Tag: writing

Short and Long form content: Their relevance

The terms short and long-form content gets thrown around a lot in the realm of the internet but if we were to clearly define and differentiate both type of content. Then it becomes much harder to discern between the two.

For instance, if we were to describe, how many word counts define long-form content. Then we will notice that there is no particular amount of words that will fulfill those criteria. For some content creators, 1000 words might be long and for some, it may be short. This same principle can be applied to the viewers as well. Due to these many experts consider long-form and short-form as more of beliefs rather than any specific word count. The word count can also vary according to the type of content and subject.

Now let us transition into the social media platforms instead to understand this phenomenon better. In a nutshell, the rise of short-form of content and marketing sounds likes a great deal but we have to look at the underlying challenges and opportunities that come with it. Tik-Tok, Instagram, and many other platforms have become quite popular but somehow YouTube still manages to be relevant. Why is that?

One of the biggest strengths of YouTube and its encouragement of long-form of content is the higher level of engagement. Long-form of content is easier to monetize, instead of one ad banner in a one-minute video a creator can add multiple advertisement banners in a 20-minute video. Advertisers prefer that and so does the platform, this also incentivizes the content creator to make long-form content. In the advent of the pandemic, many platforms that focused on short-form content have suffered. An example of this is ‘Quibi’, which started as a Netflix alternative on the go, and many people were not traveling and restricted to their homes due to the restriction and lockdowns. The relevance of Quibi shifted to a very volatile situation. Because when a person is at home, he/she prefer to watch a full episode instead of a brief version of that content. We cannot determine the exact failure of Quibi but it’s certainly one of the major contributors to this.

When does short content Work?

This is not to say that short-form content does not work, because the popularity of platforms that cater to short-form content is thriving especially when it comes to images and short videos. This means that it’s very crucial to determine the target audience. Although Tik-Tok and Instagram might not have the original content and monetization possibilities as compared to YouTube. They are still the go-to platforms for many new creators and numerous advertisers.

But things are a little different when the content is in written form. It’s also essential to understand when the short-form content works and when it does not. For instance, Buzzfeed focuses on large volumes of shorter content. Another thing to keep in mind is that multimedia is an integral part of Buzzfeed content and sometimes the content only acts as a supplementary shell for their multimodal content.

Due to a busy work-life balance, people tend to have less time to spare, and short-form content seems like the right choice. It also works well on mobile application platforms. Applications like ‘inshorts’ and ‘dailyhunt’ have perfected the short-form content delivery. While working on short-form content, there are a few more prerequisites that are necessary. For example, the content needs to be on point and needs to convey the whole story succinctly. To keep the engagement the need for multimedia inputs also becomes more important. Due to the digital transformation of the news, the time cycle of news has become compressed, readers demand any kind of news instantly and news is now consumed in binges.

Things to keep in mind and is it good or bad?

Short-form content also requires short-form marketing. This is a challenging area where advertisers are trying to keep the users engaged but they also have to ensure to not annoy them with on the face and bombastic ads. This is one area that is still not well received by the consumers.

There is no particular answer to the question if the rise of short-form content is good or bad. This all depends on the context of the problem. While designing and creating the content, the writer will have to determine the target audience. This essentially solves half the problem. There is a demand for short-form content but this is more relevant concerning video and photo content sharing. Written short-form content needs to be accompanied by multimedia to make it enticing. While the heading needs to be attractive but overly clickbaity headings should be avoided. The epidemic of fake news in instant messaging platforms like Whatsapp has left a sour taste in people’s mouths.

Many predicted that desktops will be wiped out as smartphones arrive but desktops are still relevant and even though a mobile-first strategy is preferential, almost every major website still offers a desktop equivalent to their mobile counterparts. The reason is simple, less bounce and significantly higher average time on the site.

The same can be applied to the long-form content, with long-form content there are more possibilities compared to short-form content. There can be additional content and features like good or bad, or pros and cons, just like I’m doing here! Various examples, references, graphs, etc can be complimented to the content. It also becomes easier to organize content with numerous subheadings to make content much more intelligible. This is not to say that the longer the content is necessarily better because sometimes long-form content results in a point of diminishing returns. In many cases, the topic and subject are much more important than the form of content. Content relevance, internal linking structure, User Experience design, pictures, videos, and the quality of a website or application are very important as well.

In conclusion, we can say that both short-form and long-form of content are relevant, the only catch is to determine which type of content applicable in that particular situation. Short-form content platforms have seen a huge surge of popularity but on the contrary, marketing and monetizing of short-form has their own sets of problems that are needed to be addressed.

World Sports Journalist Day: a tribute to those who make Sports beautiful!

Sports be it soccer, cricket or baseball or any other has some or the other time played a role in some of our lives. But sometimes we just overlook those who make our sports look more spicy and enthusiastic before us.

Significance:

In 1994, International Sports Press Association established July 2 as “World Sports Journalist Day” as the organisation was found on July 2, 1924 and this was an effort made to honour sports journalists all over the world.

Sports Journalists do a lot of work before, dyeing and after sports matches, all of which are often overlooked. They’ve always played an integral part in transferring the information pertaining to sports to their ever loving audiences.

History of Sports Journalism.

Sports Journalism started in early 1800s when sports was beginning to get itself presented as a separate section in Western Newspapers. In early 1800s only elites could afford newspapers and as a result information relating to sports were restricted to horse riding or boxing , that is, the sports that were typically meant for elites.

In 20th century, New York Herald and New York World were two of the world’s first newspapers to cover sports journalism separately and have a complete full time sports department.

Slowly, the need and love for sports started to increase among the masses and that is why there was the demand for all together separate sports channels in television like ESPN and sports magazines like Sports Illustrated.

Digital Era and Sports Journalism.

Online Sports Journalism started when ESPN created its first ever sports website in the world in 1995. During initial years, only broad topics relating to sports were covered in Digital Sports but as internet expanded all over the world, many big and small bloggers, internet channels, web portals began covering all single and minutest topics relating to sports.

