Tag: Skill Development

How To Improve Website Ranking

Many of us often wonder how google determines which website to show for particular keyword searches. According to Backlinko the result which appears first on google gets 31.7% of clicks whereas the website which appears second receives just 0.75% of clicks.

Assume you are a business entrepreneur. You have developed a website that is your digital storefront. Having a digital store is very different from having a brick-and-mortar store. You don’t need a patronizer to call visitors into your store because now what you have are virtual visitors. 

But how do you draw their attention to your website?

The problem with most people is not how they can develop a website or about the blogging in the website; it’s about whether or not they know how to pull maximum traffic for their website.

Among the most important factors which influence search engine optimization and increase the ranking of websites is having a good website’s content, link popularity, and architecture.

  1. Publish Relevant Content.

The content in a website is, without doubt, the number one factor which determines the search engine rankings and there is no substitute for great content. The fact is search engines are designed in such a way that they constantly develop new technologies to reward the quality of content in your website. Among the things that one should be careful of when posting content is having keyword searches including page titles, the format of the text, the links used in the website, its URLs, and its page content. Therefore it is very important to have a good balance of these aspects as they influence the rankings of websites.

  1. SEO Friendly Content.

It is very important to know about what is trending in the market as it generates almost six times more possibility of a website to catch the eye of viewers than it usually does. One needs to write content optimized for the search engine and the users. Having a content length of 1000 to 2000 words can increase the chances of your search engine rankings also.

  1. Website Architecture.

The architecture of a website largely influences the traffic of the website . one should be cautious of having a website that has content that is easy to read. The architecture of a website should be such that it has codes that are well-formed which thereafter makes it easy for the search engines to read the content of the site.

  1. Link Popularity.

The popularity of a website is a great indicator to prove that it has important content in its website. If a website has high traffic it suggests that its website content has relevant information if particular keywords. Many websites also use the trick of using inbound links of other websites to influence the traffic on their website. When a link of another website gets used as a reference to a website, in this case, search engines consider it as a ‘vote of confidence

These are not the only factors which influence the ranking of a website as there are many more factors to it but these are the important factors which you should keep in mind as it does optimize the ranking of a website.

Gender equality

Gender equality can often be achieved just by holding everyone to the same standard. The problem, as highlighted by the evidence reviewed above, is the irrational gender bias that women and girls are routinely subjected to.

Objective of gender equality is a society in which women and men enjoy the same opportunities, rights and obligations in all spheres of life.

Here are some of the steps to achieve gender equality in our life:

1.Stop child marriage: If we want girls to complete education we have to end child marriage.

2.Empower mothers: When mothers are educated and empowered to make choices in their lives, they enable their daughters to go to school.

3.Work together: Between 1999 and 2010, the ratio of girls in secondary school fell from 83 to 82 girls for every 100 boys at the secondary level from 67 to 63 girls for every 100 boys at the tertiary level.

4.Encourage women into non-traditional vocations: To make the long-lasting change in women’s life, support women in non-traditional jobs.

5.Raise aspirations of girls and their parents: We need to give girls images and role models that expand their

dreams.

6.Give proper value to women’s work: The unpaid work women and girls do provide the foundation for the global economy.

7.Get women into power: A proven way to overcome many systematic barriers to a women’s success has been increased participation by women in local, regional and national legislation as empowered change agents.

8.Let girls use mobile phones: The majority of girls do not have access to using basic technology such as mobile phones and computers because of infrastructure related challenges and economic reasons.

9.Talk to women and girls: Gender equality in every realm is that women and girls voices are too often excluded from global and national decision making.

In this way we can help women and girls to achieve gender equality.

AMBITION

“The starting point of all achievement is desire.” —Napoleon Hill

One needs to aim for the sky, to achieve as much as a mountain in the bargain Success in life comes only to those who are ready to work hard for the same. The key to success is to have an aim in life and the earlier you attain this aim, the better.

In spite of all the new options in today’s times, there are those age-old professions that are a favourite with most of the youngsters all the time. These include, the profession of a doctor, an engineer and that of a teacher or an advocate. I too, wanted to be part of one of these noble professions. If my memory proves me right, I always wanted to be a teacher. What is exciting about teaching is that this is one of the few professions where you are actually dealing with living beings. To make a difference to a child’s life or to positively influence a child in such a way as to bring about good change, is a great achievement in itself. Somewhere, along the path, we are also the product of the reinforcements made by our parents and teachers, one way or the other.

However, even our Puranas reinstate that the teacher or the guru’ comes above God. The reason being that teacher is the person who shows you the way to God, or teaches you, what God is all about. So, if the enlightenment of God and the things around you comes from one particular force, then that is the person to be revered, first.

