Category: Business

Consumer Rights and Responsibilities

Consumer Rights:

  1. Right to safety:- Means the right to be protected from the marketing of goods and services that endanger life and property. The items and services acquired should not only suit their current requirements, but also their long-term interests. Consumers should insist on the quality of the items as well as the guarantee of the products and services before making a purchase. They should rather choose quality-marked items such as ISI, AGMARK, and so on.
  2. Right to choose:- Means the right to be guaranteed, whenever feasible, of access to a diverse range of products and services at a reasonable price. In the case of monopolies, it entails the right to expect good quality and service at a reasonable price. It also covers the right to fundamental goods and services. This is because the minority’s unfettered ability to choose might imply a rejection of the majority’s fair share. This right is better exercised in a competitive market when a wide range of items are accessible at reasonable costs.
  3. Right to be informed:- Means the customer has the right to be informed about the quality, amount, potency, purity, standard, and price of goods in order to defend themselves from unfair commercial practises. Before making a choice or decision, consumers should insist on receiving all available information about the product or service. This will allow him to behave intelligently and responsibly, as well as avoid falling victim to high-pressure marketing methods.
  4. Right to consumer education:- The right to gain the information and skills necessary to be an educated consumer throughout one’s life. Consumer ignorance, particularly among rural customers, is largely to blame for their exploitation. They should be aware of their rights and should exercise them. Only then can successful consumer protection be achieved.
  5. Right to be heard:- This means that the interests of consumers will be taken into account in relevant forums. It also involves the right to be represented in different forums established to examine the welfare of consumers. Consumers should create non-political and non-commercial consumer groups that may be represented in various consumer committees formed by the government and other entities.
  6. Right to Seek redressal:- Means the right to seek remedy for unjust trade practises or unethical consumer exploitation. It also includes the consumer’s right to a fair resolution of legitimate issues. Consumers must file a complaint if they have legitimate issues. Many times, their complaint may be of minor importance, but its influence on society as a whole may be significant. They can also seek resolution of their concerns via consumer organisations.
  7. Consumer Protection Act:- An Act to provide for the protection of consumers’ interests and, for that purpose, to create agencies for the prompt and effective administration and resolution of consumer disputes, as well as for matters associated therewith.” (From the Consumer Protection Act of 2019.) “An Act to provide for greater consumer protection and to make provision for the formation of consumer councils and other agencies for the resolution of consumer disputes and for issues connected therewith.”(From the Consumer Protection Act of 1986.) The Consumer Protection Act of 1986 aims to promote and defend customers’ interests against inadequacies and faults in goods or services. It also aims to protect consumers’ rights against unfair or restrictive trade practises. This act was passed in the Lok Sabha on December 9, 1986, and the Rajya Sabha on December 10, 1986, and it was signed by the President of India on December 24, 1986, and it was published in the Gazette of India on December 26, 1986.

Consumer Responsibilities:

  1. Ask Yourself!:-
  • Have you had any issues as a consumer?
  • Have you ever complained about an issue like this?
  • Do you aware that you may seek the help of a consumer organization to safeguard your interests?

2. Be Critically Aware:- The responsibility to be more alert and to question more – about prices, about quantity and quality of goods bought and services used.

3. Be Involved:- The obligation to be forceful – to guarantee that you, as a customer, get a fair bargain. Remember that if you remain passive, you will most likely be exploited.

4. Be Organized:- The duty to join hands and raise one’s voice as a customer; to fight as a group and to build the power and influence necessary to promote and safeguard consumer interests.

5. Practice Sustainable Consumption:- The responsibility to be aware of the impact of your consumption on other citizens, especially the disadvantaged or powerless groups; and to consume based on needs – not wants.

6. Be Responsible to the Environment:- The obligation to be aware of and comprehend the environmental repercussions of our consumption. We must acknowledge our personal and social duty to conserve natural resources and maintain the environment for future generations.

Can Russia ‘Checkmate’ US in global market,with its new fighter jet SU-75 (checkmate)?

Russian president Vladimir Putin in MAKS-2021,Moscow (Reuters)

On Saturday, last week in MAKS-2021 arms show, a new fighter jet nicknamed ‘Checkmate’ was unveiled in Moscow, in presence of Russian president Vladimir Putin.This MAKS arms show is a chance for Russian industry to introduce the public to the next generations of its flagship vehicles, as well as for smaller players to pitch their prototypes and concepts to prospective buyers.

SU-75 (Checkmate) Specifications

Prototype of ‘Checkmate’ fighter jet in MAKS-2021(Reuters)

This jet by Rostec subsidiary United Aircraft Corporation comes With split angled tails, a narrow fuselage suggesting presence of one engine, and diamond shaped wings, it looks similiar to f-35. This jet can fly up to 1,500 kilometers in a single sortie, while loaded with weapons and payload. It is Capable of continuous supersonic flight at the speed of 1,180 miles per hour and can share data with other fighters in the air and it’s also hinted that it might have AI abilities and drone control abilities. It can engage upto 6 targets simultaneously on land,sea or air.

