The Influence of Advertisement: Changing people's way of life

“Taste the Thunder!” A popular beverage slogan of ‘Thumbs Up’ promotes what they call “Fearlessness”. Advertisement like this is often a persuasion for action, an action to get alongside with what the advertisement display. The advertising industry revolves around creating commercial messages urging the purchase of new or improved products or services in a variety of media i.e. print, online, digital, television, radio, and outdoor.

Advertisement is impacting the society in many ways especially inducing a factor of not required materialism. The world is now moving fast, and the people don’t have enough time to think on their own, and is where these advertisements are more strongly playing its role in bringing the materialism to society. Now people cannot live without smartphones or cars etc., they are more attracted to new models or new styles. Advertisement display how these products bring life to them and happiness is only possible with the possession of a product fading out the image of real happiness and satisfaction which comes from inner self and not by involving in this material world and its contents.

What is also important is the way in which these advertisements are operating to the mindset of people to be attracted towards these advertisements. The answers to these questions lie in the fact that these advertisements are suggesting material possession will add to the social life of an individual and they will be more accepted in society. There are some of the most talented people, in the advertising industry, who are experts in reading the mind of common people, and thus what they do is simply providing the people what they want to see by understanding the intricacies of their life and thus manage to sell the things which are nothing but a part of a materialistic world. We now don’t go for things that are cheap and can satisfy our needs, rather we go for things better advertised. We now go for the brand over quality and other parameters. We should not be amazed that what we call as brands are those who claim them to be one is advertisements. Living in a society filled with these advertisements those people made, our thinking power has been totally debarred.

Although advertisements have always created a false image of the world in front of us, to reverse the condition we must make the utmost of the advertisements to make good impacts on the society since we have understands completely how they work on us. By advertising, we must be repeatedly reminded how the world is on brotherhood rather than excelling over brothers. By advertising, we must be constantly put in mind the importance of thinking of the environment rather than having fasting moving cars, expensive watches, and the latest fashion. By advertising, we must be continually alerted that satisfaction and happiness come from the inner heart not from the material world.

In a word, we are living in an age of advertisement perpetually disillusioning us and spreading perfect life before us every day, but what we can do is keeping in mind what really matters to us, and take advantage of the advertisements.

Education System in Covid-19

These are some really different times, most of us in our lifetimes have never experienced a situation like this where our always prepared future plan seems bleak and our present seems stuck. We have been under Lockdown from the past 3 months due to an ongoing pandemic which seems to be in full flow in our country with cases skyrocketing to more than 7,50,000 making our country the third most affected nation due to coronavirus.

All of our daily activities including education were halted for a significant amount of time and although we always seem to find a solution to everything, a reliable solution to continue with our education seemed lost but as we all know, life seems to find a way and we also found answers to continue with our daily routine with education taking the online route. Softwares like Zoom, Cisco Webex and Microsoft Teams came to our rescue and the education system went online. In the start it seemed weird, looking at our friends and teachers through a screen sitting comfortably in our pyjamas but overtime it became a habit and this system amalgamated pretty well with our schedule. Online education has proved to be a boon in this lockdown as even though everything seems uncertain, we are able to continue to grow as individuals and receive our education.

Faculties are able to impart knowledge from the comfort of their houses and same is the case for students which makes it even more acceptable and a reliable means for the foreseeable future.

Cyber Crime: How to tackle it?

INTRODUCTION

The past two decades have witnessed an invasion of technology in almost all the spheres of human life. This has led to an increased dependency on technology. Thanks to information technology,the world has made paradigm shifts from the offline to online domain. Everything,from banking,stock exchange,healthcare, education can be controlled and monitored using technology. But as there are two sides of a coin, technology has also two sides of it i.e. pros and cons. One of the major cons of technology is cyber Crime.

What is cyber Crime?

Cyber Crime is a crime in which the computer is the object of the crime such as hacking, phishing and spamming or is used as a tool to commit an offence such as child pornography,hate crime etc. Cyber criminals may use technology to access personal information, business trade secrets or use the internet for malicious activities such as online monitoring of another person’s activities, unauthorized users who can access their personal and sensitive information.

A person who gains unauthorized access to the system is known as a hacker. Theft involves the download of copyrighted material by violating the copyrights. In the case of electronic funds transfer crime , a person illegally gains access to another person’s bank details and this may lead to financial losses. E- mail bombing involves sending a large number of mails over the network in order to crash th server. A very common cyber Crime act is sending the virus as an attachment via mails. This virus can be used to extract the data from the system and jeopardize it in some cases.

Victims of cyber Crime

National and international financial institutions , banks and security agencies fall victim to the cyber criminals. In many cases,they have to pay a lot of money to the criminals in order to prevent the misuse of their data .The social media is driving the world crazy. But,at the same time,it has become a breeding ground and platform for cyber Crime. Thanks to the sharing culture of social media ,people tend to share a lot over the social media platforms. This information is used by cyber criminals personal and sensitive information of other which can be late later misused on. The impostors create fake social media platforms and post misleading information about the concerned person. This commonly happens with public figures and is an intention to malign and harm the image of the person.

Necessary steps to secure one’s own account

People need to be very careful about their acquaintances and the degree to which they divulge in their personal information on social media. It is best to stay away and not accept invites,as well as requests from unknown people.
One should avoid sharing personal information such as passwords with anyone. The password needs to be strong enough so that the hacker cannot crack them. In order to increase the strength of password, one can make use of alpha- numeric values and special symbols. In fact,one needs to make sure that there is never a common password for all accounts.
It is best to refrain from clicking on the pop ups and unknown website links. One needs to make sure that all the transaction that happen online needs to take place through a secured gateway. One must abstain from saving the bank account details on the websites. The mails which make claims about winning a prize money are malicious and must be ignored. A good – quality antivirus software must be installed on the device.
E- mail service provides as well as many other online platforms ,have started multi- step verification process in order to secure the user’s account.

