The Casteless Collective

The Casteless Collective is a Chennai based Tamil indie band.

The band currently consists of 19 members including Tenma (leader and music producer), singers Muthu, Bala Chandar, Isaivani, Arivu and Chellamuthu, Dharani (Dholak), Sarath (Satti), Gautham (Katta molam), Nandan (Parai and Tavil), Manu Krishnan (drums) and Sahib Singh (guitar).

Formed in the year 2017, the band was started by Pa. Ranjith and Tamil Indie Musician and Composer, Tenma, founder of Madras Records. The band’s name originated from the phrase ‘Jaathi Illadha Tamizhargal’ which was coined by the 19^th century anti caste activist C. Iyothee Thass. He was a social activist who urged Dalits across Tamil Nadu to register themselves as Tamils without caste in the first census in 1871. The band makes music to protest and rebel against the age-old caste-based discrimination and violence. Their songs are political which speaks against the inequalities of the caste system and oppression of women and minorities in Tamil Nadu.

The leader and music producer of the band, Tenma was preparing to put together a group of indie musical artists for the Madras Indie Collective in 2017 when he got the idea from Pa. Ranjith, of training Gaana musicians for it. They prepared auditions for over 150 applicants and looked for artists who had a socio-political motivation in their lives as well as musical strengths. A mixture of Gaana, hip hop, rap and folk musicians were brought together. About 19 singers were selected for the initial ensemble.

Jai Bhim Anthem (2018), Quota (2018), Magizhchi (2018), Vada Chennai (2018), Thalaiva (2019), Dabba Dabba (2019) are popular singles of the band.

It has broken caste boundaries by engaging with the current social and political issue in the state. Instead of making music for entertainment alone the band has tried to eradicate discrimination through its music. Their main intention is “to create political awareness through music and art” because “art which makes us question discomfort is beautiful”. The band is a collective without caste which aims to eradicate caste based and religious discrimination through music.

The Casteless Collective had their very first concert on January 2018 in Chennai. It was their first performance in front of more than 4000 people. The 19 members including one female artist, all dressed in identical grey suits gave a wonderful performance. Their cries of “Jai Bhim!” would be greeted with thunderous applause. They did not expect such a big entusiastic crowd and it was a very emotional experience for all of them. This was also because most of the artists came from small backgrounds and they had mostly performed in one or two funeral processions. The instumentalists who played katte and chatti were really overwhelmed as these instuments were restricted to only funeral events.

It was not a concert that had people head-banging or jumping to the beat of drums. Instead, the audience listened to the songs with rapt attention. They broke into applause and shouts of agreement whenever the lyrics hit home. The Bhim Rap, a song on BR Ambedkar’s life and work, was met with a very enthusiastic reception. So was the rap song that condemned honour killings in the name of caste pride which was a major social evil in Tamil Nadu. Another popular track, Madrasin Magizhchi, spoke about the small joys of living in Madras, despite being poor.

They say that people often ask them about the song lyrics and the stories about their experiences, so a discussion has begun. The band believes that social problems cannot be solved unless it is spoken about. Without discussions around caste-based discrimination one cannot attempt to eradicate the social evil. Their songs have already fulfilled their aim and created a stir among people. We hope that the band achieves greater heights and reaches out to everyone out there who has been a victim of caste discrimination and that it becomes successful in eradicating the malpractices of the system.

Music: A wonderful companion and healer.

When in confusion, or when i am sad my only escape is music. Music takes me to the world where i literally forget all my sorrows and pain and feel as if i am on the cloud nine or in another dream world.
Music has always been my best friend just as books and coffee. Even for a while it actually shuts the door of reality and makes everything clear and visible be it your imagination or dreamy world.
There are varities of generes in music and different people have their different taste in music.
From heartbreaks to celebration, from travelling to our evening walks music has always been there.
Music always has strong impact on our day to life in the following ways:
Memory: Sometimes if we hear a certain song it can bring back a lot of memories be it romantic, sad, happy or funny. Music can help us feel nostalgic and often helps us in reconnecting with moments and memories. Elderly people who are suffering memory loss, if they hear a favorite old song it can bring back happier times. Music helps to have a sense of continuity.

Anxiety: We all have a different inner peace or rhythm and anxiety disrupts this because it triggers the flight instinct. Anxiety amounts to bottled up unexpressed energy.
The art lies in finding the right sort of music that connects with your mood. Thankfully, you don’t need to be musical or a skilled musician to use music to help your performance or to enhance your mood. Drums or beat boxing relieve tension or the symptoms of anxiety. Both mediums involve release through energetic, physical movement and sound and this can distract you from the repetitive worrying thoughts that come with anxiety.

Focus: Listen to your favourite playlist or learn an instrument. Listening to your favorite playlist can help to settle your heart rate and distract you from disturbing external noises. In this way you can take stock of your surroundings and feel more comfortable. Focus and resolve is improved through patiently discovering how to co-ordinate the different aspects of playing an instrument.
Learning instrument demands a focus on your own music as well an ability to listen to how it all fits together so that you are aware of all that is going on around you.

Motor Skills: Try gentle singing as it involves rhythm which is central to the improvement of motor skills. Music is used in physical training to help with motor skills by working on diagonal coordination, balance, eye coordination and muscle memory by connecting the mental and physical processes.

Depression: Try classical music if you suffer from insomnia which may be may be linked to stress and anxiety or too early morning wakening which is a symptom of depression. If you wake up too early feeling afraid, sad or lonely, try putting the radio on for company – then you may feel less alone.
Have the volume just low enough to hear and choose your favourite radio station.

Academic Performance: You could practice a musical instrument. This is associated with enhanced verbal ability, the ability to work things out and improved motor co-ordination. Individual instrumental lessons give a person confidence, better physical coordination and improved attention span and mental processing.

Exercise Motivation: Research has shown that music can sustain activity for longer as well as help distract from pain and fatigue.
Choosing music you actually like and enjoy is the essential first step, research has found, perhaps because enjoying music will make you feel comfortable and this will help enhance performance and allow you to exercise.

Who delivers the Amazon cardboard boxes???

Cardboard boxes that have been used for generations and thrived in the age of e-commerce continue to flourish or could the cardboard box be facing a new challenger? Cardboard boxes are a very big deal within the U.S. The United States is the Saudi Arabia of trees. Someone’s going to make the first box and that’s almost inevitably a mill generally in the Southeast United States. China certainly doesn’t have trees and India the extent they do have trees they’re not necessarily the right types of trees and shouldn’t be dedicated towards making boxes for us. The box business grew rapidly up through 1999 when the U.S. coordinated box market had its peak shipment. Starting in the early 2000s the U.S. corrugated box market faced multiple economic obstacles.