Cost

This aircraft would cost between $25 million to $30 million and Moscow expects demand from the Middle East, Asia Pacific region and Latin America. The cost is extremely low as compared to F-35, which comes at a price of over $75 million.

Competition

USAF F-35 in action

It will compete with likes of Swedish JAS-39E/F Gripen,the Dassault Rafale, the Lockheed Martin F-35. and the Shenyang J-35. This jet is expected to take to the skies in 2023, with first batch expected in 2026. Moscow plans to produce 300 units of the aircraft over 15 years once the production begins.

Road ahead for this jet

Russia is known for its fighter jets like Mikoyan-Gurevich MiG-21 (F-16 killer), Mikoyan-Gurevich MiG-25 foxbat,
Mikoyan MiG-29 (Fulcrum),Sukhoi SU-30. Countries like China, India, Egypt, Algeria,are the major buyers of Russian fighter jets. Russian jets are known for their ruggidity as compared with their US counterparts. Cold war is over long ago,but rivalry between Russia and US is still there and even in weapon market. Let’s see how many buyers this new hyped jet will attract in the global market.

8 pieces of clinching evidence that show how IAF’s Abhinandan shot down a Pakistani F-16

Internet For Students And Children

We live in the age of the internet. Also, it has become an important part of our life that we can’t live without it. Besides, the internet is an invention of high-end science and modern technology. Apart from that, we are connected to internet 24×7. Also, we can send big and small messages and information faster than ever. In this essay on the Internet, we are going to discuss various things related to the internet.

Reach of Internet

It is very difficult to estimate the area that the internet cover. Also, every second million people remain connected to it with any problem or issue. Apart from that, just like all the things the internet also has some good and bad effect on the life of people. So the first thing which we have to do is learn about the good and bad effect of the internet.

Good effects of the internet mean all those things that the internet make possible. Also, these things make our life easier and safer.

Bad effects of the internet mean all those things that we can no longer do because of the internet. Also, these things cause trouble for oneself and others too.

You can access in any corner of the world. Also, it is very easy to use and manage. In today’s world, we cannot imagine our life without it.

Photo by panumas nikhomkhai on Pexels.com

Uses Of InternetFrom the time it first came into existence until now the internet has completed a long journey. Also, during this journey, the internet has adopted many things and became more user-friendly and interactive. Besides, every big and small things are available on internet and article or material that you require can be obtainable from internet.

Tim Berners-Lee can be called one of the main father of internet as he invented/discovered the WWW (World Wide Web) which is used on every website. Also, there are millions of pages and website on the internet that it will take you years to go through all of them.The Internet can be used to do different things like you can learn, teach, research, write, share, receive, e-mail, explore, and surf the internet.

Convenience Due To Internet

Because of internet, our lives have become more convenient as compared to the times when we don’t have internet. Earlier, we have to stand in queues to send mails (letters), for withdrawing or depositing money, to book tickets, etc. but after the dawn of the internet, all these things become quite easy. Also, we do not have to waste our precious time standing in queues.Also, the internet has contributed a lot to the environment as much of the offices (government and private), school and colleges have become digital that saves countless paper.Although, there is no doubt that the internet had made our life easier and convenient but we can’t leave the fact that it has caused many bigger problems in the past. And with the speed, we are becoming addict to it a day in will come when it will become our basic necessity.

Digital Marketing

In the present innovatively progressed world, computerized showcasing is the better approach to advance and sell items. Contrasted with customary showcasing, it is practical, effectively oversaw, and easy to dissect and learn. Missions can very quickly be changed to improve and sell more. Be that as it may, because of information mining, it has additionally gotten hazardous and in excess of a device. It is as though the client can turn into the item because of data sold.

Significance of Digital Marketing

As of now referenced, today we live in an innovatively progressed world where the sky is the limit through the web. Advanced promoting capacities and is conceivable simply because of the web and that’s it. It is the center of what advanced advertising is.

In a general public where we battle with shortage and rising costs, computerized advertising is the best approach to turn that around. The web is effectively available by everybody in any piece of the globe. It is as of now not just for a particular class of society. It is simpler to associate with individuals and without meeting them. Computerized promoting is a benefit for organizations in this period.

It is staggeringly advantageous for individuals to purchase anything needed from the web without taking a foot outside of their homes. It saves time and shows an individual the different audits individuals have left. An individual can undoubtedly analyze costs on different sites and pick what is most appropriate to their necessities. It is advantageous to the individuals who are crippled and can assist them with completing their work and carry on with an existence of freedom.

It additionally helps organizations themselves, huge or little. The brokers can promote for less cash, or in any event, free of charge on the off chance that one realizes how to do it well. Items can frequently circulate around the web with no cash being put resources into advertising. It helps private companies significantly and assists them with getting foothold.

The Problem With Digital Marketing

One fundamental issue with computerized advertising is information mining. No standards or laws have been set up to control the purchasing of clients’ information. It is utilized so much that it has been said that the client has become an item.