Law against this crime is not strong enough

The biggest concern with regards to cyber Crime is that it gets tough to uncover the identitybof the criminal. A skill law enforcing agency is required to deal with this crime. The Information Technology Act,2000 passed by Indian government deals with the domain of cyber crime. But this act has certain loopholes that need to be plugged in order to strengthen the cyber security. Besides,it is important for the government to create awareness among the people about the exponentially rising cyber crime and ways to deal with it.

Why Apple was not so popular in India???

Apple sells millions of iPhones every year. In the year 2018, the tech giant reported selling close to 47 million units worldwide. But not all markets are created equal. India has been one of the hardest countries to crack for the Cupertino giant. Although it’s been over a decade since Apple began selling iPhones in India, the company can’t seem to get a big bite of the world’s second-largest smartphone market. India is a very price-sensitive market, which means that people pay a lot of attention to what value they are getting out of the price that they are paying for a particular product.

In the case of Apple, there’s a lot of premium being paid for the brand itself, and that’s where the price-conscious Indian consumer thinks about that if they are getting the same kind of features or specs from another phone that they can get a lower price, that makes it tougher to sell something at a much higher premium. Apple is definitely feeling the pressure. Samsung and Xiaomi accounted for the majority of smartphone sales in India in quarter three of 2018, garnering 22 percent and 27 percent respectively of the smartphone market. In contrast, Apple made up only about 1 percent of India’s smartphone market share, trailing behind Chinese phone makers Vivo and Oppo. It’s also worth noting that the premium smartphone market in which Apple operates still makes up less than 5 percent of the overall smartphone market in India.

Most of the smartphones in India that sell, they are below $200 and Apple does not have any play in that segment. This environment is one that competitors like Samsung have begun to adapt to. The South Korean powerhouse is launching its Galaxy M series budget smartphones to appeal to the Indian market. In contrast, Apple doesn’t seem too keen on changing up its India strategy. I got some ideas for you, OK? I talked to some people at Walmart yesterday. An arrangement with Walmart Flipkart to take over India with a budget phone rather than doing it piecemeal? For us, we’re about making the best product that enriches people’s lives. And so, we’re not about making the cheapest. For us, what we’ve seen is, there’s enough people in every country in the world that we play in that we can have a really good business by selling the best phones. Still, some tech investors see Apple as being out of touch with the India market. You think they are going to slash prices? I think they have to. How can you sell a $1,000 phone in a market like China where the GDP per person is $10,000? In India it’s $2,000. And if you go back to the September earnings release, they talked about the fact that India was way below where they thought.

Well, if your average GDP person is $2,000 and you’re trying to sell a $1,000 phone, it’s gonna be probably pretty hard to sell it. They probably want to eat. Another issue for Apple: stiff tariffs. I think iPhones have a specific disadvantage in the India market because of the local regulation. There is a very high import duty on the phones that are not manufactured locally in India. So for most of the big players in the India market, they are manufacturing locally so they do not have to pay that high import duty. Samsung has been manufacturing phones in India since 2007 and just last year opened the world’s largest mobile phone factory on the outskirts of New Delhi. Chinese phone makers Xiaomi and Oppo have also invested millions of dollars to build manufacturing plants in the country. That’s not to say Apple has completely ignored India.

The tech giant already manufactures its lower-cost iPhone SE and iPhone 6s models locally, through a partnership with Taiwanese manufacturer Wistron. This year, Apple is also expected to move its production of the iPhone X series into Foxconn’s plant in southern India. If you look at how we’ve done over the years, we’ve gone from a $100-$200 million business to last year we had we exceeded $2 billion. That $2 billion was flat year over year after a rapid rapid growth. And so we have more work to do. We’d like to put stores there. We would like some of the duties and so forth that are put on the products to go away. But even with its local hardware production push, Apple still fails to provide Indians with a robust software experience.

Apple has introduced turn-by-turn navigation for the India market. Before that, that significant part was missing. And beyond that, there’s not a lot of customization that Apple has done for the India market. There are not a lot of apps that specifically cater to the India market. Past complaints for Apple Maps also included missing major landmarks and having very sparse data of cities and towns. But again, Apple is working on a solution. The company has hired thousands of engineers at its mapping facility in Hyderabad to improve its services. Apple Pay is also not an option in India, though similar payment services from Samsung and Google have already been rolled out. Finally, unlike in most other markets, Apple can’t rely so much on its brand recognition to sell devices in India. The other challenge for Apple in India is that it cannot have its own retail stores or own Apple stores because of some regulatory issues, which means it has to have partners on the retail side, whether it’s the Apple premium resellers, which you see in many other countries as well, or with the third-party resellers. In order to have a larger presence in the market.

Apple has to have partnerships with thousands of these resellers, which in a country as big as India, can be challenging. Apple is still a premium status symbol for many Indians, but one that is out of reach for the majority of the population. With phones from Chinese brands like OnePlus, which was India’s best selling premium smartphone brand for the second quarter in a row, offering similar features at a fraction of the cost, Apple may have a very tough time getting a bigger slice of the India market.

Why Australia is least affected by recession!!!

America’s economy is approaching a big milestone. If it keeps humming until July 2019, it’ll be the longest expansion in U.S. history. It would be exactly one decade and one month old by then. But there’s another country with an even more impressive run It’s even called the ‘lucky country’ Three big lessons from Australia.

Be smart.
Be organized.
Be lucky.

So, if I’ve got any advice for other countries, it’s try and be as lucky as Australia That luck has to do with Australia’s treasure trove of natural resources. You know Australia is on the other side of the world and sitting on tremendously valuable minerals right at the point where the Chinese economy is just around the corner and exploding. Australia and every one its natural resources were within the right geographic neighborhood even as the Chinese economy began to begin . And it just so happens that China did a big fiscal stimulus in 2008 and spent a great deal of money building new cities. So all of these resources were drawn from places like Australia. So that also served as a huge tailwind at a time when developed markets were in a whole lot of trouble.

The year 2008 was a time of economic turmoil The Global Financial Crisis hit and markets crumbled around the world. But as it turns out this was also a year for Australia’s economic management to really show off At the time the government had a very helpful and very low level of debt. One reason? Pension reform in the 1990s. Australia set up a compulsory retirement system called the superannuation system. It requires employers put money into its employees’ retirement savings.

