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This is a romantic novel by John Green which was published on January 10,2012. A love story which was crazily liked by the teens. A story of joy along with devastating loss. It will make you laugh and rejoice and with fill you with gratitude at the same time. Also it will forever change the way you hear the word “okay” and yeah you will cry reading the novel. If you are one of the millions of people who have read the masterpiece ,you know this already. And still if you haven’t read this already prepare yourself-once you start reading this you couldn’t stop yourself until you complete this book, or this film unaltered. okay? okay.
It’s September 2013 on a bright afternoon in Pittsburgh, a city in Pennsylvania, and Shailene Woodley, who plays 16 year old Hazel Grace Lancaster, stands in a simple blue dress the colors of cornflowers and adjusts cannula tubes in her nostrils. Hazel is a jeans-and-tee-shirt girl. No makeup, no fuss. She also has thyroid that has spread to her lungs, so is connected to a portable oxygen tank to breathe. Not too long ago she met a boy named Augustus “Gus” Waters played by Ansel Elgort in a cancer support group. Hazel is forced by her parents to attend a support group where she later falls in love with Augustus Waters. This novel has a beautiful beginning but an unexpected and sad ending where Augustus dies.
Along with an American film adaption which was released on June06,2014 this novel was also released on Hindi feature film adaptation of the film titled” Dil Bechara” which was released on July 24,2020.Both the novel and its American and Indian film adaption were met with strong critical and commercial success.
Memories are reminders of what you have lost. They remind you of a good time in a bad way. They are out there challenging you to face them, to remember them and to be devastated by them. They hurt you sometimes and sometimes they don’t. You can’t control them. Nobody can. They break your heart, they hurt you in a way nobody does and probably nobody can and you don’t even know it. They remind you of what you can’t have anymore. They make you suffer. They remind you of what happened. Or they silently accuse you of what you did to lose it all. They cover you in so much guilt that you can never get out of it. They hurt you in more ways than you can imagine. They attract you with the hope of remembering everything in a beautiful way. Instead they set you up for hurt, for betrayal, for lies. Lies you didn’t know were not true. And you fall into their trap, thinking there is still hope for something good.
They make you addicted to them in such a way that you can’t stay away from them ever. They bind you with such a strong rope of expectations that maybe someday you can have it all back, even if it is all in your head. For a long time or maybe forever, they haunt you, they never leave your back, never let you go off them. You are forever bound to them whether you know it or not, whether you like it or not. You always come looking back for them, for more good times, for happy moments, even if you suffer even more. They make you believe that maybe you can live with the idea of what could have happened.
Memories are the unforgettable demons living in our minds. They don’t go away. They eat you alive and let your mind rot. They are like the uninvited guest in your house. They live rent free in your mind and create chaos to remind you of everything. They clog your mind with the thoughts of the past and that hinders your thinking for the future. They don’t let you live in the moment, in the present. Memories force you to regret your bad deeds when all you want is to let them go. When you try to move on from something, memories come back rushing and fill your mind. Don’t let them overpower you. Don’t let them control your thoughts. Control yourself from walking straight into their trap hole. They will suck you right into the past and will hold on to you for eternity. You don’t hold onto memories instead the memories hold onto you. You want to let go but they have such a strong hold on you that you can’t find the strength to run away from them.
They will always and forever be with you no matter what. But this is not in a good way. They will never let you out of that hole you fell in. Sometimes they will not let you live in the present or think about your future, without having to deal with your past. Just don’t let them ruin you. Try to take control of yourself as much as you can.
Gender is one of the major sources of inequality in the world today. Girls are usually deprived of their rights and are likely to suffer from abuse and violence.
Discrimination based on gender gives rise to food insecurity, health risks, and exclusion from several opportunities. The United Nations (UN) estimates that 70% of the 1.3 billion people in poverty globally are women. According to World Food Program USA, more than 60% of the world’s hungry are women and girls, in nearly 2/3rd of countries, women are more likely than men to report food insecurity and one in three women with anemia are left untreated.
In a lot of countries women are not allowed to pursue higher education and they are married off early. In addition, domestic violence is a major problem in many countries including India. The women get beaten up by their husbands as men think they are superior to their wife and many women stay in abusive relationships and don’t speak up because of the fear of society.