A majority of big and small websites are completely dedicated to sports and they also at times charge subscription fee from their readers. Search Engines like Google or Bing also provide information relating to sports during those days which are important for a particular sport.

Issues faced by Sports Journalists.

1) Deadline Pressures:

Sports journalists face deadline pressures than any other beat reporters as sports matches generally happen in late noon or in the evening and as a result reporters who’re covering sports or writers who’re into sports have to manage completion of work in shortest time possible.

2) Political Pressures

There has been an interlinking of sports and politics in the past. And if this is so, how can the media be kept away? Sports Journalists face lots of threats by certain sports associations that expect the journalists to cover sport matches in their own way and they also expect journalists to shape the public opinion.

3) Accusations of low objectivity:

Sports Journalists have also been accused of favouring or promoting their own favourite teams or players in the past. Some have also been accused of giving more preference to their home teams and this is one more challenge they face in the sports world.

In any way, Sports Journalists do a lot for their audiences to make the sport matches more interesting and entertainment their viewers or readers throughout and even after the matches. It’s important for us to celebrate them and honour them genuinely.

Capture Your Prey!

“Your intuition knows what to write, so get out of the way.”

– Ray Bradbury

Today’s article speaks about being a Tiger and Capturing your Prey. I’m sure you are left wondering as to how a tiger is related to writing. Let’s quickly delve into the topic to learn how!

Consider the entire concept of Writing as a Forest and the Tiger as a writer. A tiger succeeds in capturing his prey efficiently and is thus, proficient. Similar is the case with Writing. We have to Capture Creative Wordings in order to prove our efficiency. In short, the way you write is all that matters. Your Content is the prey! Capture it and be the king! Capturing the prey could also mean capturing the ‘X’ factor in the writing process!

However, some aspects are necessary to cover when aspiring to reach the ‘X’ factor. Let us view some of them!

Read More And More!

Consider reading books of famous authors who use native English vocabulary because they sometimes tend to make use of interesting phrases and go – to lines which you could use for your content.

Subscribe To YouTube Channels For English Learning!

YouTube, a widely used video platform comes with all the remedies, doesn’t it? All you’ve got to do is, type in the search bar “English learning for beginners” and vast options are available for you to scroll by!

Audio Books Are Bae!

A new concept is out in the market! You could purchase audio books and read them while listening. Sounds cray cray, doesn’t it? But that’s exactly what you can do if you aren’t much of a bookworm and would prefer listening rather than reading!

Try Conversing More In English!

Conversation is the key where vocabulary is the lock,

Go about framing interesting sentences as you talk!

Said by The Laconic Writer! 😉 This may be said by me, but isn’t it true? Go about framing interesting sentences which you picked up from the above mentioned sources. After all, when you learn something, you should implement it for further enhancement. That’s how conversation comes in handy! When you learn some advanced words, try using them in your day to day conversation so that you capture that particular phrase or word in your head for next use. However, make sure you don’t use heavy oxford dictionary words during regular conversations. After all, you don’t want your friends wondering the meaning of your emotions and expressions! 😉

Hold That Pen!

Another way is to hold the pen and write as much as you can think of and resolving to incorporate as many advanced words in your write up as possible! This helps develop your vocabulary.

Make A Note Of Certain Interesting Facts!

Try noting down certain mind boggling and humorous facts which you could use for your content. When you incorporate fun facts, your content becomes all the more engaging. Clutch an important topic and write an amazing fact on the basis of that!

Try Inventing Some Of Your Own Peculiar Phrases And Quotes!

That works! That really does work! Readers consider it interesting to read something new that you come up with. You could frame your own acronyms, come up with creative illustrations by dragging your mundane daily life elements or using natural aspects. For instance, helping caterpillars bloom into a butterfly meaning helping novices become experts 😉

These are some of the ways to effective English learning. All that matters is how well you Capture the Prey at the end while remembering that it comes from within and requires utmost imagination.

After you have gained expertise and strong hold on the reigns of vocabulary, remember to use your talent in copywriting. Don’t know what that is? Well, let me introduce you to it. Copywriting is content intending to make sales. It is solely used for marketing wherein you provide ample information regarding your services or products thereby compelling people to buy your facilities through the incorporation of various calls to action!

Call to action includes involvement of various links for customers to be redirected to the “buying” page. It also comprises of boosting content at the end that usually starts with a verb like, Try our products now and you won’t regret. You introduce discounts for your customers and create a sense of urgency by involving limited time periods for a specific offer or purchase of goods. You provide incentives to customers thereby getting them acquainted with the benefits of the product or service. You try creating convenient situations for them by providing money back guarantees. In short, customer satisfaction and well – being becomes your goal because marketing is all about understanding the pain points and desires of the mob.

Content is thus, the basis of digital marketing and to master copywriting, one needs to work on the creativity aspect of this interesting English language. Basic English vocabulary gives birth to intermediate expertise in it which in turn opens the doors to creativity and later helps you climb the advanced ladder of English language wherein you hop into copywriting.

A copy mustn’t ever include incorrect punctuations or grammar because that is enough to let your marketing efforts go down the drain!

Avoid redundancy or repetition of words. For instance, ‘We provide goods that are good enough for daily life.’ Sounds crazy doesn’t it?

Improper punctuation or overuse of it like, “We, provide, high quality, goods, and services.” Enough to infuriate the reader, isn’t it? That’s exactly why, it is advisable to work on enhancement of English before resolving to move towards copywriting.

Thus, now you know why improvement of vocabulary was stressed upon in the earlier part of this article.

What if you already are an ardent English fan and copywriting isn’t at all a monotonous or tedious task for you? Set up your own website and get marketing.

Thank You For Reading!

Media Bias: the shoddy practice

Media Bias is a term used to describe biases and personal prejudices of a journalist in the selection of events that will be reported and the manner in which they’ll be reported.

In earlier times, every media organisation had a political backing, that is, funded by any political party or group. It was only with late 19th century and early 20th century, journalists began to feel the need for a truth and unbiased reporting.

Types of Media Bias:

A) Bias by Omission

This is one of the methods in which journalists wipe out one side of the story or series of facts over a period of time.