Since companies and citizens have to build up retirement savings, some of the financial burden to pay off pensions was taken off of Australia’s government As other economies reeled in the wake of the 2008 crisis, the Australian Government was then able to put money directly into people’s bank accounts This boosted consumer spending in order to stimulate growth In 2008, the Australian Government unlike some other developed market governments actually jumped in very quickly with fiscal stimulus, so that helped to kind of minimize the effect of the crisis The country’s numbers continued to look sluggish after the financial crisis. But they never quite dipped low enough or for long enough to satisfy the definition of a recession. It takes two quarters of negative growth to fall into a recession. Australia’s economy did post a couple of negative quarters since 2008, but no country’s perfect. Overall Australia’s economy has been managed pretty much in recent years partly due to a robust and stable financial institution.

Australia has an independent financial institution and it is a very well-run financial institution . It also has a floating exchange rate and the exchange rate helped it adjust to international shocks. Australia’s economic reforms gave it flexibility in times of hardship. For example, floating the Australian dollar In 1983, Australia’s government moved the dollar onto a floating exchange rate This meant that the dollar would be valued by supply and demand instead of being subject to influence from its government or its central bank It allows the economy to react to shocks as well Typically when an economy is hit by some sort of negative shock. The currency will adjust. It will depreciate and that helps promote exports. Another reason behind Australia’s economic diary lies in its immigration policy. Since the late 1990s, Australia has seen growth in temporary migration, many arriving to the country on student or temporary work visas. The number of temporary migrants peaked in the year 2000. However a recent change to immigration law in 2018 gave visa applicants more hurdles to get through if they wanted to come to the country Even when our GDP per capital average incomes aren’t rising by much because the number of people continues to rise that means the total GDP continues to rise at even more rapid pace Part of that’s underpinned by much faster population growth Most experts think Australia’s economy remains strong in 2019, but it’s not without risks.

Australia’s suffering at the instant from pretty weak wage growth. That’s worrying a lot of people. There’s a lot of fear right now that China is hitting a wall. That will hit demand for Australian products. The good news is to the extent that the Chinese are buying commodities hopefully will find buyers from overseas for many of those commodities if the Chinese are not there The bad news is the rest of the world economy is not doing that well.

How India’s massive Election System works?

The world’s biggest democracy just had an election. The world’s biggest democratic election It’s a marathon election A mammoth undertaking It’s the world’s biggest exercise in democracy In India, voters picked its central government for the next five years. An eighth of the world’s population was eligible to vote in this election. In the year, 2019, there are 900 million eligible voters in India making this the largest Democratic exercise in the history of humanity.

In one of the largest and most populous countries in the world, that isn’t an easy task. India has to reach voters in coastal cities in the south, in the rural regions of the west, and jungles to the east and everywhere in between. And what’s more, they want every Indian citizen to be within 2 km of a voting station. That’s only about 25 city blocks no matter where you are in the country. It’s an incredibly ambitious goal and yet, somehow they’re able to do it. This is the biggest election in the world and I wanted to know how does it work. Every election a team of state officials and security forces, get on a ship within the east of India to require off towards this island. They travel about 100 km to get here, all to securely deliver these Electronic Voting Machines or EVMS, the instrument that logs India’s votes, the heart of this elaborate election process.

India has 2.3 million voting machines for its 900 million voters. So, getting these machines on the brink of every voter may be a big logistical undertaking. That’s why India doesn’t have one polling day , instead, it’s closer to an election month with multiple phases that last weeks. This process takes more than 11 million election officials and security forces, who move from polling station to polling station to polling station from densely populated cities to the rural areas where the majority of Indians live. Once on the island with the EVMs, officials pile on to bike carts and head towards the polling station. Once they arrive, they start setting everything up for the vote.

On Election Day, voters line up, cast their vote, and get their fingers inked to prevent double voting. This is where the process ends for the voters, but for the election officials this is just the beginning. Driving a boat out to a remote island is just one of many ways that officials reach every voter. India’s vast and diverse terrain requires transportation methods of all kinds, like in the jungles of this northern state where elephants transport voting machines to reach a remote town or in the Himalayas where officials hike for hours to bring EVMS for election day. Helicopters, trains, they even use camels. But what makes India’s elections so impressive is not just how they reach everyone in such an enormous country, that’s just half the battle. It’s also the ways they try to include voters of all backgrounds into the process, a challenge that has been a part of India’s elections since the very beginning. India has 22 official languages and hundreds of dialects and when India became an independent nation, less than a quarter of the population could read and write.

The newly formed Election Commission of India created a range of symbols to correspond to each political party, like an elephant, a lotus, a hand or even an alarm clock so that from the beginning all people regardless of literacy level and language could vote with confidence. Since 1947, the literacy rate has increased significantly, but it’s still only 75 percent, so these symbols are still useful to many when casting a vote. But this is a massive sprawling operation and over the years it’s run into some pretty serious problems like allegations of election rigging and problems with a practice called booth capture, where gangs actually take over polling stations and tamper with the elections. It’s partly because of these problems that the Commission introduced these voting machines in the 1990s.

It also increased security around the elections. These efforts to include all voters and protect elections seem to be working. In 2019, India saw the highest voter turnout yet and for the firsttime women voted just as much as men. India’s elections are only getting bigger and more complicated. India has one among the fastest growing populations within the world. and in 2020, young people will make up more than a third of the country. This is the most important election within the world that takes many officials fanning out across a huge country to assist many millions vote.

celebrate not just a day but life full of yoga

Yoga: understanding fundamentals

Yoga is a group of spiritual,mental and physical practices originated in ancient India. the modern yoga is seen as exercise to the body which mainly consists of postures or asanas. The practice of yoga has been thought to date back to pre-vedic Indian traditions; possibly in the Indus valley civilization around 3000 BCE. Yoga is mentioned in the Rigveda and also referenced in the Upanishads. Yoga gurus from India later introduced yoga to the West,^[17] following the success of Swami Vivekananda in the late 19th and early 20th century with his adaptation of yoga tradition, excluding asanas. Outside India, it has developed into a posture-based physical fitness, stress-relief and relaxation technique. Yoga in Indian traditions, however, is more than physical exercise; it has a meditative and spiritual core.

why yoga ?