The responsibility being immense, it’s not an easy job either. If the young minds have to look forward to you as a source of knowledge, then you need to be one. With the quantum of knowledge increasing day by day, it’s a difficult task to keep abreast of the upcoming information. Apart from all this, what is more important in this profession is whole hearted dedication and willingness to work beyond the restrictions of time and assigned duties.

With all this view in mind, I would like to pursue my ambition to be a teacher. It’s anyhow of least importance to assert which subject I would specialize in because subject is not as important, as to know, how to effectively teach it. Be it Maths. English or Science, to develop a flair and love for the subject is a teacher’ s greatest challenge. A bad teacher can always generate an aversion towards the subject in the minds of the children, just by not giving the subject a proper treatment. My ultimate aim would be to be such a teacher who would make a difference in the lives of young minds and bring about their overall development.

LINUX

After it’s first launch , thousands of programmers and users got attracted towards LINUX . Today we can say that Linux is the first choice of millions of people all over the globe . It is different from other operating systems as it comes with a host of positive developments . This is because of what LINUX offers to users and programmers , such as scalability , security , consistency , user friendliness , freedom and non pirated enterprise software . Many of the advantages of Linux are an aftermath of its origins , deeply rooted in UNIX .

Linux is Free : Linux is a freely distributable operating system . The first thought that comes to mind is what does free means . When we say Linux is free that does not mean it is always free of cost . Here , free implies the freedom to work . You can download the Linux for free from Internet , without registration and without going into per user per year kind of licensing . You are free to use , free to customize , free to modify , free to distribute and also free to brand your modified variant . Modification is possible because its source code is freely available . This makes the Linux free . It has already been explained that no licensing is required for Linux . Again , this does not mean that there is no license . Like any other software Linux also has a license . Linux comes with GNU Public License (GPL) . The license states that anybody who may want to use and apply Linux can do so . Anybody has the right to change Linux and eventually redistribute a changed version , on the condition that he makes available the code after redistribution . In other words we can say that you are always free to grab a kernel image , for any of your functionality as long as your client can still have a copy of that code .

Linux is Hardware Independent : Linux is compatible with nearly all available hardware . As mentioned in the previous section , its source code is freely downloadable and that also comes with the GPL license , you are free to follow the documentation available and customize so as to work with your unsupported hardware . This makes the Linux hardware independent .

Linux is Secure : Linux has proven , beyond doubt , the sound security level it offers . This security aspect is the key feature of Linux and its security model is entirely based on UNIX , which we all know is very robust and of proven quality . In Linux , security is not only restricted to the security from internet threats but it is also very much secure from other system related breaches or malpractices . Linux offers security at all levels , such as User level , Application level , System level , Device level , Inner threats , External threats .

Linux is Scalable : When Linux was in the gestation process , its creators wanted to make an operating system that was extensively suitable for any application , any hardware , and any process . They wanted it to work with computers with high power and capacities like of super computers , mainframes , and with computer for personal use like PCs , laptops and even with computers of limited resources like Palmtop , PDAs , etc., so that Linux fits everywhere .

WANT TO KNOW HOW TO NEGOTIATE EFFICIENTLY?

1.Put Yourself in Their Shoe:-

It’s not wrong to stick to your ground but the negotiator should try to keep himself/herself in the place of other parties involved in negotiation. He/she should visualize the situation from another’s perspective and should understand that the other parties also have some restrictions that are acting as a barrier in making the deal successful.

Empathy Marketing: Connecting With Customers By Providing Value | CleverTap

2.Justify Your Position:-

The Negotiator should not just walk into negotiation. He/she should have full knowledge that depicts that the negotiator has researched and is committed to the deal. This helps the negotiator to justify his/her position that provides an upper edge for the negotiator to make the deal in his/her favor.

3.Know Their Interest:-

The negotiator should try to analyse what is compelling the party to make that deal and how he/she can be convinced to conclude the deal in favor of the negotiator.

4.Remove the Emotions:-

One should ensure that the emotions don’t act as a barrier for the deal. It may negatively affect the negotiation. Negotiator may get caught up and be swayed by his/her personal feelings ending up the deal in favor of the other party.

Emotion and Web Design: The Keys to an Affective Ecommerce Websites – Digital Agency Sydney | TWMG Blog

5.Know when to Stop:-

The negotiator should know beforehand when he/she will walk away. There is no use trying to get the other party to see where the negotiator stands if the talks aren’t moving forward.

How to Politely Leave a Meeting Room Before the Meeting Ends – D-Organice Function Room | Seminar Room | Event Place

NEGOTIATION SKILL: IS THERE ANY NEED TO POSSES ?

