|Ways of acquiring Mate|

How does one gets married? Normally people get married by publishing matrimonial ads in newspapers, online sites, or with the help of relatives who acts as mediators. This was about the modern industrial society, but the tribal society is unique, so their ways of getting married are also unique. Tribes have nine different ways of acquiring a mate.

In this article, I will show the different ways of acquiring a mate prevalent in tribal society.

Marriage by capture– When a man snatches away a woman from her village and marries her, it is called marriage by capture. This form of marriage is most popular among the Naga who invade villages and capture girls.

Marriage by exchange- Under this marriage, two households exchange women with each other and thus avoid paying the bride price. Bride price is the payment made by the groom’s side to the bride’s side to marry her. This form of marriage is found all over India and is also found among the non-tribals.

Marriage by purchase- In this form of marriage bride price is the central theme. Among the Munda, Ho, Santhal it is the most prevalent. The high bride price has the worst consequences as is seen in the case of the Ho tribe of Chotanagpur where to escape the bride price many youth resorts to marriage by capture or remain unmarried.

Marriage by elopement- It is a peculiar feature of tribal India. Anthropologists believe this kind of marriage has emerged as a result of boys and girls shedding their traditional submissiveness. If the parents’ consent is not forthcoming, they resort to elopement and get married.

Marriage by service- In this form of marriage the groom serves in the house of the bride as suitor-servant and marries her after a lapse of few years. they have to work in the bride’s household for three years and have to fulfill all the responsibilities of a son. This form of marriage is a way to avoid payment of bride price completely or minimizing it through service rendered by the prospective groom at the bride’s residence. For example, marriage by service is found among the Gond Baiga, Birhor.

Marriage by intrusion- Here a girl desirous of marrying an unwilling young man thrust herself on the groom and his parents. She tries to serve her prospective in-laws and can be tortured in return. If she persists in her intentions and her endurance lasts for a considerable period she is finally accepted as a daughter-in-law.

Marriage by trial- In this form of marriage, the prospective groom has to prove his prowess before he can claim the desired girl. Thus he is required to undergo a trial.It is most popular among Bhils. During Holi festival, young men and women perform a folk dance known as ‘gol gadhedo’ around a pole or a tree to the top of which there is a coconut and jaggery tied. The girls make a ring around the tree and the boy to marry the girl has to break the ring and eat the coconut and jaggery after climbing the tree. In all this, he is beaten up, and inspite of all this if he succeeds he gets the right to demand any girl from the group as his wife.

Marriage by mutual consent- In this formalities of marriage are arranged by parties concerned through the process of mutual consent and consultation. This practice is result of tribal contacts with Hindus, Christians, etc.

Marriage by probation- Under this the prospective husband and wife are expected to live together for some time for marriage in the bride’s house. If they like each other and willing to marry, elders arrange their marriage.Otherwise, the man has to pay compensation to the girl’s parents. This form of marriage can be called a primitive version of the modern practice of courtship. It is prevalent among Kuki tribes of Andhra Pradesh.

Hence this was the nine different ways of acquiring mate found among the tribals. These kind of marriages is in contrast to the marriages in mainstream society. These interesting ways of getting married make the tribes even more unique.

A better way

Are you dealing with many health problems and one such is weight gain, digestion and more, due to this lockdown when you are stuck inside the house with your family and eating much more than required? Or… are you the one as me who was on the overweight site even before this lockdown could hit you. Yeah, I too am a same kind of person who always had a bloated overweight body like my Body mass index showed I am healthier but I didn’t looked fit or I looked like someone has aired some amount into me to look so bulky like a Potato.

I have lost much amount of weight previously but then also I was looking bulky and fatty but now when I at a same measured weight as I was before but looked not like a potato or fatty. Then what would had happened to me. Is it some sort of o magic well…? Yes, I worked on that magic Like changed my mindset as a resulted I started thinking as if.

Everything is fine, and you look good as you.
Even how much you tried at a point you will get the body or health you wanted.
Constantly work on it you will get results at a point.

Now let us move forward:

Why cannot you lose weight?

You have been health conscious since an early age, but you have been trying all sort of stuff, but you could not lose weight one reason might be this you might had your mindset on losing weight not getting healthier to yourself.

What is the time?

You have been constantly working on yourself but could not help it. You should know that a way a healthy step works, or functions is slow, but you must be steady or consistent in doing so or following that healthier approach which you have started. Then at a movement a time will come when you look healthier neither obese nor undernutrition.

Working on it

Well changing yourself or something about you is little harder or tougher because everything takes time you have to continuously work on it to achieve what you wanted.

For example

There was a girl name Nancy who was always chubby bulky and was not of a good taller height, but she was also of 16 years old. She tried doing many sort of activities like she dance but was not looking good doing it, she would walk for miles but could not continue because she had something happen to her body whenever she walks more which resulted in her just sitting and rested for the thing to recover, she gave up everything she tried. Than once when she was scrolling through YouTube she reached some one who inspired her to dance not because to loose weight but wanted to improve in dancing which made her fell in love with dancing too again, they made her love herself in any given condition. She was happier after she got to know them she got happier enjoyed everything in her life. After much physical activities and eating good with a healthier lifestyle she somehow gains few inches of height and now looks pretty good, beautiful, and loves herself.

