About that artist- Van Gogh

Vincent van Gogh perhaps, one of the greatest artists to have ever lived, was born in 1853, in the Netherlands. He was the eldest of six children to his parents, and was only in touch with 2 of his siblings later in life. His brother Theo Van Gogh was the closest to him.

 Van Gogh is considered as the greatest post impressionist (post impressionism is a French art movement, mainly characterized by vivid hues and exuberant brush strokes). Unfortunately, His artwork did not receive much success while he was alive

Van Gogh died at an early age of 37 and was not around to witness his work being recognized and appreciated.

Introduction to art

At the age of 16, he apprenticed at the art dealers Goupil and Cie at The Hague branch through his uncle. He worked at the Goupil in London and Paris as well in the following years. The everyday exposure to art seemed to intrigue him. Artists such as Frans Hals, Jean Francois Millet started to grow on him and greatly inspired him throughout his life.

He became extremely successful during his time at the Goupil but art dealing did not satisfy him at all, in fact he despised it and was dropped off from the Goupil during his time in Paris after which he took up a couple of different jobs and had to experience some unfortunate events led him to become devout and extremely pious. During his time back home he used to translate the verses of the bible in English and French.

One of his jobs included working as a missionary among the less privileged section of the society at a coal mining region, where he lived among the poor and gave away his possessions, this did not sit well with the religious authorities, and the church later banished him.

This left him feeling dejected and out of sorts. He felt abandoned by society and isolated himself. It was during this time that he used painting as a form of expression.

He moved to Brussels to learn drawing, and then later he moved to Hague to work under the guidance of Anton Mauve, a Dutch painter.

Van Gogh and Mental Health

Van Gogh went on to produce great paintings in the subsequent years, these years also saw his artwork evolve greatly. He worked with Paul Gaugin for an ephemeral time of about two months.

This was a time of absolute distress for him, he was tortured by his own head and his solitude did not side with him.  In fact he was so troubled that one night he cut off his own year with a blade.

After this event, he was hospitalized where he kept experiencing psychotic episodes and yet was able to give the world some of the best paintings like The Starry Night, Olive Trees, Garden Of The Asylum and many more.

Van Gogh made his best paintings during the last two, extremely disturbing years of his life. Consumed by loneliness and the voices in his head, Van Gogh succumbed to his own mind. At the age of 37, he shot himself.

Vincent Van Gogh was a highly inspirational artist who had the ability to express emotions through a simple stroke of his brush. He expressed his pain through his brush which gave birth to an alluring piece of art that can make you feel emphatic emotions. And keep in mind that he was able to do this despite his ill mental health.

76th Session of UNGA

“Assembly of hope and resolutions”


United Nations General Assembly (UNGA) is the main deliberative, policymaking and representative organ of the United Nations (UN). Each 193 member state has equal power to vote, providing a unique forum for multilateral discussion of the International issue by comprising all the member states.


Each year in September the Assembly meets for regular sessions; thereafter as required. Through the dedicated agenda items or sub-items discussion of certain issues is done which leads to the adoption of resolutions. Amid covid-19 when all in-person meeting was not possible UNGA included virtual platforms to conduct meetings and other novel means to guarantee business continuity.


Abdulla Shahid of the Maldives opened the 76th session of the United Nations General Assembly on 14 September 2021 as he was sworn in as General Assembly President. Over 100 heads of state and government are expected to attend in person. The size of delegations allowed into the General Assembly Hall has been limited. Due to the global pandemic, UN Member States were encouraged to provide pre-recorded statements instead of travelling to UN Headquarters.

Pandemic is not the only problem the world is facing right now. The world has been facing the challenges such as Racism, intolerance, inequality, poverty, hunger, armed conflict, climate change and other ills for decades. General Assembly is an important opportunity for all to come together and work for the future that is different from today.


The theme for the 76th session is “Building Resilience through hope to recover from COVID-19, rebuild sustainably, respond to the needs of the planet, respect the rights of people, and revitalise the United Nations.”