The great recession dragged on box demand and even after the recession demand continued to slow for commodity like soda and for the boxes that transport them. The move to digital devices also coincided with a drop in demand for copy paper and newsprint. But box makers found a grace in e-commerce sales and Amazon sale specifically which were growing at mostly integer rates within the recession and post-recession years. Those e-commerce sales have become a significant market for the containerboard industry. In 2018 told a U.S. e-commerce sales were estimated to be $512 billion almost 50 percent higher than in 2015. Amazon captured 48 percent of those sales. Most estimates are that e-commerce accounts for about 10 percent of the U.S. box market. Amazon accounts for close to 5 percent of U.S. box demand. By our estimates they are clearly the single largest box user in the US. International Paper with a third of the market I think does closer to 50 percent of all the amazon boxes evidently they got a bit more share than perhaps some of the smaller players.

Amazon said they deal with most of the big box makers across the U.S. according to analysts. Those manufacturers include International Paper, WestRock, Packaging Corporation of America and Georgia-Pacific. Some investors were turning to these companies as a way to invest in the e-commerce giant without having to purchase Amazon’s pricey stock. People didn’t really start talking about buying International Paper or WestRock as a secondary investment in Amazon till about the last five years. Despite the boost from e-commerce sales the box business still isn’t growing all that much. And since 2018 their stocks have mostly underperformed the S&P 500. In 2018, 69 percent of International Papers total revenue came from the box business and that sales volume has been mostly flat for the past five years. Although the big producers sold less boxes in 2018 than in 2000, industry consolidation has dramatically narrowed the fields.

The handful of big players remaining are based in Memphis, Tennessee, Atlanta, Georgia and Lake Forest, Illinois. Analysts have told CNBC that substantial industry mergers have made it easier to collectively hike prices and those price increases have helped drive revenue. There are portions of the business that are in indisputable secular decline but if you’re in the brown part of the business, making these boxes, that’s been some very welcome growth. But those extra boxes piling up on people’s doorsteps have led to a backlash from disgruntled customers who are sick of receiving golf ball sized products in supersized boxes. It used to be that you’d order a toothbrush and it would come in three giant boxes and you’d say to yourself, what is this? Well, Amazon is trying to rectify that by using fewer boxes and using other types of packaging where appropriate. With e-commerce packaging underfire Amazon decided to change the way they do shipping. In 2008, Amazon introduced the Frustration Free Packaging program. It aims to reduce the extra packaging created when retail packaged products are placed inside Amazon boxes to be shipped. Instead, products certified in the program that are roughly the size of a blender or larger need to be packaged in their own ready to ship boxes. And those boxes also need to be made of 100 percent recyclable materials. For customers that means that the packaging is easy to recycle and the box is easy to open without all the excess packaging materials.

Amazon offered vendors an incentive of a dollar per shipment to modify their packaging. And starting August 1st 2019 Amazon is charging a $1.99 penalty for each product shipped that needs to be reboxed. And basically the point of this deadline is for Amazon to get out of the business of packaging. They want their vendors to send them boxes that Amazon doesn’t have to touch or rebox. Over the last two years we have invented two different kinds of flexible mailers. One is the blue and white all plastic mailer. We’ve recently launched in the last six, eight months a paper padded mailer that’s actually fully recyclable with the paper stream. Amazon said they made about 10 million shipments using the paper padded mailer and depending on the month the plastic mailer is used about 20 to 30 percent of the time. So really when we come down to deciding if the product is of the size it can go on a mailer, it’s not likely to be damaged by going in the mailer, the mailer is always the better fitting option and frankly is easier for the customer to choose to recycle than breaking down a corrugate box. We’re driving in that direction for many different reasons. But those plastic mailers generally are not accepted in municipal recycling programs and you’ll need to bring them to a store that accepts plastic bags. The latest stats from the EPA show that corrugated boxes were recycled at a rate of 92 percent in 2015 while plastic bags, sacks and wraps were recycled at a rate of 13 percent in 2015.

When you think about what is the greatest pain point for the consumer after having it get there safely arrive on time people are concerned about receiving something that is plastic or made a poly because of the environmental concerns. Some waste management companies say plastic packaging also causes problems for the recycling systems. Plastic mailers get caught in the recycling machinery slowing down the process and raising the costs for recyclers and sometimes contaminating entire bundles. Until Scotty on the Enterprise can beam the products from the warehouse to your living room I think Amazon’s going to be good for the corrugated business. I think there’s going to be noise I think you’re going to have challenges from time to time where people say, “Should we try and the plastic pouch?”, in the long run plastic is going to be on the wrong side of history. Because Amazon is a market leader in the U.S. e-commerce sector any move away from cardboard to plastic mailers could signal a shift for the entire industry. The corrugated box could be about to undergo a major facelift. We’re seeing some major trends among consumers and what they’re expecting from e-commerce and the first one is actually this desire for increased engagement with the package. In 2015, Amazon partnered with Universal Pictures and Illumination Entertainment to ship orders in bright yellow delivery boxes featuring cartoon characters from the movie Minions. The boxes promoting the movie and a special Amazon U.R.L. dedicated to shopping for merchandise from the film.

Why economy of India is slowing down???

India is one among the world’s fasting growing economies. It had been touted as an economic and geopolitical counterweight to China. But recently its growth fell to its slowest pace in six years. Investment has weakened, and unemployment has risen. So what’s causing the slowdown, and how can it be reversed? Since the turn of the century, India’s economy has grown at a rapid rate, helping transform the country. Between 2006 and 2016, rising incomes lifted 271 million people out of poverty, meaning the proportion of Indians still living in poverty has fallen dramatically, from around 55% to twenty-eight . Access to electricity has also improved. In 2007 just 70% of the population had access to power. By 2017, that grew to nearly 93%.

More recently, the Indian government constructed around 110 million toilets — a huge step towards better sanitation designed to prevent the practice of open defecation. It’s a signature program of Prime Minister Narendra Modi, known as Swachh Bharat, or Clean India. All this development has been supported by a booming economy, but as lately , that expansion has begun to run out of steam. In the third quarter of 2019, India’s economic output grew by 4.5% – making it the primary time the country’s growth dipped below 5% since 2013. For context, 4.5% growth remains much above that of developed economies just like the U.S., But with 12 million Indians entering the workforce per annum , economists say the country needs annual growth rates to remain above nine percent to make sure there are enough jobs. So, what’s causing this recent slowdown? Well, officialdom argue turbulence in international financial markets is guilty.