Tips on Buying or Selling houses

How many houses have you been outbid on? And if you’re an owner who can’t even get a nibble out of buyers – if some barely even bother stepping inside – are you starting to feel like screaming?Yes, times are tricky for both buyers and sellers.”Rising demand among millennials, full employment, and the strong economy have bumped against limited inventory,” the Washington Post reported, “which fuels price increases.”What to do? Read on for some of the best insider tips.* January and February are the best months to buy. Forget the “experts” who warn you shouldn’t try to time the market. A recent study from NerdWallet shows houses typically cost 8.45 percent less during those two months than in June and August.True, the pickings might be slimmer, given that most sellers list a house in the peak spring or summer seasons. However, not only are you less likely to be up against buyers with wads of cash – they’re probably wintering in the likes of St. Barts – but you’ll also stand to profit from a time-tested truth. “If their home is (still) on the market in fall or winter,” notes the home improvement website BobVila.com, “chances are they’ll be eager to close.”With the median price of homes currently listed in the U.S. at $275,000, that 8.45 percent “discount” translates into a very un-chump change savings of more than $23,000 – and a lot more in pricier cities like San Francisco.Sellers, on the other hand, do best in the first half of May, according to Zillow.com.* Generation Z is quick to buy. We hear so much about Millennials these days, but those born after 1995 caught Zillow’s attention for a very good reason: When they buy, they buy “quickly.”More than two-thirds of those Gen Z buyers spent less than three months on their search, compared to 54 percent of Millennials and less than half of both Gen Xers (born between 1965 and 1976) and Baby Boomers.One of the best ways to pique their interest? Smart home features that allow just about anything to be remotely controlled on their phones.* A new roof is a sure-fire way to boost a home’s resale value. A perennial fixture on Remodeling magazine’s annual Cost vs. Value Report, roofs are often the first thing prospective buyers notice even before exiting their cars. And if yours pales in comparison to others up for sale in the area – or worse, looks like something out of “Twister” – that could explain the lack of nibbles.Patsy O’Neill, a sales associate with Sotheby’s in Montclair, New Jersey, has witnessed this effect first-hand.”If your current roof is an eyesore,” she says emphatically, “buyers will be predisposed to find other things they hate about your place. It’s just the way people’s minds work.”Your roof no longer cutting it? You might want to check out the popular Timberline roofing shingle line from GAF (gaf.com), North America’s largest roofing manufacturer, given their look of luxury at affordable prices. An even more upscale choice: the Designer Shingle line from the same company.* Play the online odds. “Studies show that homes with more than six listing photos online are twice as likely to be viewed by buyers,” Trulia.com reports.Of course, that only applies if the house you’re trying to sell is photo-worthy. (See “New Roof” above.) And if it isn’t … well, let’s just say you might want to skip this tip.

PSYCHOLOGY

It is a scientific discipline that studies mental states and processes and behaviour in humans and other animals. the discipline of psychology is broadly divisible into 2 parts; a large profession of practisioners and a smaller but growing science of mind , brain and social behaviour. the two have distinctive goals, training and practices but some psychologists integrate the two.

HISTORY:

In western culture contributors to the development of psychology came from many areas, beginning with philosophers such as plato and aristole. hippocrates philosophized about basic human temperaments and their associated traits. informed by the biology of his time, he speculated that physical qualities such as yellow bile or too much blood, might underlie differences in temparament. aristole postulated the brain to be the seat of the rational human mind and in the 17th century one of the scientist argued that the mind gives people the capacities for thought and consciousness the mind decides and the body carries out the decision a dualistic mind body split that modern psychological science is still working to overcome. therefore the principles of psychology defined psychology as the science of mental life and provided insightful discussions of topics and challenges that anticipated much of the fields of research agenda a century later. during the 1st half of the 20th century however behaviourism dominated most of american academic psychology. one of the scientist argued that psychology as a science must deal execlusively with directly observable behaviour in lower animals as well as humans emphasized the importance of rewarding only desired behaviours in child rearing, and drew on principles of learning through classical conditioning.

Leading the way of demonstrating the power of operant conditioning through reinforcement. behaviourists in university settings conducted experiments on the conditions controlling learning and shaping behaviour through reinforcement usually working with laboratory animals such as rats and pigeons. their work showed that social behaviour is readily influenced by manupulating specific contingencies and by changing the consequences or reinforcement to which behaviour leads in different situations. changes in those consequences can modify behaviour in predictable stimulus response patterns. likewise a wide range of emotions both positive and negative may be acquired through process of conditioning and can be modified by applying the same principles.

EVOLVING SCOPE AND STRUCTURE OF PSYCHOLOGICAL SCIENCE

The discoveries and advances of psychological science keep expanding its scope and tools and changing its structure and organization. psychological science consisted of a variety of specialized subfields with little interconnection. they ranged from clinical psychology to study of individual difference and personality to social psychology to industrial organizational psychology to community psychology to experimental study of such basic process as memory, thinking, perception and sensation to animal behaviour and to physiological psychology. the various subfields each with its own distinct history and specialized mission usually were bundled together within academic departments essentially a loose federation of unrelated disciplines, each with its own training program and research agenda. in early years psychology became an increasingly integrative science at the intersection or hub of diverse other disciplines, from biology, neurology, economics, to sociology and antropology.

