Inspite of third wave warning lakhs of tourists have thronged Himachal Pradesh in less than a month.Videos emerging from Manali and Shimla show that social distancing norms put in place to contain the coronavirus pandemic have gone for a toss.Highways choked, hotels fully booked after the Himachal Pradesh government relaxed Covid-19 related restrictions.Hotel occupancy in major tourist spots, including Shimla, Manali and Dharamshala, is almost full and tourists have been heading to less popular tourist spots in a bid to find accommodation and in guest houses.
mob of tourist arrived in manali inspite of third wave warning
Even though the governments, health experts have been warning against large crowds, a sea of tourists was seen in Manali town in Kullu district as the Himachal Pradesh government eased COVID restrictions.the increase in the number of tourists has posed a challenge for the authorities who are struggling to ensure implementation of Covid protocols amid fears of an impending third wave of coronavirus infections.
#WATCH | Tourists throng Manali town in Kullu district as Himachal Pradesh government eases COVID restrictions pic.twitter.com/snIiwfcIo5
The prime reason is that the Himachal administration has withdrawn the mandatory need of a negative RTPCR report and e-Covid pass to enter the hill state.
Another reason, behind the rush of tourists, is the ongoing heatwave in North India.
while the third reason is that some people fear that lockdown-like restrictions may be imposed if the third wave of coronavirus strikes the nation. So many have decided to use this opportunity to visit some places
Twitterati reaction
Social media was abuzz with pictures of crowded Manali markets and tourist spots. While some were concerned over the violation of Covid protocols by the tourists, others shared memes and took taunt at the carelessness of the public.
Pics from #Manali, where beds are running out in hotels. If we go on like this, soon there will be another episode of "No beds in Hospital" will hit the reality soon!
I know it's hard not to go out and all, but people this pandemic is a real nightmare. Please be responsible 🤦🏻♀️ pic.twitter.com/174HoHG48F
— 𝐒𝐮𝐜𝐡𝐢𝐭𝐡𝐫𝐚 𝐒𝐞𝐞𝐭𝐡𝐚𝐫𝐚𝐦𝐚𝐧 (@suchisoundlover) July 4, 2021
Windows XP is a line of proprietary operating system which was developed by Microsoft and is meant to be used for general purpose computers , such as home computers and business desktops , notebook computers and various types of media centres . Windows XP succeeds Windows 2000 and Windows ME , and is the first consumer – oriented operating system produced by Microsoft to be built on the Windows NT kernel and architecture . The most popular operating systems versions are Windows XP Home Edition , which is primarily meant for home users , and Windows XP Professional , which boasts additional features , such as support for Windows Server domains and dual processors , and is meant for professionals and other experts . Windows XP Media Centre Edition has additional multimedia features . Windows XP has an edge over the earlier versions of Microsoft Windows because of enhanced efficiency and better stability .
Windows XP helps you access and manage your files on the pc using a Graphical _User Interface GUI . All Programs and files stored on the PC are represented as pictures that are called icons . These icons are stored on the desktop .
Components of Windows XP
The Windows XP user interface consists of various components and concepts that help make Windows XP user friendly and intuitive . Some of the important components are :-
“Oh no it’s a girl child” started because of practices like dowry. When parents find out that they have to pay a huge fee in return for their daughter, no one would be happy at the birth of a girl child. We also have the society showing pity to parents of the girl child and saying things like:
“Oh you have a daughter in your family, you must have to pay a lot.”
“Thank God I am blessed with sons; money shall come my way”
Practices like dowry are what made female foeticide come to life. They check the gender of the child and undergo an abortion if it is a girl child.
Did you know that 20 women die every day due to the harassment of dowry?
You may think that practices like dowry only exists in the rural areas, but it also exists in the metropolitan cities. Well-educated families with both the men and the women working also believe in paying dowry.
Let’s talk about the concept of modern-day dowry. People no longer ask for dowry directly. They just expect “gifts.” These “gifts” make the bride’s side of the family go broke. The bride’s family spends so much money on the “gifts” and the marriage that a lot of the time they have to take a loan.
Do you think it is fair that the earnings and savings of parents are going to the groom’s family? I am sure a lot of us have heard sentences like “we need to save gold for the girl’s marriage”. Sentences like these are so normalised because the girl’s family has no option but to save money because the groom’s family needs “gifts”.
Tell me one reason why they deserve all the earnings of the girl’s family?
In old times the practice of dowry started because girls would not earn. So, parents would give the groom’s family dowry in return for taking care of their daughter’s expenses and living. But, even if the wives did not have a job they would still cook, clean, do the chores and support the groom’s family.
Now in modern society, when women do earn on their own what are we still giving the dowry for?
We as a society need to stop the practice of dowry because:
It financially drains the bride’s family: these so-called “gifts” which come as cars, gold, furniture, properties, money costs a lot and financially drains the family.
It makes the men more superior: if we pay the groom so much just because he is a man, the society is going to keep celebrating the birth of a boy child and look down upon the birth of the female child because it will cost them a lot.