Need to invoke Negotiation Skills

Negotiation skills are not born with a child. These skills need to be developed and enhanced.

Negotiation skills teaches a person/child to be patient and understand the needs and opinions of others while giving importance to the requirements of all and finding a solution that is beneficial and acceptable to all the parties.

Negotiation skills are crucial and play an essential role in effective teamwork, decision making and managing differences and conflicts.

Thus, negotiation skills should be developed to improve the quality of communication and decisions.

Importance of Negotiation Skills

· Helps the negotiator to understand why the other party wants to make the deal.

· This understanding will help him/her to convince the party to agree with the results desired by the negotiator.

·Helps to detect the weak areas of the party and will use these areas to make the result of negotiation in favor of the negotiator.

· Enrich the presence of mind of a person.

· Makes the person analyse and reason himself/herself that why he/she is compromising for successful conduct of a deal and whether it is really beneficial to compromise for that deal or not.

NEGOTIATION AND HOW IT ACTS BENEFICIAL

What is Negotiation

Negotiation is a very wide term which is essential everywhere.

• It is not restricted within the boundaries of an organisation but is important and can be seen in our daily life.

• It is a mode by which people resolve their differences.

• It is a method by which adjustment or compromise is reached while avoiding quarrel or conflict.

• Negotiation refers to an activity of discussing and convincing an individual, a party or a group of people to reach a state of mutual acceptance to decide or agree something.

How is Negotiation Fruitful

· Avoids disputes or arguments

· Gives a brief about strengths, weaknesses and mindset of parties involved.

· All the parties agree to compromise

· Mutual acceptance among parties

· Concludes reaching some form of settlement

· Results in best possible deals

Fast-moving consumer goods (FMCG).

\KEY TAKEAWAYS

  • Fast-moving consumers goods are non-durable products that sell quickly at relatively low cost.
  • FMCGs have low-profit margins.
  • Examples of FMCGs are Milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like paracetamol and digene.

What are Fast-moving consumer goods (FMCG)?

The products that are always in demand, easy to buy, and sold quickly are called Fast-moving consumer goods (FMCG). FMCG products principally have meager profit margins, but they do wonders in the business sectors due to their higher demand. FMCGs generally spend less time on the shelves of the stores mainly due to two reasons firstly, higher in requests and secondly quick putrefaction. All the items in your nearby supermarket fall in the FMCGs sector.

Some common Fast-moving consumer goods are:

Fruits and vegetables, eggs, fish and meat, soft drinks, Dairy products, toiletries, bread, other baked items, grooming products, and some of the medications are some of the Fast-moving consumer goods.

Most of the time, FMCGs are sold in massive proportions at low prices. If the prices are set higher, FMCGs like fruits and vegetables, fish, meats, or dairy products can remain unsold as they forfeit their freshness shortly.

HOW DOES FMCG RUN?

FMCG category has a powerful present and future as this sector provides relief to people’s daily necessities effortlessly at affordable prices. For illustration, the office employees who have to rush in the morning prefer ready to make food or packed food to avoid delay reaching their offices. Likewise, the industry makes itself capable of providing medicines, personal grooming commodities, and many other daily requirements effortlessly. FMCGs require a dominant distribution system as this industry promises not to let the shelves of the marts be vacated. 

Practically, the distribution system consists of two parts. The marketing happens between the manufacturers and consumers and where manufacturers trade the products through some third party.

CLASSIFICATIONS OF FMCG.

1.Durable products.

Durable products last on the shelves for a long time, i.e., for at least 3-4 years. Some of these products are home appliances, electronics items, furniture, tools, and stationery.

2. Non-durable products.

Non-durable products last on the shelves for a short duration, i.e., less than a year from their manufacturing date. Some of these products are food, beverages, cosmetics, and drugs.

STRUGGLES FOR FMCG COMPANIES.

FMCG products have low-profit margins and limited shelf existence. So to maintain fluency in the market, FMCG companies have to sell a large number of products with intelligent marketing and keeping high-quality products at a lower cost to gain permanent consumers.

Other struggles for FMCG are:

  • Delaying the expiration of perishable products (meats and dairy products). 
  • Keeping a pocket-friendly price because consumers are becoming price-sensitive due to the increase of E-Commerce.
  • Producing products and packaging that are favorable to the environment.

TOP 5 FMCG COMPANIES IN INDIA.

1. Hindustan Unilever Limited.

According to a survey, HUL products are found in almost every household. Assimilated on 17th October 1993, HUL is India’s largest FMCG company because of its substantial brand value and quality. Top brands like Clinic plus, Glow and lovely, Surf Excel, Rin, Pond’s, and Vaseline are produced by Hindustan Unilever Limited.