India’s Afghanistan Challenge

As the United States of America continues to pull out its troops out of Afghanistan, there has been wide discussions as to who would fill that vacuum

Biden’s decision to remove all US soldiers from Afghanistan has fueled domestic unrest in the nation, where violence is on the rise as the Taliban scores more combat successes against the Afghan government and foreign forces disengage. However, Washington’s decision to withdraw has prompted a regional struggle for power, with many parties ranging from China to Turkey, Russia to India, trying to capitalise on the diplomatic power vacuum in Afghanistan.

India, which has long provided diplomatic and financial assistance to the Afghan government, has allegedly altered its long-held policy of not interacting with the Taliban and is now engaging in direct discussions with the rebel group’s leadership. However, India’s presence in Afghanistan has long been balanced by the presence of the one nation that, whether it wants to or not, will have to pick up the majority of the pieces America leaves behind: Pakistan.

India is engaging with the Taliban because the Taliban are winning. Conservative, largely rural, and illiterate Afghans defeated the Soviet Union at its peak as the Mujahideen. They achieved it with enormous support from the United States, Pakistan, Saudi Arabia, China, and others. The same group has now vanquished the world’s sole superpower. They’ve done it with only Pakistan’s aid.

Before delving into the risks and advantages of dealing with the Taliban, it is important to reaffirm the primary objective of India’s Afghanistan policy, which is to maintain a strategic balance between Kabul and Islamabad. Despite the disparity of strength between two nations, India wants to guarantee that nationalist Afghan thought, which is critical of Pakistan’s interventionism, stays active and aggressive. This is why New Delhi has maintained its support for a “Afghan-owned, Afghan-led” peace process. Engaging with the Taliban is an exercise in averting harm to India’s interests as it is in determining the extent of the group’s nationalism.

The advantages of this successful outreach are obvious. The Taliban recognises India’s beneficial role in Afghanistan and does not want its diplomatic presence to be reduced.The outreach in Doha has given Indian authorities cautious hope that the Taliban will not be openly antagonistic and may even want deeper ties in the medium term.

However, the outreach is not without danger. One possibility is that the Taliban would break its pledges and, with a shove from Pakistan, will strike Indian interests. If this does not happen, the Taliban interlocutors with whom India is negotiating may be marginalised, or worse, replaced by pro-Pakistan supporters such as the Haqqanis. Second, reaching out to the Taliban might hasten the fall of Kabul while complicating India’s ties with existing allies.

Despite these concerns, India has solid reasons to engage the Taliban. For one thing, these worries would persist regardless of India’s approach. If nothing else, undoubtedly India’s absence from the Taliban’s calculus makes it much more vulnerable if the Islamic republic falls apart. For India, the only way to achieve long-term peace in Afghanistan is for there to be peace within Afghanistan and peace around Afghanistan, which will need aligning the interests of everybody, both inside and outside that country.

CHOKE POINTS

A strait is a naturally formed passage connecting two large water bodies. Canal too connects two large water bodies but are man-made i.e. intentionally constructed for faster connectivity. We can call it a man-made strait. Canals such as the Panama Canal(connecting Pacific and Atlantic) and Suez Canal(connecting Red sea and the Mediterranean) have drastically reduced the time required for inter Continental connectivity and are of massive economic value. Recently when the Suez Canal was blocked it costed dearly in economic terms an estimated loss of $ 54 billion in trade. The enormous dependence on Straits and canals also means it is of tremendous strategic importance to countries, total control over one of the busiest choke points gives a country immense bargaining power and will be an obvious member in any global trade-related groupings.

Some of the world’s busiest Straits include Malacca Strait, Strait of Hormuz, Dover Strait, Bosphorus Strait, The Danish Straits, Sunda Strait among others that connect prominent continents. Malacca strait is the shortest shipping channel between the Indian Ocean and the Pacific Ocean. Among artificial shipping routes, Germany’s Kiel Canal is the world’s busiest canal which accommodates more ships than the Suez and Panama Canal combined.

In today’s highly globalized world imports and exports are a necessary part of daily commercial business. Trade with other countries is one of the ways how countries can establish their presence for profitability or goodwill(or both)in a foreign land. All of these in turn for their faster functionality are dependent on Straits and Canals. Any obstruction or blockage of one of these chokepoints can have a vast and far-reaching cascading effect.

UNIFICATION OF GERMANY

(unification through diplomacy)

Do you ever feel the need of being diplomatic or is straightforwardness your only guide in life? Well, a peek at the events of Germany’s unification might enlighten your thoughts.