Sometimes women face discrimation even at work, women who do actually work get paid less than their male counterparts and are disproportionately impacted by poverty. It is just unfair to pay someone less for the same work because of their sex. Therefore, we see how women empowerment is the need of the hour. We need women empowerment so that these women can speak up for their rights and never be a victim of injustice.
Women have suffered a lot at the hands of men. In earlier times, women were treated as non-existent and as if all the rights belonged to men. With the passage of time, women realised their power and began the revolution for women empowerment. Women’s empowerment can be defined as empowering the women to make their own choices, to instil a sense of self-worth and to influence social change for themselves and others.
Promoting women’s empowerment has emerged as a major global movement and has been continuously gaining momentum. While the western countries are still making progress, third world countries still fall behind in empowering the women. While there has been progress with the passage of time, even then women continue to face discrimination and exploitation in every part of the world.
Women can be empowered through government schemes as well as on an individual basis. The people of the society and government must both come together to make it happen. At the societal level, we should start respecting women and encourage them to take up jobs, higher education,etc. Women should get equal opportunity in every field, irrespective of their gender. Various programs or schemes must be made available for women so they can be learn skills to fend for themselves in case they face financial crisis.
Today, more than ever, women enjoy their rights. However, there are many women who are still fighting to come out of the cluthes of patriarchy and there is a long way to go.
Women’s empowerment can be defined to promoting women’s sense of self-worth, their ability to determine their own choices, and their right to influence social change for themselves and others.
‘There should be gender equality’ —a familiar line uttered repeatedly by many self-claimed modern era intellectuals .I think I will use the term that ‘men and women are complementary to each other’. Neither can survive without the other. Nature has created women and men in such a way that mankind will only survive if both genders coexist. Thus, the genders complement each other. I think this definition makes more sense .My argument is that gender equality means equal respect and equal remuneration in the same performance in their exclusive domain.
Not all girls are made of sugar
and spice and all things nice.
There are girls made of dark lace
and witchcraft and a little bit of vice.
There are daughters made claw-first
and story-mad, tiger roar and wolf-bad.
There are women made of terrible tempests
and savage storms and the untamed unwanted.
These are damsels made of flawless fearlessness
made of more bravery than knights have ever seen.
These are princesses made of valour and poison alike
and they are here to hold court as your queens.
-Nikita gill
Why should the men’s championship get more sponsorship than women’s, and why should the winner be paid more? Why is it that men cricketers get paid more, receive more appreciation and more respect than their women counterparts? Why is Sachin Tendulkar treated as the God of cricket but Mithali Raj simply a good Indian woman cricketer? Why do male hockey players get more money and respect than women players?
The bottom line is, and I repeat myself here, nature has made men and women differently. They compliment each other but can’t be equal physically and cannot compete with each other in every area. But gender equality can be achieved if we can extend the same respect, offer the same pay scale and the same status to champions of both genders in their domain. Personally, I respect Sachin Tendulkar and Mithali Raj equally. I do watch women cricket matches with the same enthusiasm as I watch men’s cricket. Are you ready to do that? If yes, then you are encouraging gender equality. Else, you are going down a darker path, with no respect and no equality.
Also, being called “beautiful” is nice, don’t get me wrong. But hearing the words, “You’re brilliant” means so much more. Because beauty won’t get me a college diploma. Curves won’t get me a secure job and a sufficient salary. Being pretty won’t get me respect.
Beauty doesn’t encompass the person you are. All women have natural beauty, but beauty can only take you so far. When I am most insecure, I don’t want confirmations of my physical appearance. I want confirmation that my work, mind and strength are recognized. We grow up thinking beauty and male validation was the ultimate goal. Now, as a young woman, my greatest goal is to be successful in my career. I strive for knowledge, not perfect hair. I want respect, not a skinny waist. Being educated and opinionated will get you so much farther than just a pretty face. “Screw beautiful. I’m brilliant. If you really want to appease me, compliment my brain.”