B) Bias by Selection of Sources:

In this method, journalists usually approach those sources who will favour their own prejudices. Both sides of a story aren’t given any importance.

C) Bias by Story Selection.

This mostly happens when a media organisation is funded by a political party. In this, journalists only highlight those issues and stories that pertain to one political party. For example, only talking of achievements of a political party and ignoring its failures.

D) Bias by Placement.

This means where an editor places the story and how much they consider the story is important. For example, if a news organisation is supporting a certain political party and there’s a humanitarian crisis in any city because of that political party, in this case, news editor would place the story at the end so that it gets less importance.

E) Bias by Spin.

In this, reporters and journalists give their own “subjective comments” to a factual story and make it appear before the public their own way. These interpretations can be harmful as they divert the minds of public from actual facts.

Some examples of Media Bias:

A) Ethnic Bias:

This is the form of bias which includes racism, nationalism or xenophobia. For example, western media’s portrayal of India as a poverty stricken country with no toilets. Yes, India suffers with poverty but the western media made it look like it’s the only thing India is all about.

B) Corporate Bias:

Media is also extremely biased at times when reporting about corporate misconduct. This is because some media channels are funded by big industrialists and business people.

C) Class Bias

Media houses are extremely bias when it comes to class. Higher class cases are handled with dignity whereas oppressed classes are treated with lack of respect and humanity.

D) Religious Bias

Certain media houses favour one religion according to their own religious ideologies and thus even start supporting or give a biased reporting when their religious community is doing something wrong.

E) Political Bias

Probably the most famous form of bias in which a media house supports a political party right from the beginning of covering their political campaigns to trying to hide their political mismanagements.

Journalists must separate fact from opinions and do an unbiased reporting for a better transportation of news information to the public. This way it would also be able to hold the system responsible.

A Survey Of Pens Across The Globe!

“A Pen Is The Tongue Of The Mind.”

  • Horace

Today’s article is a work of fiction as it conducts a survey with all the ‘Pens’ across the globe. As you very well know, Pens are associated deeply with the writing process because they pose as a medium to disseminate our thoughts onto that sheet of paper before us. Yes, I totally agree that one has to whack their brains for this as well, but pens make your thinking process worth it!

I conducted a survey with all the Pens across the globe and received certain responses regarding the writing process.

The questions were, “What are your thoughts regarding the Writing Process?” and a Yes or No question being “Do you think Writing is Boring?”

The Responses Were As Follows:

A Pen From The United States Of America, Indiana

“I find the writing process fun and love it when people begin working on it while using me as a medium. I am glad that I have some worth and value in this world. But the sad part is that pens are only looked upon when it comes to writing, while other times, we lose our worth.”

Yes Or No Question:

No, writing is not a boring task. Instead it is an interesting job that helps awaken your imagination.

A Pen From The United Kingdom, Wales

“Writing is a subjective process and totally depends on the perspective of the person involved. If the person admires the process and remains keen in imagining and coming up with creativity then it is fun, otherwise it isn’t. I, as a pen can only wait for the right person to initiate writing, who wholeheartedly surrenders himself to the process without any sort of disturbance.”

Yes Or No Question:

As I just said, this is a subjective process, so it could be either Yes or No, depending upon the person involved.

A Pen From Berlin, Brandenburg

“Writing is an art that can’t be learned. It is a god gifted talent that not every person possesses. It is because creativity is something that needs to be within. The urge to think and come up with something unique needs to sprout from within. These things can’t actually be learned. We pens, do not form the intellect of the writer, but prove to be important when it comes to initiate the process. For me, every writer is important because they make us productive and increase our worth.”

Yes Or No Question:

Yes, writing is a boring task for a person who isn’t interested but is just into it, for the sake of livelihood. This art requires love because when you love writing, not only that particular write up but also the pen loves you back! 😉

A Pen From France, Brittany

“I, as a Pen can only say that write ups require sheer practice, dedication, love, patience, devotion and focus. The writer needs to be acquainted with holding me 24/7 in order to enrich the process. We pens need to be held frequently because it is easy to receive thoughts on the upper floor of the human body, but to jotting those umpteen thoughts down is a complex task. A writer can’t possibly occupy an entire day for writing. Thus, practice with us (pens) is important, very important!

Yes Or No Question:

Writing is boring for a person who finds it a pesky job to maintain the word count. Thus, practice is essential. After all, Practice Makes Perfect, doesn’t it?

A Pen From Saudi Arabia, Mecca

“Write when a stable mind is ensured. Writing isn’t all about jotting down anything one pleases. It is also about writing the sensible thing with utmost creativity. However, it depends on the genre whether you are expected to use creativity or reality more.”

Yes Or No Question:

No, writing is not a boring task because it comes with convenient branches comprising of various genres. One has complete freedom to choose any genre to work on. Also, you are free to choose your own set of topics. What more does one need?

Interesting responses aren’t they? These are some of the pens that responded while others just voted with a Yes or No.

These are the Pens from countries that actually responded. As visible, the responses are mostly No, stating that writing is not a boring task. We thank all the Pens who participated in the survey and helped it become a success! So, what are you waiting for? Writing isn’t a boring task after all. Begin writing now!

Happy Writing!

Thank You For Reading!

Happiness and Virtue!

t is believed that if we do something hoping for the sake of its own good will, then it will be in a realm of ultimate good. People shouldn’t be doing something good because they want something out of it, but for the sake of the good will only they should do it. When people do attain the ultimate good, its usually ends there with the end as its highlight. Aristotle has remarked that politics is what governs everything in life, we can’t find an activity around us that does not involve politics. All the sciences have politics in them and so the end of such sciences is the end of politics too.

Aristotle thinks that happiness can only be chosen in itself and not any other principles. It can only be attained directly, and there is no short cut or other way around it. We do something for various pleasures and wants in life but we want happiness for its own sake. Man, always want to be the best in everything they can achieve, this is with their soul’s conformity. It is always aligned with their certain principles and man always sets standards he wants to achieve. If he achieves these certain elements with the full passion he had put in to for its result, then he has attained his virtue. 

