Chess – the game that spanned millennia

Chess, a brilliant pass time to hone and develop out mental acumen, has been in our lives for more than a millennium. Chess is a two-player strategy board game played on a checkered board with 64 squares arranged in an 8×8 grid. Played by millions of people worldwide. However, it was not always the same kind of game that it is now, it has evolved immensely from the time that it was made. Over roughly one and a half millennia of its existence, chess has become a tool of military strategy, a metaphor for human affairs and a benchmark of genius. While our earliest records of chess are from the 7th century, legend has it that it was actually originated at sometime in the 6th century. So how did it start and evolve to the game enjoyed by so many today.

Photo by George Becker on Pexels.com

Supposedly when the youngest prince of the Gupta empire was killed in battle, his brother devised a way to represent the scene to his grieving mother. Set on an 8×8 ashtapada board used for other popular pastimes, a new game emerged with two new features, different rules for moving different pieces on the board and a single king whose fate decided the outcome of the game. The game originally called chaturanga, a Sanskrit word for four divisions was soon popularised and spread to Sassanid Persia and acquired its current name and terminology – “chess” derived from “shah” meaning “king” and “checkmate” from “shah mat” which means “the king is helpless”. After the 7th century Islamic conquest of Persia, chess got introduced to the Arab world. Thus, transcending its role as a tactical simulation and becoming a rich source of poetic imagery. Diplomats and courtiers used chess terms to describe political power, even ruling caliphs became avid players and historian al-Mas’udi considered the game a testament to human free will compared to the games of chance. Medieval trade along the silk road carried the game to east and south east Asia, where many local variants developed. In china, chess pieces were placed at intersections of board squares rather than inside them as in the native strategy game of Go. In the Mongol times, chess saw an 11×10 board with safe square called citadels while in japan shogi developed where captured pieces could be used by an opposing player. But it was really in Europe that the game acquired its modern form. By 1000 AD, the game had become a part of courtly education with chess becoming an allegory for different classes with different functions. At the same time church remained suspicious of games. Moralists cautioned against devoting too much time to it with chess even briefly being banned in France. Yet the game proliferated and the 15th century saw it cohering into the form we know today. With the enlightenment era, the game moved from royal courts to coffee houses. Chess was now seen as an expression for creativity, encouraging bold moves and dramatic plays. This “romantic” style of play reached its peak in the immortal game of 1851 which is hailed as the most dramatic and game so far.  With the emergence of formal competitive play in the 19th century, it saw the dramatic flair being squashed under the strategic calculation that the era had brought forth. This chess took on a new geopolitical stance with the Soviet Union dominating the rest of the century by devoting great resources to cultivate chess talent. But a player emerged who truly upset the Russian dominance and it wasn’t even human. The IBM computer called Deep blue triumphed over Garry Kasparov in 1997 and hailed the emergence of chess software with AI so advanced as to beat human players with ease.

However, these machines are the products of human ingenuity and the same ingenuity can perhaps help us get out of the apparent checkmate.

Southampton Test:West Indies ,England players take a knee to show solidarity with black lives matter movement.

The international cricket resumed after 117 days due to corona pandemic with all due precautions of safety. In this 117 days world witnessed many challenges besides impact of corona virus, one such major was the brutal killing of George Floyd by a us police officer for using counterfeit money to buy cigarettes. The officer knelt on neck of Floyd for almost 8 minutes, where Floyd pleaded the officer to leave him as he was unable to breathe,but to no mercy from officer he later chocked to death.This was most brutal act and against humanity, many protests were done against the officer and he was even suspended.

This led to disclosure of many incidents of racism ,discrimination on color many cricketers came forward to explain how they had faced such things.

England and West Indies cricketers took a knee to show their solidarity against racism and support the ‘Black Lives Matter’ movement before the start of the first Test of the three-match series here at the Ageas Bowl on Wednesday.

Cricketers take a knee to show solidarity with Black Lives Matter movement

A minute of silence was also observed before the start of play to pay respect to the victims of the coronavirus pandemic and West Indies legend Everton Weekes, who passed away last week at the age of 95.

The Premier League resumed its suspended season in June and all teams have been sending out a strong message to show solidarity with the ‘Black Lives Matter’ movement.All teams have been taking a knee to show their support, while jerseys of all teams have ‘Black Lives Matter’ written on them.

The mathematician who never existed

Mathematics, the scourge to students everywhere, be it high school or colleges. The study of the measurement, properties, and relationships of quantities and sets, using numbers and symbols. Mathematics includes the study of such topics as quantity, structure, space, and change. It has no generally accepted definition. Mathematicians seek and use patterns to formulate new conjectures. One of the most influential mathematicians of all time was Nicolas Bourbaki, who completely revolutionized the field of mathematics. However, when Nicolas Bourbaki applied to the American Mathematical Society in the 1950s, he was already one of the most influential mathematicians of his time. He’d published articles in international journals and his textbooks were required reading. Yet his application was firmly rejected for one simple reason: Nicolas Bourbaki did not exist.