” I WOULD RATHER STRUGGLE EVERYDAY OF MY LIFE THAN TO EVER GIVE A MAN THE POWER TO SAY ‘ YOU WOULDN’T HAVE THAT IF IT WASN’T FOR ME’ “
Personal development is the life long process of developing on self to assess your goals and upskills to fulfill the potential. These skills are developed by the education and training.
“Look deep into nature, and then you
Will understand everything better”
The areas of personal development
Personal development is improving the best version of you each time. There are several areas of personal development, let us discuss about the 5 important topics of the personal development.
Mental
Social
Emotional
Physical
Spiritual
Mental
The healthier your brain, there is a personal development. Increase in skills by watching informational you tube videos, T.V shows, reading books, taking class will make your career growth and increase the productivity and makes you healthier.
Mental health plays an important role in the mental personal development. So, to keep your mental healthier keep your mind focused on the things which you like and which helps you to grow.
Social
Make yourself active with your surrounding engage yourself with the peoples. Communicating with people make you relax, helps you to share thoughts and makes you social.
Now a days being social is very easy there are many sites to share your opinions and thoughts that hit your brain and makes you intractive with peoples.
Emotional
We all living being’s in the earth have a different feeling to all such things that happens in our life, expressing the emotion means not sick, it is a healthier one, we want to share things to the close one may be a friend or a family member it all relax you and brings peace in you.
One should balance the things that makes his/her life peaceful. So, this plays an important role in personal development.
Physical
Personal development is not only developing the mental side but also the physical one. Doing exercise, yoga, working out in gym will help you in maintaining your physical personal development.
Its about doing it regularly will maintain a proper metabolism in you, practice a simple thing’s which you could do regularly will help you a lot in achieving it.
Spiritual
Being spiritual also play a role to develop your personal health. Here being spiritual means doing prayers, reading the holy scripts, mediating and all the things which brings peace in you.
Practice the things which makes you calm and connect yourself with the nature, because nature is the medicine to all the all problems.
How was Sehmat Khan alone able to influence the course of the Indo – Pakistan war of 1971? Is patriotism still in the hearts of people. The answer to this question is given in the book Calling Sehmat itself. Still people keep their country or watan on the first priority.
The book Calling Sehmat is written by Harinder Sikka. This book is not a history lesson but a lesson to learn in life. People still sacrifice their LIFE for the sake of the country and the safety of the country. It is a true story about a girl called Sehmat who was studying in Delhi and became an Indian spy who can be solely responsible to save India from losing the Indo – Pak war of 1971.
Sehmat was the only child born to Tej and Hidayat. She was born to a muslim father and hindu mother and hence she was very secular because she had seen two people practicing different religions and still living in peace under the same roof. The young Sehmat agrees to marries a officer of Pakistan army even if she loves someone else. She gathers information about Pakistan while living in her in laws house and maintaining a healthy married life. Sehmat eventually founds about the sinking of india’s pride that is INS Vikrant.
The story gives us the ray of hope that there are still people who stake their life for the country. It also showcasts the bravery of the Kashmiri people. I would like to give this book a rating of 9.5/10. I would recommend this book to all those who truly believe in patriotism. It is a mixture of thiller , suspense and mystery. The plot of the book is set in an amazing way
Protecting its citizens privacy in 21st century is a part of maintaining democratic character of a nation. Right to privacy is not exclusively mentioned in constitution of India but it is considered as a part of Article 21 which deals with right to life and personal liberty. It has been further interpreted by various cases and their judgements through the years.
Right to privacy is considered basic human right under Article 12 of Universal declaration of human rights act 1948 and India recognizes it through Article 14, Article 19 and Article 21 of Indian constitution which are Equality before law, Freedom of speech and expression and right to life and personal liberty respectively. On occasion India has taken note of importance of Right to privacy through judgements in wiretapping case, Aadhar case, Vineet Kumar case and alike.
Vineet Kumar case stated that tapping of phones should not be permitted unless it is case of public safety and emergency.
The recent case of new privacy policy by WhatsApp caused ruckus among citizens regarding protection of their privacy and immediate need of a legitimate way to deal with it. However, India recognized Right to privacy as fundamental right after Puttuswamy v/s Union of India case (2017) but it was under Article 21 itself. Under section 72A of IT act, breach of data privacy is punishable but it is only relevant in the case of corporate sector and to sensitive information.