INTRODUCTION

It all started in the early 19^th century with Napoleon Bonaparte, the fearless ruthless French emperor who took half of the Europe in a sweep. Germany was divided into 100 independent states. After the conquer Napoleon congregated them into 39 larger states. He also established the Confederation of the Rhine, a league of 16 German states. This brought further unification to Germany. Bonaparte was ultimately defeated in the Battle of Waterloo (1815). The defeat however arose in the Germans the collective feeling of Nationalism. They understood the concept of UNITED WE STAND, DIVIDED WE FALL. This created German Federation in 1815, containing all territories of the former Empire with majority German speakers. Prussia and Austria became the main powers.

Initial efforts at unification were not political but economic. Zollverin was a trade agreement in which the tariff barriers were removed, taxes decreased. Then came the Romantic movement. “The Wanderer above the Sea of Fog”, a painting by German romanticist Caspar David Friedrich dwelled upon the unknown future.

Congress of Vienna created in 1814–1815 after fall of Bonaparte was an international diplomatic conference. It aimed to restore the European political order after French and Napoleonic Wars. The conference however faced backlash due to its ignorance towards national and liberal impulses. The reaction against Congress of Vienna were the Revolutions of 1848 (which had spread across Europe). These revolutions did stir feelings of nationalism in public. However The Revolution of 1848 failed in its attempt to unify the German-speaking states because the Frankfurt Assembly reflected the many different interests of the German ruling classes.

ENTRY OF OTTO VON BISMARCK

King William I appointed Otto von Bismarck as the new Minister President of Prussia in 1862. After less than a decade, he served the public with a unified Germany! For this he chose the path of diplomacy.

Otto von Bismarck (1818- 1898) was a Conservative Statesman from Prussia. He believed in Mcachiavelli’s ideology of Real Politik i.e. policy to be applied rather than have a handbook. In his famous Blood Iron Speech he said:

“Germany does not look to Prussia’s liberalism

but to her power…not by speeches and

majorities will the Great Questions of the day

be decided- but by Iron & Blood.”

He was a master of complex politics. His diplomacy helped win support of Liberals and Socialists. For Liberals’ support-

Diminished church rights
The class struggle with Catholic churches was called Kulturkampbh
Bismarck was already a supporter of Industrialisation, this benefited in gaining liberal support

For Socialists’ support-

Socialist party was banned at first
Social welfare programs were started instead: Health insurance, accident insurance and old age pensions

WAR STRATEGIES

The unification of Germany was done with three wars and several layers of diplomacy.

First war included Prussia and Austria against Denmark (1864). It was a diplomacy to gain Austria’s support. Denmark lost and the states of Schleswig and Holstien were taken by Prussia and Austria respectively.

The second war saw clash between Austria and Prussia in Austria-Prussian War (1866). Prussia obviously won and Austria’s territories were annexed. This made Prussia the leader of German unification. Prussia was backed by Italy here because of a treaty signed between the two nations against Austria.

The final war of Franco-Prussia (1871) was a mind game played by Bismarck. He wanted France to attack on Germany to arouse Nationalism. For this first he declared that Spain would be ruled by German. Next, he modified the news that Kin William I insulted French ambassador Count Benedetti. This enraged France and accordingly it waged war.

CONCLUSION

With all the diplomacies, he provoked three short, decisive wars against Denmark, Austria, and France, aligning the smaller German states behind Prussia in its defeat of France. Therefore whenever it is said that Bismarck is the architecture of Unified Germany, it must be mentioned that Diplomacy was his tool.

Artificial Intelligence in 2021

Artificial Intelligence is one of, if not the most, innovative technologies that has had a significant impact on the modern world. With frequent advances and researches done by scientists, engineers, and entrepreneurs trying to progress the subject, it is an idea that continues to reach a wider audience. 2021 appears to be a good year for AI research and breakthroughs that will change how we operate in the future years.

Machine learning, a form of artificial intelligence, was producing disruptions across businesses before the pandemic wrecked havoc in 2020. During the COVID-19 pandemic, however, it became clear that self-teaching algorithms and smart devices will play an important role in the ongoing fight against viral outbreaks and will continue to benefit our civilization in the future. Artificial intelligence technology is still a hot topic in our professional and personal lives. So, here’s a rundown of AI breakthroughs in 2021 so far.

AI Predicting Behavioral Changes and aiding marketing

As businesses closed physically, with the onset of the covid-19 pandemic, we all realized that going online was the only facet that was left for businesses to run in the fast growing automated world. Today we see a significant development in several AI tools, developed over the course of the last couple of years that help us in doing exactly that. Brands today, are employing several AI integrated tools on their websites to harvest the metrics, demographics, locations etc. of the users that visit their site; and then utilize this so called ‘big data’, in personalizing user experience. Moreover, we also see that this big data collected by several different companies may actually be useful in predicting general trends that users follow, and the general behaviour of a population. Businesses who had previously been hesitant to use digital platforms have realised the seriousness of the problem and the high demand of AI. As small and medium-sized firms prepare to establish themselves in the digital age, AI-tools that provide organizations with self-service access to this emerging technology of data harvesting will become more popular throughout 2021.

