  

A technology portfolio consists of- Bet, Draw, Cash, and Fold

Regime of Appropriability

Is the effectiveness of legal mechanisms of protection of technology, Patents, copyrights, trade secrets, tacit knowledge, and codified knowledge.

Process innovation can’t be protected by patents.

Codified knowledge is very prone to industrial espionage, in other words, Hiring people from other companies. The regime of appropriability can be from high to low depending on the technology. E.g. KFC spice formula (easy to safeguard) or a new search algorithm (hard to seep safe).

Any innovation passes through two stages-

Pre Paradigm and Paradigm stage

Pre Paradigm is when a technology is in the process of innovation. Every innovation goes through this stage when it remains in the domain of the innovators and scientists.

In the Paradigm stage product designs are fluid and the manufacturing process is loosely organized whereas in the Paradigm stage less uncertainty for the design emerges and a final design emerges. The focus is now on process design.

Our objective is to transit from the pre paradigm stage to the paradigm stage as fast as possible. Successful transit of tech to practical use is called commercialization and has to be ensured with another set of capabilities called complementary assets.

The tinkering or invention needs to be followed by research and then a complimentary stage in development. Entrepreneurs have to ensure that complementary assets have to be built around innovation to be successful. Innovators need to have certain complementary assets which are not generic (highly specialized).

There is a third category of assets called Co specialized. These assets have a bilateral dependence. These assets have no other use other than their intended use. E.g.: A spacecraft manufacturing facility.

Many innovators fail and succumb and they don’t have the complementary assets. To counter that, entrepreneurs can do collaborative strategy by collaborating with partners with complementary assets. It should exclude the possibility of any other collaboration.  

Technology has to be adopted by people otherwise, it has no meaning. Early adopters need to leverage by patronizing the products. This gives way to the early majority who are more market-orientated. If they are satisfied they give way to the late majority. This transition will secure our position in the market.

But there is a catch, when technology falls between the transition space of early adopters and the early majority. This is known as ‘Chasm’. This change in emphasis poses a problem for innovating firms since incumbents are often much better equipped to meet the desire for complete products and low-risk purchases,and once you fall into this space. It gets really difficult to get out of it. A tornado (another group of people) is needed to take it out of the chasm and hit it into the mainstream.

E-commerce implementation can have two strategies:

Bottom-up approach and Top-down approach

Introduction of Ecommerce has complemented traditional business. This has also made traditional businesses more competitive.

Top-down approach implementation is preferred on a large scale and national level but when it comes to administrative (meeting the requirements of civil services), local trade and commerce services are suited to have a bottom-up approach.

Digital infrastructure is essential for making e-commerce successful. Cradle to grave digital identity is emerging as the new measure to the unique identification of people.

Common service center: Helps in providing e-Services to rural and remote locations where availability of computers and Internet is negligible or mostly absent. With the help of Interoperability and common information center data and information can be accessed at any location.

Mobile banking is another approach that is also increasing its proliferation.  But it’s still in its nascent stages.

Another concept that is emerging is Cashless transactions where all the POS and banking services can be attained remotely. Although the security issue remains which has to be taken care of by a central agency (Government).

One of the most important things to consider is Digital literacy. A certain amount of literacy is needed for availing all these digital infrastructure and access. For a widespread utilization of digital services, we have to ensure that more people are digitally literate.

We also have to keep in mind that common support ICT infrastructure and adequate private and public partnership will help to make these services more efficient and better.  With the help of aforementioned knowledge, an E-commerce can certainly endure in the realm of digital world.

References:

https://www.reed.edu/economics/parker/f10/201/cases/appropriability.html

https://smallbusiness.chron.com/stages-paradigm-shift-organization-78904.html

How To Be A Customer Pleaser?

“Business is all about putting oneself in the customer’s shoes!”

– The Laconic Writer

A New Customer is like an Angel who visits you with Nectar (Money) 😉 However, these Angels lend you their time when they consider the conditions with you and your company as comfortable and trustworthy. In short, these Angels need to be pleased just as we devote our time in prayers pleasing the lord so that he would fetch us some customers. Your prayers are answered because we will be revealing the ways of pleasing your customers and making them approach you. After reading this, you should gain some confidence in effective customer satisfaction services.

