Digital marketing

At a high level, digital promoting refers to advertising delivered through digital channels like search engines, websites, social media, email, and mobile apps. victimization these on-line media channels, digital promoting is that the technique by that corporations endorse product, services, and brands. shoppers heavily accept digital suggests that to analysis product. as an example, assume with Google promoting insights found that forty eighth of shoppers begin their inquiries on search engines, whereas thirty third look to whole websites and twenty sixth search inside mobile applications.

While modern-day digital promoting is a huge system of channels to that marketers merely should aboard their brands, advertising on-line is way additional advanced than the channels alone. so as to attain truth potential of digital promoting, marketers got to dig deep into today’s Brobdingnagian and complex cross-channel world to get ways that create an impression through engagement promoting. Engagement promoting is that the technique of forming purposeful interactions with potential and returning customers supported the information you collect over time. By participating customers during a digital landscape, you build whole awareness, set yourself as AN trade thought leader, and place your business at the forefront once the client is prepared to shop for.

Common issues that digital promoting will solve
To optimize your promoting ways, digital is necessary. Digital promoting will assist you to induce to understand your audience, learn necessary information concerning them, and supply metrics which will offer your promoting team quality.

Problem: I don’t recognize my audience to an adequate degree to induce started. planning to recognize your audience takes time, and whereas your promoting team could have developed audience personas that may be of use, shoppers actively payment time on-line might not behave within the approach you’d expect. You’ll got to check totally different|completely different} language with different targets, keeping in mind that sure descriptors can charm to totally different folks and their place within the shopping for cycle. correct yourself to your audience and you’ll build quality which will set you with the exception of the competition.

Problem: I haven’t optimized my channels for SEO. notwithstanding your position within the promoting method, it’s necessary to own AN understanding of SEO best practices. additionally to rising programme ranking, SEO will reinforce and support your campaign testing and optimisation to confirm you’re delivering prime quality, valuable content that your potential customers wish.

Problem: I don’t have a social media strategy. notwithstanding whether or not you wish to develop AN organic social media strategy, a paid social media strategy, or a mix of the 2, it’s necessary to own some kind of social promoting in situ. whereas social media is great for stigmatisation and engagement, it may also be a helpful channel for digital promoting advertizing. realize a distinct segment and a homogenous voice, be patient, and as your following will increase, the impact of your ads can increase yet.

Problem: My promoting groups ar siloed. It’s necessary to interrupt out of silos to form nimble, fluid structures. Your customers aren’t sequestered in one channel looking ahead to ads, therefore your promoting efforts should deploy cross-channel practicality with groups that bring multiple talent sets to the table to interact customers wherever they’re. every social network and channel includes totally different audiences and expectations, therefore promoting efforts could look fully totally different for every. This includes tone, imagery, offers, and even the time of day you post.

Problem: I’m struggling from my CMO to report on metrics that support rock bottom line. Digital promoting supports a massive universe of metrics that may be used to work out the effectiveness of your promoting efforts, however these metrics ought to be chosen with care. every case can rely upon your audience makeup and specialize in every channel. Keeping this in mind, begin by determinative your goals for every channel and set metrics your CMO can wish to check the foremost.

Planning, implementing, and optimizing your digital promoting program
Begin the launch of your digital promoting program by 1st determinative your audience and goals, and so fixing place metrics to confirm you’re continually rising.

Step 1: establish and phase your audiences. nowadays patrons expect a personalised expertise across each touchpoint. To do this, you want to perceive their demographic, firmographic, and technographic attributes yet as the way to address their queries and pain points.

Step 2: Establish goals and measuring strategy. Use audience info to work out personas and obtain a transparent read of their sales journey to ascertain your goals and measuring strategy. necessary metrics embrace impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, value per lead (CPL), effective value value (eCPM), yet as back-end metrics like come back on investment (ROI), come back on ad pay (ROAS), first- and multi-touch attribution, and lifelong  customer value (LCV). 

Step 3: created your adtech and channels. Ad technology will take a while to navigate, therefore certify you’ve got the proper information management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPS), and ad exchanges in situ before you start. Align your team, communicate everyone’s objectives, and show however their channels work into the massive image of digital promoting.

Step 4: Launch and optimize. Digital promoting is used for acquisition, nurturing, building client loyalty, and stigmatisation. Review metrics often, therefore you’ll recognize wherever you’re excelling and wherever you wish work to become a pacesetter during this high-impact, high-demand house. 

Learn additional concerning the way to get digital promoting operating for you in our co-authored report with Harvard Business Review (HBR),

CANADIAN TOWN, LYTTON DESTROYED BY FOREST FIRE

Something strange was happening to the acacia trees only on Lytton ,British Colombia.

LYTTON FIRE:

Lytton, is a small village of just 250 to 300 inhabitants but there are about 1000 people living in the surroundings. Small town in western Canada had seen three days of extreme heat and it also broke the national temperature record by June 30 by rising to about 121.28 degree Fahrenheit (49.6 degree Celsius). People were unable to tolerate the heat and so does the trees. Hours later, Lytton was on fire and the village was destroyed to about 90 percent prompting government officials to issue new evacuation orders on Thursday.

LOSSES:

The town was destroyed up to 90 percent. Tress are no more and it brings a threat to environment and humans. The heatwave has claimed as many as 700 lives over the last one week in Canada alone, as per reports , while two people were reported to have died due to a raging fire by the heat in the village of Lytton in British Columbia. ” Where many buildings stood is now simply charred earth”, the village of Lytton said.

