There was a point when digital marketing was just a new and a unique way for marketers to advertise their product to the masses. Gaining popularity since 2008, digital marketing became a huge platform for almost every company to reach out to every corner of the country effectively. Each and every organization or start-up have their own website and it is difficult these days to run a business without it. 

As the internet is inter-connecting the whole world digitally, online marketing is also gaining more attention. So, why is it so important?

1.REACHES OUT TO MASS POPULATION

 Considering more than half of the youth these days and the older generation as well is constantly active on social media, it becomes a huge platform for companies to put up their products and advertise it to the masses with less efforts and time. 

2.HELPS SMALL BUSINESSES

It is crystal clear that bringing a small business on the top rank is not an easy job especially when there are huge competitors out there like Amazon, Starbucks, McDonnlads and the list goes on. This is where digital marketing comes into picture. A small business cannot have a store next to Starbucks and expect to overtake their business, but they can promote themselves over the internet to as much of the population as possible to make a known place for themselves. 

3.INTERACTION WITH THE PUBLIC 

If your product is advertised on newspaper or television, you can only hope that people saw it and gained some interest in it. Also, you don’t even get their feedback on it. But, if it is done through social media, you get to interact with your audience digitally and know whether your product is suitable enough for a buyer or not. You receive a proper feedback and know where to improvise. 

4.COST EFFECTIVE 

In case of marketing through newspaper or magazines, you need to have a medium size capital to invest in your advertisement and if you choose television as your medium, then a huge capital must be available to do so. On the other hand, digital marketing doesn’t demand a high level of investment. Here, you get to choose a daily budget for your promotion and therefore, the cost could be as less as you want and under your budget. 

5. MUCH FASTER 

An online ad reaches out to your audience within a few seconds whereas, a newspaper or a magazine might take a few days or a whole week and television takes even longer due to its long procedure of planning, gathering, shooting, editing and lot more. 

6.TRACK YOUR CAMPAIGN 

When you advertise digitally, you get the option to track your campaign which enables you to analyze how successful it has turned out to be. You can track how many people clicked on your advertisement to go to your website, how many of them liked and shared it and also you can make changes in your promotion according to your performance. 

Keeping in mind the current pandemic, what better way could there be to socialize with people and promote yourself than digital marketing when everyone has chosen the digital road for their work. Online ads are the best way to get your company at the top even during such a big crisis.

Oshil chawada

23.09.2021

Minari” star Youn Yuh-Jung says it is ‘very stressful’ to be the first South Korean actor to be nominated at the Academy Awards.

Youn Yuh-Jung

The skilled star, one of the biggest names in the South Korean cinema, is up for Best Supporting Actress for her powerful role as grandmother Soonja in Lee Isaac Chung’s Best Picture nominee ”Minari”, a story that revolves around South Korean newcomers searching for their own American dream in rural Arkansas.

When Deadline asked what it’s like to be the first Korean actress nominated for an Oscar, the 73-year-old actor said, ”Very stressful”. 

”I was just very happy being nominated. I never even dreamed about being nominated for an Oscar. People will be very happy for me if I get the win, but it’s very stressful.” Youn won the Best Supporting Actress trophy at both the 74th British Academy Film Award (BAFTA) and Screen Actors Guild Awards.

The actor is competing against Maria Bakalova for ”Borat Subsequent Moviefilm” Glenn Close for ”Hillbilly Elegy”, Olivia Colman for ”The Father”, and Amanda Seyfried for ”Mank”.

The five-year plans were introduced in order to create a developed economy for India by removing the economic backwardness. It also ensures that the weaker section are a part of the economic progress of the country. The first plan was launched on 1^st April 1951. All these plans had some basic goals to achieve in order to ensure the growth of the economy. 

1.GROWTH 

This goal was aimed towards the increase in the capacity of the country to produce goods and services. The growth can be various forms – a large size of supporting services, a large stock of capital or increase in the efficiency of the capital. The growth of a country can be measured by the increase in its Growth Domestic Product (GDP) which refers to the market value of all the final goods and services produced in a country. 

2.MODERNISATION 

This aimed at the adoption of new technology and changes in the society. The agenda was to increase the production of goods and services through the use of modern technology and also change in social outlook like equality to women. 

3.SELF-RELIANCE 

The aim over here was to make the economy self-reliant. It means overcoming the needs of external assistance or developing without using external resources. High usage of domestic resources was encouraged in this goal. This was done to reduce our dependence on foreign countries so that there will be no foreign interference in the policies of our own country. 