SUSTAINABLE DEVELOPMENT GOALS (SDG)

Sustainable Development Goals are a call for action by all countries- poor, rich and middle-income – to promote prosperity while protecting the planet. It is also an outline for fighting poverty and hunger, achieving gender equality, confronting the climate crisis and much more, within the next ten years.


In unpredictable times, the SDGs show the way to advance towards a strong recovery from COVID-19 and a better future for all on a safe and healthy planet. Sustainable Development Goals are a global pact to create a future where nobody is left behind. These 17 goals were adopted by all countries at the United Nations in September 2015.


DECADE OF ACTION
In the aspect of human and planetary well being ‘Decade of action’ is a universal call to action to end poverty, to protect Earth and ensure all people enjoy peace and prosperity.
In September 2019, the secretary-general called on all sectors of society to mobilize for a decade of action on three levels:
Global action to secure greater leadership, more resources and smarter solutions for the Sustainable Development Goals;
local action implanting the needed transitions in the policies, budgets, institutions and regulatory frameworks of governments, cities and local authorities; and
people action, including by youth, civil society, the media, the private sector, unions, academia and other stakeholders, to generate an unstoppable movement pushing for the required transformations.



Progress is being made in several places but action to meet the Goals is not yet developing at speed that is required to meet the achievements. The Decade of Action calls for accelerating sustainable solutions to all the world’s biggest challenges — ranging from poverty and gender to climate change, inequality and closing the finance gap.


The pandemic became the unprecedented wake-up call that demanded urgency in actions and ambition. The progress that was planned and had been achieved for the decade of action got shaken in the very first five months of the pandemic, spreading the vary that then SGD moment is going off track.


Covid-19 began as a health crisis and quickly become a human and socio-economic crisis. It also urged everyone to see the importance of the preservation of the achieved progress.

“We need to turn the recovery into a real opportunity to do things right for the future.”
– UN Secretary-General António Guterres.


Some of the event highlights

• On 20 September the second SDG moment took place with leaders from over 30 countries addressing the theme ‘Plans, pathways and partners for Recovery and beyond.’ In inclusion of four focal topics Gender equality; Connectivity; Youth in Action; and Localising the SDGs.

• On 23 September, the first-ever food summit will take place completely virtually to mobilise the actionable commitments to transform food systems.

• On 24 September, the first global gathering on energy under UNGA auspices since the UN Conference on New and Renewable Sources of Energy in 1981, ‘High-level Dialogue on Energy’ will be commenced.

• On 28 September, the High-Level Event on Jobs and Social Protection for Poverty Elimination event will be conveyed virtually.


2021 remains a crucial year to bring back the balance with nature, take measures about the climate emergency, and get ahead of the pollution crisis while making sure that no one is left behind. The topics that have been discussed and are to be discussed in the 76th United Nations general assembly are a reminder of what must be done for the future so our dreams won’t be lost forever.
Only by being together, we can tackle the feeling of helplessness and hopelessness that many of us are currently feeling. As long as we are united we can make a difference for the sake of our planet and each other.



‘One person can hope for change and two can make it come true with the support of each other.’

Continue reading “76th Session of UNGA”