It is spoken as a fear inspired notion that we are being spied upon. In any case, that isn’t a long way from reality. Previous workers of Google, Twitter, Instagram, Facebook, and so on, have discussed how much information is put away by sites of clients that utilization web-based media locales. This data is offered to advertisers so they can target explicit crowds with their items. These destinations are intended to keep the individual returning and drawing in with the locales. Practically like a compulsion. Evidence of this is how much the paces of web based shopping expanded during the lockdown. This implies that online media is perilous and has gotten in excess of a device.

End of Digital Marketing Article

Computerized promoting significantly helps all organizations, of all shapes and sizes, take off. It is essential nowadays and even assists with the business issue. This type of advertising is the way one can exploit innovation and further their business. However, it is additionally urgent for clients to be cautious about what data is put out on the web to remain safe. There should be an equilibrium of both, and organizations ought to be burdened on the measure of information they have.

Where To Invest Money?

Image result for where to invest money

Investing money has become very popular and more common nowadays since it sustains our future. There are innumerous ways through which we can invest money

Image result for where to invest money

Stock Market

Stock market is one of the most blooming field for investing money nowadays. You buy a number of shares of a company at a particular price at that time and if the company profits, the price of the shares rise and you can sell them and earn profit. There are risks involved in it since the company might go in loss. Therefore it becomes risky especially when you invest hefty amount.

Cryptocurrency

Cryptocurrencies are one of the newest forms of investing money. They are digital currencies that allow people to send and receive funds without using a third party. Although there are more than 2,000 different cryptocurrencies in existence, Bitcoin is the most well-known, and carries the largest value. Their values can change in a similar way the stock market works.

Gold

It is an older form of an investment which purely depends on the supply demand. Therefore if the demand is more, its price will go up whereas if there is less demand the prices fall. Therefore it is wise to invest in gold only when the prices steeps down.

Real Estate

This type of investment requires hefty amount of money which involves buying properties at lesser rates and when the housing market shoots up, sell at higher rates. It is one of the most safest long term investment.

Mutual Funds

A mutual fund is a type of investment vehicle consisting of a portfolio of stocks, bonds, or other securities. Liquidity is high and tenor is open ended. You invest an amount into the mutual fund, and the fund will buy and sell stocks on your behalf. You’ll pay an annual fee for this.

Fixed Deposit

It is a traditional and safest form of investment that provides a relatively higher rate of interest as compared to savings account. It is very beneficial during long term investments.

Is It Necessary To Leave An Impact In Business?

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

– Anita Roddick

When we begin a business, we surely do have a target audience in mind be it local business or a huge global company. Let us consider an example of a local business here, like the sale of school wear which would include children as your target audience in the age group 6 to 14. On the basis of this data, you abide by the norms of a particular school which specifies a dress code which you consider during sales.

However, if your business is concerned with random clothes for children, then you have the freedom to analyze the patterns and designs modern children would prefer. You would understand the current market trends with which today’s children flow. In short, you will try to delve into the psychology of young minds through various mediums be it surveying, interviewing some children in person, or market researching that is checking out your competitors and observing the ways they receive traffic!

Why do you do all this? Perhaps the common answer would be to sell your commodities. But before that, an important step is usually missed out- Impact! We do say that by advertising our services people would purchase our goods but the chain includes another element. Advertising – Impact – Purchase!

There are times when even after advertising their services people aren’t satisfied with the results. That is because your services haven’t left that deep an impact on the audience. With impact comes value. Let us consider our own psychology. When do we really appreciate a service and go for it? Is it just because of its attractive advertisement? No. Only when the service seems beneficial and leaves a positive impact on our minds, do we value it and decide to try it out. That is exactly why, every business tries to prove its genuineness in business so as to leave a good impression on the mob out there!

Leaving an impact means getting into the depths of human psychology and the current market needs. Checking reviews of your competitors and coming up with services which they couldn’t, can create a good influence. So, one can say that uniqueness and impact go hand in hand. However, human psychology as an element is added in the chain. Of course, you can create a unique service but what good is it, if it can’t satisfy one’s desires? A point to remember is that, services leave an impact when more desires of people are met. However, later customer satisfaction too matters, that is the way you treat your customers. That would determine the quality of your services which would be the aftermath. Impact however, is significant in compelling people to approach you through your creative banners all over social media! Impact puts your advertisement to action! Its’ a mini but extremely effective call to action!

Some businesses still work but they receive fewer customers who would be interested, which means that partial psychology has been taken into consideration here. One must usually go for a generalized preference on part of people instead of delving into a portion of it, to gain a good surplus! For instance, a shop selling real gemstones may receive partial response while a shop manufacturing rings with gemstones would definitely appeal to the mob because it adds value and utility to the product.

Limitations and restrictions in services that cover a specific area or gender of the society may not receive that good a response. For instance, a Men’s wear shop will fetch limited customers as opposed to a Unisex clothing shop, won’t it? Absence of limitations or restrictions too leaves a positive impact on the audience.

A Shopping Center is a perfect example of diversity in choices because it offers no restrictions! Various shops sell varied items that grab people’s attention which is the reason malls are always crowded!