Happiness is an action that is to be lived well and achieved justly. It shouldn’t be deceived or cheated because only if you put the most efficient of work and passion, it can be achieved. Then only it becomes a virtue. It should be lived well to the virtue of the conformity. People aren’t born happy, but they find happiness on their journey of life. It is an activity throughout a person’s life achieved over time. Happiness is something that we gather across our life, through our experiences. It is not something that can be bought with. It is the result of certain actions attached with virtue.

Virtue is of two types o Intellectualo Moral 

Intellectual focuses on the intelligence, theoretical and wisdom of the virtue while the moral part focuses on kindness and generosity. No man should be less of one of the virtues. Both the virtues are important to lead a life. No man should be void of practical wisdom nor intelligence. Intellectual virtue is acquired though learning and training. You acquire it through your experiences and you learn new things on your way. While Moral virtues are attained out of habit(ethos).

Practical wisdom comes under the intellectual virtue, it is about the wisdom that one gains over a course of time in life. It is not something that you can learn while attending a class nor a seminar but it is something that you attain while learning life and adjusting to different circumstances in life. At each stage of our life, we come across different circumstances where we learn and become the better versions of ourselves. 

Political Wisdom and Practical Wisdom: Even though they are similar in some ways their core aspect is quite different. Political wisdom completely deals with the politics and legislation and it is quite different from Practical wisdom because it revolves around one’s thoughts. Political wisdom is different from the other one since we cannot have one’s views on making laws for the citizens. 

Political wisdom and Deliberation: Deliberation in action is quite a slow process, it is about investigating the whole picture and finding the end result through the right means. It requires calculation and proper understanding unlike guessing which goes quite quickly.

Practical wisdom is important in one’s life to make fair and good choices, to act in accordance with the goodwill of all and oneself. It is to achieve virtue in its highest form with a rational beginning for the end. 

Unlike any other we attain virtue only by practice, just like how an artist’s paints or a writer writes, we can only achieve virtue by putting it into practice. This is where the role of a lawgiver comes in, he is said to inculcate the good habits into its citizens. This is the duty of a good lawgiver. Accordingly, Aristotle believes more in the moral aspects which are to be attained over habits in one’s course of life. 

Virtue is highly associated with pleasure and pain in one’s life. A man must go through both pain and pleasure from the start of their childhood, then and then only they will be able to achieve true virtue. The right amount of pleasure and pain in certain circumstances lead to whether it was morally right or wrong. Pleasure should be attained at the right time and not the wrong one so as to develop. If pain is attained at a wrong time then it will only led to deterioration of the character and will not achieve virtue.

Day Out With Chip- The Robot!

“There is no rule on how to write. Sometimes, it comes easily and perfectly; sometimes it’s like drilling rock and then blasting it out with charges.”

  • Ernest Hemingway

Today’s article discusses all about writing with Chip – The Robot. I had officially booked a day out with him and he seemed welcoming. We had a long conversation which I will try to compress in this article. So, let us begin.

Hello Chip. So, My Very First Question For You Is That What Do You Think About Writing?

Writing is an art which only a few are blessed with. Certain talented people around the globe are able to compose creative and fictitious worlds and make people visualize them through their amazing description. That is exactly what writing is all about. You make people reflect through your writing. Thus, it becomes an art and can’t be learnt. The creative and imaginative aspects sprout from within.

Totally! I Agree To This. However, What Do You Think Makes Writing An Entertaining Task?

This totally depends on the interest levels of the individual. Writing is fun for people who are completely inclined towards it while those who hesitate to read even a page, aren’t going to like it. So, the thing is that you need complete love for the process before initiating it. The second stage could be that you are interested in the process but aren’t able to concentrate and come up with certain new ideas and topics to write on. In such cases, you could take inspiration from the pettiest things around you. You just need to open your inner eye to notice that. And that, I tell you honestly, is an amazing job. Sitting and pondering over the petty objects and coming up with some imaginative character or story of your own, in itself is so entertaining. Another reason maybe that you aren’t able to concentrate could be that your mind is disturbed and aren’t focused. Thus, all you could do is practice meditation or do tasks that would soothe your senses. In short, I would state that indulging into the process of imagination is one of the best experiences when it comes to writing which is enough to make writing an entertaining task.

That Was So Helpful! Which Is Your Favourite Genre When It Comes To Writing?

My favourite genre shall always be fiction because it makes writing all the more interesting. You get to weave your own imagination and there aren’t any limits in the framing of thoughts onto that sheet of paper. Fiction introduces a new world, not only to the readers but also to the writers.

True That! So, What Are The Effective Ways Of Writing Fiction?

Fiction as a genre needs extremely insightful and creative people to frame a good story. You need to think outside the box when it comes to fiction. People don’t admire the same boring mythological concepts. Instead, when added a spice of an entirely new world of fictitious characters and incidents, the story begins to gain certain amount of popularity. The effective way of writing fiction is to never force on writing it. Sit and ponder over the outline of your story. Don’t try to be creative when your brain is stressed. Don’t set a deadline to writing a story when working on fiction. Just be cool, calm and devoted to your manuscript. Don’t give up easily on manuscript. You could always give some time to thinking effectively. However, if you wish to launch your book at a specific date then it is advisable to start as early as possible so that you don’t have to overdo on the last minute and can work with peace.

So, Important! Would You Like To Speak About Some Other Favourite Genre Of Yours?

Certainly! Mystery catches my attention every single time. It is because of the intense suspense factor that makes reading such a fun task. Here too, you need to have the creativity to frame the suspense appropriately. A single mistake can disclose the entire sequence and thereby disrupt your attempt of maintaining suspense. So, this is another genre, you need to be careful with. Give proper amount of time to thinking and don’t rush. Your manuscript isn’t yelling at you to finish it as soon as possible, nor is anybody else urging you to be prompt. Unlike writing prompts which don’t stress on the topic, other types of write ups don’t require you to be prompt. So, work with peace and eliminate all the pessimistic thoughts before you choose to begin with these genres.

That Was So Helpful! Lastly, Would You Like To Conclude On A Good Note?