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Bourbaki had published articles in international journals and his textbooks were mandatory reading for any budding mathematician. Two decades before this application, the mathematical world was in complete disarray, many mathematicians had lost their lives in the first word war thus making the field fragmented. Different branches used disparate methodology to pursue their own goals and this lack of a shared mathematical language made it difficult to share and expand work. Thus in 1934, a group of fed up French mathematicians were particularly fed up and started a journey which would change the mathematical field in a way no one had imagined. While studying in the prestigious Ecole normale superieure, they found their books so disjointed that they decided to write a better one. The small group soon took up new member and as the project grew so did their ambition. The result was “Elements de mathematique”, a treatise that sought to create a consistent logical framework unifying all branches of mathematics. The text began with a set of simple axioms – laws and assumptions it would use to build its argument. From there its authors derived more and more complex theorems that corresponded with work done across each field. But to truly reveal common ground, the group needed to identify consistent rules that applied to a wide range of problems. To accomplish this, they gave new, clear definitions to some of the most important mathematical objects, including the Function.  It was believed that functions were like machines an input was given which in turn gave an output. But they sought to think functions as bridges between two groups, which made them formulate logical relationship between their domains. Thus, the group began to define functions by how they mapped elements across domains. This allowed mathematicians to establish logic that could be translated across the function’s domains in both directions. Their systematic approach was in stark contrast to the belief that math was an intuitive science, and an over-dependence on logic constrained creativity. But this rebellious band of scholars gleefully ignored conventional wisdom. They were revolutionizing the field and to mark the occasion they pulled their greatest stunt yet. They published their work under the collective pseudonym of Nicolas Bourbaki. Over the next two decades the publications became standard references and the group took their prank as seriously as work. They gave their Russian reclusive character due diligence, by sending telegrams announcing his “daughter’s wedding” and publicly insulting anyone who doubted his existence. In 1968, when they could no longer maintain the ruse, the group ended the prank in the best possible way, they printed out his obituary full of mathematical puns. Despite his “death”, his legacy lives on today.

Like Aristotle said “No great mind has ever existed without a touch of madness.” And these certainly were geniuses who pulled the greatest scholarly prank ever.

Interesting facts that will surely make you think twice.

In this universe, there are many interesting facts that will blow up our mind and make us think twice about them.As it is said change of subject is rest of mind ,Knowing about interesting facts help us in relieving stress and keep mind updated, as such in this crisis times let us be worry less and tension free and explore some of the interesting facts:

1.It can take a photon 40,000 years to travel from the core of the sun to surface, but only 8 minutes to travel the rest of the way to earth.

2.It would take 1.2 million mosquitoes,each sucking once to completely drain blood of average healthy human.

3.Dead people can get goose bumps (Scary).

4.Kumbh Mela gathering is visible from space.

The 2011 kumbh mela was the largest gathering in world with over 75 million piligrims. The gathering was so huge that it was visible from space.

5.Brain information travels up to an impressive 268 miles per hour speed and its capacity is virtually unlimited.

6.a woman jumped off from 86th floor but wind pushed her back. She survived(wow , wind power).

7.Believe it or not That most of the oxygen on earth doesn’t come from trees. It’s comes from plankton(animal) in the ocean.

8.There isn’t a single bridge across amazon river.

9.Trees can send secret warning signals to other trees about incoming insect attacks (weird but true).

10.400 million years ago ,the earth was covered with mushrooms, that were 8 meters tall !!! (just imagine)

Hope the facts were amazing and made readers amused.

How IPL is making millions & billions of dollors in every single match!!!

Cricket it’s a sport that dates back over 400 years. And as of 2019 is officially played in 104 countries around the world. Cricket’s worldwide fan base is comprised of roughly one billion people in the Indian subcontinent alone makes up 90 percent of those fans. In India, the country adopted a brand new shorter format of the game has drastically cut down on playing time from days to hours. The Indian Premier League or the IPL has only been around for twelve years but it’s fast become one of the most popular and valuable cricket leagues on the planet. The IPL is brand value has nearly doubled in the last five years. In 2018 the league was valued at 6.3 billion dollars. It rakes in and 510 million dollars each year from its broadcasting rights deal making it to only cricket league in the world to crack the top 20 most valuable media rights deals in all of professional sports joining the ranks of the NFL the NBA and MLB.

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So how did the IPL become one the most lucrative cricket leagues on the planet. In India. Cricket is huge. It’s been a staple in Indian sports since the seventeen hundreds. It’s currently the most popular sport in the country. The IPL is one of the richest sports properties in the world. And while the IPL isn’t the only cricket league in India it is the most successful league in the country. The 48 day annual tournament was created in 2007 with the help of the Board of Control for Cricket in India and Indian businessmen Lalit Modi. Even though cricket already had a few pro cricket leagues they wanted to capitalize on the commercial success of 2020. So they modeled the IPL in a similar nature to pro sports in the US.

The IPL was specifically modeled after the likes of the NFL. Which has a decentralized league. meaning that all teams are owned and operated independently. Also similar to the NFL model the IPL is its own league with its own unique structure. There is a separate T20 World Cup where India competes. But that’s different from the IPL. even though matches are all held in India. Team rosters are chock full of top international talent. In 2018, teams spent 94 million dollars to buy 169 players in an auction. up from its 40 million dollars for 66 players in 2017. But what you’ve actually got in the IPL franchises who represent a city a place an industrial heartland and you’ve got the full support of some major entrepreneurs. So rather than let’s say Delhi again. So, you’ve got your IPL franchises based around the cities. I’m not as actually have a massive impact. in terms of global cricket. To make sure the stands are filled with as many IPL fans as possible and to maximize TV viewership. Matches are typically played in the evening and on weekends.

The IPL is a huge moneymaker in India since 2014. The IPL brand valuation has doubled to six point three billion dollars. The reason the IPL has won the largest fan base is for a single sports league in the world. During its opening week of the 2013 season the IPL broke records when 371 million viewers tuned in to watch and by the last week of the tournament a total of 769 million fans watched the 2013 IPL season. The ad revenue generated for that season was over 276 million dollars according to Star India’s managing director. High ratings and ad dollars were a big part of why a major U.S. media companies had their eyes on IPL broadcasting rights. When the IPL launched in 2008. The league issued being your rights to Singapore based sports marketing agency World Sport group. They broadcast an IPO matches on India’s Sony Max TV channel. Under the terms of the 10 year contract World Sport group paid the IPL approximately 1 million dollars per match in its first year for the exclusive broadcasting rights. The overall value of that broadcasting deal was 918 million dollars when the broadcasting deal expired in 2017.