It stops the women from growing: so many women are not able to study because the parents cannot afford dowry and education. Girls often sacrifice their dreams because their parents want to pay money to an unknown family.
Now, here me out. If all the bride’s family stop paying dowry or gifts to the groom’s family what will happen?
The girl won’t get married. Right?
Well, there are many countries where they don’t have to pay dowry to get married.
Shocking isn’t it?
Secondly, we all have to stop our so-called obsession with marriages. When a girl child is born why is marriage the only destination. The woman should be first encouraged to be independent on her own, have her own house, be successful without a man.
So can we all as a society stop these useless practices where we pay the groom’s family for no reason? Instead, can we start fulfilling the dreams of our daughters? The practice of dowry will only stop if all of us come together and say no to it.
The virus struck India at a time when the country was experiencing its worst economic development in over a decade. The weakening economy had adversely harmed rural areas, which house the bulk of the country’s citizens.
Even in the lack of official data, one might detect an increase in rural poverty. High unemployment, consumption expenditure was continually decreasing, and public development investment was stagnating. These three variables, taken combined, determine an economy’s health.
For more than a year, rural Indians — mainly an informal workforce and impoverished by any recognised measure — have been living with sporadic work. Anecdotal reports of risky survival are coming in. People are cutting back on food purchases; many have ceased eating staples such as lentils as food prices have risen.
The Mahatma Gandhi National Rural Employment Guarantee Scheme is no longer sufficient to hold employment expectations. Most people are depleting their small savings. Mostly with the pandemic’s second wave wreaking havoc, it’s a desperate scenario. One may say that the economy for the poorest and the moderately well-off has come to an end.
A pre-Covid economic downturn, coupled with the pandemic’s economic shock, is believed to have reversed any poverty-reduction advances, resulting in a significant increase in poverty.
Using World Bank statistics, Pew Research Center projected that the number of poor in India (those with an earnings of $2 a day or below in purchasing power parity) has increased to 134 million from 60 million within only a year as a result of the pandemic-induced recession. It means that, after 45 years, India has once again become a “country of widespread poverty.”
Since 2011, India has not counted the impoverished. However, the United Nations projected that 364 million people were impoverished in the nation in 2019, accounting for 28% of the population. This does not include the projected new impoverished as a result of the outbreak. According to estimates, millions of people in major cities have also fallen below the poverty line. According to the Pew Center, the middle class has decreased by one-third. Despite population and geographical divisions, millions of Indians have gotten worse, remained poor, or are on the verge of becoming impoverished.
For a huge population like India, where millions of lives are at stake, the need to create a system that maps the areas and homes that are in desperate need for some help from the government. Public services are seen as the most realistic means of lifting the most vulnerable people from poverty.
To bring about change in anti-poverty initiatives, the government should use scientific methods and analyses. Moreover, there is a need for a long-term plan to combat poverty, which may be accomplished by enabling the most disadvantaged section of society self-sufficient by providing them with some type of skill set.
Local authorities can play a significant role in this issue because they are more familiar with the underlying causes of the crises. Strengthening them via technical and technological support as well as an enhanced monitoring system will help to reduce poverty at the grass roots. It is critical to provide food assistance and enough cash to such families in order to keep them from falling further into impoverishment.
When compared to the time it was at its peak, the number of Covid 19 cases has decreased, but many individuals have been trapped in a vicious circle of exacerbating the situation, economic decline, and unemployment. There is still some hope that along with long-term solutions, we can not only overcome the crisis, but also use it to raise people out of poverty, which is feasible for a nation that has decreased poverty at the highest pace in history.
Keynesian Economics is a macroeconomic theory that came into existence after the fall of Classical Economics. It was given by John Maynard Keynes in order to understand the Great Depression of the 1930s. His theory focussed on aggregate demand and aggregate supply. This theory was the refutation to the classical economics. Keynes theory of employment was based on the principle of effective demand. According to this, the level of employment in a capitalist economy depends on the effective demand. Unemployment is the result of deficiency of effective demand. Keynes used the term aggregate demand price and aggregate supply price to explain effective demand. Aggregate demand price refers to the amount of money which entrepreneurs expect to get by selling the output. It is basically the expected revenue from the sale of outputs at a certain level of employment. Aggregate supply price on the other hand refers to the proceeds necessary for the sale of output at a particular level of employment. Basically each level of employment is related to a particular aggregate supply price. The determination of effective demand is done by using aggregate demand price and aggregate supply price. The level of employment is determined when aggregate demand price is equal to the aggregate supply price. This level of employment is also the point of effective demand and here entrepreneurs earn normal profits.
Keynes also criticized the idea of excessive saving, unless it was for a specific purpose such as retirement or education. He saw it as dangerous for the economy because the more money sitting stagnant, the less money in the economy stimulating growth. Instead, he focussed more on investment and highlighted it’s role in determining the level of employment in the economy. According to him, aggregate demand function depends on the consumption function and investment function. A fall in any of these two functions result in unemployment. Thus it is the aggregate demand function which is the effective element in the principle of effective demand. Keynesian economics focuses on demand-side solutions to recessionary periods. The intervention of government in economic processes is an important part of it. Keynesian theorists argue that economies do not stabilize themselves very quickly and require active intervention that boosts short-term demand in the economy.