Certainly! I would like to thank you for choosing to go out with me. I request each and every reader of this article to definitely write and not hesitate in the process. The more you write, the more efficient you shall be. You just need to be faithful and devoted to the process. Your thoughts need to be refined, in order to make writing a fun task. Maintaining effective sanity is quintessential for writers who must hibernate from chaos. So, go surrender yourself to the lap of mother nature and write for hours together, trusting that one fine day a highly creative idea would grace you with its presence on that blank sheet of paper!

Thank You So Much Chip!

WHat Makes Writing An Interesting Task With Alpha- The Typewriter!

“Writing is the best way to talk without being interrupted.”

  • Jules Renard

Today’s article discusses as to what makes writing an interesting task which will be highlighted by our special guest that is Alpha – The Typewriter.

Hello Peeps! I am glad to be here with you and speak on this interesting topic. I know I have been introduced already, but I would like to do that again. This is Alpha – A Silver Reed Typewriter. Just in case you aren’t aware of the tasks a typewriter performs, we were used in ancient times (and perhaps even today) to write on a piece of paper. In short, we were alternatives for pens! The keyboard used for the computer today is inspired by the typewriter because it comes with a similar design as on us. However, we refused to offer the flexibility of making mistakes. A single mistake, be it in the spelling, grammar or punctuation, couldn’t be rectified. Instead, you were supposed to start all over again by inserting yet another sheet of paper unlike the keyboards today that offer a delete key, thereby making room for amendment of mistakes.

Moving to the mainstream now. Writing has always been amazing since ancient times and shall always continue to remain an astounding art form. Even in the most difficult of times in the ancient period, writing was never forgotten. Instead, it always remained alive as long as humans existed. I will now be discussing what makes writing an interesting task through a step by step approach.

“The Flexibility To Write Anything!”

Writing isn’t limited to any topic that you must choose. There isn’t any obligation as long as you are working on a paid job and are assigned topics. You are free to write as per your choice and there is no possibility of people judging you on the basis of that (unless you tend to not select a controversial topic, you are safe ;)). In short, there is no obligation when it comes to choosing your own topic.

“The Possibility Of Attaining Fame!”

You never know what impact or influence your writing has on the audience. Perhaps you could attain fame for that which sounds amazing, doesn’t it? The best thing is to know that your content is influencing and inspiring readers which for an author, is an indescribable feeling!

“Room For Infinite Creativity!”

Writing is a generous process that houses your creativity thereby enhancing your write ups. You have no limit to imagining and coming up with any sort of creativity you wish to involve. Thus, writers are free to choose any insensible, fictitious topic on the pretext of creativity which is a bonus!”

“No Time Limits!”

There aren’t any time limits honestly, unless you choose to create one! You are free to utilize your own time and people won’t be mad at you for that because writing leaves the impression of ‘a mind boggling task’ so you are free to work according to your convenience.

“Spreads Insightful Messages With Ease!”

Writing, in its various forms including writing prompts helps spread intense messages which could be philosophical or social with utmost ease and pleasure. Through quotes you could pen down certain inspirational thoughts in less words thus, providing the flexibility of Laconicism.

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“Freedom To Write In Any Way!”

You are free to write in any possible way. This facility is mostly due to the presence of various genres in the writing process. Drama, Fiction, Sci – Fi, Mystery or Horror, you are free to commence your favourite one from the list.

Thus, I would conclude stating that writing is all the more interesting when you personally have the will and interest to work on it. Though writing doesn’t come with many restrictions or limitations, the one rule that applies is, that you MUST admire the process! Don’t hesitate. The process is exhilarating.

Thank you for your time Alpha!

Interview With An Inkpot!

“Writing permits me to be more than I am. Writing permits me to experience life as any number of strange creations.”

  • Alice Walker

Today’s article is an interview with Inky- The Inkpot. Yes! The same Inkpots that were used in ancient times for Fountain Pens! We thought of listening to all it had to say and yes, the interview with it was damn interesting!

The questions were as follows:

Our First Question For You Is, That What Do You Think Of The Writing Medium Used In This Era?

I feel extremely left out. By using me, people enjoyed writing all the more. Yes! Refilling the ink was necessary and may seem a hard task today, but writing with a fountain pen containing a cute feather perched on its top made the process, all the more merrier. The writing medium used in this era is mainly the laptop, if I am not wrong. This medium is easier, actually extremely easier as compared to me but that, I am afraid, doesn’t make writing a fun task anymore, is what I think!

Indeed! Since Length Of Write Ups Has Increased Nowadays, We Refrain From Using You Because That Would Make Writing A Tedious Task. Could You Suggest A Way Of Making Writing A Fun Task Through The Present Medium, That Is The Laptop?

Yes! I totally understand that writing has now intensified its nature. Earlier, write ups were a priceless art form, but today almost every individual is interested in getting into this area of creativity. Maybe that’s the reason, write ups have become meticulous and elaborate today and laptops make work easier. Well, in order to make work on the laptop interesting, I would suggest that you frame your write ups in a way that not only people but also you visualize them. Try to imagine the story yourself while framing it. This will automatically make your task interesting.

That Was Such An Important Point! What According To You Is The Worth Of Writing?

Writing is a precious art form and almost every person can write, if he has the will to. Writing has had its worth since the ancient times, when kings used me along with the fountain pen for sure, in order to state certain important messages and send them over to other kingdoms. Even today, write ups are used to send impactful messages across the globe. It is a great art form for introverts who fear to express their thoughts in public 😉

Indeed! I Am Eager To Use You At Least Once While Writing. Are You Available Now?

I am so glad to hear this, but I regret to say that I have entered the antique section and am no longer easily accessible. It is because of our decreasing demand today! Well, you can always visit museums in order to meet my relatives! However, I have seen certain people who are creatively shaping their pens by applying a feather at the top. Perhaps, you could try that but inkpots (we) won’t be of any use to you now!

Okay! I Will Definitely Try Doing That. What Do You Have To Say About Emails?