Political uncertainty and U.S.-China trade tensions mean confidence levels among investors and consumers everywhere have sunk. The United Nations has even warned that a global recession in 2020 is now a “clear and present danger”. But back to India – many economists say the country’s growth problems are literally self-inflicted. One obvious culprit is the shadow banking sector. During the 2000s, India saw an investment boom. It was fuelled by state banks dispensing a load of loans for giant infrastructure projects. But some of the companies taking advantage of these loans couldn’t keep up with the repayments. That meant the state banks weren’t getting paid back and therefore struggled to give out new loans. To keep business moving, shadow banks stepped in. These financial institutions, which operate like ordinary commercial banks but don’t follow traditional banking rules, eventually made up an estimated third of all new loans nationwide. The loans played a pivotal role for the millions of small businesses and consumers who would otherwise have no access to credit. But in 2018, shadow banking giant Infrastructure Leasing & Financial Services, defaulted on its debt repayments. Its collapse sent shockwaves through the economy and shook up more traditional banks that had supported the world.
It became harder for people to shop for expensive items like cars. That hurt India’s automotive industry, which is one among the country’s biggest. It employs about 35 million people and makes up about 7% of India’s GDP. Last summer, the industry suffered its worst sales performance in nearly 19 years, and reports suggest tens of thousands of workers are laid off. The agriculture and construction sectors have also been hurting, with small and medium businesses being hit the hardest. The country’s percentage has been on an overall upward trend since July 2017, rising several percentage points to 7.7%. Higher unemployment means consumers are buying less, resulting in the unfortunate cycle of slower manufacturing, production, investment and job creation.

A survey from the Reserve Bank of India found consumer confidence has fallen to its lowest level in five years. But Indians still have a positive outlook for the longer term , with most consumers expecting to feel more optimistic during a year. However, if things don’t improve, debt could become another issue. Expecting better days ahead, many households have continued to spend, by taking out loans and dipping into savings. Household savings as a proportion of GDP has fallen from 23.6% to 17.2%. Meanwhile, household debt has surged to 10.9% during the same period. Critics say the govt in New Delhi has did not spot these risks and hasn’t done enough to urge the economy moving again. The Reserve Bank of India’s former governor Raghuram Rajan recently blamed the lack of significant reforms and a slowdown in investments since the global financial crisis. Even the country’s chief economic advisor recently admitted reforms are needed to form India more friendly to investors.
India has cut its corporate rate , but labor and land laws are still extremely strict. He also says the country must become pro-market, instead of just pro-business, to avoid costly government bailouts of failing sectors. But not all reforms have been good to the economy. In 2016, Prime Minister Modi tried to crack down on corruption, counterfeits and evasion by banning high value bank notes. In one night, the cash ban made 86% of all cash invalid. Three years later, many analysts say the policy disrupted the economy and did not achieve many of its original goals. In 2017, a replacement nuisance tax placed small businesses struggling and a few of them were forced to shut . In mid-2019, India’s government introduced a controversial new tax on foreign investors. Consequently, India’s stock exchange suffered its worst July performance in 17 years. Just one month later, the measure was scrapped.
The government has now refocused its efforts on international trade and investment, and thus the recent changes to the corporate rate could indeed help attract businesses and investors to India. But if the country wants to be a part of the world’s largest supply chains, it’ll need low and consistent tariff levels to encourage outsiders to take a position for the long term.

The country’s shifting export policy has harmed several of its largest industries, particularly clothing. India’s share of the worldwide apparel market has increased only slightly within the past 20 years. And though the Indian workforce is vast, both Bangladesh and Vietnam now export more. On top of that, the country’s import tariffs on the average are much above the world’s biggest economies. They’re also among the highest of the world’s emerging economies. Even U.S. President Donald Trump has called for the country to bring down its duties.

Has India’s growth actually slowed the maximum amount as we think? The government’s former chief economic advisor Arvind Subramanian caused a good little bit of controversy in June 2019, when he claimed the country’s official stats probably overstated GDP growth by 2.5% from 2011-2012 to 2016-2017. He says the bottom line is that India never recovered from the global financial crisis. The government denies this. But none of this has hurt Prime Minister Modi at the polls – he won by a landslide in the most recent election. So how will he keep his promise and double the dimensions of the economy by 2025? Many economists insist a well-explained economic vision would help. As would more long-term investment, better skilled workers and enhancements to infrastructure. It may not matter who or what’s responsible for India’s recent economic challenges, but bottom line – India’s economic process must recover , and fast.

Kabaddi- The new World Sports!!!

Kabaddi is played on a 13×10 meter court and is separated into two halves by a midline. The game is played between two teams made up of seven players each. The teams alternate between raiding and defending. The raider’s objective is to go to the other half of the court, tap one or more of the defenders and return safely within 30 seconds. However, the raider must start repeatedly saying “kabaddi” before he crosses the midline and can’t stop repeating this word until he crosses back over to his team’s side. If he stops saying “kabaddi” on the opponent’s side of the court, even for a split second, he is out. He picks up one point for each defender he touches, but he must also avoid being tackled to keep the points.

This is difficult as he can face between one and seven defenders at the same time. The defenders have to work together as a unit, avoid the raider’s tap and failing that, stop him from returning. Defenders get one point for a successful tackle. Any player that steps or is forced out of the court is then eliminated. UP Yoddha represents the northern state Uttar Pradesh. The team is in its second season in the Pro Kabaddi League and Rishank Devadiga is the team’s captain. So, kabaddi is all about a body contact game. It’s basically like a rugby game. You have to be strong, you have to be fit, mentally fit and also agile on the mat. In one of interview they were asked when, what’s the atmosphere like? How much pressure was there on him as captain?… He replied, Pro Kabaddi started they were told to face the camera, the audience, and everything. It was a bit nervous at the start, but then they enjoy the atmosphere, enjoy the matches.

Kabaddi as a professional sport is a relatively new thing. Until recently, it’s been seen as more of a hobby only played outside the cities. Kabaddi was looked as a rural, rustic sport. It was a sport that was not embraced by urban India, completely overlooked the sport. The settings of the sport was such that it used to be played on dusty bowls. Kabaddi on television? Completely unheard of, “Why would somebody watch it? How are they going to present it?” And that was what aggregated people to come and sample the sport. In other sports, in cricket, for example, you have to wait for a four, or a six, or when a wicket falls. That is the high point. In soccer or football, it’s a goal, similarly in hockey. In kabaddi, every 30 seconds is a high point. It has got the potential of either being a successful raid or being a successful tackle.