IPL 2020 Team Previews | Indian Premier League | Wisden Cricket

There was a global bidding war for exclusive rights for the IPL. Fox and Sony put in competing bids while Facebook also put its hat in the ring for the 2018-2022 digital rights of the IPL making a 600 million dollar offer. Those TV and digital rights eventually went to Fox the American broadcasters struck a five year 2.5 five billion dollar deal for the global media rights of the IPL. The price per match jumped from 1 million dollars to about 8.47 million dollars per game. For comparison the NFL cost per game is around 22.5 million dollars. The English Premier League is around 13.2 million dollars. The NBA is close to 2 million dollars and the MLB is just 630 thousand dollars per game. Just two years after the ink dried on the Fox IPL deal Disney completed a 71 billion dollar deal for Fox entertainment assets one of the assets that Disney now owns is hot star. The Indian video streaming company in 2019. Streaming service at a global record for the number of people tuning into a life streaming event.

There are 18.6 concurrent viewers watching the IPL final match on the hot star’s website in app. And with that kind of viewership naming rights for the IPL are also huge for the league. Since 2008 the IPO naming rights have changed hands three times from brands DLF to PepsiCo India and finally to Vivo a mobile handset manufacturer in China. Vivo first took over title sponsorship in 2015 and in 2017 Vivo signed a fresh five year deal with the IPL worth approximately 341 million dollars in 2018. The average salary of cricket players in the IPL jumped nearly 30 percent from the year before. All thanks to the massive TV deal signed with Fox in 2017. Before the deal, players across the league had an average salary of 3.9 million dollars but in 2018 the average salary was just over 5 million dollars. And unlike other major sports leagues the IPL season is so short that players have a chance to bank even more cash in the off season.

iplt20.com | UserLogos.org

The IPL takes place in the spring starting at the end of March or early April and continuing through May. That means cricketers have the flexibility to play for other clubs around the world. Take the Mumbai Indians player Kieran Pollard. In 2017 he and more than one million dollars for two months. They play for the Mumbai Indians and IPL in that same year. Pollard had multiple revenue streams from playing for cricket leagues in Australia Bangladesh and South Africa. But just as cricket first spread across the world in the 18th century cricket’s latest form of 2020. Similarly. Taking root across the globe. There’s even a record breaking investment for 2020 league in a country where cricket is even remotely popular, the U.S. In May, 2019, USA Cricket received a 1 billion dollar investment from American cricket enterprises to develop a 2020 league in America. It’s one of the biggest deals for development of domestic cricket in the US and the launch of the league is set to take off in 2021 since the 2020 cricket format was introduced in 2003 and has taken the cricket world by storm. And it doesn’t seem to be slowing down anytime soon.

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The Legacy of Saurav Ganguly.

Sourav Ganguly, the captain credited for putting fire within the belly of Indian cricket, celebrates his 48th birthday today.
‘Dada who is known for his legacy, ‘God of the Off-Side’, ‘King of Comebacks’ — Ganguly has been christened with multiple nicknames by cricket fans, experts and team-mates alike through his playing career.

Ganguly took over India’s captaincy after the match-fixing fiasco in 2000 and proved to be a pacesetter who believed in youth and putting them within the line of fireside to get the best out of them. Yuvraj Singh, Zaheer Khan, Harbhajan Singh, Virender Sehwag, Ashish Nehra, Mohammad Kaif et al. are all such examples from that era.
His call to ask Sehwag to open the batting in Tests changed Sehwag’s career and had a fantastic impact on Indian cricket. Ganguly was also the one who asked Rahul Dravid to wear the wicket-keepers’ gloves, at a time when India were struggling to seek out a permanent keeper.

‘Dada’ remains India’s second highest run-scorer in ODIs, with a tally of 11,363 runs at a mean of 41.02, which incorporates 22 hundreds and 72 half-centuries.
Ganguly

After retiring from the game in 2008, Ganguly chose to give back to the game that made him one of the icons of world cricket.
Having served because the president of Cricket Association of Bengal, Ganguly was elected because the current president of the Board of Control for Cricket in India.
On the other hand apart from featuring in 311 ODIs, Ganguly played 113 Tests, scoring 7212 runs with 16 centuries and 35 fifties. He never played T20 international cricket.

Will Oil Price go down???

America does rely on oil in many ways. It’s about 90 percent of the energy that we use in transportation. And it’s more than a third of the overall energy that we use. In fact, it’s probably going to stay that way for a lot, a lot longer. The Energy Information Agency administration predicts that going out to 2050 is still going to over a third of the energy that we’re going to use. So how was it possible for oil to reach a negative value and what does it mean for the American economy? To understand what happened, it’s important to know how a futures contract functions. So the futures market is a way to bet on the future price of a certain commodity.

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Different types of oil from all across the world are traded by barrels in their individual market places. But two futures contracts serve as the major benchmark for oil price. Brent Crude trades oil from the North Sea in northern Europe, setting the standard for international oil prices. While the West Texas Intermediate, or WTI, trades a specific grade of oil traded in Cushing, Oklahoma, that serves as a domestic benchmark for oil prices. A refinery might have a contract with a producer and say, we will pay you that Brent price or we’ll pay you the Brent price minus the transportation costs. Or you know that it’s all subject to negotiation. And those two are well known. It’s a shorthand, if you will. And a lot of times other crudes are priced off of those crudes because they’re well, known the quality is high and has a long track record. Similar to most treated commodities, oil prices rely heavily on how much of it is available on the market. In other words, supply and demand. Oil like just about anything else in the world is determined that prices are determined by a willing buyer and a willing seller. And so that means that as demand goes up, more people are buying it.