THE VIRTUAL LIFE: INTERNET FATIGUE

Scroll, update, like, share, post, comment, read and so onit can be exhausting! It’s not just social media. gossip, memes, video calls, online shopping, the list is endless! We are constantly receiving streams of information to sort through, distracting us and engulfing us in a whirlwind of other peoples thoughts and opinions. While we can take advantage of the internet and the information it provides us, if we don’t take a break every now and then we end up getting caught up in digital noise and it becomes tiring. Tired of trying to keep up with everything and everyone. entrepreneur, the Internet is part of my job! As well as social media and that makes it even more important to take a break when possible.Because if you don’t, you might be overwhelmed! . did you want to talk to them about someone, or did you want to talk to them about someone, or did you call them.If they weren’t available, that was it. You can try again tomorrow! Internet allowed us to be reachable at all times. Which, of course, is amazing in many ways, but makes it easier for a social media site, most of us are members of four or five! the noise ? Do you take a little break and get back to basics? As an online business owner, its a good idea to take regular breaks to avoid being overwhelmed by everything. The best way to take a break is to disconnect or restrict your internet connection. access.Disconnect: Many people have started to go days without technology. They can choose a particular day of the week to shut down their technology and come back to real life! I know a few people who do this and they all describe how relaxed they feel after being disconnected! Access restriction: To restrict your access, you can set limits on the applications on your phone. For example, you can set that you can only log in to Facebook for one hour per day. After that, you can no longer log in. Parental locking your wifi is also a great way to have some free time. This should no longer be reserved for children! Setting it to turn off wifi on everyone’s devices at a certain time of day will give everyone a break. I admit that I haven’t made it a day without technology yet.However, I keep trying! I find limiting my access has made a big difference to me and once I‘m done writing this my phone goes to the drawer and I’m going to build a puzzle with my sister! (I know, so retro!) Until next time,

Anteambulo – The Key To Knowledge

(Source:UX Collective;Minu)

In ancient roman period there existed a practice about which few know today. The businessmen and other influential people acted as patrons for painters and writers in return of something which required more than their artistry. They acted as ‘Anteambulo’. The term literally translates to ‘clearing the path’. The artists had the responsibility to walk in front of their patrons, communicating messages and finding directions for them. It was like a give and take relation wherein the artists got the necessities of life and patrons for their work. On the other hand, the influential businessmen got artists to clear the path for them.

So, why am I narrating such an ancient practice in this article?

Leading requires a habit of following. A leader with no experience is actually, more inferior than a follower. Referring to the practice of Anteambulo, it was the artist who had to clear the path for his patron. It can be seen in two perspectives:


The egoistic approach: Serving someone by finding paths for them may sound rude . An artist may go on to describe the practice as biased and discriminatory and may despite the upper castes in his works. But while he does that, he forgets how, because of his patron, he was able to bring his views and arts to life and to the people.

The humble approach: Clearing the path for someone else may equal to serving someone but while clearing the path and finding directions( both physical and philosophical) for your superior you makes it easy for the master to flourish which in turn provides you with your necessities of life and your art AND you learn where to go, what to avoid, the right method and the right direction as you have been giving directions to the patron. Clearing the path for yourself becomes easy and crystal clear.
The point of the approach is, when a master flourishes, so does the follower.

What is the significance of ‘Anteambulo’ in today’s world?

Its endless. In today’s world where ego dominates every other person, the theory of Anteambulo acts like a lesson. Who even likes their bosses and seniors at work? They seem so bossy to most. It hurts your image of yourself. You end up asking questions to yourself and sometimes to them:

Who are you to be so bossy? Who do you think you are?

Answer: Who do YOU think you are? You are questioning to someone superior who knows what they are doing and who definitely know who they are. They struggled to be there.
But who are YOU? Your high grades? Your skills? Your beauty? Your ‘idea’ of yourself? No. Sometimes all we know or all we ‘think’ we know is too less or too wrong.

You are your patience, your curiosity, your morals, your determination, your action and above all, your humility. Every person born till date was blessed with humility and polluted with ego. They either cleaned it up or set up more factories in themselves.

Its him/her who benefits out of my hard work! He won’t give me credit so I will not do the work either. Why should I?

Answer: Because it’s not about the credit, its about the learning. Using the ‘I loose so he looses too’ formula will make you the biggest looser. Ryan Holiday refers to this practice as the ‘Canvas Strategy‘. In Ryan Holiday’s words, ‘Find canvas for other people to paint on’ . And definitely, not ask credits for finding the canvas but learn from what and how the other paints.
Push someone who is really good at doing something so that they can do better and you can learn from them.
When you start with a new job or a course or when you’re training for some new sports, you have no knowledge of it. Even If you do, its not enough. Knowing theoretical knowledge and gaining practical knowledge together, makes you grow. In order to gain practical knowledge, you need to observe, learn and look up to someone who is better than you.
Being an Anteambulo is never wrong.