Corporate Office: Mumbai, Maharashtra.

Employees: 17,000+

Turnover: 4.2 Billion dollars.

2. Colgate-Palmolive.

Colgate-Palmolive is solely based on health care products. Top brands like Colgate toothpaste, Halo shampoo, Palmolive Natural Soap, Colgate Plax active Salt Mouthwash, and many more are produced by Colgate-Palmolive. 

Corporate Office: New York, USA.

Employees: 38000+

Turnover: 17.5 Billion dollars.

3. ITC Limited.

It is one of the broadest FMCG companies in India. Popular products like Savlon, Yippee noodles, Classmate, Bingo, Sunfeast, Fiama, Ashirvaad lie under ITC Limited. Varying from Hotels, Agri businesses, Packaged foods, and confectionery to Safety Matches and Tabacco products, ITC has a varied brand portfolio.

Corporate Office: Kolkata, West Bengal.

Employees: 29000+

Turnover: 7.2 Billion Dollars.

4. Nestle India Limited.

Nestle is India’s most famous FMCG company, producing Milk and nutrition, prepared food, chocolates, Infant cereals, Pasta, and Noodles. Nestle India Ltd. has top brands like Maggi, Milkybar, Kit Kat and Nescafe.

Corporate Office: Vevey, Switzerland.

Employees: 330000+

Turnover: 87.2 Billion Dollars.

5. Parle Agro India Limited.

Solely based in India since 1985, Parle agro India Ltd. is India’s vastest beverage company. Top brands like Frooti, Appy Fizz, Appy Bailey, and Bailey soda are produced by Parle Agro India Ltd.

Corporate Office: Mumbai, Maharashtra.

Employees: 2700+

Turnover: 1 Billion Dollars.

HOW CAN SOMEONE JOIN THE FMCG SECTOR?

FMCG has good career opportunities. Some of the jobs one can pursue in FMCG companies are-

A. Product control executive.

B. Sales executive.

C. Procurement Assistant.

WHAT ARE THE MAJOR SKILLS FOR A CAREER IN FMCG SALES?

People willing to work in this sector should be good travelers. Why? Meeting existing customers and making new customers is the primary goal required. They will need to know about the product’s data in detail to convince their clients with ease. To be recognized in this sector, one has to be optimistic, generous, and have excellent communication and presentation skills.

However, one should be aware of fake job calls that claim to be from India’s top companies. 

FMCGs AND E-COMMERCE.

Nowadays, people are rapidly shifting from offline stores to online stores because of the price-sensitive offers and door-to-door delivery. Even offline stores give incredible suggestions to bring the consumers to their stores to compete with the online stores. 

FMCG PRODUCTS.

  • Toiletries.
  • Food products.
  • Self-care products.
  • Herbal products.
  • Dairy products.
  • Home Appliances.
  • Electrical products.
  • Stationery.
  • Ayurvedic Products.

FMCGs can be divided into various categories, including-

  • Processed foods: Cheese products, cereals, and boxed pasta
  • Prepared meals : Ready-to-eat meals.
  • Beverages : Bottled water, energy drinks, and juices
  • Baked goods: Cookies, croissants, and bagels
  • Fresh, frozen foods, and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
  • Medicines: Aspirin, pain relievers, and other medication that are bought without doctor’s consultants.
  • Cleaning products : Baking soda, oven cleaner, and window and glass cleaner
  • Cosmetics and toiletries: Haircare products, concealers, toothpaste, and soap
  • Office supplies : Pens, pencils, staplers, and other products.

Thanks for reading.

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Pomodoro Technique for productive study/work

” Time and tide wait for none”. No matter how many times we hear or see this clichéd quote, not all of us actually understand the essence of these words. Time management is an essential skill for aspirants of all kinds. In this fast-evolving world, one must keep up par with others to achieve their goal. The fact that smart work is better than hard work is of the essence. Productivity is smart work. One such method to maintain productivity in our daily life is the Pomodoro technique.

Pomodoro technique is a time management method where a timer is used to break down the work at hand into intervals, separated by short breaks. This method was developed by Francesco Cirillo in the late 1980s. Each interval is called a ‘Pomodoro’ the Italian word for tomato, the tomato-shaped kitchen timer that Cirillo used as a college student.

The original technique has 6 steps

1. Choose a task you would like to get done

No matter how small or big the task is, it deserves your full undivided attention.

2. Set the timer for 25 minutes

Keep a promise to yourself that you don’t interrupt yourself for just 25 minutes. You can use your mobile timer or a good old clock for timing your session.