There are many reasons why one should keep habit of practicing yoga for at least half an hour a day even if they are busy all the day. yoga is an art whivh cures you from a disease before you get infected by it.

some of the benefits of yoga are:

increased flexibility.
increased muscle strength and tone.
improved respiration, energy and vitality.
maintaining a balanced metabolism.
weight reduction.
cardio and circulatory health.
improved athletic performance.
protection from injury.

Prominent personalities practicing yoga:

Narendra modi:

If prime minister can do then we can too at least we are not as busy as him.

2. Robert downey ,jr.(Iron Man):

Shocked!! yes he also do yoga which has helped him in leaving the bad habit of drugs addiction.

3.Jennifer Aniston (Racheal green in Friends):

she is been practicing yoga since 2005 for at least 20-30 minutes a day regularly

admist her busy schedule.

The list goes on thus it is well known that yoga is key to healthy life. Practice it daily if you don’t know asanas search in google or refer you tube videos. Hope you start practicing Yoga.

8 Genuine ways to earn money from your home!!!

Here are some of the genuine ways to earn in your spare time without any investment.

Transcriber: average earnings per month is hundred and fifty. All you need is actually to have a good pair of headphones and of course you need to get stored to type there now there is a few other sites so you can’t only rely of course on hundred and fifty dollars average earning per month but if you are good at this you can actually earn of course much more but what you can do is you can become a transcriber. rev.com is another site here as a transcriptionist you can anywhere from 24 to 90 cents per audio/video minute basically you can be a video captioner also which is pretty much the same here and you can earn anywhere from 45 cents up to 75 cents.
Micro tasks you can do this on my.com in your spare time you get paid for completing simple tasks here so it can be anything from like tagging objects here helping companies select the best picture the audit user classifying you can see that there is tons of opportunities. Rapidworkers.com is another site where you can earn a decent amount just by doing some micro taskes.
Data entry jobs on Amazon on rapid workers there is micro workers also but there is also assigned like a clickworkercalm.com. You just sign up for a free account and you work independently your schedule is flexible and all you need is a computer and of course and/or a mobile device with an internet connection and it’s totally up to you how much you want to work. You can do text creation, copy editing, research surveys, mystery visit, app testing and photo capturing a lot of opportunities that you can earn money from the comfort on clickworker.com.
Virtual assistant one of my favorite sites is virtual assistant jobs calm and basically you can apply for data entry, call center whatever comes into your mind you can get started here and apply and search for it you might be available only to do this on part time so you can search for part-time flexible with contracts. Jobs.com helps us out there by providing all types of virtual assistance jobs.
Online tutoring if you’re good at something math or English or something like that one side is a shag.com , VIP kid teachers.com which is basically they teach English here and you can earn up to twenty two dollars per hour teaching. There are many students who want to learn extra and out of their books so here comes opportunity by teaching them.
Freelancer totally depends on your skills. There is other popular freelance sites like upwork.com there is freelancer.com there is people per hour so a lot of options actually that you can apply for here as a freelancer. Freelancing is one of the best option as you can work also on your niche and can enhance it for future use.
Affiliate marketer and the good thing with affiliate marketing is that you don’t have to deal with shipping you don’t have to deal with anything at all. You need is just grab a link and promote that offer whatever it is and of course you earn a commission okay so one of the most popular platforms is Clickbank.com. They have thousands of products here probably one of the most popular niches will be health and fitness. You just grab a link here and what you do is you use this link to promote it you can use something like bitly to shorten this ugly link of course and then all you need to do is drive traffic to this offer. Amazon is another option that you can make money as an affiliate marketer they have millions of products here that you can promote ok you can earn a commission from anything you promote inside Amazon here so it works the same way it totally depends on your niche here how you can drive traffic to it.
Sell stuff on eBay you have available that you don’t use at your home you can get stored there to sell this or you can actually use this platform to buy something and sell it much higher. So, you can be a sort of a middleman here so this is another option tons of ways and opportunities to make money eBay and you can of course do this from your home without any investment.

ATTITUDE v/s EGO…The real life stories…!!!

Attitude is a huge thing and small part of Attitude is EGO, Example if Attitude is a Continent then Ego is just a small country in it Attitude can be divided into two parts first Right attitude and Second is Wrong attitude people get confuse between ego and attitude because ego is the part of wrong attitude but the best part is that you can be a good attitude person without having an ego. Likewise, Every Indian is an Asian, but every Asian will be an Indian is not compulsory similarly,

“every Egoistic person will for sure have Attitude, but person who has Attitude doesn’t have Ego”.

Hence even you should be a person who has attitude you shouldn’t be a person who is egoistic or who has a bad attitude (wrong attitude) Now let’s talk about definition, Attitude shows what we think about other things How we feel and how we respond in any situation whereas Ego always allow us to think about our self-esteem and self-importance for example, person who has a Good Attitude will say No matter what happens I will win whereas an Egoistic person will say, that no matter what happens no one can beat me Good attitude person will live life as if he is the king of the world. Whereas bad attitude person lives a life as if everyone is their slave and everyone should always obey them.

Now let’s talk about today’s Book summary which is related to this Topic Author Ryan has accomplished huge successes in a very young age he was only 19 years when he became the youngest executive in the Talent Management Agency who later did signing of big rock bands, and also did consulting for many books which was sold in millions at the age of 21 he was the marketing director of an amazing Company AMERICAN PAREL. At the age of 25 he was also the best selling author everything was so perfect, but suddenly one day time changed and everything changed in his life he lost everything, he started failing in his life, he made a tattoo in his hand, he tattooed the most important reason of his failure in his hand so that he never forget that and should never repeat that same mistake in his life and can avoid such failure again.