Have you ever helped someone without expectations? Just for the sake of helping?


Then, congratulations. You are an Anteambulo too.


Helping someone out of a problem or just listening to one’s problems can make wonders. The other person may feel better, get back their hope or something even better….they may be the better version of themselves!
After all it is the small things that make big changes.
Observe them. See how your advices, how your love for them makes them grow. With time, you may learn to solve problems with ease. That will be a lesson. A learning.
Being the Anteambulo and bringing up better work and new ideas to your seniors,boss,friend,teacher or coach
may assist them in doing the best in new ways and you may too, in the process, learn how to make use of these new ideas in a similar way to succeed.

Don’t run for the credit but for the knowledge. Every learner is a leader.

Top Five Valuable Companies In India

1) LIC

LIC stands for life Insurance Corporation of India. It was established on 1 September 1956 by the government of India. The Indian government had passed the life Insurance Act and merged 245 insurance companies. You have questions, How the LIC is earning money? LIC buys money in the way of policies from the public and they invest it among the NIFTY campanies. LIC Managing Director says India’s largest life Insurance had made profit of over Rs 15000 crores on equity investment.https://m.economictimes.com/markets/stocks/news/this-institutional-player-is-making-money-with-both-hands-in-equity/articleshow/78869219.cms?utm_source=whatsapp_pwa&utm_medium=social&utm_campaign=socialsharebuttons The head of the LIC is owned by Ministry of Finance, Government of India. LIC holds the biggest company by market capitalisation with an estimate valuation of Rs 8-10 lakh crore.https://economictimes.indiatimes.com/markets/ipos/fpos/government-proposes-to-hike-lic-authorised-capital-to-rs-25000-crore/articleshow/81375724.cms

2) HDFC BANK

HDFC stands for Housing Development Finance Corporation Ltd. It is an financial services company and banking. This is the India’s largest private sector bank by assets. It was founded in August 1994.https://en.m.wikipedia.org/wiki/HDFC_Bank The Headquarters of HDFC in Mumbai, Maharashtra, India. Incorporated in 1994, HDFC Bank was the first bank in India approved by the RBI to offer financial services in the private sector. The revenue of HDFC is $22 billion in 2021. It has 120000 employees all over the India. The total valuation of HDFC is $22.70 billion.https://www.hdfc.com/

3) RELIANCE INDUSTRIES

Reliance is a multi-industry company. It has operating many business entities. It was founded by Dhirubhai Ambani on 8 May 1973. It have headquarters in Mumbai, Maharashtra, India. Reliance has business in petroleum, natural gas, petrochemical, textile, retail, telecommunications, media, television, entertainment, music, financial services, software. Now, the owner of Reliance is Mukesh Ambani. https://en.m.wikipedia.org/wiki/Mukesh_Ambani He holds (50.54%) of Reliance. The revenue of Reliance is 4.83 lakh crores INR in 2021. The total assets of Reliance is $190 billion. https://en.m.wikipedia.org/wiki/Reliance_Industries

4) TATA GROUP

Tata Group is a conglomerate company. It was founded in 1868 by Jamshedji Tata. Tata group is the one of the biggest and oldest industrial group in India. It has headquarters in Mumbai, Maharashtra, India. Tata has business in automotive, airlines, chemical, defence, FMCG, electric utility, finance, football club, home appliances, hospitality, IT services, retail , e-commerce, real estate, salt, steel, software, cement, telecom. The revenue of Tata group is $123 billion in 2020. It’s net worth is 9.3 trillion INR.https://en.m.wikipedia.org/wiki/Tata_Motors