Analyzing and eliminating the threat of another pandemic

Researchers and scientists are striving to develop AI systems that can predict the future. These AI-powered epidemiological tools will be solely focused on developing systems that can effectively anticipate the timing and location of future outbreaks. In fact, the study has progressed so far that AI was responsible for the first alerts regarding the current coronavirus outbreak. When Toronto-based BlueDot issued an alarm about a potential epidemic in Wuhan, China, on December 31, 2019, its programme examined 100,000 official and media data sources on a regular basis. 6 months into 2021, we may anticipate further artificial intelligence advancements. However, this will necessitate worldwide cooperation between governments and private businesses. Global politics and the pace of technology advancement will have an impact on the outcome. As a result, concerns like as access to medical datasets for prediction and detection models, as well as hurdles to international information interchange, may become major subjects in the near future.

AI and Vaccine Development

A new vaccination often takes years, if not decades, to create. However, barely three months after the first reported cases, vaccine candidates to combat covid-19 were already starting human testing by March 2020. AI models assisted researchers in analysing massive volumes of data regarding coronavirus, allowing vaccine development to move at a breakneck pace.
The exterior proteins of a virus have tens of thousands of subcomponents. Machine learning algorithms can sift through this deluge of information and determine which subcomponents are the most immunogenic – i.e., capable of producing an immune response—and thereby guide researchers in designing targeted vaccines. Thus use of AI in vaccine development may revolutionize the way all vaccines are created in the future. Additionally, we may also see a increased investment of AI in the healthcare sector with more and more machine learning tactics being employed to simplify the manufacture of medication and treatment for patients. Moreover, the high long term return on investment with AI integrated technology will also motivate many countries to quickly start taking AI seriously for the benefit and welfare of their people.

Steps to improve waste disposal methods

The population of humans is increasing at a rapid rate due to which the wastes produced by them are increasing at a significant phase. Recycling is the only way to make the situation better. We all are aware of this fact, but the efforts we put into recycling are at rock bottom. Either by knowingly or unknowingly we do a lot of mistakes that are worsening the existing circumstances. So, let’s have an understanding of the steps we need to follow to improve the waste disposal process and thus contribute to a better future.

Steps to be followed in our homes:

Our homes are the starting point of the wastes which are dumped in huge piles across the country. Everyday morning we cut the edges of milk packets and throw them away unaware of the fact that it could turn into a huge threat to society. Recently Karnataka Vice President tweeted that if Bangalore alone cuts the milk packet without tearing the corning edge 50,00,000 pieces of wastes can be saved. She says that if the edges are being cut, it’s difficult to recycle those pieces even if they are properly segregated. Also, these pieces easily get missed out while transportation and they cause huge trouble by clogging in public drainages.

Segregation of bio-degradable and non-biodegradable waste is the primary step to be followed in waste disposal which most of us do not pay full attention to. Place two separate bins in your house and make sure every member of your house pays attention while disposing of the waste. If you live in apartments or societies encourage everyone to practice waste segregation in a proper manner. Those who are maintaining gardens at your house, reuse the plastic bottles and buckets in your house for planting and use the waste food as manure to the soil.

Reduce, Reuse, Recycle:

“All wastes must be viewed as a recycling opportunity” – Beezer Molten

The more effort paid to recycle or reuse the products, the more sustainable our future is. Both in your house and in your workplace find ways to reuse and recycle products. Encourage your children to actively participate in the cleaning of public places like beaches in order to make them understand the importance of recycling.

There are startups that actively build products that are recycled and are cool to fit in our lifestyles. Some of such startups are as follows:

Econiture: is a Bangalore-based startup that turns recycled plastic into beautiful home decor and furniture.
Anthill creations: is an IIT alumni based startup where they use old tyres and plastics and turn them into beautiful playgrounds and libraries.
Trashcon: is an emerging startup that collects, plastics, segregates it using robots and turns them into home and office furniture.

There are products that could be used as an alternative to our everyday plastics such as wooden combs, toothbrushes, pens etc. Many companies are producing such ecofriendly products nowadays. Let us all support their initiative by purchasing from them.

https://www.thebetterindia.com/243566/econiture-ecofriendly-recycled-plastic-furniture-home-decor-friends-earn-crores-san196/

https://www.thenewsminute.com/article/here-s-why-you-should-not-snip-tip-your-milk-packet-104271

How PharmEasy’s Net Worth Became 700 Million Dollars in just 5 Years

PharmEasy was founded in 2014 by Dharmil Seth and Dhawal Shah. Its parent company is API holdings private limited. It provides doorstep delivery of medicines and other medical equipment in India across 98% of Indian pin codes. The customers can order their items through PharmEasy’s Website or its mobile app. The idea behind this startup was to digitize the pharmacy sector and bring it under the umbrella of E-commerce. During the pandemic, PharmEasy doubled its revenue to 637 crores. The Pandemic has helped in accelerating its growth. The company’s current net worth is around $700 million. The company is all set to get listed in stock exchange and raise money through IPO (Initial Public Offering). On September 22, 2020, PharmEasy merged with Medlife and API Holdings Private Limited has acquired 100% stake of Medlife.