Keynes also reformulated the Quantity Theory of Money. He criticised the classical idea of money being neutral. According to him money is the link between the present and the future. The Keynesian theory emphasises that the price level is in fact a consequence of aggregate demand or expenditure relative to aggregate supply rather than of quantity of money.
The multiplier effect was developed by Keynes’s student Richar Kahn. According to Keynes’s theory of fiscal stimulus, an injection of government spending eventually leads to added business activity and even more spending. This theory proposes that spending boosts aggregate output and generates more income. The magnitude of the Keynesian multiplier is directly related to the marginal propensity to consume. Keynes and his followers believed individuals should save less and spend more, raising their marginal propensity to consume
After 2,000 years under thesea, three flat, misshapen pieces of bronze at the National Archaeological Museum in Athens are all shades of green, from emerald to forest. From a distance, they look like rocks with patches of mold. Get closer, though, and the sight is stunning. Crammed inside, obscured by corrosion, are traces of technology that appear utterly modern: gears with neat triangular teeth (just like the inside of a clock) and a ring divided into degrees (like the protractor you used in school). Nothing else like this has ever been discovered from antiquity. Nothing as sophisticated, or even close, appears again for more than a thousand years.
For decades after divers retrieved these scraps from the Antikythera wreck from 1900 to 1901, scholars were unable to make sense of them. X-ray imaging in the 1970s and 1990s revealed that the device must have replicated the motions of the heavens. Holding it in your hands, you could track the paths of the Sun, Moon and planets with impressive accuracy. One investigator dubbed it “an ancient Greek computer.” But the X-ray images were difficult to interpret, so mainstream historians ignored the artifact even as it was championed by fringe writers such as Erich von Däniken, who claimed it came from an alien spaceship. It wasn’t until 2006 that the Antikythera mechanism captured broader attention. That year, Mike Edmunds of Cardiff University in Wales and his team published CT scans of the fragments, revealing more details of the inner workings, as well as hidden inscriptions—and triggering a burst of scholarly research.
The Antikythera mechanism was similar in size to a mantel clock, and bits of wood found on the fragments suggest it was housed in a wooden case. Like a clock, the case would’ve had a large circular face with rotating hands. There was a knob or handle on the side, for winding the mechanism forward or backward. And as the knob turned, trains of interlocking gearwheels drove at least seven hands at various speeds. Instead of hours and minutes, the hands displayed celestial time: one hand for the Sun, one for the Moon and one for each of the five planets visible to the naked eye—Mercury, Venus, Mars, Jupiter and Saturn. A rotating black and silver ball showed the phase of the Moon. Inscriptions explained which stars rose and set on any particular date. There were also two dial systems on the back of the case, each with a pin that followed its own spiral groove, like the needle on a record player. One of these dials was a calendar. The other showed the timing of lunar and solar eclipses.
Experts have been working to decipher inscriptions hidden inside the mechanism, in particular to understand the mechanism’s missing pieces, some destroyed, some probably still at the bottom of the sea. Though the pointers on the front face don’t survive, Alexander Jones, a historian at the Institute for the Study of the Ancient World in New York, says an inscription reveals that they carried colored balls: fiery red for Mars, gold for the Sun.
Also missing are the parts that drove the planetary pointers, leading to debate about exactly how they moved. Because planets orbit the Sun, when viewed from Earth they appear to wander back and forth in the sky. The Greeks explained this motion with “epicycles”: small circles superimposed on a larger orbit. According to Michael Wright, a former curator at London’s Science Museum who has studied the mechanism longer than anyone, it modeled epicycles with trains of small gears riding around larger ones. Though some experts have dismissed this as beyond the Greeks’ abilities, Jones says he will publish evidence supporting the idea later this year.
Other inscriptions hint at where the mechanism was made. Paul Iversen, a classicist at Case Western Reserve University in Cleveland, reports that the calendar includes month names used in Corinth and its colonies in northwest Greece. A dial that displayed the timing of major athletic festivals, including the Olympics, lists Naa, a festival held in northwest Greece, and Halieia, held to the south on the island of Rhodes. Perhaps the mechanism hailed from Rhodes and was being shipped north. The ancient philosopher Posidonius had a workshop in Rhodes that could have been the source; according to Cicero, Posidonius made a similar model of the heavens in the first century B.C.
The tradition of making such mechanisms could be much older. Cicero wrote of a bronze device made by Archimedes in the third century B.C. And James Evans, a historian of astronomy at the University of Puget Sound in Tacoma, Washington, thinks that the eclipse cycle represented is Babylonian in origin and begins in 205 B.C. Maybe it was Hipparchus, an astronomer in Rhodes around that time, who worked out the math behind the device. He is known for having blended the arithmetic-based predictions of Babylonians with geometric theories favored by the Greeks.