5) HINDUSTAN UNILEVER LIMITED

Hindustan Unilever Ltd is an consumer goods of India. It was established in 1931. It has headquarters in Mumbai, Maharashtra, India. This have business like foods, cleaning, agents, person care, skincare and water purifier. The company as 18000 employees and had rs 34619 crores revenue in FY2017-18. The net income of Hindustan is rs 6764 crores in 2020.https://www.hul.co.in/ Hindustan Unilever has a market cap of ₹545,762.50 crores and is ranked among the top 10 Indian companies in terms of market capitalisation. A leader in India’s fast-moving consumer goods firm, the company has a rich history of over 80 years. The company website says on any given day, nine out of ten Indian houses use the company’s products. https://m.economictimes.com/hindustan-unilever-ltd/stocks/companyid-13616.cms

Shah Rukh Khan makes it to the Indian Sign Language dictionary, launched by PM Narendra Modi…

September 23 is praised each year as the International Day of Sign Languages. As time passes, the world is turning out to be increasingly more mindful of the issues looked by the various types of crippled individuals. The administrations of different nations have been finding a way different ways to guarantee that they can have as satisfying a day to day existence as could be expected.

India is no special case. Recently, the Prime Minister of India, Narendra Modi, dispatched the Indian Sign Language (ISL) word reference. What’s more, presently it has become visible that there’s additionally a Bollywood association in this word reference!

There are almost 10,000 words in the ISL word reference and one of them is, in all honesty, Shah Rukh Khan! The word reference is created and delivered by the Indian Sign Language Research and Training Center in DVD structure and cumbersome print form and comprises of words and their relating signs.

One may expect that the non-verbal motion for Shah Rukh Khan should spread one’s hands, which is the brand name posture of the hotshot. All things considered, according to the communication through signing dictionary, one needs to hold the fingers of your right hand like a firearm and tap over your heart twice to portray Shah Rukh Khan.

In the mean time, entertainer Ranveer Singh has been doing his bit for the Deaf people group. Today, on the event of the International Day of Sign Languages, he’ll dispatch five music recordings made for the conference impeded under his record name, IncInk.

The mark’s YouTube channel today will likewise run a 12-hour computerized mission to bring issues to light with regards to the requirements and battles of the meeting weakened. He has likewise mentioned the public authority to pronounce ISL as the 23rd perceived language under the Constitution of India.

WHO tightens global air quality norms

The World Health Organisation (WHO) in its first ever update since 2005, has tightened global air pollution standards in recognition of the emerging sience in the past decade that the impact of air pollution on health is much more serious than earlier envisaged.

The move doesn’t have an immediate effect in India as the National Ambient Air Quality Standards (NAAQS) do not meet the WHO’s existing standards. The Government has a dedicated National Clean Air Programme that aims for a 20% to 30% reduction in particulate matter concentrations by 2024 in 122 cities, keeping 2017 as the base year for the comparison of concentration. However, experts say the WHO move sets the stage for eventual shifts in policy in the government towards evolving newer stricter standards.

The upper limit o annual PM2.5 as per the 2005 standards, which is what countries now follow, is 10 micro-gram per cubic metre. That has now been revised to five micro-gram per cubic metre. The 24-hour ceiling used to be 25 micro-gram but has now dropped to 15. The upper limit of PM10, or particulate matter of size exceeding 10 micro-gram, is 20 micro-gram and has now been revised to 15, whereas the 24-hour value has been revised from 50 to 45 micro-gram. India’s NAAQs- last year revised in 2009- specify an annual limit of 60 micro-gram per cubic metre for PM10 and 100 for a 24-hour period.

WHO
(2005)
WHO
(UPDATED)
India
(NAAQs)
PM2.5 annual mean10540
PM2.5 24-hour mean251560
PM10 annual mean201560
PM10 24-hour mean5045100

“WHO’s new Air Quality Guidelines are an evidence based and practical tool for improving the quality of the air on which all life depends. I urge all countries and all those fighting to protect our environment to put them to reduce suffering and save lives,” WHO Director General Tedros Adhanom Ghebreyesus said in a statement.