The idea behind the Pro Kabaddi League or PKL started back in 1994. However, it wasn’t until 2014, 20 years later, that a broadcaster, Star Sports, came on board. The Pro League, now in its fifth year has seen considerable growth in both investment and audience numbers. From 2016 to 2017, the PKL increased its viewership in India by almost 100 million. And while it’s still second to India’s premier T20 cricket competition, the Indian Premier League, domestically, the Pro Kabaddi League is more popular than the Fifa World Cup, one of the world’s most- watched sporting events. Investment in the league has also increased. In 2017, Star Sports signed the biggest sponsorship deal in India for a non-cricket sport, worth more than $40 million. As a result player salaries have also increased. Following the 2016 player auction, the highest paid player was on just under $130,000 This year it’s $210,000. For team owners and stakeholders in the sport, more investment will help attract more young players to the game. What ultimately a sport stands on is, what does it do for its players? So, what we have been able to do is to make kabaddi athletes aspirational for sports lovers in India. Player salaries have gone up and they definitely see themselves in the front line of the committee of sports persons in India. Which means that increasingly being a kabaddi athlete will become a viable career. That is at the heart of any sport. There are also signs of the sport growing outside India. At this year’s Asia Games neither the men or women’s India kabaddi teams won gold, and the men’s team didn’t even make it to the final. Something that caught the world’s attention. Of course, we are the country who lost, which is bad for a fan, but then for our game of kabaddi, it’s an ultimate manifestation of how the game is growing.

How IPL is making millions & billions of dollors in every single match!!!

Cricket it’s a sport that dates back over 400 years. And as of 2019 is officially played in 104 countries around the world. Cricket’s worldwide fan base is comprised of roughly one billion people in the Indian subcontinent alone makes up 90 percent of those fans. In India, the country adopted a brand new shorter format of the game has drastically cut down on playing time from days to hours. The Indian Premier League or the IPL has only been around for twelve years but it’s fast become one of the most popular and valuable cricket leagues on the planet. The IPL is brand value has nearly doubled in the last five years. In 2018 the league was valued at 6.3 billion dollars. It rakes in and 510 million dollars each year from its broadcasting rights deal making it to only cricket league in the world to crack the top 20 most valuable media rights deals in all of professional sports joining the ranks of the NFL the NBA and MLB.

So how did the IPL become one the most lucrative cricket leagues on the planet. In India. Cricket is huge. It’s been a staple in Indian sports since the seventeen hundreds. It’s currently the most popular sport in the country. The IPL is one of the richest sports properties in the world. And while the IPL isn’t the only cricket league in India it is the most successful league in the country. The 48 day annual tournament was created in 2007 with the help of the Board of Control for Cricket in India and Indian businessmen Lalit Modi. Even though cricket already had a few pro cricket leagues they wanted to capitalize on the commercial success of 2020. So they modeled the IPL in a similar nature to pro sports in the US.

The IPL was specifically modeled after the likes of the NFL. Which has a decentralized league. meaning that all teams are owned and operated independently. Also similar to the NFL model the IPL is its own league with its own unique structure. There is a separate T20 World Cup where India competes. But that’s different from the IPL. even though matches are all held in India. Team rosters are chock full of top international talent. In 2018, teams spent 94 million dollars to buy 169 players in an auction. up from its 40 million dollars for 66 players in 2017. But what you’ve actually got in the IPL franchises who represent a city a place an industrial heartland and you’ve got the full support of some major entrepreneurs. So rather than let’s say Delhi again. So, you’ve got your IPL franchises based around the cities. I’m not as actually have a massive impact. in terms of global cricket. To make sure the stands are filled with as many IPL fans as possible and to maximize TV viewership. Matches are typically played in the evening and on weekends.

The IPL is a huge moneymaker in India since 2014. The IPL brand valuation has doubled to six point three billion dollars. The reason the IPL has won the largest fan base is for a single sports league in the world. During its opening week of the 2013 season the IPL broke records when 371 million viewers tuned in to watch and by the last week of the tournament a total of 769 million fans watched the 2013 IPL season. The ad revenue generated for that season was over 276 million dollars according to Star India’s managing director. High ratings and ad dollars were a big part of why a major U.S. media companies had their eyes on IPL broadcasting rights. When the IPL launched in 2008. The league issued being your rights to Singapore based sports marketing agency World Sport group. They broadcast an IPO matches on India’s Sony Max TV channel. Under the terms of the 10 year contract World Sport group paid the IPL approximately 1 million dollars per match in its first year for the exclusive broadcasting rights. The overall value of that broadcasting deal was 918 million dollars when the broadcasting deal expired in 2017.

There was a global bidding war for exclusive rights for the IPL. Fox and Sony put in competing bids while Facebook also put its hat in the ring for the 2018-2022 digital rights of the IPL making a 600 million dollar offer. Those TV and digital rights eventually went to Fox the American broadcasters struck a five year 2.5 five billion dollar deal for the global media rights of the IPL. The price per match jumped from 1 million dollars to about 8.47 million dollars per game. For comparison the NFL cost per game is around 22.5 million dollars. The English Premier League is around 13.2 million dollars. The NBA is close to 2 million dollars and the MLB is just 630 thousand dollars per game. Just two years after the ink dried on the Fox IPL deal Disney completed a 71 billion dollar deal for Fox entertainment assets one of the assets that Disney now owns is hot star. The Indian video streaming company in 2019. Streaming service at a global record for the number of people tuning into a life streaming event.

There are 18.6 concurrent viewers watching the IPL final match on the hot star’s website in app. And with that kind of viewership naming rights for the IPL are also huge for the league. Since 2008 the IPO naming rights have changed hands three times from brands DLF to PepsiCo India and finally to Vivo a mobile handset manufacturer in China. Vivo first took over title sponsorship in 2015 and in 2017 Vivo signed a fresh five year deal with the IPL worth approximately 341 million dollars in 2018. The average salary of cricket players in the IPL jumped nearly 30 percent from the year before. All thanks to the massive TV deal signed with Fox in 2017. Before the deal, players across the league had an average salary of 3.9 million dollars but in 2018 the average salary was just over 5 million dollars. And unlike other major sports leagues the IPL season is so short that players have a chance to bank even more cash in the off season.

The IPL takes place in the spring starting at the end of March or early April and continuing through May. That means cricketers have the flexibility to play for other clubs around the world. Take the Mumbai Indians player Kieran Pollard. In 2017 he and more than one million dollars for two months. They play for the Mumbai Indians and IPL in that same year. Pollard had multiple revenue streams from playing for cricket leagues in Australia Bangladesh and South Africa. But just as cricket first spread across the world in the 18th century cricket’s latest form of 2020. Similarly. Taking root across the globe. There’s even a record breaking investment for 2020 league in a country where cricket is even remotely popular, the U.S. In May, 2019, USA Cricket received a 1 billion dollar investment from American cricket enterprises to develop a 2020 league in America. It’s one of the biggest deals for development of domestic cricket in the US and the launch of the league is set to take off in 2021 since the 2020 cricket format was introduced in 2003 and has taken the cricket world by storm. And it doesn’t seem to be slowing down anytime soon.

Why Apple was not so popular in India???

Apple sells millions of iPhones every year. In the year 2018, the tech giant reported selling close to 47 million units worldwide. But not all markets are created equal. India has been one of the hardest countries to crack for the Cupertino giant. Although it’s been over a decade since Apple began selling iPhones in India, the company can’t seem to get a big bite of the world’s second-largest smartphone market. India is a very price-sensitive market, which means that people pay a lot of attention to what value they are getting out of the price that they are paying for a particular product.