Regardless, the Antikythera mechanism proves that the ancient Greeks used complex arrangements of precisely cut wheels to represent the latest in scientific understanding. It’s also a window into how the Greeks saw their universe. They came to believe that nature worked according to predefined rules, like a machine—an approach that forms the basis of our modern scientific views. Edmunds argues that this “mechanical philosophy” must have developed as a two-way process. The ancient mechanics who captured the cosmos in bronze weren’t just modeling astronomical theories but were also inspiring them.
There are many circumstances of children around the world who experience a lack of education, resulting in them having a below average level of knowledge. Lack of education is a significant barrier for underprivileged children around the world.
Today, education remains an inaccessible right for millions of children around the world. More than 72 million children of primary education age are not in school and 759 million adults are illiterate and do not have the awareness necessary to improve both their living conditions and those of their children.
What Is Lack of Education?
A lack of education can be described by a state where people have lower than average common knowledge and basic skills to support them in their daily life.
This includes the ability to read, write, spell, speak, and do simple math.
What Causes Lack of Education?
A lack of education is a significant concern due to lack of funding for education, having untrained teachers, limited or no classroom space, limited resources (e.g., paper, pencil, etc.), living far away from school, and living in countries of conflict.
This concern is a leading issue in underdeveloped countries as an education system is highly dependent on region’s economic status.
People Who Are Less Likely To Receive Education
Females
Girls are commonly left uneducated because many countries believe there is more value in educating boys in comparison to girls.
Additionally, girls are forced to marry as early as eighteen years old which prevent them for continuing their education.
Children With Disabilities
Children with disabilities most regularly do not regularly receive education because teachers do not receive adequate training to work with these kids.
In addition, these children face a lot of discrimination in terms of accessibility to a safe learning environment, as well as communication with their surroundings.
Outcomes From a Lack of Education
Lack of education can prevent a person from having a sound voice in society, as they face communication barriers and are looked down upon
Not having enough education is a leading cause of unemployment, as many industries require well informed and educated individuals to step into an employment position
Being uneducated puts people at a higher risk of falling into the poverty trap, which is defined by being unable to escape poverty due to a lack of resources. This is because education provides people with the means to make a sustainable living; however, without it, the chances of having a sufficient income is low
Lacking education promotes exploitation, as many people without a proper education take on unsafe positions. Some of these positions include becoming a prostitute, sweatshop laborer, and can even result in child marriages.
Prevalence Rates
34.3 million girls around the world do not attend primary school.
97.4 million girls around the world do not attend secondary school.
In countries of conflict, girls are twice as likely to receive education in comparison to countries without conflict.
In developing countries, up to 95% of disabled children are not enrolled in school.
51% of the uneducated population comes from South Asia.
Excel is typically used to organize data and perform financial analysis. It is used across all business functions and at companies from small to large. The main uses of Excel include: Data entry.
Excel is a software program created by Microsoft that uses spreadsheets to organize numbers and data with formulas and functions. Excel analysis is ubiquitous around the world and used by businesses of all sizes to perform financial analysis.
The main uses of Excel include:
1 Data entry 2 Data management 3 Accounting 4 Financial analysis 5 Charting and graphing 6 Programming 7 Time management 8 Task management 9 Financial modeling 10 Customer relationship management (CRM) ** Almost anything that needs to be organized!
Excel is used extensively in finance and accounting functions. In fact, many organizations run their entire budgeting, forecasting, and accounting functions entirely out of Excel spreadsheets.
While Excel is defined as a “data” management tool, the data that is most commonly managed is financial. At CFI, we would define Excel as the ultimate financial software. While there are other pieces of financial software that are tailored toward performing specific tasks, the strongest point about Excel is its robustness and openness. Excel models are as powerful as the analyst wishes them to be.
Accountants, investment bankers, analysts, and people in all types of financial career paths rely on excel to perform their daily job functions.
And one should know how to use MS Excel. Its on of the most important skill in today’s corporate world.
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.” These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it’s digital marketing.
Inbound marketing versus digital marketing:-
Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.
Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.
Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.
The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
B2B versus B2C digital marketing:-
Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.
B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.
Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C.
Types of digital marketing:-
The 7 Types of Digital Marketing:-
INTRODUCTION:-
Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
In the past decade, digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. Two academic team members from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now.
A senior associate dean of business programs, Dr. Mark Hobson, said although digital marketing seems like a new world, in fact it is based in many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.
Dr. Jessica Rogers, associate dean of marketing programs, said the two disciplines serve to connect with distinct groups of consumers. “… Traditional media is a great way to reach a broad consumer base, whereas digital media has the ability to reach very specific audiences,” she said “A key point is that depending on the target audience, some channels are more effective than others.”
Types of Digital Marketing:-
Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each
1. Search Engine Optimization (SEO):-
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz’s “Beginners Guide to SEO,” SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $59,000, according to Salary.com.
So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today, from Moz’s Beginners Guide to SEO:
Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.
Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.
2. Pay-per-Click (PPC):-
Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.
Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps.
One of the other things that differentiates pay-per-click from SEO is that you only pay for the results. In a typical PPC model like a Google AdWords campaign, you will pay only when someone clicks on your ad and lands on your website. You can spend just about any amount of money on pay-per-click advertising. Some companies may see results from investing just a few hundred dollars, but plenty of large companies spend tens of thousands a month on pay-per-click.
How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. High competition keywords (i.e. keywords that many people are searching for and that many sites are trying to be found for) will be more expensive and lower competition terms will likely cost less.
When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the world, or only within a specific geographic area. If you are marketing a brick-and-mortar business, this ability to tailor by location helps you not waste ad dollars serving ads to users who don’t live anywhere near your business, according to Google.
3. Social Media Marketing:-
This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.
To be effective, efforts must be coordinated and consistent rather than an afterthought. To help keep posts consistent, there are many online tools available to automate and schedule social media posts, although marketers only should use automation as a tool, not a “set it and forget it” solution. Users will figure it out quickly if there is no real person behind the posts.
Social media marketers should not be in a silo separate from other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.
A crucial part of social media marketing is analytics: Social media marketers must also be savvy at analyzing the performance of their posts, and creating strategies based on that data. Another reason for marketers to be consistently measuring and tracking their campaigns is that this data allows marketers to demonstrate to business leadership that their efforts are driving users to engage with the brand and eventually converting users into customers, therefore providing value to the company, according to Forbes contributor Jayson DeMers.
In other words, social media marketing is a lot more complicated than managing your personal Facebook or Twitter profile. It requires a blend of creative thinking and objective, data-driven strategy, and may be a great fit for professionals who enjoy blending these two disciplines. A social media analyst with a bachelor’s degree can earn about $63,841, according to Salary.com.
4. Content Marketing:-
Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.
Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate SEO search terms into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers: what are they looking for when they land on your site? What kinds of content make them stay on the site longer and keep looking around? What kinds make them lose interest and navigate away?
Unlike a method such as PPC, content marketing is a long-term strategy. Over time, marketers build up a library of content (text, video, podcasts etc.) that will continue to bring users to the site via search engines, according to Marketo, a marketing automation company. This content library also helps promote knowledge of your brand and increases your profile as a resource for information. And, if users are visiting your site for information, ideally they will remember you as an authority when it’s time to make a purchase.
Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills.
5. Email Marketing:-
Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association.
Email marketing software can offer many different analytical measures, but two that marketers are always striving to improve are the open rate –the percentage of recipients who opened the email – and the click through rate – the number of recipients who opened the email and clicked on a link in the email. According to leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened. These include:
Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of the offer available, can increase the number of people clicking through to your website.
Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click through rates. (A sample subject line: “Katie, a special offer just for you.”)
Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.
6. Mobile Marketing:-
This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.
ccording to a recent TechCrunch article, consumers in the United States now spend five hours a day on their phones. This represents a 20% increase from the fourth quarter of 2015. Users are also spending much more of their time in apps rather than on mobile browsers. In 2017, users are spending much more time with apps than watching television. 15% of that app time is spent with entertainment apps like Netflix and Hulu, 19% of it is spent on Facebook’s mobile app, 12% on other social and messaging apps, and 11% in gaming apps, according to the TechCrunch article.
Retail Dive reports that 45% of all shopping always or frequently involves a mobile device in some way, whether it’s used to do research, compare prices or make a purchase. For a majority of Millennials (defined the Pew Research Center as people born between 1981 and 1997), that number is 57%.
Marketers know that you need to take your message to where you customers are, and in 2019 it is very clear: your potential customers are on their phones.
7. Digital Marketing Skills:-
Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment, Hobson said. Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally, Rogers said. “(Marketers) strategically approach the brand’s channels to maximize investments, drive traffic and conversions, as well as manage integrated digital content,” she said.
The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software.
Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same.
Today, many employers are requiring experience in Google Analytics, Google and Facebook Ads, HubSpot and Hootsuite, according to Rogers. In a master’s in digital marketing program, you’ll learn the foundations of tools such as these, exploring and applying them through coursework. They are also looking for candidates who are proficient in Adobe Creative Suites and have a working knowledge of SEO and keyword research.
However, some important pieces of the marketing puzzle have not changed since the days when companies primarily advertised in print, radio and TV. All marketers need strong communication skills and a strong basis in marketing principles.
Employers include these soft skills with the technology-related proficiencies in job posting requirements, according to Rogers.
“A basic tenant of marketing is communicating a marketing message to a target audience,” she said. “… Not only must we communicate with our teammates, but we must be able to communicate to customers, executives and more. These folks are our target audience and without strong communication skills, messages will not be received in the way in which we intended.”
Since digital marketing is a rapidly changing space and it is imperative for companies to stay up to date on new and emerging strategies, Hobson said. There are many ways that companies do this, some of which are the responsibility of digital marketers and some of which is done by other departments.