RESPONSE:

The escalating crisis sent Canadian Prime Minister Justin Trudeau into an emergency huddle with the country’s incident response group as they discussed ways to combat it, focusing on British Columbia. At the height of the heat wave, more than 90 crew members flew to British Colombia to help the wildlife service. “90 percent of the town was destroyed”, said Lytton mayor Jan Polderman.

LYTTON BEFORE AND AFTER:

National Security & The New Web

China on 10th July announced new internet rules adding to the already massive set of norms the Great Firewall is all about. The new rules require any internet company working in China and with more than a million registered users to undergo an additional cyber security review if offering an IPO in a foreign country. As per the Cyberspace Administration of China, companies listed in foreign countries can have their data “affected, controlled, and maliciously exploited by foreign governments”. Well, this is clearly a clever way by the CCP to control financial resources in China. Most companies will now prefer to list themselves in Hong Kong and not other large stock exchanges like the New York Exchange. This would mean that the companies will not have large foreign assets and yet have large foreign investments.

But there is a greater observation associated with this the pace at which countries all over the world have initiated security protocols regarding big tech giants. In May, the government of India, the largest internet demographic in the world open to foreign investments – initiated a set of very strong rules changing the way in which many important aspects of the companies’ services functioned. Many internet freedom groups and NGOs accused the government of creating an authoritarian IT policy where the government has over-ridden the Right to Privacy. And the government has defended the same citing social and national interests at helm. The US and the EU with its GDPR – have themselves been torn between privacy activists and an age of increasing control of tech giants over the information of people from their connections to their interests.

All this drama can be understood in two chief points – one, the data privacy myth no longer exists. Most users are not even aware of the privacy policies in place. The Cambridge Analytica scam that rocked the US and created considerable difficulties for Facebook is a classic example where people themselves gave away their data. Even if one is aware of the privacy laws, the scandals involving Google tracking Incognito data on Chrome has led to serious questions about regulations and policies. Two, Countries have governments that are increasingly being assertive in not only ensuring that the globalisation of the data of its nationals is contained, but also that the tech enterprises respect the sovereignty and authority of the state in its matters. This is both good and bad. Good being that there is indeed an increasing trend of exploitation of data and social engineering attacks that can undermine the functioning of the state. Bad, because the states are also moving along and often on the other end of the boundary between a healthy interference and politically motivated censorships and extra judicial control.

Who is responsible? Who is accountable? It’s the internet. Everyone is supposed to be responsible for everything here. And that is the new age of internet we are into. Right from ordering groceries and talking to friends to alleged recruitments into extra state organisations like the ISIS, every thing can happen here. The process of social engineering attacks led to large scale government interventions which in turn has led to growth of more private technologies like VPNs and secret or peer reviewed social networks like the Mastodon network. But, the tussle continues. And this is the web we shall live with for long now.

UP Launches a New Policy on Population Control

On the occasion of World population day on 11^th July, 2021, Chief Minister of Uttar Pradesh, Yogi Adityanath announces a new policy on population control for 2021-2030. It aims to incentivize people to help in population control.

Population of Uttar Pradesh

India’s one-sixth population lives in Uttar Pradesh, which make it India’s most populous state in India. The population in Uttar Pradesh is grown 3.5 times from 46 million in 1901 to 166 million in 2001.The first census recorded was in the year 1901 with a population of 46,647,804 by British India. The population is constantly increasing its growth rate from 6.56 to 25.85% till 2001 and with decreasing growth rate from 25.85 to 20.23% in 2001 to 2011. The Uttar Pradesh population by 2021 will be 236 million and the report of census has been proven right as according to UID, Uttar Pradesh population in 2020 is estimated to be 237 million. And the current population of Uttar Pradesh is approximately 241 million. Which is more than the estimate.

So here we see how rapidly the population of Uttar Pradesh is increasing and that is why it has become necessary to control the population of Uttar Pradesh.

In view of this, the Chief Minister of UP launching the new policy of population control. Chief minister Yogi Adityanath said that rising population is the root cause of major problems including inequality. “Increasing population can be a hurdle in way of development. Every community has been taken care of in Population Policy 2021-2030,” CM Yogi Adityanath said. Let us, on this ‘World Population Day’, take a pledge to make ourselves and the society aware of the problems arising from the increasing population,” Yogi Adityanath said in a statement.

Objectives of this policy

Under this policy, government will adopt five-pronged approach to control population.

The Policy will focus on comprehensive arrangements for the care of elderly and will also focus on improved management of education, health, and nutrition for adolescents between 11 and 19 years.
The policy will look at different strategies and work towards a convergence of existing schemes to streamline population control efforts and improvement in health.
Health clubs will be set up in schools and digital tracking will be done for newborns, adolescents and elderly people.
Efforts will be made to increase accessibility of contraceptive measures issued under the Family Planning Programme and provide a proper system for safe abortion.
Efforts will also be made to maintain demographic balance across different communities and ensure easy availability of advanced health facilities.

Also a population control bill has been prepared by Uttar Pradesh government’s law commission, which promises perks and incentives to government employees and general public who will follow population control measures. The commission has released the final draft of the ‘UP Population (Control, Stabilization and Welfare) Bill, 2021’ and invited suggestions by July 19. According to the draft bill, those people who have more than two children will be debarred from contesting local body polls, applying for government jobs or receiving any kind of subsidy. The draft says it is necessary to control and stabilize the population of the state for the promotion of sustainable development with more equitable distribution.

With this policy, Yogi Adityanath urged for community-centric approach to population control to provide better facilities. People should also take seriously the problem of rising population because without their awareness and help the problem is not possible to overcome. Both on state level and central level should also adopt some measure to control population growth, keeping in mind rising population.