The price will typically go up, supply stays the same and vice versa. If supply suddenly increases, then then typically the price will go down if the demand stays the same. The demand is determined by how much oil is needed at any given moment due to its crucial role in the economy. High demand has often been associated with a healthy economic growth. Historically, oil demand has moved with the economy of a country. It’s been very tightly tied because almost all transportation comes from burning oil and a lot of other industrial processes use oil. So when the economy is humming along strongly, the demand goes up. And when you have a recession, the demand goes down. On the other hand, supply is usually determined by the producers who have control over its output. Historically, the Organization of Petroleum Exporting Countries, otherwise known as OPEC, has played a crucial role in determining the supply. OPEC currently has 13 member countries, including Iran, Iraq, Kuwait, Saudi Arabia and Venezuela as founding members. However, a lot has changed in recent years as the U.S. surpassed both Russia and Saudi Arabia to become the world’s largest crude oil producer since 2018. Thanks to the rise in production from American shale fields. Essentially these countries and OPEC, everyone is competing for market share.

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Everyone wants to produce more for their country, but also the optionality to export it to another country and especially growth regions such as China, Asia. Being an investor or a producer in the oil industry means keeping an eye on this fine balance between supply and demand, as well as the geopolitical events that could threaten the industry. Never forget about geopolitics and the impact it can have on the oil price, because that can be that X factor of why oil may have a big premium or a big discount to fundamentals that you see supply and demand. It’s because geopolitics introduces other risk factors. A historic drop occurred on April 20th, 2020, with U.S. oil prices on WTI dropped by almost 300 percent. Trading around negative 37 dollars. What happened with oil in terms of the negative pricing in April with the futures contracts was rather unprecedented. We have seen negative prices before. For example, last year we were talking about negative natural gas prices and Waha in April 2019. But that’s more due to processing or field issues, not what is happened specifically this time with the COVID 19 and in the price war. Oil prices had been under pressure since January as China battled the spread of COVID 19.

When the pandemic finally reached the rest of the world, demand took a devastating hit. People started talking about the demand going down 2 or 3 percent instead of growing by 1 or 2 percent, as was had previously been expected. But then by the time it got to the United States and all over Western Europe, the forecasts were very different. And at the trough, we probably saw demand in April bottom out, down 30 percent. So we’ve never seen anything like this, certainly in the last 40 years since world oil markets have developed. To make matters worse, a price war erupted between Saudi Arabia and Russia in early March after OPEC and its allies failed to reach an agreement on deeper supply cuts. Oil saw its worst trading day in 20, 29 years. Yesterday, both WTI crude and Brent crude lost nearly a quarter of their value, and the S&P energy sector ended the day 50 percent off its 52 week closing high. Saudi Arabia launched a price war against other key producers. As supply remains steady while demand struck record breaking lows. The petroleum industry quickly began running out of storage space to put their oil. Cushing plays a very big role as one of the main hubs of that commercial storage. And Cushing at the time of the negative contract was around 70, 70 percent full, and what was left was perhaps already committed. So that was a huge issue because Cushing plays one of the main roles in pricing the WTI contracts. As the delivery date for WTI grew near. And investors had nowhere to put the oil. They soon began a massive sell off, prompting an unprecedented crash into the negative territory. WTI special in a way, because it’s so tightly connected to physical oil. And so if you’re holding a contract for WTI, you’re expected to take possession of oil.

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What was happening was the buyers who had bought a futures contract, which meant they had responsibility to take delivery of the oil, recognized that that storage was filling up and they had no place to put the oil and they didn’t want the oil. And so they wanted to get out of the contract. Usually they can get out of the contract by getting somebody else to take the oil instead at a positive price. Cause oil’s a valuable commodity. But there was nobody who wanted to take that oil, particularly because it was located in an area that was producing way more oil than they needed. And the pipelines to move oil out of that area were completely full. The historic drop quickly sent shockwaves through the U.S. financial market. The Dow plunged by over 1,200 points over the following two days, and brokerage firms like interactive brokers reported taking 109 million dollar hit to cover its customers losses. It was kind of like what happened in 2000 where we we’re wondering if the computers could roll over. Some of the traders computers couldn’t even handle the negative. They weren’t set up for a negative. So you can imagine the disarray and the surprise, you know, that some traders faced the next morning when they looked at their margin calls or what they owed based on the severity of this drop.

However, experts point out that although the event was unexpected, there was no need to panic. It was not unforeseen. The exchange itself saw it as a possibility ahead of time. They actually discussed what to do if that were to happen, reprogram their software and so forth. And at least one major media outlet reported on it a week ahead of time before it happened. Also, some other products have gone negative in the past. Things like natural gas. So I think it’s important to put it in perspective that while this had never happened with oil before, it was just on one particular instrument. The WTI was just for one day and it was seen as at least a remote possibility ahead of time that it happened. It was very few contracts. There was very little trading at those prices and the price very quickly rebounded into positive territory.

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Big loss to China:Chinese apps to lose around USD 6 billion after ban in India.

Chinese  tech giant unicorn ByteDance Ltd. is anticipating a huge loss of over USD 6 billion after ban on its 3 apps including hugely popular video making TIK TOK app in India. The decision was taken by indian government in wake of  unfortunate clash in Galwan valley in Ladakh between Indian and Chinese soldiers which led to death of 20 Indian brave soldiers and more number of casualties in Chinese camps.