Customers approach you through two possible ways: Either they read about your services and felt tempted to try you out or they were told about your impeccable quality of services and thus, this good feedback made them trust you. The former case needs more creativity because in that vast section of content, you want your advertisement to be noticed, either through digital or print medium. Thus, you may have to work on uniqueness to stand out. The way you present your ad matters a lot. Use beautiful and stunning colours in case of print medium while digital medium would demand creativity in the message imparted. The latter case however, includes good customer service and high quality delivery of the same which would incline the customer towards you and force them to generate sweet words regarding your services to others. In the process, you not only get a regular customer but also an appreciating puppet! In short, customer pleasing is all about standing out and being on top of the competition. This is the first stage of customer pleasing before they enter and alight on this journey with you.

Moving to, after they get aboard and select you as their messiah over all other brands. An important point here is, that a business owner mustn’t take regular customers for granted. Just because they visit you almost every time, their importance in your company shouldn’t diminish. Most of the times, people tend to pay more attention to the newly arriving set of customers instead of the regular ones and thus, lose them in the process which isn’t a smart move. Also, since they are your family customers by now, make sure that you treat them with discounts and interesting attractions in an attempt to show that they matter. It is because these regular customers can scatter golden gossiping words that could uphold your company and its services. Regular customers should be your priority because they are responsible in fetching you a fresh set of customers. Attend them first and be extremely courteous to them so that they can, with the power of words, fetch you more regular customers. Of course, making regular customers requires that perfect attitude which should pass right through their hearts.

Interact more with customers so that they don’t feel left out and ignored. However, interact with patience and love so that they don’t get offended with your remarks while leaving with a bad impression which too, with the power of feedbacks, could ruin your business. So, remember to take careful steps in business.

Business is all about being friendly and honey coated! Dip your words in honey and sugar syrup before opening your mouth. Be lenient and patient when it comes to disclosing your services because customers sometimes tend to simply inquire without purchasing. However, a businessman shouldn’t have that myopic perspective of entertaining customers who would make a purchase and ignoring the ones who won’t. As stated earlier, every type of customer is important and shouldn’t be taken for granted because the customer may be testing your patience and estimating the quality of your services through your behavior. At times during such, patience is the key to success.

Introduce attractions like giveaways, buy 1 get 1 free offers, sales, discount coupons, lucky draw competitions, limited period offers etc. to grab attention of your customers. However, remember to set a reasonable rate of your products and services when pricing so as to make it seem appealing. When beginning your business, remember to have economical pricing since you need customers to start with, and after gradually experiencing a hike in the same, slowly but steadily increase the prices at a turtle’s pace. You don’t want to annoy your regular customers with inflation! 50 pounds shouldn’t escalate to 60 pounds in one go! 50 pounds should be increased to 52 pounds in two months and then gradually reach 60 till the end of the year. In fact, that’s what I would do. This is a great strategy to avoid terrified and annoyed customers whom we don’t intend to lose. Nobody wants a downfall after all and the customers too would understand that a hike in prices is obvious by the end of the year! So, be strategic and smart working when it comes to business.

In short, Business is all about honey coated words, excellent customer service, using attractions and benefits to show that customers matter, maintaining good interaction, and possessing the uniqueness to stand out!

Thank You For Reading!

Entrepreneur

The word entrepreneur has its origin in the French language. It refers to the organiser of musical or other entertainments. An entrepreneur is one who organises, manages, and assumes the risks of an enterprise. An entrepreneur visualises a business, takes bold steps to establish undertaking, coordinates the various factors of production and gives it a start.Entrepreneurs are the owners of the business Who Contribute the capital and bear the risk of uncertainties in business life. Entrepreneur is action – oriented and highly motivated. He has the ability to evaluate business opportunities, to gather the necessary resources to take advantage of them and to initiate appropriate action to ensure success. Entrepreneur is associated with innovations.He is the main factor of production. Entrepreneur takes decision regarding what to produce, how to produce, where to produce and for whom to produce. He mobilises other factors of production namely, land, labour, capital, organisation and initiates production process. He is responsible for both the profit or the loss. In India, Birla, Tata, Modi are big entrepreneurs.