India does not have a law dedicated to right to privacy yet. Although Personal data protection bill was put forward by justice Srikrishna committee.
PERONAL DATA AND PROTECTION BILL
Personal data and protection bill which was introduced in Lok Sabha in 2019 finally seems to be moving forward now that it has been through parliamentary scrutiny of a joint committee.
The bill restricts processing of personal data by Government, Companies inside and outside India which are dealing with personal data of Indians. The Bill labeled certain data such as financial data, biometric data, caste, religion and political beliefs as sensitive personal data.
A data fiduciary who is basically an entity or individual who owns the means to process these data is required to take certain accountability measures which includes implementing security safeguards such as data encryption and preventing misuse of data and instituting grievance redressal mechanisms to address complaints of individuals. They are also required to mechanize age verification and Parental consent if procession personal information of children. Therefore, Bill allows data fiduciary to process personal data if consent is provided by the individual. However, in circumstances where state requires data for providing benefits to individual, legal proceedings and respond to the medical emergency Personal data can be processed without consent.
The bill further proclaims that individual has certain rights including right to obtain confirmation from the fiduciary on whether their personal data has been processed, (ii) seek correction of inaccurate, incomplete, or out-of-date personal data, (iii) have personal data transferred to any other data fiduciary in certain circumstances, and (iv) restrict continuing disclosure of their personal data by a fiduciary, if it is no longer necessary or consent is withdrawn.
The Bill seeks to amend the Information Technology Act, 2000 to delete the provisions related to compensation payable by companies for failure to protect personal data. The introduction of personal data and protection bill was a step forward towards democratic data governance and it would further take us closer to constitutionally guaranteed Right to privacy.
When we are asleep in this world ,we are awake in another .
What is a dream.
Dreams are stories and images that our minds create while we sleep. They can be entertaining, fun, romantic, disturbing, frightening, and sometimes bizarre.
Phases of sleep.
Dreams feel real while we’re in them. It’s only when we wake up that we realize something was actually strange
There are five phases of sleep in a sleep cycle:
Stage 1: Light sleep, slow eye movement, and reduced muscle activity. This stage forms 4 to 5 percent of total sleep.
Stage 2: Eye movement stops and brain waves become slower, with occasional bursts of rapid waves called sleep spindles. This stage forms 45 to 55 percent of total sleep.
Stage 3: Extremely slow brain waves called delta waves begin to appear, interspersed with smaller, faster waves. This accounts for 4 to 6 percent of total sleep.
Stage 4: The brain produces delta waves almost exclusively. It is difficult to wake someone during stages 3 and 4, which together are called “deep sleep.” There is no eye movement or muscle activity. People awakened while in deep sleep do not adjust immediately and often feel disoriented for several minutes after waking up. This forms 12 to 15 percent of total sleep.
Stage 5: This stage is known as rapid eye movement (REM). Breathing becomes more rapid, irregular, and shallow, eyes jerk rapidly in various directions, and limb muscles become temporarily paralyzed. Heart rate increases, blood pressure rises, and males develop penile erections. When people awaken during REM sleep, they often describe bizarre and illogical tales. These are dreams. This stage accounts for 20 to 25 percent of total sleep time.
Someinteresting facts about dreams.
1. You Forget 90% of Your Dreams.
Within 5 minutes of waking half of your dream is forgotten. Within 10, 90% is gone.
2. Blind People also Dream
People who became blind after birth can see images in their dreams. People who are born blind do not see any visuals, but have dreams equally vivid involving their other senses of sound, smell, touch and emotion
3. In Our Dreams, We Only See Faces That We Already Know
Our mind is not inventing faces – in our dream, we see real faces of real people that we have seen during our life but may not know or remember. We have all seen hundreds of thousands of faces throughout our lives, so we have an endless supply of characters for our brain to utilize during our dreams.
4. Not Everybody Dreams in Color.
A full 12% of sighted people dream exclusively in black and white. The remaining number have full color dreams. Studies from 1915 through to the 1950s maintained that the majority of dreams were in black and white, but these results began to change in the 1960s. Today only 4.4% of the dreams of under-25 year-olds are in black and white. Recent research has suggested that those changing results may be linked to the switch from black-and-white film and TV to color media.