In the case of Apple, there’s a lot of premium being paid for the brand itself, and that’s where the price-conscious Indian consumer thinks about that if they are getting the same kind of features or specs from another phone that they can get a lower price, that makes it tougher to sell something at a much higher premium. Apple is definitely feeling the pressure. Samsung and Xiaomi accounted for the majority of smartphone sales in India in quarter three of 2018, garnering 22 percent and 27 percent respectively of the smartphone market. In contrast, Apple made up only about 1 percent of India’s smartphone market share, trailing behind Chinese phone makers Vivo and Oppo. It’s also worth noting that the premium smartphone market in which Apple operates still makes up less than 5 percent of the overall smartphone market in India.

Most of the smartphones in India that sell, they are below $200 and Apple does not have any play in that segment. This environment is one that competitors like Samsung have begun to adapt to. The South Korean powerhouse is launching its Galaxy M series budget smartphones to appeal to the Indian market. In contrast, Apple doesn’t seem too keen on changing up its India strategy. I got some ideas for you, OK? I talked to some people at Walmart yesterday. An arrangement with Walmart Flipkart to take over India with a budget phone rather than doing it piecemeal? For us, we’re about making the best product that enriches people’s lives. And so, we’re not about making the cheapest. For us, what we’ve seen is, there’s enough people in every country in the world that we play in that we can have a really good business by selling the best phones. Still, some tech investors see Apple as being out of touch with the India market. You think they are going to slash prices? I think they have to. How can you sell a $1,000 phone in a market like China where the GDP per person is $10,000? In India it’s $2,000. And if you go back to the September earnings release, they talked about the fact that India was way below where they thought.

Well, if your average GDP person is $2,000 and you’re trying to sell a $1,000 phone, it’s gonna be probably pretty hard to sell it. They probably want to eat. Another issue for Apple: stiff tariffs. I think iPhones have a specific disadvantage in the India market because of the local regulation. There is a very high import duty on the phones that are not manufactured locally in India. So for most of the big players in the India market, they are manufacturing locally so they do not have to pay that high import duty. Samsung has been manufacturing phones in India since 2007 and just last year opened the world’s largest mobile phone factory on the outskirts of New Delhi. Chinese phone makers Xiaomi and Oppo have also invested millions of dollars to build manufacturing plants in the country. That’s not to say Apple has completely ignored India.

The tech giant already manufactures its lower-cost iPhone SE and iPhone 6s models locally, through a partnership with Taiwanese manufacturer Wistron. This year, Apple is also expected to move its production of the iPhone X series into Foxconn’s plant in southern India. If you look at how we’ve done over the years, we’ve gone from a $100-$200 million business to last year we had we exceeded $2 billion. That $2 billion was flat year over year after a rapid rapid growth. And so we have more work to do. We’d like to put stores there. We would like some of the duties and so forth that are put on the products to go away. But even with its local hardware production push, Apple still fails to provide Indians with a robust software experience.

Apple has introduced turn-by-turn navigation for the India market. Before that, that significant part was missing. And beyond that, there’s not a lot of customization that Apple has done for the India market. There are not a lot of apps that specifically cater to the India market. Past complaints for Apple Maps also included missing major landmarks and having very sparse data of cities and towns. But again, Apple is working on a solution. The company has hired thousands of engineers at its mapping facility in Hyderabad to improve its services. Apple Pay is also not an option in India, though similar payment services from Samsung and Google have already been rolled out. Finally, unlike in most other markets, Apple can’t rely so much on its brand recognition to sell devices in India. The other challenge for Apple in India is that it cannot have its own retail stores or own Apple stores because of some regulatory issues, which means it has to have partners on the retail side, whether it’s the Apple premium resellers, which you see in many other countries as well, or with the third-party resellers. In order to have a larger presence in the market.

Apple has to have partnerships with thousands of these resellers, which in a country as big as India, can be challenging. Apple is still a premium status symbol for many Indians, but one that is out of reach for the majority of the population. With phones from Chinese brands like OnePlus, which was India’s best selling premium smartphone brand for the second quarter in a row, offering similar features at a fraction of the cost, Apple may have a very tough time getting a bigger slice of the India market.

8 Genuine ways to earn money from your home!!!

Here are some of the genuine ways to earn in your spare time without any investment.

Transcriber: average earnings per month is hundred and fifty. All you need is actually to have a good pair of headphones and of course you need to get stored to type there now there is a few other sites so you can’t only rely of course on hundred and fifty dollars average earning per month but if you are good at this you can actually earn of course much more but what you can do is you can become a transcriber. rev.com is another site here as a transcriptionist you can anywhere from 24 to 90 cents per audio/video minute basically you can be a video captioner also which is pretty much the same here and you can earn anywhere from 45 cents up to 75 cents.
Micro tasks you can do this on my.com in your spare time you get paid for completing simple tasks here so it can be anything from like tagging objects here helping companies select the best picture the audit user classifying you can see that there is tons of opportunities. Rapidworkers.com is another site where you can earn a decent amount just by doing some micro taskes.
Data entry jobs on Amazon on rapid workers there is micro workers also but there is also assigned like a clickworkercalm.com. You just sign up for a free account and you work independently your schedule is flexible and all you need is a computer and of course and/or a mobile device with an internet connection and it’s totally up to you how much you want to work. You can do text creation, copy editing, research surveys, mystery visit, app testing and photo capturing a lot of opportunities that you can earn money from the comfort on clickworker.com.
Virtual assistant one of my favorite sites is virtual assistant jobs calm and basically you can apply for data entry, call center whatever comes into your mind you can get started here and apply and search for it you might be available only to do this on part time so you can search for part-time flexible with contracts. Jobs.com helps us out there by providing all types of virtual assistance jobs.
Online tutoring if you’re good at something math or English or something like that one side is a shag.com , VIP kid teachers.com which is basically they teach English here and you can earn up to twenty two dollars per hour teaching. There are many students who want to learn extra and out of their books so here comes opportunity by teaching them.
Freelancer totally depends on your skills. There is other popular freelance sites like upwork.com there is freelancer.com there is people per hour so a lot of options actually that you can apply for here as a freelancer. Freelancing is one of the best option as you can work also on your niche and can enhance it for future use.
Affiliate marketer and the good thing with affiliate marketing is that you don’t have to deal with shipping you don’t have to deal with anything at all. You need is just grab a link and promote that offer whatever it is and of course you earn a commission okay so one of the most popular platforms is Clickbank.com. They have thousands of products here probably one of the most popular niches will be health and fitness. You just grab a link here and what you do is you use this link to promote it you can use something like bitly to shorten this ugly link of course and then all you need to do is drive traffic to this offer. Amazon is another option that you can make money as an affiliate marketer they have millions of products here that you can promote ok you can earn a commission from anything you promote inside Amazon here so it works the same way it totally depends on your niche here how you can drive traffic to it.
Sell stuff on eBay you have available that you don’t use at your home you can get stored there to sell this or you can actually use this platform to buy something and sell it much higher. So, you can be a sort of a middleman here so this is another option tons of ways and opportunities to make money eBay and you can of course do this from your home without any investment.