Many people dream of becoming entrepreneurs someday. But it made me realize that there other factors that needs to be taken into consideration. We need to ask ourselves are we ready to take the challenge to the outside world. Not everyone have the vision, innovation and creativity to become an entrepreneur. The individual must have a positive attitude and accept the responsibility, have discipline to meet their goals, and take action when the opportunity presents itself. Many prefer a job security and rely on a weekly paycheck, while entrepreneurs will take risks and doesn ‘t have that luxury to know the amount of their income.

Starting your own business can be exciting and it can become a well- rewarded experience. Being your own business includes great benefits,
Businesses trying to survive the current economic crisis need to pursue competitive advantages and empower them. Competitive advantage results from matching core competencies to the opportunities. The entrepreneur that I interviewed uses her experience, quality, consistency and overall learned what the customers really need and demand. Jane’s skills and experience enable her to respond faster to market changes. Jane has remarkable negotiation and sales skills that make her a most competitive in the market. There are also questions that you need to ask yourself to determine if you are ready to take the next step. Are you able to think of new ideas? Can you imagine new ways of solving problems? Entrepreneurs should think creatively. If you have ideas learn how take advantage of new opportunities. Be your own boss also means that you are responsible for making difficult decisions. The business world involves uncertainty. Do you avoid the uncertainty in life at all costs? If so, owning your own business is not the best.

Crowdfunding and How it works?

Crowd Funding dates back to 1713 when Alexander Pope united his subscribers to find the translation of Homer’s Iliad into English. He had promised to include the 750 donors’ names in the book in exchange for two gold guineas.

The Internet has modernized crowdfunding by connecting people in search of funds with the general public. Crowd funding is generally defined as the collective – ‘Crowd pooling funds’ to support a specific project or an organization. Crowd fund serves as an alternative source of capital to support a wide range of ideas and ventures. Crowd funding can also be a great way to fund ideas and it can also be a great way for new businesses to get some funding in the initial stages.

An entity or individual raising funds through crowd funding typically seeks small individual contributions from a large number of people. Crowdfunding campaigns have a specified target amount to be raised. It can also be a goal and an identified use of those goals.

The entrepreneur of the company usually offers donors non monetary goods in return for their donation. The reward is personal satisfaction. This makes crowd funding a very efficient and cost effective method to raise money. Some of the most popular platforms for crowdfunding are Kickstarter and Indiegogo.

But we also have to realize that not all the companies or entrepreneurs are successful in funding their campaign. The majority of the campaigns fail. They usually fail to hit their financial targets. Kickstarter’s success rate sits around 38%.

The ways to Endure a successful campaign

One of the ways to ensure a successful crowdfunding is when the entrepreneur defines the objective of their campaign. They also need to factor in how much money is being spent, thus consideration of the costs is also very critical. The entrepreneur also has to be content creator and talk with experts to improve upon the product or the idea. Wise use Networking is also very important to increase the reach of the campaign.

The different types of crowdfunding are:

Donation based crowdfunding

Donation based crowdfunding involves amassing high amounts of donations without needing to provide the investors with anything in return. It is usually used for charities and NGOs.

Rewards based crowdfunding

Rewards-based might seem similar to Donation based crowdfunding but there are key differences that make it one of the most popular forms of crowdfunding. This form of crowd funding is also the most feasible to startups to utilize. One of the main differences is that investors are provided with different tiers of rewards which directly correspond with the numerous wage pledges.

Equity based crowdfunding

This form of crowd funding is increasingly getting very popular among startups. One of the primary reasons is that startups are usually short of money and by providing investors with shares in their company can be a great way to raise funds rapidly.

Royalty based crowdfunding

It is a type of crowd funding that gives its backers a smaller percentage of the revenue that’s gained once the venture or project becomes successful and starts to generate money. One big difference between Equity based funding and this one is that backers will only get royalties based on sales that are made from the product they invested in.

Loan or debt based crowdfunding

This form of crowd funding is beneficial for the owners of the company because they do not need to give shares and royalty. Instead this is more similar to a typical loan where the project initiator has to repay the amount within a certain period of time. It can also be used to raise a comparatively large amount of money.

References:

How Content Writing helps grow your business .

Haven’t you always been fascinated by those catchy caricatures and witty slogans by companies like Amul and Zomato? Everyday when I pick up the newspaper, the first thing that I make sure to read is the Amul advertisement. I’m not going to lie but I have always admired how they make those with subtle touch of wittiness , the recent trends and also the love of their brand.