NARROW THINKING

JUDGING A PERSON IT DOES NOT DEFINES
WHO THEY ARE
IT DEFINES WHO ARE YOU
Meetali SonI

WHAT IS NARROW MINDED THINKING ?
Narrow minded is a symptom of mental illnesses. For example, some personality disorders might cause a person to behave in narrow-minded ways. Someone who has social anxiety disorder might seem narrow-minded about going out to parties or different social venues. Narrow minded is a person with a limited outlook who are not able to consider alternative ideas and thoughts. An example of narrow minded is a person who has a strong political position and who will not even listen to debates or arguments from the other side. Sometimes Narrow minded people will become dangerous for all people. The thinking are :- girls are more weaker than boys , girls cant drive vehicle , dowry system , boys doesnt do this and that , girls have to stay at homes , they cant do any type of job etc. Specially girls have to suffer much than boys in a narrow minded people. They often think they’re right and everyone else is wrong. Narrow-minded people can be difficult to deal with in relationships, work settings, and other situations. It’s important to identify narrow-minded people quickly so you can save your life from these people. A person’s behaviour and belief system can reveal if that person is narrow-minded. A narrow-minded person may be unable to differentiate between different and negative.Sometimes Narrow-minded people may be very optional about those around them. A narrow-minded person are quick to judge others. They are often eager to take sides. Narrow-minded people may not be interested in the opinions of others. If you talk about politics with a narrow-minded person, he or she is more likely to argue than ask you why you feel the way you do. They can move quickly from judging a person’s actions to judging a person. The person may mix up the name of an actor in a movie. When you correct the person he or she conflict to u that he or she is always correct .A narrow-minded person may be difficult to talk to. He or she may expect others to listen and agree at all times.In personal relationships, a narrow-minded person may be self-focused.They are difficult to change, even if change is necessary.Narrow-minded people may actually enjoy power struggles more than they enjoy the healthy resolution of conflicts. They may actually enjoy power struggles more than they enjoy the healthy resolution of conflicts. Narrow-minded people can be quick to anger.

HOW TO DETECT NARROW MINDED PEOPLE….
Notice how this person talks about others.
See how this person handles conflicts.
Person shows an interest in others.
Find out if this person can accept being wrong.
Take a break on occasion.
Be willing to consider the reasons for someone’s behaviour.

5 WAYS TO RESPOND TO CLOSE-MINDED PEOPLE:
Do not share person things with them
Let them know you didnt ask for permission.
Be truthful to how you feel.
Maintain a positive outlook .
Dont take it personally.

Thanks for reading……

INTERNATIONAL WOMEN’S DAY

Women are undoubtedly an integral part of our society. From a sister to a mother, women plays all their roles that come in their life with full dedication. But till now women are not given their due respect in our society that they truly deserves. In many countries around the world still they are fighting for even their basic rights. To support this movement of women, UN came up and decided to dedicate one day in the year for giving respect to all the duties that women fulfill in their life. This day is popularly known as ” International Women’s Day “.

It is celebrated worldwide on 8 March every year to mark the importance of women in our society whether it be in terms of domestic duties or any socioeconomic activities. It was firstly celebrated worldwide in the year 1977 when a resolution related to it was passed in the UN. This day not only marks the importance of women in our society but also supports them in their movement for getting basic human rights. This day opposes any kind of domestic violence, crime or harrasment against women. It is also celebrated with different names in various countries like in France it is celebrated as Journèe internationale des femmes. On this day, many countries around the world including Armenia, Germany, Mongolia and Ukraine have declared a public holiday. However, there is no such law in the resolution passed by the UN.

Starting from the year 1996, UN has decided to celebrate this day on an unique theme. Like in the year 1996 it was celebrated on the theme ” Celebrating the Past, Planning for the future “. UN comes up with these types of unique themes every year. As everybody knows that the world is suffering from a deadly pandemic COVID-19 from last more than one year so this time in 2021 this day is celebrated on the theme ” Women in Leadership : Achieving an equal future in a COVID-19 World “. This theme is decided to salute the responsibilities and dedication that all the women all over the world have shown in this pandemic. Whether they are fulfilling their duties as a mother or a housewife or a nurse, their work in this pandemic is a huge work. But without any hesitation or stress, they are doing commendable work.

But even after working and performing their duties with full honesty, their social condition in not good even in so called developed nations. Just think! if they do not have equal rights even in developed nations then how pathetic their conditions will be in undeveloped and poor countries. In these poor nations, women are only considered as secondary to men. In many countries, they are not even allowed to even step out of their houses without the permission of their family. They are not allowed to visit malls or drive cars in many countries. But this COVID-19 pandemic has come as an eye-opener to the world community to once again consider and rethink of what the status of women is in various countries even after women plays a vital role in the society. They truly deserves all the basic rights equal to that are enjoyed by men. In many reports published in various newspapers, it is widely revealed that if women are given equal rights then the pace of development of that country increases significantly. This fact must be implemented in every country around the world and ” International Women’s Day ” is surely a big step in this direction…

Links:-

https://www.unwomen.org/en/news/in-focus/international-womens-day

https://en.m.wikipedia.org/wiki/International_Women’s_Day

Autoanalyser

To assist the diagnosis of diseases and disorders and to monitor therapy,a wide range of clinical tests had been developed.The need for investigations is increasing with the growth of population and increase of diseases.To get fast results on a large number of specimens,it is becoming inevitable to replace manual methods.This could be done by autoanalysers.With the help of autoanalysers an increased volume of samples can be processed rapidly and with reproducible results.To maintain the quality of results, samples of known values will be run along with every batch of test samples.