Thus, Impact and Value get along well together. They are inseparable and besties forever! When we value something, it definitely has impacted us somewhere in our mind which is forcing us to try that particular service or product out! Thus, the responsibility of a business owner is to arouse this attraction towards a particular service or product in the minds of potential customers by following the given chain:

Consider Human Psychology- Introduce The Service- Effective Advertisement- Leave A Positive Impact (which eventually creates Value)- Have A Successful Sale!

Work From Home Ends For 2.6 Lakh Infosys Employees

Infosys Ltd told employees last week they could resume work from offices, according to a memo seen by Reuters that offers an early sign of the country’s $190 billion technology services sector moving to get back on track.

Many IT businesses are mass-vaccinating their personnel to ensure that they are protected from Covid, while also preparing them to return to work once the situation gets back to normal, or the pandemic’s impact is reduced.

Most MNC employees have already received their first round of vaccination, and some have also completed their second dosage.

Infosys Ltd Will Resume Work From Offices….!!

Large corporations have allowed their staff to work from home but small businesses and startups are finding it difficult to adapt the work from home due to a lack of resources and technology.

Many corporations planned to reopen offices in full force at the moment, but with the second wave striking and more lockdowns being announced, these plans had to be postponed for a long period.

Infosys said the country’s safety situation seems to be improving, with growing vaccination coverage. Infosys did not respond to Reuters’ request for comment on the memo.

“We have been getting requests from certain accounts to allow their team members to work from Infosys campuses. In addition, some of our employees have also been asking to come back and start working from the office, as a personal preference.”

Infosys had a total employees of 2.67 lakh at the end of the June quarter, as compared to 2.59 lakh in the March quarter.

After reporting results last week, Infosys executives told analysts that roughly 99% of its staff was working from home, and the company would make efforts to get “more and more people to come to office” over the next couple of weeks.

Brief steps for innovation in the era of E-commerce

As the Economist Joseph Schumpeter said Entrepreneurs can’t sit idle and try to innovate. They are the people who have an uncanny sense of using the resources from less productive use to more productive use. They are the ones who do Value creation, this is what we call innovation.

E-commerce belongs to this generation and Technology is irreversible; no one can hold it back and only curiosity won’t help us. Research activity is also needed. Scientific knowledge is essential (supported). Research is also supplemented by Developmental activities (R&D), closer to practical uses.

The Technological Innovation world involves product and process development activities (converted into manifestation forms). Then it transcends to the market/people with practical uses. Invention and discoveries constitute the technology world/innovation world- product process- market development activities (Administrative capabilities needed as well).

This all has to be assembled holistically and make the tech happen/forward driven with innovation. Business world needs tech entrepreneurship and administrative skills.

We have to question what value the tech will bring to our product. Simple innovation without value creation cannot create Blue Ocean/has no meaning.

Technological importance means the value that the technology brings to a product/potential product

We have to ensure not to bring value to other products in the competition. We need technological positioning. Frontier-ending R&D investment is needed to compete with the rival companies that are deeply entrenched in technology. Keep competitive parity is not an advantage.  

A technology portfolio consists of- Bet, Draw, Cash, and Fold

Regime of Appropriability

Is the effectiveness of legal mechanisms of protection of technology, Patents, copyrights, trade secrets, tacit knowledge, and codified knowledge.

Process innovation can’t be protected by patents.

Codified knowledge is very prone to industrial espionage, in other words, Hiring people from other companies. The regime of appropriability can be from high to low depending on the technology. E.g. KFC spice formula (easy to safeguard) or a new search algorithm (hard to seep safe).

Any innovation passes through two stages-

Pre Paradigm and Paradigm stage

Pre Paradigm is when a technology is in the process of innovation. Every innovation goes through this stage when it remains in the domain of the innovators and scientists.

In the Paradigm stage product designs are fluid and the manufacturing process is loosely organized whereas in the Paradigm stage less uncertainty for the design emerges and a final design emerges. The focus is now on process design.

Our objective is to transit from the pre paradigm stage to the paradigm stage as fast as possible. Successful transit of tech to practical use is called commercialization and has to be ensured with another set of capabilities called complementary assets.

The tinkering or invention needs to be followed by research and then a complimentary stage in development. Entrepreneurs have to ensure that complementary assets have to be built around innovation to be successful. Innovators need to have certain complementary assets which are not generic (highly specialized).

There is a third category of assets called Co specialized. These assets have a bilateral dependence. These assets have no other use other than their intended use. E.g.: A spacecraft manufacturing facility.

Many innovators fail and succumb and they don’t have the complementary assets. To counter that, entrepreneurs can do collaborative strategy by collaborating with partners with complementary assets. It should exclude the possibility of any other collaboration.  

Technology has to be adopted by people otherwise, it has no meaning. Early adopters need to leverage by patronizing the products. This gives way to the early majority who are more market-orientated. If they are satisfied they give way to the late majority. This transition will secure our position in the market.

But there is a catch, when technology falls between the transition space of early adopters and the early majority. This is known as ‘Chasm’. This change in emphasis poses a problem for innovating firms since incumbents are often much better equipped to meet the desire for complete products and low-risk purchases,and once you fall into this space. It gets really difficult to get out of it. A tornado (another group of people) is needed to take it out of the chasm and hit it into the mainstream.