Whether it’s a small caricature or a slogan or short articles ; a company’s strategy towards it’s content writing has always worked. How you ask ? Well for starters , I always buy the Amul products , not only because they have this unmatchable quality, but also the way they use their content to market their products and also keep their customers up to date with their accomplishments.

Scoopwhoop, The Quint ; are very popular names right now. I agree that the basic agenda of these companies is content creation, but the way they have build up a blended marketing strategy; has really helped their business evolve. And most importantly , because of their trusted content, many popular brands and organisations join hands with them to get the right exposure in the market . And believe it or not , it really helps!

Creative Content Writing Service - Creative Copywriting Service IT / Technology Services from New Delhi

Let’s talk about why should a company really invest in its content writing program.

1.Helps put your company on the radar – With regular update regarding the company’s status and also a bit of attention paid to the other relevant issues , people are sure to be talking about it. And this helps put your company on the map.

2.Helps increase the consumer base- When you can very effectively tell the audience about your products and solve all their queries, the customer base is sure to expand. Clearly and effectively mentioning the details about the products and any other related things worth noting, really helps build a relationship of trust between the company and the customer.

3.Words can surely make or break the game– It really boosts the marketing strategy of the company. Many companies approach content writers to pen down their achievements and aspirations that can be imprinted into readers’ minds.

4.Boosts search engine rankings. – Also when your content grabs the public eye, people can’t help but know more about the business and their story. And this will surely shoot those search engine rankings right through the roof.

5.Helps the company become more socially inclusive-It’s the 21st century and it’s more than important to have a voice that to for the right cause.Companies and organisations that keep themselves updated with the recent issues and actively put forth their stand , surely earn the respect of their customers. They can constantly update their websites , social media handles with short but powerful articles to tell people that their customers and their rights matter to them the most . This really helps in building a very healthy relationship between the two.

Netflix and Amazon also evolved with their growing consumer base with help of brilliant content marketing through those catchy slogans or sweet anecdotes. Words really matter, especially when you’re using them to pitch for your brand.

Brown history recently became number 1 Instagram handle for South Asian stories. Now this page further helps the brands connected with it to grow effectively.

Many content writing companies in India have understood the importance of words and are making sure that they put them into use wisely. Companies have to understand that their blogs, posts really impact people. Hence they need to be careful with the kind of information they want to be endorsing.

Having a great rapport with the customers through words – sounds like a very beautiful and effective plan.

4 MUST READ BOOKS TO START YOUR OWN STARTUP

1. ZERO TO ONE

Zero to One presents at once an optimistic view of the future of progress in American and a new way of thinking about innovation. It starts by learning to ask the question that lead you to find value in unexpected places.

2. THE LEAN STARTUP

Rather than wasting time creating elaborate  business plans, the lean startup offers entrepreneurs- in companies of all sizes – a way to test their vision continuously, to adopt and adjust before its too late. The author provides scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

3. THE FOUNDERS DILEMMAS

The founder dilemmas draws on the inside stories of founders like EVAN WILLIAMS of twitter and TIM WESTERGREN of Pandora, while mining quantitative data on almost ten thousand founders.

People problems are the leading cause of failure in startups. This book offers solutions.

4. HOOKED

The author of this book provides practical insights to create user habits that stick , actionable steps for building products people love, fascinating examples from the iPhone to Twitter, Pinterest to Bible app, and many other habit forming products.

QUESTIONS YOU NEED TO AS YOURSELF BEFORE STARTING A BUSINESS

1. Why are you starting the business?

First of all defining the why behind what you are doing is most important, If you aren’t clear about why you are doing what you are doing then its better to quitting that thing.


2. What value are you going to add in other peoples life?

Ask yourself whether you are going to add value to other peoples life, whether you are going to bring comfort in others life. If the answer is yes, then definitely your business will sustain in the market.

3. How well are you mentally prepared to start the business?

For starting a business you need to be mentally strong enough. Running a business includes a lot of problem solving tasks, pressure ,bear losses, patience. Therefore you need to be mentally strong enough to handle all such situations.