Every year, exposure to air pollution is estimated to cause 7 million premature deaths and result in loss of millions more healthy years of life.

He said, she said- Psychology of manipulation.

“Fake it until you make it” has been a life mantra for many. It’s a scenario where you create a lie for yourself and keep believing that lie until it becomes your reality. But what if we are not the ones creating the lies? What if someone else lied to us and we made it our reality?

Hello readers, I welcome you to a new age of MANIPULATION. *cue evil laughter*

The lies we believe-

The term for this is Self fulfilling prophecy given by Robert Merton. The name itself is self explanatory but still I want to give some insight on it. This psychological term in short can be named as misconception that later becomes true cause at first we believed it to be true. So essentially a lie we believed in and subconsciously we commenced our work towards that lie and made it our reality.

Now what if somebody lies to us like “I know what you did last summer.”  Pretty vague.  No one’s a psychic here. But subconsciously we already start reminiscing what haphazard thing we did last summer hence giving into the manipulation and believing a lie.

Classic manipulation, isn’t it?

The lies made me do it-

Security dilemma is caused by Self fulfilling prophecies. It can lead to people not being able to distinguish between the actual truth and the prophecy discussed above. In general it is a political term which happens only 40% of times in a case of self fulfilling prophecy.

Take it like this, there’s a person, 2 parties A and B and an old age rivalry. So this person who favors none of these parties and wants to stir up some trouble. He goes to party A and says “Hey there, I found these filled water balloons near B. Weird right?” Now that A has evidence that B might be preparing for a water balloon fight they start packing their own balloons and Nerf guns. B part sees the ammunition. And voila blow the toot for a full fledged WATER FIGHT!!!

Now imagine this scenario going on a bigger level and let the realization dawn upon you that how everything is just psychology.

The lies I am-

Talking about Behavioral confirmation, it is a very special kind of self fulfilling prophecy where we change our personality according to someone’s initial belief about us.

Let’s make it clear with an example. Some random person comes up to you and says “When I first saw you I thought you to be a little aggressive.” Now remember this is a person whom you have met only 2-3 times and you are anything but aggressive. Now whenever this person come around you’ll start acting a little aggressive and sometimes even when the person is removed from the equation.

Leading a belief/expectation to turn into reality just like in the 2 cases mentioned above.

All these scenarios are derived from self fulfilling prophecy. A very basic way of controlling human brain according to our wishes. These psychological ways can be used positively too but if you decide to go for manipulation then I didn’t tell you this. Jokes apart, it’s still quite wondrous how a little he said she said shenanigan can be used in our favor.  

Stressful to be first Korean actress nominated for an Oscar: ‘Minari’ star Youn Yuh-Jung

Oshil chawada

23.09.2021

Minari” star Youn Yuh-Jung says it is ‘very stressful’ to be the first South Korean actor to be nominated at the Academy Awards.

Youn Yuh-Jung

The skilled star, one of the biggest names in the South Korean cinema, is up for Best Supporting Actress for her powerful role as grandmother Soonja in Lee Isaac Chung’s Best Picture nominee ”Minari”, a story that revolves around South Korean newcomers searching for their own American dream in rural Arkansas.

When Deadline asked what it’s like to be the first Korean actress nominated for an Oscar, the 73-year-old actor said, ”Very stressful”. 

”I was just very happy being nominated. I never even dreamed about being nominated for an Oscar. People will be very happy for me if I get the win, but it’s very stressful.” Youn won the Best Supporting Actress trophy at both the 74th British Academy Film Award (BAFTA) and Screen Actors Guild Awards.

The actor is competing against Maria Bakalova for ”Borat Subsequent Moviefilm” Glenn Close for ”Hillbilly Elegy”, Olivia Colman for ”The Father”, and Amanda Seyfried for ”Mank”.