BUSINESS MODEL OF PharmEasy

The Business Model of PharmEasy is similar to any E-commerce Website like Flipkart, Amazon and Myntra. It sells Medicines and other equipment at cheaper rates and provides doorstep delivery of the products. The customers need to upload their prescriptions of medicines for verification. They can also verify their prescription from a doctor appointed by PharmEasy if the customers face any problems in verification. They provide up to 20% discounts on bookings done through mobile app so that more people download their app. They also earn money by displaying sponsored results of various pharmaceutical entities.

CHALLENGES AND COMPETITORS OF PharmEasy

The foremost challenge faced by PharmEasy was to attract customers to buy their medicines and other medical equipment online. Generally, People preferred buying their medicines from a physical pharmacy store.

India has low smartphone penetration among its population. Also, Internet users in India compared to the entire population is also quite low. Thus, It narrows the customer base for PharmEasy.

Customers hesitate in providing their prescriptions online. They are also afraid of getting expired and fake medicines.

The Competitors of PharmEasy are MedPlus, Netmeds, 1mg, Myra etc. PharmEasy has the market dominance and generates the maximum revenue in comparison to its Competitors.

FUTURE OF PharmEasy IN INDIA

PharmEasy has been expanding its network by investing more in Capital expenditure. It has been in talks that it is going to buy Thyrocare at 7000 crores which will increase its customer base and capital assets.

The Covid-19 Pandemic has provided a conducive Business Environment for PharmEasy. Now, People prefer to shop online and contactless delivery of products.

The increase in the demand of vitamins, immunity boosters, and other medicines has also contributed to the growth of PharmEasy. Pandemic has led to increase in demand of medicinal equipment.

There has been increase in the number of Internet users and the smartphone users in India in the past few years. It will help in increasing their potential customer base.

PharmEasy will have to face tough competition from other players which are aggressively participating in the market to increase their revenues.

BLACK LIVES MATTER OR DO ALL LIVES MATTER?

BY: VAIBHAVI MENON

“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”- Nelson Mandela

Racism has always existed and still is an ongoing struggle for a lot of us. Discrimination on the basis of color is very frequently experienced where the “whites” are considered on the higher scale of an hierarchy and the “colored” and “blacks” are considered on the lower scales. The black lives matter moment began after the acquittal of George Zimmerman in the shooting death of African-American teen Trayvon Martin 17 months earlier in February 2012.The overall Black Lives Matter movement is a decentralized network of activists with no formal hierarchy. he movement returned to national headlines and gained further international attention during the global George Floyd protests in 2020 following the murder of George Floyd by Minneapolis police officer Derek Chauvin. An estimated 15 million to 26 million people participated in the 2020 Black Lives Matter protests in the United States, making it one of the largest movements in the country’s history. The movement comprises many views and a broad array of demands but they center on criminal justice reform. The popularity of Black Lives Matter has rapidly shifted over time. Whereas public opinion on Black Lives Matter was net negative in 2018, it grew increasingly popular through 2019 and 2020. A later poll conducted in September 2020 showed that support among American adults had dropped to 55%, with notable declines among whites and Hispanics, while support remained widespread among black adults.

The phrase “Black Lives Matter” can refer to a Twitter hashtag, a slogan, a social movement, a political action committee, or a loose confederation of groups advocating for racial justice. Activist DeRay McKesson has commented that the movement “encompasses all who publicly declare that black lives matter and devote their time and energy accordingly.” BLM generally engages in direct action tactics that make people uncomfortable enough that they must address the issue. BLM has been known to build power through protest and rallies. BLM has also staged die-ins and held one during the 2015 Twin Cities Marathon. Black Lives Matter demonstration in Oakland, California, December 2014. Political slogans used during demonstrations include the eponymous “Black Lives Matter”, “Hands up, don’t shoot” (a later discredited reference attributed to Michael Brown), “I can’t breathe” (referring to Eric Garner and later George Floyd), “White silence is violence”, “No justice, no peace”, and “Is my son next?”,among others. According to a 2018 study, “Black Lives Matter protests are more likely to occur in localities where more black people have previously been killed by police.” The phrase “All Lives Matter” sprang up as response to the Black Lives Matter movement, shortly after the movement gained national attention. Several notable individuals have supported All Lives Matter. Its proponents include Senator Tim Scott. NFL cornerback Richard Sherman supports the All Lives Matter message, saying “I stand by what I said that All Lives Matter and that we are human beings.” According to an August 2015 telephone poll, 78% of likely American voters said that the statement “all lives matter” was closest to their own personal views when compared to “black lives matter” or neither. Only 11% said that the statement “black lives matter” was closest. Nine percent said that neither statement reflected their own personal point of view. According to professor David Theo Goldberg, “All Lives Matter” reflects a view of “racial dismissal, ignoring, and denial”. Professor Charles “Chip” Linscott said that “All Lives Matter” promotes the “erasure of structural anti-black racism and black social death in the name of formal and ideological equality and post-racial colorblindness”. Founders have responded to criticism of the movement’s exclusivity, saying, “#BlackLivesMatter doesn’t mean your life isn’t important – it means that Black lives, which are seen without value within White supremacy, are important to your liberation.” President Barack Obama spoke to the debate between Black Lives Matter and All Lives Matter. Obama said, “I think that the reason that the organizers used the phrase Black Lives Matter was not because they were suggesting that no one else’s lives matter rather what they were suggesting was there is a specific problem that is happening in the African American community that’s not happening in other communities.” He also said “that is a legitimate issue that we’ve got to address.”