The tattoo which he made in his hand was “EGO IS THE ENEMY” because his ego was the main and the most important reason for his failure and that reason he never wanted to forget Ryan defines Ego as an unhealthy belief which make us obsessed about self-importance. Ryan says that ego is “something which converts our Confidence to Arrogance Ego is that dangerous thing which ruins or destroys our long term goals by just giving us short term satisfaction, and by making us feel; superior from others for just for short time and such ego is not at all right”. Author says that every person in their lives always stays in one stage out of three first stage is ASPIRING, second is SUCCEEDING and third is FAILING:

Either person is aspiring, means working on something in order to achieve something in his life wanted to become something in his life.
Either person has already achieved in his life, means he already faced success.
Either person is failing in his life, he is not able to achieve anything huge in his life.

Now the biggest obstacle which stands firm in front of us during all three stages to defeat us is nothing but our OWN EGO. Now let’s see how EGO Comes between all three stages to destroy our goals:

1.Aspiring, Rohit has seen a video related to body building he loved that video, hence he decided that he will for sure become a bodybuilder no matter what happens after deciding. On first day he started posting workout pictures on social media pages by NO PAIN NO GAIN #WORKINGONMYDREAMS with this he started showing off more than his actions, he do less and show more after few days his entire motivation goes down, and he return to his normal life. Well this happens to many people and the reason for this is EGO Our Ego always makes us think what others are thinking about us therefore instead of taking maximum action for our goal completion. We started doing easy things to impress others such has we started talking more, we start uploading pictures on social media pages which in reality nor impress others not even allow us to complete our goals because in show off and talking same resources are required which is needed to complete our actual goals, which is our time, mental physical health /energy and our will power and mostly we use all these and finish it just by showing off and talking. Hence it will be best if you avoid wasting your energy on talking and in thinking about it all day, start using that same energy in taking action and in completing your goals.

2.Succeeding, at age 18 Howard Hughes took the biggest decision. He gave money to his relatives and bought 100 percent shares of his family business and became owner of that company. It was an Oil drill bit company this was the very bold decision because he wasn’t much aware about the business but still it proved to be the most brilliant move of his, Hughes shifted that company from 1 million dollar to 1 billion dollar he became very successful. His overconfidence or can say his Ego destroyed his success his ego made his career the most embarrassing the most dishonest and waste career in the history. The first huge Success of Hughes made him believe the he is very talented and he can be successful in any business, hence he get into Aviation field, film making and in stock market, and in every field he faced a huge loss in fact a biographer has shown Hughes end life in his book like he was sitting in his favorite chair naked, without taking care of his health, without bathing he was fighting with lawyers with investigators, investors by hiding his every wrong doings. So, that he doesn’t lose his everything Hughes Ego was the reason for his embarrassing end even after getting success he failed miserably most of the time when people get success, then their ego shift them from humble and learning person to overconfident person about their capabilities therefore they failed to maintain their success and hence they lose everything in their lives.

3.Failing, after many scandals and 300 million loss, company gave two options to American Apparel Founder Dove Chaney, first option to resign as a CEO from the company and to work as Creative Consultant and for that he will get a good pay or salary, and second to resign and completely leave the company at that Time Dove rejected both options and chose the third and the worst option which was to FIGHT. He filed a case against his company, he sue his company, instead of searching a better CEO for a company. He made that company to reach to bankruptcy his ego didn’t allow him to think better for his company instead he destroyed his company as well as himself because after that case his life was so devastated that he used to sleep on his friend couch because he was bankrupt, had no money. Ego is something which never allow us to understand our own shortcomings and faults just like an alcoholic who feels the whole world is doing wrong with him. He himself does the worst for himself, without realising that he is the biggest enemy of himself. Similarly, when we fail to achieve something, at that time instead of taking responsibility our ego starts making excuses starts blaming world and others our ego blames and make excuses so that our respect doesn’t decrease hence we do everything but never realize our mistakes and shortcomings because of which we fail to overcome it and fail to get success and achievements in our lives.

EDUCATION AND TRAINING

Though education and training are parts of the learning process, yet education is wider in its scope than the training and the training is concerned with increasing knowledge and skills in doing a particular job, and the major burden of training fall upon the employer. But education is a broader field of subject and has a lot of connections in its roots and has a lot of scopes and its purpose is to develop individuals in each of their respective fields and it is very concerned with increasing the general knowledge and understanding of the total environment. Education also teaches us to solve any analytical, statistical concepts in a better manner with an in-depth understanding of all the complexity in them.

THE DIFFERENCE

By, education, we generally mean formal instruction in a school or a college or in a research facility or in a corporate environment, whereas the training is a vocationally oriented before you work on a complex or sophisticated machine or environment and is generally imparted at the work-place. Educational is theoretical, while training is practical and education is the process of developing and understanding of some organized body of knowledge and it is usually formal and aims at the total growth of an individual and it develops mental skills that enable one to use the knowledge acquired effectively in problem-solving situations. Training increases the aptitude, skills, and abilities of employees to perform specific jobs and it leads to the developmental of manual skills for a particular job, whereas education aims at enhancing the general knowledge of a person so that he may accomplish a job in an economical way or can start his own venture or a company to develop his knowledge that gives way for the evidence of his general intellect. As Flippo said in training “Training is the act of increasing the knowledge and skills of an employee for doing a particular job”.

Actually, the distinction between training and education is not precise because in many cases both training and education occur at the same time in the form of some formal vocational school programmes are job-oriented only, whereas some employee development programmes in the industry are quite wider in scope and they may be viewed as education. The scope of training is narrow as it restricted to a specific job that requires a lot of practical knowledge to complete the given work or the job, whereas the scope of education is wide as it gives information about a specific area instead of a specific job. The objective of the training is to learn the method of accomplishing a specific job successfully whereas education aims at enhancing the general knowledge of a person to enable him/her to accomplish a job in an economical way giving evidence of his general intellect and training is imparted by a business organization, on-job or by setting up a separate training centre whereas the main source of education in schools, colleges and university. The burden of expenses for imparting training is the responsibility of the business organization, hence it alone bears are borne by the employee himself.

How Jack Ma inspired me!!!