4.EQUITY 

The aim was to make sure that every citizen’s basic needs are fulfilled, and inequalities are reduced. It is important the benefits of the economic growth are availed by all the sections of the society regardless of their class or wealth. A close attention was to be paid to make that the standard of living of all the people is raised and social justice is promoted. 

However, each and every goal cannot be given equal importance under the same plan. Each plan launched in each five year had different goals to achieve.

Education is the most powerful tool that help us to change our life.As Malala Yousafzai said “All I want is an education, and I am afraid of no one” she materialized her dream in her real life.We have to have a fire inside us or craving for education.Education is not something that is attributed upon us as a responsibilty rather it should be considered as a fundamental thing for our personal growth.We can analyze how many great souls who left their mark in this world through education.Quest for knowledge is fundamental for achieving greatness in life.More than that we have to be more aware about what is happening around us.Education and power can be said as the two sides of same coin in our daily life we could not survive if do not have a proper education.

As someone said “ignorance is bliss”, we could not ignore education like that.It became a part our life.In this modern world we know how competitive it is to survive in such situations so in order to get a proper and good life we need to be more educated.Understanding history helps to improve the knowledge of students.In a way history can be seen as a guiding tool.We have to be well aware about historical facts in our life that helps us to be vigilant and alert in our life.Learning a new language or learning about new idea keeps you vibrant.Having a good knowledge about work or what ever you are doing is important in achieving perfection.Nobody is perfect then why somebody is admired over other people ? That is only because of their educational standard or knowledge.A good athlete needs constant practice for good performance, in the similar way a good learner have to practice and read more.

Reading is one of the important thing that helps in your personal growth.You become more aware of the thought process of people .Education and culture are interdependent. In a particular region there must be some rules and did you ever thought who creates this rules ? It should be from a person who possess power.An educated person can lead his natives to development.There are laws and regulations in these contemporary scenario but still some knowledgeable person become more famous during these days.We have to create our own identity during these days.That can only be possible through good education and a sharp knowledge.Scholars and students are also learning through their entire life.Not only academicians but all people in this universe is learning through their entire life about various things and from various experiences.

To conclude we have to prioritize our education over anything in our life.Education is important for personality development.A nation can be said to be developed only if every citizens in it have provided with equal opportunities.Education should be provided without any gender bias.Some traditional culture would not support women to be educated.They have to change their perspectives and they have to rise from their cocoon.We can break all shackles from our life through high standard of living that can only be achieved through a proper education.

Wisdom and knowledge can be said as the two sides of a same coin.During these pandemic day as part of Covid 19 protocols we have to stay at home.Students are the victims of laziness during these days.Here are some remedial measures for all students to be consistent in their studies.Discipline can be achieved only through continuous practice.Even students coming from poor family achieve academic excellence than others.The only reason behind success is to be consistent in what ever you are doing in daily life.Setting a particular timetable for daily routine would help students a lot. Some students lack discipline because of their laziness ,but there many possible ways to overcome this obstacles.Making to do list plays a crucial role in achieving daily goals.

To make a day productive students must set a daily routine compulsorily.Some students can manage their studies without preparing a daily routine.Even though we study hard sometimes things may not be so easy for us.It depends upon the abilities of the students.Seeking the opinion of teachers is another method that helps student to plan about their future. In order to be consistent in life , we have to have a proper plan in our life.In making a daily routine they can also a healthy diet along with daily accomplishments.A good mind can be pruned only from a healthy body.It would be helpful for students to do some aerobic exercises in the morning this will help them to reduce their tension.It is fine to have a belief in God or not, it would be beneficial for them to analyse their daily activities and their daily deeds.This would help students to keep their morale high.

Study room and it’s atmosphere plays major role in formation of knowledge in ourselves.It have to clean and properly arranged ,it does not depend upon whether it is a small room or a big room.For those who are now sitting in a small study room have to keep in mind that you can change your surroundings or whatever hardships you are facing in your life, you can change it only through the power of education.Education enlightens the soul and whatever we have learned would not be a waste.Every single knowledge is precious.That is why students have to be consistent in their studies.Studying through a virtual platform will be a challenge for students they have to taken special care about their health also.Looking to system for a long time causes students loss of interest in studies.

Students have to have a goal in their life and they have to paste the same on the wall in study room. That is a psychology because that aim would enter in to their subconscious mind. If an idea enter in to our mind it is difficult to eliminate it from our mind.We have to give our complete attention to our surroundings also we have to a general knowledge about what is happening around us.Government should have implement various programs that would provide students with various job opportunity in their life.For example, students have to be acknowledged about various professional courses and various competitive exams.This will help students to concentrate on their studies.Being ourselves and finding our own methods in managing our life is an art.Students have to be concentrate more on their studies and they have to prioritize their studies over anything.