To conclude this, the Black lives matter movement was never a way to discriminate the others(whites). The whites were always placed on a superior level and it was the colored who were continuously bashed because of their color. they were killed because of this difference and because of this they definitely deserve to have the title that ” Blacks lives matter.”

Culture and its effect on the brain

Definition of Culture

The study of culture can be collocated along two tenacious and prominent themes: Diversity and Change. A person’s upbringing, and living environment is what makes them diverse from others. It is the differences between all cultures and sub-cultures of the worlds regions. People’s need to adapt and alter to physical, biological and cultural aspects to survive is the pivot of the second theme, change. Culture usually changes for these two reasons: selective transmission or to stand the test of changing needs. This means that when there is a dearth of a food source, we change the way we live. There could be forced redistribution of, or relocation from ancestral domains due to external and/or internal forces.

Culture is the framework for our emotive and behavioural norms. Our culture can ascendant neural activity during various cognitive functions. The Cultural neuroscience of the self report by Shinobu Kitayama and Jiyoung Park suggests that culture “both constructs and is constructed by the mind and its underlying brain pathways”. According to this report, the mechanism has to do with the brain’s pliability (its ability to adapt to long-lasting engagement and have pre-formulated behavior stores as muscle memory. The capacity of our brains to undergo structural changes from recurrent daily tasks is commendable. A link to the research has been attached below.

https://www.researchgate.net/publication/44888800_Cultural_neuroscience_of_the_self_Understanding_the_social_grounding_of_the_brain_Social_Cognitive_and_Affective_Neuroscience_5_111-129

Many neuroscience researches are spreading knowledge on how culture shapes our functional anatomy, prejudices our brains, controls our neural activity, and even impacts the way we represent ourselves and others in our minds. That being said, culture is learned, dynamic, symbolic, shared ad systematic. Edgar Schein right said, “Culture consists of the shared beliefs, values, and assumptions of a group of people who learn from one another and teach to others that their behaviors, attitudes, and perspectives are the correct ways to think, act, and feel.” Attached below is a link to an article about his culture triangle.

Edgar Schein’s Organizational Culture Triangle: A Simple Summary

Cultural exchange must be viewed as a form of cross-pollination of the society. Culture and language are reflections of one another, for better and worse, and so we must take great care with the impact of our words.

How PharmEasy’s Net Worth Became 700 Million Dollars in 5 Years ?

BUSINESS MODEL OF PharmEasy

CHALLENGES AND COMPETITORS OF PharmEasy

The foremost challenge faced by PharmEasy was to attract customers to buy their medicines and other medical equipment online. Generally, People preferred buying their medicines from a physical pharmacy store.

India has low smartphone penetration among its population. Also, Internet users in India compared to the entire population is also quite low. Thus, It narrows the customer base for PharmEasy.

Customers hesitate in providing their prescriptions online. They are also afraid of getting expired and fake medicines.

The Competitors of PharmEasy are MedPlus, Netmeds, 1mg, Myra etc. PharmEasy has the market dominance and generates the maximum revenue in comparison to its Competitors.

FUTURE OF PharmEasy IN INDIA

PharmEasy has been expanding its network by investing more in Capital expenditure. It has been in talks that it is going to buy Thyrocare at 7000 crores which will increase its customer base and capital assets.

The Covid-19 Pandemic has provided a conducive Business Environment for PharmEasy. Now, People prefer to shop online and contactless delivery of products.

The increase in the demand of vitamins, immunity boosters, and other medicines has also contributed to the growth of PharmEasy. Pandemic has led to increase in demand of medicinal equipment.

There has been increase in the number of Internet users and the smartphone users in India in the past few years. It will help in increasing their potential customer base.

PharmEasy will have to face tough competition from other players which are aggressively participating in the market to increase their revenues.

How PharmEasy's Net Worth Became 700 Million Dollars in just 5 Years ?

PharmEasy was founded in 2014 by Dharmil Seth and Dhawal
Shah. Its parent company is API holdings private limited. It provides doorstep
delivery of medicines and other medical equipment in India across 98% of Indian
pin codes. The customers can order their
items through PharmEasy’s Website or its mobile app. The idea behind this
startup was to digitize the pharmacy sector and bring it under the umbrella of
E-commerce. During the pandemic, PharmEasy doubled its revenue to 637 crores.
The Pandemic has helped in accelerating its growth. The company’s current net
worth is around $700 million. The company is all set to get listed in stock
exchange and raise money through IPO (Initial Public Offering). On September
22, 2020, PharmEasy merged with Medlife and API Holdings Private Limited has
acquired 100% stake of Medlife.

BUSINESS MODEL OF
PharmEasy

The Business Model of PharmEasy is similar to any E-commerce
Website like Flipkart, Amazon and Myntra. It sells Medicines and other
equipment at cheaper rates and provides doorstep delivery of the products. The
customers need to upload their prescriptions of medicines for verification.
They can also verify their prescription from a doctor appointed by PharmEasy if
the customers face any problems in verification. They provide up to 20%
discounts on bookings done through mobile app so that more people download
their app. They also earn money by displaying sponsored results of various
pharmaceutical entities.