4. Is there any easier way ?

Most entrepreneurs think if the problem is hard then there should be a complicated solution to the complicated problem but if your are creating any product then always think how you can make it more easier for its end consumers.

5. Is it really worth it ?

Ask yourself that it is actually worth it doing this particular thing because you are going to spend a lot of time on that thing, I know you can’t predict this too early but being realistic is more important that being optimistic.

Twitter vs Instagram. What’s better for business?

Before we get into the details about marketing on Twitter and Instagram, let us learn quickly about some of the key features of both Twitter as well as Instagram.
Twitter was launched in 2006 whereas Instagram was founded in 2010. As of 2020, there are 1.3 billion twitter accounts out of which only 330 million are monthly active users globally whereas there are 1.2 billion Instagram accounts out of which 1 billion are monthly active users globally.


About 293 million Instagram users are aged between 15 and 24 and 338 million users are aged between 25 and 34. Talking about Twitter, 80% of its global population is below 50 years old. Twitter ranks slightly behind Instagram when it comes to users 60+ users.

When it comes to the worldwide gender split, about 51% of Instagram users are female and 49% are male and when we talk about Twitter 62% are male and 38% are female. 85% of India’s Twitter audience is male, ranking the country third highest for male-to-female ratio.

With the help of the above graphs, we come to know that Laos has highest female ratio when it comes to Instagram and for Twitter its Philippines with highest female ratio.

1. USER ENGAGEMENT REACH

One of the commonality between Instagram and Twitter is that maximum of their active users are aged between 18 and 29. And if a business is looking for a young audience, then surely it has to select both Instagram and Twitter.
From the above two graphs, it is quite evident that user traffic is much higher on Instagram than any other platform.
However, it is important to note that maximum Twitter users are inactive and Instagram users are mostly active with over 500 million people using Instagram daily whereas only 330 million Twitter users are active monthly. So if a new business wants to enter the market and wants easy and quick promotion, Instagram is a better option any day.

2. Sales

Instagram has separate business profiles specifically for collaborations and business deals. Email, contact number can be directly attached on profiles whereas same does not happen with Twitter.
Another important characteristic where Instagram leads over Twitter is its “Trackable” feature. Sales and Leads can be tracked through Instagram Advertisements and hence we can see clear Return on Investment.

According to Shopify, an e-commerce platform, average price tag for a sale referred from Instagram is $65 and it is $55 for Facebook and $46 for Twitter.
With Instagram settings, we can link our profile to other social media accounts such as Facebook and Twitter but the same is not possible with Twitter and this can indirectly help in increasing sales.

Instagram being a more visual platform with variety of formats available is doing better than Twitter in driving sales.
In the graph below, it is found that traffic on Instagram is more than Twitter. So it is obvious, Instagram is ahead of Twitter when it comes to generating sales.

It is also important to note that Sales on social media platforms also depend on the country and the business field one is in.
After analysing the below three graphs, we will be able to understand that it is better to avoid using any of these applications for our business if our target audience is not into these fields and countries.

3) Return on Investment

Providing a link on our Instagram bio can fetch a lot of traffic and doing the same on our Tweets would also increase our traffic. Making good investment on Instagram sponsor advertisements and Twitter advertisement also increases our user traffic dramatically as Twitter shows our advertisements on “TRENDS” while Instagram shows our advertisements on stories.
Mostly, influencers prefer Instagram over any other platform since it is easy to handle and even users like Instagram posts as compared to other formats. And at the end all a business wants to do is to increase sales and earn profits. This is possible more on Instagram due to its unique yet diverse formats, high user engagement and efficient promotional techniques, so definitely ROI is bound to be more in Instagram than on Twitter.

Also, as mentioned before, Instagram Business profiles provide each and every detail about insights, engagements, and sales and as a result it gives better information regarding ROI in comparison to Twitter.
Two examples of Sales Tracking, User Enagagement and ROI information are given below.

Conclusion: Both Instagram and Twitter are doing well when it comes to marketing strategy and business. If we talk about situation half a decade ago, Twitter was leading but in 2020, Instagram is unbeatable winner.
Growth of the business also depends on the industry, for example fashion industry will do better on Instagram while News Industry will do better on Twitter.