Jack Ma- every 5 years we have a review for our strategy now our strategy is always to look at the 30 years and 10 years every strategic decisions we make we have to ask one question this decision we make solve society problem because we believe the biggest social property you solved the most successful you are so if we do it this cannot solve any social problems we don’t do it second is this project is going to be successful in 10 years. If it’s it’s going to be successful in 10 years let’s do it if it’s going to be successful in one year or one month normally we forget about it because why you can be successful in one year or one month.

We all have to put parham and 5 years ago we had a big debate about 10 years later 20 years what are the things this china society the world leave want so we say happiness and health strategy to happiness and health we believe Holly do you know the movie industry bring people happy because today nobody is happy rich people are happy poor people not happy you know at least when I watch movie after you’re happy but right. So, I think we should have partner with the Hollywood especially like a lot of you know we have a different way of living and in China the movie we have a lot of heroes but China movies heroes always dead the American me movie here will never die if all the heroes die who want to be the hero so my movie I want to make the hero live right so this is this is I think we should learn a lot and it’s all about two years so we have another eight years ago I want to make our company that it’s it’s not ecommerce it’s something that giving people inspirations given people.

In the eBay model why about this model I told myself for is the gum set or a hat that will care about what the other people and the other thing Forrest Gump said nobody make money out of the catching whales people make money by catching shrimps so

We serve small business or not if you want to win in business you have to think bigger than the service or product you

They also teach all the tricks all the turns all the dips all the tosses in the air did it matter as much as the experience we provided to students every person wants to feel loved every person wants to feel like they belong but they want to feel wanted appreciated validated and see and so we’ve always at our school thought bigger. We thought about they may come in for a service but they come back and they refer others because we enrich their lives we focus on the essential human needs like love like care like belonging that across cultures across demographics everybody wants to feel or experience.

I love Jack Ma’s message thinking five or 10 years from now because what people are worried about let’s say right now for the next six months it’s going to come and go but what stands the test of time are the deep down worries and fears that we all share so if you want to have a successful business you have to think bigger than the service or product you provide because people may come to your dance school people may come to your coffee shop by random chance but that’s not what’s going to keep them there and that’s not what’s going to make them refer clients to you now I’ve got a special bonus clip for you but before we get to it today’s question is how have you been thinking small in your business and what can you do to change that to really make an impact on your customers.

Cheapest MBA in Canada for International Students

Do you want to get some information about the most affordable MBA in Canada for International Students? What is the very first thing that comes to your mind when you think about studying an MBA abroad? The cost, of course. Many students dream about going to international universities and pursuing their MBA from there. But we know how much studying and staying abroad costs. Worry not! Here are some selective universities that provide the cheapest MBA in Canada for International Students.

List of Universities for MBA in Canada

Here’s a detailed list of universities that offer MBA to International students without charging a hefty sum of money. Once you go through the list, you would get an excellent idea of how to pursue your career abroad and which University suits your choice.

Memorial University of Newfoundland

The Memorial University of Newfoundland is popularly known as MUN is one of the leading universities in Canada. It is located in St. John’s and has four satellite campuses. It has a considerable student population from around the world. If you talk about universities that provide the cheapest MBA to International Students in Canada, this is the one that comes first to your mind. The tuition fees for MBA here are $4,833 per year.

University of New Brunswick

The University is the first-ever English-Speaking University of Canada. The University of New Brunswick is most famous for its MBA curriculum and its world-class faculty. Along with their excellent MBA framework, their fee is cheap compared to many other universities. They offer two business courses, MBA as well as Juris Doctor. Both of the classes cost $12,410, respectively.

Laval University

Laval University is most popularly known as the French Research University of Canada. Here, the duration of an MBA is one and a half years in total. Besides being the 15th best University in Canada, it also charges less tuition fee. The tuition fees for the MBA here is $14,774.16 in total.

University of Victoria

The University of Victoria is one of the best public universities, located in British Columbia. The University was formerly an affiliated college under McGill University. But it has developed to be an autonomous university now. The University offers an excellent Daytime MBA course, which is pocket-friendly for International Students. The tuition fees for the MBA here is $12,737.73 in total.

McMaster University

McMaster University is famous all around the world for the excellent research curriculum they have in Science as well as Engineering. Along with this, it also offers MBA to International Students, and the fee doesn’t cost much. The tuition fees for the MBA here is $19,868.16 in total.

Hence, you get an elegant idea about how much MBA costs in Canada for International Students. The five universities mentioned here offer the cheapest MBA in Canada for International Students. Now, all you have to do to take admission is to go to their official website and apply for the MBA course. That’s all you need to take the step forward to achieve your dream. Isn’t this exciting?

Best Nursing Schools in Canada

Best Nursing Schools in Canada

There are some of the best Nursing Schools in Canada, and if you want to pursue your career as a nurse, you can look up this article for the details. The universities in Canada offer some of the best nursing programs to their students, and here is a list of the ten best Nursing Schools in Canada.

List of the Best Nursing Schools in Canada

University of Toronto

One of the leading universities in Canada, the University of Toronto, ranked amongst the world’s top ten nursing schools. The Department of Medicine at the University has tied up with ten hospitals, where the students are being taught, and they provide medical treatments to the patients there. The faculty of the medicine department at the University of Toronto is immensely helpful and offers you guidance whenever you need it. The department also arranges placement assistance for the students.

The programs offered here are as follows:

Bachelor of Science in Nursing (BScN)
Master of Nursing (MN)
Post-Master Nurse Practitioner Diploma (PMNP)
Doctor of Philosophy in Nursing (Ph.D.)
Doctor of Nursing (DN)

University of Albarta

The University of Albarta is known not only in Canada but also worldwide for its excellent nursing program. They have one of the best health services programs for the students. Along with the nursing program, they also have a research center, the Heritage Medical Research Centre, where students can perform their research activities. In the research center, they have a unique Nursing Simulation Centre, one of the best centers for the students to practice.

The programs offered here are as follows:

Bachelor of Science in Nursing (BScN)
Master of Nursing (MN)
Doctoral Program (Ph.D.)