The Easiest is to be Happiest😃…How to be happy???

To live by is that one day you will be gone it may be in 50 years it may be in 50 weeks it may be next week or even today. I don’t know you don’t know nobody knows and rather than live in fear of this we should embrace the fact that this life is short and unpredictable knowing this we must live fully today it’s not a recipe for recklessness rather a recipe to offer your all today to offer your absolute best today in everything you do to give your greatest energy. To this day to your family to everyone you encounter today it’s a reminder for you to go away your best self in each moment what if they couldn’t speak to you tomorrow what if you were gone tomorrow what would they speak of you what are you able to do this will leave an enduring positive memory within the lives.

two men laughing — Photo by Ketut Subiyanto on Pexels.com

There is nothing you cannot be do or have if there has been someone even one person on this planet that has done it before that means you can – it doesn’t mean it will be easy but it does mean it is possible and as long as it is possible you can work towards it you can make a plan learn what must be finished you to measure your craziest most abundant life a life most would consider impossible.
Nothing is worth it if it doesn’t make you happy if it doesn’t a make you happy or B make you better don’t make time for it now before and if you jump on this let me clarify nothing is worth it if it doesn’t make you happy. It means if it doesn’t make you happy now while you’re doing it or it isn’t going to make you happy as a result of doing it most likely is not worthwhile almost everything worth fighting for goes to need a true fight to win an excellent prize. You will need to suffer and sacrifice for nearly anything worthwhile in life but you ought to ask yourself this question about everything you are doing in your life does this make me happy if the solution is not any ask yourself will this sacrifice i’m making cause more happiness within the future if not you ought to let it go.

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Be yourself always no exceptions it’s such a tragedy to see so many people on this planet living lives they don’t want to live just because they listen to other people who did an equivalent the sole way you’ll live happy during this life. The only way you’ll achieve success is that if you be you let me repeat that because perhaps it’s the foremost important thing you’ll ever apply to your life the only way you can be happy in this life the only way you can be successful is if you will never be truly happy in life. If you are constantly doing things to please others to compete with others or to be like another you are unique and that is your greatest gift when you follow your own path regardless if that matches in with others you open up space for nice things to enter your life compare yourself to nobody compete with no other make your own decisions and it’ll cause your greatest vital principle .
Everything you would like is already within you during this world we see endless samples of people that seemingly have it all materially speaking but they’re empty inside things will never complete you people will never complete you no matter what Terry McGuire says “needing nothing attracts everything”. When you come from an area of needing nothing of seeking nothing outside yourself to form you cheerful you open up space for more amazing things to enter your life and if things don’t come that’s fine you don’t need them real happiness is never found outside of us it is not found in possessions or wealth happiness is always and only found within us. It is a state of mind never forget this happiness is the highest level of excess do what feels good the rest will follow principle.

happy children lying on bed with father — Photo by Ketut Subiyanto on Pexels.com

there’s no room for toxic people but there is never-ending space for positive energy and positive people surrounding yourself. With energy killers is one of the worst things you can do if you want to live a happy fulfilled and successful life unfortunately not everyone including families and friends will share an equivalent positive energy you’ve got some will take a short time some might never get there allow them to run their own race, while you specialise in living your own happiness. Those who are truly aligned with you’ll never hold you back from living the life you would like to measure don’t ever dim your lights to suit in with others shine bright those that see your spark will shine with you remember you can’t live an excellent life a cheerful life if you surround yourself with toxic people.
Whatever you focus on you will find if you search for negativity in this world you will find plenty of it. If you look for hate anger violence and sadness you’ll find it but an equivalent is true on the flip side if your only intention is to look for the great you’ll find only the great whatever meaning you give your life becomes your life. It can be a failure or a lesson heartbreak or character building life is against you making you stronger because there is no such thing as reality we choose our own reality by the meaning we give each moment in our lives make it your intention to seem for the great in your life, to note the great in others to be grateful for what you do have to see challenges as opportunities.

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A rising talented Gujju boy🥁…!!!

The highly talented brothers Neet and Divya are begin highlighted from a small town Nana Angia of Kutch district of Gujarat. The dedication and passion towards drums with kutchi folk music will no doubt make their future bright. In the age where other children are busy with their toys and TV remotes this two brothers are working on their future and making it secure with the real man toys. The support from family really matters a lot especially when father is working abroad in Nairobi, apart from that this two brothers learned it from their own just by observing the folk music groups and via you tube lessons.

Neet- a 3 years old child with unbelievable hands on dhol(drums) is blessed with amazing talent. The youngest drummer of the world is Julian Pavone at around 5 years of age but Neet with the tag of 3 years age can create a world record of youngest drummer in the world with intense hard work and dedication. With the proper training from his mother Radha D. Bhagat and support from Dhirubhai D. Bhagat will surely make him a succesful drummer.

If you’re young and talented, it’s like you have wings.

Click here to see the talent of young and aspiring boy

It’s a hard thing to find something special in us but when others finds something talented and worthy that makes a sense and may change our lives forever with the support and intense hard work.

Credits:- Ekjalak.com

How Tik-Tok changed the World!!!

2020 has been a year of chaos, uncertainty and grief. A global pandemic, record unemployment and nationwide protests have left people reeling. Through it all though, there’s been TikTok, providing moments of levity and new dance crazes, interspersed with more serious commentary on the issues that we face.

TikTok, it’s like the party you want to be at, a t the moment. You’ll see hair tutorials, cooking tutorials. People can create challenges, they can create duets, they can interact, they can engage. TikTok is the most downloaded app of 2020. Since its global release less than two years ago, TikTok and its Chinese counterpart, Douyin, have amassed 800 million monthly active users, more than Reddit, Snapchat or Twitter. Its parent company, ByteDance, is the most valuable startup in the world. Its reach might surprise you unless you’re a member of Gen Z or the parent of one. But as millions scramble for connection amidst quarantines, more and more users of all ages are hopping aboard.

The Chinese-owned app faces a slew of regulatory hurdles, privacy concerns and allegations of censorship. Amidst these struggles, it’s brought in a new CEO. This guy is Kevin Mayer. Formerly the Head of Streaming at Disney. That’s basically what Kevin Mayer’s first priority needs to be, is to make sure that Americans trust TikTok. In the end of the day , t hat may prove complicated. But in the short term, it hasn’t prevented tens of thousands of new users from signing up. The predecessor to TikTok was an app called Musical.ly. Founded in 2014, it provided a platform for users to create short, 15 second videos set to a song of their choice. The content mostly involved lip-syncing and dancing, and it took off quickly among preteens and teenagers within the U.S. This is an app that was built around the fact that there was music that was licensed to be used on this app. This was something that Musical.ly decided really to invest in, because they knew that music and sharing music was inherently social.