3. Work on the task until the timer rings

Immerse yourself. Meanwhile, if you remember anything other than the work at hand, write it down on a sheet of paper. You can give them thought later.

4. When the timer rings, tick off your completed task

Hurray! You have given your undivided attention to the task for 25 minutes.

5. Take a short break

Take a deep breath, meditate, grab a cup of your favourite beverage go for a stroll or do something that is relaxing for your brain to reward yourself.

6. After every 4 Pomodoros take a longer break

A break of 20 to 30 minutes is good enough to rest, preview the information and prepare yourself for the next set of Pomodoros.

To make the best out of these Pomodoro sessions you can:

  • Use the first few minutes of the session to review what you have done earlier.
  • Set up a timetable and try to be devoted to it.
  • You can use airplane mode or do not disturb mode on your mobile. (Apply only if you are not accountable for not picking up calls 🙂
  • Be mindful of the shorter breaks. They might prolong at times, thus unsettling your next Pomodoro cycle.
  • Understand your body — find out which part of the day you are most productive. This can work wonders and get a lot of things done.

The rules of the Pomodoro technique are not necessarily rigid. If you are not able to pull up 4 Pomodoros continuously, opt for one or two Pomodoros in a day. At the end of the day, what matters the most is how much productive and focus you are in those sessions and how much work gets done. You can also vary the time interval as 50/10 (50 minutes of focus and 10 minutes of break) instead of the traditional 25/5 technique if you are quite confident about your focus.

This technique is useful if you feel distracted or overwhelmed to focus on what matters to you. It has worked well for me in this lockdown and has helped a lot in my exam preparations. Hope it works for you too!

Most popular programming languages in 2021

There many programming languages in this world written in many languages. Different companies uses different programming languages. What is actually a programming language ? A programming language is a set of commands, instructions and other syntaxes to computer to perform a specific task. In this blog, I am going to tell you the most popular and top programming languages in this world.

  1. PYTHON

There is no doubt that python is the number one programming language. Python is powerful and easy language to learn. It is very easy to read and understand. Python is the trending programming language in the world. It is the favorite language for many beginners. Python is used in many trending subjects like Artificial Intelligence, Data Science and Machine Learning. It has great libraries like Numpy, PyTorch, Pandas which makes machine learning very easy. In python, you can easily find bug or error in your code. It is used for scientific and computational applications like FreeCad and Abacus. The popular websites like Google, Microsoft YouTube, Pinterest, and Instagram use it. The average salary of python developer is $100,000.

2. JAVASCRIPT

JavaScript is thought to be the most consistent programming language, because it demand never goes off. You can use JavaScript to build web applications, desktop apps, mobile apps and many more. Millions of the websites in the internet depend on JavaScript. Giant tech companies like Google, Facebook, Microsoft and Uber use JavaScript. JavaScript is best option for you along with HTML and CSS. The average salary of JavaScript developer is $84,000.

3. JAVA

Java is a popular programming language since 2000’s. Java is a independent platform runs on a virtual machine(JVM). Just like python, java is also easy to learn. Java is fundamentally object-oriented. Those who want to learn android development, then java is right option for you. Java language is continuing creating new jobs in tech field. Giant companies like Google, Amazon and YouTube use java. Around 40 percent of developers use java. The average salary of java developer is $80,000.

4. C / C++

C language is considered to be the mother of all other programming languages. C is a perfect language for a beginner to learn. Comparing to the other languages c just have 32 keywords. Being one of the oldest programming language it demand hasn’t down yet. Around 23 percent of the developers use C language. Giant tech companies like Google, Apple, intel use C / C++. The average salary of a C / C++ developer is $78,000.

5. KOTLIN

Kotlin is a open source and general purpose language. Within short period of time it gained full popularity. According to a survey Kotlin is one of the five most popular language. Kotlin is best language for android development. Kotlin is designed to interoperate fully with java and JVM version of Kotlin library. Around 60 percent of the android developers are using Kotlin. Some of the most popular apps that are built using Kotlin are Tinder, Square, Evernote. Giant tech companies that use Kotlin are Google, Amazon, Netflix and many more. The average salary of a Kotlin developer is $77,000.

All these are the most popular and top programming languages. If you like my work, please like it and rate it. Thank you.

Enrich your soft skills

What are soft skills and why do they take a prominent role in building & formulating a splendid career? How are soft skills interrelated with the work we do?