That makes me even more dejected. Letters were not only an effective medium of communication but also helped in enhancing cordial relations during the ancient period. Emails, no matter how formal they are, cannot ensure the happiness that letters provided when they popped into the nearest post! In short, all I have to say is that though the digital medium has made writing easier and convenient for man, it doesn’t meet the ‘buoyancy’ factor today. However, writing was, is, and shall always remain an important art form.

True! Lastly! Do You Wish To Address The Future Writers?

Indeed! Writing is an amazing art that requires utmost love and interest from your side. Don’t hesitate to get your words out in the world. Writing also, gives you an option to remain anonymous. So, if you are afraid to speak out, then write it down and get it published. Let the world know what you think. However, if you are interested in story writing then be that. Introduce the world to your creativity. Burying your head into your hands and adopting a demure approach won’t help!

Thank You So Much, Mr. Inkpot.

Smart Ways Of Writing With Keyla- The Laptop!

Laptop Cartoon - ClipArt Best

“If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”

  • George Orwell

Today’s article features Keyla – The Laptop who shall be explaining The Smart Ways Of Writing. Good Morning Folks! This is Keyla. I am currently a renowned medium for the writing process. I understand that most of the ancient mediums of writing are depressed due to their extinction because of me. I apologize for that, from the core of my heart. However, it’s not our fault if people find writing on us, an easier task! It totally is based on the perspective of people who have regarded us deeply. I also admit that the digital medium involving me, doesn’t make writing a merrier process. Yes! That’s true. But, as I stated, the human perspective is something that gets into the way!

Anyway, since humans are glued to the digital medium and their love for me won’t diminish (is what I think, until some other medium doesn’t turn up ;)), I am here to explain the smart ways of writing easily without burdening yourself! So, I will be explaining that in a step by step approach!

Love The Writing Process!

A simple way is to love the process and admire the lengthy write ups! Writing long stories shouldn’t make you feel sleepy. If that is so, then you must avoid writing, because only a sound person, ecstatic regarding the process, can compose a good story.

Jot Down Those Ideas!

Every time you feel an idea pass through your mind, the sensible thing to do is to jot it down promptly before you lose sight of it! These ideas can prove helpful in composing good content!

Write In A Speech Format!

When you write, ensure that your content is interactive and not merely descriptive. Innovative content is much more interesting, than descriptions with facts! In short, address the readers and make them feel one with your content! Let them feel as if they are enjoying this conversation with you!

Write, When You Feel Like It!

Mood factor plays an important role in the writing process, so write only when you have the proper mood and stable state of mind to make the task interesting!

Write In Bits!

If you have a large amount of content to write, then you are free to work on it, in bits. Don’t try to write it in a single day, as it may stress you out and then disrupt the writing mood! However, if you are a huge writing fan and just can’t wait to read your completed story, and feel that you are well enough to write in a single day, then you are free to do so! The only thing that matters is that your mood remains intact.

Gobble Down Certain Interesting Words Or Facts Mentioned In Other Books!

There is an exception to this rule! You must read a lot here! Only when you read, can you write after all! Try reading all sorts of novels that would contain some interesting ideas which could be highlighted in your book! Don’t worry! Copyright issues aren’t prevalent here! 😉 That is what makes writing an interesting task. The more you read other works, the more you learn. You do not get blamed for copying. Instead, you get admired for learning whenever you read!

Write Frequently!

In order to not feel burdened for writing huge content later, make sure to practice writing frequently. After all, practice makes perfect, doesn’t it.

Imagine Your Content And The Story It Poses!

Try imagining all that you write. This makes it extremely easier to frame your content because you yourself feel lost in the process. So, an important thing to do is, not only make the readers, but also make yourself one with the process!

Thus, Lastly, I would conclude stating that the smartest way of writing is creating your own imaginative world and getting lost in that, visualizing yourself as a part of the story and getting one into that. So, write with love and utmost devotion. Have the power to get into that world you just created through your content!

Yellow Scribe is here to help you with that. Consult them and make your publishing dream come true! Let people be introduced to your creativity!

Thank You For Your Time, Keyla!

Exploring Business Approaches!

“Being business minded requires you to always approach things with humility and respect.”

– Strive Masiyiwa

We are by now familiar with two types of approaches which are of course, positive and negative but we miss out on another important one within the positive approach, the one that very subtly lets a wee bit of negativity drift in so that something positive can happen. Let us name it the Pogative Approach that uses negativity to make something positive occur in business. For instance, cheating with the delivery of your services to get a surplus is a good example of this approach. Thus, the point to be highlighted is that most businessmen resort to the Pogative Approach and assign it the positive tag. However, this approach isn’t acceptable in business owing to the fact that it has the capacity to damage your reputation which may only break the chain of regular customers and as stated in the earlier articles, you don’t want to compromise with the regular ones because they have the power to fetch you a new queue of customers through feedback. Thus, businessmen must shun the myopic perspective and have an agile future vision.

Before inaugurating your business on a large scale, it is better to begin as an entrepreneur because a bigger company comes with reputed customers and you don’t want to deal with them without any previous practice. You don’t want to mortify yourself by not being able to impart those perfect customer service skills. You don’t want a bad image owing to lack of expertise. That’s exactly why, we move from basics to advanced level of expertise because as the saying goes, Practice makes Perfect. Thus, practicality comes into handy as it lends us a helping hand towards the topsy turvy business route. Everything in life surely has stages. So, a company owner must have run errands or worked as an entrepreneur which is essential as it helps us understand whether or not we are interested in business. It can be considered the first stage. Many a times, after going through this basic stage, a person realizes that business isn’t his piece of cake, which eventually helps him back off and prevent future losses!

When customers come into the picture, businessmen have to adopt an emotional approach. Though, it may be a lipstick of sham that feeling needs to reach and penetrate deeply in the customers’ heart so that they feel impressed and prefer you yet again in the future. This is what constitutes customer service. However, instead of pretending to be emotional, it is advisable to be true to your feelings and respecting each and every customer who trusts you with their hard earned money. You don’t want to dupe them by showing a ruthless image that can never be dropped in the near future since First Impression is the Last Impression as we all know. Of course, you aren’t expected to have deep rooted loving emotions for each and every customer, but you surely must possess those ethics that dislocate your intentions of betraying them through lack of commitment. In short, emotions and ethics share a close relation which makes adopting the emotional approach mandatory since every customer matters.