Advantages of an autoanalyser

⭐ Accuracy is more when compared with manual method.

⭐Large number of samples may be processed in minimal time.

⭐Two or more assays may be performed simultaneously.

⭐ Calculations are not required.

⭐Invaluable for accurate determination of red cell indices.

Disadvantages of an autoanalyser

⭐It is impractical for small number of specimens.

⭐ Instruments may fail occasionally.

⭐ Additional training of the staff regarding the working, maintenance and potential problems of the machine is needed.

⭐Erroneously increased or decreased results due to interfering factors.

⭐They are expensive.

Parameters to be analysed by an autoanalyser

Autoanalyser can be used to estimate parameters such as glucose, protein,albumin, creatinine,blood irea nitrogen, sodium, potassium, chlorine, transaminase,lactic dehydrogenase, bilirubin,inorganic phosphate, Calcium, cholesterol,uric acid,phosphatases and bicarbonate.

Javed Akhtar controversial statement

Veteran writer- Lyricist Javed Akhtar trolled for inventing neutral words for Gender equality

By Sapnanil konwar, 11th July, 2021

India is facing gender equality since ancient times. Many women can’t work because of patriarchy mindset of Indian society. Indian poet javed akhter who is big advocate for gender equality tried to invent tow gender neutral word . He tweeted “In any speech article or conversation to give equal respect to both the genders we constantly say and write he / she and Him or her . Why can’t we invent two words like for he/she – HESH and for him/ her – SHIM. “
Many people Retweeted trolling him for mentioning about only two gender . Undoubtedly Twitter can be a strong platform to discuss evil norms of Indian society but changing he/she or him/her won’t minimize problem although it creats an environment to discuss gender equality.

Causes of Rape

The cause of rape includes military conquest, socioeconomics, anger, power, sadism, traits, ethical standards, laws, and evolutionary pressures that lend some explanation to the causes of sexual violence. No single facet explains the thought process of perpetrator for rape of a particular individual as the underlying motives of the rapist can have many sides.

Many people consider sexual aggression as a masculine identity characteristic of manhood. In many male groups it is significantly correlated to the desire to be held higher in esteem among male peers. Sexually aggressive behaviour among young men has been correlated with gang or group as well as having other delinquent peers.
People’s obsession with sex often leads to rape. There have been instances where people rape their own mother, sister, minors, infants, old and aged women, women suffering from unsoundness of mind, women in comma or those hospitalized with severe ailments.
Men’s desire to control women. More men are tend to boast about their sexual encounters equating them with conquests. People believe that sex requires a man to be aggressive, he feels superior and in control. Husbands rape their wives and seek to justify it as a means of punishment to her or to put her in her place or simply to vent out their frustrations. All those people who believe that woman cannot take no for an answer and force sex to punish or avenge. People rape their girlfriends, live-in partners, friends and acquaintances.
Lack Of Sex Education. Many adolescent boys have an urge to explore. A skewed sex ratio, lack of accessibility and negligible interaction with people of the opposite gender play havoc on impressionable minds now fed with easy access to porn. There are item numbers where the woman is projected as no more than an object of desire. This causes women to be viewed as commodities, meant to be consumed and ravished. Sexually obsessed perpetrators don’t even consider women as human beings but as an object that can be violated with impunity.

Find your self- love language

When you think of the term love languages, the first thing that may come to mind is relationships and romance. But finding your self- love language is actually an important factor in your self care routine. Here are some helpful tips .

Before delving into self- love languages,let’s know about where this concept from. In 1992, Dr. Gary champan wrote a book called The Five languages. In the book ,he discusses five different ways to express love with your partner. They include words of affirimation,acts of service, receiving gifts, quality time and physical touch.

Champan notes that discovering your love language can help you communicate and better connect. With your love! He also adds that everyone expresses and recieves love differently , so it’s important to understand your love language.

1. Quality Time :

If your love language is quality time, you adore just being together with the person you love .A perfect day would be hanging out with your loved ones and simply enjoying the moment. Why not apply this to your self care routine? Be mindful of how you spend time with yourself. Give yourself the undivided attention that you would want from someone else.

Self- love Ideas for Quality Time :

* practice mindfulness.

* spend a day at the coffee shop.

* Do a gudied meditation exercise.

* sign up for a yoga class.

* Enjoy the sunset.

* Go for a drive.

* start a garden.

*Go on a solo- trip to a dreamy destination.

* Read a chapter of a new book before bed.

* paint a picture.

* Treat yourself to dinner at your favorite restaurant.

* Listen to your favorite album on repeat.

* stargaze.

* watch a meaningful movie.

* sit on your porch.

* Go on a nature hike.

2. Words of Affirmation :

Sometimes, it’s nice to just hear the words,”I love you” or ” you did a great job”, If words of affirimation is your love language,you feel happiest when someone expresses their affection in words. Similarly ,you should speak loving to youself.At times, we can be our own worst critics. Replacing negative self- talk with kind words is a powerful way to show yourself love.

Self -love ideas for words of affirimation:

* Recite daily positive affirmations

* stick encouragingnotes on your fridge.

* write yourself a loving letter.

* keep a gratitude jar.

* Remind yourself of your dreams by making a vision board.

* Be aware of how people in your life speak to you.

* Talk about your passions with others.

* Forgive yourself for past mistakes.

*Give yourself a compliment.

* write a list of things you’ve accomplished this year.

3.Receiving Gifts:

When it comes to this love language,it’s the thought behind the gift that counts. You love the idea that someone bought or made a gift with just you in mind. If receiving gifts is your love language ,you truly appreciate when people listen to your interests and passions.