CHALLANGES AND COMPETITORS OF PharmEasy

1)
The
foremost challenge faced by PharmEasy was to attract customers to buy their
medicines and other medical equipment online. Generally, People preferred
buying their medicines from a physical pharmacy store.

2)
India has low smartphone penetration among its
population. Also, Internet users in India compared to the entire population is
also quite low. Thus, It narrows the customer base for PharmEasy.

3)
Customers hesitate in providing their
prescriptions online. They are also afraid of getting expired and fake
medicines.

4)
The Competitors of PharmEasy are MedPlus,
Netmeds, 1mg, Myra etc. PharmEasy has the market dominance and generates the
maximum revenue in comparison to its Competitors.

FUTURE OF PharmEasy IN INDIA

1)
PharmEasy has been expanding its network by
investing more in Capital expenditure. It has been in talks that it is going to
buy Thyrocare at 7000 crores which will increase its customer base and capital
assets.

2)
The Covid-19 Pandemic has provided a conducive Business
Environment for PharmEasy. Now, People prefer to shop online and contactless
delivery of products.

3)
The increase in the demand of vitamins, immunity
boosters, and other medicines has also contributed to the growth of PharmEasy.
Pandemic has led to increase in demand of medicinal equipment.

4)
There has been increase in the number of
Internet users and the smartphone users in India in the past few years. It will
help in increasing their potential customer base.

5)
PharmEasy will have to face tough competition
from other players which are aggressively participating in the market to
increase their revenues.

New found:Sugar leads to depression

How many of you are aware that you are including poison in your daily beverages, this is not to make you afraid but to make you aware!

First of all, there are numerous sugar fanatics all over the world, but little do they know how it affects their health in unimaginable ways. Anything that goes into your body in the form of sugar to eat or drink, it eventually converts the sugar into glucose.

The energy a human body receives solely depends on the glucose level. However, many people consume sugar containing food items, far more than they can burn off the energy level in their body.Eventually, this leads to tooth decay, belly fat, weight gain and increases the risk of various health conditions, such as heart disease and diabetes in common.

Basically, the roots of refined sugar come from sugar beets or commonly referred to as sugar cane, which are refined to extract sugar. Some go to delightful food items such as, white bread, pasta, white rice, pastries, pizza dough and most breakfast cereals are all a form of carbohydrate which contains refined sugar.

Some of the reasons for even sugar addicts to refrain consuming sugar, sugar maniacs listen up!

First and foremost, as we all know sugar is addictive. Consumption of sugar triggers the release of dopamine chemical, which creates a good sensation in the Brain. So eventually, it is stimulated to increase sugar intake and crave more which will make a person fall into a remorseless routine of sugar consumption.

Sugar leads to downfall in the immune system by reducing the white blood cells efficiency after consuming sugar, which restricts the human body’s ability to fight against diseases and infections.

Adapting to the old saying, “cancer loves sugar” excessive sugar consumption encourages the growth of cancer cells due to the production of insulin in the human body.

The ultimate lead for the causes of disease in the human body is caused due to the presence of glucose and fructose in refined sugar.

Apart, from affecting physical health, sugar consumption vastly affects mental health. To be more specific, we all would have experienced a feeling of bingeing after consuming sugar, which is caused due to a crash that’s created in the human body and mind after withdrawal of sugar which leads to addiction, loss of self control, overrating etcetera.

Besides, We all know how the current generation has huge effects of depression due to various reasons. But surely, none of us would be aware that sugar consumption could also be one of prominent causes of depression.

Consuming sugar doesn’t just stop from affecting physically but goes beyond that and creates depression, anxiety, irritability, unwanted emotions, mood swings, fatigue etc, all this is generated unknowingly because of the spike that’s produced in blood sugar and serotonin in the brain which is said to be a feel good chemical. This eventually creates addiction mentally and stimulates craving which leads to boundless negative effects in the human body.

So what do we do now? Is it possible to cut down sugar completely? Especially for sugar fanatics, yes, there’s an alternative for everything in this world and they are completely healthy and pure.

Stevia: it’s a natural sweetener that’s extracted from the leaves of shrubs.

Monk fruit: This sweetener Extracted from a monk fruit itself and also contains around 250 times sweet than sugar with zero calories.

Coconut sugar: This is extracted from the sap of sugar and contains healthy nutrients such as zinc, iron, calcium and potassium along with antioxidants.

Honey: honey is a well known sweetener. Which contains lots of healthy benefits. Rich in vitamins and minerals. An excellent alternative to sugar.

There are many more healthy and natural alternative sweetness around the world which are also easily available. Switching healthy sweetness instead of sugar reduces half of the issues that occur physically and mentally.

Lastly, anything consumed less would bring much great benefits, so moderation is the key.

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EVOLVING SCOPE AND STRUCTURE OF PSYCHOLOGICAL SCIENCE

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INTRODUCTION

ENTRY OF OTTO VON BISMARCK

WAR STRATEGIES

CONCLUSION

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