“Staying ahead of the competition has never been more important,” Rogers said. “The landscape for businesses is changing so rapidly, that is has become a key strategy to include looking to the competition to help inform your own digital strategy.”
World population day is celebrated on 11th July every year.this day was initiated to spread awareness about issues related to population growth. This day was established by the governing council of United Nations development programme in 1989. This day was inspired by the population growth in 11th July in 1987 as the population became 5 billion . This day is used to spread awareness regarding population growth, poverty, unemployment ,health issues and discrimination.The day was suggested by Dr. K.C.Zachariah in which population reaches Five Billion when he worked as Sr Demographer at World Bank .As population has become more than 7 billion now .
This population growth has causing a lot health issues as there are not enough facilities for everyone . Hospital are not available and because of which people are having health issues which is having an impact on the economy of the country and the whole world. People are making babies without any family planning which leads to a lot of issues. They are not able to Fulfill all the needs of a their kids and they grow up to be illiterate. We should understand how important family planning is . We should only produce Bab es if we can provide them with all the facilities. People in rural areas give birth till they get a boy which is causing discrimination between boys and girls . Such girls are not given proper education and are been married off at early age . Thus population growth is also causing lack of employment which directly leads to poverty . Which affects the economy and the s not good for the country in any way .
This population growth leads to global warming and pollution which is causing lack in natural resources . Fossil fuels are decreasing day by day and cannot be renewed further .People should realise how dangerous this growth is for all humans and mother earth . It is our duty to control population growth and help nature and maintain the balance . We should use condoms to control population growth and have family planning which we can afford to give to the child
Do you know for how long a light bulb can last? 1000 hours, 1500 hours, 3000 hours? What if I say there is an light bulb lasted for more than 120 year and still counting, you will definitely say are you kidding me?, mine doesn’t last for more than 1000 hours. Or you may ask which machine has manufactured it? But what if I say it is hand made. Read on full article to know why life span of light bulbs are made to decrease by some giant light bulb manufacturers…
In Livermore Fire station 6 there is a light bulb active from more than 120 years hand made. The light doesn’t have a switch but it has battery back an a power generator. The bulb is never switched off as by cooling and heating up again there act stress on filament which decreases the life span of bulb.
When everyone is trying to make a filament they failed the filament burned with contactof oxygen, so in 1840s WarrenDe La Rue told to put the filament in vacuum so if there is no contact of oxygen and no burn. In 1879 Thomas Edison invented a perfect light bulb by making filament of carbon, from then onwards everyone tried different filament to increase the life span and then come up with tungsten. And in 1920s the life of bulbs were at peak lasting from 2000 hours to 2500 hours normally.
But at these time the sales were at least for the bulb manufacturers for example OSRAM sold 63 million bulbs in 1923, and in 1924 only 28 million. So the giant manufacturers of that come with a meeting. In 1924 at Geneva, Switzerland before christmas the giants Philips, International General Electric, Tokyo Electric, OSRAM from Germany, UK Associated Electric(AEI) formed a cartel named Phoebus Cartel after the name of Greek God of light.
They agreed to decrease the life of bulbs to 1000 hours, the same way engineer discovered to increase, they told their engineers to decrease the life of bulbs. But, due to lack of trust they agreed to send bulbs from every factory to a lab for test. If the bulb lasts for 1000 hours is fine, but if it lasts more than 3000 hours then there is a fine of 200 Swiss Francs for every 1000 bulbs sold.
There again one question of will every manufacturer will follow or not? So they divided the area of sales. They were successful in there plan. The life of light bulbs decreased and there increased tremendously. They sold with same price to increase the profit.
-Sales– life of bubs
The cartel was made to last till 1955 but it ended in 1930s. However there were allegations on cartel, but they said that cartel in established for improvements in the bulb. The screw thread in bulbs are introduced by them.
The light bulb of Livermore is made before the formation of cartel that’s why it is there.
These is not the end of this case as there is still this type of work is going on.
In 2003 the video of Casey Neistat was gone viral as he tried to protest against apple. Apple launched IPod having non removable memory which lasts only for 18 months, and after that you have to give 250$ to refurbish it. So there was a case in court against this which Apple settled outside court.
It would be hard to call Leonardo Da Vinci anything other than a man ahead of his time. Between 1452 and 1519, Leonardo did just about everything. He is most famous today for his skills as a painter, where he painted some small works- like the Mona Lisa and The Last Supper. His sketches of man were the most anatomically correct to date (The Vitruvian Man). He was also a famed sculptor, musician, architect, anatomist, geologist, cartographer, botanist, writer mathematician, engineer and inventor. He conceptualized things far beyond his time, including concentrated solar power, a calculator, the double hull for ships, a tank and, most interesting to those of us in the aviation industry, a helicopter.
Over 420 years before the first helicopter was built, Leonardo Da Vinci sketched out what he called the Aerial Screw. This aerial screw was a man powered helicopter that required four men to spin cranks fast enough to generate enough lift to get off the ground.