Let’s say that you adore all things music. You’d probably feel emotional if your loved ones suprised you with tickets to your favorite artist’s concert. Another thing that would mean the world to you is if they made you a personalized playlist! Overall, small gifts make you feel special because someone you love thought about you

Self-love Ideas for Receiving Gifts:

* Treat yourself to a small gift from yore fav shop.

* Buy a ticket to see a local show or movie.

* Invest in your hobbies and passions.

* Decorate your workspace with positive knickknacks.

* create a scrapbook of memories & mementos.

* Make yourself a self care kit.

* start a DIY project just for fun.

4. Physical Touch :

If physical touch is your love language,a hug from someone you care about can make your wholeday. Showing affection through physical touch calms you down and makes you happiest. When it comes to self care , take the steps you need to feel more in tune with your body. Doing so well bring you a sense of calm.

Self-love ideas for physical Touch:

* cook yourself a healthy dinner.

* Get some fresh air

* Light your favorite candle.

* work on your skincare routine.

* sign up for a fitness class.

* Enjoy a cup of tea.

* Drink a glass of water

* play with makeup.

* Go to the gym.

5. Acts of service :

On to the final self- love language _ acts of service! When I took Dr.chapman’s quiz,I was’nt too surprised that this was my personal love language.At the end of the day ,this love language is all about showing the people in your life you care.

Self-love Ideas for Acts of service:

* check off your to-do list.

* Donate to a local charity.

* Learn how to set boundaries and say no to things that drain your energy.

* Make your bed in the morning.

* Give yourself braeks throughout the workday.

* pick up your favorite snacks at the store.

World Population Day – 11th of July every year

Today, 11th July has been recognized as World Population Day and the main significance of this day is to draw attention to the alarming global population issues. Among the 195 countries in the entire world, China tops the list recording the highest population and further India stands in the second position.

The day was established by the United Nations Development Programme in 1989 and was suggested by Dr. K.C.Zachariah in which the population reaches Five Billion when he worked as Sr Demographer at World Bank. On this day one should not only seek to raise awareness about the world population but also gives importance to issues like family planning, gender equality, poverty, maternal health, and human rights.

The increasing population has always been a matter of concern. At the beginning of the 1800s, the recorded population was 1 billion. Then, at the beginning of the 2000s, the population recorded was around 6 billion. As of 2019, the world population recorded is 767.35 Crores. The massive rate at which the population is increasing is very distressing. With the increase in the number of human beings, the resources to sustain human life has come to a downfall. The natural resources available are limited while their consumption is increasing every year. If this continues increasing at the same rate, the day isn’t away when everyone here would be doomed.

Individuals always advocate through words and suggest the required steps to be taken to control the increasing population but very few carry out various programs at their institution or organizational levels to make people aware of the consequences this would lead to us if not controlled. In India, most of the remote area’s population aren’t even aware of basic human rights, educating them about various policies and family planning strategies can turn out to be beneficial. If we get a close look at the stats in India, the birth rate is increasing rapidly stating 51 births each min(as of 2020) and death rates decreasing comparatively to around 19 deaths each min(as of 2020). Taking this into consideration, reproductive health of woman is a matter of concern too. Maternal health affects adversely due to multiple rebirths and if one’s sexually active with multiple partners makes her more vulnerable to deadly diseases like vaginal and cervical cancer.

While the media/ press only surges on the count of the world population, leaders, small organizations, institutions should hold hands together to create and spread awareness about reproductive health issues and advocate their voices for the basic human rights of every individual. It’s also my request to the government to come forward with effective policies and schemes to control the population. And the concern is so widespread that the results won’t show up immediately, everyone has to be patient whilst these measures become effective. But if not controlled now, human life should get prepared for some adverse repercussions.

WATER RESOURCE

Water is the precious gift of nature to humankind and millions of other species living on the earth.

Tamil Nadu constitutes 4% of India’s land area and is inhabited by 6% of India’s population, but has only 2.5% percent of India’s water resources. More than 95% of the surface water and 80% of the ground water have already been put into use.

Multipurpose River Valley Projects

Multipurpose river valley projects are basically designed for the development of irrigation for agriculture and hydropower generation. However, they are used for many other purposes as well.

Mettur Dam

The Mettur Dam was constructed in a gorge, where river Cauvery enters the plains. It is one of the oldest dam in India. It provides irrigation to Salem, Erode, Karur, Tiruchirapalli, Thanjavur, Tiruvarur and Nagapattinam districts farmlands.

Bhavani Sagar Dam

The Bhavani Sagar Dam is located 80 km away from Coimbatore city in the district of Erode. It has been constructed across the river Bhavani. This dam is one of the biggest earthen dams in the country.

Amaravathi Dam

The Amaravathi dam is situated 25 km away from Udumalpet in Tirupur district. The dam has been constructed across the river Amaravathi, a tributary of Cauvery. The dam was built primarily for irrigation and flood control. A small Hydropower station has also been installed recently.

Krishnagiri Dam

Krishnagiri dam is situated at a distance of 7 km from Krishnagiri towards Dharmapuri.

Sathanur Dam

Sathanur Dam was constructed across the river Thenpennai in Chengam taluk. It is in the midst of Chennakesava hills. It irrigates the land in Thandrampet and Tiruvannamalai blocks. There is also a large crocodile farm and a fish grotto. Parks are maintained inside the dam for tourists and the gardens are used by the film industry.

Mullaperiyar Dam

Mullaperiyar dam was built by the British administration in 1895. It has been constructed on the Periyar river, which originates from Thekkady hills of Kerala. The dam was built mainly for watering the farming land of Tamil Nadu, which is perennially drought-prone.