5. Emotions
The most common emotion experienced in dreams is anxiety Negative emotions are more common than positive ones.
even though we have stressful days with alot of failures, but at night in our dreams we can live a life filled with happiness , we also can do things we want to do and can be the way we want us to be …..
Reddit app is one of the social sharing websites and most popular website on the internet. Reddit is an American social news website. Reddit .com is like reading the daily newspaper except that Reddit is “timely”, “interactive”, “personalized”, “pparticipatory”, and absorbing at the time basically, it is a good app to use. Reddit app is a user-friendly app. The way it works is that the people submit links to Reddit (blog post or image or video )and the people vote those links up or down.
It’s a simple idea but it makes Reddit into a list of the best stuff that people are reading or watching on the internet right now.
2.NETFLIX
Netflix, the world’s biggest TV streaming service. Netflix is a paid streaming service that allows you to watch TV shows & movies on demand when you want them on your preferred device as long as you have an internet connection. The service is aimed at card cutter, people who are more interested in watching TV shows and movies online rather than on television.
“As a part of its launch strategy, Netflix is giving the first month of access free to users in India. Netflix offering there different kinds of subscription plans. Those who subscribe to the cutters basic plan can use their Netflix account on only one device at a time. Under standard plan can be used on two devices simultaneously.
3.PINTEREST
Pinterest is a social network allows user to share some frameworks, designed photos. Pinterest is a website that helps you find and organize pictures, ideas, and other interesting things through a series of user-created categories of boards and a series of bookmarks that they call pins. The Pinterest pin can include photos. Pinterest is free to use and versatile .Pinterest is easy to use and it is 100% free.
4.CLUBHOUSE
The clubhouse is an audio-based social platform where you have to just listen to people or just have to contribute via audio there is no such thing as photos, there is no such thing as video and that basically on this app.“Clubhouse invite-only that’s the biggest hurdle of getting into this app.
5.SPOTIFY
Spotify is a audio stream service provider which include digital music and podcast. It parent organisation is SPOTIFY TECHNOLOGY.S.A. The Spotify stream that allows you to download music and create your own playlist according to the kind of music you like there. Spotify premium include ad-free music, download offline music, and unlimited skips. Spotify offering more premium subscription plans.
What did this POSH Act refer to ? So it commonly referred to, an Indian law enactment with the objective of making workplaces safer for women by preventing, prohibiting and redressing acts of sexual harassment against them in the workplace.
Why this act was needed ?The need for such legislation was observed first time by the Supreme Court, in Vishaka v State of Rajasthan. Sexual harassment at a workplace is considered violation of women’s right to equality( article 14 and 15) , life ( article 21) and liberty ( article 19(1)g) . It creates an insecure and hostile work environment, which discourage women’s participation in work, thereby adversely affecting their social and economic empowerment and the goal of inclusive growth. So there was much need for legislation against this sexual harassment at working place.
What is the objective behind POSH 2013 ? The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act 2013 (“the Act”) was enacted with the objective to provide protection against sexual harassment of women at workplace and for the prevention and redressal of complaints of sexual harassment and for matter connected therewith or incidental thereto , that was mentioned under section 2(o) of the act .
What is sexual harrassment? Section 2(n) discribe a sexual harassment as unwelcome acts or behavior (whether directly or by implication) namely, physical contact and advances, a demand or request for sexual favors, making sexually colored remarks, showing pornography, any other unwelcome physical, verbal or non-verbal conduct of sexual nature .
Can a touch to women amount to sexual harrament ?
a women can commit sexual harrassment on another women ?
So both the question were answered in Shanta Kumar vs CSIR , where Delhi high court held that “undoubtedly, physical contact or advances would constitute sexual harassment provided such physical contact is a part of the sexually determined behaviour. a physical contact which has no undertone of a sexual nature and is not occasioned by the gender of the complainant may not necessarily amount to sexual harassment.
What are the offensive circumstances in which sexual harassment is done ?