Besides TikTok , India on last Monday banned 58 more Chinese apps including Club Factory, UC Browser and Share it apps for engaging in activities prejudicial to sovereignty  and integrity of India, defence of India, security of India and public order.

India was the biggest market in terms of users . Of the total 611 million  downloads nearly 112 million are from India which is considerably huge. This ban has however sent image to Chinese government that India would never compromise its privacy, sovereignty and integrity.

The Chinese government has been angry over the decision and want us to take back the decision. However the ban period is not clear and the banned apps are claiming that they have not revealed any information to foreign countries even China.

A top official said the government had considered all aspects before taking the decision. “These apps have been there for a long time, and there are some privacy and security issues with them including risks of data going out of the country,” said the person. 

The statement from the Ministry of Electronics and IT (MeitY) said it had received complaints from various sources, including several reports about the misuse of some mobile apps for stealing and surreptitiously transmitting users’ data in an unauthorised manner to servers outside India. 

graph

The ban would surely help in bringing Indian alternatives for the Chinese apps and reduce the dominance of Chinese products in Indian market.

Struggles of big dairy companies in India!!!

India is that the world’s biggest producer and consumer of dairy. In 2018 alone, India produced 186 million metric tonnes of milk — about 410 billion pounds and 22 percent of the milk produced globally. Almost all of that is consumed domestically thanks to India’s dairy-heavy diet — think creamy curries, yogurt drinks, and a popular type of butter called ghee. A quick note before we proceed: this includes milk from buffaloes, which are an important source of milk in many developing countries. the point is that India loves milk.

What is pushing India's small dairy farmers out of business?

In 2011, the French dairy company Danone hoped to capitalize on this by opening a division in India. Danone opened its own processing plant in Haryana and tried to capture some of India’s 1.2 billion dairy lovers. But less than a decade later, Danone shuttered their dairy business in India. That same year, the corporate made 28 billion dollars worldwide and was within the top three global dairy companies. With all this success, elsewhere, why did Danone’s dairy business sour in India? Let’s start with some background on Danone. Their business is broken down into three categories:

  1. 1.specialized nutrition, like supplements and formula for babies;
  2. bottled waters and seltzers;
  3. dairy and plant-based alternatives.

That one makes up over half of their global sales, but it’s also the one that failed in India. Danone does still sell specialized nutrition products in the country, but they don’t break out those sales figures separately. This is the same company as Dannon in the U.S. The company decided to rebrand to make the spelling less confusing for American consumers. Anyway, now for some background on India’s dairy industry. There are about 75 million dairy farmers in India. Most of them are women who own one or two buffaloes or cows to supplement the family’s income. Nearly half of India’s milk is not sold, but consumed by the farmers household. This makes India’s dairy industry much more fractured and localized than other countries where Danone operates. Take the company’s native France and one of its biggest customers, the U.S. Each has far fewer dairy farms with herds that dwarf India’s one or two animal average. This was Danone’s first big problem in India: sourcing milk is difficult. Of the half not consumed by farmers’ households, only about 15 percent goes to big organized companies or government run cooperatives. The rest goes to hundreds of small, local milk processors.

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The largest companies like Amul, Mother Dairy, and Nestlé have tiny percentages of the market, and they’ve been there for decades. Market research firms Mintel and Euromonitor declined to release specific market share numbers to CNBC. However, a 2016 piece in The Economic Times of India citing Euromonitor put the figures at about 7 percent for Amul, 3.7 percent for Mother Dairy, and 2.9 percent for Nestlé. In short, tapping into the existing dairy infrastructure is effective but time consuming. Imagine the effort of contacting dozens or hundreds of local and regional dairies, processors, or individual farmers. But establishing a separate supply chain altogether is very expensive — a lesson Danone learned the hard way. And when Danone did get milk, the company focused on the wrong products. Danone pushed plain yogurt and flavored yogurt drinks — popular in places like the U.S. and France with high profit margins to boot. But in India around the time when Danone arrived, yogurt comprised only 7 percent of the dairy consumed.

The real money was in ghee, a type of clarified butter, and plain old fluid milk, a product with razor-thin margins dominated by those hundreds of local small-scale producers. Analysts explained to CNBC the simple reason why Indian consumers shunned Danone’s prepackaged yogurt. And if Indian consumers did want to buy premade yogurt, they had a slew of cheaper options than Danone. Dairy never accounted for more than 10 percent of Danone’s sales in India, a far cry from its global 50 percent. Its specialized nutrition arm picks up the slack, and the company announced a renewed focus on that division when it shuttered its dairy operation. Meanwhile, two of their biggest competitors, Amul and Nestlé, made nearly five billion and 750 million from dairy, respectively. But not all hope is lost for Danone’s dairy in India.

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In January 2018, the same time that Danone ended its dairy production there, the investment arm of the company announced its part in a 26.5 million dollar investment in Epigamia, an Indian yogurt startup. This could be a sustainable move for Danone in India’s dairy industry because Epigamia offers consumers products that add value onto the plain yogurt they will make cheaply reception . But perhaps most importantly is this: while much of the population still makes yogurt the old-fashioned way, analysts predict that a growing number of consumers will want to buy premade options as they move into corporate jobs in developing urban centers. Very large numbers indeed. If only 5 percent of India’s 1.35 billion people decides to buy prepackaged yogurt, that’s over 67 million consumers — more than the entire population of Danone’s native France.

how to make an oreo shake

Oreo shake is something that everyone loves in summer, it is very easy to make and is delicious to eat. In this lock down period as we are confined in our houses and are unable to taste our favorite amul, cornetto or magnum ice creams , lets us make this at home, let us ring some of the creative bells inside us or simply get out of the comfort zone and surprise our parents and loved ones by making this.