Vaigai Dam

This dam built across the river Vaigai near Andipatti. The dam with a height of 111 feet can store water up to 71 feet. It is a located 7 km from Andipatti and 70 km from Madurai. This dam was opened on 21 January, 1959.

Manimuthar Dam

Manimuthar dam is located about 47 km from Tirunelveli.

The Papanasam Dam

It is also known as Karaiyar dam and is located about 49 km away from Tirunelveli and Thoothukudi districts.

Parampikulam Aliyar Project

It is a joint venture of Tamil Nadu and Kerala states. It envisages the construction of seven interconnected reservoirs by harnessing the water of seven rivers, which include major rivers of Parampikulam and Aliyar.

Parappalar project is located near Ottanchatram. Its storage capacity is 167 million cubic feet of water. It is about 75 km from Madurai and is in Palani taluk.

Water Resource Management

Water resource management is the activity of planning, developing, distributing and managing the optimum use of water resources. The demand for water in Tamil Nadu is increasing at a fast rate both due to increasing population and also due to larger per capita needs triggered by economic growth. Demands from other sectors such as domestic and industries have been growing significantly. The state is heavily dependent on monsoon rains. Since the state is entirely dependent on rains for recharging its water resources, monsoon failures lead to acute water scarcity and severe droughts. So, it is important to save water for us and the future generation.

Gandhi ji and Communal Liberty

Gandhi is an important figure in India’s national movement. A phase of our national movement is called the Gandhian Phase. Nation is defined as a people sharing a common language, history and culture and having a sense of belonging to their common identity. The idea of nation was combined with the nation of the state. It developed where the people of one nation were suppose to live in one state. Nationalism has 2 versions: Premordial and Modernist.

Premordial versions means is the the original versions of nationalism in which the nation has a common language, culture, ethics and history. The modernist version however they treat people like a particular territory and sharing its civic amenities despite loving different ethic on regular affinities.

Gandhi ji was one of the nationalist who was the leader of many movements. He helped us to get independence. He believed in non- violence. He lead many movements in his opposition to the British rule like Satyagraha, Dandi March, Khilafat Movement, the non-cooperation movement. For Mahatma Gandhi, nationalist was based on understanding what was required for people to be free. He was not a socialist but, in common with the socialists, he believed that capitalism could never solve the problem of unemployment and the mental dullness is produced. Gamdhi ji also fought against the practices of sati, child marriage, oppressions of widow, ‘pardah’ and fueled emancipation of women.

Gandhi ji on Communal Liberty

India is a land of diversity. Populated by heterogeneous people of multifarious languages, religion, castes and creeds. Inspite of such diversities of character, there is always an underlying unity among them since time immemorial. The fact also remains that there is always a threat to narrow communal feelings. In modern India, gandhi was one of the greatest champions and communal unity. He lived his whole lofe striving for it, ensuring it, stood firmly by itand finally sacrificed his life in the pursuit of his communal unity. For Gandhi the life of communal unity was even greater than swaraj. None of the political leaders or religious priests were as devotedly concerned about communal unity as Gandhi ji was. Gandhi ji saw truth, love, compassion and service enlisted in all religions, which led him to accord equal respects to all faiths. All religion insist on equality of human race and developing a harmonious relationship with the entirety of creation. Any violation of the principle of equality gives way to conflict and violation. Gnadhiji regarded Islam as a religion of peace in the same sense as Christanity, Buddhism and Hinduism. No doubt, there are differences in the degree. He said in this regard that he knew the passages that could be quoted from the holy Quran to the contrary. Hindu and Muslim has often raised a great challenge before India became secular. Without unity between Hindu and Muslim no certain progress can be made by the nation tenet that ‘unity is strength’ is not merely a copy book maxim but a rule of life. Hindu-Muslim unity means not only unity betwwen Hindus and Muslims but betwwen all these who believe India to be their home, no matter to what faith they belong. Gandhi ji did not fully succeed in Hindu-Muslim unity . Some writers felt that Gandhi ji locked a historocal perspective. He did not take into the account that held that religion with its dagma, tradition, customs, rituals and historical memories has on the minds of men and women in the pre modern society. Gandhi assigned only a derination role to the cultural factors. He did not grasp the deeper social and cultural roots of the hindu-muslims conflict. Gamdhi placed the entire blame for the communal problem on the British. He thought that hindu-muslim was essentially religious amd missed the social aspect of the problems. Gandhi always emphasized upon the necessity of openness of mind for the unity and harmony of the society. It was not a question of failure or success. Gandhi realised that the only alternative to violence coercion, retribution and chaos was restoration of society among the misguided individual to counter Frenzy and indictiveness, gandhi sought rehabilitation of balanced social interrogation among the masses to reslove to put the cause of nation above all denominated prejudices. Today, India is a secular nation. Democracy is mature, muslims have got equal rights and opportunities and are more secure in India than in any other country. The credit goes to the founding father of contribution and Mahatma Gandhi.

Structure of banking system in India

Introduction

Banking in India in the mdern sense originated in the last decades of the 18th century . The first banks were Bank of Hindustan (1770-1829) and the General Bank of India established 1786. The largest bank and the oldest still in existence, is tge State bank of India, which originated in the Bank of Calcutta in June 1806 , which almost immediately became the bank of Bengal. This was one of the three presidency banks , the other two being The Bank of Bombay and The bank of Madras , all three of which were established under charters from the British East India Company. The three banks merged in 1921 to form the Imperial Bank of India , which , upon India’s independence became the State Bank of India in 1955. For many years the presidency banks acted as quasi-central banks , as did their successors until the reserve Bank of India was established in 1935 .