Now, fast forward to 1980, 461 years after Leonardo passed away. The American Helicopter Society sought to finally see the first human powered helicopter take flight. To win the prize money, which started at $10,000, the helicopter needed to reach at least 3 meters in the air (9.8 feet) for 60 seconds while being stable enough to have the center of the helicopter stay within a 10 x 10 meter box (32.8 x 32.8 feet). It would take 9 years from then before the first human powered helicopter even got off the ground when students at Cal Poly San Luis Obispo got their human powered helicopter 8 inches off the ground for all of 7.1 seconds. In the next 20 years, not much progress would be made so the Sikorsky Aircraft Corporation pledged additional prize money to try to see if that would inspire more innovation.
Sure enough, it did. Two teams, one from the University of Maryland and the other AeroVelo, were locked in a tight race to win. The university of Maryland got their man powered helicopter to fly for 65 seconds but it only reached 8 ft (about 1.8 feet short of where they needed to be) in August of 2012.
Finally, this July in Toronto, Aerovelo took the $250,000 in prize money with this flight:
While we don’t expect to see these Atlas human-powered helicopter’s flying around a city near you soon, this was a remarkable achievement. Congratulations to the Aerovelo team! And, over 480 years later, Leonardo Da Vinci’s vision of a human powered helicopter came to fruition.
Organic manure usage in agriculture is becoming more and more famous day by day. Organic manure, as the name suggests are the natural nutrients from sources like Human and animal excreta, decomposing vegetable wastes and leftovers of agricultural practices. Plants extract the nutrients from the soil for their growth and organic manure helps in restoring that nutrients by undergoing decomposition easily and getting mixed with the soil perfectly. By restoring the nutrients, manure increases the fertility of the soil. Regular usage of organic manure maintains the level of soil organic matter.
sources of organic manure
Cattle wastes like cow dung and urine, slurry from biogas plant, Human wastes like sewage, sludge can be used in organic manure preparation.
Dry leaves, stubble, sugarcane trash, crop residue and some other agricultural wastes can be used.
oil cakes, vegetable processing wastes wheat straw and bran are agriculture industry byproducts and these are also sources of organic manure.
Slaughterhouse wastes like blood and bone meal are also can be the sources.
methods of preparing manure at your home
POT COMPOSTING CAN BE DONE: Pot composting can be done using wastes from kitchen. Take a container and add some pebbles and soil at the bottom. Take dry wastes like paper and dry leaves and add them. Collect all the wet wastes from kitchen. They may include food leftovers, fruit peels etc. Put them in the container after the dry waste. You can make 3-4 layers like this. Sprinkle water to keep them moist. Keep this arrangement away from rain. Keep on mixing the layer everyday. And keep it moist. After 30-45 days compost will be ready.
THE VERMICOMPOSTIING: Verm compost is the droppings of the earthworm after they consume the organic waste. Take container or you can make a separate large concrete tubs if you want to produce in large quantity. Put first layer of soil and pebble. On that add the organic wastes that are collected. Put handful of worms in the tub. Water is sprayed to them on daily basis to keep everything moist. Earthworms will produce the droppings which can be used as the manure.
USING BOKASHI METHOD: In this method, collect some kitchen waste in an airtight drum and add some Bokashi powder. Bokashi powder is inoculated with microbes which help in decomposition, made of bran based material. After 15 days fungus growth will be seen indicating fermentation has happened. Put this fermented waste in a trench and wait for 3 weeks. Black compost which can be used as manure will be ready.
benifits of using organic manure
Organic manure provides all the nutrients to the soil and maintains its fertility. They also improve soils physical properties like texture and structure and also improve aeration. organic manure increases the water holding capacity of the soil and helps in retaining rain water. Soil pH is also maintained. Organic manure usage increases the microbe population in the soil resulting in increased biological activity. Carbon nitrogen ratio will be well maintained.
Usage of organic manure is economically beneficial also. The production can be extended as a small scale business and it requires less investment. Hence it will be a very profitable business.
Classical economics relates to the school of thought of economics that originated in Britain during the late 18th and early 19th centuries. The classical economists believed in the existence of full employment in the economy. It is believed that ‘The Wealth of Nations’ by Adam Smith published in 1776 marked the beginning of classical economics. J.B. Say, Alfred Marshall, A.C. Pigou are some of the famous classical economists. This school of economics focused on the theory called the ‘invisible hand‘ being the highlight at the beginning stages of domestic and international supply and demand. They assumed the economy to be laissez faire capitalist. It was a closed economy with no foreign trade. Labour was a homogenous and wages were flexible. It assumed the economy to be in the long run.
The Classical school of thought is based on the Law of Markets given by J.B. Say. According to that law “supply creates it’s own demand“. Therefore there can never be the problem of overproduction or unemployment in the economy as whatever is produced is consumed. Unemployment may occur only in the short run and in the long run, economy tends towards full employment. The Classical economists also believed in wage price flexibility. This concept was given by A.C. Pigou. It was basically the formulation of Say’s Law in terms of labour market. According to this, whenever there is unemployment in the economy, a general cut in money wages will restore full employment condition. Unemployment is a consequence of the rigid wage structure. They also believed in the existence of equilibrium in the goods market. It is achieved when savings is equal to investment. This equality is usually brought by the mechanism of interest rate. Similarly, the money market is in equilibrium when the demand for money is equal to the supply of money. This concept was explained in the Quantity Theory of Money.