University of British Columbia

UBC is one of the most popular universities in the world. They have excellent research programs as well as they have a separate college for the students of medicine. The college offers programs on Health Disciplines and has its pharmacy, nursing, nutrition science, medicine, occupational therapy, and dentistry. The students here receive several opportunities which will help them to get excellent references. The faculty of the Health Disciplines department is amiable and helpful.

The programs offered here are as follows:

Bachelor of Science in Nursing (BSN)
Master of Science in Nursing (MSN)
Doctor of Philosophy in Nursing (Ph.D.)
Master of Nursing-Nurse Practitioner (MN-NP)
Master of Health Leadership and Policy (MHLP)

McMaster University

McMaster University is the most known around the world for its programs in the health science department. The health science department is tied up with two hospitals; one is St. Joseph’s Healthcare, and the other is the Hamilton Health Sciences. The University holds its reputation for offering programs in nursing as well as other clinical applications.

The programs offered here are as follows:

Bachelor of Science in Nursing Program
Masters PHCNP Program
PHCNP Certificate
Master of Science in Nursing
Ph.D. Degree in Nursing

McGill University

McGill University has its school of nursing. The Ingram School of Nursing was established in 1920. They are tied up with five hospitals in Montreal. They have their own Health Centre, which was partly funded by the Quebec Government. They produce you with every amenity you need. They have an excellent library.

The programs offered here are as follows:

Bachelor of Science in Nursing (BScN)
Bachelor of Nursing Integrated (BNI)
Master of Science (Applied) in Nursing
Graduate Diploma in Neonatal Nurse Practitioner
Doctor of Philosophy (Ph.D.) in Nursing

Queen’s University

Queen’s University is widely famous for its postgraduate programs. The University has its nursing school for the students. The Queen’s Nursing School offers six graduate programs related to health science. They have plenty of resources for nursing programs. The faculty is immensely helpful here and is always present to guide the students. The University has several libraries for the students to get different books, which would help them with their study and research.

The programs offered here are as follows:

Bachelor of Nursing Science (BNSC)
Online Ph.D. in Nursing
Master of Nursing Science
PHCNP Diploma
Master of Nursing (Post-NP Certificate)
Master of Nursing (MN(PHNCP))

University of Calgary

The University of Calgary has its medical school for the students of medicine. The Health Sciences Campus offers various health programs. The students who enroll in the nursing program get several job opportunities and the school also has a placement cell for the students.

The program offered here is:

Bachelor of Nursing (BN)

Western University

Western University is world-renowned for the number of different programs they offer to the students. The placement record is excellent in the nursing program. The faculty here is friendly and warm to their students.

The programs offered here are as follows:

Bachelor of Science in Nursing Degree (BScN)
19-month CTF Program

University of New Brunswick

The University of New Brunswick has a fantastic nursing program where the students can experience their work on the campus. The students are personally trained here in their medical school, Dalhousie Medicine New Brunswick. Three partners operate the medical school – the Government of New Brunswick, the University of New Brunswick, and the Faculty of Medicine in Dalhousie. The program offers the students to practice what they learn. They work at the local hospital every week, for three days. The University provides multiple opportunities to the students.

The programs offered here are as follows:

Bachelor of Nursing
Bachelor of Nursing Advanced Standing Program
Master of Nursing

University of Ottawa

The University of Ottawa has its individual Health Sciences campus, not on the main university campus. The University is tied up with The Ottawa Hospital as well as the Children’s Hospital of Eastern Ontario. The students here practice at the Ottawa Hospital, along with pursuing their nursing degree. The nursing program provides the student to earn experience at the hospital.

The programs offered here are as follows:

Bachelor of Science in Nursing
Bachelor of Science in Nursing (2nd Entry)
Bachelor of Science in Nursing (Practical)
Diploma Primary Health Care for Nurse Practitioners (PHCNP)
Master of Science in Nursing
Master of Science Nursing Specialization in Feminist and Gender Studies
Doctorate in Philosophy Nursing

Hence, you get an excellent idea of the universities that have the best Nursing Schools in Canada, their programs, and their other characteristics, making each one of them extraordinary.

Tulsi: Herb for all Seasons

Even today, you see the elders worshipping Tulsi; it is still considered a Goddess. Many may view it as simply a plant. However, after knowing its history and numerous uses in our day to day lives, we have to agree that Tulsi is nothing short of a miraculous plant.

Ocimum tenuiflorum a.k.a. Holy Basil is an aromatic sacred plant in Hinduism grown mostly in tropical regions like India. Most of the people regionally know it as Krishna Tulsi (Tulasi or Thulasi), based on the dark complexion of Lord Krishna. The plant has purple colored leaves with dark stems and usually takes a longer time to grow compared to its other counterparts. This gives its leaves a less bitter after-taste and makes them very crunchy to chew.

Kala Tulsi, another name for the same plant, is an annual plant. His is to say that it cannot withstand the winter season and dies every year. It then has to be replaced, with seeds sown in the spring season. After watering these seeds from time to time in a uniform manner, they usually germinate after a span of two weeks. Tulsi is preferably grown in rich and well-drained soil. A mixture of peat, soil, and clay with an ideal pH of 6.5 to 7.5 is ideal for the plant. Tulsi also requires an ample amount of sunlight, somewhere between four to six hours a day.

Instead of growing it from scratch, you can also get it from a nursery near your home where it usually comes in a grow bag. It then has to be transplanted to a larger pot where it grows naturally. However you may grow it, Tulsi requires constant care for it to thrive. The pruning of some top leaves give the plant more breathing space and help it grow better. Cutting off flower buds and drying leaves also direct more energy to the plant. Overwatering can kill it so extra care has to be taken while watering it. The symptoms include browning of leaves and their wilting which indicates that there is root rot. To avoid this, it is better to mist the plant.

Traditionally, the various parts of the plant like the stems, leaves, and flowers have known to be of great medicinal use. They are used for curing throat infections, respiratory system problems, nasal lesions, earaches, and skin diseases. The list of benefits further includes using Tulsi oil as eardrops, putting a few purple Tulsi leaves in tea to make it Herbal with Ayurvedic properties, as a key ingredient in Thai cuisine, and as an insect repellent, or in case of Malaria. The fresh leaves are also helpful in case of indigestion, headache, hysteria, insomnia, and cholera.