Reserve bank of India (RBI)

The Reserve Bank of India is India’s central banking institution, which controls the monetary policy of the Indian rupee. It commenced its operations on 1 April 1935 during the British Rule in accordance with the provisions of the Reserve Bank of India Act,1934 and in 1949 it was nationalized.The central office of the Reserve Bank was initially established in Calcutta but was permanently moved to Mumbai in 1937. The central office is where the Governor sits and where policies are formulated. Sir CD Deshmukh is the first Governor of RBI. The RBI has four zonal offices at Chennai, Delhi, Kolkata, Mumbai and 20 regional offices mostly located in the state capitals and 11 sub-offices. Reserve Bank of India Act,1934 is the legislative act under which the Reserve Bank of India was formed. This act along with the Comapnies Act, which was amended in 1936, were meant to provide a framework for the supervision of banking firms in india.

Scheduled and non-scheduled banks

Scheduled banks in India refer to those banks which have been included in the second schedule of Reserve Bank of India Act, 1934. Banks not under this schedule are called non-scheduled banks. In other words, Banks with a reserve capital of less than 5 lakh rupees qualify as non-scheduled banks. Unlike scheduled Banks , they are not entitled to borrow from the RBI for normal banking purposes, except, in emergency or ‘abnormal circumstances’. Coastal local Area Bank Ltd. (Vijayawasa,AP), Capital Local Area Bank Ltd. (Phagwara, Punjab), Krishna Bhima Samrudhi Local Area Bank Ltd. (Mehbubnagar, Telangana), Subhadra Local Area Bank Ltd. (Kolhapur, Maharashtra) are the only non-scheduled banks in India.

Scheduled banks are further internally classified into commercial banks and cooperative banks.

Public Sector Banks

Public sector banks (PSBs) are banks where a majority state (ie., more than 50%) is held by a government . The shares of these banks are listed on stock exchange. There are a total of 21 PSBs in India and State Bank of India group.

In 1969, the Indira-Gandhi headed government nationalised 14 major commercial banks ( Allahabad Bank , Bank of Baroda , Bank of India , Bank of Maharashtra , Canara Bank , Central Bank of India , Dena Bank , Indian Bank , Indian Overseas Bank , Punjab and Sindh Bank , Punjab National Bank, Sindicate Bank , UCO Bank , United Bank of India)
In 1980 , a further 6 banks were nationalised (Andhra Bank , Cooperation Bank , New Bank of India , Oriental Bank of Commerce, Punjab and Sindh Bank , Vijay Bank )
IDBI Bank is an Indian government-owned financial service company, formarly known as industrial Development Bank of India , headquartered in Mumbai , India .It was established in 1964 and nationalised in year 2005 .

Private Sector Banks

The ‘Private- Sector’ banks are baks where greater parts of share or equity are not held by the government but by private shareholders . There are many Indian and Foreign Banks in India . HDFC Bank , ICICI Bank , Axis Bank , Kotak Mahindra Bank , Yes Bank , IDFC Bank , RBL Bank , Federal Bank , City Union Bank are the major private banks in India.

Regional Rural Banks

Regional Rural Banks were formed on October 2,1975 upon the recommendations of M. Narsimham working group during the tenure of Indira Gandhi’s government. The object behind the formation of RRBs was to serve large unserve population of rural areas and promoting financial inclusions . They have been created with a view to serve primarily the rural areas of India with basic banking and financial services. However, RRBs may have branches set up for urban operations and their area of operation may include urban areas too.

Cooperative Banks

The cooperative banks are furtger classified into:

State cooperative banks: These are small financial institutions which are governed by regulations like Banking Regulations Act , 1949 and Banking Laws Cooperative Socities Act ,1965 . At present there are about 33 state cooperative banks of which 19 are scheduled.
Urban/ Central cooperative banks: The term urban cooperative banks (UCB) refers to primary cooperative banks located in urban and semi-urban areas . These banks till 1996 , were allowed to lend money only for non-agricultural purposes. This distinction does not hold today . They essentially lent to small borrowers abd business . There are about 2,104 UCBs of which 56 were scheduled Banks. About 79 percent of these are located in 5states- Andhra Pradesh, Gujarat, Karnataka, Maharashtra and Tamil Nadu .
Primary credit Socities: Primary Credit Societies or primary agricultural credit society (PACs) is a basic unit and smallest cooperative credit institutions in India. It works on the grassroot level (Gram panchayat and village level ) . It virtually function like banks , but whose net worth is less than Rs. 1 lakh; who are not members of the payment system and to whom deposit insurance is not extended .

Top 10 Highschool Kdramas You’ll Love

Years after leaving those precious school days behind, you still gush over the idea of having a popular, cool classmate having a crush on you or a warm and caring senior as your friend.

Of course, your school days can’t come back but you can watch these dramas and feel happy about the good memories you made. Here, is the list of Top 10 Highschool K-dramas that you’ll love:

1) Sassy Go-Go (2015):

Taking place at a prestigious boarding school, this drama depicts high school life in South Korea where students are taught to compete and climb over their competitors.

One day, an unfortunate incident creates a crisis for the school’s dance club and a group of elite students. They must overcome their differences and work together in order to prove others wrong. It starred Jung Eun-Ji, Lee Won-Keun, Chae Soo-Bin, Cha Haek-Yon, Ji-Soo as the main cast.

2) A-Teen(2018):

This K-drama was a sequel made for the K-drama “Seventeen”. A production of Naver Subsidiaries, it starred Shin Yae-Eun, Lee Na-Eun, Shin Seung-Ho, Kim Dong-Hee, and Kim So-Hyun.