In July 2015, a year after its launch, Musical.ly reached number one in the iTunes app store. It continued to grow and was bought by the Beijing-based startup ByteDance for one billion dollars in 2017. ByteDance already owned Tik Tok, a similar video sharing platform, and merged the two apps less than a year later. Now TikTok’s main office is in Los Angeles, California. They’re essentially an American startup that is subsidized by a successful Chinese tech company. As the app has grown, it’s given rise to a whole new pack of social media celebrities. Content is public by default TikTok, and therefore the algorithm that determines what appears on a user’s home page gives every creator the prospect to place their video in front of millions. Really what we saw was a different style of humor. It wasn’t the sketches that you saw on Vine, and it wasn’t longer-form YouTube videos. It was meme culture or like the general public’s take on a meme. What I enjoyed about it is there was some deeper humor in there if you were paying attention to the trends that were happening.
On TikTok, King uses creative video editing to make it look like he’s performing magic tricks, a skill which has earned him over 44 million followers, the second most on the app as of June 2020. But at 30, King represents the rare millennial that’s broken into TikTok’s top ranks. Many of the most followed users are in their teens, and lip syncing and dancing remain wildly popular. So I originally started when I was 14 years old, and so I started using my facial expressions and hand motions to make these like larger than life lip sync videos. And as I grew up, I think the app also grew up. Now there’s so much more that you can do. While Martin has found her niche with dancing and lifestyle content, she says there’s something out there for everyone. There’s like creators who are huge when it comes to comedy, some still do lip syncing, some cooking videos, tutorials. You can do whatever you want as long as it’s fun, it’s quick and it catches people’s eye. Stay at home orders have propelled the app’s rapid growth in the United States. The U.S. is third in terms of downloads and second in terms of revenue, and its influence continues to grow.
Viral dances and memes have propelled a number of songs to the top of the U.S. charts, most famously, Old Town Road in 2019 . And now the moms, dads and siblings of the TikTok o bsessed have began to get in on the trends also , learning dances and performing challenges together. You’re still laughing at them, but actually the fact that parents are getting on it, I mean they needed that demo so badly to even make it to this level that they’re at now. In order to build out a sustainable revenue model, e xperts say that TikTok eventually needs to attract older users. Advertisers are going after broader demographics and especially those with purchasing power. TikTok claims that all American user’s data is stored within the U.S. and is not subject to Chinese law, many security experts remain skeptical. Similar concerns exists in India, where data protection laws are weaker and thus citizens are more vulnerable. Regulators are going to be very weary of that separation. Most recently, the app received criticism for what it said was a technical glitch, in which post tagged with #BlackLivesMatter and #GeorgeFloyd appeared to have zero views when they actually have over two billion. And in the past, both India and Indonesia have instituted brief bans on the app due to concerns over inappropriate content like violence and pornography. Lastly, there are ongoing issues regarding children’s privacy.

Experts say that TikTok’s long-term prospects depend upon its ability to keep users engaged while building out a sustainable monetization strategy. YouTube could be seen as a model in the way that YouTube shares advertising revenue with its content creators. Mayer’s background in streaming services also has both analysts and creators excited about what new forms of content may lie on the horizon. I have been begging TikTok to get into the streaming game. People have speculated that TikTok might get involved in original programming. To make TikTok sustainable, you’re going to have to do long-form content. I don’t see a version where you make 60 second videos forever and it stays cool for another two to three years. King also says TikTok’s live-streaming feature has room to grow. It’s super popular in China, but hasn’t yet taken off in the U.S. I think what’s next for TikTok is how they figure out how to make money, how they figure out how to create a home for advertisers, and how they make sure that content creators themselves want to stick around and don’t want to go jump off to whatever the next cool app is going to be.

Alternative for Chinese apps !!!

let’s talk about the alternatives to popular Chinese apps:

Cam Scanner is something a lot of people use and it has had its issues in the past I mean last year Kaspersky found a Trojan module in the app and it had gone away but it came back and now it’s banned again but there are some alternatives you can use so there’s Google Drive which has a simple scan feature that not many people know about and there’s Adobe scan and Microsoft Office lens both of which are feature packed like Cam Scanner now Adobe scan is something I prefer because I like the fact that it can detect the document is scanning be the ID card or resaved or a whiteboard or your usual documents it also has different editing tools OCR support and scanned images don’t have any watermark on them.
Chinese browsers the CM browser APIs browser and of course the infamous UC browser which in the past has been in the news for taking unnecessary permissions showing spammy ads so yeah you shouldn’t be using these browsers anyway but if the browser you should be using is Firefox I know there’s chrome too of the sleeve but I am recommending Firefox for its privacy focused approach first of all Firefox brings a clean and blood-free experience unlike UC browser and like I said it’s focused on privacy and security. It blocks a lot of trackers automatically so that’s great plus it has all the great features like visual tab truly secure private browsing etc so Firefox is a great alternative to basically any browser out
Share it and Xender are another really popular apps on this whole band list but of late they have become kind of spammy and bot especially share it now I personally used to use Xender a lot to transfer files from a phone to PC but offline something really cool and really easy called Google files now snap drop isn’t an app it’s a web-based service. Just tap on the device and send any file.
ES File Explorer is another infamous app that has had its issues in the past the app has been reported to you know share app recommendations at spyware Android devices and beat shady engendered now lot of Android skins almost all the Android skins come with the old fine manager apps but if you want a third-party fire manager app there are a lot of great options, if you want a simple free file manager this obviously files by Google and if you want to create paid option there’s solve Explorer now, FX file explorer because it’s privacy focused there are no ads it’s free version because the most handy features like multiple windows support for most archive formats.
Tik-Tok has been banned and no it’s not the only video sharing platform from China that has been banned this also like and ye I’m not sure how do you pronounce it but there are some good alternatives to Tik-tok. Triller-the app and it does not take any unnecessary permissions and number of celebrities posting videos on the platform so that’s good plus it brings Tik-tok features as you can see you can create music videos and there are different tracks to choose from like Tik-tok and you also get the feature where you can collaborate with other users.
Viva video is a video editing app that has gone really popular in India now this is an app that was banned back in 2017 as well for spying on Indian users. So it’s obviously kind of shady but there are some great video editing apps you can use on Android now that’s in short if you want the same port at UI or the tools similar to what you get in viva video or you can use Kine master. It is more feature like multi device timeline all the video editing tools different textiles effects transitions.
Helo the social media app that got really popular India because of its original language support has been banned too and you can use share chat instead which also brings the same so share chat is an app based out of India and it offers content in 15 region languages which is great, there’s no English support and when, basically people posting memes quotes whatsapp for words and things like that.
Screen recorder lab that also got pretty popular but it’s been banned now but you don’t really have to worry because there are a lot of great screen recording apps on the Play Store my recommendation is the screen recorder no ads painting simply first of all this is ad free and support different resolutions different frame rates and an Android 10 devices this for parental audio recording which is awesome. If you want to record a gaming sessions so this is a simple great alternative that just works when compared to do you recorder.
Hide is a photos and videos hider app that was flagged recently for its privacy issues and now it’s been bad now there are a lot of alternatives to hide photos and videos. The alternative is keep safe, keep safe uses cipher 256 encryption which is the same protocol used in many banking apps and it’s an app that lets you protect or hide apply with documents videos and photos it also has great features like phase down auto lock encrypted, backups, trash recovery and breaking alerts. It kind of brings everything you need so, use this instead of all type well there are a lot of other apps with these privacy issues and if you want alternatives for every single one of them we have an extensive detail.