E-commerce implementation can have two strategies:

Bottom-up approach and Top-down approach

Introduction of Ecommerce has complemented traditional business. This has also made traditional businesses more competitive.

Top-down approach implementation is preferred on a large scale and national level but when it comes to administrative (meeting the requirements of civil services), local trade and commerce services are suited to have a bottom-up approach.

Digital infrastructure is essential for making e-commerce successful. Cradle to grave digital identity is emerging as the new measure to the unique identification of people.

Common service center: Helps in providing e-Services to rural and remote locations where availability of computers and Internet is negligible or mostly absent. With the help of Interoperability and common information center data and information can be accessed at any location.

Mobile banking is another approach that is also increasing its proliferation.  But it’s still in its nascent stages.

Another concept that is emerging is Cashless transactions where all the POS and banking services can be attained remotely. Although the security issue remains which has to be taken care of by a central agency (Government).

One of the most important things to consider is Digital literacy. A certain amount of literacy is needed for availing all these digital infrastructure and access. For a widespread utilization of digital services, we have to ensure that more people are digitally literate.

We also have to keep in mind that common support ICT infrastructure and adequate private and public partnership will help to make these services more efficient and better.  With the help of aforementioned knowledge, an E-commerce can certainly endure in the realm of digital world.

References:

https://www.reed.edu/economics/parker/f10/201/cases/appropriability.html

https://smallbusiness.chron.com/stages-paradigm-shift-organization-78904.html

RAIN RAIN GO AWAY!

It’s a relief to hear the rain. It’s the sound of billions of drops, all equal, all equally committed to falling, like a sudden outbreak of democracy. Water, when it hits the ground, instantly becomes a puddle or rivulet or flood………………….Alice Oswald

Among many other season which Bengal enjoys, the rainy season is one of them. It starts in the first week of July and continues up to September. It sets in with heavy showers which brings great relief after the hot days of Summer. The earth bursts into green grass. The wrinkled plants turn green. The dry ponds, pools and rivers are filled up with water. Nature bears a charming scenery everywhere. The farmers’ hearts swell with joy. They become busy with preparing land for sowing. The timely rainfall proves to be a happy boon to them. It brings the crop on nicely without irrigation. Thus, the rainy season is very useful and important.

But the rainy season is also the source of troubles. The village roads turn muddy. The accumulation of water here and there stops the movement of vehicles. The communication system is cut off. The possibility of the spread of many diseases becomes more. Not only this, the excessive rain causes flood. The crops are damaged and the lightly built houses collapse. People are rendered homeless and helpless. The outdoor work is prevented. The poor are bound to suffer.

However, the rainy season is liked by many people. They find the beauty, joy and attraction of the spring and the autumn in this season. The green scenery everywhere makes nature look like the newly married bride. The half-fed animals of summer look blithe and boony because of the abundance of fodder in nature. The frog’s crock, the peacock’s dance, the peasants’ song and the drizzle of rain water make nature throb with life. Thus, the rainy season is as enjoyable as the spring and the autumn.

Web Development

Top Web Development Companies in Hyderabad | WebHopers

Web Development Roadmaps

WEB…. The world using websites to take , give informations and converted to its useful

Let we learn about Web development

Front-End Roadmap

STEP 1

•       Learn the Basics

•       Every Web Developer must have a basic understanding of    HTML, CSS, and JavaScript.

•       Responsive Web Design is used in all types of modern web development.

•       ECMAScript 5 (JavaScript 5) is supported in all modern browsers. Take a good look at it, especially the new array functions.

•       HTML     

•       HTMLHTTP /  XHR

•       CSS

•       CSSCSS Responsive

•       JavaScript

•       JavaScriptECMAScript 5

STEP 2
Dig Deeper

When you feel comfortable with HTML and CSS, it is time to dig deeper.

You should learn how to use Maps, Fonts and Icons in HTML.

On the JavaScript side, you should learn how to access the HTML DOM.

You should also learn how to use AJAX and JSON for making server requests.

HTML

HTML DOMGoogle MapsGoogle FontsGoogle Charts

CSS

CSS Icons

JavaScript

XMLJSONAJAX

  • STEP 3
    Choose Frameworks
  • Now it is time to look at some Frameworks.
  • On the CSS side you should choose a framework for reponsive web design:
  • Bootstrap  /  Material Design  /  W3.CSS
  • On the JavaScript side you should learn at least one modern framework:
  • React.js  /  Angular.js  /  Vue.js   /  W3.JS
  • Maybe the popularity of jQuery has passed the top, but it is still the most used JavaScript framework.
  • CSS
  • BootstrapW3.CSS
  • JavaScript
  • jQueryAngularJSVue.jsW3.JS
  • XML
  • XSLTXPathXQuery

Back-End Roadmaps

  • STEP 4
    Back-End Roadmaps
  • Fullstack
  • SQLPHPASPPython
  • Fullstack JS
  • SQLNode.jsMySQLMongo.db

Web Development

Web Development Roadmaps

WEB…. The world using websites to take , give informations and converted to its useful

Let we learn about Web development

Front-End Roadmap

STEP 1

•       Learn the Basics

•       Every Web Developer must have a basic understanding of    HTML, CSS, and JavaScript.