In A-Teen, two characters shared the same name “Ha-Na” embark on a journey of self-discovery as they turn 18. Do Ha-Na may be ordinary, but she’s outgoing and confident.

Meanwhile, Kim Ha-Na is the school’s most favored student and yet she’s insecure on the inside. This is a story about six friends and how they deal with their teenage years. A worth it Teenage sympathetic romance drama.

3) Moment Of Eighteen(2019):

At eighteen, Choi Jun-Woo has solidified his position as a perpetual loner. Unable to adequately express his emotions, he often comes across as unsympathetic and aloof, when in reality, that couldn’t be further from the truth.

Underneath his lonely exterior lies a cute, goofy young man who just needs the right people around to bring this side more often. When Jun Woo transfers schools, he meets Yoo Soo Bin, a top student who has spent her entire life being controlled by her overbearing mother.

Suffocated under her mother’s care, Soo Bin spends most of her life dreaming of the day she becomes an independent woman. Meanwhile, Ma Hwi Young, seems like the perfect gentleman.

Strong on the outside, Hwi Young seems like he has it all, but on the inside, he’s just a timid eighteen-year-old boy trying to find his place in the world. Each student has their own set of struggles but when they come together, they find their lives slowly begin to change. “Moment of Eighteen” is a 2019 Viki Original directed drama directed by Sim Na-Yeon.

4) Love Alarm(2019):

Love Alarm is a streaming television series starring Kim So Hyun, Jung Ga-Ram, and Song Kang. It is based on the Daum Webtoon of the same name written by Chon Kye-Yong.

The drama is based on a futuristic app that alerts you when someone within a ten minutes radius harbors a crush on you. While this cutting-edge technology sounds exciting, heartbreaks are bound to arise as feelings start to get exposed.

Injecting technology into romance would make for the most intense love triangle ever. You’d be spilt between rooting for Hwang Sun-Oh, the school’s most popular transfer student who’s go-getter, and Lee Hye-Hyeong, who’s quiet and shy but never fails to look out for Jo-Jo.

5) The Heirs (2013):

The world at your feet and the weight of the world at your shoulders, children of the super-elite class bear the burden of success as they are being groomed of the success as they are being groomed as heirs to their family business empires despite only being in high school.

“Heirs: He Who Wears The Crown Must Bear Its Weight” or commonly known as “The Heirs”, is a 2013 south Korean starring the hottest actors working today. It is directed by Knag Shin Yo.

6) Who Are You: School 2015 (2015):

“Who Are You: School 2015” also known as “Love Generation” in Japan is a television series, starring Kim So-Hyun, Nam Joo-Hyuk, and Yook Jung-Sae.

This drama is a 2015 version of KBS2’s “School” series, this young adult drama focuses on an 18-year old female high school student who has her life turned upside down overnight and the honest, touching situations that the students encounter.

7) Dream High(2011):

“Dream High” is one of those K-dramas whose cast mostly consisted of K-pop idols. It starred 2PM’s Ok Taec-Yeon and Jang Woo-Young, IU, T-ara’s Ham Eun-Jung, and Kim So0-Hyun.

The drama follows six school classmates at a performing arts high school as they strive to become successful K-pop stars while also navigating through the trials of teenage life.

8) Extraordinary You (2019):

Dan Oh, a high school girl who is an only child from a wealthy family, has congenital heart disease. One day, she wonders why her memory keeps disappearing.

She finally realizes that she is a character in the cartoon and decides to find her real life and love. Meanwhile, a character who doesn’t even has its name, Seuli high school’s student number 13, lives like the background of the other character, but his life slowly changes after meeting Dan-Oh.

They begin their mysterious adventure to find out the secret of the romance cartoon world, and they try to get their independent lives back.

9) Boys Over Flowers (2009):

Jan Di is an average girl whose family owns a dry-cleaning store located near the luxurious and well-known Shin Hwa High School. After saving a boy from jumping off the roof of Shin Hwa High School, Jan Di is admitted into the school on a swimming scholarship.

At school, Jan Di tries to avoid confrontation with the four richest and most spoiled boys known as the F4, because she knows what happens to those that stand up against them. However, when Jan Di’s friend, Oh Min Ji, accidentally gets ice cream on the F4 leader’s shoes, she is forced to declare war on the leader of the F4, Goo Joon Pyo.

What will happen, though, when she falls in love with someone from the F4 and Goo Joon Pyo starts developing feelings for her, too? Will the love triangle disrupt the F4 and change their lives forever?

“Boys Over Flowers” is one of the biggest Korean drama hits of our time, sweeping ratings and awards across Asia in 2009 and 2010.

10) True Beauty(2020):

Based on a webtoon of the same name, it starred Cha Eun-Woo, Moon Ga-Young, Hwang In-Youp, and Park Yoo-Naa. This drama was one of the most famous K-Dramas of 2020 and still is in the hype. It centers on a high school girl, who after being bullied and discriminated against because of being perceived as ugly, masters the art of makeup to transform herself into a gorgeous person. It was a smash hit after it was released. The drama enthralled the audience as it had a riveting love triangle which was worth the attention. The creator expressed it was a dream come true to see her work turned into a drama.

K-dramas are not must about Romance or love triangles. It focuses on much more issues like family, friendship, trust. If you want to spend some quality time in this hectic period, you should definitely try these K-Dramas. You don’t know what waits for you in the K-Drama World.

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LYTTON FIRE:

LOSSES:

RESPONSE:

LYTTON BEFORE AND AFTER:

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INTERNATIONAL WOMEN’S DAY

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Gandhi ji on Communal Liberty

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