The Act also provides the circumstances under which an act may amount to sexual harassment under section 6(2) . These are:
(i) implied or explicit promise of preferential treatment in her employment; or
(ii) implied or explicit threat of detrimental treatment in her employment ; or
(iii) implied or explicit threat about her present or future employment status; or environment for her; or
(iv) interference with her work or creating an intimidating or offensive or hostile work
(v) humiliating treatment likely to affect her health or safety.
Where the problem would be redressed under POSH : so section 4 provides for setting up of Internal Complaints Committee at every office of the organisation or institution, having more than 10 employees, to hear and redress complaints pertaining to sexual harassment. Section 11 reads that , The committee has to complete the inquiry within a period of 90 days. As per section 12, The committee can give certain interim reliefs to the aggrieved woman during the pendency of the inquiry.
What if the complaint by said victim is Mala fide ? case of filing of false or malicious complaint or false evidence the committee may recommend to the employer or District Officer to take action in accordance with the provisions of service rules or where no such service rules exist, in such manner as prescribed in Rule 10 of the Rules
Is identity of a women victim disclose ? No according to section 16 of posh 2013 , There is a prohibition on publication of identity of the aggrieved woman, respondent, witnesses, contents of the complaint, inquiry proceedings or recommendations of the committee, except information regarding the justice secured to any victim of sexual harassment.
In last what would be the punishment for accused ? When the employer fails to constitute an Internal Committee or breaches provisions of this Act or any rules made thereunder, they shall be punishable with fine of fifty thousand rupees (INR 50,000).
They say the truth will set you free, but what they neglect to mention is what happens when the truth isn’t what you want to hear
growing up and discovering the independence brings with it the realization that this world is not all cotton candy and giggles. when people let go of their security blankets and also leave parents care, siblings love and childhood memories and our comfortable zones and stand on their two feet’s – being accountable, minimizing negative consequences and negative life’s everyday challenges on their own – the more people realize the true nature of how the society works and seeing what the reality looks like outside of televisions shows showing seemingly perfect but stages and scripted scenes, the mask that covers the peoples face, the brave fronts people puts up and the curated personas that don’t align with who people really are.
As light fades away fast; it gets significantly colder and the people that we find around us seems to have drifted away without our knowledge, disappearing quicker than sound have now hides behind the hill top. in front of us is the city filled with lights and the top of the rooftop can be seen the glittering landscapes, with cars zooming around, building illuminated, and the largest, clearest moon ever laid on rising like a marbles
sometimes even the worst dreams are better than reality
in the world that appears to indulge in negativity, I find we need to do our best to share the good. Too many to shows, blogs and newspapers spew pessimism, seemingly dedicated to tearing people down and picking them apart, piece by piece, until there’s nothing left. this horribly judgement trend has no point, save for spite and harm. You merely have to flick through magazines or scroll through the online entertainment sites to observe how peoples fashion, hair, bodies and even personalities are being dissected for commentary. Spend five minutes on twitter and you’ll see a constant stream of pointless, trolling every time you refresh your feed. Rarely does anyone have anything nice to say anymore. It’s a playground of sore shut-ins bitching and gossiping, where people drag others down for their own twisted entertainment.
The suns gleams through, seemingly brighter than before. Its going to be good one, I think as I pour the first of many cups of coffee. I have a reason to know that, but I sensed the goodness in the air. Let nonce of use be fooled into thinking we need to know what the future holds. Everyone’s been brainwashed into thinking they know or should know. we’ll be alright if we simply keep moving forward. At least, that’s what I keep telling myself. So next time someone asks about your Five-year plans, maybe shrug your shoulders and admit, “I don’t know- I am happy to see where life takes me”.
Our life was like a wildfire
It blazed and blazed and took down everything in its path
Advertisement has today become one of the most important aspects of all business and to imagine life without it is almost impossible. Advertising is all over all places, on TV and radio, in newspapers and magazines, on billboards and even plastered across the side of the buses. If an advertisement can really persuade us to buy a product, surely it can be just as effective in persuading us to think in a certain way. Advertising has a great influence on our daily lives whether we are aware or oblivious of it.