Inspiring story of Google’s CEO: Sundar Pichai – Must read!!!

Growing up in India, like many of you, Sundar Pichai got my first telephone when he was 12. In case it turned out be a rotary phone, so it wasn’t that great for selfies. But he still loved to call my friends, play with it and sometimes take it apart. That telephone cemented my fascination with technology. Sundar Pichai remember in his parents’ house in Chennai, reading about the invention of the transistor at Bell labs. Of course, that initial invention helped found what became referred to as Silicon Valley and out of that came companies like fairchild semiconductor and Intel and every one the computers and software, that we all use today. You can draw an immediate line from that invention to the technology, that powers your Twitter feed or your WeChat messages today.

Image source : GadegtsNow

When he was younger, people would say, this person didn’t get into this college or something and that is the end of the road. Sundar Pichai thought life is so different from that, and so he think it is important to you know, keep your hopes, keep your dreams and try to follow them and you recognize he think, most of how life plays out is up to you, not up to what happens outside of you. It’s important to keep that in mind and take the long-term view. As a teenager, jumping on to a crowded train. At Chennai and traveling for 24 hours, to attend my school at IIT Kharagpur and that opportunity changed the course of my life. You want to aim high enough that you fail, you know few times thought it is the natural part of the process. In fact, Larry accustomed say if you’re employed on really difficult things, you’re more happy because you’ve got no competition, others aren’t performing on that difficult a drag . And although you fail, you finish up doing something great within the process.

Image source: Thefamousperson

You know, working the real world, it is important to be well rounded, it is important to try different things, or you know take some risks, he would encourage people to follow their passions a little bit more. To follow set lanes throughout your career. Getting into an elite institution doesn’t guarantee success, it matters plenty but it doesn’t guarantee success. It is important to stay that perspective in life and life may be a long road, and you know, you would like to require it at the proper pace and luxuriate in what you are doing. Sundar Pichai knew how much hard work it takes to pursue your dream of building a business. The long hours, time faraway from family, the ideas you recognize are brilliant, that just don’t seem to catch on. Reading that and thinking, it is the concept matters. It didn’t matter where you come from or what your background is.
One revolutionary idea, one brilliant invention can unleash other entrepreneurs to revolutionize, industries and ways you could never predict.

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15 Books Bill Gates recommend – Must Read!!!

An average person reads 1.5 books per year while your average top CEO reads over 50 books per year they do this so they can maintain a competitive edge in the game and find new ideas that could improve both their lifestyles and companies this time we’re taking a look at the books multi billionaire Bill Gates thinks everyone should read because they had such an incredible impact on his own journey.

Here is list of all 15 books that must be read by you to get a better life style:

1, Where good Ideas come from :- Steven Johnson

Click here to view the book

2, Life is what you make it :- Peter Buffet

click here buy the book

3, Tap dancing to work :- Carol Loomis

click here to buy the book

4, Moonwalking with Einstein :- Joshua Foer

click here to buy the book

5, The Man Who Fed the World :- Leon Hesser

Click here to buy the book

6, “The Sixth Extinction” by Elizabeth Kolbert

click here to buy the book

7, Making the Modern World :- Vaclav Smil

click here to buy the book

8, The Rosie Project :- Graeme Simsion

click here to buy the book

9, Business Adventures: Twelve Classic Tales from the World of Wall Street :- John Brooks

click here to buy the book

10, The Great Gatsby :- F. Scott Fitzgerald

click here to buy the book

11, Outliers :- Malcolm Gladwell

click here to buy the book

12, How to Lie With Statistics :- Darrell Huff

click here to buy the book

13, The Box :- Marc Levinson

click here to buy the book

14, How Not to Be Wrong :- Jordan Ellenberg

click here to buy the book

15, Sapiens: A Brief History of Humankind :- Yuval Noah Harari

click here to buy the book

World music day…

The music day is celebrated every year on June 21, over 120 countries including its country of origin France where it is known as ‘Fete de la Musique’ meaning ‘festival of music’ to honour both amateur and professional musicians. In cities across the word, musicians perform for free in public places. The best thing about World Music Day is that it is completely free to celebrate. You can enjoy any type of music you love with your family members. This day is celebrated to promote peace and spread goodwill through music.

Music is very beneficial for us and have a great importance in our lives. According to Author Victor Hugo, “Music expresses that which cannot be put into words and that which cannot remain silent.”

Apart from entertainment, according to experts music reduces the symptoms of anxiety, depression and other mood disorders. It lower stress and helps people to sleep better. According to Elton John, “Music has healing power. It has the ability to take people out of themselves for a few hours”. Music serves as meditation for great musicians.

Music is often used as a therapy for it’s soothing power. According to experts, music helps children with leaning disorder. Therapist use music to treat people with mental health issues. Music helps us to be happy. When you listen a particular song, it can bring a happy memory or make you feel energized. Studies suggest that music enhance your performance of exercise and it can also provide a huge amount of comfort. Music makes you feel happy. It also enhances your mind and creativity and helps in increasing your memory.

WAYS HOW MUSIC CAN BE THERAPEUTIC FOR YOUR BODY, MIND AND SOUL

It improves the quality of life for the patients who suffer memory loss i.e., if they are diagnosed with Alzheimer’s.
It reduces the side effects of cancer therapy. It reduces anxiety associated with chemotherapy and radiotherapy and it also suppress nausea and vomiting for patients receiving chemotherapy.
It helps to restore lost speech.
It improves visual and verbal skills.
Music helps to alleviate your mood.
Music enhance learning.
Singing together bring us together.
Music can affect your judgements. It affect the way people feel about a situation or about other which impact their judgements.
Music can motivate people and even increase the productivity level.

So in thjs World Music Day, add music to your life and see how your life becomes awesome.

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