Many come up with similar questions when they face several challenges in an interview which is the most salient part to get placed in a job and some become obsessed with it when they are not able to grasp the opportunities due to the lack of soft skills. Soft skills play a vital part that makes you fit in a particular role at the workplace. It is the essence by which a person gets qualified for a job or an employee is been promoted/retained by the employer on this grounds. We cannot ace the interviews under the shadow of hard skills because the managing team hire individuals initially, on how the participants present and carry themselves in an interview. Every interview demands the parity of both hard and soft skills. Soft skills consistently deals with a person’s EQ ( Emotional Quotient), it is a combination of interpersonal traits, time management, team work, flexibility, public speaking, leadership qualities, basic etiquettes, critical thinking, communication skills etc. There should be an ultimate professionalism in the conversations that we have at our work place and that’s why soft skills play a major role. Soft skills doesn’t demand for some external course or trainings to acquire them. They are some of the innate qualities that we possess or need to develop for an engrossing career such as,

Expand your network and build a positive circle.

Broaden your mindset for a mindful learning.

Develop self esteem and embolden self reflection.

Get out of the comfort level and explore new horizons.

Strive to get along with people easily, be amiable and emphasize team work , by this you can promote the leadership qualities. Organize events, take up the lead roles and responsibilities to exhibit the inner leader in you.

Have a self assessment , be open to constructive criticisms, update yourself and don’t be reluctant to learn and gather knowledge.

Do not stand still, adapt to different circumstances which is the most eminent trait at a work place.

All these skills are very efficient because they make you stand out from others and aids you to ace in the career. Soft skills are the cluster of personal and professional qualities that the companies and firms look for value in their forces in today’s world. This increases the chances for employability that the proprietors consider because such skills are needed to get sideways with the colleagues and customers. Hard skills could be acquired by many as we all get a strong platform through universities and virtual courses to nourish it but soft skills is the abilities and qualities that we nurture on our own. Soft skills also helps us on a personal standard to formulate into a better person. Let us see some of the important soft skills in brief to pursue a triumphant career.

LEADERSHIP

Leadership is the potential of an individual to lead and influence the other team members by their mission and vision. This is a very eminent attribute of individuals and those who exhibit this quality can ascend to many prestigious positions in life.

COMMUNICATION

The ability to communicate effectively is perhaps the most important of all soft skills. At its simplest it is the act of conveying ideas and information from one to the other. To have an effective communication the person should first listen and comprehend the opponents point of view and then share his/her views in a precise manner & clearly and should not be overlooked. This can help in every nuance of life from the professional stratum to the social gatherings.

CRITICAL THINKING

Critical thinking is the analysis of facts and ideas to arrive to a solution or judgement. It is the ability to think clearly and rationally, comprehending the logics inter connected with the ideas. It comprises of a set of skills like observation, interpretation, analysis, evaluation, problem solving and decision making ability.

INNOVATION AND CREATIVITY

Individuals should be able to adapt to the upcoming and the changing technologies and put forth their innovative ideas in problem solving. They should not be conservative with their ideas and should evolve with time. They should reach the solution for the different tasks and challenges posed on them in a new and different way.

TEAM WORK

Coordination is very vital among a set team members to envision ideas , to establish them in the finest way and to produce magnificent results. Effective communication is the foundation for team work. So we can come to know that all the soft skills are inter related with each other. The capability to put forward the point and truly interpret & understand what others say is the cornerstone of effective teamwork.

FLEXIBILITY

Flexibility is being able to adapt oneself to various situations, works and places and to fit in effectively. You should bend yourself to deal with unexpected challenges calmly and efficiently and then you would arrive at strategies to meet the ends.

FAILURES: REGRESSIVE OR PROGRESSIVE ?

“The only difference between success and failure is ability to take action.”….. Alexander Graham Bell

WHAT IS A FAILURE?

According to Wikipedia, “FAILURE is the state or condition of not meeting a desirable or intended objective, and may be viewed as opposite of success.”

In another definition of “ FAILURE is the act of falling short of a goal of a person, who hasn’t achieved what they set out to. It is a cessation of proper functioning or performance or rather a decline in strength or effectiveness.”

HOW IS IT DIFFER WITH SUCCESS?

Your action in your field of work, in your niche, in your desired goal of life, actually work like a decisive factor. If you feel harassed, defeated, exhausted, and give up pursuing, your efforts are bound to hang in the hands of destiny. These things leave you to procrastinate. Start moving away from the active zone and surrender to a gloomy laziness and here begins your downfall.

Now if you see this entire act in opposite train, you are able to penetrate and grip the reason of failure. You reschedule and reprogram your activity. You put more organised, alive and determined endeavour and keep faith within yourself, you are bound to hug success.

FAILURES ARE OUR BEST TEACHERS.