Cricket

By: Astha Raghav 

Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a 22-yard (20-metre) pitch with a wicket at each end, each comprising two bails balanced on three stumps. The game proceeds when a player on the fielding team, called the bowler, “bowls” (propels) the ball from one end of the pitch towards the wicket at the other end. The batting side’s players score runs by striking the bowled ball with a bat and running between the wickets, while the bowling side tries to prevent this by keeping the ball within the field and getting it to either wicket, and dismiss each batter (so they are “out”). Means of dismissal include being bowled, when the ball hits the stumps and dislodges the bails, and by the fielding side either catching a hit ball before it touches the ground, or hitting a wicket with the ball before a batter can cross the crease line in front of the wicket to complete a run. When ten batters have been dismissed, the innings ends and the teams swap roles. The game is adjudicated by two umpires, aided by a third umpire and match referee in international matches.

Forms of cricket range from Twenty20, with each team batting for a single innings of 20 overs and the game generally lasting three hours, to Test matches played over five days. Traditionally cricketers play in all-white kit, but in limited overs cricket they wear club or team colours. In addition to the basic kit, some players wear protective gear to prevent injury caused by the ball, which is a hard, solid spheroid made of compressed leather with a slightly raised sewn seam enclosing a cork core layered with tightly wound string.

The earliest reference to cricket is in South East England in the mid-16th century. It spread globally with the expansion of the British Empire, with the first international matches in the second half of the 19th century. The game’s governing body is the International Cricket Council (ICC), which has over 100 members, twelve of which are full members who play Test matches. The game’s rules, the Laws of Cricket, are maintained by Marylebone Cricket Club (MCC) in London. The sport is followed primarily in the Indian subcontinent, Australasia, the United Kingdom, southern Africa and the West Indies. Women’s cricket, which is organised and played separately, has also achieved international standard. The most successful side playing international cricket is Australia, which has won seven One Day International trophies, including five World Cups, more than any other country and has been the top-rated Test side more than any other country.

Thank you!

How to Run small business Firm Marketing Campaigns that work.

 

By: Astha Raghav. 

When small business can develop and launch a marketing campaign, small business man want to be sure to doing everything to attract more customers, instead of wasting small business investment. To get small business man started, try these actionable recommendations so small business man can launch a successful marketing campaign for small business. 

1. Do Research: It involves doing some manual research. Before begins developing small business campaign, small business man can spend time learning more about your industry, what kinds of campaigns have been more successful this year, and how to develop a campaign that your target audience will actually notice and respond it.

2. Target Audience: Getting to know and understand your audience. It involves developing buyer personas and representative of small business ideal customers based on market research and real data about small business existing customers. 

3. Put a plan: If small business man can decide to design, launch and promote a marketing campaign for small business, small business man need to spend time putting together a strategic plan that will help guide you through various phases of small business marketing campaign. 

4. Give Enough Time: In order to launch a marketing campaign successfully you to give a proper time. You need time to plan, promote, design, evaluate and get the word out.

5. Take a help: One of the most effective and essential things small business can do in order to launch a successful campaign involves personally reaching out the people who can and would be willing to help. 

6. Evaluate in real time: When small business man can launch a marketing campaign, you have to be prepared to evaluate how it’s being received and be willing to make small changes that can help to make it more successful. 

Thank you!

S.E.O. Benefits

 

By: Astha Raghav 

Introduction 

SEO stands for “search engine optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines. SEO is a strategies and tactics to increase the number of visitor to a website by obtaining a high ranking placement in search results. 

Benefits of SEO

1. Increased Traffic = Top positions on the search  engine result pages receive a majority of the impressions and clicks, so ranking in the top positions can result in significant traffic increases for your website.

2. ROI : SEO provides track able and quantifiable results, regardless of whether you are an ecommerce or non ecommerce site so there are no qualms when it comes to ROI.

3. Cost effectiveness : SEO is one of the most cost effective marketing strategies because it target users who are actively looking for your products and services online. 