4 Steps to Business Analysis Certification

Business analysis is a rapidly growing field, and many professionals wonder ‘how do I become certified’? Or how to become a business analyst? Certified business analysis professionals are in-demand. Certifications from the International Institute of Business Analysis (IIBA®) and others are globally recognized and help grow your career in business analysis. From entry-level to the more advanced CBAP, and even specialized areas like cybersecurity, certification in business analysis are worth getting to maximize your BA career potential. There are many portals through which you can get CBAP certification after completing training.
Step 1:
Choose Your Certification
The core certification program consists of three levels, ECBA™, CCBA®, and CBAP® spanning from entry-level knowledge to expert-level of business analysis. Determine which level matches your interest, experience, and career goals to see which certification is best for you.
Once you choose your certification, these certifications require professional development hours and other goals to be logged before you can register for the exam. 
Select the badge below for more details on each individual certification or browse all certifications.
Step 2:
Learn About Your Certification Exam
Before you start preparing for your business analysis certification, ensure you understand the basics of what’s on the exam. Review the exam competencies, exam blueprint, and sample questions to see what’s covered and the type of questions that will be asked. While the same exact questions will not be on your exam, these sample questions will give you an understanding of what to expect on the certification exam.
Be sure to check out the exam information page for guidelines on all our certification exams and click on the certification badge below for each of the exam blueprints and sample questions.
Step 3:
Begin Preparing for Your Exam
Review the standards or bodies of knowledge that align with your certification. 
IIBA endorses training providers globally to support the ongoing professional development of business analysis professionals. All CBaP endorsed training is aligned with best-practice standards including the Guide for our core certifications and these providers offer comprehensive courses designed to prepare you for your certification exam.
Step 4:
Register and Take Your Certification Exam
When you have acquired the skills and knowledge required for your desired certification, it’s time to take the exam. For the core certifications, start by paying the application and exam fees. For the specialized certifications just purchase the exam fee to get started. Then, you will begin the process of registering and scheduling your exam.
Congratulations!
You Are Now Certified.
You did it! You earned your business analysis certification! You have joined a community of more than 16,000 business analysis professionals worldwide. You’ve achieved a globally recognized certification that will help you advance in your business analysis career.
Now, it’s time to show the world you mean business. Showcase your expertise with your digital badge. Share and validate your certification achievements digitally your social media platforms and more!
Taking Flight With Business Analysis Certification
Develop Your Business Analysis Career
It’s important for you to know what your options are and pursue opportunities for experience, training, and certification that will take you to where you want to go.
PROFESSIONAL GROWTH STARTS HERE 
Business Analysis Specialization
Business analysis professionals come from many different backgrounds and fulfill different needs to deliver the best business outcome for their organization. Find the resources you need for best practices and specializations relevant to business analysis in today’s transformative world.
Business Analysis Resources
A curated body of knowledge dedicated to advancing your career in business analysis to create better business outcomes for your organization.

Advantages of Online Business

With the development and growth of technology in today’s world, people go for much easier and faster ways to do absolutely anything. Nowadays everything can be easily done with just some clicks here and there. From paying your bills to shopping for your birthday, from wanting to eat a small burger to planning a huge party, almost every single thing is possible online. 

Do you want an Android mobile phone, or do you want a flight ticket to go meet your family? Name it and you got it. Are you still stuck in your mind thinking “Should I start a business online?” If yes, then go nowhere else. We are here to clear your doubts about it and persuade you to just go for it. So yes, you should do business online. Now let’s see why. 

Why Should You Do Business Online? 

We will tell you all about why to start a business online. We are going to shoot you some persuasive points to start a business online. 

  1. Extremely inexpensive

When starting it will be a little expensive but just to fuel the process. Once you have started an online store or maybe an online blog, then you just need a website with a domain name and your business will take off in no time.

  1. Flexibility of time

Depending on the type of online business you wish to start, you will have the flexibility of time and work. You can choose what time of the day you want to work. But this does not mean you relax all the time thinking it is going well. You need to work according to what your business requires. But you can do that at your own convenient time.

  1. Choose your location

In an online business, you are not forced to sit at a desk all the time. You can work from the comfort of your home. You don’t need to spend hours daily stuck in traffic to reach your office or you don’t need to ask for a weekend off to go for a trip with your family. You have the freedom to choose from where you want to work.