•       Responsive Web Design is used in all types of modern web development.

•       ECMAScript 5 (JavaScript 5) is supported in all modern browsers. Take a good look at it, especially the new array functions.

•       HTML     

•       HTMLHTTP /  XHR

•       CSS

•       CSSCSS Responsive

•       JavaScript

•       JavaScriptECMAScript 5

STEP 2
Dig Deeper

When you feel comfortable with HTML and CSS, it is time to dig deeper.

You should learn how to use Maps, Fonts and Icons in HTML.

On the JavaScript side, you should learn how to access the HTML DOM.

You should also learn how to use AJAX and JSON for making server requests.

HTML

HTML DOMGoogle MapsGoogle FontsGoogle Charts

CSS

CSS Icons

JavaScript

XMLJSONAJAX

  • STEP 3
    Choose Frameworks
  • Now it is time to look at some Frameworks.
  • On the CSS side you should choose a framework for reponsive web design:
  • Bootstrap  /  Material Design  /  W3.CSS
  • On the JavaScript side you should learn at least one modern framework:
  • React.js  /  Angular.js  /  Vue.js   /  W3.JS
  • Maybe the popularity of jQuery has passed the top, but it is still the most used JavaScript framework.
  • CSS
  • BootstrapW3.CSS
  • JavaScript
  • jQueryAngularJSVue.jsW3.JS
  • XML
  • XSLTXPathXQuery

Back-End Roadmaps

  • STEP 4
    Back-End Roadmaps
  • Fullstack
  • SQLPHPASPPython
  • Fullstack JS
  • SQLNode.jsMySQLMongo.db

What is Marketing Mix?

The term marketing sounds simple right? But do you have the clear idea about what is the whole concept of marketing mix? No worries you will have it after going through this article.

Marketing mix refers to the elements or components that are mixed by the marketers in order to interact with the customers in a much better way. These are basically the tactics used to promote the products. It provides broad guidelines for putting the right products in the right place, at the right time and price. Hence marketing mix plays a very important role for achieving the objectives . Majorly it is divided into the following elements:

Product:

Product is something that is actually offered to the customers for satisfying their needs and wants. Marketers need to clearly look out the conditions in the market before launching a product because customer is the king in today’s market scenario and if the product is not satisfactory for them they will switch over to some other brand as there is stiff competition in the market. There can be two situations the product can be known to the market or it can be the newly launched. More efforts will be required in new one because there will be the need of attracting the new customers and making them aware about that product along with the requirement of that product to the market. Product can be tangible that can be seen and touched or intangible which can’t be seen nor touched.

Price:

Price is the cost charged for a product. It is the most important element of marketing mix as it plays a very crucial role in attracting customers . Price must be set up in such a manner that it must be beneficial on behalf of both the customers and the sellers. Some products involve huge prices that gives them luxury while for some of the necessity products the prices offered are comparatively low.Marketers must link the price to the product’s real and perceived value, but they also must consider supply costs, seasonal discounts, and competitors’ prices.

Place:

It refers to the ultimate place where the product is being offered. Mostly the product is produced in one part and demanded in various parts so various distribution channels are used to make that product available to the customers who are more likely to buy it. Also product can be sold virtually the main difference in that case will be that there will be no personal touch between the buyer and the seller.

Promotion:

It involves adopting all those strategies that are responsible for making the customers aware about a particular product to increase the sale. These strategies leads to the huge changes in the profit potential of a business by helping the business to achieve its goals. It can be done through:

  • Advertising
  • Public relations or publicity.
  • Sales promotion.
  • Direct marketing.
  • Personal selling.

Entrepreneur

The word entrepreneur has its origin in the French language. It refers to the organiser of musical or other entertainments. An entrepreneur is one who organises, manages, and assumes the risks of an enterprise. An entrepreneur visualises a business, takes bold steps to establish undertaking, coordinates the various factors of production and gives it a start.Entrepreneurs are the owners of the business Who Contribute the capital and bear the risk of uncertainties in business life. Entrepreneur is action – oriented and highly motivated. He has the ability to evaluate business opportunities, to gather the necessary resources to take advantage of them and to initiate appropriate action to ensure success. Entrepreneur is associated with innovations.He is the main factor of production. Entrepreneur takes decision regarding what to produce, how to produce, where to produce and for whom to produce. He mobilises other factors of production namely, land, labour, capital, organisation and initiates production process. He is responsible for both the profit or the loss. In India, Birla, Tata, Modi are big entrepreneurs.

Many people dream of becoming entrepreneurs someday. But it made me realize that there other factors that needs to be taken into consideration. We need to ask ourselves are we ready to take the challenge to the outside world. Not everyone have the vision, innovation and creativity to become an entrepreneur. The individual must have a positive attitude and accept the responsibility, have discipline to meet their goals, and take action when the opportunity presents itself. Many prefer a job security and rely on a weekly paycheck, while entrepreneurs will take risks and doesn ‘t have that luxury to know the amount of their income.