It is really easy and requires very basic stuffs as the ingredients like chocolate syrups that are melted hot chocolates. Oreo cookies which are available in the markets you just have to divide them. One cup that means we require two hundred and fifty milli litres of milk and two cups of softened vanilla ice cream. W can make oreo milk shake using banana ice cream for that you just require two bananas extra from that of the ingredients of the simple oreo milk shake.

Firstly we will make oreo milkshake using ice cream for that you have to frees the glasses in the freezer for like fifteen minutes that is until it is mildly frost. Then spread the chocolate syrup inside the cup such that it touches all the part of the cup and then swirl it. So now put one scoop of vanilla ice cream in a mixer so that your milk shake is thick, the add milk to it. lastly add some oreo biscuits so that its chocolate and creamy taste can spread throughout the shake and now switch on the mixer. Now put this in the glass which you have frozen and swirled with the chocolate syrup. Now take some oreo biscuits and chop them until they become fine pieces, now put them on the milk shake as its toppings. See how easy it is to make it.

It is your choice to make banana oreo milk shake where the bananas are chopped and added to the mixer so that you can enjoy the taste of banana in it. You can also be creative by adding straw berries or other ice creams flavors like strawberry, chocolate , butter scotch and extra. It is very easy to make this so you can be creative s much as you want.

If you want to make your day special or the work from home routine has becoming tiring , just making this ( as you can see it is very easy to make and the time it takes is just five minutes) drinking the shake can be refreshing for you and can boost energy to do the work. If you are thinking about fitness means how much fat it would add then don’t be afraid it jus adds a hundred and twenty calories which you can loose by walking for just fifteen minutes. You should try making this at home and enjoy you summers with it also this may give you confidence to try out many other food items so that you can become a master chef till the lock down ends.

Morse code

It was a way of communication, developed in the middle of the nineteenth century so as to send messages that just the sender and reader would be able to decode as they were in the pattern of dots and dashes. Morse codes were developed by the artist Samuel F.B. and the electrical telegraph machine which would transfer the electrical pulses was developed by the American physicists Joseph Henry and Alfred Vail. Morse code then was extensively used in radio communications and till now the telegraphs have been more developed and updated. Radio telegraphy where morse code was used as a medium to propagate messages was really important during the world war one. as by radio transmission voices could be sent to the receivers. It would be really interesting to learn it in this lockdown season. May be you can use the information to talk to your friends in this way and have lot of fun.

Let us learn the morse codes –

  1.  The morse code is a language consisting of  two single units  that is dots  that is pronounced as the ” dits” and  the dashes which are pronounced as ” dahs”. You should be familiarized with these basic signals so as to master the code.
  2. Look out for the morse code alphabet.1200px-American_Morse_Code_-_letters.svg.pngit is very important that you memorize this  so that you can make sentences with these two units and also do not forget to learn to recite it by saying the dits and dahs aloud. So that it is clearly dissolved in your mind and you don not do any mistakes while sending the signals
  3. start making words simple but useful, and practice as much you can. Listen to morse code recordings , download apps which would help you to learn the codes faster.You can also join some audio courses so as to master the skill, Take your friends help play the game of sending messages through morse codes. 
    If you have a question about the validity of the morse code, then it is still valid at this current time these codes though extinct from the American agencies ,it is still alive in the amateur radio users , civil war re- enactors. Morse code is really important in the man time shipping and aviation. It can also be used in the ships or boats caught up in the middle of the sea or caught up in between a thunder storm to send the signals for help. These are Morse codes for “save our ships or Save our souls” that is the S.O.S signals which can be helpful.
    Morse codes can be an innovative way of discussing some secrets with others. Like you want to organize a surprise birthday party for your father but as he is at home you cannot let him find out you are planning such things, you can communicate in morse codes with you mom and siblings so as to arrange a successful party.

    Morse codes are really interesting to learn and apply in daily life, you can make use of it and have fun .

How Dracula became the icon he is

Vampires, they are a staple of the common folklore and a gold mine when it comes to shows of the drama and fantasy genre. They are amongst the most recognized when considering mythical creatures, and with numerous TV shows and movies constantly showcasing them one could very well say that they are the top of the chain in show biz as well. And even among the vampires, there is one figure who lives on in people’s minds as the most famous vampire ever, Dracula. While he is neither the first fictional vampire nor the most popular of his time, he may very well have remained buried in obscurity if not for a twist of fate.