  1. Huge income and growth potential

Before starting an online business you should know that your income won’t be defined by the number of hours you work. It solely depends on the amount of progress and productivity of your work. Try to work on the important parts and reduce your time of work. The main focus should be on consistency. Unlike those 9 to 5 office jobs, online business runs even when you relax for some time.

Photo by Michael Burrows on Pexels.com
  1. In action all the time

Online businesses can run all 24 hours a day, 7 days a week. It does not require you always hovering over your screen to work all the time. Keep track of what important is going on and relax for a bit. It provides the owner, flexibility in how they want to work.

  1. Outsourcing your work

As you grow in your online business, begin to earn some money you can start to outsource your work to other contractors or hire them. You can also hire some employees to help you ahead in your journey. Outsourcing work does not cost a lot of money instead it helps you grow your business more and at significantly higher levels.

  1. Focus on important things

One of the most useful perks of starting a business online is that it allows you to focus on the most important aspects of your life rather than just working 24/7. You can build a platform for yourself by sharing your information and ideas with like-minded people. You can spend quality time with your friends and family. You can also guide other individuals thinking of starting an online business too.

  1. Creates long term financial security

An online business that you started just as an experiment of a new thing, can be grown to become a stable, well-established business in the market. It can become your main source of revenue as well. It will provide you with financial security for a longer period than you expected. And not just one, you can add more businesses along the way.

  1. Less overhead and financial commitment

To start a business, people usually take loans, property leases are signed, and what not is done to start the business. But the advantage of online business is that it requires a less overhead and financial commitment. This is also a great path for young entrepreneurs to chase their passion and find stability at a young age.

  1.  Easy to excel

 It has become much easier to be successful in online businesses than it is in others. There is much scope in many different types of businesses around the world. 

There, you have it. You have now got all the motivation you need to start an online business. Make sure to keep these points in mind whenever you have doubts about starting an online business. Hope we threw away the question from your mind. Now, what do you say? Should you start a business online? We hope you got the correct answer. Yes, go for it!

Top 10 Internet Companies in the World (Part 2)

5) Alibaba: Alibaba.com is a Chinese multinational technology company specializing in e-commerce, retail, internet, and technology. Its initial public offering (IPO) became the world’s largest IPO ever.  They enable businesses to transform the way they market, sell and operate and improve their efficiencies. They also provide the technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of new technology to engage with their users and customers and operate more efficiently. It is based in Hangzhou, China and was founded in 1999 by Jack Ma. The current CEO is Daniel Zhang. The e-commerce giant had a market cap of $581 billion on June 30, 2020. In 2019, Alibaba’s revenue amounted to $56.15 billion.

4) Tencent: Tencent Holdings is a Chinese multinational technology conglomerate holding company. They globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology. It is well known for its apps, online games, advertising, and messaging services like WeChat. It is headquartered in Shenzhen, China and was founded in 1998 by Ma Huateng, Zhang Zhidong and Chen Yidan. Huateng is still the CEO. On June 30, 2020 Tencent had a market cap of $614.68 billion and its 2019 revenue amounted to $56.6 billion.

3) Facebook: Facebook is the world’s most popular social networking site according to NASDAQ. They build technologies that help people connect with friends and family, find communities, and grow businesses. They also own WhatsApp, Instagram, Oculus and Onavo. It is based in Menlo Park, California and was founded in 2004 by Mark Zuckerberg, who is also the CEO. It had a market cap of $647.15 on June 30, 2020 and reported a total revenue of $70.7 billion in 2019.

2) Alphabet: Alphabet Inc. is an American multinational conglomerate and is the parent company of the multinational technology giant, Google. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. It was founded by Larry Page and Sergey Brin and is now headquartered in Mountain View, California. Alphabet’s current CEO is Sundar Pichai. Google had a market cap of $964.51 billion on June 30, 2020 and reported total revenue as $161.86 billion in 2019.

1) Amazon: Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is one of the Big Five companies in the U.S. information technology industry. The company has been referred to as “one of the most influential economic and cultural forces in the world”, as well as the world’s most valuable brand. It was founded in 1994 by Jeff Bezos and is headquartered in Seattle. Amazon’s current CEO is Andy Jassy. It had a market cap of $1.38 trillion on June 30, 2020. In 2019, it reported $280.52 billion in revenue.