Starting your own business can be exciting and it can become a well- rewarded experience. Being your own business includes great benefits,
Businesses trying to survive the current economic crisis need to pursue competitive advantages and empower them. Competitive advantage results from matching core competencies to the opportunities. The entrepreneur that I interviewed uses her experience, quality, consistency and overall learned what the customers really need and demand. Jane’s skills and experience enable her to respond faster to market changes. Jane has remarkable negotiation and sales skills that make her a most competitive in the market. There are also questions that you need to ask yourself to determine if you are ready to take the next step. Are you able to think of new ideas? Can you imagine new ways of solving problems? Entrepreneurs should think creatively. If you have ideas learn how take advantage of new opportunities. Be your own boss also means that you are responsible for making difficult decisions. The business world involves uncertainty. Do you avoid the uncertainty in life at all costs? If so, owning your own business is not the best.

Positive Psychology

Positive psychology is one of the newest branches of psychology to emerge. This particular area of psychology focuses on how to help human beings prosper and lead healthy, happy lives. While many other branches of psychology tend to focus on dysfunction and abnormal behaviour, positive psychology is centered on helping people become happier. Positive psychology is designed to “complement and extend the problem-focused psychology that has been dominant for decades,” explained the late Christopher Peterson, author of “A Primer in Positive Psychology” and professor at the University of Michigan, in a 2008 article published in Psychology Today. “Positive psychology is…a call for psychological science and practice to be as concerned with strength as with weakness; as interested in building the best things in life as in repairing the worst; and as concerned with making the lives of normal people fulfilling as with healing pathology,” Peterson wrote.

According to leading authorities in the field, Martin Seligman and Mihaly Csikszentmihalyi, positive psychology will help achieve “scientific understanding and effective interventions to build thriving in individuals, families, and communities.” In order to understand the field of positive psychology, it is essential to start by learning more about its major theories, applications, and history.

History of Positive Psychology

“Before World War II, psychology had three distinct missions: curing mental illness, making the lives of all people more productive and fulfilling, and identifying and nurturing high talent,” wrote Seligman and Mihaly Csikszenmihalyi in 2000. Shortly after WWII, the primary focus of psychology shifted to the first priority: treating abnormal behavior and mental illness. In the 1950s, humanist thinkers like Carl Rogers, Erich Formm and Abraham Maslow helped renew interest in the other two areas by developing theories that focused on happiness and the positive aspects of human nature.

General interest in positive psychology has grown tremendously since the concept was introduced. Today, more and more people are searching for information on how they can become more fulfilled and achieve their full potential.

Uses

Positive psychology can have a range of real-world applications in areas including eduction, therapy, self-help, stress management, and workplace issues. Some of the major topics of interest in positive psychology include: Character strengths and virtues, Flow, Gratifications, Gratitude, Happiness, Pleasure, Helplessness, Hope, Mindfulness, Optimism, Positive thinking, Resilience .

Impact of Positive Psychology

Some of the major findings of positive psychology include: Money doesn’t necessarily buy well-being, but spending money on other people can make individuals happier, People are generally happy, Some of the best ways to combat disappointments and setbacks include strong social relationships and character strengths, While happiness is influenced by genetics, people can learn to be happier by developing optimism, gratitude, and altruism, Work can be important to well-being, especially when people are able to engage in work that is purposeful and meaningful.

Potential Pitfalls

Positive psychology is often confused with positive thinking, and misconstrued as self-help tactics rather than research-backed theories. Positive thinking is a way of thinking ourselves into better behavior and greater resilience, rather than behaving our way into a different frame of mind. Positive psychology, on the other hand, is the scientific study of what makes people thrive. It focuses on behaviors that can lead to a more optimized frame of mind as well as on thought patterns that lead to more functional behaviors.

“STARTUP INDIA SEED FUND SCHEME” an initiative by govt for startups

SISFS , was launched by shri Piyush Goyal minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, 

We all are know to India’s journey of giving opportunity to startups . Though we have may startups firms in India , but they don’t survive in long run , one of the main reason behind this is Indian startup ecosystem suffers from capital inadequacy in the seed and ‘Proof of Concept’ development stage. The capital required at this stage often presents a make or break situation for startups with good business ideas. Many innovative business ideas fail to take off due to the absence of this critical capital required at an early stage. The problem starts with seed funding , here is a short note on what is seed funding :

Seed funding : For growing a tree we need seed , so as to grow our business we need capital , and that is too at an early stage , Seed funding, or seed capital, is a relatively small amount of money that is used to start a business, fund research, or develop a product. The term’s reference to a “seed” is quite fitting. A tiny seed can someday grow into a lush forest. A tiny investment can help a struggling startup grow into a successful enterprise.

About the SISF Scheme: The Startup India Seed Fund Scheme aims to provide financial assistance to startups for proof of concept, prototype development, product trials, market entry and commercialization. On February 5, 2021, the Government of India made an official announcement about the approval of SISFS. It has been approved for a period of four years and was implemented with effect from April 1, 2021. Under the guidance of our honorable prime minister , Shri Narender Modi ji & Shri Piyush Goyal , minister of commerce & industry , this scheme was launched.