Every business is a convenient spot for customers thus, expecting variety in conveniences is acceptable. Thus, one should adopt a flexible approach that welcomes all sorts of services to the society so that customers feel satisfied enough to approach you. For instance, if your business includes website designing then make sure you incorporate all sorts of web related activities. You too want a variety of sources that fetch you income, don’t you? Thus, don’t adopt a rigid approach and remember to remain open to the market trends as you digest new services in. Flexibility also comes into limelight when you are expected to fine tune your services. Don’t be rigid with the manner of your services and try streamlining them with new facilities each and every time, as the market trends transform! As we all know, we can either introduce new services or evolve convenient features in the existing one to make it look like a new service. Thus, both of these require a broad based mindset which accepts feedbacks be they in the form of criticism and takes these in a positive manner to enhance the quality of ones services.

Let us understand all of these approaches through a short story. Let us imagine a company selling children’s wear. The owner before beginning this business had been working as an entrepreneur and stitched pretty garments at home which received great demand later. Thus, it helped the owner evolve into a huge business since she had gained some expertise in customer handling and felt the need to occupy a bigger platform for herself. Customers receive a warm attitude that doesn’t back in pleasing them which lures them all the more. She stitches garments even better than the customer demands, which obviously melts them. They pledge to choose her always because the love mixed with the services clearly touches the customers’ heart. It’s been a year or so, she surveyed some people who informed her that including ladies wear could help which she flexibly considers with a positive approach and tries her hand on this new endeavor. She effectively learns the same and drags attention of women on a large scale after 6 months owing to the efforts she puts into perfectly constructing those beautiful garments with unique patterns that every lady feels eager to try out. In short, dedicated and flexible approach that accepts feedback helped her succeed and have a huge business. After ladies wear, she tried incorporating teen wear and this variety gained wider public admiration. In short, one mustn’t hesitate in introducing new services or trying hands on multiple ones so that success touches our feet!

Be Flexible, Be Vibrant, and Be Dedicated!

Happy Business- Ing!

How to Write Better Articles

Photo by Liza Summer on Pexels.com

Article writing is an art, and it’s not everybody cup of tea. Though when it comes to Blogging, anyone can write an article ignoring quality as a metric here.

But to stand out from the general crowd, a normal article can never take you to the next stage. As a Freelance Writer, you will not be able to make huge money and as a Blogger, you will not be able to create an impression

Today, I will be sharing some tips to enhance your article writing skills. If you want to be an outstanding writer, you should not only follow the below tips but make them a habit.

1. Startup

“The fewer words you use, the better.”

Yes, you read it right.

Don’t worry about the length of your article besides this you should keep in mind that you’re writing this article for developing your skills of writing which can help you many people in the future to develop the same for themselves.

2. Write Early in the morning

This is something interesting.

As I have analyzed many serious and professional writers and Bloggers do prefer to write their contents in the morning time. Morning time allows them to write fresh stuff.

Moreover, the morning atmosphere seems quite quiet and energetic, which can help them to improve their Article writing skills right away. Give it a try and feels the fresh experience of being a healthy writer. I’m sure it won’t hurt you.

3. Be a Good Reader

This is the most mandatory thing for the one who wants to build their career in Writing or Blogging. You have to be a good reader. With this, your mind will allow you to create your thoughts and let allow yourself available to write on your particular topics. There are many more blogs available to follow, having some good and informative content.

“YOU are what you read and Write!”

4. Be Simple

For generating good traffic on your content, your way of writing should be simple enough.

For that express your views in a simple and appropriate way. This will help visitors or readers in a good manner.

5. Complete your articles in various stages

One who wants to be famous with his contents, have to follow some serious stages while he is writing his article. Every blogger knows writing an article takes much time, and every blogger and writer have to let pass on their articles through many stages.

Firstly you have to analyze your topic that you’re going to write on it.

Secondly, you have to make a list of some ideas of the related topic. Thirdly you need to complete sentences and paragraphs of your article, related to your topic. Fourthly you need to edit your article and let clear all the queries.

Lastly, proofreading is a must.

These were the stages to follow while you’re writing on a single topic. Be sure these all stages need some specific time. For that, you need to make your schedule for the following stages. And then it will become a healthy content for sure.

6. Write in a Distraction-Free Location

Many bloggers have many more accounts on many social networking sites and have many more other things that can easily distract their minds while they’re about to write an article.

And I’m sure that you are having the same. For that, you should keep your location where you can find out some peaceful atmosphere around you.

Avoid your Social networking activities and mobile phones while you’re writing something.

The distraction-free location keeps you motivated to write healthy content. If you wish to pimp up your Article writing skills and speed, I would recommend writing using any Distraction-free software.

You can use the WordPress Distraction Free Writing option.

I hope these tips help you.

Thank you.

Who I am and Why I’m here

Hey there, I am Disha Mitra, currently pursuing my Master’s degree in Molecular Biology, Biophysics and Bioinformatics from the University of Calcutta. I did my graduation in Microbiology and am a keen lover of the subject biology. I like reading and writing during my past-time.

I am totally an introvert and like to pen down my thoughts whenever I feel down. I love singing which actually lights up my mind when things go wrong. Writing on various enthusiastic topics by gaining in-depth knowledge on them and conveying them to others through my writing skills is what I enjoy a lot.

I’m here to gain and explore new experiences on writing and to challenge my own writing and blogging skills.