Before Dracula came along, blood sucking monsters had already been a part of folklore for at least 800 years. It was the Slavic folklore that gave us the name vampire or “upir” in old Russian. The terms first known written mention came from the 11th century. Vampire lore in the region had predated Christian arrival and despite the church’s attempts to eliminate all pagan beliefs, vampiric folklore persisted. The stories of vampires originated from misinterpretations of diseases such as rabies and pellagra, and even decomposition. In the case of the latter, gasses swelling the body and blood oozing from the mouth could make it look like a corpse had recently been alive and feeding on blood. Vampires were often described as bloated with sharp teeth and overgrown nails, which had a perfectly well reasoned scientific explanation, however since the people then were ignorant of them, they fell into superstition. This gave rise to many rituals intended to prevent the dead from rising, such as burying bodies with garlic and poppy-seeds as well as having them staked, mutilated and even burned. Vampire lore remained a local phenomenon until the 18th century, when Serbia was caught between the struggle of two great powers of that time, the Habsburg monarchy and the Ottoman empire. Austrian soldiers and government officials observed and documented the strange rituals and their reports became wildly publicized which resulted in a vampire hysteria. It got so out of hand that in 1755, the Austrian Empress was forced to send her personal physician to investigate and debunk the rumors. The panic subsided but the vampire fascination had already taken root in western European imagination. This spawned books like “The Vampyre” in 1819 and “Carmilla” in 1872. These would go on to influence a young Irish drama critic named Bram Stoker who was born in Dublin in 1847. Until the age of seven he was severely bedridden with an unknown illness, during which his mother would tell him folktales and her experience during an outbreak of cholera in whose real-life horror would inspire Stoker to write. In 1897 he wrote “Dracula”, although the book’s main villain and namesake is thought to be based on historical figure Vlad III or Vlad the Impaler, it is only his name that they share. The rest of his characteristics were influenced by various works of the Victorian Era. The novel upon release saw moderate success and was only briefly ever mentioned in Stoker’s obituary in 1912. However, a critical copyright battle soon changed Dracula’s fate. In 1922 a German studio adapted the book into the now classic “Nosferatu” which despite minor changes was largely plagiarized, and was sued into bankruptcy. Stoker’s widow decided to copyright by approving a production by family-friend Hamilton Deane. This became a classic largely due to Bela Lugosi’s performance on Broadway. Lugosi would go on to Star in the 1931 film version of it by Universal, lending the character many of his signature characteristics.

Since then Dracula has risen again in many adaptations, finding eternal life beyond the humble pages of his birth.

5 secrets of successful person

When we talk about successful persons nearly all of us think that there must be something secret behind their success. May be we think they work hard but don’t we too work hard if yes then why do most of us think or assume that they are not successful in their life. There are no as such secrets behind success but there are surely some values which if we follow regularly become secrets behind our success. Let us learn about some so called unknown secrets of success.

1.successful people have strong self beiief:

This is the most essential quality to be successful. Such persons do sometimes get caught in self doubt but they witty enough to encounter such things. Instead of over analysing of what things could go wrong they focus on their strenghts. Thus to become successful one must have confidence in themself.

2. To be successful you need not be great all time but must be consistently good:

Yes many times people think that to be successful they must be always great in their work but no it is consistently good performance that makes one successful over the time. If you are great in your work it’s totally ok but being consistently good is must.

3.He who conquers the mind conquers the world:

Mind control is the most important thing to be successful, one must be always focused towards their goal in order to achieve success. Mind is like stearing of the vehicle, in order to reach your destination you must take control of it and keep going in the right path. There will be many distractions in the way but to win you must show strong desire and faith with you controlling the mind not your mind controlling your body.

4.Don’t bother about others, If you are clear in your goal:

This fact is always misunderstood sometimes you have to listen to elders and other experts in your field, because geart people are good listeners. However if you think someone is intentionally teasing you or distracting you from your goal, don’t even bother to reply them.

5.Don’t be arrogant or think yourself superior than others and always have faith in god:

One who is arrogant or over-confident has always risk of being failed. Only the ones who know their limits and are aware of their surroundings succeed. Great people never show-off and always know the importance of god and grateful to others. Don’t forget humans are social beings thus one who gains faith of society becomes successful.
Hope this article can help readers to redefine success in a positive way.

A look at the history of witch hunts

Witch hunt, a phrase often used by politicians whenever accused has become very common these days. A witch hunt often means a persecution of someone through baseless facts and inconclusive evidence. But essentially it refers to the attempt to punish someone whose opinions are unpopular and said to be a danger to society. But the question arises as to how and when did the original witch hunts related to witchcraft started. Contrary to popular belief it wasn’t because of the uneducated masses started accusing those with odd behavior but rather belief in witches, in the sense of wicked people performing harmful magic, had existed in Europe since before the Greeks and Romans. In the early part of the Middle Ages, authorities were largely unconcerned about it. Things began to change in the 12th and 13th centuries, ironically because educated elites in Europe were becoming more sophisticated. Universities were being founded, and scholars in Western Europe began to pore over ancient texts as well as learned writings from the rest of the world, which often gave some sort of complex system of magics as an explanation for day to day phenomenon. Ordinary people – the kind who eventually got accused of being witches – didn’t perform elaborate rites from books. They gathered herbs, brewed potions, maybe said a short spell, as they had for generations. And they did so for all sorts of reasons, such practices were important in a world with only rudimentary forms of medical care.

Photo by Joy Marino on Pexels.com

Christian authorities had previously dismissed this kind of magic as empty superstition. Now they took all magic much more seriously. They began to believe simple spells worked by summoning demons, which meant anyone who performed them secretly worshiped demons. These ideas of common folk engaging in witchcraft really gained traction after the pope gave a friar and a professor of theology called Heinrich Kraemer permission to conduct inquisition in the search of witches in 1485. At first his ideas did not gain traction as the people disapproved of his harsh questioning of respectable citizens and shut down his trials. However undeterred in his supposed quest to rid the world of the devil’s influence Kraemer wrote a book called “Hammer of Witches”. He wrote a lot of ideas which would subsequently be seen practiced in various towns across Europe. His book spurned others to write their own books on the topic and give sermons on the “dangers of witchcraft”. Even though there was no evidence to support any of these claims belief in witchcraft became widespread. A witch hunt often began with a misfortune; a failed harvest, a sick cow, or a stillborn child. Many of the accused were people on the fringes of society, the elderly, the poor or social outcasts but it wasn’t just limited to them, any one could be targeted even children. While religious authorities sanctioned these hunts, it was the local secular government that carried out the detainment and punishment of the witches. Those suspected were tortured rather than questioned, and under these tortures thousands of people falsely confessed to witchcraft and implicated others to save their hides. This was a time where the way repentance rather than justice prevailed in the courts, so even with flimsy evidence a lot of people were persecuted. Punishments varied from a fine to burning at the state, for many of the poor it was always the later. While motivations of witch-hunters varied considerably from jealousy, anger and spite, many genuinely felt they were doing good by rooting out the evil in society. But like even in these troubled times, there were those of sound mind who dissented various scholars, jurists and physicians countered with logic and sense against the mob mentality of the masses and with a rise of strong central governments, witch hunting slowly declined until it disappeared altogether.