They are stepping stones to success, or to put it in other Words, they are the pillars of success. Since failures teach us to introspect or peep within, they make us think of our weaknesses and flaws and learn lessons from them and vow not to repeat these mistakes again in life. In this way they are a mirror to our real personality and provide scope for upgrading ourselves. Failures may discourage, depress, or demoralize. Most do shake a person’s confidence at least for some time but nor for ever. The real strength of a man comes out only when he faces the ups and downs of life with patience and perseverance.

BE OPTIMISTIC

Men of courage face each rejection courageously and come out unharmed and unblemished. Failures and sufferings bring out the best of human beings. They learn that life is not a bed of roses only; it is full of challenges, obstacles and obstructions which can be set aside with persistent hard work and repeated efforts. To achieve anything in life one has to be aggressive, as nothing is achieved by being passive or pessimistic. Fear of failure may be a hindrance for some people, but to any daring person, it is just an illusion. You may think something is standing in your way, but there is nothing there.

You have an opportunity to do your best and conquer success. If it turns out that your best was not good enough, you’ll just have to look back and say, maybe I was too afraid to try, it was not good enough. There is nothing wrong with that, but nevertheless, a great eye-opener.

HOW DOES IT WORK LIKE A PROPELLING FACTOR?

Failure always made me try harder the next time. Think positive. and find fuel in failure’ is a sound advice. Failure will surely get you closer to where you want to be. The greatest discoverers had to face hundreds of failures before the final answers were found. The inventors, researchers and pathfinders had to encounter manifold hardships and opposition. But were they deterred by failures? Many often could not taste success but left great legacy to be followed by others to seek inspiration and take up their half-finished work. The world would not have progressed and the march to civilization would have halted if failures could dampen the spirit of the people. It is, therefore, advisable not to be discouraged by failures but to develop positive attitude to life, that obstacles are bound to be there. Only commitment to your mission must be steadfast.

SO…..NEVER GIVE UP

Therefore, when failures appear awfully incontrollable and life appears miserable, one has to remember “The end part of every night is the darkest one and then comes the dawn.” Thus, when nothing appears to work out in the desired way and all roads seems to lead to failures, one has to just remember the advent of the dawn. Therefore, we shouldn’t drop hope but keep on trying till we achieve. No one knows, that the final round exertion may declare one a champion.

CAN WE THINK “WORLD WITHOUT ENGLISH”?

ENGLISH IN PRE-INDEPENDENCE DAYS

During the British rule in India English was imposed on Indians as a compulsory study. The British rulers wanted a class of interpreters between the rulers and ruled. Only a selected few could learn English and get good jobs under the British rulers. English education was confined to the chosen few. The foreign rulers had no desire to educate the mass.

ENGLISH AFTER INDEPENDENCE

English education, however, did one good thing to India. It created a batch of scholars who imbibed the best English education. The western culture, new ideas and thoughts about science and scientific studies slowly spread among us through English and we became aware of the tremendous progress that the nations of the west were making. This knowledge, rather the impact of this aerated a tremendous excitement among us and this was the root of the famous Renaissance Movement, which is a bright landmark in our social, cultural and educational sphere. After independence, some nationalists wanted the complete abolition of English from our academic programme. They pleaded for the abolition of English on the ground that its retention smacks of our slavery to England. But there were others who wanted English to continue as a subject for study.

IMPORTANCE OF ENGLISH ITS PLACE IN EDUCATION

The English language is known as the lingua franca of the world. English language is no longer the monopoly of English men. It is now used by a large number of people scattered geographically in different parts of the world. English language is the gateway to the various branches of knowledge and it opens the window to the outside world. It is studied now in many countries, and it is a very helpful means for international communication in commerce and culture. So narrow patriotism should not blur our vision about its importance. It is necessary to retain English as a link language, and as a second language to be read from class III. Regional language should be given first preference, and should be the medium of instruction up to the graduate level. We would see some of the vital reasons to hug English in the main course of life.

Knowledge of English will open doors of bigger opportunity in the field of higher studies on national and international platform.

No scientific and commercial knowledge can be complete without the proper knowledge of English.

This is the language one can study quickly and smoothly without troubles. So, it paves the way to greater studies hence generate greater interest in all type of knowledge acquisition.

International English Language Testing System (IELTS) opens wider prospects to enter in any renowned institution all over the world.

Meaningful study of English will make you conscious of the progress and the standard of living the world has achieved. English is the language of the media and a person can receive exceptional growth in books publishing, films, TV shows if one pursues English in these career prospect.

Technological growth prospers in the lap of English culture and skill. One receives ample support and strength if assisted by English in all level.

English knowing professional wins laurels and fatty salary packages in comparison to other besides promotion and felicitations in a company.  