The Faerie Queene

Fairy Queen is a famous epic of Edmund Spenser published in 1590 during the sixteenth century. The poet craftily impersonates The Renaissance and Reformation elements. The poet also presents different types of allegory. Faerie Land” is signified to hold a figurative significance in the real world. Each character in Spenser’s epic can be referenced somehow back to the church, political climate, or disputes and spirituality of his era. Though she never appears in the poem, the poem Faerie Queene represents Queen Elizabeth and her castle is the ultimate goal or destination of many of the poem’s characters. The poem is written in what began to be identified as the Spenserian stanza: eight lines of 10 syllables followed by one 12-syllable line, rhyming ababbcbcc. One of the most prominent symbolic episodes in The Faerie Queene is Redcrosse’s fight with the Error. Redcrosse represents the knight of Holiness in the story and this protagonist gets his name from the blood-red cross emblazoned on his shield. Error, the Red Cross Knight’s first adversary, a monster that lives in the wandering woods is portrayed as a frightful creature with the features of a woman and the hind part of a serpent resembles to be a biblical reference back to the tale of Adam and Eve. Eve, having erred by having an apple from the tree of knowledge of good and evil, was coaxed to do so by Satan in the appearance of a serpent. 

Error hates the light and the stanza “Ay wont in desert darkness to remaine” makes it evident. Redcrosse makes the light enter the cave because it ricochets off his armor but he is also metamorphically the light. Error has no interest in the light he has to offer and only wants to remain evil or lack of faith. The clash among the Knight and the beast proved to be the most intense one. At one point in the course of his clash, the Knight discovered himself in the choking grasp of the monster’s huge tail. At this point, Lady Una shouted to the Knight to prove his courage. She urged him to have faith in himself and Jesus Christ and to battle valiantly. Motivated by the lady’s words, the Knight attacked with strengthened power and bravery. He was able to rescue himself from the hold of the monster’s tail. He then clasped the monster’s throat with such restraint that she threw out a lot of filth from her mouth. Black poison and big lumps of flesh and raw meat came out from her gut. The beast had many young ones that had all sought safety inside her mouth when the Knight had entered the cave and these little offsprings had now emerged from the monster’s mouth. Finally, the Knight succeeded in splitting off the monster’s head and killing her. Her offspring then began to drink the blood which was oozing from her with it, and their bellies burst open which resulted in their death. This was the prime venture of the Red Cross Knight and Lady Una felicitated him on his achievement. 

Behind these simple facts, there are spiritual and ethical interpretations that combine and merge in each other. The Redcross Knight stands for Holiness. Lady Una stands for Truth and her parents symbolize Humanity. The foul Dragon is a symbol of the Devil or Satan. The purpose of holiness is to champion the belief of motivation of honesty and retrieve the virtue of the human race, held in bondage by the powerful force of darkness. To conclude we can say that Spenser has impersonated The Redcrosse Knight’s clash with the Monster Error with exceptional talent. He describes the blunders and risks that plagued humanity in the world and explains how they may be overcome in the course of life and endures the popularity and universality of Spenser’s The Faerie Queene.

Anniversaries (as of 2019)

150th birth anniversary

•Mahatma Gandhi, the father of our nation is an inspiring person, who shaped world history. Gandhiji stands out among the great men of the world as a symbol of non violent resistance to political and social repression. Mohandas Karamchand Gandhi was born on October 2nd, 1869 in Gujarat. He became the leader of a movement that attracted millions in the struggle for freedom. He was strong advocate of non-violence. India got freedom on August 15th, 1947. Gandhiji was assassinated on January 30th, 1948.

100th birth anniversary

• The year 2019 marks the 100th birth anniversary of Dr. Vikram Sarabhai, the father of the Indian space programme. He was born on 12th August, 1919. Dr. Sarabhai has put India on the international map in the field of space research. In 1962, he became chairman of the Indian National committee for space research. The establishment of the Indian space research organisation, also known as ISRO, was one of his greatest achievements. Dr. Sarabhai died on 30th December 1971.

500th death anniversary

• Leonardo da Vinci was perhaps the most widely talented person ever to have lived. He was a consummate painter and sculptor, a great inventor, military engineer, scientist, botanist and mathematician! He lived during the Renaissance in Italy and while working in Milan as an artist, he began writing texts for his students and apprentices. His notebooks covered more than 1000 pages of observations and illustrations. They remained unpublished for more than a century and were printed only after his death. He was born on April 15th 1452 and died on May 2nd 1519.

150th anniversary

• The period table gives us information about element symbols and atomic weights. It brings order to information about the chemical elements and helps chemists to understand why elements react as they do. The milestone in the development of the periodic table was set by the Russian chemist Dmitri Mendeleev in 1869, who is acknowledged as the ‘father’ of periodic table though the title is also claimed by the German scientist Lothar Meyer. Today, the periodic table organizes the elements by order of increasing atomic number.

150th year of publication

• 2019 marks the 150th year of one of the greatest novels ever written – Leo Tolstoy’s ‘War and Peace’. This classic work from Russia was first published in the book form in 1869. Tolstoy took almost 7 years to finish this epic work and a Russian magazine named ‘Messenger’ serialised some portions of it during 1865-67. But the full novel came out as a book only in 1869. The story woven around Napoleon’s invasion of Russia covers a period of over 15 years. The unique literary style and the historical context make ‘War and Peace’ a monumental work.

125th year of publication

• Is there anyone who isn’t familiar with the famous character ‘Mowgli’? Hopefully none. The main character of the evergreen ‘Jungle Book’, a collection of stories written by Rudyard Kipling is a huge part of our childhood. ‘The Jungle Book’ was first published in 1894.

100th anniversary

• The Jallianwala Bagh massacre was a turning point in our freedom movement. The British troops under the command of Colonel Reginald Dyer, opened fire on unarmed Indians on 13th April 1919. This event took place in the heart of Amritsar. Hundreds were killed and thousands injured. This was followed by widespread protests across a grieving country. Many Indians became convienced that the British had to be paid back in their own coin that violence has to be met with violence. The 100th anniversary of that cruel incident fell last year.

300th year of publication

• Daniel Defoe’s ‘Robinson Crusoe’ has fascinated readers around the world for the last 300 years. Daniel Defoe was an English writer, famous for his novel Robinson Crusoe that was published in 1791. One reason for it’s popularity is that it us packed with excitement and adventure, with sailing ships, stormy seas and guns. Without doubt, Defoe’s ‘Robinson Crusoe’ established a realistic style of fiction and set the tone for modern novels.

Thank you for reading. Have a nice day!🌼