Both the onset and the demise of these atrocities came gradually and the potential for similar situations to arise is still there, where authorities use their power to mobilize against false threats, but with reasoned dissent to combat it we as a society can still move forward.

Why Apple was not so popular in India???

Apple sells millions of iPhones every year. In the year 2018, the tech giant reported selling close to 47 million units worldwide. But not all markets are created equal. India has been one of the hardest countries to crack for the Cupertino giant. Although it’s been over a decade since Apple began selling iPhones in India, the company can’t seem to get a big bite of the world’s second-largest smartphone market. India is a very price-sensitive market, which means that people pay a lot of attention to what value they are getting out of the price that they are paying for a particular product.

In the case of Apple, there’s a lot of premium being paid for the brand itself, and that’s where the price-conscious Indian consumer thinks about that if they are getting the same kind of features or specs from another phone that they can get a lower price, that makes it tougher to sell something at a much higher premium. Apple is definitely feeling the pressure. Samsung and Xiaomi accounted for the majority of smartphone sales in India in quarter three of 2018, garnering 22 percent and 27 percent respectively of the smartphone market. In contrast, Apple made up only about 1 percent of India’s smartphone market share, trailing behind Chinese phone makers Vivo and Oppo. It’s also worth noting that the premium smartphone market in which Apple operates still makes up less than 5 percent of the overall smartphone market in India.

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Most of the smartphones in India that sell, they are below $200 and Apple does not have any play in that segment. This environment is one that competitors like Samsung have begun to adapt to. The South Korean powerhouse is launching its Galaxy M series budget smartphones to appeal to the Indian market. In contrast, Apple doesn’t seem too keen on changing up its India strategy. I got some ideas for you, OK? I talked to some people at Walmart yesterday. An arrangement with Walmart Flipkart to take over India with a budget phone rather than doing it piecemeal? For us, we’re about making the best product that enriches people’s lives. And so, we’re not about making the cheapest. For us, what we’ve seen is, there’s enough people in every country in the world that we play in that we can have a really good business by selling the best phones. Still, some tech investors see Apple as being out of touch with the India market. You think they are going to slash prices? I think they have to. How can you sell a $1,000 phone in a market like China where the GDP per person is $10,000? In India it’s $2,000. And if you go back to the September earnings release, they talked about the fact that India was way below where they thought.

Apple postpones launch of online store in India - The Economic Times

Well, if your average GDP person is $2,000 and you’re trying to sell a $1,000 phone, it’s gonna be probably pretty hard to sell it. They probably want to eat. Another issue for Apple: stiff tariffs. I think iPhones have a specific disadvantage in the India market because of the local regulation. There is a very high import duty on the phones that are not manufactured locally in India. So for most of the big players in the India market, they are manufacturing locally so they do not have to pay that high import duty. Samsung has been manufacturing phones in India since 2007 and just last year opened the world’s largest mobile phone factory on the outskirts of New Delhi. Chinese phone makers Xiaomi and Oppo have also invested millions of dollars to build manufacturing plants in the country. That’s not to say Apple has completely ignored India.

The tech giant already manufactures its lower-cost iPhone SE and iPhone 6s models locally, through a partnership with Taiwanese manufacturer Wistron. This year, Apple is also expected to move its production of the iPhone X series into Foxconn’s plant in southern India. If you look at how we’ve done over the years, we’ve gone from a $100-$200 million business to last year we had we exceeded $2 billion. That $2 billion was flat year over year after a rapid rapid growth. And so we have more work to do. We’d like to put stores there. We would like some of the duties and so forth that are put on the products to go away. But even with its local hardware production push, Apple still fails to provide Indians with a robust software experience.

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Apple has introduced turn-by-turn navigation for the India market. Before that, that significant part was missing. And beyond that, there’s not a lot of customization that Apple has done for the India market. There are not a lot of apps that specifically cater to the India market. Past complaints for Apple Maps also included missing major landmarks and having very sparse data of cities and towns. But again, Apple is working on a solution. The company has hired thousands of engineers at its mapping facility in Hyderabad to improve its services. Apple Pay is also not an option in India, though similar payment services from Samsung and Google have already been rolled out. Finally, unlike in most other markets, Apple can’t rely so much on its brand recognition to sell devices in India. The other challenge for Apple in India is that it cannot have its own retail stores or own Apple stores because of some regulatory issues, which means it has to have partners on the retail side, whether it’s the Apple premium resellers, which you see in many other countries as well, or with the third-party resellers. In order to have a larger presence in the market.

Apple has to have partnerships with thousands of these resellers, which in a country as big as India, can be challenging. Apple is still a premium status symbol for many Indians, but one that is out of reach for the majority of the population. With phones from Chinese brands like OnePlus, which was India’s best selling premium smartphone brand for the second quarter in a row, offering similar features at a fraction of the cost, Apple may have a very tough time getting a bigger slice of the India market.

Apple - Localizing the Message - Global Marketing Professor