Author Archives

Shilpa Rana

THE BUYING DECISIONS

Buying and shopping is something, which if preferred my everyone, belonging to all age groups. The buying decisions of men and woman depend on their habit and lifestyle. Habits and lifestyle drive most decisions and it is important for companies to study these habits for understanding the buying decisions of […]

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HOW SHOPPING CAN MAKE YOU HAPPY ?

Many people find happiness, excitement and pleasure while doing their favorite activity. Some people find happiness while shopping. It might be clothing, books or dresses, hardware’s, machines etc. and the point is not what is being [purchased but the fact that shopping brings happiness and pleasure to them. Shopping can […]

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WHY MEN ARE BUYERS AND WOMEN ARE SHOPPERS ?

Men and women differ from each other in many aspects…. They have different perspectives, motives, actions, thinking and rationales etc. and like everything has certain exceptions, similarly women and men also have exceptions in them. Based on such differences and similarities, the companies try to appeal their customers for buying […]

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TRAVELLING…

In simple words, Travelling can be defined a transporting or moving from one place to another. Travelling can be an awesome source of education as if enhances the exposure of people to different places, different types of environment, surrounding and people etc. Travelling provides away by which people can share […]

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MENTAL HEALTH: THAT DRIVES YOUR WELL-BEING

“Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” –World Health Organization (WHO) DEFINING MENTAL HEALTH The World Health Organization (WHO) defines Mental Health as ” A state of well-being which an individual realizes his or her own abilities, […]

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UNDERSTANDING GOOD GOVERNANCE

“GOOD GOVERNANCE SHOULD BE LIKE AIR. IT’S EXISTENCE NEED NOT BE DISCUSSED BUT IT’S ABSENCE WOULD MAKE A HUGE DIFFERENCE” Nowadays the terms “Governance” and “Good Governance” are being used widely. Major reforms, actions, changes and even donations and institutional activities are basing all their rules and regulations which will […]

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WHAT MAKES 18 JULY A SIGNIFICANT DAY ?

18th July marks the birth of an iconic figure who vanquished South Africa’s apartheid system. The great personality who fought for human rights and was an international peacemaker. This person who played a very vital role in shaping the society and conserving the human rights was Nelson Rolihlahla Mandela.  “It […]

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E- EDUCATION: AN EDUCATIONAL REVOLUTION

E–education or e–learning is the delivery of education or training by electronic teaching methods like computers or laptops etc. E- Education means Schools on Web and it consolidates virtual classrooms, laboratories and integrates it with your other enterprise applications. These now supplement the face – 2 – face class room and commonly known as Blended Learning. It […]

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PATTACHITRA: AN INDEGENOUS FOLK AND TRIBAL ART OF ODISHA

Pattachitra or Patachitra is the ancient traditional and indigenous cloth based painting technique of Odisha and is highly known for its intricate details. The word Pattachitra is derived from Sanskrit words, “Patta” meaning canvas and “Chitra” meaning painting or picture. Thus, Pattachitra is painting which is done on canvas and […]

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URBAN ECOSYSTEM AND URBAN SUSTAINABILITY

URBAN ECOSYSTEM UNDERSTANDING URBAN ECOSYSTEM Urban Ecosystem is the ecological system which is located within an urban area or a city or town or any densely populated area. Urban Ecosystem is the amalgamation of the urban population, its built infrastructure along with its surrounding environment and the interactions between them. It can […]

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BRITISH INFLUENCE ON URBANIZATION IN INDIA

INTRODUCTION India shares a long history of urbanization, with Indus Valley Civilization dating back to 2350 BC as its first stepping stone towards urbanization. After this and post-independence period, with the emergence of Planning Commission, India witnessed the urbanization which it had never seen before. And this period marks the […]

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CITY RESILIENCE TO FIGHT COVID 19

The urbanization level of cities is increasing and with this the population and critical infrastructures in the city also increases, thereby increasing the exposure and vulnerability of cities to acute stresses and long terms shocks like cyclones, floods, pandemics etc. Currently the cities are battling with the greatest challenge to […]

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