Consumer is someone who buys and makes use of a product. Therefore, consumer maintain the production cycle moving in addition to play a crucial position in the economic position of any country, as a result, any country will face crisis if consumers don’t have the effective call for items produced. Consumers call for special commodities is primarily based totally on their taste and choice for them. Consciousness of good affects consumer purchase of that good. Other elements that have an effect on one’s taste and choice for a good are psychological and environmental. Taste and choice for a product change overtime. Thus, advertisements play a role in influencing taste and choice of consumers choice.
Consumer behavior includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it and how they dispose of it. In other words, consumer behavior is a behavior of individuals in regard to acquiring, using, and disposing of products, services, ideas or experiences.
Advertising has big stimulating impact on shopping behavior of the consumers. Mostly, marketing and marketing is greater powerful on merchandise which have intrinsic features. Qualities aren’t acknowledged on the time of buy and it takes one to find out the features upon the use of the product. And, whilst there may be a full-size danger of differentiating a product, it pleasant fits to put it on the market on that product.
Types Of Consumer Buying Behavior
There are four types of consumers buying behaviour namely, dissonance reducing, habitual, variety seeking and complex buying behaviour.
Dissonance reducing behaviour occurs when the customer finds it difficult to differentiate among the brands. So, consumers may respond primarily to a relatively better price. After the purchase, consumer might experience post purchase dissonance. This is the consumer behaviour displayed mostly by uninformed consumers.
Habitual buying behaviour is a consumer purchase decision whereby the consumers level of involvement is low. So, consumers don’t search much information among the available brands, and they don’t find important differences among the brands and buy the product without a high level of involvement. If the consumer keeps buying the same brand repeatedly, it becomes their habit.
In case of variety seeking buying behaviour the level of consumer involvement is low, but consumer perceive significant differences among the brands. In variety seeking buying behaviour, consumers very often switch from one brand to another. This type of decision is common among consumers who want to stay ahead of the latest fashion trends.
Complex buying behavior can be defined when consumers are highly involved in making a purchase decision. It calls for a high level of involvement on the part of the consumer. In the case of high involvement, consumers distinguish salient differences among the competing brands. Consumers are involved in case of expensive and highly self-expressive products.
Uttarakhand Chief Minister Pushkar Singh Dhami has acknowledged the cultural significance of Kanwar Yatra but reiterated that his government’s priority remains saving lives amid the Covid-19 pandemic. The development comes hours after the Indian Medical Association or IMA wrote to Uttarakhand Chief Minister Pushkar Singh Dhami to disallow the Kanwar Yatra this year in light of the possible third wave of the pandemic.
Image: Tour my India
Every year, thousands of ‘Kanwariyas’ (devotees of Lord Shiva) from northern states travel on foot or by other means to collect water from River Ganga at Haridwar to offer at Shiva temples in their areas as part of the yatra. But due to ongoing pandemic situation, IMA has suggested for cancellation of the yatra as this may act as super spreaders.
Recently P M Narendra Modi has called out maskless tourists and those who are violating the norms by going to crowded markets that could be the invitation to third wave of covid. We had recently faced a worst nightmare of second wave; still people are forgetting those painful lesson and continue to violate the norms.
Although, we all know covid never distinguishes between pilgrimage, tours and shopping etc. Earlier, this year Kumbh act as super spreader and we all familiar with the previous wave. Now, we even know the different variants. These are enough evidences to deny kanwar yatra for this year.
UP CM Yogi Adityanath has suggested to allow the yatra with a restricted number of kanwariyas . Religious events in India are always chaotic and it’s always difficult to manage the huge crowd during festivities. Even countries like Saudi Arabia allowed Hajj to only 60,000 pilgrimages including people who are only fully vaccinated and disallowing believers from abroad for a second straight year. This is a model every country should follow-either cancel these gatherings or proceed with only fully vaccinated ones.
Image : Shutter stock
Government must take appropriate action to discourage mass gatherings, irrespective of any reason behind these crowds. Season of festivals also approaching but we should not forget the learnt lessons from past. This celebration should depend on the pace of vaccination and how quickly the virus is spreading. Only disallowing mass gathering and proper vaccination is the only option.
Undoubtedly, reading books is the finest way towards personal growth and is considered to be one of the most intellectually beneficial activities. People who are in the habit of reading books are usually the ones who are considered to be among the most literate and learned class of society.