4. Increased site usability: SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

5.Brand Awareness: Users are more likely to trust a brand when it appears in the first places when they search for a term rather than brands that don’t have a good web presence. 

Needs of SEO

1.SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

2. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic towards the site. 

Conclusion 

Search engine optimization is a hard and tedious job. It can take a large amount of your time. There are too many pieces of the puzzle that you need to piece together. I once read “promoting a site that writers on the web are unlikely to link to it is as deadly as creating a fantastic website no one will see”. I think the writer said it all in this simple sentences. There is no use in making the best website in your niche when you are not promoting it.

Thank You!

Success story of Jeff Bezos

 By: Astha Raghav 

American entrepreneur Jeff Bezos is the founder and chief executive officer of Amazon.com and owner of ‘The Washington Post.’ His successful business ventures have made him one of the richest people in the world.

Who Is Jeff Bezos? 

Entrepreneur and e-commerce pioneer Jeff Bezos is the founder and CEO of the e-commerce company Amazon, owner of The Washington Post and founder of the space exploration company Blue Origin. His successful business ventures have made him one of the richest people in the world. Born in 1964 in New Mexico, Bezos had an early love of computers and studied computer science and electrical engineering at Princeton University. After graduation, he worked on Wall Street, and in 1990 he became the youngest senior vice president at the investment firm D.E. Shaw. Four years later, Bezos quit his lucrative job to open Amazon.com, an online bookstore that became one of the Internet’s biggest success stories. In 2013, Bezos purchased The Washington Post, and in 2017 Amazon acquired Whole Foods. In February 2021, Amazon announced that Bezos will step down as CEO in the third quarter of the year.

Early Life and Education

Bezos was born on January 12, 1964, in Albuquerque, New Mexico, to a teenage mother, Jacklyn Gise Jorgensen, and his biological father, Ted Jorgensen. 

The Jorgensens were married less than a year. When Bezos was 4 years old, his mother remarried Mike Bezos, a Cuban immigrant.

Bezos graduated summa cum laude from Princeton University in 1986 with a degree in computer science and electrical engineering.

Bezos showed an early interest in how things work, turning his parents’ garage into a laboratory and rigging electrical contraptions around his house as a child. He moved to Miami with his family as a teenager, where he developed a love for computers and graduated valedictorian of his high school. It was during high school that he started his first business, the Dream Institute, an educational summer camp for fourth, fifth and sixth graders.

Career in Finance

After graduating from Princeton, Bezos found work at several firms on Wall Street, including Fitel, Bankers Trust and the investment firm D.E. Shaw. In 1990, Bezos became D.E. Shaw’s youngest vice president. 

While his career in finance was extremely lucrative, Bezos chose to make a risky move into the nascent world of e-commerce. He quit his job in 1994, moved to Seattle and targeted the untapped potential of the Internet market by opening an online bookstore.

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Covid impact on Children

‘The new normal’ a phrase you have offen listened to, and had became used to nowadays. Everything has changed the way we live, the way we interact, the way we meet, the way we chill. Our whole world has shrinking to just our electronic gadgets and our house. Even though everything is opening slowly but still, it is not the same as it was before covid.

Effect on children

One of the worst effected during this ‘new normal’ times are the children. They are not able to go out and play, not able to interact with their friends and teachers, not able to enjoy outdoor meals.As they used to before covid.

Now, their eyes are getting strained due to online class, they are becoming insocial, have become a night own. They have actually lost their whole routine. They have lost their speaking skills, have became addictive to social media. They have ultimately started losing the main essence of their childhood.

This is a really important issue, it should be treated with at most seriousness, as they number of children facing mental problems has increased drastically since, the out break of the covid.

It is the responsibility of the parents and teachers to observe their child’s behavior, if the are behavior has become rude or they are getting irritated or frustrated on small things or has stopped or reduced their interaction with you. Then it is certainly a matter of concern.

Ultimately this article is not to scare you, but to bring out the genuine problems of the children in this difficult time.