Apart from that, many people are seen wearing Tulsi beads with these medicinal characteristics while some also believe its wood to be the most powerful in protecting them against negative influences in their lives. Beautifully handcrafted jewelry items made from Tulsi wood are also becoming more and more common these days. After knowing all the benefits and its properties, it is only fair to consider Tulsi as a sacred plant.

Image Courtesy: GOOGLE

How Tik-Tok changed the World!!!

2020 has been a year of chaos, uncertainty and grief. A global pandemic, record unemployment and nationwide protests have left people reeling. Through it all though, there’s been TikTok, providing moments of levity and new dance crazes, interspersed with more serious commentary on the issues that we face.

TikTok, it’s like the party you want to be at, a t the moment. You’ll see hair tutorials, cooking tutorials. People can create challenges, they can create duets, they can interact, they can engage. TikTok is the most downloaded app of 2020. Since its global release less than two years ago, TikTok and its Chinese counterpart, Douyin, have amassed 800 million monthly active users, more than Reddit, Snapchat or Twitter. Its parent company, ByteDance, is the most valuable startup in the world. Its reach might surprise you unless you’re a member of Gen Z or the parent of one. But as millions scramble for connection amidst quarantines, more and more users of all ages are hopping aboard.

The Chinese-owned app faces a slew of regulatory hurdles, privacy concerns and allegations of censorship. Amidst these struggles, it’s brought in a new CEO. This guy is Kevin Mayer. Formerly the Head of Streaming at Disney. That’s basically what Kevin Mayer’s first priority needs to be, is to make sure that Americans trust TikTok. In the end of the day , t hat may prove complicated. But in the short term, it hasn’t prevented tens of thousands of new users from signing up. The predecessor to TikTok was an app called Musical.ly. Founded in 2014, it provided a platform for users to create short, 15 second videos set to a song of their choice. The content mostly involved lip-syncing and dancing, and it took off quickly among preteens and teenagers within the U.S. This is an app that was built around the fact that there was music that was licensed to be used on this app. This was something that Musical.ly decided really to invest in, because they knew that music and sharing music was inherently social.

In July 2015, a year after its launch, Musical.ly reached number one in the iTunes app store. It continued to grow and was bought by the Beijing-based startup ByteDance for one billion dollars in 2017. ByteDance already owned Tik Tok, a similar video sharing platform, and merged the two apps less than a year later. Now TikTok’s main office is in Los Angeles, California. They’re essentially an American startup that is subsidized by a successful Chinese tech company. As the app has grown, it’s given rise to a whole new pack of social media celebrities. Content is public by default TikTok, and therefore the algorithm that determines what appears on a user’s home page gives every creator the prospect to place their video in front of millions. Really what we saw was a different style of humor. It wasn’t the sketches that you saw on Vine, and it wasn’t longer-form YouTube videos. It was meme culture or like the general public’s take on a meme. What I enjoyed about it is there was some deeper humor in there if you were paying attention to the trends that were happening.
On TikTok, King uses creative video editing to make it look like he’s performing magic tricks, a skill which has earned him over 44 million followers, the second most on the app as of June 2020. But at 30, King represents the rare millennial that’s broken into TikTok’s top ranks. Many of the most followed users are in their teens, and lip syncing and dancing remain wildly popular. So I originally started when I was 14 years old, and so I started using my facial expressions and hand motions to make these like larger than life lip sync videos. And as I grew up, I think the app also grew up. Now there’s so much more that you can do. While Martin has found her niche with dancing and lifestyle content, she says there’s something out there for everyone. There’s like creators who are huge when it comes to comedy, some still do lip syncing, some cooking videos, tutorials. You can do whatever you want as long as it’s fun, it’s quick and it catches people’s eye. Stay at home orders have propelled the app’s rapid growth in the United States. The U.S. is third in terms of downloads and second in terms of revenue, and its influence continues to grow.
Viral dances and memes have propelled a number of songs to the top of the U.S. charts, most famously, Old Town Road in 2019 . And now the moms, dads and siblings of the TikTok o bsessed have began to get in on the trends also , learning dances and performing challenges together. You’re still laughing at them, but actually the fact that parents are getting on it, I mean they needed that demo so badly to even make it to this level that they’re at now. In order to build out a sustainable revenue model, e xperts say that TikTok eventually needs to attract older users. Advertisers are going after broader demographics and especially those with purchasing power. TikTok claims that all American user’s data is stored within the U.S. and is not subject to Chinese law, many security experts remain skeptical. Similar concerns exists in India, where data protection laws are weaker and thus citizens are more vulnerable. Regulators are going to be very weary of that separation. Most recently, the app received criticism for what it said was a technical glitch, in which post tagged with #BlackLivesMatter and #GeorgeFloyd appeared to have zero views when they actually have over two billion. And in the past, both India and Indonesia have instituted brief bans on the app due to concerns over inappropriate content like violence and pornography. Lastly, there are ongoing issues regarding children’s privacy.

Experts say that TikTok’s long-term prospects depend upon its ability to keep users engaged while building out a sustainable monetization strategy. YouTube could be seen as a model in the way that YouTube shares advertising revenue with its content creators. Mayer’s background in streaming services also has both analysts and creators excited about what new forms of content may lie on the horizon. I have been begging TikTok to get into the streaming game. People have speculated that TikTok might get involved in original programming. To make TikTok sustainable, you’re going to have to do long-form content. I don’t see a version where you make 60 second videos forever and it stays cool for another two to three years. King also says TikTok’s live-streaming feature has room to grow. It’s super popular in China, but hasn’t yet taken off in the U.S. I think what’s next for TikTok is how they figure out how to make money, how they figure out how to create a home for advertisers, and how they make sure that content creators themselves want to stick around and don’t want to go jump off to whatever the next cool app is going to be.

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INTRODUCTION

What is cyber Crime?

Victims of cyber Crime

Necessary steps to secure one’s own account

Law against this crime is not strong enough

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THE DIFFERENCE

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