English is the language of the internet. Right from website development to social media marketing every thing demands a solid base if English. So, the good learners are always getting an edge effect in all the matter.

English education knowledge and workings make you the greater professional, enhances your competitiveness and all-round exhibition of skill. It makes you to be a satisfied citizen of the world.

Knowledge of English gives greater depth in research work, thesis writing, contents composing, communication and future advancement of all the subjects known to the humanity.

So, education, civilization and communication demand a worldwide awakening of English learning culture, practice, use and application in all aspects of life.

ANDROID APP DEVELOPMENT

The Android device market is growing day by day, and companies are taking advantage of it by developing Android applications and selling them on the market. Google Mobile Operating System. It is designed to be open source so that Android application developers can take advantage of the operating system and create innovative new applications. The app makes everything easier. But anyone can simply download and use the application; developing an application is not easy. It takes months or even years of brainstorming and deciding on technical details to finally develop an application that can prove itself in the market. To cope with fierce competition in the market, it is important to ensure that everything is done under the latest trends and technological updates in the development industry. Mobile application development is the process of creating software applications that run on mobile devices, and a typical mobile application Use network connections to handle remote computing resources.

Basics of Android development

Android application development consists of one or more of the following four categories:

Operation-an application that provides visible user operations. On the start screen or application Start the operation in the launcher.

Service-You can use service for any application that needs to run for a long time, such as a B. Network monitor or application to check for updates.

Content provider. The easiest way to think about content providers is to think of them as database servers. The job of the content provider is to manage access to persistent data, such as contacts on mobile phones. If your application is very simple, you don’t need to create a content provider. However, if you are building a larger application or application that makes the data available for multiple operations and/or applications, the content provider is a medium that prohibits access to your data.

Streaming media receiver. You can launch Android applications to process data about specific items or respond to events, for example to Receive SMS.

In the past 10 years, Android has become the most popular operating system in many ways. This is a very flexible and user-friendly system that can change anything unrecognizable. It can be done at any stage of the Android application development process, which is impossible to build an application from scratch on a traditional linear platform

5 courses every upcoming entrepreneur must do

In the current business environment, one must always be eager to adapt and learn new skills in order to survive and grow. Here’s a list of 5 courses a budding entrepreneur must do to flourish in the current environment, keeping in mind the trends and skills essential in the present scenario.

1. Digital Marketing

With businesses taking over social media platforms to increase their reach and improve their customer relations, Digital Marketing is the need of the hour. It is a brilliant way to interact, build and promote the brand. The traditional ways of advertising like print, radio and tv ads are not as effective as email marketing, targeted ads, paid searches, etc. It is the new way of doing business and every entrepreneur must know how to grow their business this way.

On some business-friendly platforms like Instagram and Facebook, one can also use analytical tools to know more about their audience like geographical location, age range, gender etc which can give helpful insights about the target audience of the business.

The course includes Social Media Marketing, Email Marketing, Search Engine Optimisation, Google ads and Google analytics.

2. Successful Negotiation: Essential Strategies and skills

Starting a new business requires efficient communication and negotiation skills. Whether it’s negotiating prices and contracts with vendors, suppliers or the customers, pitching the business plan to potential investors, communicating with the stakeholders of the company, it always comes in handy.

In order to grow a business, every entrepreneur should know how to negotiate and build profitable relationships for the business. This course not only improves the business communication skills of the entrepreneur but also, helps him/her in identifying the interests of the other party while negotiating which successfully helps them in finding a middle ground efficiently.

3. Start-up funding

The first step of officially starting a new business is getting funding, convincing investors, banks, financial institutions that the business plan is viable and has the potential to grow. It is important for an entrepreneur to work on his/her pitching skills in order to communicate effectively with the potential investors of the business. He/she should also know the process of getting the funding and the different sources and instruments he/she can select from according to the nature of the business and the funds required.

4. Business Modelling/Strategy

This course is not only essential for the success and future of the business but also needed to pitch the business plan to potential investors. The mere idea, concept and product/service is not enough to attract investors. Such investments generally involve huge amounts of seed capital and therefore, investors like to study the business model to assess the risk, returns, viability, market research analysis, cost structure of the business to determine its potential.

5. Brand Management

In a world where customer loyalty and retention are the priority, this course would help an entrepreneur learn how to retain and build a relationship with its customers. With every brand’s focus on customer relations, this will give the entrepreneur an edge over its competitors if applied effectively.

Customers value brands that are transparent, environment friendly and ones that value their customers and their feedback. Brand Management not only helps in retaining customers but also helps in building long-term relationships with them, thus establishing a stable and loyal consumer base.