  • The Scheme aims to provide financial assistance to startups at the very initial stage of their project
  • It has been approved for a time period of four years, starting from 2021-22
  • Rs. 945 Crore corpus will be divided over the next 4 years for providing seed funding to eligible startups through eligible incubators across India
  • It is expected that the Startup India Seed Fund Scheme shall help over 3600 startups in the country
  • This scheme is in line with the Atmanirbhar Bharat Campaign launched in May 2020
  • Seed Fund to an eligible startup by the incubator shall be disbursed as follows:
    • Up to Rs. 20 Lakhs as a grant for validation of Proof of Concept, or prototype development, or product trials
    • Up to Rs. 50 Lakhs of investment for market entry, commercialization, or scaling up through convertible debentures or debt or debt-linked instruments

Who are eligible for SISFS ?

The eligibility criteria for a startup to apply under the Startup India Seed Fund Scheme shall be as follows:

  • The startup must be recognised by the Department for Promotion of Industry and Internal Trade (DPIIT)
  • It must have incorporated not more than 2 years ago at the time of application
  • Preference would be given to startups creating innovative solutions in sectors such as social impact, waste management, water management, financial inclusion, education, agriculture, food processing, biotechnology, healthcare, energy, mobility, defense, space, railways, oil and gas, textiles, etc.
  • The startup should not have received more than Rs 10 lakh of monetary support under any other Central or State Government scheme
  • Shareholding by Indian promoters in the startup should be at least 51% at the time of application to the incubator for the scheme

How will SISFS work ?

1. Department for Promotion of Industry and Internal Trade

The Seed Fund will be disbursed to eligible startups through eligible incubators across India DPIIT

Nodal Department EAC

2. Experts Advisory Committee

Government Representatives & Industry Experts Incubators

3. Govt assisted/Not-Govt assisted Incubators

Operational for at least 2-3 years Startups

4. DPIIT-recognized Startups

Incorporated less than 2 years ago

Jeff Bezos

Jeff Bezos ,(born January 12, 1964) Albuquerque, New Mexico, U.S., entrepreneur who played a key role in the growth of e-commerce as the founder and chief executive officer of Amazon an online merchant of books and later of a wide variety of products. Under his guidance, Amazon became the largest retailer on the world wide Web and the model for Internet sales.

Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four years old. Mike was a Cuban who escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon.Jeff went to Princeton and studied electrical engineering and computer science. He graduated summa cum laude in 1986 with a GPA of 4.3 on a 4.0 scale.After he graduated from Princeton, Jeff joined a high-tech startup in New York called FITEL. After two years at FITEL, he joined Bankers Trust Company.

At Bankers Trust, he setup…show more content…He helped the company build the most technically advanced hedge funds on Wall Street. In 1994, Jeff read a statistic that said the Internet was growing at a rate of 2300% per year. He decided to leave D.E. Shaw and Company to form Amazon.com, which he named after the seemingly endless South American River.He and his wife, MacKenzie, drove to Seattle to be close to a book wholesaler called Ingram. Jeff, a programmer named Shel Kaphan, and a contractor named Paul Barton-Davis built the prototype for Amazon.com in Jeff’s garage in Seattle.

They spent a year developing database programs and creating the website.Jeff raised a million dollars to finance the company through twenty-two angel investors, whom consisted of family, friends, and former colleagues. On July 16, 1995, Amazon.com went live to the world and Jeff told the testers to spread the word that it was open. Within 30 days, the company had sold books to all fifty states and forty-five foreign counties. By September, the site had sales of $20,000 a week. Jeff has a unique management style. He invokes loyalty from his employees and most of them see him as a colleague. He has a distinctive, loud laugh that he uses to “charm and disarm” people. He is known as a fun person to work with, but his employees and investors know that he is serious about his company.

When Jeff Bezos first started his virtual venture, he wanted to call the company Cadabra, as in abracadabra. He phoned his Seattle lawyer to try out the name, but the attorney misheard Bezos and replied, “Cadaver! Why would you want to call your company that?” Bezos quickly reconsidered and adopted the name Amazon.com, after the world’s second-largest river.Despite Amazon’s stunning revenue numbers—the company’s gross profit in 2019 neared $115 billion—it hardly ever declares a major profit, as Bezos’ strategy has always been to reinvest profits into the company’s growth. But that doesn’t bother Jeff Bezos. “To be profitable [now] would be would be a bad decision,” he told PC Week. “This is a critical formative time if you believe in investing in the future.” By expanding the site’s offerings far beyond it’s initial book inventory, Bezos has turned Amazon into the largest online retailer in the world. “There are always three or four brands that matter,” Bezos told PC Week. “With the lead we have today, we should be the No. 1 player.”Amazon’s runaway growth has made Jeff Bezos the richest man in the world. By owning 12 percent of the company, Bezos’ net worth is estimated to be $116 billion. He maintains the world’s richest man status despite going through a divorce in with wife MacKenzie, who received 4% of Amazon in the settlement (valued at $38 billion). But you wouldn’t know how rich Bezos is from his pay stub. He has collected the same $81,840 salary from the company for over two decades.