The Fall of Classical Economics:
During the time of The Great Depression i.e. 1929-1930’s, the classical theory failed to be applicable. It failed to solve the problem of depression that plagued for about 43 months. Keynes criticized the classical theory on several grounds. First and foremost was the classical assumption of full employment equilibrium. Keynes considered it as unrealistic and argued that the situation in the capitalist economy is underemployment and full employment is a special case. He refuted Say’s law of market and stated that it was demand that created supply. He was also against the idea of laissez faire. He believed that self adjustment was not possible in a capitalist system and this was responsible for the Great Depression. He advocated state intervention within the economy through monetary and fiscal measures. The wage price flexibility was also heavily criticised. In the modern world, where workers have trade unions, any cuts in wages will lead to strikes and industrial unrest. Keynes also stressed that equality between savings and investment was not brought by rate of interest but instead by the level of income and marginal efficiency of capital. Lastly, the long run analysis of Classical economy was refuted on the grounds of inapplicability. Since it operated in the long run, it is incapable of solving present day economic problems.
When tillage begins, other arts follow. The farmers, therefore, are the founders of human civilization.”
— Daniel Webster
Introduction
It all started thousand of years ago , when the human civilization came into existence . Agriculture was a key to survival . People were farming for there domestic purpose , not for the others .
As the civilization started to grow accustomed of agriculture , they grew food in surplus that enabled people to live in cities. Plants were independently cultivated in at least 11 regions of the world.
The development of agriculture enabled the human population to grow many times larger than could be sustained by hunting and gathering.
It was the beginning of different civilization in different parts of the World. From those civilizations , one of them was our’s The Indus Valley Civilization . Vedic literature provides some of the earliest written record of agriculture in India. Rigveda hymns , describes plowing, fallowing, irrigation, fruit and vegetable cultivation.
Some of the ancient and historical evidence suggests rice and cotton were cultivated in the Indus Valley.
Agriculture : In India and World today .
India ranks second worldwide in farm outputs. As per 2018, agriculture employed Indian work force and contributed 17–18% to country’s GDP.
In 2016, agriculture and allied sectors like animal husbandry, forestry and fisheries accounted for 15.4% of the GDP (gross domestic product) with about 41.49% of the workforce in 2020.India ranks first in the world with highest net cropped area followed by US and China.The total agriculture commodities export was US $ 3.50 billion in March – June 2020.
Agriculture is the primary source of livelihood for about 58% of India’s population. Share of agriculture and allied sectors in gross value added (GVA) of India at current prices stood at 17.8 % in FY20.
During 2019-20 crop year, food grain production reached a record of 296.65 million tonnes. In 2020-21, Government of India is targeting food grain production of 298 million tonnes.
India is among the 15 leading exporters of agricultural products in the world. Agricultural export from India reached US$ 38.54 billion in FY19 and US$ 35.09 billion in FY20.
Agriculture is an important industry in the United States. The agriculture industry, which includes both crops and livestock, is responsible for producing most of the world’s foods and fabrics. Agriculture impacts so many things that it’s hard to imagine a world without this important industry.
Schemes and Initiatives
Due to the high requirement of agriculture . It is important for the government to take initiatives and provide better infrastructure to the farmers. However , the required level of investment for the development of marketing, storage and cold storage infrastructure is estimated to be huge.
The Indian Council of Agricultural Research (ICAR), established in 1905, was responsible for the search leading to the “Indian Green Revolution” of the 1970s. The Union Minister of Agriculture is the president of the ICAR. The Indian Agricultural Statistics Research Institute develops new techniques for the design of agricultural experiments, analyses data in agriculture, and specialises in statistical techniques for animal and plant breeding.
Schemes by government for Indian agriculture :
Dairy Entrepreneurship Development Scheme.
Rainfed Area Development Programme (RADP)
Paramparagat Krishi Vikas Yojana (PKVY)
Pradhan Mantri Krishi Sinchai Yojana (PMKSY)
National Agriculture Market (e-NAM)
Pradhan Mantri Kisan Maandhan yojana.
Pradhan Mantri Fasal Bima Yojana (PMFBY)
Kisan Credit Card (KCC) scheme.
Pashu Kisan Credit Card Scheme.
PM-Kisan Scheme.
Conclusion
Agriculture sector is one of the prominent sector in India as well as all over the world . India is becoming self – sufficient in pulses and other crops .
Gone are the days , when India was unable to provide sufficient amount of food to the citizens . Gone are the days , when people used to think agriculture was not as important as other sectors . Gone are the days , when people used to think less of farmers . And gone are the days , when people were less educated about agriculture.
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