Different people have different tastes in reading. They prefer reading books that suit their personalities, ambitions, and likings. Some like to read about fiction, some about politics, some about business, some about romance, some about spirituality, and some like to dive deep into the historical past. Despite the diversity in the reading habits of people, many avid book readers love to read books on the subject of “self-help,” too.
The popularity of self-help books is not a vogue. There is a proper justifiable reason behind this popularity, which is that self-help books can and have transformed the lives, or at least some aspects of the lives, of millions of people around the globe.
There are several benefits of reading self-help books. The prime benefit of reading self-help books is that the experience that it provides puts the reader on a path to read, practice the strategies learned, and make improvements in their lives without asking for other’s help.
Self-help books charge you with positive energy. And not only you feel that energy within yourself, but you also carry and start spreading it all around. You create a positive atmosphere around yourself and charge up the environment wherever you go. And we all know that a more focused and energized worker is always more productive and is appreciated everywhere. In fact, several businesses provide their employees with complimentary self-help books or keep those books in public areas of the office, like the canteen or the lounge. And of course, they ain’t doing this in vain, they do have a point.
Moreover, Reading self-help books can also build a higher sense of confidence in a person – over time that in turn can help a person to get out of almost any challenging situation without seeking other’s help. Another important benefit of self-help books is that it strengthens the reader by developing a mentally tough attitude of relying on oneself. It instills the skill of addressing and untying the knots of day-to-day life.
In a nutshell, the limitless advantages of reading self-help books cannot all be summarized in a short article. However, reading and benefiting from self-help books is all about learning, applying, and taking continuous swift action. It is always encouraged to get used to the habit of reading, particularly self-help books, in order to experience the true transforming and life-enriching benefits of books. Hopefully, as a result of doing so, you too will be able to realize your dream by reaching your greatest and most fulfilling potential.
” The day I understood everything, was the day I stopped trying to figure everything out. The day I knew peace was the day I let everything go. ” This is a beautiful quote by C. Joybell C. Peace has different meaning for different people. Some consider peace as a way of detaching from the world, while some believe it to be the way to find themselves. I personally think peace is happiness.
Peace is the most satisfying feeling in the whole world. It is when you just don’t care anymore. When you stop thinking about anything over and over again. When you are not bothered by anything anymore. When you don’t care what other people think about you. When you stop having expectations about something or maybe from someone. When you aren’t expected to do anything. When you don’t have to fight anymore. When you are patient. When you just don’t trust anyone but yourself.
Peace is eternal. If you find it once truly, it will stay with you forever. If it’s really peace that has come your way, it will never go away. Peace is when you are standing in the open and cold wind blows through your hair. You don’t do anything or think about anything. Then you close your eyes and whatever you see first, any thing or anyone or any feeling, that is peace.
Peace is when all your regrets are forgotten. All the mistakes forgiven. All the problems solved. The self doubts cleared. The pressure gone. The hurt healed. The sadness removed. The bad deeds neglected. The guilt ignored. The desperation turned into patience. The anger calmed. The thoughts organized and the mind cleared. That is peace. You feel it, you sense it.
Peace is the most supreme feeling anyone can have. It is greater than happiness. Even greater than the hurt. It is endless while others are temporary. Most difficult to find but the most valuable, most eternal and satisfying emotion. It subsides the anger, it heals the most dreaded hurt and fills the heart with calmness. It’s the ultimate goal of someone’s life. To not care, to not be angry, to not be hurt by betrayal, to be happy and content, to feel nothing but peace, this is life.
Search for peace and when you find it, claim it yours and never let go. Peace makes the soul last forever and ever. The crave for peace is undeniable when you are on the verge of ending everything. When you just can’t tolerate anymore, you desire the sense of calmness, the inner peace. The want doesn’t subside easily. It never ends until you do find your precious peace. Peace makes you wholesome.
The power of peace and calm is unbeatable. The crazy hunger to find peace turns into anger and that anger flows out in the form of tears. The strongest, most desired and the most overwhelming feeling is peace. It consumes you from inside out. It grabs your fear of being lost, throws it away and puts you back on the track of your life. When you have it, you will know the true meaning of peace.
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